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Pacific Daily News Guam’s Complete Source www.guampdn.com P.O. Box DN Hagåtña, Guam 96932
How to reach us (671) 472-1PDN President & Publisher, Rindraty Celes Limtiaco . . . . . . . . . . . . . . . .479-0100 Advertising Director, Jae Fermin Medina . . . . . . . . . . . . . . . . . . . . .479-0200 Online Director, Ratna Celes Williams . . . . . . . . . . . . . . . . . . . . . . .479-0222 Marketing Director, Jason Sakazaki . . . . . . . . . . . . . . . . . . . . . . . . .479-0401 Customer Service Center . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .472-1PDN
Published daily at 244 Archbishop Flores St. Hagåtña, Guam 96910 Phone (671) 477-9711 Facsimile (671) 477-0359/472-4641 Advertising Department hours: Monday - Friday 8 a.m. to 5:30 p.m. Customer Service hours: Phone (671) 472-1PDN (1736) Monday - Friday 5:30 a.m. to 5:30 p.m. Saturday 5:30 a.m. - 11 a.m. Sundays 5:30 a.m. to 11:30 a.m. (Calls Only) Email: Advertising:
[email protected] Sales Director:
[email protected] Online:
[email protected] Gannett Rate Card Number 38 beginning December 28, 2009
CONTENTS How to reach us Inside Retail Opportunties Investment packages Retail & modular sizes Preprints Classified Opportunities Real Estate Employment Opportunities/Service Directory Sunday Comics & TV Guide Military Products Special Niche Products Timeline & ad Production Guidelines Online Opportunities Retail and Classified policies Online policies 2010 Calander
1 2 3 4 5 6 7 8 9 11 15 16 18 19 20
GENERAL INFORMATION Business hours are 8 a.m. to 6 p.m. Monday to Friday, 8 to 11 a.m. Saturday, and closed Sunday.To call, dial 477-9711, press 1 then the extension number. CUSTOMER SERVICE For classified ads, to start or stop home delivery or if you missed your paper, call customer service at 4721PDN (1736) from 6:00 a.m. to 5:00 p.m. Monday-Friday, Saturday & Sunday 6:00 a.m.-1:00 p.m. NEWS News tips hot line 475-NEWS News fax: 477-3079 News e-mail:
[email protected]
Web site: www.guampdn.com General newsroom: 479-0404 Executive Editor: David V. Crisostomo, 479-0400,
[email protected] OTHER DEPARTMENTS Publisher: Rindraty C. Limtiaco 4790100
[email protected] Advertising, billing questions: 4790301 Circulation billing questions: 4790501 Classified: 472-1PDN Advertising fax: 477-0359
RETAIL OPPORTUNITIES RETAIL ADVERTISING RATES . . . PER COLUMN INCH Display Open Rate: . . . . . . . . . . . . . . . . . . . . $36.25 PCI CONTRACT RATES QUARTERLY CONTRACT (13 Weeks) 120 Column Inches per Quarter . . . . . . . . . . . .$29.00 PCI ANNUAL CONTRACTS (52 Weeks) 120 Column Inches per Quarter per Annum . . . . .$28.00 PCI 910 Column Inches per Quarter per Annum . . . . .$26.80 PCI All earned volume and quarterly rate discounts are contingent on meeting the 25-day payment terms and no existing ‘past due’ charges. Annual and quarterly contracts are computed on the basis of linage placed by a single firm during 12-month and 13-week periods respectively.
PERIOD CONTRACTS (Period refers to Gannett billing period) 200 Column Inches per Period . . . . . . . . . . . . .$28.25 PCI 400 Column Inches per Period . . . . . . . . . . . . .$28.00 PCI 600 Column Inches per Period . . . . . . . . . . . . .$27.50 PCI 1,000 Column Inches per Period . . . . . . . . . . . .$26.50 PCI 1,500 Column Inches per Period . . . . . . . . . . . .$25.90 PCI 3,000 Column Inches per Period . . . . . . . . . . . .$24.65 PCI 4,500 Column Inches per Period . . . . . . . . . . . .$23.60 PCI 5,000 Column Inches per Period . . . . . . . . . . . .$22.75 PCI 6,000 Column Inches per Period . . . . . . . . . . . .$21.40 PCI FREQUENCY REWARDS PROGRAM The Pacific Daily News offers two (2) frequency rewards programs to provide you with the opportunity to achieve maximum results: I. FLIGHT PLAN: Increase your exposure while reducing your cost per column inch. Utilize the flight plan by scheduling the SAME camera ready or to be set ad 4 times within a seven-day period, and your rate is reduced to $24.00 per column inch. Utilizing the flight plan program, add color for a reduced rate. Color on the first day is at the regular price, receive 25% discount on the second day and 50% discount on the third and fourth day! II. FREQUENCY DISCOUNTS: Repeat the same ad more than once within a seven-day period to take advantage of the following discounts. 1.) First Ad @ Open Rate or Contract Rate 2.) 25% DISCOUNT off the open rate on the second ad run. 3.) 35% DISCOUNT off the open rate on any subsequent run. * FLIGHT PLAN/FREQUENCY DISCOUNT rates are contingent on meeting the 25-day payment term and no existing “past due” charges. (Minimum six inch ad size, ads must run within seven days.) • A commissionable agency rate for retail advertising (15%) above the listed rate is offered to local advertising agencies and their clients. If agencies request direct billing, agency credit procedures must be followed. • Advertising reservation, copy and reproduction must be submitted on or before scheduled deadlines. All components must be exact size or suitable for reducing or enlarging to exact size as shown on layout.
COLOR SELLS! Studies show that color ads will sell 75% more merchandise than black-and-white ads during the first week.* The power of color is available and affordable. The Pacific Daily News’ creative staff can help you use it effectively. Frequency discounts on repeated ads apply. * Source National Advertising Assn., 1988
COLOR CHARGES
One (1) + Black . . . . . . . . . . . . . . . . . . .$315.00 Two (2) + Black . . . . . . . . . . . . . . . . . . .$510.00 Three (3) + Black . . . . . . . . . . . . . . . . . .$625.00 Process Color . . . . . . . . . . . . . . . . . . . . .$625.00
PREMIUM POSITION PAGES 5-23
The Pacific Daily News has full latitude with respect to ad placement, however, we make every effort to accommodate your positioning requests. Premium positioning consists of pages 5 through 23, left or right-hand side. You may place your ads within these pages for an additional 25% on the open rate. Minimum 6-inch size. See your Account Executive for details.
LEGAL/GOVERNMENT . . . . . . . . . .$32.85
Multiple page insertion rates for legal advertising are available upon written bid request (12-page minimum). “Probate Court” and Registration of Land advertisements must be printed in typefaces no smaller than 8 points in size. All government advertising must be accompanied by a valid purchase order covering the charges for insertion dates, or purchase order which commits funds in advance of publication.
POLITICAL . . . . . . . . . . . . . . . . . . . .$36.25
All political advertising is accepted on a cash with copy, or advance deposit basis. An individual candidate’s committee or political party may qualify for volume rates as quoted in rates for retail advertisers, however they may not combine, i.e. party ads and individual candidate ads within a party, for volume discounts. In instances where volume and rate are not worked out in advance, with deposit, a cash with copy open rate must be paid and any refunds, if earned, will be made at the end of each month. All political ads must indicate on the ad the party or individual who is paying for the ad.
NON-PROFIT OR ASSOCIATION . . .$27.30
This special rate is available, cash with copy, to churches, church groups, service clubs, recognized by the local IRS as being non-profit organizations. Advertising content limited to matters dealing with activities of the organization. If billing to an established account is requested, the open rate will apply.
PERSONAL & FUNERAL . . . . . . . . .$24.50 This rate applies to private parties only. * Birthday * Wedding Anniversary * Special Occasions * Funeral * Message of Appreciation
NATIONAL RATES *See National Rate Card
INVESTMENT PACKAGES All Investment Packages include an on-line banner and wraps. On any of the packages below, double your investment & receive a 12-inch Bonus Ad and double the wraps and an additional on-line banner ad.
6 PACK • • • •
6 ads to run within 2 weeks No larger than 6” per ad Includes 50 wraps delivered to Guam business locations Online ad on www.guampdn.com
1” = $205 2” = $360 3” = $510
4” = $660 5” = $820 6” = $970
BAKER’S DOZEN • • • •
13 ads to run within 30 days No larger than 6” per ad Includes 100 wraps delivered to Guam business locations Online ad on www.guampdn.com
1” = $415 2” = $715 3” = $1,015
4” = $1,310 5” = $1,610 6” = $1,910
$1,075 PACKAGE
$1,685 PACKAGE
• 32 inches: (4) 2 col. x 4 in. OR (8) 2 col. x 2 in. • Online ad on www.guampdn.com • 100 Wraps delivered to Guam business locations
• 60 inches: (15) 2 col. x 2 in. OR (10) 2 col. x 3 in. OR (5) 2 col. x 6 in. OR (5) 3 col. x 4 in. • Online ad on www.guampdn.com • 100 Wraps delivered to Guam business locations
* Ads to run within 4 weeks * Ads to run within 4 weeks
DOUBLE $1,075 PACKAGE • • • •
76 inches: (8) 2 col. x 4 in. OR (16) 2 col. x 2 in. BONUS ADS: (2) 2 col. x 3 in. OR (3) 2 col. x 2 in. Online ad on www.guampdn.com 200 Wraps delivered to Guam business locations
* Ads to run within 4 weeks
DOUBLE $1,685 PACKAGE • 132 inches: (20) 2 col. x 3 in. OR (12) 2 col. x 5 in. OR (10) 2 col. x 6 in. OR (10) 3 col. x 4 in. • BONUS ADS: (2) 2 col. x 3 in. OR (1) 2 col. x 6 in. OR (1) 3 col. x 4 in. • Online ad on www.guampdn.com • 200 Wraps delivered to Guam business locations
$1,460 PACKAGE
* Ads to run within 4 weeks
• 48 inches: (8) 2 col. x 3 in. OR (4) 2 col. x 6 in. OR (4) 3 col. x 4 in. OR (6) 2 col. x 4 in. • Online ad on www.guampdn.com • 100 Wraps delivered to Guam business locations
$1,885 PACKAGE
* Ads to run within 4 weeks
DOUBLE $1,460 PACKAGE • 108 inches: (16) 2 col. x 3 in. OR (8) 2 col. x 6 in. OR (12) 2 col. x 4 in. OR (8) 3 Col. X 4 In. • BONUS ADS: (2) 2 col. x 3 in. OR (1) 3 col. x 4 in. OR (1) 2 col. x 6 in. • Online ad on www.guampdn.com • 200 Wraps delivered to Guam business locations * Ads to run within 4 weeks
• 72 inches: (12) 2 col. x 3 in. OR (9) 2 col. x 4 in. OR (8) 3 col. x 3 in. OR (6) 2 col. x 6 in. OR (6) 3 col. x 4 in. • Online ad on www.guampdn.com • 100 Wraps delivered to Guam business locations * Ads to run within 4 weeks
DOUBLE $1,885 PACKAGE • 156 inches: (24) 2 col. x 3 in. OR (18) 2 col. x 4 in. OR (16) 3 col. x 3 in. OR (12) 2 col. x 6 in. • BONUS ADS: (2) 2 col. x 3 in. OR (1) 2 col. x 6 in. OR (1) 3 col. X 4 in. • Online ad on www.guampdn.com • 200 Wraps delivered to Guam business locations * Ads to run within 4 weeks
RETAIL SIZES RETAIL ROP (RUN OF PAPER): 5 column x 14 inch format 14 13
12
12
3 col. x 4”
12
10
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9
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7 6
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Half Page 5 col. x 7”
4 3
3
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2
2
2
1
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2 col. x 3”
4 3 2
9 8
2 col. x 10”
6 5
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Quarter Page 3 col. x 8”
4
2 col. x 5”
6 5 4
3
3
2
2
1
1
Modular Sizes for Special Niche products 11
11
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9
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5 col. x 6.5”
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2.5 col. x 6.5”
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1
1
1
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5 Col. - 9 7/8” or 9.83 59 Picas
12
11
4 Col. - 7 7/8” or 7.83 47 Picas
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12
6 Col. - 9 7/8” or 9.83 59 Picas
13
12
5 Col. - 8” 49 Picas
2.5 col. x 13”
13
4 Col. - 6 1/2” 39 Picas
1
11 10
3 Col. - 5 7/8” or 5.83 35 Picas
3 col. x 7”
5
3 col. x 5”
2 Col. - 3 7/8” or 3.83 23 Picas
2 col. x 7”
5
9
3 Col. - 4 7/8” or 4.83 29 Picas
2/3 Page 3 col. x 14”
Page Breaker 4 col. x 10”
10
2 Col. - 3 ” 19 Picas
2 col. x 4”
1 col. x 14”
4 col. x 6”
1 Col. - 1 7/8” or 1.83 11 Picas
11
1 Col. - 1 1/2” 9 Picas
Full Page 5 col. x 14”
11
11
Ruler for Retail Display & other Special Products
14 13
Classified Display Rate Ruler
14 13
Please contact your Account Executive for more information on Investment Packages, Frequency Rewards, Discounts and Value Rewards.
PRE-PRINTED INSERTS Your Pre-printed inserts are welcomed into your customers’ homes everyday. Inserts are priced by size (number of tab pages) and frequency. Zoned inserts to the Northern, Central, and Southern parts of Guam will allow you to target consumers in your immediate vicinity, or consumers in areas that demographically match your best customer profile. Zoned inserts to the other islands are also available. Consult your Account Executive on frequency discount programs and zone availability.
Single . . . . . . . . . . . . . . . . 2 full - 4 tab pages or less . . 4 full - 8 tab pages or less . . 6 full - 12 tab pages or less . 8 full - 16 tab pages or less . 10 full - 20 tab pages or less 12 full - 24 tab pages or less 16 full - 32 tab pages or less 20 full - 40 tab pages or less 24 full - 48 tab pages or less 28 full - 56 tab pages or less 32 full - 64 tab pages or less 36 full - 72 tab pages or less
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.$2,025 .$2,250 .$3,675 .$5,025 .$8,045 .$10,005 .$11,980 .$13,650 .$15,330 .$16,905 .$18,375 .$19,635 .$20,895
• 72+ tab pages available upon request. Pre-prints supplied by the advertiser can be inserted into any one or all groups listed below. 2,000 inserts are needed for this area. 1.) For all of Rota, Tinian, & Saipan Single . . . . . . . . . . . . . . . . 2 full - 4 tab pages or less . . 4 full - 8 tab pages or less . . 6 full - 12 tab pages or less . 8 full - 16 tab pages or less . 10 full - 20 tab pages or less 12 full - 24 tab pages or less
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.$230 .$265 .$325 .$430 .$495 .$595 .$655
• 24+ pages available upon request. 1,000 inserts are needed for this area. 2.) For Palau and other territories Single . . . . . . . . . . . . . . . . 2 full - 4 tab pages or less . . 4 full - 8 tab pages or less . . 6 full - 12 tab pages or less . 8 full - 16 tab pages or less . 10 full - 20 tab pages or less 12 full - 24 tab pages or less
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ZONED PRE-PRINT RATES: Single 4-Page Tab 8-Page Tab 12-Page Tab 16-Page Tab 20-Page Tab 24-Page Tab 32-Page Tab 40-Page Tab
North $1,200 $1,290 $1,935 $2,530 $3,755 $4,610 $5,480 $6,145 $6,960
Central $1,265 $1,360 $2,060 $2,700 $3,990 $5,030 $5,860 $6,595 $7,455
South $585 $615 $855 $1,080 $1,495 $1,810 $2,130 $2,345 $2,625
• For size, paper weight and other mechanical requirements contact your Account Executive or the Pre-Press Manager, 479-0609. • We reserve the right to refuse inserts if they do not meet the specifications of our inserting machines. The customer will be informed of potential problems and we will not be held responsible for inconsistent insertion. If you have questions regarding this, please provide your Account Executive with a copy of the inserts and they will be reviewed.
NORTH ZONE 1 • Dededo • Agafa Gumas • Pagat • Liguan Terrace • NCS • Yigo
• AAFB • Latte Hts. • Route 16
TOTAL 12,060 CENTRAL ZONE 2 • Agana Hts. • Maite • Barrigada • Tiyan • Mangilao • Chalan Pago • Asan
• Hagatna • Ordot • Tamuning
TOTAL 10,200 . . . . . . .
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.$115 .$125 .$135 .$145 .$160 .$180 .$190
SOUTH ZONE 3 • Nimitz Hill • • Merizo • • Umatac • • Talofofo •
Piti Agat Naval Station Windward Hills
• • • •
Santa Rita Yona Inarajan Malojloj
TOTAL 3,800
• 24+ pages available upon request. • Pre-print supplements must be reserved to Guam Publications no later than seven days prior to publication date. All deliveries must be made in accordance with advertising space reservation deadlines. Any insert not delivered by this deadline will result in an adjustable date (within 30 days of the original reservation date), which will comply with our deadlines. Number of inserts required: Daily 26,500, Sunday 25,000. An appointment for delivery must be arranged by calling 479-0609 or call your account executive. • Pre-print linage is not directly applicable to monthly linage volume. However, one hundred percent of the dollar charges for inserting preprints will be converted to the equivalent amount of space those dollars would buy at the open rate determining linage to be credited to an advertiser’s earned rate.
CLASSIFIED OPPORTUNITIES Visit us online at www.guampdn.com • Submit your ad • Browse the classifieds. Tel: 472-1PDN (1736) • Fax: 472-4641 • E-Mail:
[email protected]
CLASSIFIED RATES Open Rate . . . . . . . . 4 - 6 Consecutive Days 7 - 9 Consecutive Days 10 or More Consecutive
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Per line/Per day . . . . . .$10.90 . . . . . .$9.40 . . . . . .$8.95 . . . . . .$8.490
EMPLOYMENT RATE Open Rate . . . . . . . . 4 - 6 Consecutive Days 7 - 9 Consecutive Days 10 or More Consecutive
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.$11.65 .$10.40 .$9.85 .$9.25
REAL ESTATE RATES Open Rate . . . . . . . . 4 - 6 Consecutive Days 7 - 9 Consecutive Days 10 or More Consecutive
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.$11.15 .$9.65 .$9.50 .$9.20
REAL ESTATE PACKAGES * For realtors & agents only *
3 Lines, 3 Days . . . . . . . . . . . . . . . . . . . . . .$60.00 3 Lines, 4 Days . . . . . . . . . . . . . . . . . . . . .$62.00 3 Lines, 7 Days . . . . . . . . . . . . . . . . . . . . . .$70.50 ** One unit per ad.
ROOMMATES 3 Lines, 7 Days . . . . . . . . . . . . . . . . . . . . .$43.50
CLASSIFIED LINERS FOR PRIVATE PARTIES SUPER DEALS 3 Lines, 7 Days
. . . . . . . . . . . . . . . . . . . . . . . .$18.00
*Personal Items Below $500 in total value. $5 each additional line.
PRIVATE PARTY PLEASERS 3 Lines, 7 Days
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3 Lines, 7 Days
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*Below $2,500 value. $10 each additional line.
*Above $2,500 value. $10 each additional line.
INCREDIBLE DEALS 3 Lines, 7 Days
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*Personal Items $2500 and above in total value. $10 each Additional Line.
YARD SALE • FUNDRAISING 3 Lines, 3 Days
*$5 additional line.
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WHEEL DEALS: Automobiles, Trucks, Bikes, Boats 3 Lines, 7 Days 3 Lines, 7 Days
. . . . . . . . . . . . . . . . . . . . . . . .$43.50 . . . . . . . . . . . . . . . . . . . . . . . .$50.00
* With a Photo 2 Days. * One unit per ad.
Announcements New Today Lost & Found Childcare Instruction Yard Sale Employment Pets Travel Business Service Automotive
Auto Parts Motorcycles Boats Fundraising Wanted Wanted To Buy Musical Instruments Miscellaneous Computers Household Electronics
Machinery Photography For Sale Residential For Rent Residential For Sale Commercial For Rent Commercial
Liner Rates based on per line per day. 3 line minimum. ADD a BORDER for just $5.00 per day. ADD a PICTURE for just $3.00 per day. BOLD per line per day for just $1.00 * Packages are based on consecutive days. ** Some restrictions may apply. See policies. CHECK YOUR ADS: Please check your ad for errors the first day it runs. Call Customer Service Monday - Saturday if you have any questions or concerns at 472-1PDN (1736). CANCELLATIONS: For cancellations of line ads, please call Customer Service Mon-Fri before 5pm (one working day prior to publication). All advertising in the Pacific Daily News is subject to the applicable rate card. See policies.
Classified Display
REAL ESTATE OPPORTUNITIES REAL ESTATE
Open Rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$32.75 per column inch
1 Col. - 1 1/2” 9 Picas
INVESTMENT PACKAGE Real Estate Flight Plan 6 Pack . . . . . . . . . . Baker’s Dozen . . . . . Real Estate In-Column .
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.$24.00per column inch . See Retail Investment Package . See Retail Investment Package .$47.75 per column inch
QUARTERLY CONTRACTS 120” Minimum per Quarter for 13 weeks . . . . . . . . . . . . .$28.75 per column inch 120” Minimum per Quarter for 52 weeks . . . . . . . . . . . . .$28.50 per column inch *Investment Packages also apply to Real Estate Package A 1 - inch* 2 - inch* 3 - inch* .
** - 6 ..... ..... .....
Package B 1 - inch* 2 - inch* 3 - inch* .
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ads to run within 2 weeks . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$48.00 per advertisement . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$96.00 per advertisement . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$144.00 per advertisement
- 12 ads to run within 2 weeks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$44.00 per advertisement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$88.00 per advertisement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$131.00 per advertisement
Package C ** - 24 ads to run within 2 or 4 weeks 1 - inch* . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$41.00 per advertisement 2 - inch* . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$81.00 per advertisement 3 - inch* . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$122.00 per advertisement * 1 inch = 8 lines; 2 inches = 16 lines; 3 inches = 24 lines ** Package discount rates are contingent on meeting the 25-day payment terms without existing “past due” charges. One change per package/week will be allowed.
6 Col. - 9 7/8” 59 Picas
5 Col. - 8” 49 Picas
4 Col. - 6 1/2” 39 Picas
3 Col. - 4 7/8” 29 Picas
2 Col. - 3 ” 19 Picas
IN-COLUMN FREQUENCY PACKAGES
2X3 = $275 Publishes the 3rd week of every month. (Thursday & Sunday) REAL ESTATE PREMIUM POSITION
We have full latitude with respect to ad placement, however, we make every effort to accommodate your positioning requests. Real Estate premium positioning consists of classified pages 1-3, left or right-hand side. You may place your ads within these pages for an additional 25% on the open rate,
EMPLOYMENT • SERVICE DIRECTORY EMPLOYMENT
SERVICE DIRECTORY
Employment Display Open Rate . . . . . . . . . .$36.25 PCI
EMPLOYMENT LINE CLASSIFIED RATES
Open Rate . . . . . . . . . . . . . . . . . . . . . . .$11.65 4 - 6 Consecutive Days . . . . . . . . . . . . . . .$10.40 7 - 9 Consecutive Days . . . . . . . . . . . . . . .$9.85 10 or More Consecutive Days . . . . . . . . . .$9.25
EMPLOYMENT QUARTERLY CONTRACT
120” Minimum per Quarter . . . . . . . . . . . .$31.00 120” Minimum per Quarter for 52 weeks . .$30.00 910” Minimum per Quarter for 52 weeks . .$29.00 Frequency Discounts May Apply. See Page 2.
EMPLOYMENT FREQUENCY IN-COLUMN RATES
Here’s an opportunity to feature your Business Services. The GREEN PAGES publishes every Monday, Wednesday, Friday & Sunday.
OPEN RATE 1x1 . . . . . 1x1, 13-week contract . 1x2, 13-week contract . 2x2, 13-week contract . Color, per color per day
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.$36.25 .$22.50 .$40.00 .$62.00 .$90.00
per per per per
column day day day
Call 479-0205 OR 479-0203
BUSINESS SERVICES FREQUENCY IN-COLUMN CLASSIFIED RATES Package A — 4 ads to run within 2 weeks I - inch* . . . . . . . . . . . . . . . . . . . . . . . .$65.75 per ad 2 - inch* . . . . . . . . . . . . . . . . . . . . . . . .$132.00 per ad 3 - inch* . . . . . . . . . . . . . . . . . . . . . . . .$197.00 per ad Package B — 7 I - inch* . . . . 2 - inch* . . . . 3 - inch* . . . .
Package A** 4 ads to run within 2 weeks Per Ad I - inch* . . . . . . . . . . . . . . . . . . . . . . . . .$53.00 2 - inch* . . . . . . . . . . . . . . . . . . . . . . . .$106.00 3 - inch* . . . . . . . . . . . . . . . . . . . . . . . . .$159.00 Package B** 7 ads to run within 2 weeks I - inch* . . . . . . . . . . . . . . . . . . . . . . . . .$48.50 2 - inch* . . . . . . . . . . . . . . . . . . . . . . . .$97.00 3 - inch* . . . . . . . . . . . . . . . . . . . . . . . . .$146.00 Package C** 14 ads to run within 4 weeks I - inch* . . . . . . . . . . . . . . . . . . . . . . . . .$42.50 2 - inch* . . . . . . . . . . . . . . . . . . . . . . . .$85.00 3 - inch* . . . . . . . . . . . . . . . . . . . . . . . . .$127.00
* 1 inch = 8 lines ** Package discount rates are contingent on meeting the 25-day payment terms. 1 change per package/week will be allowed. * For cancellation deadlines see ‘Retail/Classified Policies’.
BLIND BOX
Customer wishes to use our PDN P.O. Box number in the ad instead of their own. $25.00 for Office Pick-up $30.00 to return mail locally $40.00 to return mail off-island
ads to run within 2 weeks . . . . . . . . . . . . . . . . . . . .$61.00 per ad . . . . . . . . . . . . . . . . . . . .$121.00 per ad . . . . . . . . . . . . . . . . . . . .$181.00 per ad
Package C — 14 ads to I - inch* . . . . . . . . . . 2 - inch* . . . . . . . . . . 3 - inch* . . . . . . . . . .
run within ....... ....... .......
4 weeks . . . . . . .$55.00 per ad . . . . . . .$110.00 per ad . . . . . . .$165.00 per ad
2X3 = $275 Publishes every 4th week of the Month (Thursday & Sunday)
PACIFIC SUNDAY ENTERTAINMENT NEWS The exclusive Pacific Sunday Entertainment News offers unbeatable value as it reaches every single age group imaginable. From school children and teachers, Kids Today is the medium for students to express their artistic talent and writing abilities. The Sunday Crosswords provide professionals, educators and the enthusiastic book worm a place to challenge their knowledge. The vibrant comics gives children and adults something to giggle about after a hectic week. Publishes every Sunday in the Pacific Sunday News. •Full Process Color • Online banner for 30 days GUAM/SAIPAN Space Reservation Deadline: 2pm, Thursday, seven working days prior Camera Ready Deadline: Noon, Monday, five working days prior Publication Date: Every Sunday
FULL
$1,000
(5 col x 12” or 9.83” x 12”)
HALF
$650
Horizontal (5 col x 6” or 9.83” x 6”) Vertical (2.5 col x 12” or 4.83” x 12”)
QUARTER (2.5 col x 6” or 4.83” x 6”)
$400
JOINT REGION EDGE The Joint Region Edge proves to be an essential source of information for our military residents. Distributed to all U.S. Navy and Air Force facilites, the contents of the JOINT REGION EDGE include both local and international editorials, information on recreation, island lifestyle, entertainment, local acitivities and military classifieds. Your ideal source in reaching our military communities!
SPACE RESERVATION DEADLINE: 2pm, Tuesday, six working days prior CAMERA READY DEADLINE: 2pm, Thursday 1 week prior PUBLICATION DATE: Every Friday
(Except the week of Christmas and New Year’s)
PICK UP DISCOUNT FROM PDN: Level Level Level Level
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COLOR SELLS: 1 + Black . . . . . . . . . . . . . . . . . . . . . . . .$190.00 2 + Black . . . . . . . . . . . . . . . . . . . . . . . .$300.00 3 + Black . . . . . . . . . . . . . . . . . . . . . . . .$345.00
PREPRINTED INSERTS Single . . . . . . . . . . . . . . . . 2 Full - 4 tab pages or less . . 4 Full - 8 tab pages or less . . 6 Full - 12 tab pages or less . 8 Full - 16 tab pages or less . 10 Full - 20 tab pages or less 12 Full - 24 tab pages or less
SHOPPING, ENTERTAINMENT & RESTAURANTS
This cluster page is specifically designed for businesses offering recreation and relaxation. Priced low and placed under a full color banner, you get great reach at a great price.
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.$555.00 .$575.00 .$695.00 .$815.00 .$910.00 .$990.00 .$1,095.00
More than 16 pages available upon request. 11,000 pre-printed inserts must be delivered to Guam Publications no later than seven days prior to publication.
RATES SIZE
LEVEL 1
LEVEL 2
LEVEL 3
LEVEL 4
1” - 20” 21” - 41” 42”- 65” 70”
1X $22.00 $21.25 $20.50 $19.50
12X $19.00 $18.25 $17.50 $16.50
25X $17.25 $16.60 $15.90 $15.20
50X $15.50 $14.90 $13.95 $13.50
Back Page (Process Color Included)
$1,310.00
PIKA... A GUIDE TO SPICE UP YOUR LIFE It’s BIGGER and Better... We’ve expanded into one monthly guide featuring local happenings, places to go and people profiles. PIKA is Guam’s guide to planning a fun and exciting time with family and friends! Its contents add SPICE to readers lives as it reveals all the latest events and activities. Full Distribution 5 x 13 inch bright white newsprint. PUBLICATION DATE: Every 1st of the month Space Deadline: 4pm, seven working days prior Camera Ready Deadline: 2pm, five working days prior
DINING OUT
This cost efficient way of getting your message out offers full process color. No matter what size your advertising budget may be, this colorful cluster page will get you the exposure you deserve.
Space Reservation Deadline: Noon, Thursday, five working days prior Camera Ready Deadline: Noon, Monday, three working days prior Publication Date: Every Thursday and Sunday RATES
VALUE
2x3 - $175.00
2x3- $217.50
Process color - No Charge
Process color - $625.00
25 Wraps - No Charge
25 Wraps - $10.00
Online ad on www.guampdn.com - No Charge
Online - $85.00
Total cost per ad $175.00
Total Value for each ad -$937.50
Sunday Pick-up $87.50 The above rates are based on a 24-week minimum commitment in Dining Out. (6 - Column Format) * Online ad posted for 14 days
WEEKEND ENTERTAINMENT 13 Week Contract 52 Week Contract
2x3
2X6
$175.00 $165.00
$350.00 $330.00
SPECIAL PUBLICATIONS ANNUAL BRIDAL GUIDE The Pacific Daily News annual Bridal Guide is the only local guide for those planning a wedding. National magazines offer Guam brides only part of the picture, while the PDN’s Bridal Guide provides practical information and news to plan the perfect wedding in paradise. Plus, the Bridal Guide is eloquently combined with the annual Weddings in Paradise Show providing the ultimate resources to planning a wedding. Inserted in the Pacific Daily News, distributed at the annual Weddings In Paradise Show. Log on to www.guampdn.com to see the latest issue.
CRUISING A quarterly magazine whose sole focus is geared towards Guam’s custom car community. A magazine made for automobile enthusiasts spotlighting all types of custom vehicles, bikes, motorbikes, accessories, upholstery, innovations and more for smooth cruising on wheels. Features photos and winners of car shows, bike shows and calendar events of upcoming shows, convertibles, tune up tips, car clubs and cars owned by women, stories/photo essays on local custom car clubs, shows, and exhibition events, how to’s and car care tips on purchasing/installing car audio system, shopping for parts, installing parts and changing your engine oil and more. Distributed each quarter to gasoline refilling stations, audio outlets, tinting outlets, local auto parts dealers and others. Log on to www.guampdn.com to see the latest issue.
EXPLORE GUAM Explore Guam aims to highlight the best of Guam for military service members and their dependents. The glossy magazine is filled with features about things to do and places to go on Guam and helpful information for newcomers to the island. Issues are inserted in the Joint Region Edge newspapers, which are distributed to Navy service members and their families.
ISLAND HOMES Island Homes is a monthly glossy magazine that features home and living topics for renters, home sellers and buyers, designers, gardeners - anyone with an interest in keeping a beautiful home and garden. Issues include articles on the latest trends in interior and exterior design, profiles of Guam's homes, tips for buying, selling, or renting in today's real estate market, step-by-step repair projects, lawn/garden care, green tips and more. Inserted monthly into the Pacific Daily News home delivery subscribers and other outlets. Log on to www.guampdn.com to see the latest issue.
SPECIAL PUBLICATIONS MAILA HALOM Maila Halom (Welcome Friend) - a guide to living on Guam, an annual magazine with complete information on getting settled and finding your way around the island. From hooking up utilities, finding a job to choosing the right daycare or school, Maila Halom offers detailed information to help readers make Guam home. Inserts in the Pacific Daily News and Navy Family Service Center’s inbound packages, and distributed annually at the Congressman’s Office, Guam Visitors Bureau and more. Log on to www.guampdn.com to see the latest issue.
OH, BABY Parenting isn’t easy, so the Pacific Daily News offers Oh Baby! - a quarterly magazine that offers a complete guide for Guam parents. Parents can find useful tips, real-life wisdom and engaging features with answers from trusted sources, including doctors, parents and childdevelopment experts. Distributed each quarter to clinics, day care centers, GMH maternity ward, and Public Health. Log on to www.guampdn.com to see the latest issue.
VIBE EXTREME Teens are a diverse audience, demanding fresh, new and entertaining content. VIBE Extreme is a quarterly teen bright white newsprint publication written by teens for teens that covers just that. A variety of topics ranging from fashion tips to headline news. All of the content is suggested by our teen reporters and feedback from our youth readership, keeping VIBE Extreme fresh and relevant. (VIBE Extreme is an extension of the weekly VIBE page, which appears in the Pacific Daily News on Mondays). Inserted into the Pacific Daily News Home Delivery/Subscribers and 5,000 copies are distributed each quarter to high schools. Log on to www.guampdn.com to see the latest issue.
TRADES ACADEMY Trades Academy features personal success stories of current and former students, future opportunities after completing the Guam Trades Academy program, financial aid programs, current job listings, and other stores related to the recruitment into this special publication. Inserted into the Pacific Daily News every month - full distribution plus 3,000 copies to the Guam Contractors Assocation. Log on to www.guampdn.com to see the latest issue. For a rate card on any of these specialty publications, see your account executive or call 479-0212
SPECIAL PUBLICATIONS NORTHERN, CENTRAL & SOUTHERN WEEKLY Our weekly publication highlights all the happenings within your area, featuring outstanding residents, businesses, events, programs, sports stories, upcoming calendar of events that take place within your community. Depending on where you live, you will find your weekly publication inserted in your paper every Wednesday. Log on to www.guampdn.com to see the latest issue.
BAYANIHAN A 5x12 bright white weekly newsprint insert - focused on local relevant stories, Philipping news and features geared for the local market such as success stories, Filipinos who have succeeded on Guam and how, entertainment, immigration news, syndicated news from the Philippines and many more. Inserted in Sunday’s paper - full distribution. Log on to www.guampdn.com to see the latest issue.
PACIFIC BUSINESS PARTNERS The University of Guam Pacific Islands Small Business Development Center Network in cooperation with the U.S. Small Business Administration publishes each quarter the Pacific Business Partners newsprint supplement where businesses large and small receive valuable information to help their business succeed. Distributed each quarter full circulation on and off island, and to the clients of UOG SBDC, PISBDCN offices in Yap, Chuuk, Kosrae, Belau, and Republic of the Marshall Islands, the Guam Chamber of Commerce, and various government agencies. Log on to www.guampdn.com to see the latest issue.
ASSIGNMENT GUAM The annual “Assignment Guam” exclusive guide is the most valuable tool new military residents need to settle in. Information and photos listed are to acquaint our newest military personnel to adventures on this Island Paradise and to familiarize themselves with life on Guam, from information about their missions or their respective commands, installations and units to services in education, housing, recreation, units and more. Assignment Guam provides Navy and Air Force personnel with detailed information to help them make Guam home. 10,000 copies are distributed to Andersen Air Force Base and U.S. Navy which is to be included in the welcoming packets for incoming military personnel. Log on to www.guampdn.com to see the latest issue.
A SPECIAL NEWSPAPER JUST FOR YOU
EXPO GRAND OPENING RE-OPENING ANNIVERSARY YOUR HONORARY WEEK CULTURAL CELEBRATIONS SPECIAL EVENTS A special supplement created just for you and inserted in the Pacific Daily News, reaching 78% of the adults on Guam. Where else can you get this much coverage?
tising, a special supplement begins with 8 pages and increases in increments of four pages. You will receive FREE with a special supplement purchase* Centerspread & Back Page • Front cover • Process color on the front cover, centerspread, back page • Five interviews • Layout & Design • 1-2 photos per interview • Inserted in the Pacific Daily News for an additional charge.
You will receive advertorials and congratulatory advertisements from your supporters. Based on 50% advertorial and 50% adver-
ATTRACTIVE E COST EFFECTIVE E PULL OUT OF THE PDN E FREE PRODUCTION E ADVERTORIALS E PDN SALES STAFF E YOUR SECTION, YOUR STORIES
TIMELINE & AD PRODUCTION GUIDELINES PUBLICATION DAY
SPACE RESERVATION DEADLINE
CAMERA-READY DEADLINE
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Thursday, 12 noon Friday, 12 noon Monday, 12 noon Tuesday ,12 noon Wednesday, 12 noon Thursday, 12 noon Thursday, 12 noon
Friday, 2 p.m. Monday, 2 p.m. Tuesday, 2 p.m. Wednesday, 2 p.m. Thursday, 2 p.m. Friday, 2 p.m. Friday, 2 p.m.
Saipan Regional (CNMI): 24 hours prior to regular deadlines listed above. *All LATE camera-ready ads will be subject to a late fee of $35 per hour. PDN also reserves the right to fill the space of a LATE camera-ready ad at customer’s expense. REVISION OF ADS: Copy changes to a scheduled advertisement must be submitted by 12 noon 1 day prior to publication. CANCELLATION OF ADS: Cancellation of ad space must be done at the same time of space reservation deadline. The space will be charged to the advertiser after this time. LATE FEES: Cancellation of ad space must be done at space reservation deadline. All LATE camera-ready ads will be subject to a late fee of $35 per hour. PDN also reserves the right to fill the space of a LATE camera-ready ad at customer’s expenses. COLOR REQUIREMENTS: The ANPA four digit color code(s) must accompany all reservations for color. Position and day of publication subject to color availability. Camera-ready ads must have registration marks. Process color ads which are camera-ready must have a color key. 85 line screen will be accepted for camera-ready half tones. Please consult your Account Executive for more information. ELECTRONIC AD TRANSFER ADS VIA E-MAIL: All ads sent via e-mail must be sent in .sit (stuffit) format as an attachment to an e-mail. Make arrangements ahead of time. Compressed files must be self-extracting. Send ads to
[email protected] and inform your Account Executive or us out download feature. Call for details. ADS ON DISK: All disks turned in by deadline will be checked for compatibility with Macintosh system within 24 hours of receipt. All disks found to have errors will be returned to the account’s AE, and the AE will contact the customer and return the disk to the agency or client. We accept ads on 3-1/4” disks, CDs, DVDs and Flash Drive only. All disks are scanned for viruses before downloading into our system. All disks with viruses will be returned. One ad per disk. All disks must be labeled with file name and name of agency or client. Documents originating on PC’s or WindowsOS must be submitted one day in advance of regular deadline. Ads built and submitted on disk will not be altered in any way. If there is a system error, it is the agency’s responsibility to provide proper format. PROGRAMS/APPLICATIONS: We are equipped to read files in: QuarkXPress (include all images, fonts, convert colors to CMYK). Illustrator, Freehand (must be saved as EPS files, outline fonts, include images, convert colors to CMYK). Photoshop (save as EPS files, flatten layers, do not include halftone screens or
transfer functions, convert colors to CMYK). Calibrate Photoshop preferences to SWOP newsprint with a 30% dot gain (FILE>COLORS SETTINGS>PRINTING INKS SETUP). Graphics should be in EPS or TIFF format. If in color, it should be in CMYK color only. CONVERT ALL RGB COLORS TO CMYK. Photos should be 180 - 200 dpi, and sized within 10% of the size used in the ad. B&W photos can be TIFF format. Color photos should be EPS format. If photos need to be separated, please submit one day in advance of regular deadline. Fonts: Screen and printer fonts must be included in your file. (PDN font listing available upon request). Proofs: Please include a composite of your ad and a color print of ad for color matching purposes. PDN will not be responsible for font incompatibility problems. Questions? Call 479-0607/0609, or Fax 472-8847 • E-mail questions to
[email protected] and a copy to your Account Executive • To Email ads send to
[email protected]. CLIENT SERVICES: Client Services is a department created to improve customer service. Client Services is the link between advertisers and the PDN’s production staff. In most cases, Client Services will handle your ad proofs and coordinate ad revisions with the Production Department. Client Services can be contacted at 479-0202/0206/0236/0215. The fax number is 472-8847.
PUT OUR RESOURCES TO WORK FOR YOU When you advertise with the Pacific Daily News, we back you with our resources. It’s like having your own artist or market researcher on staff, owning the latest technology, computer programs and volumes of art, and using a free courier service. These are just some of the services offered to you at a very low rate, or totally FREE! FULL MULTI-MEDIA CAMPAIGN: Get a well-developed ad campaign reaching across media boundaries. Our creative department can help you with concept, copywriting, design storylines and media recommendations. FREE MARKET RESEARCH & DEVELOPMENT Our marketing department uses the latest data, methods and technologies to measure shopping patterns, consumer buying habits, your competition, media analysis and more. This is powerful information available to you. COMPLETE CREATIVE ART, LAYOUT & DESIGN SPECIALISTS: You have access to creative artists and compositors who provide the following services: Conceptual proposals FREE Multi-volume art library FREE Ad Layout FREE Typesetting FREE Your logo/art scanned FREE Photo library FREE Copy-writing FREE Customized illustrations/logos $35.00/hr. PICK UP & DELIVERY SERVICE: Service available Monday - Friday 8 a.m. to 5 p.m. for new ads, proofs and tearsheets. CAMERA-READY ARTWORK: Ads that are scheduled in our newspaper as complete mechanicals and brought in on the camera-ready deadline must meet certain criteria or will be billed additional charges. OTHER SERVICES AVAILABLE: CAMERA, ART & PHOTO CHARGES • If client requires on-location photography by a PDN representative, it will be billed at $35 per hour. • To change a camera-ready ad, we must have written authorization, signed by the customer (or agency representative). By authorizing the work, the customer accepts an additional charge of $35 for any part of the first hour needed to make the specified changes. Additional time will be billed at $35 per hour. • If for any reason we have to send a representative to your location, other than your Account Executive or runner, there will be a $35/hr. charge, starting from the time they leave our building until the time they return. • Black & White/Color Photos will be limited to 1 photo per column inch. • Any time we take and/or receive photos and we process them ( i.e. scan, adjust crop, etc.) and these photos are not used there will be a charge of $5 each for black and white photos and $10 each for color photos.
ONLINE RATES DID YOU KNOW? Visitors to our website viewed 30 million pages in 2008 and spent an average of 16.5 minutes per visit reading our news and advertisements. PAGE VIEWS - A page view is defined as every time a page on a Web site is loaded by someone visiting the site. VISITS - The visits report shows the number of visits (i.e. sessions) to a site for the selected time period. A visit is defined as a sequence of consecutive page views without a 30 minute break. A visit always contains one or more page views. A unique visitor always performs at least one, but possibly more, visits.
SUBMITTING ADS
Float over: 300 x 250 pixels no larger than 400x500 pixels Leader Board: 728 x 90 pixels Tile Ad: 120 x 90 pixels Skyscraper 160 x 600 pixels Weather Widget: 88 x 31 pixels Spot Light Sponsor: 88 x 31 pixels Poster Board: 300 x 250 pixels
RETURN VISITS - The Return Visits Report displays the number of visits a site received from visitors that have previously been to a site. A visitor will not be counted in the Return Report only if that visitor has never been to the site. The difference between return visits and total visits for a selected time period will be the number of new visitors.
Resolution 72 dpi Max File Size: 1MB File Format: .gif, .jpg, .psd, .tiff, .swf, .fla Email files to:
[email protected] [email protected]
MONTHLY UNIQUE VISITORS - Monthly Unique Visitors are defined as a visitor’s first visit site that month. While one person may visit and view the home page three times, a contact page twice, and several other pages once each, the Unique Visitors reports records that person as one “unique visitor” for that month.
Include in the email Company Name: (if ad agency Client) Phone Number: Campaign ID: (description) PDN Account Executive: Run Dates: Section/s to run in: Webpage or Website to link to:
BANNER IMPRESSIONS - The complete loading of a banner on a web page.
Online * 2010 rates are based on CPM rates *CPM - Cost per thousand impressions.
PREMIUM SECTION (Home, Local News, Funeral and Photo Gallery)
CPM Leader Board Weather Widget Posterbaord Float Over (appears once per unique visit per day) Spot Light Sponsor Mouse-over tile
$12.00 $7.25 $12.60 $17.25 $8.25 $8.25
*minimum of 75,000 impressions and at least 30 days
Video CPM Pre Roll Video Retail Video
*minimum of 100,000 impressions
$11.00 $12.00
NEWS/SPECIALITY SECTION CPM RATE
Lifestyle, Technology & Sports • Opinion & National News • Classifieds & Community • Pacific Navigator & Pacific Edge • Funeral Announcements • Vibe Online • Guam PIKA Online • Guam Coupons • Wedding Guide • Guam Homefinder
News Section without Print
CPM
Leader Board Posterboard Skyscraper Spot Light Sponsor Mouse-over tile
$7.75 $8.50 $7.75 $6.75 $8.50
*minimum of 35,000 impressions and at least 30 days
News Section Bundle with Print
CPM
Leader Board Posterboard Skyscraper Spot Light Sponsor Mouse-over tile
$7.00 $8.00 $7.00 $6.00 $7.75
*minimum of 35,000 impressions and at least 30 days
ONLINE RATES SECTION PACKAGES
CPM
Special Sections - Weekly Package Special Sections - Weekly Magazine Products Package Magazine Products
$12.00 $10.00 $25.00 $16.00
PACKAGE RATES Bargain Banners (52 weeks) Bargian Banners (26 weeks) Starter Package
$9.00 $10.00 $7.00
*Based on 75,000 CPM for 30 days
Guam Directories
*rates based on weekly rates
Silver - 13 weeks Silver - 26 weeks Silver - 52 weeks Gold - 13 weeks Gold - 26 weeks Gold - 52 weeks
$9.00 $7.25 $6.00 $16.00 $11.00 $8.00
BANNER AD OPPORTUNITIES Leader Board/Skyscraper Rates *with out Print Open non advertiser 13 weeks non advertiser 26 weeks non advertiser 52 weeks non advertiser
GUAM HOMEFINDER *Agent Packages 26 weeks non advertiser 52 weeks non advertiser
without Print $115.50 $90.00
Print $55.00 $45.00
**Rates are based on cpm rates, minimum of 75,000 impressions per month
CPM $7.35 $6.30 $5.75 $5.25
*with Print Open non advertiser 13 weeks non advertiser 26 weeks non advertiser 52 weeks non advertiser
$6.30 $5.25 $4.75 $4.20
Rate Calculator Sponsorship *with out Print Open non advertiser 13 weeks non advertiser 26 weeks non advertiser 52 weeks non advertiser
$6.30 $5.25 $5.00 $4.75
*with Print Open non advertiser 13 weeks non advertiser 26 weeks non advertiser 52 weeks non advertiser
$5.25 $4.75 $4.25 $3.70
*Rates are based on CPM rates with a minimum of 75,000 impressions for at least 30 days
RETAIL/CLASSIFIED POLICIES Payments of Ads — All placement of advertising requires cash with copy or approved credit. Credit applications are available through the advertising department or guampdn webiste. Advertiser shall pay for the advertising purchased under its ad contract according to the terms indicated on the Newspaper’s invoices, and, in the event that it fails to timely pay as provided for in the invoices, the Newspaper may reject advertising copy and/or immediately cancel Advertiser’s contract, and Advertiser agrees to indemnify the Newspaper for all expenses incurred in connection with the collection of amounts payable, including court costs and attorney’s fees. If Advertiser’s contract is canceled due to advertiser’s failure to make timely payment, the Newspaper may rebill the Advertiser for the outstanding balance due at the open or earned contract rate, whichever is applicable.
Acceptance — All advertising published in the Newspaper is subject to the applicable rate card, copies of which are available from the Newspaper's Advertising Department. All ads are subject to the approval before publication. Newspaper reserves the right to edit, refuse, reject or cancel any ad at any time.
Rate Schedule Changes — The Newspaper may revise its advertising rate schedule, and should advertising rate schedule changes occur, you will be given a 30-day notice. You may, without penalty, cancel by written notification, your advertising contract with the Newspaper at any time prior to the time the new rates become effective.
Upside down, mirror image or vertical advertising copy less than 72 points is not acceptable for publication.
Standards — The Newspaper may, in its sole discretion, edit, classify or reject, at any time, any advertising copy and/or photos.
Advertising Copy — The subject matter, size wording, illustration and typography of all advertisements are subject to the approval of the Newspaper. All advertisements less than a full page must have a full border. Full Page ads must have a minimum of top & bottom orders.
Advertising which stimulates editorial contact not accepted unless clearly marked as advertising. Font styles and design must be cleared by the Newspaper's Advertising Director prior to publication. Alcohol and tobacco advertising accepted.
Retail Rates — Retail advertising rates are available for the advertising of a single store, individual or service established or a group under single ownership operating under a single name from one or more local addresses and selling merchandise or services at wholesale or directly to consumers at retail or a centralized group of individual stores or services, operating at a single location as a shopping center, engaged in joint advertising of merchandise and services sold at that shopping center. No commissions are allowed to advertising agencies for advertising billed at retail rates. Retail rates do not apply to any advertising for which the publisher will establish other rates, such as General (National) or classified. Classification of such advertising will be determined by the Newspaper. Indemnification — Advertiser agrees to indemnify, defend and hold harmless the Newspaper from all claims (whether valid or invalid), suits, judgements, proceedings, losses, damages, costs and expenses, of any nature whatsover (including reasonable attorneys' fees) for which the Newspaper or any of its affiliates may become liable by reason of Newspaper's publication of Advertiser's advertising. Joint and Several Liability — If the Advertiser utilizes an agency (“Agency”) recognized and billed by the Newspaper, Advertiser and the Agency shall be jointly and severally liable for payment and for compliance with all the terms and conditions of the Advertiser's contract, including payment for all advertising. Copyright — All advertising copy which represents the creative effort of the Newspaper and/or the utilization of creativity, illustration, labor, composition or material furnished by it, is and remains the property of the Newspaper, including all rights of copyright there in. Advertiser understands and agrees that it cannot authorize photographic or other reproduction, in whole or in part, of any such advertising copy for use in any other medium without the Newspaper’s prior written consent. Government Ads — All government advertising must be accompanied by a valid original purchase order covering the charges for insertion dates requested, or a purchase order which commits funds in advance of publication. Extended Credit — Where credit is extended, terms are 30 days. Reductions in inch rate due to volume are no longer applicable if payment is not made on or before the 25th day of the period immediately following that in which the advertisement ran, and if all previous charges are paid. Contracts — Each party’s obligations under the advertising agreement are conditional on strikes, fires, acts of God or the public enemy, war or any cause not subject to the control of such party. Short Rating — If after any termination of this Agreement, the Advertiser shall have used more or fewer space than the contracted advertising space agreed to in the ad contract, to the extent that a different rate would be applicable according to the Newspaper’s current rate schedule, Advertiser’s rate for all space used during the term shall be reduced or increased to the appropriate rate indicated on said rate schedule, and the Advertiser shall pay, or receive a credit for the difference. Specifically in the case of a short rate, Advertiser will pay the rate that was earned. In the case of a rebate, there will be a ceiling of 2 contract levels. No Sequential Liability — The Advertiser’s contract renders void any statements concerning liability which appears on correspondence from Advertiser or its Agency, and is irrevocable without the written consent of the Newspaper’s Credit Department. It is further agreed that the Newspaper does not accept advertising orders or space reservations claiming sequential liability. Taxes — If any federal, state or local taxes are imposed on the printing of advertising material or on the sale of advertising space, such taxes shall be assumed and paid by Advertiser. Correction to Advertising Order — When orders are forwarded by Advertiser or its Agency which contain incorrect rates or conditions, the advertising call for will be inserted and charged at the correct rate in force governing such advertising as provided for in the Newspaper’s rate schedule and in accordance with the conditions contained in Advertiser’s contract.
Personal ads are subject to the approval of the Newspaper. Newspaper reserves the right to edit all copy. Ad should be done in good taste. Publisher has the right to refuse any ad. The Newspaper and The Sunday News deal directly and individually with its local advertisers and does not accept local brokered advertising. Each ad must be at least one inch deep for every column width. All advertisements greater than 11 inches will be billed at the maximum depth of 14 inches. 85 line screen will be accepted for camera-ready half tones. All centerspreads reserved will be billed as an 11 col. inch x 14 inches. Cancellations — Cancellation of ad space must be done at the time of space reservation deadline. The space will be charged to the advertiser if cancelled after this time. Cancellations will not be accepted after the applicable closing time. Advertiser shall be responsible for any production or creative services provided by the Newspaper regardless of the cancellation of Advertiser's advertising. Responsibility of Errors — The Newspaper will not be responsible for errors after the first day of publication on any advertisement. Errors noticed on the first day should be called to the attention of the advertising department on the first working day after publication. Request for credit for errors must be made within 30 days of the ad publication. Typographical Errors, Incorrect Insertions or Omissions — The Advertiser’s contract cannot be invalidated, and the Newspaper will not be liable, for (a) the incorrect publication (including, without limitation typographical errors), or insertions or omissions in advertising published by the Newspaper, or (b) any resulting losses. Proof Policy — The purpose of a proof is to check for errors in price, phone number, sizes, address, etc. Changes from original copy and resetting for any other reasons will be charged to the advertiser. Changes to copy on proofs except correction and “price” charged by the hour. Includes substituting of item price listing. Additional Proofs — Customers will be provided up to two proofs. The first will be for correction and the second for minor items either missed in the first proof or not corrected by the artist. Once the second proof is received, the artist will correct the ad, the ad will be sent to our camera, and a copy will be faxed to the customer. If customers would like additional proofs (i.e. 3rd, 4th), they need to add 24 hours to the deadline for each proof requested. If ads or proofs are not submitted on deadline, the customers may not be provided their first and /or second proofs. If deadlines are missed because of production delays, we will spend additional overtime hours to provide proofs to customers after business hours. Holiday Deadlines — A holiday deadline notification will publish 2 weeks prior to publication date indicating advance deadline schedule. Assignment — Advertising contracts may not be assigned or transferred by Advertiser or its Agency if any. Positioning of Advertisements — Newspaper shall have full latitude with respect to positioning all advertisements; provided, however, that Newspaper will use its reasonable efforts to accommodate the Advertiser's positioning requests. Credit Check — The effectiveness of advertising contracts is subject to a satisfactory credit check on Advertiser and/or Agency. Any finance charge relative to the issuance of said credit information to the Pacific Daily News will be applied to said account. Agency Commissions — Agency commissions, if any, shall apply to all space charges and adjustments under the Advertiser's contract. Photo Releases — Photographs of individuals to be used in advertising must be accompanied by a signed release from the individual permitting the use of the photograph(s). Release forms are available from your account executive.
ONLINE POLICIES PAYMENT. Payment by Advertiser is due within twenty-five (25) days after receipt of an invoice by Advertiser. In the event any amount is not paid by Advertiser when due, such amount shall bear interest at the rate of 1 and 1/2% per month or the maximum amount permitted by law (whichever is lower), computed from the original due date until paid. INVOICES. Invoices shall contain: (a) the dates and times upon which Advertiser’s advertising material was displayed and could be accessed on Company’s web site(s), (b) where applicable, the number of impressions, and/or click-throughs reported during such dates, and (c) the charge to Advertiser. The invoice shall serve as Company’s certificate of performance. ADVERTISING AGENCIES. If Advertiser is using an advertising agency for the purposes of this Agreement, Advertiser and such agency (the “Agent”) shall be jointly and severally liable hereunder, and Company may pursue any applicable remedies in the event of default of this Agreement against Agent or Advertiser or both without any requirement of first seeking a remedy from one or the other. The person or entity signing this contract on behalf of Advertiser warrants that such person or entity is duly authorized and has the full power to bind Advertiser to this contract, and agrees to indemnify and hold Company and its subsidiaries and affiliated companies, and all of their respective employees, officers, directors, agents, successors and assigns, harmless from any and all claims, losses, damages or costs (including reasonable attorneys’ fees) arising out of a breach of the foregoing warranty. Advertiser shall be solely responsible for any commission or other payment due to Agent. EXPENSES. All expenses connected with the delivery of advertising material or other web content to Company and the return of such materials from Company (if return is directed in writing by Advertiser) shall be paid by Advertiser. Company may dispose of any advertising materials delivered to it unless acceptable prepaid return arrangements have previously been made. OWNERSHIP. All advertising material or other content which represents the creative effort of Company and/or the utilization of creativity, illustrations, labor, composition or material furnished by it, is and remains the property of Company, including all rights of copyright therein. Advertiser understands and agrees that it cannot authorize electronic, photographic or other reproduction, in whole or in part, of any such material for use in any other medium without Company’s prior written consent. INFORMATION RELATING TO USERS. Any information collected by Company or its site vendors relating to users or subscribers to the Company’s site (including without limitation any personally identifiable transactional data (i.e., “clickstream” data) or demographic information relating to users of the site) shall be the property of Company and Advertiser shall not obtain any rights in such information by virtue of this Agreement. TECHNICAL QUALITY. Company shall not be responsible for any material that is not properly displayed or that cannot be accessed or viewed by any user because the material was not received by Company in the proper form, in a timely manner, or in an acceptable technical quality for display on the site(s), or is not compatible with any software or hardware used by Company or its site vendors. DEFAULT BY ADVERTISER. Company may terminate this Agreement at any time upon notice to Advertiser in the event of default by Advertiser in the payment of any invoice or any other breach of the terms of this contract. Upon such termination, all charges for services completed hereunder shall become immediately due and payable, including interest on any sums not paid when due, as provided in paragraph 1 of these Terms and Conditions. Notwithstanding anything in this Agreement to the contrary, any termination or cancellation of this Agreement shall not release Advertiser from its obligation to make payment for all Advertisements that have been displayed on the Company’s site(s) or for other charges as provided herein incurred prior to the date such termination or cancellation becomes effective. FAILURE TO DISPLAY ADVERTISING MATERIAL. If, due to public emergency or necessity, force majeure, restrictions imposed by law, acts of God, labor disputes or for any other similar or dissimilar cause, including mechanical or electronic failure or breakdowns, there is an interruption or omission of the display of any Advertisement(s) or other web page material contracted to be displayed hereunder, Company may suggest a substitute time period for the display of the interrupted or omitted Advertisement or material. Alternatively, in cases where Advertiser is paying on a fixed fee basis or has paid in advance, and if no such substitute time period is acceptable to Advertiser in Advertiser’s good faith business judgment, Company shall provide a “make good” reduction in the amount of fees due to Company (or credit of fees already paid) equal to the proportionate amount of money assigned to the interrupted or omitted display of Advertisement(s) or other material. Such substitution in time period or reduction in fees shall be Advertiser’s sole remedy for any failure to display advertising material and Company shall have no further liability. REMOVAL OR CHANGE OF CONTENT ON THE SITE(s). Company may, in its sole discretion, remove any of Company’s site(s) or portions thereof, or change the content or the nature, subject matter, design, structure or feel of any of the content areas on such site(s) covered by this contract with or without cause, in Company’s sole discretion. If any such removal or changes can be reasonably expected to alter the value of the Advertisement(s) on such site(s), Company will promptly notify Advertiser, in advance if practicable. If Advertiser and Company cannot agree upon a satisfactory substitute time period and position to display any Advertisement affected due to such removal or change, Advertiser may cancel this Agreement with respect to such Advertisement(s) and shall not have to pay (or shall receive a refund) for the canceled display. Such cancellation shall be Advertiser’s sole remedy and Company shall have no further liability whatsoever. Company may also change the URL for any site upon reasonable notice to Advertiser. CHANGE IN LAW. In the event of a material change in law, government policy or regulation that effectively prevents a party from lawfully performing any of its obligations under this Agreement, the parties shall negotiate in good faith to reform or amend this Agreement so that performance may be made possible. If the parties are unable to reform or amend the Agreement in a mutually acceptable manner within 30 days of the date of such change, then this Agreement shall terminate automatically, without any penalty or further liability to either party. RATES. Company reserves the right to increase its rates under this Agreement from time to time upon at least 30 days prior written notice to Advertiser. If Advertiser objects to such rate increases, it shall have the option to discontinue display of Advertiser’s material on the site(s) by giving written notice to Company prior to the date that such rate increase is to become effective. Advertiser’s right to discontinue the display of its Advertisement(s) or other material shall be its sole remedy in the event of such
rate increase. If Advertiser does not discontinue display of its Advertisements, then Advertiser shall be subject to the increased rate. RESERVATION OF RIGHTS. Company may, in its sole discretion, edit, classify, or reject at any time any advertising or other material submitted by advertiser or Agent. REPRESENTATIONS AND WARRANTIES. Advertiser represents and warrants that all advertising or other material it supplies to Company (a) is original and shall comply with all applicable laws, rules, and regulations, and (b) does not contain libelous or slanderous material, or violate the personal or proprietary rights of any person or other entity (including without limitation rights of copyright, trademark, privacy or publicity). INDEMNITY. Advertiser hereby agrees to indemnify and hold Company, its site vendors, Gannett Co., Inc., and its subsidiaries and affiliated companies, and all of their respective employees, officers, directors, agents, successors and assigns (each an “Indemnified Party”), harmless against all claims, losses, damages, and costs (including reasonable attorneys’ fees), resulting from (a) the display of any Advertisement or other material (including without limitation claims that the Advertisement or material contains libelous or slanderous material, or violates applicable law or the personal or proprietary rights of any person or other entity, or claims based on Advertiser’s negligence or strict liability for a defective product), or (b) the breach of any representation or warranty made by Advertiser in this Agreement. Advertiser shall defend at its own expense any litigation instituted by any person or entity against an Indemnified Party resulting from a claim covered by the preceding sentence. An Indemnified Party shall have the right, at its option, to defend such litigation jointly with Advertiser. The provisions of this paragraph 15 shall survive any termination or expiration of this Agreement. MUSIC PERFORMANCE RIGHTS. If any Advertisement or material provided by Advertiser contains music not covered by a blanket license held by Company, Advertiser shall obtain and furnish to Company suitable written permission for the use of such music. Company shall have the right, but not the obligation, to omit music which does not comply with this requirement. Advertiser’s failure to provide the written permission required herein shall in no way alter, lessen, or diminish Advertiser’s obligation to indemnify Company hereunder. DISCLAIMER; LIMITATION OF LIABILITY. COMPANY MAKES NO WARRANTIES EXPRESS OR IMPLIED, AND COMPANY SHALL HAVE NO LIABILITY OR RESPONSIBILITY TO ADVERTISER OR ANY OTHER PERSON WITH RESPECT TO ANY LIABILITY, LOSS OR DAMAGES, INCLUDING, WITHOUT LIMITATION LOSS OF PROFITS OR SPECIAL OR CONSEQUENTIAL DAMAGES, CAUSED BY OR ARISING OUT OF, EITHER DIRECTLY OR INDIRECTLY, ANY BREACH BY COMPANY OF ANY OF THE TERMS OF THIS AGREEMENT, OR IN ANY MANNER ARISING OUT OF OR IN CONNECTION WITH ANY ADVERTISEMENT OR OTHER MATERIAL DISPLAYED ON COMPANY’S OR ADVERTISER’S SITE(S), THE MANNER IN WHICH ANY MATERIAL IS DISPLAYED ON COMPANY’S OR ADVERTISER’S SITE(S), OR THE FAILURE TO DISPLAY ANY ADVERTISEMENT OR OTHER MATERIAL ON COMPANY’S OR ADVERTISER’S SITE(S). SPECIFICALLY, AND WITHOUT IN ANY WAY LIMITING THE FOREGOING, COMPANY DOES NOT REPRESENT OR WARRANT THAT ANY ADVERTISEMENT(S) OR OTHER MATERIAL WILL BE DISPLAYED ON COMPANY’S OR ADVERTISER’S SITE WITHOUT INTERRUPTION OR ERROR. IN NO EVENT SHALL COMPANY’S LIABILITY FOR ANY REASON OR UNDER ANY THEORY EXCEED THE AMOUNT PAID TO IT BY ADVERTISER UNDER THIS AGREEMENT. LEVEL OF AUDIENCE. Unless otherwise specified in this Agreement, Company does not guarantee any minimum level of audience, or minimum number of impressions or click-throughs with respect to the Advertisement(s) or other material provided by Advertiser. TAXES. In the event that any federal, state or local taxes are imposed on the display of Advertiser’s Advertisements or other material on the site(s), such taxes shall be assumed and paid by Advertiser. EXTENSION. Upon mutual agreement of the parties evidenced by a written document signed by both parties, this Agreement may be extended to cover additional Advertisements, material or time periods upon the same terms and conditions. CORRECTIONS OR MODIFICATIONS. Unless Advertiser is provided by Company with passwordprotected access to its site, Advertiser agrees that all desired corrections and modifications to the Advertisement(s) or other material shall be submitted to Company for inclusion on the site and that Advertiser will not perform HTML code modifications itself, either directly or through the use of any HTML editing software program, nor will Advertiser permit any other individual to make such modifications. THIRD PARTY BENEFICIARIES. Advertiser acknowledges and agrees that the disclaimers and limitations of liability made by Company, and the representations and warranties made by Advertiser in this Agreement, including without limitation the provisions of Sections 7, 9, 14, 15, and 17, shall apply to Company’s vendors as intended third party beneficiaries of this Agreement. MISCELLANEOUS. (a) This Agreement may not be assigned or transferred by Advertiser without obtaining the prior written consent of Company. Company is not required to display any Advertisement or other material for the benefit of any person or entity other than Advertiser. (b) Failure of Company to enforce any provision of this Agreement shall not be construed as a general relinquishment or waiver as to that provision or any other provision hereof. (c) This Agreement contains the entire understanding between the parties relating to the subject matter herein contained, and no change or modification of any of its terms and provisions shall be effective unless made in writing and signed by both parties. Any language contained in any letter, purchase order or other form relating to the subject matter for this Agreement shall be of no force or effect. In the event of any conflict between the terms of this Agreement (including these Additional Terms and Conditions) and the terms of any Exhibit attached to it, the Exhibit shall be controlling. (d) This Agreement is to be interpreted and enforced in accordance with the laws of New York applicable to Agreements executed and to be fully performed therein (without reference to conflict of law rules). (e) The terms of this Agreement may be subject to a satisfactory credit check on Advertiser and/or Agent. Company may request advance payment for any Advertisement(s) or other material provided by Advertiser or Agent if periodic credit checks are not satisfactory.
Period 1 - Dec. 28, 2009 - Jan. 31, 2010 1/1 - New Year’s Day 1/19 - Martin Luther King Jr.’s Day
JANUARY 2010 MONDAY
TUESDAY
WEDNESDAY
THURSDAY
FRIDAY
SATURDAY
SUNDAY
28
29
30
31
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
Period 2 - Feb. 1, 2010 - Feb. 28, 2010 2/14 - Valentine’s Day; 2/15 - Presidents Day; 2/17 - Ash Wednesday
FEBRUARY 2010 MONDAY
TUESDAY
WEDNESDAY
THURSDAY
FRIDAY
SATURDAY
SUNDAY
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
Period 3 - Mar. 1, 2010 - Mar. 28, 2010 3/17 - St. Patrick’s Day 3/28 - Palm Sunday
MONDAY
TUESDAY
MARCH 2010 WEDNESDAY
THURSDAY
FRIDAY
SATURDAY
SUNDAY
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
Period 4 - Mar. 29, 2010 - Apr. 2, 2010 4/02 - Good Friday 4/04 - Easter Sunday
MONDAY
TUESDAY
APRIL 2010 WEDNESDAY
THURSDAY
FRIDAY
SATURDAY
SUNDAY
29
30
31
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
1
2
Period 5 - May 3, 2010 - May 30, 2010 5/09 - Mother’s Day
MAY 2010 MONDAY
TUESDAY
WEDNESDAY
THURSDAY
FRIDAY
SATURDAY
SUNDAY
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
Period 6 - May 31, 2010 - Jun. 27, 2010 5/31 - Memorial Day 6/20- Father’s Day
JUNE 2010 MONDAY
TUESDAY
WEDNESDAY
THURSDAY
FRIDAY
SATURDAY
SUNDAY
31
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
Period 7 - Jun. 28, 2010 - Aug. 1, 2010 7/04 - Independence Day 7/21 - Guam Liberation Day
MONDAY
TUESDAY
JULY 2010 WEDNESDAY
THURSDAY
FRIDAY
SATURDAY
SUNDAY
28
29
30
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
1
Period 8 - Aug. 2, 2010 - Aug. 29, 2010
MONDAY
TUESDAY
AUGUST 2010 WEDNESDAY
THURSDAY
FRIDAY
SATURDAY
SUNDAY
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
Period 9 - Aug. 30, 2010 - Sept. 26, 2010 9/06 - Labor Day
SEPTEMBER 2010 MONDAY
TUESDAY
WEDNESDAY
THURSDAY
FRIDAY
SATURDAY
SUNDAY
30
31
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
Period 10 - Sept. 27, 2010 - Oct. 31, 2010 10/11 - Columbus Day 10/31 - Halloween
OCTOBER 2010 MONDAY
TUESDAY
WEDNESDAY
THURSDAY
FRIDAY
SATURDAY
SUNDAY
27
28
29
30
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
Period 11 - Nov. 1, 2010 - Nov. 28, 2010 11/11 - Veteran’s Day 11/25 - Thanksgiving
MONDAY
TUESDAY
NOVEMBER 2010 WEDNESDAY
THURSDAY
FRIDAY
SATURDAY
SUNDAY
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
Period 12 - Nov. 29, 2010 - Dec. 26, 2010 12/25 - Christmas
MONDAY
TUESDAY
DECEMBER 2010 WEDNESDAY
THURSDAY
FRIDAY
SATURDAY
SUNDAY
29
30
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
