membership - CUNA

MINNESOTA

Spring 2017 Report

CREDIT UNION NETWORK

membership

@work RECORD-BREAKING ATTENDANCE AT 2017 GAC In February, 5,000 credit union advocates, including 100 from Minnesota, congregated in Washington, DC for another successful CUNA Governmental Affairs Conference (GAC). With representation from all 50 states and the District of Columbia, the 2017 CUNA GAC was another recordbreaking conference with more than 600 of the 5,000 attendees participating for the first time! As the largest credit union advocacy event, this year’s conference did not disappoint. Whether it was CUNA leadership discussing the current credit union and political environment, keynote speakers inspiring the attendees, members of Congress discussing the new administration, or breakout sessions on hard-hitting

topics—attendees took part in important conversations and learned a great deal from the presentations and networking with each other throughout the entire four days in Washington, DC. The attendees heard quite a bit about the Campaign for Common-Sense Regulation, which was launched in partnership with the Leagues in early January. At CUNA GAC, the Leagues took the lead scheduling and participating in more than 600 meetings with members of Congress and regulators. Without this team effort between CUNA, state Leagues, and credit unions, our story about the need for common-sense regulation would not have been spread nearly as far across Capitol Hill.

“Minnesota’s credit unions continue to show their dedication to the movement and their members through strong participation in the Credit Union National Association Governmental Affairs Conference and industry political advocacy programs,” said MnCUN President & CEO Mark Cummins. “We at the Network, along with CUNA, urge credit unions supporters to continue to push for common sense regulation following the GAC by participating in the Common Sense Regulatory Campaign.” More information about the Common Sense Regulatory Campaign can be found online at cuna.org/ commonsensereg.

membership@work | mncun.org

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MINNESOTA

Spring 2017 Report

CREDIT UNION NETWORK

Minnesota Credit Union Awareness Campaign Launched This April, the Minnesota Credit Union Network Awareness and Reputation Campaign website, choosemncu.org, was made available to the public. The website includes a database of MnCUN member credit unions and their branches along with information about field of membership and services available. Research from the Credit Union National Association cites that after learning about the credit union difference, 82% of bank customers would be interested in moving one or more accounts to a credit union and 68% of non-PFI credit union members would be interested in doing more business with their credit union. The “It’s Your Choice” campaign is a statewide effort designed to leverage this research and educate Minnesota consumers of the credit union difference through strategic digital ads and the interactive website.

MnIPC Introduces New Name, Logo The Minnesota Item Processing Corporation (MnIPC) has announced that it will be changing its name to TruLync. MnIPC has provided credit unions with a cost-effective processing facility for more than 30 years, and is a whollyowned subsidiary of the Minnesota Credit Union Network (MnCUN). MnIPC offers credit unions and other financial institutions nationwide a complete suite of cost-effective technology solutions which improve operational efficiency, increase financial performance, reduce risk, and enrich member relationships. “As an evolving technology solutions company serving a broad range of customers throughout the nation, the Minnesota Item Processing Corporation no longer represents who we are,” said MnCUN President & CEO Mark Cummins. “The name TruLync embodies us as the organization we are today and the direction we are headed in the future.” MnIPC’s suite of item processing services includes: hosted and Service Bureau delivery models for OnApproach M360; data organization

and real-time access; file, item, and data processing services; remote deposit Services; back office services; and customer support with certified staff. “The new logo features a multi-colored ‘dot plane,’ representing the full spectrum of data points we explore, filter and analyze on behalf of our customers to provide precise business intelligence that informs decisions and drives results,” said MnIPC Vice President Dean Scholl. “The dot plane is skewed in a spherical shape to represent the global nature of our business insights and impact.” The TruLync name and logo will be implemented in the coming months. With questions, contact Dean Scholl by email at [email protected] or by phone at 651-288-5551.

WINcentive® Savings Wins Second Diamond Award for Outstanding Marketing The Minnesota Credit Union Network was honored with a Diamond Award, which recognizes outstanding marketing and business development achievements in the credit union industry.

Campaign resources are available to credit unions on the Awareness page of the MnCUN website at mncun.org/ awareness. With questions about the campaign, contact MnCUN Director of Communications Andrea Molanu at [email protected].

MnCUN won in the Credit Union League or CUSO Marketing category for WINcentive, Minnesota’s prize-linked savings program. WINcentive Savings materials include a comprehensive marketing toolkit provided to all credit unions offering the program. Last year, MnCUN won a Diamond Award for the WINcentive Savings logo design. The award was presented by the Credit Union National Association (CUNA) Marketing & Business Development Council, a national network comprised of over 1,200 credit union marketing and business development professionals.


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Spring 2017 Report

Minn. Credit Union Presidents Inducted into national Hall of Leaders Two long-serving Minnesota credit union presidents were recently inducted into the Credit Union House Hall of Leaders in Washington, D.C., in recognition of their dedication to upholding the credit union mission. This honor is given to those whose commitment has made a significant impact on the credit union movement at the local, state and national levels. Active in the financial industry for over 30 years, Charles (Chuck) Albrecht has been President/CEO at Mid-Minnesota Federal Credit Union since 2003, and is a CUES Certified Chief Executive (CCE). Albrecht has served in numerous capacities on the Minnesota Credit Union Network Board of Directors since 2006, including holding positions of Secretary/Treasurer, Vice Chair, and Board Chair. He is a former member of the Minnesota Credit Union Foundation Board of Directors as well. A true advocate, Albrecht has volunteered for the Minnesota Credit Union Network Political Involvement Committee (PIC) since 2010, and served as Chair for that committee from 2011 to 2013. He is a frequent participant in Hike the Hill events, MnCUN’s Credit Union Day at the Capital, and CUNA’s Governmental Affairs Conference. Albrecht inspires others in the credit union movement through his leadership, service, and advocacy. Kent Greff has been a leader in the credit union movement for over 38 years. He was Chief Executive Officer at Mayo Employees Credit Union in Rochester, Minnesota from 1989 to 2000; and is currently President and CEO of Mill City Credit Union, formerly General Mills Federal Credit Union. Greff served on the Minnesota League of Credit Unions Board of Directors from 1993-1997, and was Board Treasurer at the time that organization merged with the Minnesota Association of Credit Unions. Greff was the first Chairman of the Minnesota Credit Union Network and served on the board from 1997 to 2007. He served every committee of the Minnesota League of Credit Unions. Greff’s guidance earned him a “Distinguished Leadership Award” in 1994; and he has been honored with the Minnesota Credit Union Network Professional of the Year award twice - both in 1998 and 2000. Greff has made strong

L to R: Chuck Albrecht, MnCUN President & CEO Mark Cummins, Kent Greff

impact by his involvement and commitment to advocating for credit unions locally, nationally, and internationally. “Chuck and Kent have dedicated their careers towards credit unions and their members,” said MnCUN President & CEO Mark Cummins. “Their substantial involvement in the industry has benefited credit unions here in Minnesota and the movement overall. I thank them for their service and congratulate them on the honor of being inducted into the Credit Union House Hall of Leaders.” Developed in 2008, the Credit Union House Hall of Leaders recognizes credit union professionals and volunteers whose commitment to service has inspired others in the credit union movement. The names of honorees are prominently displayed in Credit Union House to remind visitors of those who have volunteered their time to perpetuate the credit union movement and who remain committed to the values and mission on which credit unions were founded.

CUNA’s Project Zip Code hits 90 million members! CUNA’s Project Zip Code (PZC) program, which allows credit union advocates like you to show lawmakers the total number of credit union members in their districts, continues to flourish. Recently, this important advocacy tool matched its 90 millionth member to his or her congressional district, strengthening its accuracy and enhancing its value as part of our Campaign for Common-Sense Regulation. Check out the PZC website for more information. mncun.org/pzc


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MINNESOTA CREDIT UNION NETWORK 555 Wabasha St. N., Suite 200 St. Paul, MN 55102

membership

@work MINNESOTA CREDIT UNION NETWORK

Welcome to membership@work Welcome to our quarterly publication – membership@ work. This is a joint effort between the Minnesota Credit Union Network and CUNA, to share with you how the dues dollars you entrust to us are spent on your credit union’s behalf. For more information on your membership, please contact John Wendland, MnCUN VP & General Counsel at [email protected] or 651-288-5519.

MNCUN HOLDING REGIONAL ORIENTATION SESSIONS Through membership with the Minnesota Credit Union Network (MnCUN) and the Credit Union National Association (CUNA), credit unions provide employees with access to a myriad of resources related to the industry. This summer, MnCUN will be offering a series of Network Orientations to ensure credit unions are able to make the most of these resources. These events are available to any employee or volunteer of a Minnesota Credit Union Network affiliated credit union. Attendees will have the opportunity to: • Meet with MnCUN’s executive team • Receive an overview of the credit union system and the Minnesota Credit Union Network • Gain knowledge about resources available through the Credit Union National Association • Learn more about MnCUN’s strategic plan, objectives and activities • Meet and network with credit union employees from across the state Event Dates & Locations: • St. Cloud | Monday, June 19 | 10 a.m. - 1 p.m. • Roseville | Wednesday, July 12 | 10 a.m. - 1 p.m. • Mankato | Thursday, July 13 | 10 a.m. - 1 p.m. • Duluth | Tuesday, August 1 | 10 a.m. - 1 p.m. Registration is available on the MnCUN event calendar online, visit mncun.org/calendar for more details. With questions, please contact MnCUN Vice President & General Counsel John Wendland by email or call (651) 288-5519.