proudly share their real-time photos of beer and wine and the interesting foods offered. ... 84%* of food festival-goers
MILLENNIALS
NUMBERS BY THE
Music and art festivals are a staple of American culture, but now an entire generation is making history with new trends involving festival themes and social media. A growing number of millennials (those born between the early 1980s and mid/late 1990s) are attending food, beer, and wine festivals, which means one thing: you should be there, too. A recent survey from EventBrite* confirms that food, beer, and wine festivals are the place for concession stand owners to increase reach and sales from millennials: 80%* of millennials are likely to post pictures online of their favorite festival moments Once at the events, millennials proudly share their real-time photos of beer and wine and the interesting foods offered.
80%
of millennials attend 3 or more food and beverage events/year
84%* of food festival-goers are likely to post pictures of the food itself. As a concession stand owner, you can take advantage of this trend by offering gourmet snacks that your customers will want to tell their friends about. Just take a look on Instagram, where there are 226,985,200+ posts with #food and 64,016,300+ posts with #foodie. It’s easy to imagine a line of people at your stand who are not only buying your food and snacks, but also snapping a photo to share on Instagram or Twitter. When everyone’s using the same festival hashtags, others will see what you have to offer – it’s free advertising. Providing unique snacks is the way to make crowd-sourcing and social media work for you. Unique concession food ideas, flavors, and colors will get people excited, especially since this market is attending the events specifically to please their palettes.
Get the “Foodies” Talking with Unique Popcorn Flavors and Concession Food Ideas To help increase your sales Gold Medal offers a list of popcorn pairings for beer and wine. Advertise these flavors to get attendees excited about the flavor combinations that they can experience – they’re unique enough to get people talking about what they tried and what they loved. They’ll also appreciate the fact that you’re engaged with the festival theme by catering to their tastes with suggested pairings. Download a free PDF of Gold Medal Preferred Wine and Popcorn Pairings or Gold Medal Preferred Beer and Popcorn Pairings. These quick reference guides will help you decide which flavors to offer at either type of event. If you’re not on the festival circuit yet, you’ll want to start by researching what’s happening in your area. BeerFests.com and EverFest.com are two sources that will help you book your next event. You can also do a search for Beer Festivals or Wine Festivals (+ your city). Millennials are an increasingly important demographic that you can target as you expand your concession business. Keep in mind that in addition to festivals, you’ll also find this customer base on social media. Contact Gold Medal so that we can help you make the most of this opportunity by providing you with the highest quality products and best service in the market.
80%
are likely to post pictures online of their favorite moments
84%
are likely to post pictures of the food itself
90%
of millennials will visit a winery, brewery, restaurant, or food purveyor they liked
85%
search for more information about a vendor online
64%
love to talk about the festival with friends and family
99%
recommend a winery, brewery, restaurant, or food purveyor
