Custom Email. Subscribers. 100,000. Editorial eNews. Subscribers ... AUTOMATIC AD BUYING. FACILITATES MEDIA BUYING ACROS
MEDIA KIT
2017
Islands.com attracts a wide-reaching – yet targeted – audience of travelers who are actively planning their next trip. Featuring industryleading engagement, data-driven scalability and first-rate viewability, Islands.com is the ideal platform to promote your travel message.
ISLANDS.COM ︱ 2 0 1 7 M E D I A K I T
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A TA RG E T E D A U D I E N C E DEMOGRAPHICS
52
46 54 %
Male
/
%
AVERAGE AGE
Female
/
HOUSEHOLD
OWN A VALID PASSPORT OR IN PROCESS OF RENEWING
71% 63%
COLLEGE EDUCATED
AVERAGE
96% Employed
91%
INCOME
144,500
Full Time
T RAV EL BEHAV IO RS
3.3
AVERAGE NUMBER OF
PERSONAL TRIPS
7
73%
AVERAGE DAYS
ON TRIP/VACATION
TAKEN IN THE LAST
LOCATION
PRICE
TYPICALLY TRAVELS
TIME
WITH THEIR SPOUSE/
MOST IMPORTANT FACTORS FOR
12 MONTHS
SIGNIFICANT OTHER
CHOOSING A DESTINATION
60 % OF ISLANDS AUDIENCE PREFERS TO PURCHASE TRAVEL ARRANGEMENTS INDIVIDUALLY (NOT AS A PACKAGE)
$5,800
AVERAGE AMOUNT SPENT ON LAST ISLAND TRIP/VACATION
72%
79 %
BOOK TRAVEL ARRANGEMENTS DIRECTLY WITH SUPPLIER (HOTEL, AIRLINE, ETC.) VIA WEBSITE, PHONE, EMAIL, ETC.
PREFER A LUXURY OR MODERATELY PRICED HOTEL/RESORT
OF THE ISLANDS AUDIENCE THAT PREFERS TRAVEL PACKAGES,
71%
DO SO BECAUSE THEY BELIEVE IT IS THE LOWEST PRICE
ISLANDS.COM ︱ 2 0 1 7 M E D I A K I T
AVERAGE MONTHS IN ADVANCE THAT TRAVEL IS BOOKED:
5
2016 Islands Audience Survey, Conducted by Bonnier Custom Insights; 2015 IPSOS Affluent Study
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A TA RG E T E D A U D I E N C E IN THE LAST 12 MONTHS
72% 34% 24% 23% 23%
DIGITAL AUDIENCE
HAVE ENTERED A CONTEST OR SWEEPSTAKES
Interactions with Islands.com
ACCESSED AN ADVERTISER’S WEBSITE OR WEBSITE MENTIONED IN AN ARTICLE DISCUSSED/REFERRED AN ARTICLE TO SOMEONE ELSE REQUESTED INFORMATION ABOUT A HOTEL, RESORT, ALL-INCLUSIVE, VILLA RENTAL, TIMESHARE OR CONDO
41%
BOOKED A HOTEL, ALL-INCLUSIVE, CRUISE, ETC.
1,619,000+
31
VISIT ISLANDS.COM AT LEASE ONCE PER WEEK
BOOKINGS
MIN. PER WEEK ON ISLANDS.COM
LOCATIONS TRAVELED IN
PA S T 3 Y E A R S 65 %
60 %
34 %
23 %
20 %
CARIBBEAN
U.S./CANADA
MEXICO
HAWAII
EUROPE
13 %
7%
CENTRAL/ SOUTH PACIFIC SOUTH AMERICA
6% ASIA
PLANNED LOCATIONS IN
NE X T 2 Y E AR S 67 %
49 %
29 %
29 %
25 %
CARIBBEAN
U.S./CANADA
EUROPE
HAWAII
MEXICO
ISLANDS.COM ︱ 2 0 1 7 M E D I A K I T
17 %
14 %
CENTRAL/ SOUTH PACIFIC SOUTH AMERICA
8% ASIA
2016 Islands Audience Survey, Conducted by Bonnier Custom Insights; 2015 IPSOS Affluent Study
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H I GH Q UAL I T Y E N GAGE M E N T & SCAL E 5,358,000 Avg. Monthly Page Views
Islands’ audience is comprised of affluent travelers actively looking and planning their next trip. Using research and database management, we can identify, surface and activate high-value travelers across all of our media channels in order to drive tangible results.
601,000
INDUSTRY-LEADING ENGAGEMENT METRICS
Avg. Monthly Unique Visitors
Average of
4.7
80,000 Custom Email Subscribers
SCALE
716,000 Social Media Audience
CURRENT AVERAGE VIEWABILITY
MINUTES SPENT ON SITE PER VISIT
75%
(EXCEEDS THE INDUSTRY STANDARD OF 70 %)
OVER 6 MILLION MONTHLY PAGE VIEWS
FEATURING OUR MOST POPULAR CONTENT FRANCHISES.
Best Islands to Live On
OPPORTUNITY TO SCALE ACROSS NETWORK WITH BONNIER DATA SERVICES
100,000 Editorial eNews Subscribers
World Wide Guide
EFFI CI EN CY
Q UA LITY + REAC H Efficient CPMs
ISLANDS.COM ︱ 2 0 1 7 M E D I A K I T
Effective Media Buys
=
Optimal Yield Conversion
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AUTOMATIC AD BUYING HARNESSING THE POWER OF A HIGH-VALUE PLATFORM (ISLANDS.COM) AND FIRST-IN-CLASS MARKETING CAPABILITIES, OUR TEAM WILL HELP YOU CONVERT MORE CUSTOMERS. BONNIER DIGITAL OFFERS A PRIVATE MARKETPLACE (PMP) THAT IS BUILT UPON A ROBUST PROGRAMMATIC PLATFORM THAT LEVERAGES BEST-IN-CLASS DATA AND TECHNOLOGY. FACILITATES MEDIA BUYING ACROSS:
DISPLAY
ISLANDS.COM ︱ 2 0 1 7 M E D I A K I T
VIDEO
SOCIAL
NATIVE
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FOR MORE INFORMATION CONTACT KELLY F RE YG A N G , CARIBBEAN/MEXICO, UNITED STATES
[email protected] | 407-571-4743 JEFF M ON D L E , PACIFIC
[email protected] | 760-419-5898 D EB B I E A N D E RSON , HAWAII
[email protected] | 808-739-2200
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