Mosaic Hong Kong brochure - Experian Hong kong

execution. Marketing and planning applications for Mosaic include the following: Direct/Target marketing. Customer acquisition modelling. Campaign analysis.
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Experian Mosaic Hong Kong Understanding your customer segments

Upper Eche lons Expa t s and the Pr i v i l eged M a t u r e d We a l t h y El i t e Prof essiona ls Ris ing Sophis t ica t es

We l l - t o - d o We l l - o f f F a m i l i e s Yo u n g E x e c u t i v e s

Eme rging Middl e Cl ass New Mor tgagees Government Quar t ers Middl e-cl ass Pl e asure Ma ture Home Owners

Suburban Loca ls O l d To w n E m p t y - n e s t e r s S e t t l e d Wo r k e r s Comf y Count r yside Rural Herit age

Compact Cit y Lif e Urban Practicals Bargain Seekers

Comf y Subsidis ed Homes New Coupl es and Kids Growing Fami l i es Mature St abilit y Ex t ended Fami l y Lif e

Gr ass Root s Li v ing Blue Collar Parent s Basic Lif e Pursuits

Communi t y Cha l l enge Nuclear Rent ers St r i v ing Mul t i-e arne r s Aging Gene r a t ions

Grey Perspect i ves Elders Communi t y Re t ire e Fami l i es Sunse t Simpl ici t y

Communa l Homes Communa l Homes

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Welcome to the new generation of consumer classifications for Hong Kong. Over the last 20 years, Experian® has established itself as a leading global provider of consumer segmentation. Our objective is to provide decision makers with the tools and services they need to successfully implement direct marketing and micromarketing strategies within their business. Whether you wish to target, acquire, manage or develop profitable customer relationships, we aim to provide the best segmentation solutions to help your business grow. Mosaic Hong Kong takes its place amongst a global network of Mosaic segmentation that classifies a billion people worldwide, covering a third of the earth’s surface. Mosaic Hong Kong Mosaic Hong Kong is the third generation of the Mosaic consumer segmentation system that describes Hong Kong consumers. It is a geo-demographic segmentation system that classifies all Hong Kong households and neighbourhoods into 29 unique Mosaic types and 10 groupings that share similar demographic and socio-economic characteristics. Mosaic was developed based on more than 20 years of segmentation development expertise from one of the global leaders in segmentation systems. Experian has built more than 40 consumer segmentation systems around the globe, and the Mosaic classification is available in more than 25 countries.

The result is a classification that paints a rich picture of Hong Kong consumers in terms of their sociodemographics, lifestyles, culture and behaviours to provide you with an accurate and comprehensive view of your customers, prospects and markets.

Upper Eche lons Expa t s and the Pr i v i l eged M a t u r e d We a l t h y El i t e Prof essiona ls Ris ing Sophis t ica t es

We l l - t o - d o We l l - o f f F a m i l i e s

How is Mosaic built? Over the last 20 years, Experian has built more than 40 segmentation solutions worldwide. This gives us valuable insight into the best sources of data and methodologies to build truly innovative segmentation.

Yo u n g E x e c u t i v e s

To build Mosaic, the following approaches were taken: Eme rging Middl e Cl ass New Mor tgagees Government Quar t ers

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Middl e-cl ass Pl e asure Ma ture Home Owners

Suburban Loca ls O l d To w n E m p t y - n e s t e r s S e t t l e d Wo r k e r s Comf y Count r yside

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Identification of the most appropriate data sources as inputs A sophisticated proprietary approach to clustering, unique to Experian Extensive analysis to assist in validation and interpretation of the segmentation.

Rural Herit age

Compact Cit y Lif e Urban Practicals Bargain Seekers

Comf y Subsidis ed Homes New Coupl es and Kids Growing Fami l i es Ma ture St abilit y

Data Components

process, where they are tested for discrimination, robustness and their correlation to other vari