Jun 22, 2016 - Welcome Address by Conference Chair. Seth Painter, HealthLink Dimensions. 09:10 -. 09:40 AM. Case Study:
4th Annual
MOBILE PHARMA SUMMIT June 22-23, 2016, New York, NY
Conference Agenda Wednesday, June 22, 2016 9:009:10 AM
09:10 09:40 AM
09:40 10:10 AM
10:10 10:40 AM
10:40 – 11:10 AM
Welcome Address by Conference Chair Seth Painter, HealthLink Dimensions
Case Study: Navigating the Mobile Pharma Ecosystem Chris Evans, Vice President, Global Innovation, West Pharmaceutical
Creating an App & Analytics Platform for Healthcare Dr. Michelle Longmire, MD, Co-Founder, Medable
NETWORKING BREAK Sponsored by Next IT Healthcare
COMMERCIAL PHARMA MOBILITY TRACK
CLINICAL TRIALS INNOVATION TRACK
Chair – Seth Painter, HealthLink Dimensions
Chair – Joan Chambers, COO, CenterWatch
mChange for Health Self Care
Leveraging Analytics in mClinical Project Design and Implementation
David Silk, Partner Lead, Healthcare, Google
PANEL: Mobile Engagement Strategy for Pharma Marketers 11:10 11:40 PM
Beth Wilson, Sr. Manager, Product Marketing, Celgene Larry Bressler, Sr. Director, Marketing, Shire Panelist TBA
Moe Alsumidae, President, Chief Science Officer, Annex Clinical
Performing Clinical Trials around New Technologies – AnAPPhylaxis Case Study Anna Sala, MD and Adrian Curran Co-Founders, Adnan Medical Innovation
4th Annual
MOBILE PHARMA SUMMIT June 22-23, 2016, New York, NY
11:40 12:10 PM
Implementing AI in Commercial Pharma: Applications and Analysis Mike Wiseman, Chief Technology Officer, Next IT Healthcare
12:10 – 1:10 PM
01:10 – 01:40 PM
Tim Joy, Sr. Director, Clinical Informatics Innovation, Pfizer Christopher Bowen, Sr. Information Manager, Pfizer
NETWORKING LUNCHEON
COMMERCIAL PHARMA MOBILITY TRACK
CLINICAL TRIALS INNOVATION TRACK
Building Media Personas Based on Patient Mobility
SleepHealth Case Study: Weaving the Internet of Sleep – The Future of Patient-Centric Collaborative Sleep Health Management Using Web-Based Platforms
Matt Nespoli, Assoc. Digital Media Director & Michael Deichmiller, Account Director, Butler/Till Health Group
1:40 – 2:10 PM
Case Study: Patient-Centered Drug Development Initiatives
Adam Amdur, Chief Patient Officer, American Sleep Apnea Association
GlucoSuccess, ResearchKit and Devices Currently in Evaluation at MGH Speaker TBA Stanley Shaw, Co-Director, CATCH, Massachusetts General Hospital
PANEL: Content Marketing to Mobile-First Consumers 02:10 – 02:50 PM
Jorge Herrera, Head of Digital, LatAm, Pfizer Buddy Scalera, Sr. Director, Content Marketing, The Medicines Company Panelist TBA
PANEL: Evaluating Technologies aimed at Improving Healthcare Panel Moderated by HITLAB
4th Annual
MOBILE PHARMA SUMMIT June 22-23, 2016, New York, NY
02:50 03:10 PM
03:10 – 03:40 PM
NETWORKING BREAK Sponsored by Next IT Healthcare
COMMERCIAL PHARMA MOBILITY TRACK
CLINICAL TRIALS INNOVATION TRACK
The Measurement Trap: How Correct KPIs May Hinder Innovation When Applied at the Wrong Level
Helping Patients Connect with Clinical Trials Joan Chambers, COO, CenterWatch
Uteng Cheang, Mobile Leader, AstraZeneca
03:40 – 04:10 PM
04:10 04:35 PM
PANEL: Merging Clinical Outcomes & Patient Experience to Create Apps
How Montefiore is helping Tech Startups connect and drive collaboration
Moderated by: D’Arcy King, EVP, Chief Strategy Officer, Daggerwing Health
Steve Berman, Head of Business Development, Montefiore Medical Center
The Doctor Will Text You Now: Keeping Pharma Sales Reps Engaged with Digitally-Focused Physicians
How Montefiore is using Mobile Tools, Wearables and more in Clinical Trials
Jamie Manning, Digital Director, Decision Resources Group
04:35 05:00 PM
What You Don’t Know About Mobile May Hurt You
Mony Weschler, CTO, Head of Innovation, Montefiore Medical Center
Tech Entrepreneur Panel Discussion
Zoe Dunn, Principal, Hale Advisors
05:00 06:30 PM
NETWORKING DRINKS RECEPTION Sponsored by Medable
4th Annual
MOBILE PHARMA SUMMIT June 22-23, 2016, New York, NY
Conference Agenda Thursday, June 23, 2016 09:00 09:10 AM
Day 2 Welcome Address by Conference Chair Seth Painter, HealthLink Dimensions
KEYNOTE PANEL: Practical Perspectives on Mobile Health Tools
09:10 09:40 AM
Doug Elwood, Health & Wellness Leader, NYU Langone Michelle Crouthamel, Project Manager, GSK Alex Simmonds, Assoc. Director, Health IT, BMS Hassan Kadham, Project Manager, Boehringer Ingelheim Thomas Tsang, CEO & Co-Founder, Valera Health Moderated by Matt Hendricks, Partner, Pharmica Consulting
09:40 10:10 AM
Leveraging Innovation in Mobile Technology for Deeper Patient Insights Brian Mondry, Global Head, Digital Innovation, Kantar Health
10:10 10:30 AM
10:30 10:55 AM
NETWORKING BREAK
COMMERCIAL PHARMA MOBILITY TRACK
CLINICAL TRIALS INNOVATION TRACK
Track Chair: Seth Painter, HealthLink Dimensions
Track Chair: Joan Chambers, COO, CenterWatch
Zoetis Case Study: Creating a Mobile Platform to Improve Customer Engagement
Case Study: Building the Smarter Inhaler – Lessons Learned
Jerry Murphy, Director, Sales & Marketing Effectiveness, Zoetis
Michelle Crouthamel, Project Manager, GlaxoSmithKline
4th Annual
MOBILE PHARMA SUMMIT June 22-23, 2016, New York, NY
10:55 11:15 AM
Geisinger Case Study: GiM’s Mobile Patient Engagement Platform Chanin Wendling, Director, e-Health, Geisinger Health System
11:15 11:40 AM
A Email & Mobile: Borinh or Breakthrough? New Tricks, Tips, and Metrics in a Customer-Centric World Alfred O’Neill, Principal, Harbinger Associates
GSK’s Mobile Health Initiative Case Study Julian Jenkins, VP Innovation Performance and Technology, GlaxoSmithKline (TBC)
CLINICAL PANEL: How to best Integrate Mobile & Wearable Devices within Current Clinical Settings Mony Weschler, CTO, Head of Innovation, Montefiore Medical Center Chanin Wendling, Director eHealth, Geisinger Health System
11:40 – 12:00 PM
What Physicians Need and Want in Mobile Dr. David Lee Scher, MD, FACC, FHRS Cardiologist & Digital Health Technologist DLS Healthcare Consulting
12:00 – 1:00 PM
The Promise of AI is Being Delivered in Healthcare Victor Morrison, SVP, Strategy, Next IT Healthcare
NETWORKING LUNCHEON
