Mobile Connections to Libraries - Pew Internet Libraries

Dec 31, 2012 - An earlier survey in 2009 by scholars at the University of. Washington found that 6% of Americans ages 16 and older had used a mobile device to connect to a library site, so the incidence of this activity has doubled since then.1. Those who are most likely to have connected to a library site include parents of ...
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DECEMBER 31, 2012

Mobile Connections to Libraries 13% of those ages 16 and older have accessed library websites via mobile devices Lee Rainie Director, Pew Internet Project Kathryn Zickuhr Research Associate, Pew Internet Project Maeve Duggan Research Assistant, Pew Internet Project

Pew Research Center’s Internet & American Life Project 1615 L St., NW – Suite 700 Washington, D.C. 20036 Phone: 202-419-4500

http://libraries.pewinternet.org/2012/12/31/mobile-connections-to-libraries

Findings Some 13% of those ages 16 and older have visited library websites or otherwise accessed library services by mobile device. This is the first reading in a national survey by the Pew Research Center’s Internet & American Life Project on this subject. An earlier survey in 2009 by scholars at the University of Washington found that 6% of Americans ages 16 and older had used a mobile device to connect to a library site, so the incidence of this activity has doubled since then.1 Those who are most likely to have connected to a library site include parents of minor children, women, and those with at least some college education. (See table below)

1

Becker, Samantha, Michael D. Crandall, Karen E. Fisher, Bo Kinney, Carol Landry, Anita Rocha. Opportunity for All: How the American Public Benefits from Internet Access at U.S. Libraries. March 2010. Available at: http://www.gatesfoundation.org/learning/Documents/OpportunityForAll.pdf

pewinternet.org

2

Mobile library users % of Americans ages 16+ who have accessed library services via mobile device

All those ages 16+ (n=2,252)

13%

Men (n=1,059)

11

Women (n=1,193)

16*

Age 16-17 (n=101)

16*

18-29 (n=369)

18**

30-49 (n=586)

18**

50-64 (n=628)

10*

65+ (n=531)

5

Race/ethnicity White, Non-Hispanic (n=1,572)

12

Black, Non-Hispanic (n=243)

17

Hispanic (n=277)

14

Annual household income Less than $30,000/yr (n=629)

13

$30,000-$49,999 (n=363)

14

$50,000-$74,999 (n=314)

15

$75,000+ (n=567)

16

Education level No high school diploma (n=254)

9

High school grad (n=610)

9

Some College (n=562)

14**

College + (n=812)

21***

Parent of minor Parent (n=584)

19*

Non-parent (n=1,667)

11

Urbanity Urban (n=721)

16*

Suburban (n=1,090)

13*

Rural (n=440)

8

Source: Most recent data from Pew Research Center Internet & American Life Project Library Services survey. October 15-November 10, 2012. N=2,252 Americans ages 16 and older. Interviews were conducted in English and Spanish and on landline and cell phones. Margin of error is +/- 2.3 percentage points for the total sample. * indicates statistically significant difference compared with others in same grouping

pewinternet.org

3

Library website users In all, the Pew Internet Project survey finds that 39% of Americans ages 16 and older have gone to a library website at one time or another and, of them, 64% visited a library site in the previous 12 months. That translates into 25% of all Americans ages 16+ who visited a library website in the past year. Those who are most likely to have visited library websites are parents of minors, women, those with college educations, those under age 50, and people living in households earning $75,000 or more.

Library website users % of Americans ages 16+ who have used a library website

Ever visited library website

Visited site i