1,050 words â Orbit. 4 â 6 Minutes Reading Time ... Recommendation for Non-. Fiction E-Book. 10,000 ... Helpâ Book
Number of Words in the Most Effective Blog Posts Regular Audience & Product Posts
• • • •
Best for discussing a product Poor for SEO Good for sharing info with established audience Most common length 5 – 10 years ago
1 – 2 Minutes Reading Time
JeremyJesenovec.net Short to Moderate Posts
Short Discussion Posts
• Good for Generating Comments • Rarely get shares on social media & Bad for SEO • Can be penalized by Google for thin content
20 Seconds – 1.2 Minutes Reading Time “Standard” Length
• Widely considered standard length for more social shares and comments • Not the best for SEO
2 – 3 Minutes Reading Time Reaches into Average Length
• Only 18% of corporate blog posts are longer than 750 words – Curata
3 – 4 Minutes Reading Time
• Good for posts that solve a problem • Fewer comments but more social shares • Average length or a blog post is 1,050 words – Orbit
4 – 6 Minutes Reading Time
•
Information Posts
• Longer informative posts • Falls into 7-minute reading range of 1,750 words which captures a readers attention best and keeps them engaged – Unbox Research
6 – 8 Minutes Reading Time In-Depth Posts
• In-Depth & Lengthy • Often comprised of research & Interviews • Posts 2500+ words were shared most on social media & received most inbound links – Hubpot • Posts between 2250 -2500 words generated the most organic traffic - Hubpot
Top Ranking Posts
• 2,416 is the average word count of blog posts reaching top rankings in search engines - CopyPress
8 – 10 Minutes Reading Time Long-Form Content
• Analysis of over 100 million articles shows that long form content, specifically 3000 – 10,000 words gets the most shares on social media - BuzzSumo
12 – 40 Minutes Reading Time
10 – 12 Minutes Reading Time
JeremyJesenovec.net
Average Word Count in Other Content Press Release 300 -400
Feature Articles 500 – 2000 Web Page that Ranks in Top 10 Search Results For Any Keyword Minimum 2000
Advertorial or Sponsored Content 400 – 600 Articles In Small To MidSize Newspapers 600 – 800
White Paper 3000 – 5000
Case Study 500 – 1000
New York Times Article 1200 MINIMUM Recommendation for NonFiction E-Book 10,000
Sweet Spot for Kindle Books
Typical “How To” Or “SelfHelp” Book
14.000 – 20,000
40,000 – 50,000
Doctoral Dissertation in Most Fields
Adult Fiction Novel
Average Biography
80,000 – 100,000
80.000 – 200,000
60,000 – 80,000
JeremyJesenovec.net
Non-Fiction Books 50,000 – 75,000
However, topics do make a difference. According to Neil Patel, these topics blog posts average the corresponding number of words.
