MBA IQ Course Syllabus - APBM

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MBA IQ Course Syllabus. Module 1: General ... Understand Components of Marketing Mix ... Compute a Marketing Channel Intermediary's Transaction Value .
MBA IQ Course Syllabus Module 1: General Management, Leadership, and Strategy • • • • • • • • • • •

Understand Scope & Nature of Corporate Strategies Understand Importance of Planning & Organizing Skills Understand Importance of Directing & Leading Skills Understand Importance of Controlling & Measuring Skills Understand Importance of Motivating Skills Understand Importance of Problem-Solving & Decision-Making Skills Understand Importance of Negotiating Skills Understand Importance of Communication Skills Understand Importance of Conflict Management Skills Understand Issues in Organizational Change, Development, & Effectiveness Understand How to Measure and Manage Business Performance Results

Module 2: Operations Management • • • • • • • • • • • • •

Understand Strategic Importance of Demand Forecasting Understand Production Strategies and Manufacturing Performance Measures Understand Production-Related Value Concepts Understand Philosophies of Just-in-Time (JIT) and Lean Operations Understand Principles and Techniques of Inventory Management Understand Principles and Techniques of Supply-Chain and Logistics Management Understand Various Planning Systems Applicable to Manufacturing and Distribution Operations Understand Various Short-Term Scheduling Systems Used in Production Understand Theory of Constraints in Operations Understand Principles of Production Economics and Application of Decision Tools Understand Principles and Techniques of Equipment Maintenance and System Reliability Understand Production Process Flows and Metrics Understand the Technology Deployed in Manufacturing and Services Operations

Module 3: Marketing Management • • • • • • • • • • • • • • • • • • • • • • • •

Understand Components of Marketing Mix Understand Expectancy-Value Model in Consumer Markets Understand Brand Elements and Calculate Brand Value Understand How to Analyze Competitors Understand Pricing Strategies and Methods Understand Marketing Communications Mix Understand New Product Development Process Compute Customer Retention Rate Compute Lifetime Value of Customers Compute Customer Conviction in terms of Net Promoter Score Compute Customer Loyalty Score Compute Net Marketing Contribution Amount Compute Marketing Profitability Metrics Compute Market Development Index Compute Market Share Index Compute Product’s Lifecycle and Economic Cost to a Customer Compute Relative Performance. Price, & Customer Value of Product Compute a Marketing Channel Intermediary’s Transaction Value Understand the Relationships between Price, Profit, and Market Share Understand a Marketing Channel’s Performance Evaluate the Advertising’s Effectiveness with Customer Response Index Conduct Marketing Portfolio Analysis Understand How to Develop a Marketing Budget Understand the Financial Performance Metrics Related to Marketing

Module 4: Quality and Process Management • • • • • • • • • •

Understand Basic Quality Concepts Understand Various Definitions of Quality Calculate Cost of Quality Calculate Six-Sigma Compute Return on Quality Metric Understand How to Apply Quality Tools Understand How to Apply Statistical Process Control Techniques Compute Taguchi’s Quality Loss Function Understand the Role of Inspection and Quality at Source Understand Process Management Methods and Tools

Module 5: Human Resources Management • • • • • • • • • • • • • •

Understand the Human Resources Planning Process Understand Relationship between Job Analysis and Job Descriptions Understand Recruitment Methods and Alternatives Understand the Employee Selection Process Understand Employee Selection Tests and their Characteristics Understand the Employment Interview Process Understand the Pre-Employment Screening Process Understand the Employee Training and Development Process Understand the Management Development Process Understand the Organizational Development Process Understand the Career Planning and Development Process Understand the Employee Performance Appraisal Process Understand Employee Relations Issues Compute Human Capital Metrics

Module 6: Accounting • • • • • • • • • • • • •

Understand Basic Concepts of Financial Accounting Understand Purpose of Accounting Cycle Understand Types and Contents of Financial Statements Understand Intermediate Concepts of Financial Accounting Understand Advanced Concepts of Financial Accounting Understand how to Analyze Financial Statements Understand Various Cost Concepts and Cost Behavior Understand Principles and Techniques of Operating Budgets Understand the Application of Transfer Pricing Methods Understand the Application of Cost-Volume-Profit Analysis Understand the Meaning and Application of Relevant Costs Understand Various Costing Systems for Products and Services Understand the Meaning and Application of Responsibility Accounting

Module 7: Finance • • • • • • • • •

Understand the Need for Financial Plans and Controls Understand Principles and Techniques of Cash Management Understand Techniques of Managing Current Assets Understand Various Types of Debt and Equity in a Capital Structure Understand Techniques for Evaluating the Cost of Capital Understand Principles and Techniques of Capital Budgeting Understand Various Types and Risks of Financial Instruments Understand Various Types of Valuation Models Understand the Nature of Business Mergers and Acquisitions

Module 8: Information Technology • • • • • • • • •

Understand How to Plan and Manage the IT Function Understand How Business Application Systems are Developed and Maintained Understand How Business Application Systems are Operated and Improved Understand the Need for Contingency Plans to Ensure the Continuity of Business Operations Understand How Information Technology Operations are Managed Understand the Technology Behind Computer Network Management Understand How to Manage the IT Security Function Understand How Databases are Designed and Managed Understand How Electronic Commerce is Facilitated and Managed

Module 9: Corporate Control, Law, Ethics, and Governance • • • • • • •

Understand the Nature and Types of Corporate Control Systems Understand the Nature and Types of Corporate Audits Understand the Nature and Types of Corporate Fraud Understand the Nature and Types of Corporate Risk Understand the Issues in Corporate Law Regarding Agency Problems and Costs Understand Scope and Nature of Business Law, Policy, and Ethics, Including Social Responsibility Understand the Various Issues in Corporate Governance

Module 10: International Business • • • • • • •

Understand How to Develop and Manage International Business Strategies Understand the Various Issues in International Trade and Investment Understand the Nature of International Production Economics Understand the Nature of International Trade Laws Understand the Various Issues in International Financial Systems Understand How to Staff and Manage International Operations Understand the Various Issues in Conducting International Business in Cross Cultures

Module 11: Project Management • • • • • • •

Define Project Management and Identify Project Success Criteria Understand Various Types of Risks in Project Management Understand Various Types of Project Structures and Organizations Understand Project Management Process, Including Life Cycles Understand Various Methods in Project Planning, Estimating, and Controlling, Including Reporting Understand Various Methods in Project Scheduling Understand Project Management Metrics, Problems, and Governance Mechanisms, Including Project Audits

Module 12: Decision Sciences and Managerial Economics • • • • • •

Understand Basic Principles and Concepts in Economics Understand Basic Principles and Applications of Microeconomics Understand Basic Principles and Applications of Macroeconomics Understand Basic Principles and Applications of Economic Indicators Understand Nature of Economic Business Cycles and Industry Growth Levels Understand How to Apply Quantitative Methods to Business