NATPE DAY 2 COVER 2015.indd

Jan 21, 2015 - 30 Six of the Best: New at NATPE. The pick of the ..... Everybody Loves Raymond creator ...... we have out there is our mobile app, but that.
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DAY 2. Wednesday January 21, 2015

Event Mini Series (2015) 6 x 60 minutes

BON NATPE DAILY ADv3 indd 1 [email protected]


2015 01 12 12:06 PM


NATPE Daily 2015 . Day 2 . January 21


Tweet your news #NATPE2015 and follow us @NATPE



Storytellers and the Shaping of Pop Culture

Access to Insight 8:30-9 a.m. Condé Nast Entertainment: Digital Storytelling From An Iconic Media Brand

8:30-9 a.m. Coffee With Daegan Fryklind and Tassie Cameron

9:15-9:45 a.m. DramaFever: The Revolution Will Not be Televised

Sponsored by: Canada Media Fund, CMPA Telefilm

10-10:30 a.m. A Chat With Morgan Spurlock

10-10:30 a.m. Vimeo On Demand: Better Economics, More Control and a Global Audience of Passionate Fans

10:45-11:15 a.m. A Chat With Dan Harmon 11:30 a.m.-Noon A Chat With Jonathan Murray and Cris Abrego

10:45-11:15 a.m. New York Times: Branding Times Video – Constructing a Competitive Business Strategy

12:15-1 p.m. America’s Funniest Home Videos: Celebrating 25 Years


5-8 News Reporting from the NATPE floor 11-21 Brandon Tartikoff Legacy Award Profiles of former Entertainment Tonight exec producer Linda Bell Blue; father and daughter Gustavo and Adriana Cisneros; TV host Jay Leno; reality pioneer Jonathan Murray; and Netflix’s Ted Sarandos.

2-2:30 p.m. A Chat With Jay Leno

11:30 a.m.-Noon Creating a Robust Video Monetization Strategy Using Direct Response

3:15-4 p.m. A Chat With Ted Sarandos, Mitch Hurwitz and Vince Gilligan Sponsored by ICM Partners

12:15-12:45 p.m. Young Hollywood: Leading the Next Phase of Original Content

4:30-5 p.m. A Chat With Russell Simmons

2:45-3:15 p.m. Legendary Entertainment: A Hollywood Studio’s Approach to Original Digital Content

25 Profile: Morgan Spurlock

4-4:30 p.m. Kin Community: The Rise of Women as Content Creators and Storytellers

27 Profile: Jens Richter

GLIMMER 5, 6 & 7

6-8 p.m. 12th Annual Brandon Tartikoff Legacy Award Ceremony

4:45-5:15 p.m. Tumblr: Beyond Live! Why the L+3 Social TV Convo Matters

Separate ticket required – purchase at registration Sponsored by: B&C/Multichannel News, NBCUniversal, Netflix and Cisneros Media Distribution

Sponsored by: BMO Capital Markets

9-9:45 a.m. Masters of Marketing Keynote: The Content Conundrum – The View From the CMO Suite 10:30-11 a.m. Tying Together Studios, Storytelling and Brand Strategy: A Conversation with Angela Courtin 11:15-11:45 a.m. Programmatic… That’s Someone Else’s Problem

The state of the syndication market.

Why audience demand could yet fuel a factual revolution on TV.

FremantleMedia International’s expanding scripted business.

28 Q&A: Brian Hopman Associated Press on citizen journalism and reaching consumers.


Masters of Marketing

23 Q&A: Joe DiSalvo, CBS Television Distribution

Noon-12:45 p.m. How Digital Entertainment Properties Are Redefining the Meaning of Success

30 Six of the Best: New at NATPE The pick of the program launches set to make an impact this week.

2:45-3:15 p.m. Your Ad is Served: Platform Innovation Changes the Game

33 Profile: Suk Park

4:15-4:45 p.m. Blogging to Vlogging: The Changing Face of Brand Storytelling

36-37 NATPE in Pictures

On-demand player DramaFever’s co-founder on Korean drama.

Our team of photographers capture all the action as it happens.


5-6 p.m. Ha