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MEDIA KIT

2017

Islands.com attracts a wide-reaching – yet targeted – audience of travelers who are actively planning their next trip. Featuring industryleading engagement, data-driven scalability and first-rate viewability, Islands.com is the ideal platform to promote your travel message.

ISLANDS.COM ︱ 2 0 1 7 M E D I A K I T

2

A TA RG E T E D A U D I E N C E DEMOGRAPHICS

52

46 54 %

Male

/

%

AVERAGE AGE

Female

/

HOUSEHOLD

OWN A VALID PASSPORT OR IN PROCESS OF RENEWING

71% 63%

COLLEGE EDUCATED

AVERAGE

96% Employed

91%

INCOME

144,500

Full Time

T RAV EL BEHAV IO RS

3.3

AVERAGE NUMBER OF

PERSONAL TRIPS

7

73%

AVERAGE DAYS

ON TRIP/VACATION

TAKEN IN THE LAST

LOCATION

PRICE

TYPICALLY TRAVELS

TIME

WITH THEIR SPOUSE/

MOST IMPORTANT FACTORS FOR

12 MONTHS

SIGNIFICANT OTHER

CHOOSING A DESTINATION

60 % OF ISLANDS AUDIENCE PREFERS TO PURCHASE TRAVEL ARRANGEMENTS INDIVIDUALLY (NOT AS A PACKAGE)

$5,800

AVERAGE AMOUNT SPENT ON LAST ISLAND TRIP/VACATION

72%

79 %

BOOK TRAVEL ARRANGEMENTS DIRECTLY WITH SUPPLIER (HOTEL, AIRLINE, ETC.) VIA WEBSITE, PHONE, EMAIL, ETC.

PREFER A LUXURY OR MODERATELY PRICED HOTEL/RESORT

OF THE ISLANDS AUDIENCE THAT PREFERS TRAVEL PACKAGES,

71%

DO SO BECAUSE THEY BELIEVE IT IS THE LOWEST PRICE

ISLANDS.COM ︱ 2 0 1 7 M E D I A K I T

AVERAGE MONTHS IN ADVANCE THAT TRAVEL IS BOOKED:

5

2016 Islands Audience Survey, Conducted by Bonnier Custom Insights; 2015 IPSOS Affluent Study

3

A TA RG E T E D A U D I E N C E IN THE LAST 12 MONTHS

72% 34% 24% 23% 23%

DIGITAL AUDIENCE

HAVE ENTERED A CONTEST OR SWEEPSTAKES

Interactions with Islands.com

ACCESSED AN ADVERTISER’S WEBSITE OR WEBSITE MENTIONED IN AN ARTICLE DISCUSSED/REFERRED AN ARTICLE TO SOMEONE ELSE REQUESTED INFORMATION ABOUT A HOTEL, RESORT, ALL-INCLUSIVE, VILLA RENTAL, TIMESHARE OR CONDO

41%

BOOKED A HOTEL, ALL-INCLUSIVE, CRUISE, ETC.

1,619,000+

31

VISIT ISLANDS.COM AT LEASE ONCE PER WEEK

BOOKINGS

MIN. PER WEEK ON ISLANDS.COM

LOCATIONS TRAVELED IN

PA S T 3 Y E A R S 65 %

60 %

34 %

23 %

20 %

CARIBBEAN

U.S./CANADA

MEXICO

HAWAII

EUROPE

13 %

7%

CENTRAL/ SOUTH PACIFIC SOUTH AMERICA

6% ASIA

PLANNED LOCATIONS IN

NE X T 2 Y E AR S 67 %

49 %

29 %

29 %

25 %

CARIBBEAN

U.S./CANADA

EUROPE

HAWAII

MEXICO

ISLANDS.COM ︱ 2 0 1 7 M E D I A K I T

17 %

14 %

CENTRAL/ SOUTH PACIFIC SOUTH AMERICA

8% ASIA

2016 Islands Audience Survey, Conducted by Bonnier Custom Insights; 2015 IPSOS Affluent Study

4

H I GH Q UAL I T Y E N GAGE M E N T & SCAL E 5,358,000 Avg. Monthly Page Views

Islands’ audience is comprised of affluent travelers actively looking and planning their next trip. Using research and database management, we can identify, surface and activate high-value travelers across all of our media channels in order to drive tangible results.

601,000
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