Mission Report - Plum Organics

Mission Report 2017

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WHAT’S INSIDE ...

A Letter from Our Mission Team

2 

Mission  Pillars 6 Core Truths  7 Plum Timeline 8  B-Corp Commitment

10

Very Best Food 

12

All Little Ones

22

Responsible Business

32

Culture 42

Dear friends, Every year, I look forward to taking this moment to reflect on our mission. To think about how far we’ve come and how very far we hope to go. Early days, we were wide-eyed, excited, and huddled in a space too small for our ambitions for our growing team. We knew we had a big idea about what baby food could be – how much better, indeed, it should be – and we were enthusiastic champions of business as a force for good. Today, we are strong and getting stronger. Those core ideals – making sure little ones have access to the very best food from the very first bite and using business as a force for good – are the foundation of our mission and our guiding principles for day-to-day decisions. We have forged our way to industry-leading expertise in organic baby food, and our mission has never been more central to how we run our business. Over the last year, we doubled our commitment to Homeless Prenatal Program, offering vulnerable families easy access to certified lactation consulting and safe, comfortable places to nurse their infants. We built an online ingredient glossary, providing parents access to clear explanations of all the ingredients we use and why we use them. And we made great strides in our effort to continuously improve our environmental impact. The details you’ll find in this report reflect a tremendous amount of work and a deep commitment to our mission. We live and breathe these words, and for that I am deeply proud and profoundly grateful. We have so much more to do, and we have big plans. Next year, we plan to make further improvements to our environmental impact and continue to evolve our business practices as a certified B Corp. Until then, thank you. For being a fan or follower, for using your life and your purchase decisions to make this planet a little better, and for caring enough about our baby food brand to keep track of our progress. Let us know how you think we’re doing. We’re all ears. Respectfully,

Tiffany McNeil Director of Mission, Insights, and Strategy

Dana Trans SENIOR MISSION A SSOCIATE

image TBD - employees

Our mission components VER Y BEST FOOD

Developing products to help change the way little ones eat

G IV E B ACK

Advancing solutions for childhood hunger and malnutrition through The Full Effect®

RES PO N SIBLE BUSINESS

Acting responsibly through transparency, sustainability, and our B Corp commitment

C ULT URE

Connecting and nourishing our team with our mission and way of doing business

6 | MISSION PILLARS

Plum Core Truths Values, aspirations, tenets… whatever you call them, these are ours. Our Core Truths are what we use to describe both who we are and who we strive to be; what we look to when we’re making a tough call, and how we ultimately perform together as a team.

When you walk through our doors, we expect you to bring your whole, real, delightfully original self. Bring your quirks, your colors, your talents, your passion, your experience, and your pride. You’re the person we hired. No one else will do.

As leaders, we are courageously vulnerable, intensely empathetic, and insatiably driven to help others. We know that compassion breeds confidence – in ourselves, in each other, and in our brand.

We believe it’s everyone’s job to stand up for what matters. Be courageous enough to ask questions, to challenge the status quo, and to evolve as needed. It’s not always easy. But, if you fight the good fight, we’ll always have your back.

CORE TRUTHS | 7

Over ten years ago, Plum set out to revolutionize baby food. We brought flavor, texture and modern ingredients to the baby food aisle. We designed packaging that made baby food convenient and high-quality food effortless. And from the start, we committed to using business as a force for good.

We’re named to Inc. Magazine’s “500 List of Fastest Growing Companies.”

Dr. Alan Greene joins our team as a pediatric advisor and nutrition expert, supporting Plum’s food philosophy, product development and mission.

Our small but mighty team launches The Full Effect and the Super Smoothie buy-give product.

Plum incorporates as a Public Benefit Corporation (PBC)

On our quest to bring nutrition education for babies, we launch our online Plum Resource Center with articles about infant feeding, toddler pickiness and more.

It’s a colorful world! Our new line of Eat Your Colors purees is curated by nature’s own vibrant hues showcased through a clear window to engage baby’s sense of sight, while delightful flavors expand their palate.

Our newest baby: Plum’s organic infant formula, made without corn syrup solids.

Woo hoo! We’ve completed our Green Business Certification process.

The ‘Workplace of our Future’ culture program is launched using human-centered design with the goal to make Plum a great place to work not only today, but in the future as well.

Welcome new Plum Parents! Plum’s brand ambassador program is here – an extension of our team, these parents help us drive the parenting unfiltered conversation coast to-coast.

Wellness Wednesday (WW) is introduced at Plum’s HDQ – one of the first programs stemming out of Workplace of Our Future. During WW, colleagues put their work aside to learn from some of the best minds in the wellness space.

Parenting. As parents and friends, we’ve all experienced the ups and downs of this crazy journey. Our Parenting Unfiltered movement is launched, creating unfiltered conversations for parents everywhere.

Meet the parents! We’re acquired by the Campbell Soup Company, making Plum one of the first PBCs part of a wholly-owned subsidiary.

2017

We’ve been recognized as one of the most engaging brands by Landor Pulse. What an honor!

2015

Tots need to eat well too! Plum breaks into toddler feeding with the introduction of the Mighty portfolio.

2013 8 | TIMELINE

Ring, ring! Plum rings the opening bell at NASDAQ to raise awareness for food insecurity in America.

Featured in Target’s first Made to Matter. The “Nat-Pack” was formed, made of the founders Eric Ryan from Method, John from Seventh Generation, Ido Leffler from YestoCarrots, and Neil Grimmer from Plum.

We launch the first spouted baby food pouch to the U.S. market – from concept to shelf in three months!

2009

2007

Plum takes-off as a baby food brand within the Nest Collective, a collective of natural foods brands.

Ta-da! We’re delighted to give the Homeless Prenatal Program our first Healthy Feeding Initiative Grant.

We heart dogs. Our Emeryville office is officially a dog-friendly office.

2012

2008 Plum becomes a certified B-Corporation

2016

2014

Timeline

Our Wellness Advisory Panel is official. We’ve brought together a group of diverse backgrounds, including parenting, pediatric medicine, nutrition, and culinary arts to help ensure we’re living into Plum’s mission with our products and team.

TIMELINE | 9

PLUM’S PUBLIC BENEFIT

To deliver nourishing, organic food to our nation’s little ones and to raise awareness and advance solutions for childhood hunger and malnutrition in the

WHAT IS A PUBLIC BENEFIT CORPORATION?

Plum adopted the legal status as a Public Benefit Corporation (PBC) in 2013, securing legal obligation to both make a profit and serve a greater societal purpose. A PBC is a type of corporate entity, like ‘Inc’ or ‘LLC’, which ensures that if corporate ownership ever changes, our mission and public benefit will not. Plum was one of the first to reincorporate as a Public Benefit Corporation in the state of Delaware, solidifying our mission into the heartbeat and governance of the business. WHAT IS A B CORP?

B Corporations use the power of business to drive social and environmental change. B Corp is to business what Fair Trade certification is to coffee or USDA Organic Certification is to milk. B Corps are certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency. Today, there is a growing community of 130 industries in 5 countries around the world, working together toward a unifying goal of redefining success in business and demonstrating that doing the right thing makes for good and a profitable business. Stories shared throughout this report highlight our continual support of this greater mission, areas of opportunity, and how we aim to create benefit for not only our fiduciary stakeholders, but also our consumers, our communities, our employees and planet. OUR BENEFIT JOURNEY

Each year, we assess and report on our performance against the B-Corp standards, and use our reporting as a tool to identify new best practices and aim to improve our impact each year.

110

United States

108

FY16

FY17

B - CORP S CORE

105

100

99

95

93 91

90 FY13

10 | B CORP COMMITMENT

108

FY14

FY15

B CORP COMMITMENT | 11

very best food

We are what we eat. And so are babies! Which is why we believe every little one deserves the very best start in life with the very best food. 201 7 HIGHLIGHTS

• Organic-Center Research • Eat Your Colors Product Launch

12 | VERY BEST FOOD

VERY BEST FOOD | 13

Our Food Philosophy Our food philosophy focuses on the first 1000 days, a critical window for baby’s palate development and growth. We create “culinary-inspired” recipes that celebrate the vibrancy and diversity the world has to offer. By creating foods that emphasize a wide variety of flavor, texture and color, we can help inspire a lifetime of healthy eating.

FROM WOMB TO WADDLE

Believe it or not, baby’s tiny palate starts budding in the womb! From pregnancy on through the first two years, food helps spark baby’s growth, eating habits and overall development.

+

+

BE TASTE BUDS

A COLORFUL INTRODUCTION

TACKLE TODDLER PICKINESS

Did you know? Babies have more taste buds during the 3rd trimester than at any other point in life! They begin experiencing dynamic flavors in utero and, later on, through breastfeeding.

When baby is ready for solids, help teach those tiny taste buds what to like! Skip the bland, white rice cereal and introduce a variety of whole grains, fruits, veggies, herbs & spices.

Around the time tots begin to walk, a natural fear of new things sets in – including unfamiliar foods (or Food Neophobia). To fight this fear, use foods and flavors tot already loves as a bridge to try new things.

14 | VERY BEST FOOD

VERY BEST FOOD | 15

We Love Organic! As an organic food company, we strongly believe in the advantages organic food brings to our families and Mother Nature. We recognize that human health and planet health are deeply connected; that the food we grow and the land we share are interdependent.

100

%

of Plum Sales are from Certified Organic Products

ORGANIC RESEARCH

Research is key in breaking down barriers to enhance organic expansion, support organic policy, and build clear lines of communication between organic industry stakeholders. Plum partnered with the Organic-Center and the SHINE institute at the Harvard School of Public Health on the Net-Positive Impacts of Organic on Climate Change and Human Health study. The research is set out to examine the positive impacts of organic production and farming for the environment and human health.

BENEFITS OF ORGANIC

Increases local economic development1

Builds healthy soil from techniques like crop rotation2

Sequesters carbon from the atmosphere3

Fewer persistent pesticides or herbicides

Fewer synthetic growth hormones or antibiotics

No genetically modified organisms (GMOs)

LBS. OF ORGANIC INGREDIENTS WE’VE PURCHASED

FY17

FY16

FY15

27,374,281 lbs 26,900,340 lbs 22,422,527 lbs

1 Harvesting Opportunity: The Power of Regional Food System Investments to Transform Communities. 2 "Henneron, L., Bernard, L., Hedde, M. et al. Agron. Sustain. Dev. (2015) 35: 169. https://doi.org/10.1007/s13593-014-0215-8" 3 "National Soil Project, Northeastern University, Boston, MA, United States †The Organic Center, Washington, DC, United States "

16 | VERY BEST FOOD

VERY BEST FOOD | 17

By Parents, for Parents When it comes down to it, Plum is a company by parents, for parents. We know that properly nourishing baby is easier said than done, so a key part of what we do is to empower parents with the knowledge and tools they need to provide their little ones the very best food from the start. Our food philosophy comes to life in the shape of the:

1.

Products We Make We create products to constantly expose little ones to new flavors, empower healthy choices, offer convenient options for busy families, and keep the feeding journey fun.

2. Wellness Advisory Panel

We lean on our Wellness Advisory Panel to ensure Plum’s mission is actionable, credible, and grounded in the most progressive thinking out there.

3. Resource Center and Resources

We’ve developed Plum’s Resource Center, Channel, and The Feed Blog to offer parents over 130 pieces of original, easy-to-digest info on feeding and nutrition.

18 | VERY BEST FOOD

VERY BEST FOOD | 19

Our Newest Baby: Eat Your Colors ®

It’s a colorful world, baby! Eat Your Colors® was our first line of recipes curated by color, celebrating the beauty and diversity of nature’s vibrant hues.

Load & Launch The line launched with 6 different pouches. Each pouch brought it’s own vibrancy and color to baby’s world.

Dream & Engage We learned one of the biggest challenges for parents is providing the right variety of nutrients to baby. So we focused on an easy shortcut many of us were already using — color! The Eat Your Colors® line was imagined to reach more of baby’s senses — bright colors, new flavors, and enhanced texture, when possible.

Did you know Plum was the first baby food company to introduce Cauliflower, Turmeric, Eggplant, Sorghum & Bell Pepper into the mix?!

Ideate & Build We tried a million ideas while considering… • Visual sensory and color to engage baby’s sense of site • Texture • Nutrition & sugar content • Ingredient exposure

Make & Lock After months of curating, testing, and sharing, we decided on…. • Vibrant purees made with ingredients for bright color, texture, and taste • A clear window to showcase the vibrant colors • Packaging graphics that celebrate discovery of color • Recipes which include new ingredients never seen in the baby market • Veggie forward ingredients, and 8g of sugar or less.

20 | VERY BEST FOOD

VERY BEST FOOD | 21

all little ones

All little ones deserve access to the very best food. Because when little ones are full of enough nutrious food, they can live into their full potential, and have their full effect on the world. HIGHLIGHTS 201 7

• 4,039,691 organic meals and snacks donated • 9,700 nutrition education booklets given out • 1,143 communities supported

22 | ALL LITTLE ONES

ALL LITTLE ONES | 23

We believe in a future where all little ones have access to the very best food, and childhood hunger and malnutrition is no longer prevalent in the US. But, we still have a ways to go….

T H E PROB L E M : FO O D IN SECU R IT Y

®

A food insecure child does not have access to consistent and sufficient food to be fully nourished.

POVERTY

1 4 . 5 M IL L IO N CH IL DR E N in America live in poverty.

CAUSES

FOOD INSECURITY

1 IN 5 CH IL DR E N in America is food insecure. That’s 13.1 million kids.

W H I C H R E S U LT S I N

MALNUTRITION

Malnourished children are more likely to experience

15,000,000 meals and snacks to little ones in need.

A B C nutrition related disease like diabetes & obesity


Since the launch of The Full Effect in 2013, we’ve donated over

higher rate of illness & hospitalization

learning and developmental delays


ON - GOING DONATIONS & DISASTER RELIEF

Convoy of Hope helps to deliver millions of Plum meals out to communities in need through their nation-wide network.

How The Full Effect® works We produce nutritious products and nutrition education content

tips & tricks

That we donate to our partners

Nationwide Delivers hope by sharing food, water, emergency supplies, agriculture know-how and opportunities that empower people to live free of poverty and hunger.

RURAL COMPASSION

We support nutrition and education programs in rural communities, in the hopes to prevent the viscous cycle of poverty.

W E S U PPO RT ED

439

Paul in California, MO

rural communities

12

outreaches

Who get them into the hands of little ones across America


13,500

children

COMMUNITY OUTREACH EVENTS

Community events provide a day filled with services such as, onsite mammograms, dental exams, nutritional education guidance, bags of groceries (including Plum baby food for families with little ones!), family portraits, children’s shoes, and a carnival for populations of need.


ONGOING PRODUCT DONATIONS

PINE RIDGE FOOD BANK

Boulder, CO Pine Ridge, SD Works with communities in crisis through emergency food relief and empowerment programs.

Plum volunteers helped to open a permanent food bank on Pine Ridge Indian Reservation in 2015. Today, the food bank continues to serve 50 families a week. PINE RIDGE RESERVATION BACKPACK PROGRAM

We continue to donate product to support the Pine Ridge Loneman School Backpack program. Since it’s launch in 2015, our partners have seen increased school attendance and eagerness to learn!

200 150 served on a weekly basis from the food bank


Focuses on ending child poverty and family homelessness in the Bay Area, serving over 4000 families every year.

HPP EVENTS SPONSORSHIP

We’ve supported HPP events including their Health Fairs, Luncheons, and Baby Shower Celebrations to continue to build and support the local community.

breastfeeding rooms completed

CHILDREN

students provided with weekend nourishment for 38 weeks out of the year from the backpack program

San Francisco, CA

2

ADULTS

250

Justin, Cathryn & Walt

Plum donated 5 pallets of baby food to HPP 4 times this year. The food is handed out in the public communal area. Visitors to HPP have unlimited access to Plum baby and tots products.

SCHOOL GARDEN PROGRAM

This year, Plum volunteers ventured to the reservation to expand the garden program at Pine Ridge School. All produce created from the school’s garden program is available to the community – with approximately 100 community members eating from it.

6

lactation educators hired and trained

600 breastfeeding supplies provided

HEALTHY FEEDING INITIATIVE GRANT

We launched the early infant feeding grant in collaboration with our Infant Formula. HPP developed a healthy feeding curriculum to foster a supportive community around breastfeeding.

Hi Francesca!


#GivingTuesday Plum participated in the global movement to celebrate Giving Tuesday – the Tuesday after Thanksgiving and the international day of giving. Our Plum Parents gathered parents from within their community to volunteer at local non-profits throughout the United States.

80 volunteers IN 8 CITIES ORGANIZED DISTRIBUTION OF

We love our Plum Parents & City Dads Groups!


35,000 meals FOR 10 DIFFERENT O R G A N I ZAT I O N S


Leaving a baby-sized footprint for us means increasing transparency, sustainability, and committing to use business as a force for good. By thinking and acting sustainably, we can secure the highest quality of life for little ones now and those to come. HIGHLIGHTS 201 7

• Launched Ingredient Glossary • Reduced the size of the pouch master cartons to lessen our environmental footprint • Optimized logistics to remove ~85 trucks off the road • Converted to solar electric at Plum HQ

business for good 32 | BUSINESS FOR GOOD

BUSINESS FOR GOOD | 33

From farm to baby We know that food is personal. So, we set out on a journey in 2015 to personally get to know all our suppliers and farmers a little bit better and increase transparency into the communities, families, and environment that bring our products to life. Check out a few ingredient suppliers from our portfolio below!

bell pepper from Chiala Farms

peaches from SVZ

carrots from Bolthouse Farms

blueberries from SVZ

pumpkin from Stahlbush Island Farms

We think everyone has a right to know what is in their food. That’s why, we have taken strides to increase transparency into our products through our digital ingredient glossary. We’ve highlighted the ingredients we love and those that may be a bit more unfamiliar, so parents are resourced with the right tools to know what exactly their baby is eating.

cauliflower from Grimmway farms

peas from Stahlbush Island Farms

check out our new ingredients glossary!

Our ingredient work is nowhere near done. We’ll continue to look for ways to improve such that, we… spinach from Chiala Farms bananas from Paradise Ingredients

34 | BUSINESS FOR GOOD

Our ingredients

• Maximize the inherent nutrition of the whole ingredients • Push our product quality forward, beyond just flavor • Explore new formats and textures that will further help baby and tots with their developmental milestones


Sustainable Packaging In FY16, we completed a streamlined Life Cycle Assessment of our pouches. We learned that they have a smaller environmental footprint than glass jars in regard to greenhouse gas emissions and waste generated. To reduce the footprint of our pouches even further, we transitioned our entire pouch portfolio from a 2 pouch by 6 pouch master carton to a 1 pouch by 6 pouch master carton.

Transportation This year, we launched our Transportation Optimization Program to reduce the number of trucks on the road and greenhouse gas emissions from our freight. In only six months, we’ve removed 85 trucks from the road and avoided 944 mt CO2e emissions. Over the next two years, we hope to see further reductions of emissions by taking more trucks off the road

2017 outer corrugate case

85

corrugate sleeve

LTLs

944

inner cardstock sleeve

MT CO₂e

pouch

pouch

2 x 6 MASTERCASE

1 x 6 MASTERCASE

This switch resulted in

POUCH CARBON FOOTPRINT*

17%

POUCH INBOUND TRANSPORTATION TO OUR DC’S

15%

TOTAL POUCH CORRUGATE PACKAGING WEIGHT

TWO-YEAR GOALS 2018

2019

40%

POUCH RECYCLED CORRUGATE INCREASED TO

100%

313.65 LTLs

523.53 LTLs

* Based on streamlined life cycle assessment (LCA) by Environmental Packaging International on various packaging options, using a web-based Packaging Impact Quick Evaluation Tool.

WE LOV E P RAT T I ND U S TRI E S !

As Plum’s packaging supplier, they divert waste from landfills and use it to create energy for their facilities. They produce 100% recycled paper and packaging, like our new 1 x 6 Master Case!


= About 83 LTLs LTL = Less thanTruck Load MT = Metric Tonnes


Office sustainability We made major renovations to our Plum building over the past few years, and continue to look for ways to incorporate our mission through green building practices. We try to make it easy for employees to make small mindful changes here at the office, so we can collectively leave a baby sized footprint on the planet.

AMMENITIES The living wall keeps our air fresh and recirculates water, using 75% less water than traditional systems

ENERGY Efficient lighting to minimize energy usage

AMMENITIES Quiet space to recharge and refresh. Blankies and mood lighting included

OFFSETS Purchased carbon credits from Native Energy to offset GHGs created from our office space

ENERGY Energy Star® rated appliances minimize energy use from our kitchen appliances

WASTE Recycling and compost bins in the kitchen and centralized waste bins near desks encourage proper sorting and overall landfill reduction

COMMUTING & TRAVEL Indoor bike parking and centralized office space encourage green commuting

AMMENITIES Private pumping room to give mothers space to nourish their little ones

COMMUTING & TRAVEL Incentivize use of public transportation and virtual meeting technology to reduce in-person meetings and limit corporate travel

WATER Low-flow faucets, taps, toilets, urinals, and showerheads and signage reduce water usage AMMENITIES Very best food from the very first minute in the office

WASTE Alternative waste stations provide safe and convenient options for disposing batteries, plastic bags, e-waste, corks, and more

Sustainability partnerships We are proud to collaborate with like-minded organizations who share our commitment to foster a happier and healthier planet.

Bay Area based program that verifies businesses that meet higher standards of environmental performance

Collaborative of natural foods companies working toward a vision to reverse climate change

Standardized labeling system to clearly communicate recycling instructions to the public

Group of folks devoted to cultivating a better understanding of what organic really means and the environmental and health benefits choosing organic provides

Trusted, go-to source of information for scientific research about organic food and farming

Collaboration of leading companies committed to advance how flexible plastic packaging can be effectively sorted for recovery

B Corp provider of carbon offsets, renewable energy credits, and carbon accounting software

Collective of organizations concerned with protecting consumers’ right to know, and support the fight for mandatory labeling of genetically engineered foods

B Corporation partner that aims to develop improved recycling efforts and creates new end markets for materials

Public agency funding projects that help reduce waste in our local Alameda County


Community of sustainable business leaders driving positive impact on our industry and our environment


By connecting and nourishing our team with our mission, we can preserve the special-ness of Plum’s culture. HIGHLIGHTS F Y1 7

• New Workplace of our Future programs implemented, such as Flexible Work Guidelines, Food Philosophy & Mission 101, and Wellness Wednesday • Kick-off of the Inclusion Challenge with WorkLab • Raised $14,000+ through employee-led fundraising initiatives

culture 42 | CULTURE

CULTURE | 43

Workplace of our Future

In 2016, we launched the Workplace of our Future principles to help protect the specialness of our culture. This year was the first full year where the principles were thoughtfully implemented into specific programs. We’ve already seen dramatic results!

VISION

VISION

VISION

VISION

Employees are part of dynamic teams that come together to work on projects effectively with a clear focus

Understanding of well-being is highly individualized and respect for accommodating each person is built into the culture

People feel empowered to manage their own time, and leadership helps to keep focus on priorities so that resources are balanced.

Open work spaces foster spontaneous collaboration while alternative spaces let people find focus and get work done.

PROGRAMS

PROGRAMS

PROGRAMS

Established quarterly business updates to revisit strategic priorities and provide an opportunity to hear from all functions.

Ideated on space not just as desks but as a fluid environment for employees to work based on the task at hand.

PROGRAMS

Began formal Mgr Trainings to ensure communication between managers and employees is a two-way conversation covering long term professional and developmental goals. “I know how my work contributes to the goals of Plum.”

96%

Created the Wellness Wednesday series to educate employees about all things wellness (food or not!). Topics have included: Ayurveda, Paleo cooking, Self Defense, and Naturopathic Solutions to Stress. “My Manager genuinely cares about my wellbeing.”

91%

“I know what I need to do to be successful in my role.”

“Our physical workspace is enjoyable to work in.”

76%

83%

VISION

Team, department, and cross-departmental respect and camaraderie is fostered through compassion, empathy, and time spent together. PROGRAMS

Launched the diversity & inclusion challenge to ensure that all voices at Plum are welcomed and heard. “I feel I’m part of a team.”

83%

44 | CULTURE

VISION

VISION

People are able to work seamlessly with their team whether they are working from home, in remote office, or at Plum HQ.

Company mission and values are integrated into all aspects of the employee experience so that our people feel empowered to implement them to the fullest

PROGRAMS

Designed Flexible Work Guidelines to be applied in a way that works for the unique needs of each individual. “We are genuinely supported if we choose to make use of flexible working arrangements.”

86%

PROGRAMS

Developed the Core Truth Recognition and #Team Parent Profiles Added in Food Philosophy and Mission 101 for New Hires I know how, in my role, I can help further our mission.”

85%

CULTURE | 45

WORK LAB

A team of Plum employees worked alongside Work Lab, a design accelerator, and other forward thinking, innovative Bay Area companies to tackle the topic of Diversity & Inclusion. INTERNAL D&I TEAM

We created an internal Diversity and Inclusion team, who focuses on implementing the ideas coming out of the WorkLab focus session. BCORP INCLUSION CHALLENGE

We participated in the B Corp Inclusion Challenge, which helped to jump start the dialogues of Diversity & Inclusion at Plum. GENDER NEUTRAL ADVOCACY

Love Wins. We consciously created gender neutral restrooms and shared articles around gender pronouns.

An Inclusive Community We aspire to be an inclusive and equitable workplace for all, and foster a culture of belonging so that everyone feels welcome and all voices are heard. We recognize that by fostering a supportive environment, we can inspire everyone to Bring Their Own Self, and enable behaviors that drive a culture of innovation.

How we’re catering to our working parents MILK STORK

A program that makes it easy to get your breast milk home when you’re away on business. That way, our parents don’t have to choose between their career and their commitment to breastfeeding. TEND LAB

Tend Lab facilitated an internal survey to gauge how parents experience work, and educated all employees on their research around parenting as it relates to performance at work. PARENTAL RETURN FROM LEAVE % of parents who returned to work over the past 3 years

Programs and Partnerships

94% 79%

Plum

National Average

Diversity at Plum

64% of managerial staff are women

46 | CULTURE

28% of managerial staff are minorities

CULTURE | 47

Each month, we celebrate one Plum employee who embodies what we call our ‘Core Truths’, and goes above and beyond with their integrity, impact, and overall amazingness. 48 | CULTURE

DAVE, SR. MANAGER R&D

“Dave is incredibly passionate about making great tasting products, but most importantly will go that extra mile for his team and his teammates.”

SHANNON, FINANCIAL ANALYST

“I have worked a lot with Shannon over the years and love that she genuinely brings her REAL self to work”

LYNN, ASSOCIATE BRAND MANAGER

DREW, IT MANAGER

AMI, DIRECTOR OF COMMUNICATIONS

“He embodies everything one could ask for in a teammate, and constantly goes above-and-beyond.”

“You can tell how fulfilling it is for Ami to see others succeed and feel supported.”

STEPHANY, PEOPLE & CULTURE MANAGER

AMY, BUSINESS PROCESS IMP. ANLST

“Patience! Patience! and more Patience! She takes care of all of us here and always leads with heart!”

“ I don’t think I know anyone else who opens their heart as big as Amy.”

LINDA, SR. REGULATORY MANAGER

“You will have a hard time finding someone more passionate than Linda about giving babies the best nutrition possible.”

“Lynn is always happy to jump in, mentor, and help people when they need a gentle touch.”

ROD, FP&A MANAGER

“He showed real persistence and managed to get it all done with that friendly smile we have all come to know and love.”

NAOMI, INSIGHTS MANAGER JEN, SR. BRAND MANAGER

JUAN, BUSINESS PROCESS IMP. ANLST

“Jen has an insatiable inquisitiveness and curiosity that I find absolutely infectious.”

“Most importantly, Juan is asking others how he can help, even with the many demands on his plate.”

“She makes us all better by being strong advocate for doing what’s right, actively seeking out data to support a case, and using her own moral compass.”

CULTURE | 49

Our Home is your Home

Volunteering

BRING YOUR LOVED ONES TO WORK DAY

To empower employees to engage in the community, Plum offers paid time off to volunteer, provides planned team opportunities for employees to engage each quarter, and encourages employees to choose when and where they volunteer their time in the community.

A day where employees were encouraged to bring family, friends, children, partners, or any loved one into the Plum office. NEWCO.

A new event experience where attendees pick companies and mission-based organizations they want to visit, and learn directly from the company’s leadership in the company’s home environment. SCIENCE TECHNOLOGY ENGINEERING MATH DAY

A day session where the Plum R&D team welcomes a group of local high school kids into the office to experience real R&D exercises!

50 | CULTURE

76% of employees took paid time off for volunteer service

401

Total volunteer hours

CULTURE | 51

Charitable Contributions Dollars for Doers Campbell Soup Company offers a corporate matching gift program where the company matches donations $1 to $1.

$8,500 Total additional funding generated through Campbell’s Dollars for Doer’s Program, which rewards volunteering through grants

Fundraisers

MOVEMBER

Plum employees held an auction to raise funds for the Movember Foundation. Employees could bid on a beard, then choose a facial hair style for an onsite barber to shave (think handlebar mustache, mutton chops, etc).

$1,200

Raised for the Movember Foundation

REFUGEE SUPPORT

The team hosted a silent auction to support the International Rescue Committee, and raised $7,628 in donations toward the local Bay Area refugee resettling program.

$14,923 Raised for the IRC after Plum’s matching donation

• Alameda Food Bank: $500 • Convoy of Hope: $2,000 • Covenant House: $1,500 • City Slickers: $4,500

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Love Bomb Each week, we end our weekly all-hands meeting with a photo or note from a consumer – a regular reminder of who we show up for. We’re honored to serve little ones with the products we make and values we try to model!

My daughter is a fan of Plum she can’t talk yet but she eats it all -Gigi

I’m loving my yum yum Plum! at I can sit up! high chair now th cles! Yay for butt mus esca – Romina Franch Someon e s n at c h ed these right out o f my h a nd her Plum organics s! Loves !! - Adina a

Getting into the month of October by enjoying some banana & pumpkin baby food from Plum Organics!!! – Kayla

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Plum Organics ‘squishy’ - a very important part of a summery bike ride across the Oakland/SF Bay Bridge! – Michael

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