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Final Report 9th Southeast Asian Biosphere Reserves Network Meeting Visibility, Branding and Communication Strategies in Biosphere Reserves

Malang, Indonesia 28 - 30 October 2015

Final Report 9th Southeast Asian Biosphere Reserves Network Meeting Visibility, Branding and Communication Strategies in Biosphere Reserves Malang, Indonesia 28 - 30 October 2015

Photographs by: Front cover photos: Pura Luhur Poten, a Hindu temple at the foot of Mountain Bromo ©UNESCO Jakarta/ S. Rachmania

Photos : ©UNESCO Jakarta Cover and design by Ganni R. Mulya

CONTENTS INTRODUCTION 1 I. OBJECTIVES 2 II. ACTIVITIES: 3 DAY ONE (Monday, 28 October 2015) A. The 9th SeaBRnet Meeting 3 Opening Remarks: 3 B. First Session 6 1. Introduction of SeaBRnet 6 2. Keynote Speakers: 6 Discussion: 8 3. Country Report 9 Discussion 15

DAY TWO (Thursday 29 October 2015)

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A. Keynote Address 17 Discussion 17 B. Special Session on Indonesia 18 Question, Answered and Discussion 21 C. Case Studies on Visibility, Branding and Communication Strategies 22 Questions and Answers Session 24 D. Mini Workshop 24 E. Closing Remarks and Way Forward 27

DAY THREE (Friday 30 October 2015) 29 A. Field Trip 29 B. Side Event : Bromo Tengger Semeru-Arjuno Biosphere Reserve Certificate Handover Ceremony 31

III. ANNEXES

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ANNEX 1 – Agenda 33

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ANNEX 2 - List of Participants 38

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ANNEX 3 - Presentations 44

INTRODUCTION The Man and the Biosphere (MAB) Programme is an Intergovernmental Scientific Programme aiming to set a scientific basis for the improvement of the relationships between people and their environment globally. For implementation of its interdisciplinary work on-ground, MAB relies on the World Network of Biosphere Reserves (WNBR). Biosphere Reserve (BR) is a living laboratory for sustainable development, it promotes an integrated approach towards sustainable development based on local community efforts and sound science. BRs are the principal means for achieving the objectives of the MAB Programme and the visible instrument through which UNESCO as a whole could demonstrate its commitment to sustainability. Presented in the MAB ICC at its 27th session (June 2015), the draft of new MAB Strategy for 2015- 2025 provides a comprehensive while succinct framework to achieve its goals and contribution to the global Sustainable Development Goals, by addressing global sustainability concern and objectives. This MAB Strategy is developed in line with the Seville Strategy and Statutory Framework of the WNBR, and with due consideration to the recommendations emerging from the final evaluation of the Madrid Action Plan (MAP). The Implementation Objectives and Strategic Action Areas of this MAB Strategy will be achieved through the associated MAB Action Plan (draft to be presented to the 4th World Congress on Biosphere Reserves and 28th session MAB ICC in March 2016). MAB’s Strategic Objectives for 2015 – 2025 are to: (1) Conserve Biodiversity, Restore and Enhance Ecosystem Services and Foster the Sustainable Use of Natural Resources; (2) Contribute to Building Sustainable, Healthy and Equitable Societies, Economies and Thriving Human Settlements;(3) Facilitate Sustainability Science and Education for Sustainable Development; and (4) Support Mitigation and Adaptation to Climate Change and other aspects of Global Environmental Change. The MAB Programme is significantly aligned with the UNESCO’s Overarching Strategic Objective of Promoting International Scientific Cooperation on Critical Challenges to Sustainable Development, as stated in the Medium Term Strategy for 2014-2021 (37C/5). The MAB Programme and its WNBR constitute a central pillar in UNESCO’s programmes for sustainable development, and play two relevant connecting roles: (a) To connect multi-science disciplines with the new global Post-2015 Development Agenda; and (b) To connect international goals and targets with the current concrete and diverse development contexts at the globally distributed sites of the WNBR. The UNESCO Executive Board highlights that partnerships are therefore vital for the MAB Programme and its WNBR. To strengthening cooperation in the current changing world and dynamic international environment, MAB aims to consolidate its traditional partnerships with scientific institutions and organizations, namely the “wide UNESCO Natural Sciences family”, but as well explore new partnerships with civil society organizations, local governments, development agencies, and the private sector. Only with the support of the general public, the ideas, concepts and scientific advice arising from MAB will make real change. Thus, better communication and visibility is required for MAB in this era of information and interconnectivity. MAB needs to publish more and better, and explore new forms of communication. In order to achieve this general objective, the 9th Southeast Asia Biosphere Reserves Network (SeaBRnet) meeting addressed issues linked with the visibility, branding and communication strategies of the WNBR and specially the BRs in Southeast Asia.

9th Southeast Asian Biosphere Reserves Network Meeting Visibility, Branding and Communication Strategies in Biosphere Reserves

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I. OBJECTIVES The objectives of this meeting were to: a. Bring the members of SeaBRnet together to share knowledge, experience and case studies, focusing on visibility, branding and communication activities; b. Discuss how to increase visibility of the MAB Programme, its WNBR, and specially the SeaBRnet; c. Scope a visibility, branding and communication joint strategy for SeaBRnet; d. Identify potential volunteer pilot BRs in Southeast Asia to contribute to a project on branding and communication; e. Discuss on the contribution from the SeaBRnet meeting to the 4th World Congress of Biosphere Reserves (Lima, March 2016) The meeting also discussed the future possible cooperation activities between Southeast Asian BRs and MAB National Committees.

The meeting was organized by the UNESCO Jakarta and the Indonesian MAB National Committee/ Indonesian Institute of Sciences (LIPI) in collaboration with the Directorate General of Natural Resources and Environment Conservation, Ministry of Environment and Forestry, Bromo Tengger Semeru National Park, and Forestry Services of the Government of East Java Province; with support from the Japanese Funds- in-Trust.

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DAY 01 28 October 2015 II. ACTIVITIES: The activities of the 9th SeaBRnet meeting consisted of: (1) the 9th SeaBRnet meeting; (2) Handover Certificate of Biosphere Reserve to Bromo Tengger Semeru-Arjuno (BTS-A); and (3) field trip to the Bromo crater and hearings with local communities of BTS-A BR. These activities were held on 28-30 October 2015 in Malang and Bromo Tengger Semeru-Arjuno Biosphere Reserve, East Java, Indonesia.

A. The 9th SeaBRnet Meeting Opening and Welcome Remarks The meeting was officiated by, Ms Enny Sudarmonowati, the Deputy of Life Sciences/LIPI who is also the Chair of the Indonesian MAB National Committee. In her remarks, she reiterated in the era of increasing globalization, more international collaboration is needed than ever before, to reduce the loss of biodiversity and achieve ecological sustainability. She also acknowledged the inscription of the new biosphere reserve, Bromo Tengger Semeru-Arjuno Biosphere Reserve as the tenth biosphere reserve in Indonesia.

Picture 1. Opening remarks by Deputy Life Sciences LIPI/Chairof the Indonesian MAB National Committee, Ms Enny Sudarmonowati

Mr Tachrir Fathoni, the Director General of Natural Resources and Ecosystem Conservation, Ministry of Environment and Forestry, in his welcoming remarks addressed concerns over increasing environmental pressures in Indonesia, including forest fires, climate change and increasing human populations, and our need to engage in sustainable development to address these issues. He acknowledged the application of biosphere reserve concept in Indonesia is very useful and important as a model for sustainable development.


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Picture 2. Welcome remarks of the Director General of Natural Resources and Ecosystem Conservation (Mr Tachrir Fathoni).

The last welcome remarks were delivered by Mr Shahbaz Khan, Director of the UNESCO Regional Sciences Bureau for Asia and the Pacific (UNESCO Office, Jakarta) . He notified the significance of more than 90 participants present at the meeting, highlighting also the need to get as much out of the event as possible. Mr Khan emphasized the importance of the timing of this event, as this year we are celebrating, not only the 70th anniversary of the UN and UNESCO, but also the 70th anniversary of Indonesia as an independent nation, as well as 50 years of the literacy movement in the country.

Picture 3. Welcome remarks of Mr Shahbaz Khan, Director of the UNESCO Regional Sciences Bureau for Asia and the Pacific (UNESCO Office, Jakarta).

In this regard, Mr Khan acknowledged the hard work of SeaBRnet MAB National Committees had put into expanding and improving the biosphere reserves network in the region, by giving Certificates of Appreciation to the MAB National Committee representatives from Cambodia, China, Indonesia,

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Myanmar, Philippines, Republic of Korea, Timor-Leste, Thailand and Vietnam, with special mention made to Mr Y. Purwanto (MAB Indonesia) and Mr Nguyen Hoang Tri (MAB Vietnam) for their long term dedication to MAB Programme not only in their own country but also in the region. .

Picture 4. Certificate of Appreciation to acknowledge Mr Y. Purwanto .

Picture 5. Certificate of Appreciation to acknowledge Mr Nguyen Hoang Tri.

Picture 6. Certificates of Appreciation to MAB National Committees of Cambodia, China, Indonesia, Myanmar, Philippines, Republic of Korea, Timor-Leste, Thailand and Vietnam.


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B. First Session 1. Introduction to the Meeting The first session began with an introduction by Mr Shahbaz Khan (UNESCO Jakarta office) about SeaBRnet and the objectives of the meeting. In his presentation, Mr Khan affirmed that as of 2015, there are 651 BRs distributed across 120 countries worldwide. The Southeast Asia BRs network, initiated in 1998, , including Cambodia, Indonesia, Lao PDR, Malaysia, Myanmar, Philippines, Thailand, Timor-Leste and Vietnam. Other associated and participating countries include Australia, Japan, People’s Republic of China, Republic of Korea, India, Pakistan, and Sri Lanka, among others. Its remaining objective is to foster cooperation on scientific, ecosystems and BR management related issues.

Picture 7. Introduction of SeaBRnet meeting by Mr Shahbaz Khan, Director of the UNESCO Regional Sciences Bureau for Asia and the Pacific (UNESCO Office, Jakarta).

He then presented this year’s theme around which the discussions would be centered; “Visibility, Branding, and Communication Strategies for Biosphere Reserves”, declaring Southeast Asia as a suitable test bed where the Communication and Branding project promoted by the EuroMAB Network could be implemented.

2. Keynote Speakers The first keynote address was delivered by Ms Enny Sudarmonowati (Chair of the Indonesian MAB National Committee/Deputy of Life Sciences, LIPI) in which she highlighted the branding of the biosphere reserves products, the problems and opportunities for branding of Biosphere Reserves of Indonesia. She took the case studies from East Java Province where BromoTengger-Semeru-Arjuno, BR is located.

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Picture 8. Ms Enny Sudarmonowati .

The next keynote address was delivered by Mr Thomas Schaaf from Terra-Sana Environmental Consulting, Germany, , who delivered the presentation on “Visibility, Branding and Communication Strategy for Biosphere Reserves”. He underlined the branding mechanisms for biosphere reserves and highlighting among others the value of having the UNESCO logo present in biosphere reserve branding.

Picture 9. Mr Thomas Schaaf.

The last keynote address was presented by Mr Endang Sukara a research scientist on biodiversity and conservation from the Indonesian Institute of Sciences (LIPI). He emphasized the need for research to support branding and communication strategies for BRs, with a special focus on the role of science and technology in the latter.

Picture 10. Mr. Endang Sukara.


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Highlights from discussion: •

UNESCO does not have a standard for branding of BR products. Mr Schaaf retorted that there was no standard set by UNESCO. The designation of biosphere reserves was a quality standard by itself, since biosphere reserves are meant to be model sites for sustainable development based on its three pillars: economic and social development and environmental protection. Mr Schaaf declared stated that, though he believed this model could be refined, this proved as much as opportunity for BRs as it did a constraint, giving the involved parties more leeway to proceed with their branding strategies.

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There is no specific targets set for the overall numbers of Biosphere Reserves in each region or country.

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The issue of quantity versus quality of BRs was mentioned – particularly querying whether, despite the rising number of BRs, had MAB developed a tool to evaluate the effectiveness of BR management. It was conceded that the Madrid Action Plan called for effective management of BRs to be ensured in every country; however, approaches and monitoring systems tend to vary from country to country and there is no common standard for this as of yet. This is a good point to keep in mind for future discussions. Another point was made that in Indonesia, with its increasing numbers of BRs, local governments, especially in East Java province, are very committed to coming up with a minimum standard for BR management in the near future.

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The issue of outreaching and communicating the concept of BR was discussed, with an enquiry about the identification of areas which UNESCO and scientists could work on together on national, regional and global level. It was mentioned that it was timely for UNESCO and the SeaBRnet to translate output into knowledge and thus outcome for people, one example being the translation of science and technology for the benefit of people. The sample given was the Black Forest in Germany. The German government took steps to communicate and spread awareness on the concept of BR and the process of BR nomination. These steps include public lectures and presentations at the local level and brochures, TV programmes, radio broadcasts at national level. India gave another model for how scientists could work with UNESCO. The BRs in India tend to be linked to scientific institutions and/or universities, and that the Ministry of Environment would then fund to these institutions to do research in the BRs they are linked to.

Another query was made regarding the different associations made with BRs on the one hand and World Heritage sites on the other (and whether the status of BR was either a stepping stone to become a World Heritage site or in any way less important than a a World Heritage. The question is not on how to make a BR into WH Site or vice versa, as long as we could prove its benefit of having an internationally recognized status. In fact, the more recognitions the better. For instance, the Komodo National Park benefits more tourists by having three international statuses: BR, WH and New Seven Wonders – not least as a BR of a WH site. Like World Heritage, BRs also have risk of being delisted from the World Network of BR in case they are no longer meeting the set standards for biosphere reserves. Far from being a stepping stone to a World Heritage status, BRs are much more than that, given that BRs are

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not merely conservation areas, but also areas fostering research for sustainable development in non-protected areas. In a study done by IUCN,for the sites that have both status, almost 60 per cent of BR designation precedes WH designation, and about 40 per cent of the reversed case. As such, BRs are not just a stepping stone to WH designation given the latter’s added value in terms of promoting sustainable development and environmental research over the former.

3. Country Report In the second session, the members of the Southeast Asia Biosphere Reserves network were given the floor to present their country reports within the MAB Programme.

a. Cambodia The Deputy Director of the Department of Freshwater Wetlands Conservation, Ministry of Environment, representative from Cambodia, Mr Long Kheng kicked off the session by giving an overview of the Tonle Sap BR in Siem Reap, the strengthening of its management and lessons learnt from the past. Overall, he highlighted the past few years as a conservation success story for Tonle Sap, with incredible growth in numbers of biodiversity, particularly in the bird colony, making the latter the largest in numbers in Southeast Asia. Moreover, other endangered biodiversity species, as well as the health of the ecosystem in the Tonle Sap BR, seemed also to be on the track to recuperation, which proved beneficial to the environment and to local communities at the same time. As a way forward, Mr Kheng emphasised the importance of employing local villagers, including former hunters, and employing a bottom-up approach to conservation, as well as enhancing cooperation across sectors, with national and subnational governments, as well as the private sector and NGOs. Mr Kheng also highlighted the need to combine field data collection to monitor change in biodiversity numbers with a permanent watch system.

Picture 11. Country Report Presentation of Mr Long Kheng from Cambodia.


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b. Indonesia The country report of the Indonesian MAB National Committee was prepared by Mr Y. Purwanto DEA and presented by Mr Hari Nugroho. He declared some of the developments made to biosphere reserve systems in Indonesia. He mentioned that all biosphere reserves in Indonesia have zonation systems; integrated management plans; management institutions (with exception of Gunung Leuser Biosphere Reserve, still in process); regent or governor’s decree (with exception of Gunung Leuser Biosphere Reserve, still in process), and a management forum of Indonesian Biosphere Reserves. In this presentation, Mr Nugroho then presented on existing branding strategies for the eight established Indonesian Biosphere Reserves, as well as pioneering branding strategies for both the new and proposed Biosphere Reserves (Bromo Tengger Semeru-Arjuno, Taka Bonerate, and Belambangan respectively), highlighting services like ecotourism, which are proved successful in Biosphere Reserves, and also branded Biosphere Reserve product ranges that have emerged or are beginning to emerge, from health foods to public transportation promoting tourism.

Picture 12. Country Report of the Indonesian MAB National Committee by Mr Hari Nugroho.

Picture 13. Branding of Indonesian Biosphere Reserves.

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c. Myanmar The Ministry of Environmental Conservation representative from Myanmar, Mr Aung Kyaw Zaw, gave an overview of Inle Lake, which has been recently declared Myanmar’s first BR, highlighting its conservation challenges as well as the potential room for improvement provided by its new designation as BR – such as increasing rates of tourism and biodiversity populations, as well as community development projects. Mr Kyaw Zaw also presented some key goals and objectives from the Inlay Lake Conservation 5-year Action Plan (2015-16 to 2019-20); some of which included participatory conservation efforts; introducing remedial measures to reduce environmental degradation and enhance ecosystems conservation; improving socioeconomic conditions and enhancing livelihoods of local communities; upholding cultural values and enhancing monitoring systems. The presentation ended with a short documentary film on Inlay Lake.

Picture 14. Country Report Presentation of Myanmar (Mr Aung Kyaw Zaw, The Ministry of Environmental Conservation Myanmar).

d. Phillippines The Palawan Council for Sustainable Development (PCSD) representative from the Philippines, Mr. Jesus Bream, gave an overview of the work done in the Palawan Biosphere Reserve, followed by communication strategies employed regarding the latter. He began by showing the new logo for the Palawan Biosphere Reserves, determined through logo contest, whose winner effectively integrated the human and environmental aspects of Biosphere Reserves while showing the specificity of the location. Mr. Bream then discussed communication strategies, highlighting two in particular, which were being currently employed in Palawan. These included (a) the integration of the environmental principles in the school curriculum of the government’s education department/ministry, and (b) social marketing to influence behavioural change among local people. These strategies are addressed in a number of ways, including school visits, the launching of campaigns, and the distribution of information material to raise awareness among local communities, among others.


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Mr. Bream ended by identifying some remaining challenges, including low awareness on Palawan’s status and MAB among communities; reconciling conservation and sustainable development while facing poverty-related issues; challenges of economic development; and Biosphere Reserve labelling.

Picture 15. Country Report Presentation of Philippines (Mr Jesus E. Bream, Palawan Council for Sustainable Development).

e. Thailand Mr. Wijarn Meepol from the Department of Marine and Coastal Resources of Thailand presented on the state of current Biosphere Reserves in Thailand, delving deeper into the management plan development for the Ranong Biosphere Reserve in particular. Mr. Meepol highlighted three types of activities implemented in their management process, including conservation, research and education in the mangrove ecosystem of the Ranong Biosphere Reserve. He then stressed some of socio-economic benefits deriving from mangroves, including food, medicine and wood for direct use, and opportunities for ecotourism, agriculture and fish farms for indirect uses. The presentation ended by acknowledging the importance of emphasising the Ranong Biosphere Reserve as both a conservation and learning centre.

Picture 16. Country Report Presentation of Thailand (Mr Wijarn Meepol, Department of Marine and Coastal Resources of Thailand).

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f. Timor-Leste Timor Leste’s MAB representative, Mr Demetrio de Carvalho, presented the progress of the MAB Programme in Timor-Leste with the on-going nomination process of Nino Konis Santana National Park (NKSNP) as BR. With its unique biodiversity, landscapes and cultural history, NKSNP remains central to Timor Leste’s heritage and would benefit gravely from a BR designation to help conservation and research in the area. Mr Carvalho highlighted some good practices undertaken so far, including the implementation of a small-scale No Take zone since 2013; the implementation of community-based sustainable tourism on Valu and Jaco islands; and the application of “lupurasa”, a local system for the conservation of natural resources, among others. However, challenges such as lack of law enforcement, logging, lack of cooperation and financial constraints still remain to be addressed.

Picture 17. Country Report Presentation of Timor Leste’s MAB (Mr Demetrio de Carvalho).

g. Vietnam Mr Nguyen Hoang Tri from MAB Vietnam presented on the current management initiatives developed for BRs in Vietnam, in particular highlighting “System Thinking Land/Sea Scape Planning Inter-sectoral Coordination Quality Economy” or SLIQ as a guideline. He then identified the four different stages in reaching this system and the partners involved, like conservationists, companies, schools, managers, etc. Mr Hoang Tri then gave a few case study examples of Biosphere Reserves in Vietnam with respective scientific projects developed in the areas, such as Kien Giang Biosphere Reserve with the development of ecotourism and carrying capacity study in the area, or Cat Ba Archipelago Biosphere Reserve and the project on social capital and social enterprise in the area, among others.


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Picture 18. Country Report Presentation of Vietnam (Mr Nguyen Hoang Tri (MAB VN President and Secretary General).

h. China Ms Xuerong Ma from MAB China gave an overview of management strategies and policies undertaken in the Chinese BR network, marking progress made with regard to Youth Staff Awards and the Scientific Research Funds, training and management systems, enhanced cooperation and monitoring, standardization of the Biosphere Reserve concept and publicity. Ms Ma also emphasised the introduction of new online databases for reviewing and evaluating application documents, as well some communication mechanisms, including Biosphere Reserve magazines. The presentation ended on the note of identifying a single challenge to be addressed; funding, while stating their aim to target organizations and companies for the latter in the future. .

Picture 19. Country Report Presentation of China (Ms Xuerong Ma, MAB China).

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i. Republic of Korea Mr Sung-Jun Pang from the Jeju Biosphere Reserve and Secretariat of the World Network of Coastal and Island Biosphere Reserves (WNICBR), Republic of Korea, presented on the WNICBR, focusing particularly on Jeju Island, and discussed Biosphere Reserve brands and services including ecotourism, ecological education programmes, and research projects. He also emphasised activities regarding issues specific to Island and Coastal Biosphere Reserve, including the organization of international meetings; UNESCO training courses for Island and Coastal Biosphere Reserve managers; research projects on impact of Climate Change on island and coastal Biosphere Reserves; and the issuing of periodical newsletters and publishing of casebooks for networking among Biosphere Reserves.

Picture 20. Country Report Presentation of Republic of Korea (Mr Sung-Jun Pang (Jeju Biosphere Reserve and Secretariat of the World Network of Coastal and Island Biosphere Reserves (WNICBR).

Discussion The country reports were followed by questions, answers and discussion session •

The issue of the shrinking of the Inlay Lake in Myanmar was brought up. Sedimentation and deforestation were highlighted as the main causes of this.

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The issue of former hunters turned rangers in the Cambodian Biosphere Reserve was re-emphasised. This strategy was applied in core and surrounding areas of Tonle Sap Biosphere Reserve and proved beneficial, not only because these former hunters knew the area well and knew what to look out for, but also because it served as a mechanism to increase livelihoods of local residents – something which is considered vital for the sustainability of conservation successes. The army and police were also highlighted as monitoring and law enforcement bodies in the Cambodian Biosphere Reserve.

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The role of local businesses in sustainable development was highlighted, with particular reference to Palawan Biosphere Reserve. It was said that businesses were slowly becoming more and more eco-friendly, keeping in mind Climate Change impact in their initiatives. It


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was also mentioned staying in eco-friendly hotels was not necessarily more expensive, but to expect higher prices during peak seasons. The important role of local business and local and provincial administration of branded products and services in Biosphere Reserves globally was highlighted.

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The role of the private sector was highlighted in Biosphere Reserve management, with particular mention of the Giam Siak Kecil-Bukit Batu Biosphere Reserves in Riau Province, Indonesia. It was stressed, however, that in the case of Giam Siak Kecil-Buki Batu Biosphere Reserve, it was a consortium of stakeholders from both private and public sectors collaborating in the management.

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It was stressed that Trust Funds were open to the reception of ideas from businesses willing to contribute to conservation efforts.

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Information was briefly given about the Shanghai Meeting this December 2015 (14-16th), where it would be a MAB expert workshop on branding of Biosphere Reserve products, followed by another workshop planned for next year.

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It was mentioned that the 26th of July would be proposed as the international day of mangrove systems in the 38th General Conference. Note: the 38th GC has endorsed the proposal.

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The possibility to return earnings from branded Biosphere Reserve products back into conservation was enquired. It was stated some amount of earnings does go back into conservation, but this varies according to different taxation systems in different countries.

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An enquiry was made as to why Thailand had stopped nominating Biosphere Reserves since 1997. It was stated that the structure for the office responsible for Biosphere Reserves in Thailand had undergone changes but that they hoped to nominate more Biosphere Reserves in the future as they still had many important ecosysteMs

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The significance of the UNESCO logo was pointed out. It was cautioned, however, to be aware that any activity using the UNESCO logo or name should be aligned with UNESCO policy. It was also said that using the Biosphere Reserve’s owns logo was also valuable.

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The last comment was on national projects in Vietnam Biosphere Reserves, which have stated to be by and for BRs at the same time. Proposals are open to all science and technology institutions all over the country.

DAY 02 29 October 2015 On the second day of the 9th SeaBRnet meeting, the themes of branding and communication strategies were the focus of discussions and presentations.

A. Keynote Address Mr Han Qunli, Director of Division of Ecological and Earth Science and Secretary of MAB Programme, UNESCO, delivered the keynote speech session in the second day. Mr Qunli began by giving the MAB Programme context, highlighting the increasing size and strength of the World Network of Biosphere Reserves (WNBR) and how these have been enhanced since its inception in 1992. He then addressed the links between the work that MAB does and the newly launched Agenda 2030, highlighting links between a number of SDGs, including SDG 2 on food security, SDG 6 on water security, SDG 14 on the health of oceans, and particularly SDG 15 on protecting, restoring and promoting the sustainable use of terrestrial ecosystems, which is indeed the overarching aim of the MAB Programme, and by extension WNBR and SeaBRnet. Mr Qunli ended his speech by suggesting it was time that MAB became an inter-governmental programme led by a global movement, stressing especially the vital role that local governments would play in such an endeavour, as well that of scientists, the private sector and the youth.

Picture 21. Presentation of Mr Han Qunli, Director of Division of Ecological and Earth Science and Secretary of MAB Programme UNESCO.

Discussion This was followed by a brief questions and answers session, the main points of which are listed below: •

It was mentioned that the new Action Plan for Biosphere Reserves would be decided in the 4th World Congress of Biosphere Reserves in Lima in March 2016, and that more needed to be done to learn from each other and have each country provide information on how their BRs are contributing to the Sustainable Development Goals (SDGs).


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It was said that currently MAB lacked a platform to deal with protection of local communities, and was in need of a new mechanism which ensured empowered negotiation processes with all stakeholders.

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It was also highlighted that even though before we used to look at conservation in BRs in terms of just biodiversity and resources, that now we had moved onto a more holistic perspective involving the role of local communities.

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It was agreed that the private sector needs to be given more visibility.

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Managing conservation in urban areas was highlighted as a weakness, which still needs to be worked on.

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The closing remarks pointed out the shift in perspectives, giving way to a more bottom-up approach of the MAB programme

B. Special Session on Indonesia After the keynote address, a special session was held focusing on Indonesia, with a number of speakers addressing various aspects of Indonesian Biosphere Reserves: (a) Community development in Bromo Tengger Semeru National Park (BTS-A Biosphere Reserve); (b) Ecotourism strategies (Directorate of Environmental Services – MoEF); (c) Involvement of local community in the biosphere reserves (Directorate of Conservation Areas – MoEF); (d) Partnership between private sector and local community in the development of biosphere reserve (Sinar Mas Forestry); and (e) The involvement of higher education institution in the biosphere reserve (Brawijaya University, Malang).

a. Bromo-Tengger-Semeru-Arjuno Biosphere Reserve Ms Ayu Dewi Utari, Head of the Bromo-Tengger-Semeru National Park, who discussed the new Bromo-Tengger-Semeru-Arjuno Biosphere Reserve as a case study for local communities, delivered the presentation about the Bromo Tengger Semeru-Arjuno Biosphere Reserve. An average annual growth rate of more than 50 per cent from 20072013 means the tourism sector in particular is gaining ground in the Biosphere Reserve, thus also providing many socio-economic opportunities for local communities in hotels, transportation, sales, interpretation, etc. Ms Utari also highlighted reforestation initiatives in the Raden Soerjo Grand Forest Park and the involvement of local communities in natural tourist attractions management schemes.

Picture 22. Presentation of Ms Ayu Dewi Utari (Director of Bromo Tengger Semeru National Park).

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b. Local government of East Java role in the BTS-A development Ms Irena Aldianoveri from the East Java Provincial Forestry Services, delivered the presentation about the roles of local government of East Java Province in the development of Bromo Tengger Semeru – Arjuno Biosphere Reserve (BTS-A BR).

Picture 23. Presentation of Ms Irena Aldianoveri (East Java Provincial Forestry Services).

c. Involving Communities in Biosphere Reserves Mr Rudijanta Tjahja Nugraha M.Sc from the Directorate of Conservation Areas, Ministry of Environment and Forestry, presented on the involvement of communities in Biosphere Reserves through ecotourism activities, collaborative management, and the integration of Protected Areas management into village development plans. He also highlighted the zoning system management in the conservation area management. He explained the establishment of a “Traditional zone” inside the Biosphere Reserve core area to enable some extent of the local communities’ traditional use of natural resources from the core areas. Aside from their employment in the tourism sector, local communities’ involvement as community rangers, fire fighters and ecosystem restoration was also mentioned.

Picture 24. Presentation of Mr Rudijanta Tjahja Nugraha.

d. Higher Education Institutions and Biosphere Reserves The presentation Mr Luchman Hakim, professor at the University of Brawijaya, described the potential role of higher education institutions in attributing to the realization of the objectives of Biosphere Reserves.


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Mr Luchman Hakim mentioned some ways to introduce and communicate Biosphere Reserves into Indonesian universities including through courses, practical field trip programmes, student services programmes, student science competitions, and so on, to enhance human resources capacities in conservation for the future. He also highlighted the need to continue enhancing and pushing for interdisciplinary research on sustainability, conservation, ecotourism, agroforestry, and other related fields.

Picture 25. Presentation of Mr Luchman Hakim.

e. Ecotourism Development Strategy for Destination Branding Ms Lana Sari from the Directorate of Environmental Services on Conservation Areas, Ministry of Environment and Forestry, presented on eco-tourism and strategies for destination branding. Ms Sari described potential tourist sites for destination branding as well as some values to enhance the latter, including themes like originality, exoticism, marketing and distribution, adventure, or humanity. Ms Sari ended by giving two case study examples of ecotourism, the Komodo National Park and Biosphere Reserve (Indonesia) and Jeju Island Biosphere Reserve (Korea), both of which have experienced a rise in numbers of visitors in recent years.

Picture 26. Presentation of Ms Lana Sari..

f. Private-Public Partnership Case Study in Giam Siak Kecil-Bukit Batu Biosphere Reserve, Riau Province, Sumatra, Indonesia The last presentation of this session was delivered by Mr Supriatno, representative of the private sector Sinar Mas Forestry and Partners (SMF), The Giam Siak Kecil-Bukit Batu Biosphere Reserve presentation, who gave an overview of the public-private partnership

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for the management of Biosphere Reserves and their plantation forestry plans in Giam Siak Kecil-Bukit Batu Biosphere Reserve. As suppliers to Asia Pulp and Paper Indonesia, SMF collaborate with the latter to ensure sustainability, conservation, and local community needs are met in forestry practices. Some challenges were also highlighted, including community pressure on natural resources, high industrial demand for land, weak institutional arrangement for collaborative funding schemes, lack of practical mechanisms for accessing and enhancing natural resources value, and limited community understanding of Biosphere Reserve concept.

Picture 27. Presentation of Mr Supriatno.

Question, Answered and Discussion The Special Session on Indonesia ended with questions, answers and a brief discussion. Some of the main points of this discussion are stressed below: • The traditional zone within the core zone of the Biosphere Reserve, as mentioned in Ir. Nugraha’s presentation, was commended as a potential and interesting way forward for national parks that should be kept in mind. • The number of current local communities employed in and around the Bromo Tengger Semeru National Park were stated to be around 5,000 workers, including drivers, interpreters, and others. The idea to develop local handicrafts for local communities to sell around Bromo Tengger Semeru-Arjuno Biosphere Reserve was also suggested. • A concern for agricultural production was expressed, given that more and more local communities are turning towards employment in the tourism sector due to higher revenues. It was stressed thus that local benefits need to be developed and branding need to become more promoted. • An enquiry was made about monitoring systems for natural resources and traditional zones. It was said that for natural resources, monitoring had indeed been carried out in Indonesia, and sustainability had been ensured, and had been done so not only in traditional zones but in several other zones as well.


21

C. Case Studies on Visibility, Branding and Communication Strategies In the second segment of the day, the meeting continued with case study reports on visibility, branding and communication strategies from different participating countries of the SeaBRnet.

a. Wakatobi Biosphere Reserve as Premium Class Ecotourism Destination (Indonesia) Mr Hugua, regent of Wakatobi, presented on the development principles, successes and future objectives for ecotourism in Wakatobi Biosphere Reserve in Indonesia. He also suggested hosting an international conference on Local Authorities Commitment towards Sustainable Biosphere Reserve Governance.

Picture 28. Presentation of Mr Hugua (Regent of Wakatobi).

b. Guidelines for implementation of payment for ecosystem services in Mae Sa – Kog Ma BR, Chiang Mai, Thailand Ms Wimonmart Nuipakdee from Thailand presented the details of a potential case study on the implementation of Payment for Ecosystem Services (PES) in the Mae Sa – Kog Ma BR in Chiang Mai, Thailand.

Picture 29. Presentation of Ms Wimonmart Nuipakdee.

22

c. Key lessons learned and strategic approach to communication, education and public awareness for the Tonle Sap Biosphere Reserve, Cambodia Mr Long Kheng presented a project proposal to identify the key lessons learned and develop a strategic approach to visibility, branding, communication, education and public awareness raising on the Tonle Sap Biosphere Reserve, Cambodia.

Picture 30. Presentation of Mr Long Kheng.

d. Visibility, Branding and Communication Strategy for Biosphere Reserves in Vietnam Mr Hoang Tri gave a general overview of the visibility, branding and communication strategies in each of the eight Biosphere Reserves in Vietnam.

Picture 31. Presentation of Mr Hoang Tri.

e. Sakaerat Biosphere Reserve: Science-Environmental Camp (Thailand) Mr Taksin Artchawakom from Thailand ended the session with a presentation that showed the links between the Sakaerat Environmental Research Station’s Education Programme activities in the Sakaerat Biosphere Reserve, i.e. research, school camps, etc., to visibility and communication strategies of the Biosphere Reserves. The programme can be taken as an example of best practices on education and communication.


23

Picture 32. Mr Taksin Artchawakom from Sakaerat Biosphere Reserve, Thailand.

Questions and Answers Session During the questions and answers session, the implementation of Payment for Ecosystem Services (PES) in Mae Sa – Kog Ma Biosphere Reserve in Thailand was further discussed, particularly the role of the mediating body(ies) negotiating who should pay, how much, how often, etc. It was explained that four potential intermediaries had been proposed: the Protected Areas Regional Office under the Department of National Parks, the local administrative office, a University and the Lowering Emission in Asia’s Forest Program (LEAF). In close coordination, they will mediate among buyers and providers on legal, administrative, technical aspects. Participants showed much appreciation for the Education Programme in Sakaerat Biosphere Reserve in Thailand. The former also suggested the possibility of taking the knowledge acquired by the participating schools and integrating it into the national education strategy, for example by including Biosphere Reserves principles in text books. It was recommended to strengthen the coordination and collaboration between Thailand MAB and the National Commission for UNESCO under the Ministry of Education in Thailand. Furthermore, UNESCO could identify best practices on Sciences Education and/or Education for Sustainable Development (ESD) in Biosphere Reserves and formulate a learning package for the Southeast Asia or the Asia Pacific region. The latter could be an initiative to be further discussed during the 4th World Congress of Biosphere Reserve in Lima (March 2016).

D. Mini Workshop In the final segment of the day, the participants were divided into two workshop groups to discuss two main topics: the first discussed the contribution of the SeaBRnet to the 4th World Congress of Biosphere Reserves (WCBR) in Lima, 2016 and Agenda 2030; and the second, as per the theme of the meeting, discussed visibility, branding and communication strategies of BRs.

24

The discussions took the form of an “open fishbowl” which involved speakers being rotated and thus making up the core discussion, while surrounded by observers. The groups shared lessons learned and new ideas for both branding strategies, as well as for the agenda of the Lima Conference.

a. Visibility, Branding and Communication strategies for Southeast Asia Biosphere Reserves A joint strategy on Visibility, Branding and Communication for the Biosphere Reserves in the Southeast Asian network is key for the successful implementation of the MAB Programme in the region, as agreed by participants during the 9th SeaBRnet meeting. After the discussions, the participants concluded that each BR should work to find its very special feature(s) and promote it as an exclusive service to be provided. After that, a quality control should be established. The same process can be used on a regional level (SeaBRnet) and international level (APBRN and WNBR) as well. A joint strategy, developed in collaboration with communication experts, would provide the needed framework for the sound promotion of the MAB Programme. The discussion came out with the special values and many possible slogans for the participating countries and Biosphere Reserves: •

General examples: “Enjoy nature, help people”, “Value humans, nature and culture”, “Live in balance with nature”, “From people to culture and nature”, “Keep life sustainable”.

•

Myanmar, Inle Lake Biosphere Reserve: characteristic for its wetland biodiversity, indigenous people, special livelihoods, leg rowing and floating gardens, cultural and religious values.

•

Cambodia, Tonle Sap Biosphere Reserve: is “the Heart of Cambodia”. Important fishing area, providing food and transport. “No flooded forest, no fish”.

•

Thailand: “Live in balance with nature”. Ranong Biosphere Reserve, characteristic mangroves, rich biodiversity, education and ecotourism, “Enjoy life in mangroves”. Mae Sa-Kog Ma Biosphere Reserve, watershed ecosystem, “Save the forest to profit the water”. Huai Tak Teak Biosphere Reserve, prehistoric paintings, “Keep folklore alive”, “Preserve prehistory”.

•

Indonesia: Cibodas Biosphere Reserve, “Diamond in the Heart of West Java”. Bromo Tengger Semeru-Arjuno Biosphere Reserve, combination of nature and culture (temples, traditional buildings), “Exotic Nature of Ancient Java”. Giam Siam KecilBukit Batu Biosphere Reserve, flagship species, “Land for tiger and life in harmony”.

•

Philippines: Biosphere Reserves as models for other provinces in the Philippines. Palawan Biosphere Reserve, “Experience life in Palawan to see how sustainable it can be”.

•

China: Big network of 33 Biosphere Reserves, working on a mechanism for marketing of green products.

.


25

b. Agenda 2030 and the 4th World Congress of Biosphere Reserves The general aim of the 4th World Congress of Biosphere Reserves Biosphere Reserves in Lima, Peru, will be to discuss how to link the MAB Programme and its WNBR with the SDGs of the new Agenda 2030 framework. This would entail upgrading the contribution of the local activities in the Biosphere Reserves to emphasise the global agenda for Sustainable Development. A full alignment with the Agenda 2030 would help secure political support from the governments all around the world for the MAB Programme. The SeaBRnet has many possibilities to be showcased during the Lima Congress and could contribute by providing its regional perspective to meet the general objective of the meeting. The participants of the 9th SeaBRnet discussed on the latter and agreed on the following points:

26

•

The country members will develop a list of best practices (or success stories) on Biosphere Reserves, which could contribute to the SDGs, to be submitted to their MAB National Committee.

•

MAB National Committees will select one best practice per country to be presented as a side-event during the Lima Congress.

•

SeaBRnet Secretariat will take the lead and organize the side-event during the Lima Congress, and it will also share the concept note to help guide participants.

•

In addition, a suggestion was given to include “SeaBRnet corner” for the exhibition of posters and promotion materials from all the BRs in the network in the meeting.

•

If possible, include a session dedicated to the clarifying of concepts including BRs, sustainable development, and the role of each body (MAB National Committees and National Commissions for UNESCO).

•

There is a need to strengthen the link between the MAB and the international Thematic Networks such as World Network of Island and Coastal BRs, Climate Change network, etc. Lima Congress will include a session on this.

•

Local and international issues, including Climate Change, Green Economy, Education for Sustainable Development, Natural Resources Management, will be linked with the MAB in special sessions during the Congress.

•

For a better alignment with the SDGs, MAB should work on communities’ involvement, empowerment of local knowledge, capacity building, and ways to build links with the Social and Human Sciences and other international stakeholders.

•

The SeaBRnet could be reinforced by: »»

Promoting international internship programmes among its BRs for managers, researchers, staff, students, etc.

»»

On online database for compiling data and sharing knowledge and experiences.

»»

Developing the regional Visibility and Communication Strategy.

•

There is also a general demand to improve the current periodic review reporting system which takes place every 10 years. It was suggested to report yearly to keep the data more updated and avoid loss of information. Also a system to facilitate the experts visit to the field was suggested.

Picture 33. Mini workshop on fishbowl discussions.

E. Closing Remarks and Way Forward After reporting back the summary of the discussions, the closing of the meeting was officiated by Ms Sudarmonowati, Mr Qunli and Mr Khan. The three of them expressed their gratitude towards the participants for their commitment and the organizers for their efficiency, and confirmed that the objectives of the meeting had been effectively met. Mr Qunli as MAB Secretary declared he would bring the discussed SeaBRnet contribution to the 4th WCBR and the Lima Action Plan, which aims to promote the MAB as a flagship programme for the delivery of the Agenda 2030. Mr Khan concluded with a series of action points to be followed up (see Table 1) and closed the meeting until next session, to be tentatively hosted by Thailand in 2016. .


27

Action points No.

Task

Responsible

Share with

1

Prepare and publish 9th SeaBRnet Final Report

SeaBRnet Secretariat (UNESCO Jakarta)

All BRs

2

Express willingness to become pilot BR for Communication Project

Southeast Asia BRs

MAB National Committees

3

Select 1 BR among the volunteers

MAB National Committee


4

Select 5 BRs as pilot for the Communication project


MAB Secretariat

5

Select case study(ies) on Visibility to be granted limited seed fund based on availability


Selected BR

6

Organize side event on Best Practices from SeaBRnet during Lima World BRs Congress (March 2016)


MAB Secretariat

7

Prepare and share concept note for the potential participants to Lima: Best practices (or success stories) on BRs which could contribute to the SDGs


Southeast Asia BRs

8

Submit best practices studies for the World Congress of BRs

Southeast Asia BRs


9

Select 1 BR per country to present best practices in Lima



10

Explore possibility of creating UNESCO Chair or Category 2 Centre on MAB

MAB National Committees and UNESCO Field Offices

MAB Secretariat

Note: currently JAK is exploring the possibility to make ASEAN Centre Biodiversity (ACB) into Cat-2 Centre 11

Promote networking with other stakeholders (e.g. Universities)

All BRs

10th SeaBRnet and/or 3rd APBRN

12

Promote South-South Cooperation and regional knowledge/staff exchange

All BRs

10th SeaBRnet and/or 3rd APBRN

13

Explore funding for S-S Cooperation activities



14

Involve schools in MAB

All

10th SeaBRnet

15

Promote schools’ involvement in APBRN


3rd APBRN

16

Organize a side-event for local authorities round table discussion (governor/mayor/regent) during Lima Congress

SeaBRnet Secretariat in coordination with MAB Secretariat

All BRs

Table 1. Action points agreed during the 9th SeaBRnet meeting, Indonesia 2015

28

DAY 03 30 October 2015 1. Field Trip On the last day of event, a field trip to the Bromo Tengger Semeru-Arjuno Biosphere Reserve was conducted. Participants departed from Malang divided into two groups, the first one at 01.00 AM for the sunrise at Bromo Mountain, the second group at 06.00 AM and immediately joined the first group at the Bromo crater. The objective of the field trip was for participants to gain a more complete understanding of this new Biosphere Reserve, including but not limited to visibility and branding, which could in turn help trigger other ideas and approaches of the latter. This was particularly highlighted in the participants’ engagement with the local communities from Malang and Pasuruan districts and Probolinggo and Lumajang districts. In a mutual learning experience, two discussions were organized with the local communities and the participants of the 9th SeaBRnet meeting on the activities related to the biosphere reserve as well as the expectations for the development of future programmes. Speakers included heads of villages and representatives from the Local Working Groups or associations of villagers who meet regularly to discuss on tourism related activities, from the local government, from the state forest company (Perhutani), and from the tourism police. In the Bromo area, all the stakeholders manage the tourism: the local communities own the lands and tourism facilities, and the government provides trainings, facilitates research through cooperation with universities, and organises promotional activities (e.g. Bromo Marathon). Suggestions were shared on how branding, communication and ecotourism strategies could be enhanced in the Bromo Tengger Semeru National Park and Bromo Tengger SemeruArjuno Biosphere Reserve. Some of the examples are the tree plantations for school students that took place in the area, the design and production of a special Bromo batik (traditional fabric), which is on the process, or a new suggestion for a Bromo mouth mask to be sold to the tourists to avoid the smoke from the Bromo crater.

Picture 34. Watching the Sunrise from the Penanjakan, BTSNP.

Besides the community discussions, other site-seeing activities in the BTSNP included watching the sunrise from the Penanjakan, visiting the Bromo volcanic crater, and a jeep tour through the Whispering Sand and the Savannah.


29

Picture 35. Field trip in Bromo Tengger Semeru-Arjuno Biosphere Reserve.

Picture 35. Field trip in Bromo Tengger Semeru-Arjuno Biosphere Reserve

Picture 36. Discussions with the Local Communities from Malang and Pasuruan districts and Probolinggo and Lumajang districts.

30

2. Side Event: Bromo Tengger Semeru-Arjuno Biosphere Reserve Handover Ceremony As a side event to the 9th SeaBRnet meeting, the Indonesian Ministry of Environment and Forestry hosted a formal welcoming dinner for all participants on the evening of 28 October 2015, to celebrate the Handover Ceremony of the Biosphere Reserve Certificate to Bromo Tengger Semeru-Arjuno. Bromo Tengger Semeru-Arjuno (BTS-A) was designated as a biosphere reserve at the 27th ICC meeting in Paris, 9 June 2015. The Chairman of LIPI, Mr Iskandar Zulkarnain conducted the handover certificate of Bromo Tengger Semeru-Arjuno Biosphere Reserve to the Director General of the Nature Conservation and Ecosystem – Ministry of Environment and Forestry, Mr Tachrir Fathoni, and subsequently to the Government of East Java Province (represented by the Head of Forestry Agency of East Java Province, Mr Indra Wiragana). Furthermore, copies of certificates also delivered by the Government of East Java Province to the regency/city government. The Ceremony included a press conference and a cultural performance.

Picture 37. Handover Certificate of Bromo Tengger Semeru-Arjuno Biosphere Reserve.

Picture 38. Mr Han Qunli, Mr Tahrir Fatoni, Mr Indra Wiragana, Mr Iskandar Zulkarnaen, and Mr Shahbaz Khan in the ceremony of Handover certificate of Bromo Tengger Semeru-Arjuno Biosphere Reserve.


31

Picture 39. Copies of certificates also delivered by the Government of East Java Province to the regency/city government.

32

III. Annexes Annex 1 – Agenda Final Programme The 9th Southeast Asia Biosphere Reserves Network Meeting 28-30 October 2015 Malang, Indonesia “Visibility, Branding and Communication Strategies for Biosphere Reserves” Venue: Savana Hotel & Convention Jalan Letjen Sutoyo 30-34 Malang 65141 Indonesia Tel: +62 341 495555 E-mail: [email protected] URL: http://hotelsavana.the-netwerk.com/

Day 1 – Wednesday, 28 October 08:30-09:00

Registration at Mahoni meeting room

Master of Ceremonies: local host

09:00-10:00

Formal Opening session Welcome remarks Handover Certificates of Appreciation

• Ms Enny Sudarmonowati, Chair Indonesia MAB / Deputy Life Sciences LIPI • Mr Tachrir Fathoni, Director General of Natural Resources and Ecosystem Conservation, Ministry of Environment and Forestry • Mr Shahbaz Khan, Director UNESCO Regional Science Bureau for Asia and the Pacific

10:00-10:30

Photo session and Coffee Break

10:30-11:00

Introduction on SeaBRnet meeting

SeaBRnet Secretariat (Mr Shahbaz Khan, Director UNESCO Jakarta)


33

11:00-12:15

Keynote addresses 1. Branding Biosphere Reserves: Problems and Opportunities. Indonesia case. 2. Visibility, Branding and Communication Strategy for BRs 3. Research to Support Branding and Communication Strategy for BRs

1. Ms Enny Sudarmonowati, Chair Indonesia MAB / Deputy Life Sciences LIPI 2. Mr Thomas Schaaf, Terra Sana Environmental Consulting 3. Mr Endang Sukara, The Indonesian Institute of Sciences (LIPI)

Q&A 12:15-13:30

Lunch Registration for field trip

13:30-15:15

Part-1 Country reports (20 min each) Q&A (20 min)

1. Cambodia (Mr Long Kheng, MoE) 2. Indonesia (Mr Yohanes Purwanto & Mr Heri, MAB Indonesia) 3. Myanmar (Mr Aung Kyaw Zaw, MoECF) 4. Philippines (Mr Jesus Bream, PCSD)

15:15-15:45

Coffee break

15:45-17:30

Part-2 Country reports (20 min each) Q&A (20 min)

5. Thailand (Mr Wijarn Meepol, DMCR) 6. T imor Leste (Mr Demetrio de Carvalho, MAB Timor Leste) 7. Vietnam (Mr Nguyen Hoang Tri, MAB Vietnam) 8. China (Ms Xuerong Ma, MAB China) 9. Rep of Korea (Mr. Sung-Jun Pang, WNICBR)

19:00-22:00

BR Certificate Handover Ceremony Welcome Dinner Cultural performance Press conference

Hosted by the Ministry of Environment and Forestry

*17:30-18:30 Strategic meeting for the UNESCO Asia Pacific Network to discuss the plan for Lima Conference 2016 and AP-FAST (under invitation)

34

Day 2 – Thursday, 29 October Master of Ceremonies: local host 09:00-09:30

Keynote address MAB and World Network of Biosphere Reserves in the context of the 2030 Agenda Q&A

Mr Han Qunli, MAB Secretary, UNESCO Paris

09:30-10:45

Special session on Indonesia 1. Bromo Tengger Semeru – Arjuno BR 2. Strategy of Ecotourism Development through “Destination Branding” 3. Involving Community in BRs

1. Bromo Tengger Semeru National Park 2. Directorate of Environment Services on Conservation Areas, MoEF 3. Directorate of Conservation Areas, MOEF

10:45-11:15

Coffee break

11:15-12:30

Special session on Indonesia (cont.) 4. Public-Private Partnership in Developing Plantation Forest in the Landscape of Giam Siak Kecil Bukit Baru BR 5. The Contribution of Local Higher Education Institutions on BR’s Goals and Achievements Q&A

12:30-13:30

Lunch

13:30-15:15

Case studies on Visibility, Branding and Communication Strategies (20 min each)

4. Sinar Mas Forestry 5. University of Brawijaya

1. Wakatobi BR, Indonesia (Mr Hugua, Regent of Wakatobi

1. Wakatobi BR as a premium class ecotourism destination 2. Guideline for implementation of payment for ecosystem services in Mae Sa – Kog Ma BR, Chiang Mai Thailand 3. Key Lessons Learnt and Strategic Approach to Communication, Education and Public Awareness for the Tonle Sap BR, Cambodia 4. Visibility, Branding and Communication Strategies for Biosphere Reserves in Vietnam

2. Mae Sa – Kog Ma BR, Thailand (Ms Wimonmart Nuipakdee) 3. Tonle Sap BR, Cambodia (Mr Long Kheng) 4. Vietnam BRs (Mr Nguyen Hoang Tri) 5. Sakaerat BR, Thailand (Mr Taksin Artchawakom


35

5. Linking Sakaerat Environmental Research Station’s Environmental Education Program to Visibility and Communication Strategies of the WNBR Q&A (25 min) 15:15-15:45

Coffee break

15:45-16:45

Mini-workshop - SeaBRnet preparation and response to: 1. 4th World Congress of BRs in Lima, 2016 and Agenda 2030 2. Visibility, Branding and Communication Strategy

16:45-17:30

Report back and Way Forward

Mr Shahbaz Khan Moderators: 1. Mr Han Qunli 2. Mr Thomas Shaaf

• MAB Secretary (Mr Han Qunli) • SeaBRnet Secretariat (Mr Shahbaz Khan)

19:00-21:00

Dinner

Hosted by local organizer

*Poster exhibition/publication materials of Biosphere Reserves will be provided at the venue.

36

Day 3 – Friday, 30 October Field trip: Bromo Semeru Tengger-Arjuno BR Group 1

Group 2

01:00-04:00

Trip to Bromo Tenger Semeru NP

04:00-05:00

Sunrise in Penanjakan

05:00-08:00

Poten, Crater

Trip to BTSA BR

08:00-09:00

Ngadisari and rest

Poten, Crater

09:00-11:00

Ngadisari, discussion with local community

11:00-12:00

Sea of Sand, Savannah

12:00-13:00

Trip to Probolinggo

13:00-14:00

Lunch

14:00-16:00

Discussion with local community at Probolinggo

16:00-19:00

Back to Malang


37

ANNEX 2 - List of Participants The 9th Southeast Asian Biosphere Reserve Network (SeaBRnet) Meeting 28-30 October 2015, Malang, East Java - Indonesia

No 1 2

Name

Institution

Country

Contact Phone No.

Email

Long Kheng

MoE

Cambodia

855-12828366

[email protected]

Taksin

TISTR

Thailand

+66898134101

[email protected]

Artchawakom 3

Endang Sukara

LIPI

Indonesia

0811116752

[email protected]

4

Freddie Blanco

UNESCO PHILS

Phils

09209043168

[email protected] [email protected]

5

Jesus Bream

Phils

Phils

09173488633

6

Shahbaz Khan

UNESCO

Indonesia

08179996887

[email protected]

7

Thomas Schaaf

Terra-Sana

Germany

(+49) 761-

[email protected]

70596556 8

Maria Iniguez de

UNESCO

Cambodia

+855012491957

Heredia

m.iniguez-de-heredia@ unesco.org

9

Ram Boojh

UNESCO

India

+919910020449

[email protected]

10

Ma Xuerong

China MAB

China

+861068597591

[email protected]

11

Jung-Jun Pang

Rep. Of Korea

WNICBR, Jeju

+821057577268

[email protected]

12

Joana Vitorica

UNESCO

Indonesia

j.vitorica‐onaindia@

Onaindia 13

Setyo Utomo

unesco.org BBTNBTS

Indonesia

081336699929

setyoutomo198903@ gmail.com

14

Hari Nugroho

LIPI-MAB

Indonesia

081319627636

15

Ruddy

UPT PHH Dishut

Indonesia

081357512727

[email protected]

Jatim 16

Indra

Dishut Jatim

Indonesia

17

Ade Bagja Hidayat

BBTNGGP

Indonesia

085295746046

a.bagjahidayat@gmail. com

18

M. Yekti. P

Bappeda Kabupaten

Indonesia

08123351513

[email protected]

Indonesia

081289029528

munawaroh.esti@yahoo.

Malang 19

Esti Munawaroh

PKT Kebun Raya Bogor

38

com

20

Savitry Handayani

Bappeda Provinsi

Indonesia

085271867999

Indonesia

08127549333

[email protected]

08124980125

[email protected]

Riau 21

Meisye Yulianty

Bappeda Provinsi Riau

22

Wan Linda Sukma

Bappeda Provinsi

Indonesia

Riau 23

Desi Suryanti Alam

Bappeda Provinsi

Indonesia

Riau 24

Kurmat Diyono

Disbunhut

Indonesia

Probolinggo 25

Maryam Ansari

UNESCO

Indonesia

26

Mr. Aung Kyaw Zaw

Forest Dept.

Myanmar

27

Mr. Htay Lwin

Forest Dept.

Myanmar

[email protected]

09.5188153

htanglwin1995.ns@gmail. com

28

Mr. Sein Tun

Forest Dept.

Myanmar

29

Mr. Wijarn Meepol

DCMR

Thailand

09.400020780

[email protected] mijarn.meepol@yahoo. com

30

Narumon Laosuwan

Thailand/DNP

Thailand

+66812568545

[email protected]

31

Nguyen Hoang Tri

Vietnam

Vietnam

32

Raza Shah

UNESCO

Pakistan

00923004101640

[email protected]

33

Tippawan Sethapun

DNP

Thailand

081-902-0754

[email protected]

34

Wimonmart

DNP

Thailand

089-8544014

[email protected]

[email protected]

Nuipakdee 35

Ravadee Kornpracha

DNP

Thailand

087-6565005

[email protected]

36

Isoon Rinkome

DNP

Thailand

084-3783143

[email protected]

37

Purity S. A

Univ. PGRI Adi

Surabaya

purity_myownmail@

Buana

yahoo.com

38

Dody Arif Sarwono

Tahura R. Soerjo

Malang

08123598395

[email protected]

39

Ahmad Munawir

Dit. KK

Indonesia

081374078060

[email protected]

40

Yuyu Arlan

Sinar Mas Forestry

Indonesia

08127638678

[email protected]

41

Lana Sari

KemenLHK

Indonesia

081381517810

[email protected]

42

Purwanto

MAB Indonesia, LIPI

Indonesia

08128360011

[email protected]

43

Muhammad

Universitas Gadjah

Indonesia

0816687934

[email protected]

Indonesia

0816564745

[email protected]

Mada 44

Yulia K.

Bappeda


39

45

Nur Wiwit P.

Bappeda

Indonesia

081217210476

wiwit_mahastiti@yahoo. com

46

Toto I.

TN. Siberut

Indonesia

47

Han Qun Li

UNESCO

Paris

48

Supriyanto Sako S.

BP. DM Brang

Indonesia

08128118710

[email protected] [email protected]

082225701

supriyatnosuko@gmail. com

49

Ramdan Hidayat

UPN "Veteran"

Indonesia

08161339608

[email protected]

Surabaya

50

Irdiana Lestari

BTN Taka Bonerate

Indonesia

085246182942

[email protected]

51

Ujang Wisnu Barata

BTN Alas Purwo

Indonesia

085207804307

wisnoe-bharata@yahoo. com

52

Hugua

Wakatobi

Indonesia

0811405778

[email protected]

53

Emy

TN Baluran

Indonesia

0817852714

emy.endah_sumarni@ yahoo.com

54

Ayu

BBTNBTS

Indonesia

081392033123

[email protected]

55

Dewi Sulastriningsih

Dit. KK, KLHK

Indonesia

081342996899

[email protected]

56

Rudijanta

Dit. KK, KLHK

Indonesia

085691845466

[email protected]

57

Hartono

KK KSDAE

Indonesia

08129770717

hprawiratmadja@gmail. com

58

Demetrio de

MAB Timor Leste

Timor Leste

+67077232851

[email protected]

LIPI

Indonesia

Universitas

Indonesia

081252202040

[email protected]

Indonesia

082113798567

arisatya_hartanti@yahoo.

Carvalho 59

Enny

[email protected]

Sudarmonowati 60

Luchman

Brawijaya 61

Ari Satya Hartanti

MAB Indonesia, LIPI

com

40

62

Siti Rachmania

UNESCO

Indonesia

[email protected]

63

Sudayatna

BBTN Lore Lindu

Indonesia

081287907555

[email protected]

64

Dody Arif Sarwono

Tahura R. Soerjo

Indonesia

08123598395

[email protected]

65

Dodit Adi Guntoro

TN Meru Betiri

Indonesia

08123356575

[email protected]

66

Yogyantoro

Tahura R. Soerjo

Indonesia

08125213567

[email protected]

67

Jato Batoro

UB

Indonesia

082139873700

[email protected]

68

Yuni Dian Sari

BBTNBTS

Indonesia

082140358237

[email protected]

69

Mar iin

KPH Malang

Indonesia

085667619338

[email protected]

70

Eny Yuniati

UNTAD

Indonesia

081354410504

enybiountad16@yahoo. com

71

Kodin, S

Bappeda Sigi

Indonesia

08236111150

[email protected]

72

Heri Bantoro Y.

Tahura R. Soerjo

Indonesia

081803861723

[email protected]

73

Bisri

Dishut Mlg

Indonesia

081235275808

[email protected]

74

Chomsatun

BBTNBTS

Indonesia

081578784616

[email protected]

75

Chuswanto

BBTNBTS

Indonesia

085234678353

[email protected]

76

Ika Kusuma W.

BBTNBTS

Indonesia

081393474808

[email protected]

77

Satiyawan Purwana

BBTNBTS

Indonesia

085330241235

[email protected]

78

Fariana

BBTNBTS

Indonesia

08123162647

[email protected]

Prabandasari 79

Floreta Wiguna

BBTNBTS

Indonesia

087823368056

[email protected]

80

Zahro M.

BBTNBTS

Indonesia

085755523337

zahro_mustika@yahoo. com

81

Susminingsih

BBTNBTS

Indonesia

82

Suif

BBTNBTS

Indonesia

83

Iweng

BBTNBTS

Indonesia

84

Irena Aldianoveri

Dishut Prov. Jatim

Indonesia

085648489000

081330002050

irena_aldianoveri@yahoo. com

85

Rr. Idawahyu

Dit. KK

Indonesia

085888127007

adhel_zumaki@yahoo. com

86

Kuswandono

BBTN Gunung

Indonesia

08129462109

[email protected]

Leuseur 87

Sunandar

Bappeda Sigi

Indonesia

085246471500

88

Taswar

Bappeda Sigi

Indonesia

081245480100

89

Handayani

Bappeda Sigi

Indonesia

082191745498

90

Olawanbi

Bappeda Sigi

Indonesia

91

Imelda

Bappeda Sigi

Indonesia

92

Naniek

Bappeda Sigi

Indonesia

93

Supriadi

Bappeda Riau

Indonesia

94

M. Irjik AG.

Bappeda Sigi

Indonesia

081330178017

95

Zulham H.

Bappeda Sigi

Indonesia

081245050732

96

Syamsul

Bappeda Sigi

Indonesia

081356038495

[email protected]


41

97

Sunarti

Bappeda Kota Palu

Indonesia

98

Zulaeha

Bappeda Kota Palu

Indonesia

99

Kasdin

Dishutbun Kab. Sigi

Indonesia

100

Al Mursyid

BKPP I Bogor

Indonesia

101

Supriatno

SMF

Indonesia

081365771494

supriatno.supriatno@ sinarmasforestry.com

102

Nurudin

Dishut Prov. Sulteng

Indonesia

103

Romy. S. A

Bappeda Palu

Indonesia

104

Fariana P.

BBTNBTS

Indonesia

105

Moh. Fahri

Bappeda Palu

Indonesia

106

Irfan

Bappeda Palu

Indonesia

107

Romy. S. A

Bappeda Palu

Indonesia

108

Jefrizon

Bappeda Riau

Indonesia

109

Yoyok S.

Pemprov Jatim

Indonesia

110

Iqbal

Pemprov Jatim

Indonesia

111

Supriyatno

BKPP Wil. I Jabar

Indonesia

112

Taswar

Kabupaten Sigi

Indonesia

113

Tatag

BBTNBTS

114

Nova

115

08123162467

[email protected]

Indonesia

081333622824

[email protected]

BBTNBTS

Indonesia

087859861957

Gondo Hartono

ASITA

Indonesia

116

Luchman Hakim

UB

Indonesia

117

Hery Bantoro Y

Tahura R. Soerjo

Indonesia

118

Sidik Hartono

ASITA-Jatim

Indonesia

119

Yati Nurhayati

PJLHK

Indonesia

120

Ratmanto

Perhutani

Indonesia

[email protected]

Probolinggo 121

M. Yunus

LIPI

Indonesia

081218259115

yunusaseng1983@yahoo. com

42

122

Erry Maulana W.

Dishut Jatim

Indonesia

123

Mutaqin L.

KPH Malang

Indonesia

124

Adi

BBTNBTS

Indonesia

125

Sujatna Sukandar

BBKSDA Jatim

Indonesia

085655170004

126

I Nyoman Widana

Dishut Jatim

Indonesia

081332617884

bidangpkhkadishutjatim@ yahoo.com

127

Arif Hasan

Dishut Jatim

Indonesia

08123126138

128

Awaluddin

ADC Wakatobi

Indonesia

081341600665

129

Umang Sumakmar

BBKSDA Jatim

Indonesia

130

Bandung Djatmiko

Bapemas Prov.

Indonesia

Jatim 131

Dwi Suprianto

Disbudpar Jatim

Indonesia

132

Imam Suryadi

Dishut Lumajang

Indonesia

133

Sarwono

Perhutani KPH

Indonesia

Malang 134

Raggi W.

Hutbun Ngawi

Indonesia

135

Setyo Purwoko

Perhutani KPH

Indonesia

Malang 136

Agus Priyanto

Perhutani Mojokerto

Indonesia

137

A. Nunis

Perhutani Pasuruan

Indonesia

138

Zainal Arifin

Disbudpar Kab.

Indonesia

Kediri 139

Rirah Budiarti

Dishut Sidoarjo

Indonesia

140

S. Umi S.

Dishut Gresik

Indonesia

141

Adang Sukendar

Perhutani Madura

Indonesia

142

Muchid

Perhutani KPH Blitar

Indonesia

143

Hari Sentoso

KLH Kota Batu

Indonesia

144

Sri Astuti

Bappeda Kab. Blitar

Indonesia

145

Anung W.

Budpar Kab.

Indonesia

Probolinggo 146

Edy Hertanto

BPDAS Brantas

Indonesia

147

Tatang S.

Dishutbun T. Agung

Indonesia

148

Afif Dona A.

PT. KTI Probolinggo

Indonesia

149

Dani Arief W.

BBTNBTS

Indonesia

150

Elham Purnomo

TNBTS

Indonesia


43

ANNEX 3 Presentations The 9th Southeast Asia Biosphere Reserves Network Meeting 28-30 October 2015 Malang, Indonesia “Visibility, Branding and Communication Strategies for Biosphere Reserves”

The presentations from the 9th SeaBRnet meeting can be downloaded clicking on this link:

https://www.dropbox.com/l/s/Q0RHzHOt64rcXzu5FsUxhr File: 01SEABRNET.rar

44

Contact information: UNESCO Office, Jakarta

Jl. Galuh (II) No. 5 Jakarta, Indonesia Phone: +62-21 7399818 Email: [email protected] http://www.unesco.org/jakarta