reduction in the content marketing time span. In order to simplify and ... to digital platforms such as YouTube,. Netfli
Top 10 Digital Asset Management
MEDI
& ENTERTAINMENT Tech Outlook
Top 10 Digital Asset Management Solution Providers 2015
T
TransMedia Dynamics TMD recognized by
MEDI
& ENTERTAINMENT Tech Outlook
magazine as
In this scenario, DAM vendors have been constantly innovating to deliver intuitive solutions with better functionalities, including mobile accessibility for end-toend asset management, better market reach, and a marked reduction in the content marketing time span. In order to simplify and assist CIOs identify the right digital asset management solutions providers, Media & Entertainment Tech Outlook presents “10 Most Promising Digital Asset Management Solution Providers 2015.” A distinguished panel comprising CEOs, CIOs, VCs, analysts, and the Media & Entertainment Tech Outlook editorial board has selected the top Digital Asset Management Solution Providers. In our selection process, we looked at the vendor’s capability to fulfill the need for cost-effective and flexible solutions that add value to the Digital Asset Management landscape.
Company:
TransMedia Dynamics (TMD)
Top 10 Digital Asset Management
Solution Providers 2015
An Annual Listing of 10 companies that are at the forefront of providing Digital Asset Management Solutions and impacting the marketplace Pamela Morgan
Managing Editor
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Key Person:
Tony Taylor Chairman & CEO
Acquire, Manage, Deliver Content with Robust MAM Suite
O
DECEMBER- 2015
he media & entertainment industry has been undergoing a digital revolution in the recent years. Digital Asset Management (DAM) solutions have always been at the forefront in this revolution, helping companies address both the challenges and opportunities offered by digital transformation. Today, DAM solutions are being increasingly used across various industry verticals to manage rich media content, as companies continue to focus more on the digital mediums to market their products. The recent trends in DAM solutions include shift to cloud deployments, and SaaS models, which are helping the organizations to manage their digital assets without the requirement of an expanded IT infrastructure. The flexible cost options coupled with the faster pace of both cloud and on-premise service deployments are further accelerating the growth of DAM market.
TransMedia Dynamics (TMD)
Description:
Provides a modular and scalable suite of business software applications which enables organizations to manage all forms of physical and digital media in a single system
Website: tmd.tv
Solution Providers 2015
vertime the broadcast media industry has undergone a radical upheaval from a linear TV channel based environment to a digital environment, infusing content to digital platforms such as YouTube, Netflix, and internet TV. This device revolution, and the associated ease of accessing media content, has compelled companies to overcome the untenable restrictions of their legacy linear content delivery systems and produce content on demand and in much larger volumes. “With the increasing content, and delivery options, the need for effective management of media content throughout its lifecycle has climbed up the priority list for organizations,” begins Tony Taylor, Chairman and CEO, TransMedia Dynamics (TMD). In such a scenario, organizations do not just require video and audio, they also need metadata for the electronic program guide (EPG), and the protocols to deliver online content, “for instance, 80 percent of the failures for iTunes uploads are based on issues with the metadata structure and has nothing to do with the audio and video. This provides a challenge for CIOs or CTOs in terms of the complexity of delivering to multiple platforms,” he adds. Spearheading this transformation is TMD, headquartered in Aylesbury, UK, with offices in Austin Texas and Canberra Australia, that designs and implements media and collection management solutions for media, broadcast, and archive organizations around the world. “Our media asset platform’s workflow and content intelligence engine enables customers to scale up their non-linear content preparation environment by just
adding in new automated Mediaflex is a SOA based workflows,” says Taylor. product that manages the TMD’s flagship whole media content. The product, Mediaflex®UMS, platform has a metadata provides a unified repository and workflow platform for a range engine that assists in of media services that managing the entire are designed to deliver lifecycle of media content, Tony Taylor an integrated solution, including creation, digitization, incorporating comprehensive repurposing, enrichment, delivery, business and operational workflow publishing and archiving. management for today’s media The company prides itself on its organizations. Mediaflex was not only best-of-the-breed business process developed as a technology platform management, and workflow engine; that combines third party technology bestowing clients the ability to develop with TMD’s own media services but and configure their own softwarealso to provide business metrics, defined workflows. “With our solution, ultimately bestowing an insight on clients don’t need to employ expensive what is happening in the organization. developers to develop their workflows. “It not only manages the digital aspect We offer an intuitive drag-andbut also takes care of the physical drop user interface so that they can assets, such as the organization’s tape produce their own,” claims Taylor. “We and film stocks” states Taylor. offer a very hierarchical data model that allows our customers to track elements of media and the genealogy, with comprehensive search capability enabling people to find their content quickly.” For instance, TMD helped Raidiò Teilifis Eireann (RTE), a semi-state company and the national public service broadcaster of Ireland to transition to a completely filebased infrastructure. TMD’s new architecture provided a quantum leap in operational performance across every part of the RTÉ television service. Forging ahead, TMD aims to continue to innovate their product to meet the growing demand of content and grow its operations to meet the demands of the customer. “We are looking at how we can benefit our customers by changing the licensing model,” concludes Taylor.
Our workflow and content intelligence engine enables customers to scale up their non-linear content preparation environment by just adding in new automated workflows
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