Identify yourself as an Independent Modere Social. Marketer. ⢠Do not use Modere or its trademarks in domain names, em
Modere Digital Marketing Policies
Digital Marketing How do I begin?
Websites
Social Media
Email
Paid Advertising
Know the Rules • Do not post illegal product or business claims • Get approval to create your own business websites • Identify yourself as an Independent Modere Social Marketer • Do not use Modere or its trademarks in domain names, email addresses, username, site names
• Don’t use Modere’s social pages to solicit
Modere.com vs. Shifting Retail • Modere.com is where everyone orders Modere products • Shiftingretail.com is for social marketers to promote and manage their business. • Free Custom Modere website for all Social Marketers • Log in for business management
• Can I create my own website or Modere blog? • Yes, with approval from compliance at
[email protected] • Don’t use Modere trademarks in the domain or title of your site.
Making the Most of Social Media • Do not use Modere’s trademarks in your username, domain, sub-domain, page name, title, or profile image. • • •
Trademarks include Modere, logos, and Shifting Retail For example: Facebook.com/jennymodere, www.moderelife.com Use approved images from the social media kit in your back office resources
• Be authentic and tell your real Modere experiences. • •
Don’t post illegal claims on product or business. Example – “Joint health cured my tennis elbow.” Or, “Join my business now to make $5,000/month.”
Making the Most of Social Media • Modere social media sites are for customer conversations • Don’t post referral codes or discuss business opportunities • We welcome your product reviews and Modere experiences
• Shifting Retail sites are for social marketer conversations • Don’t use Shifting Retail social pages to solicit • Ask questions, relate your experiences, share photos and videos, business tips, etc.
Tips for Savvy Email Marketing • Email is a conversation – Keep it personal. • Identify yourself as an Independent Modere Social Marketer • Do not use Modere or its trademarks in domain names, email addresses, username, site names
• Don’t email people you don’t have permission to send email to. That’s called SPAM.
Paid Advertising–Advanced • Search Engine Marketing | Social Media Ads • Don’t bid on Modere trademarked keywords or use non approved images. • Trademarks include Modere, logos, and Shifting Retail • Use approved images from the social media kit in your back office resources
• Get approval for custom landing pages •
[email protected]
Offline Marketing • Identify yourself as an Independent Modere Social Marketer • Use approved images from the social media kit in your back office resources
• All rules apply • Get approval from
[email protected]
Questions?
