According to what we're seeing work best on the Yahoo Gemini platform, we recommend that financial advertisers highlight the following in their native ad ...
Native Advertising: Creative Best Practices for Financial Services Advertisers
Native Advertising: Creative Best Practices for Financial Services Advertisers
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Introduction In 2015, native proved to be an ad unit of choice—driving action, conversions, brand storytelling, and premium content creation. As users cross over from desktop to mobile experiences, advertisers confront an even greater need to shift spending from traditional formats that don’t perform as well on mobile devices. While native ads work across screens, they are conceived with a mobile-first mindset and have been proven to work on mobile. Although the native advertising ecosphere is relatively new, the Association of National Advertisers estimates that U.S. spending on native ads will grow to $13.9 billion in 2016 and $21 billion by 2018. With powerful performance and enhanced user experience, the native ads marketplace
U.S. Native Ad Spend to grow to $13.9 billion in 2016 and $21 billion by 2018.
is positioned to remain a dominant player in digital advertising. We hope the following guide for financial advertisers helps you get started with your native ad creative.
For more tips on ad copy, you’ll appreciate our “Write Ad Copy that Converts” eBook.
Native Advertising: Creative Best Practices for Financial Services Advertisers
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Incorporating Images Beyond the Logo Images need to be compelling. Think beyond a logo.
Entice Your Audience Try something to draw the user in. For instance, use a picture of a resort for a travel site or a sleek car racing down a road for an auto advertiser.
Best Face Forward Incorporate people’s faces whenever possible. According to a recent study based on internal Yahoo data, ads that showed faces performed significantly better than those without faces.
For more tips on ad images, refer to our “Choose Images that Connect” eBook.
Native Advertising: Creative Best Practices for Financial Services Advertisers
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Best Practices for Financial Services Advertiser Categories According to what we’re seeing work best on the Yahoo Gemini platform, we recommend that financial advertisers highlight the following in their native ad creative to drive performance:
Credit Card Advertisers
Rewards Programs for air miles, cash back, and exclusive perks are a great way to distinguish yourself from the competition.
Money Management Include specific options to benefit the card owner. Special Offers Promote special rates and features that your competition can’t compete with.
Native Advertising: Creative Best Practices for Financial Services Advertisers
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