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The business magazine for the football industry

MEDIA & ADVERTISING INFORMATION 2016

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MEDIA & ADVERTISING INFORMATION 2016

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THE BUSINESS MAGAZINE FOR THE FOOTBALL INDUSTRY

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THE BUSINESS MAGAZINE FOR THE FOOTBALL INDUSTRY

DISCRIMINATION – RACE

POWER IN THEIR HANDS! between august 2014 and march 2015, discriminatory abuse was used in relation to a premier league player or club once every

156 SECONDS

DISTRIBUTION OF DISCRIMINATORY Gender POSTS BY 25% CATEGORY

Above: Mario Balotelli was subjected to 8000 racist tweets during a 6 month monitoring period. Top Right: Former referee and FIFA Task Force member, Howard Webb believes more can be done to tackle racism. Right: England stars Danny Welbeck and Daniel Sturridge both subject to racial abuse on social media.

Sexual Orientation 19%

Disability 11% Antisemitism 9%

N= 134,400 posts between August 2014 and March 2015

This season has seen technology take the lead in the fight against racism in football - and it is winning the battle. WORDS Marc Webber IMAGES Action Images

A

s the world becomes more app savvy and devours real-time analysis, those out to eradicate discrimination in the sport have seen the development of two digital projects which are already making a difference in dealing with the problems.

“In the past, people have felt too afraid to report incidents of racism in the stands, but our free app allows people to raise a concern anonymously and the fact people can now do that at the scene makes it far easier for authorities to act,” says Roisin Wood, Director of Kick it Out.  Their real-time racism reporting app has been running for almost a year now on all the major mobile phone types, and it has caused a massive rise in reporting of incidents of racism. A rise in reported racism would worry some, but it is actually a sign that people feel comfortable in reporting such issues. “Before the app was launched, some people would be in a crowd using

discriminatory language or chants and would be fearful of going to get a steward to raise their concerns, because it would have been obvious they were reporting it. The app allows them to tap in as much detail as possible during or after the event. “Even if they do it after the event, stadium managers or the police can still use that information in partnership with stadium CCTV footage or other witness reports. In the next year, we are adding audio and video functionality so if people feel safe, they can also capture evidence of their complaint using a camera.” Paul Mortimer is the professional players’ liaison officer at Kick It Out and says the device has been well received amongst the players who are often the target of that abuse. “The players now know we are working to aid the well-behaved football fans to support them in reporting these incidents. Knowing that there are also fans in the stadium reporting the same things that they see gives them more confidence

“There has been a 647% rise in incidents of racism against footballers on social media this season alone, and this is an area that too many people have ignored as an issue for too long,” Roisin Wood something will be done with that information.” And now FIFA has stepped up its reliance on technology as a monitoring tool.  Using staff from the FARE organisation and the latest technology in the capture of audio and video evidence, it has launched a new initiative which will grade the relative danger of international soccer matches as potential flashpoints for racist activity. It will then pass