Mumbai, August25, 2014:Mahindra Two Wheelers Ltd. (MTWL), a part of the USD 16.5 billion. Mahindra Group,today launched
Press Release
For Immediate Dissemination
Mahindra launches stylish, new Centuro ‘Rockstar’, packed with unique features at extremely attractive price of Rs 43,700/
Stylish new Centuro Rockstaroffershead-turning style, great performance, and unmatched ride quality With an extremely attractive price, Mahindra makes the exciting Centuro Rockstaraccessible to consumers in the mass 100 /110 cc segment
Mumbai, August25, 2014:Mahindra Two Wheelers Ltd. (MTWL), a part of the USD 16.5 billion Mahindra Group,today launched thestylish newCenturo Rockstar. It sportshead-turningstyle, great performance and mileage, unique features and unmatched ride comfort. By introducingthe Centuro Rockstarat an attractive price point,Mahindra has expanded its award winning and popular Centuro portfolio to target the mass 100/110 cc consumers. The Centuro Rockstar features never seen before,bold ‘Rockstar’ graphics in a stunning combination of bright red, black and gold. This coupled with the distinctive ‘Golden Ribs’- now synonymous with Centuro motorcycles - means the Centuro Rockstarwill always be the centre of attractionon Indian roads. Speaking on the launch VirenPopli, Chief of Operations, Mahindra Two Wheeler Ltd. said “With the launch of the Centuro Rockstar, we now have a full range of truly differentiated motorcycles, each of which delivers a tremendous value proposition as part of the award winning Centuro brand. Each Centuro now addresses a different consumer sub-segment in the large 100/110 cc category. The new Centuro Rockstar is the style and value leader and comes with premium looks that ensure the consumer always stays in the limelight wherever he goes. Backed by our very large sales and service network and a 5 year warranty we are confident that the Rockstar will prove to be a Rock Star in the market as well.” Further enhancing the style quotient, the Centuro Rockstar is packed to the hilt with premium, car-like,first-in-category features like the stylish Flip Key, a feature pioneered by the Mahindra Centuro. The distinctive six Pilot LEDs are the crowning glory on Centuro Rockstar‟s big headlamp. The first in segment LED Brake Light adds oodles of style to the bikeand makes rides safer. The aircraft style,fullyflush Fuel Cap atop the big, masculine fuel tank completes the plush look of the Centuro Rockstar. With so much style packed into the Centuro Rockstar, one could be excused for thinking it‟s a premium bike! Like other Centuro‟s, the Centuro Rockstar isalso powered by Mahindra‟s indigenously developedintelligent MCi-5 (Micro Chip ignited-5 Curve) 110 cc engine delivering a power output of 8.5 BHP @ 7500 RPM. The MCi-5 technology and the patented lubrication system
of the Centuro Rockstar not only ensure the longer life of the engine but also deliver an astounding ARAImileage of 85.4 kmpl. The Centuro Rockstar comes with the reassurance of Mahindra’s 5 year warranty as a standard feature. The Centuro Rockstar is designed with an Extra Long Seatfor carrying loads and passengers with ease. The 5 Step Adjustable Rear Suspension means that even long, tough commutes are very comfortable and relaxing. The handle bar mounted Self Returning Choke ensurescold starts are a breeze. The Centuro Rockstar also offers electric start &alloy wheels as standard. The Centuro Rockstar comes in 2 striking colours Blazing Black andHeavy Metallic Red. The new Centuro Rockstar has: Striking, Head-turningStyle 1 2 3
New bold `Rockstar‟ graphics Stylish Flip Key Distinctive Golden Ribs
Premium Looks 1 2 3
Distinctive Pilot LEDs LED Brake light Aircraft style, fully flush fuel tank cap
Unmatched Convenience 1 2 3 4 5
Extra Long seat Handle mounted, self returning choke Electric Start Alloy Wheels Maintenance Free VRLA Battery
Solid Safety 1 2
Pass Switch Longer Wheelbase
www.mahindracenturo.com/centuro-rockstar.php
Centuro awards and accolades: Mahindra Centuro has won 7 awards including the Bloomberg TV India Autocar India Viewers’ Choice Bike of the Year Award, Bike India Readers Choice Bike of the Year, AutoBild India, Golden Steering Award, Bike of the Year “Bike of the Year" at Vicky.in People's
Choice Car and Bike Awards, Bike Maker of the Year 2013 from DNA”, “Commuter Bike of the Year” from Zigwheels, and 'Commuter Bike Of The Year' from Top Gear Malayalam magazine.
About Mahindra The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency. A USD 16.5 billion multinational group based in Mumbai, India, Mahindra employs more than 180,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology, financial services and vacation ownership. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defence, energy, industrial equipment, logistics, real estate, retail, steel, commercial vehicles and two wheeler industries. In 2014, Mahindra featured on the Forbes Global 2000, a comprehensive listing of the world‟s largest, most powerful public companies, as measured by revenue, profit, assets and market value. The Mahindra Group also received the Financial Times „Boldness in Business‟ Award in the „Emerging Markets‟ category in 2013. Visit us at www.mahindra.com Our Social Media Channels:
For further enquiries please contact: Ruzbeh Irani Chief Group Communications and Ethics Officer and Member of the Group Executive Board Mahindra Group Phone: +91 22 2490 1441 Email:
[email protected] 