New Thinking for Social Entrepreneurs

The DNA of Collaboration | re: Possibilities

New Thinking for Social Entrepreneurs Social Change Cycles (Part 3 of 4) QCF 2013 Lunch and Learn Chris Jones Technology & OCM Consultant Charlotte, NC

AGENDA for Social Change Cycles (part 3 of 4) QCF 2013 Lunch & Learn | New Thinking for Social Entrepreneurs | Page 2

Series Frame Common Ground | Themes | Horizons

Quick Review: Part 1 & 2 Social Entrepreneurs | Networks | Outcomes | Scaffolding | Adaptation | Key Roles

Social Change Cycles - PART 3 Process A Simple Process & 3 contextual Outcomes Applications – Structure vs. Flow Two SE Cycles – Social BD & Social Adoption A Real World Example Topic Integration & Synthesis

Series Frame .. in 4 sessions, with these THEMES .. QCF 2013 Lunch & Learn | New Thinking for Social Entrepreneurs | Page 3

Frame

Target Outcomes

When

1

Semantics of Social Change  What are possibilities?  Rethinking stakeholder engagement

  

Need for common ground What is a “solution language” A lexicon for social change

Thurs 11:30a-1p JAN 10

2

Collaboration Unpacked  Intentional co-creation  Cross-functional vs. dysfunctional

   

Focus Relationships Framing & Messaging Key Roles

Thurs 11:30a-1p FEB 14

3

Social Change Cycles  Social BD  Social Adoption

   

Process (adaptive, evolutionary) Applications – structure vs. flow Real world example Scale & execution challenges

Thurs 11:30a-1p MAR 14

4

Advanced Collaboration  Deeper relationships  Cultural forces  Adaptive leadership

 

Affinity, diversity & balance Collaboration, competition, cooperation Clearing the path

Thurs 11:30a-1p APR 11

Session



Series Frame

REVIEW

.. toward COMMON GROUND .. QCF 2013 Lunch & Learn | New Thinking for Social Entrepreneurs | Page 4

M.C. Escher 1935

a

Social Entrepreneur is many things, including “A catalyst for creating sustainable ways to improve the stake of others.”

.. intuitively Collaboration should matter ..  We can accomplish more together than we can alone.  It’s possible to scale.  The deepest learning is (usually) social.

Series Frame

REVIEW

.. asking; can we see to the HORIZON? QCF 2013 Lunch & Learn | New Thinking for Social Entrepreneurs | Page 5

A Collaborator’s Agenda & Key Challenges FIGURE 34 from The DNA of Collaboration, p. 247 © 2012

A. The Social Entrepreneur

REVIEW

foundations QCF 2013 Lunch & Learn | New Thinking for Social Entrepreneurs | Page 6

• • • •

Communication Focus Critical thinking Design thinking

M.C. Escher 1935

Many Key Concepts & Dynamics in this space  Triple Bottom Line: People, Profit, Planet  A Social Business Model not = Donated Corporate Profits  Motivational dynamics Cultural Extrinsic Intrinsic  What is your “Social Intent”? Passion Peer Organization influence  New Semantic Lexicon Ambition Profession Marketing Vision Social  Core skills Incentives ecosystem Courage

Survival (Maslow?)

influence Public/mass

A. The Social Entrepreneur

REVIEW

foundations QCF 2013 Lunch & Learn | New Thinking for Social Entrepreneurs | Page 7

Source: You

Source: Your Stakeholder Network

Talent

n

n

Ideas

n

Social Change Ingredient

Ability to Scale

$

n

Means to Achieve

Collaborative Learning

n

Collaboration (pure)

n

Collaborative Capacity – engaging across your ecosystem

n

Collaborating across a very broad stakeholder Network - Raising Capital, Public Priorities, Advocacy, Lobbying

Impact Solutions that are: - long term - innovative - impactful Perhaps most important? - sustainable

B. Stakeholder Networks

REVIEW

Ecosystems, not (just) systems QCF 2013 Lunch & Learn | New Thinking for Social Entrepreneurs | Page 8

Key aspect of Social Ecosystems Who are your collaborators? Who could they be? Important to focus on:    

Scale Interconnectedness Flow Priorities

MICRO

You

MACRO

C. Outcomes

REVIEW

what collaborators can produce QCF 2013 Lunch & Learn | New Thinking for Social Entrepreneurs | Page 9

YOU

w/ YOUR NETWORK

Insights

Raw Material

Ideas Solution Models

Working Knowledge

Solutions

Innovation

(often ignored)

Breakthrough

(ideas & solutions in many contexts)

(idea or solution in a specific context)

Flow of insight is a powerful mindset for innovators .. .. clear Intention brings possibilities into focus ..

D. Frameworks

REVIEW

think about “scaffolding” QCF 2013 Lunch & Learn | New Thinking for Social Entrepreneurs | Page 10

Adaptive Engineering (just enough structure)  Critical Thinking as base  Balanced Objectives  Top-down (planned) vs. Bottomup (spontaneous)  Open to change

Design Thinking (plenty of white space)  Creative freedom  White space (time, place) to allow serendipity  Collaborative design encourages free flow of ideas  Shared vision & strong relationships critical for shifting roles, tapping diverse skills, adapting  Tapping your intuition as practitioner, professional, designer, caregiver (what roles do you play?)

Conversation Frame

REVIEW

.. w/ MANY TAKEAWAYS from prior sessions QCF 2013 Lunch & Learn | New Thinking for Social Entrepreneurs | Page 11

PAST

PRESENT

FUTURE >

QCF1

QCF2

QCF3

QCF4

Semantics Jan 10

Collab Feb 14

SE Cycles Mar 14

Advanced Apr 11

Design Thinking (more important?) relative to Critical Thinking

raised

n

n

n

Intuition

raised

n

Process

raised

n

FOCUS

n

Understanding Creative vs. Operational Focus .. “When do we start making money?”

raised

n

n

n

Relationships & Trust – introduce, explore; notion of suspending judgment

raised

n

Insights & Q’s Captured from Charlotte @QCForward Social Entrepreneurs

Time as the Enemy – priorities & the “time box”

raised

Catalysts – people (role), orgs, cultures, motivators & incentives

raised Series 1,2 OUTPUTS

=

n

n

n

n n

Series n INPUTS

NEW MATERIAL: Part 3 QCF 2013 Lunch & Learn | New Thinking for Social Entrepreneurs | Page 12

1. Start w/ Establishing Focus what do we intend to achieve? QCF 2013 Lunch & Learn | New Thinking for Social Entrepreneurs | Page 13

Intentional Co-creation “What can we create .. together?” - Peter Block

Intentional Collaboration “Solving problems in teams .. with specific goals or outcomes in mind.”

2. Metaphorical Frame Structure vs. Flow (must we choose?) QCF 2013 Lunch & Learn | New Thinking for Social Entrepreneurs | Page 14

Flow

3a. A Simple Process how do we attack a problem as a team? QCF 2013 Lunch & Learn | New Thinking for Social Entrepreneurs | Page 15

Light-weight Collaboration Process from FIGURE 21 The DNA of Collaboration, p. 185 © 2012

“Solving problems in teams .. with specific goal(s) or outcome(s) in mind.”

3a. A Simple Process how do we attack a problem as a team? QCF 2013 Lunch & Learn | New Thinking for Social Entrepreneurs | Page 16

Light-weight Collaboration Process

Structure [frame, roles]

from FIGURE 21 The DNA of Collaboration, p. 185 © 2012

Flow (emergence)

Structure “Solving problems in teams .. with specific goal(s) or outcome(s) in mind.”

[takeaways, outcomes]

3b. Process, in Context what can we produce? QCF 2013 Lunch & Learn | New Thinking for Social Entrepreneurs | Page 17

Visualizing the Flow of Insights from FIGURE 9 The DNA of Collaboration, p. 57 © 2012


3b. Process, in Context what can we produce? QCF 2013 Lunch & Learn | New Thinking for Social Entrepreneurs | Page 18

Structure (lightweight process)

Flow (emergence)

Visualizing the Flow of Insights from FIGURE 9 The DNA of Collaboration, p. 57 © 2012


4. Unpacking Structure & Flow QCF 2013 Lunch & Learn | New Thinking for Social Entrepreneurs | Page 19

Structure [process] Flow [emergence]

 Both are needed (CDNA, p. 35)  Structure guides and focuses effort  Flow enables emergence of new, unexpected results  Entire process is flexible, adaptive, non-restrictive  Structure needed (at end) for synthesis to “harvest the fruit” aka takeaways

For some related thinking, see also: Kurt Lewin re: Action Research (1946) (“unfreeze, change, refreeze” model .. a “spiral of steps”)

5. Two Social Change Cycles QCF 2013 Lunch & Learn | New Thinking for Social Entrepreneurs | Page 20

 Social Business Development (BD)  Social Adoption (changing Beneficiary ‘stake’ ie., sustainable impact)

5.1 Key Development Cycles social business development QCF 2013 Lunch & Learn | New Thinking for Social Entrepreneurs | Page 21

Social Start-up NFP | LLC Social Awareness

Collab (informal)

Idea

Design

Collab

Collab

CLASSIC IDEATION

SOLUTION DESIGN

Operationalized Solution

Launch

Opportunistic Collab (formal, w/ partners) SCORE?

Ecosystem Market Scale

Collab (advanced, w/ Stakeholders, role of social media)

5.1 Key Development Cycles social business development QCF 2013 Lunch & Learn | New Thinking for Social Entrepreneurs | Page 22

Social Start-up NFP | LLC Social Awareness

Collab (informal)

Idea

Design

Collab

Collab

CLASSIC IDEATION

SOLUTION DESIGN



Launch


Ecosystem Market Scale


5.2 Key Development Cycles social adoption QCF 2013 Lunch & Learn | New Thinking for Social Entrepreneurs | Page 23

Stakeholder Change Cycle (impacting “Beneficiary Stake”) Engagement

Conversation

Collab (intentional)

Inspire to Act

Short Term Benefits ($)

Motivation to Come Back

Collab (intention+focus)

True Change to Stake/ Condition

5.2 Key Development Cycles social adoption QCF 2013 Lunch & Learn | New Thinking for Social Entrepreneurs | Page 24

Stakeholder Change Cycle (impacting “Beneficiary Stake”) Engagement

Conversation



Inspire to Act





5.3 Social Change Dynamic potential integration points QCF 2013 Lunch & Learn | New Thinking for Social Entrepreneurs | Page 25

Social Start-up

(Linkage 1 – ideal) Pursue Earlier Linkage, if possible, per CD Egger

Social Awareness

Collab (informal)

Ecosystem Market

NFP | LLC

Idea

Design

Collab

Collab

CLASSIC IDEATION

SOLUTION DESIGN


Launch


(Linkage 2 – common) Test Market, Interact w/ Potential “Customers”

Scale


Social Adoption Engagement

Conversation


Inspire to Act





6. Process Models: Example ManaNutrition.org (Charlotte) QCF 2013 Lunch & Learn | New Thinking for Social Entrepreneurs | Page 26

Cycle

Process Step

Collab?

Example: Mana

Social Startup (BD)

Awareness (Insight)

Informal

Nutrition kills 3.5M children annually

Idea

VERY HIGH

Can we make a product that could help?

Design

HIGH

Content? Packaging? Distribution?

Operationalize

Targeted

Secure funding, build facilities, create distribution channels

Launch

Targeted

Rollout in test markets; evaluate impact

Scale

ADVANCED

Market; expand stakeholder network; increase & diversity flow of product into impact areas

Engage

Intentional, focused & local (very hands-on)

Social Adoption (impact beneficiary stake)

Discuss Inspire Motivate Change Change (sustainable)

Introduce samples

Develop means to breakdown language & cultural barriers Demonstrate use; repeat Educate on nutritional needs

ADVANCED Produce demonstrated, lasting change

7. Where else can we go? QCF 2013 Lunch & Learn | New Thinking for Social Entrepreneurs | Page 27

The Dialog Continues Structure [process] Flow [emergence]

Twitter hashtag #CDNA Every MON 8pET framing: http://bit.ly/cdnaSTk4

WRAP-UP QCF 2013 Lunch & Learn | New Thinking for Social Entrepreneurs | Page 28

Collaboration: Synthesis the building blocks (“new thinking”) QCF 2013 Lunch & Learn | New Thinking for Social Entrepreneurs | Page 29

Focus & Intention

Strong Relationships

Flexible Frameworks

Adaptive Roles

Dynamic Processes

YOU w/ YOUR NETWORK

Breakthrough

 Messaging  Social Change  The Social Entrepreneur  Stakeholder Networks  Sustainability

    

Respect Empathy Communication Trust ..

 Scaffolding Metaphor  Critical Thinking  Design Thinking  Adaptive Behaviors & Models

      

Catalyst Designer Analyst Connector Moderator Planner ..

 Structure  Flow

Additional Reading inputs re: collaborative learning QCF 2013 Lunch & Learn | New Thinking for Social Entrepreneurs | Page 30

A Simpler Way (Margaret Wheatley) Wikinomics (Don Tapscott) A Whole New Mind (Dan Pink) Power of Pull (John Hagel) The DNA of Collaboration (Chris Jones) 1996

2006

http://collaborationdna.com hashtag: #cdna

2009

2010

OCT 2012 TODAY

Path Forward QCF 2013 Lunch & Learn | New Thinking for Social Entrepreneurs | Page 31

Bring an open mind .. Stay connected .. and keep talking .. http://www.linkedin.com/in/chrisjonesnc http://about.me/sourcepov

Chris Jones Technology & OCM Consultant Author, The DNA of Collaboration Charlotte, NC [email protected]

“We Need to Put Our Question Marks Deeper Down.” - Ludwig Wittgenstein (Austrian Philosopher, 1947)