NIELSEN BOOK LAUNCHES BOOKSCAN INDIA

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NIELSEN BOOK LAUNCHES BOOKSCAN INDIA For immediate release 28 September 2010, Woking Nielsen Book today announced the launch of BookScan India. The BookScan Indian panel collects sales from 3 October with the first week’s charts released on Friday 15 October. It is estimated the panel covers over 50% of organised book sales in India and by the end of 2010, in a typical week, the panel will measure over 55,000 different titles, with a combined sales volume of over 500,000 units and value of R12 Crore (approx £1.7million a week). The Nielsen BookScan service is the world’s largest continuous book sales tracking service operating in the UK, Ireland, Australia, US, South Africa, New Zealand, Italy, Spain and Denmark. The launch of the Indian panel in October 2010 will bring the number of territories in which the service operates to 10. BookScan sales data will be available to subscribing clients and participating retailers on a weekly basis just six working days after the measured period ends, via BookScan Online, the company’s flexible, web-based analysis tool. The panel launches with 24 booksellers including independents, medium and large chains and online retailers which include: Full Circle, Landmark, Reliance Time Out and Flipkart. BookScan charts and title sales are available for all genres. Market information can be analysed by various criteria including category, publisher, country of publication and format. Market trends are readily linked to the titles driving the results, so patterns can be interpreted easily. The actual price paid for the book will also be tracked so levels of discounting can also be calculated. Nielsen Book has been collecting test data, which is already providing valuable insights into the Indian market with Frederick Forsyth’s The Cobra heading straight into the number 1 spot last week and Chetan Bhagat taking 4 of the top 10 chart places. Richard Knight, Operations Director for Nielsen Book, said: “We are looking forward to providing Indian publishers and booksellers with the same timely, business critical information that their counterparts in other countries are familiar with and value so highly. This new service will play a significant part in the continuing growth of the Indian book market”. Nielsen Book will be at the Frankfurt Book Fair, Stand H904, Hall 8 and welcomes enquiries on the new service and look forward to meeting Indian publishers and booksellers to develop the panel further.

Notes to the Editor: For further information contact: Andre Breedt - Research & Development Analyst, Nielsen BookScan t: +44 (0)1483 712 227 or email: [email protected] Mo Siewcharran - Head of Marketing, Nielsen Book t: +44 (0)1483 712 300 or email: [email protected] About Nielsen Book Nielsen Book has four key brands: Registration Agencies (ISBN and SAN Agencies for UK & Ireland, ISTC), BookData, BookNet and BookScan. The Nielsen BookData service provides comprehensive, enriched and timely bibliographic data worldwide. There is a range of information services for booksellers, libraries and publishers in 100 countries around the world. The Nielsen BookNet service provides value-added transaction services to the industry. The Nielsen BookScan service provides the world’s only continuous retail monitoring service for English-language books in the UK, Ireland, US, Australia, South Africa, Italy, New Zealand, Denmark Spain and India. The company launched LibScan last year, allowing the collection and analysis of library borrowing data. To-date, 47 UK public library authorities have joined the panel and the aim is to continue building this number in 2010. The group employs 120 staff in the UK. The company is wholly owned by The Nielsen Company. For more information, please visit: www.nielsenbook.co.uk About The Nielsen Company The Nielsen Company is a global information and media company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and business publications. The privately held company is active in more than 100 countries, with headquarters in New York, USA. For more information, please visit, www.nielsen.com