means once you have penetrated these trend-setters, this group will not only go out of their way to .... alliance . We l
MUNN Racing KTM in 2012 embarked on a journey to capitalize on the incredible growth and marketing potential of professional supercross and motocross racing. Munn Racing had some great success with our program for two amazing seasons. Munn Racing made a huge impact on the world stage of Monster Energy AMA Supercross and FIM World Championship. Munn Racing has taken a few years to regroup and realign our positioning and now is the time to recapture and leverage the success of the past. We are embarking on the quest again with a factory level professional supercross / motocross racing team. Munn Racing anticipates great things transpiring again for our team, partners and sponsors. Munn Racing is hungrier than ever to become an even stronger force in supercross motorsports racing, marketing and retailing .
MUNN Racing will contest the Monster Energy AMA Supercross FIM World Championship Series for 2017.
THE SPORT OF SUPERCROSS Widely regarded as the king of extreme sports, American Supercross is considered the world’s premier action sports venue. The events are produced inside stadiums across North America, each in a major urban market. Supercross is the second most attended motorsport in the U.S., frequently selling out venues such as Edison International Field, and the Georgia Dome. Only NASCAR has greater live fan attendance. Both live attendance and television viewership rose in 2013. to 848,485 and 15,930,000 respectively. These numbers have grown immensely since 2012 and expected to grow in 2017. The 17-round 2017season kicks off January 7, in Anaheim, California, and will conclude May 6, in Las Vegas, Nevada. The format has qualifying heats leading to a 20-lap main event for the premier 450SX class. The smaller displacement class, called 250SX, races a 15-lap main event. Munn Racing will field a two rider team contesting the AMA Monster Energy Supercross FIM World Championship. The action is intense!
SUPERCROSS PIT PARTY
SUPERCROSS delivers the best direct marketing in motorsports, with up close and personal connection with its enthusiasts. Fans are encouraged to come early to experience the Party in the Pits as well as enjoy afternoon practice. A SUPERCROSS Pit Party features each team and riders signing autographs, thrill acts, main stage activities, live bands, vendor booths, photo ops and other activities. The opportunities for partners to engage their direct market creating brand awareness to consumers is profound.
FIERCELY LOYAL FANS Fans are active participants. They surf the web and social media for standings and info on the racers. What does this mean for your brand? It means once you have penetrated these trend-setters, this group will not only go out of their way to purchase your brand, their power of persuasion will influence others to follow suit.
87% of race fans indicated they purchase products from companies that sponsor motorcycle racing. This kind of brand loyalty has been proven to rival that of NASCAR.
FAN DEMOGRAPHICS SUPERCROSS
SUPERCROSS LIVE COVERAGE
“With nearly 160 hours of domestic programming on FS1 and CBS Sports, and nearly 50 hours of live streaming of practice and qualifying, this is the most complete Monster Energy Supercross’ television and streaming package ever,” said Ken Hudgens, COO, Feld Motor Sports. “For the first time in the sport’s history, North American fans will be able to watch every race live. The international distribution of Monster Energy Supercross will also reach record levels in 2017, as nearly 200+ countries will air Monster Energy Supercross this season, including live coverage from Australia.”
TV PROGRAMMING HIGH-LITES
PROGRAMMING HIGH-LITES • FOX SPORTS 1, 90 MILLION HOUSEHOLD REACH • FOX SPORTS 2, 37 MILLION HOUSEHOLD REACH • CBS SPORTS • 106 HOURS OF ORIGINAL PROGRAMMING • 160 HOURS OF DOMESTIC PROGRAMMING • 50 HOURS OF LIVE STREAMING • SX VIEWERSHIP AVERAGED 1.2 MILLION PER ROUND IN 2014 • GROWING A YOUNGER VIEWERSHIP IN 2014 “5 YRS FROM 45 TO 40” • SX TV RATINGS “BETTER THAN BIG EAST BASKETBALL “ • MET-LIFE STADIUM Generates, 500 local and national print features 175 TV segments.
ATTENDANCE – INTERNET - SOCIAL MEDIA FAST FACTS ATTENDANCE • 831K+ LIVE ATTENDANCE • 52K AVERAGE LIVE ATTENDANCE • 329K+ TOTAL PIT PARTY ATTENDEES •24K AVERAGE PIT PARTY ATTENDANCE SUPERCROSSONLINE.COM • 14.3+ MILLION PAGE VIEWS • 3.6+ MILLION UNIQUE USERS SUPERCROSS LIVE STREAMING • 2.9+ MILLION LIVE STREAM VIEWS • 880K UNIQUE USERS +12% FROM 2013 • 55K VIEWERS PER BROADCAST +22% FROM 2013 • 74K FOLLOWERS +85% FROM 2013 SOCIAL MEDIA STATISTICS • 1.6 MILLION FACEBOOK FANS • 138K TWITTER FOLLOWERS • 62K INSTAGRAM FOLLOWERS YOUTUBE • 22.5+ MILLION VIEWS
“World Class” RIDERS MUNN Racing is proud to announce an alliance with Josh Hansen for 2017. Josh is one of the worlds best riders and is a threat to win whenever he competes. “Hanny” marches to the tune of his own drum and his outside of the box social media followers and fans are stronger than ever. Josh is fresh off a podium finish at this years Red Bull Straight Rhythm. Josh is showing true championship form and is ready to take on all challengers as he contends for the AMA Monster Energy / FIM World Supercross West Coast Lites Championship. “ Josh has style and racing prowess that exceeds all but a few riders in the world . We jumped at the opportunity to support his Championship quest.”, Chip Munn, Munn Racing / Owner
“World Class” RIDERS MUNN Racing is glad to announce Kyle Cunningham to the team for 2017. Cunningham has showed the world these last few seasons that he has the speed and poise to be on top of the box in 2017. “ Kyle is a world class rider and brings a vast amount of experience that will be a great asset to our program and help sharpen the irons of the entire team”, Chip Munn, Munn Racing / Owner
MARKETING - BRANDING - SALES Our marketing team will work with the sponsor throughout the relationship to measure the performance against stated goals and assist in making any necessary changes to insure success for the sponsor. We believe this gives a solid outline of our racing program's marketing benefits. Munn Racing , immediate stocking of products, daily sales through network and online retailing munnracing.com KTM Talk.com, Featured Ad Campaigns , 154,587 members
Munn Racing , Media campaigns through VitalMX.com and other media outlets like, Transworld MX , Motocross Action and Racer X Illustrated. Data Collection Opportunities Full Scale Social Media Marketing Campaigns Exclusive Email Campaigns Web Link Opportunities Sponsor Product Commercial / Video placements Inclusion in Press Releases
ON-SITE BRAND AWARENESS MARKETING Product Display & Signage Branded Giveaway Opportunities VIP / Exclusive Opportunities Data Collection Opportunities Targeted Demographic 24K+ per event Sampling / Handouts Widescreen Product Commercial / Video placements Athlete Endorsements
TEAM NAME-BRAND IMAGING-PRODUCT PLACEMENT
2017 SCHEDULE
INTERNET MEDIA COVERAGE
PRINT MEDIA COVERAGE
SPONSORSHIP PACKAGE BENEFITS On-Site Business Related Benefits • Tickets • Pit Party Passes • Special Access Opportunities • Dealer Participation • Client Hospitality • Team / Athlete Appearances • On-Site Giveaway Opportunities • Data Collection Opportunities Off-Site Business Related Benefits • Athlete Appearances • Dealer Participation • Product / Partner Tie Ins • Access to Event Generated Mailing Lists BENEFITS CONTINUED NEXT PAGE
SPONSORSHIP PACKAGE BENEFITS On-Site Supercross Branding Benefits • Title Proprietary Component • Category Exclusivity • Official Product • On-Site Display Rights • On-Site Signage • Environment Branding ( Staff, Team apparel ) • Branding on all team posters and handouts • On-Site Giveaways that include sponsor logo • On-Site Media Screen Commercials / Video Off-Site Supercross Branding Benefits • Media Buys / Racer-X / Transworld MX / MXA • Media Buys Internet / Racer-X ect… • Advertising Media Tie-Ins • Inclusion Online Marketing Campaigns • Social Media Campaigns, Facebook, Twitter, Instagram
PARNTERSHIP LEVELS OF INVESTMENT PLATINUM TITLE “ TEAM NAMING” Investment $200,000 GOLD CO-TITLE “ TEAM CO-NAMING” Investment $150,000 SILVER ASSOCIATE Investment $100,000 BRONZE ASSOCIATE Investment $75,000 OFFICIAL PRODUCT Investment $25,000
PRODUCT SUPPLIER Investment $7,500 SUPPORTING Investment $5,000
THE FOUNDATION TO WIN MUNN Racing is building strong multi-year alliances which will give us the power and foundation that is needed to succeed today and well into the future. Our focus is all about TEAM unification and BRAND awareness, all members / riders working to reach and exceed TEAM objectives. We are passionate and committed to exceed our goals and win.
MANAGEMENT / MARKETING TEAM Munn Racing KTM-Husqvarna and marketing team, start with defining the marketing plan and objectives of the company/entity. After obtaining a thorough understanding of the goals of partnership and how they will be measured, we prepare a customized and detailed marketing and advertising plan. Partner sponsorship benefits can be increased or adjusted to fit marketing objectives. I would like to discuss within strict confidence the finer details of creating a long term alliance . We look forward to schedule a conference call, please contact our management and marketing team director.
Robert Birmingham Director of Marketing & Racing Development Munn Racing KTM-Husqvarna / MX Success Cell: 318-382-3706
[email protected]
Chip Munn Team Owner Munn Racing KTM-Husqvarna 557 N. Connally Dr. Elm Mott, Texas 76640 P. 254-829-0004
[email protected]
Platinum Title $200,000 2
Gold CoTile $150,000 2
Silver Associate $100,000 2
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Off-Site Business Related Benefits Off-Site Team / Athlete Appearances Dealer Group / Dealer Participation Product / Partner Tie Ins Access to E-Mailing Lists / Generated Databases
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On-Site Team Brand Related Benefits Title of Proprietary Component Category Exclusivity Official Product On-Site Display Rights On-Site Signage Environment Signage (Team Uniforms / Clothing) Ad Space Event Program On-Site Giveaways that Include Sponsor Logo Presentations with Sponsor Presence / Video etc.
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Off-Site Brand Related Benefits Media Buys Magazine Media Buys Internet Advertising / Media Tie-Ins Inclusion Online Marketing Campaigns Inclusion in Press Releases Inclusion in Email Campaigns Ads Placement / Team Partners / Sponsor Sites Web Link Opportunities Use of Marks & Logos / Team Partners / Sponsors
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Packages and Benefits Annual Asking Price Number of Years in Term On-Site Business Related Benefits Tickets Discounted Admissions Special Access Opportunities Dealer Group / Dealer Participation Client Hospitality Team / Athlete Appearances On-Site Promotion & Giveaway Opportunities Data Collection Opportunities
Bronze Associate $75,000 1
Official Product $25,000 1
Product Supplier $7,500 1
Supporting Sponsor $5,000
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