office market - Central Atlanta Progress

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$10. $15. $20. $25. $30. Downtown Buckhead. Midtown. Metro. Class A Rental ... Home to top research institutions ... Geo
OFFICE MARKET THE SELECTION YOU WANT, THE PRICE YOU NEED.

Whether you are on the hunt for Class A or Class B office space, the Downtown office market offers the best values in the region. And you’ll enjoy a wide selection: Downtown Atlanta is home to the largest inventory of office space of all the urban markets with a total of 16,303,758 square feet.

Metro Atlanta Comparison of Class A Office Space $30 $25 $20

90%

$27.41

$26.92

$22.06

$19.62

$15

80%

$10

75%

$5

85.7%

85%

81.2%

82.0%

Midtown

Metro

76%

70%

$0 Downtown Buckhead

Midtown

Downtown Buckhead

Metro

Class A Rental Rates

Class A Occupancy Rate

Metro Atlanta Comparison of Class B Office Space $19

$18.30

$18

$16.78

$17 $16

78%

$18.11

76% 74%

$15.33

76.6% 74.0%

73.8% 71.7%

72%

$15

70%

$14 $13 Downtown Buckhead

Midtown

Class B Rental Rates

Metro

68% Downtown Buckhead

Midtown

Metro

Class B Occupancy Rate Source: Jones Lang LaSalle, Office Statistics Year-End 2012

Central Atlanta Progress | atlantadowntown.com

April 2013 - V.2

OFFICE MARKET

Square Feet

Projected Office Absorption, 2011 - 2030 7,000,000 6,000,000 5,000,000 4,000,000 3,000,000 2,000,000 1,000,000 0

Downtown Atlanta is projected to experience 5.1

million square feet of absorption and add approximately 4.4 million square feet of new office space by 2030. Source: RCLCO, Downtown Development Forecast, June 2011

Pipeline & Projected Demand

Demand is being driven by -

Square Feet

5,000,000 4,000,000 3,000,000

Current Pipeline Demand 2021-2030

2,000,000

Demand 2011-2020

The Atlanta Streetcar is projected to increase

1,000,000 0

- Excellent access to transportation network - Proximity to restaurants & amenities - Home to top research institutions - Young, talented workforce - Established central location

Downtown’s capture of office demand over other submarkets in the

Office SF Source: RCLCO, Downtown Development Forecast, June 2011

region.

“Cooper Carry moved its Atlanta offices to 191 Peachtree after 26 years in the same Buckhead building. The change in enviornment has brought vigor and renewed enthusiasm to our employees who enjoy the many lunchtime restaurants and shopping opportunities just steps away. Before the move, we had over 100 employees who drove alone evey day to and from the office. Today, of our 100 employees, fewer than 30 drive to work. All others take transit, walk or bicycle, and they love the change to a lifestyle that supports greater environmental sustainability.” - Kevin R. Cantley, AIA President and CEO, Cooper Carry

Central Atlanta Progress | atlantadowntown.com

April 2013 - V.2

OFFICE MARKET

A move

Downtown is a move toward a more sustainable Atlanta. The Atlanta Better Buildings Challenge is a collaborative initiative led by Central Atlanta Progress (CAP) and the City of Atlanta as part of the City’s Power to Change effort - a plan aimed at making Atlanta more sustainable by improving “green” programs and policies such as water and energy conservation, reducing solid waste and carbon emissions, and improving recycling rates.

17% of Downtown’s office square footage is Green-Rated. 49 million square feet of Downtown’s building inventory has taken the challenge. 15 million square feet of Downtown office space has taken the challenge. Today,

Better Buildings Challenge, City Comparison 50 40

Square Feet (in millions)

The Better Buildings Challenge is a nation-wide effort by the Department of Energy to enhance building efficiency while creating jobs and building a strong economy. As part of the initiative, Atlanta will compete nationally with other cities to achieve the title of most sustainable city.

30 20 10 0

Total SF Committed

Downtown buildings are committed to the challenge and to a more sustainable future for their tenants and workers. 55 Allen Plaza 330 Marietta Street Epsten Group Campus - The Edge Turner Building - Luckie Street Georgia Power Hedquarters Georgia Pacific Center Coca-Cola North Avenue Tower Centennial Tower 100 Peachtree Street 260/270 Peachtree Peachtree Center - Marquis One & Two

SunTrust Plaza SunTrust Plaza - Garden Offices Atlanta Housing Authority Atlanta City Hall American Cancer Society Center English Avenue Yards The Walton Building Metro Atlanta Chamber of Commerce GSA - Sam Nunn AFC GSA - Richard B. Russell FB Bank of America Plaza

To learn more and get involved, visit www.atlantabbc.com April 2013 - V.2

INVESTMENT & INCENTIVES THE MOMENTUM JUST KEEPS BUILDING.

Downtown has seen more than $2.9 billion in investments since 2007, plus an additional $142 million toward its infrastructure. And that’s not all: $2.1 billion in proposals are currently on the table. Generous incentives, coupled with the allure of living and working in an urban environment, have made the area one of the most prosperous in the city. Consider this: even though Downtown only comprises 3 percent of the city’s land, it generates 11 percent of its overall sales tax revenue.

Downtown Investment, 2007 - 2012 2007 Housing Units

2008

2009

2010

2011

2012

Total

257

404

489

1,236

348

564

3,298

Student Beds

2,000

-

325

145

900

-

3,370

Hotel Rooms

127

242

121

-

506

-

996

Office Space (SF)

334,970

295,000

165,000

-

29,000 238,000

1,061,970

Retail Space (SF)

89,779

206,843

102,176

42,900

21,526 110,500

573,724

Institutional Space (SF)

116,000

125,648

17,000

900

623,048

Total Investment

$583.4

$727.3

$395.7

$304.2

$2,921.6

(in millions)

16,500 347,000 $477.5

$433.5

Source: CAP

Additionally, $142

Central Atlanta Progress | atlantadowntown.com

million in public capital has been invested Downtown.

August 2013 - V.2

INVESTMENT & INCENTIVES Key Investments Since 2007 The World of Coca Cola Museum

$97

Alexan 360

$105

Twelve Centennial

$128

AmericasMart

$131

Parker H. Petit Science Center

$150

W Atlanta Downtown Hotel

$168 $0

$20

$40

$60

$80

$100

$120

$140

$160

$180

Total Investment in Millions

$97M

$168M

$128M

Incentives The Atlanta community is committed to a thriving revitalized core. A myriad of incentives are available in Downtown that cannot be found elsewhere in the city. Opportunity Zone Job Tax Credits: $3,500 tax credit for each net new job created.



Tax Exempt Bond Financing from Urban Residential Finance Authority: for affordable housing developments with a mix of market-rate units.

• Eastside TAD: A $47.5M investment helped to raise assessed

value of property in the TAD from $300 million in 2003 to $656 million in 2010 and generated an additional $61.1M in tax increment.

Total Assessed Value

Millions of $



118% increase

$656

$300

• Westside TAD: A $161.3M investment helped to raise assessed value of property in the TAD from $271 million in 1998 to $773 million in 2010 and generated an additional $105.9M in additional tax increment.

Business Improvement Loan Fund/The Phoenix Fund: low interest loans for capital and operational support for small and medium sized businesses.



Atlanta Neighborhood Development Partnership Programs and Loan Funds: for predevelopment, construction and bridge land acquisition to spur affordable mixed-income housing.



Historic Rehabilitation Incentives: tax abatement and tax credits to support the re-use and restoration of historic buildings.

Millions of $



2003

2010

185% increase

$773

$271

1998

2010 Source: Invest Atlanta

August 2013 - V.2

PEOPLE & PLACES WHERE ATLANTA LIVES AND WORKS.

Rd

Ridgewood Rd

ont Rd Piedm

B ri

d

ell M How

d ill R 237 sM e r 3 With 9,300 people per square mile, Downtown is Atlanta’s densest urban submarket. o Lindbergh Dr It also has Mo Defoor erry median age of Downtown residents is 30.2, and family welcoming 118,000 workers every day.FThe R 41

a rc

liff

the most jobs, incomes in the

236

i ll R d

Peachtree R d

13 area have grown almost 50 percent in the last decade. That’s not the only thing that’s growing: Downtown’s neighbor-

t a Bl

Downtowning s Downtown &RdAdjacent Census Tracts 42 Downtown & Adjacent Neighborhoods pr

Downtown Population

PARK

Clark Atlanta University

4,000

Morehouse College

3,000

Spelman College

tin L 2,170 Mar

Dr

30308

ENGLISH AVENUE

Simpson St

uther King Jr Dr

Fre

30303

m edo

Bria rcli ff R d

10

lb Ave Deka

Pk

30312 Decatur S

85

t

CABBAGETOWN

154

20

Employment

78

OLD FOURTH WARD

75

DRUID HILLS

278

wy

21,000 MADDOX

VIRGINIA HIGHLAND

Ponce de Leon Ave

North Ave

treet

Georgia Tech

8

GEORGIA TECH

htr ee S

CENTER HILL

32,000

PIEDMONT PARK

Pea c

Georgia State University

ad Hwy B ankhe

Ashby St

Students

St

Monroe

Marietta

157,175

Piedmont Ave

82,057

Northside Dr

Downtown & Adjacent Neighborhoods

23,202 d

Rd

R

Downtown & Adjacent Census Tracts d

yR

fton C li

Per r

ood Hollyw

Downtown Residents

EMORY UNIVERSITY S ck Ro

M a r ie t

hoods have increased by 18 percent in the last 10 years.

Memorial Dr

20

WHITE 1.7 Million PARK

Sporting Events

4.8 Million

Concerts & Shows

2.6 Million

154

85

oro

LAKEWOOD PARK

42

August 2013 - V.2 d

41

Rd

3

Cam

Central Atlanta Progress | atlantadowntown.com

esb

FORT Rd Source: U.S. Census, ARCHE, bGeorgia lton Power, ACVBMC PHERSON p el

23

st R ercre Bould

Lee St

13 Million

M cD o noug h Bl

75

J on

Downtown Attractions

GRANT PARK

Boulevard

Conventions

MECHANICSVILLE

Stewart Ave

Ashby

Annual Attendance

Moreland Ave

Abernathy Blvd

e Av als ho

118,000

tS Fla

Daytime Office Workers

Glenwo o Av e d

PEOPLE & PLACES Population Growth 90,000 80,000 70,000 60,000 50,000 40,000 30,000 20,000 10,000 0

Household Growth

18% 17.8% 18.5%

Downtown

Adjacent Census Downtown + Tracts Adjacent Census Tracts

45,000 40,000 35,000 30,000 25,000 20,000 Population (2000) 44.8% 15,000 Population (2010) 10,000 5,000 0 Downtown

36.9% 33.4%

2010 2000

Housing Units (20

Housing Unit (201

Adjacent Downtown + Census Tracts Adjacent Census Tracts Source: U.S. Census

“Since 2000, neighborhoods within three miles of Downtown Atlanta have seen a 61 percent surge in residents aged 25 to 34 who have at least a fouryear degree, according to U.S. Census figures.That’s almost 10,000 new patrons for everything from apartment and condo developments to restaurants and bars to computer and cell phone vendors.The same thing has happened in dozens of other cities, but the movement is twice as robust in Atlanta as it is nationwide.” –Atlanta Journal-Constitution, May 2011 Average Family Income in Downtown Atlanta 1990 $20,066

2000 $32,204

2005 $45,914

2006 $45,000

2007 $37,884

2009 $44,000

2011 $47,088

Downtown family income grew approximately 46% over the last decade. Average Household Income

Within 1 mile of Downtown $36,834 Within 3 mile of Downtown $52,267 Within 5 mile of Downtown $57,382

30.2

is the average age of a Downtown resident. Source: U.S. Census

August 2013 - V.2

RETAIL & SPENDING AN UNTAPPED SPENDING MARKET.

Downtown is projected to add significant retail demand over the next 20 years that could amount to 725,000 square feet of absorption. Who’s driving the demand? Young people (the average age of a Downtown resident is 30) with higher incomes who choose to live Downtown so they can walk to dinner, shops and attractions. They’re joined by a booming student population—Downtown is home to 53 percent of the city’s college-goers. Take these desirable demographics, add an additional 22,000 daytime workers by 2030, and you have an area that’s ripe for retail growth.

Downtown spending generates $23,007,000 in sales tax revenue. While Downtown has 4% of the city’s population, it generates 8% of its sales tax revenue.

Downtown Spending by Category Category Restaurants/Bars

Dollar Amount $374,200,000

Apparel/Accessories Motor Vehicles/ Parts General Merchandise Other Total

$65,566,000 $54,483,000 $44,294,222 $160,557,000 $699,100,222

Restaurants/Bars

23%

Apparel/Accessories 6%

54%

8%

Motor Vehicles/ Parts General Merchandise

9%

Other

Downtown Spending by Group Group Conventioneers Tourists Households Students Employees

% of Total Spending 21% 13% 20% 12% 34%

21%

Conventioneers

34%

Tourists 13%

12%

20%

Households Students Employees

Source: RCLCO, Downtown Development Forecast, June 2011 Central Atlanta Progress | atlantadowntown.com

April 2013 - V.2

RETAIL & SPENDING

Average Household Income

Number of Households

$36,834 Within 3 miles $52,267 Within 5 miles $57,382

13,542 Within 3 miles 70,527 Within 5 miles 137,696

Within 1 mile

Within 1 mile

Source: U.S. Census, CoStar

Downtown is projected to add significant retail demand over the next 20 years that could amount to 725,000 square feet of absorption. • •

Projected Retail Growth By Sources, 2011 - 2030

415,000 SF of new retail space is needed to meet demand The highly anticipated Atlanta Streetcar is projected to contribute 32,000 SF of demand to the total



New households with higher incomes will be the primary source of demand for new retail



22,000 additional daytime workers by 2030 and steady growth in tourism and convention visits will also contribute to retail demand

10%

Households

25%

Employees 65%

Visitors/Tourists

Source: RCLCO, Downtown Development Forecast, June 2011

23,202 People Live Downtown 62,170 People Study Downtown 118,000 People Work Downtown 13 Million People Play Downtown

30.2 is the average age of a Downtown resident

Central Atlanta Progress | atlantadowntown.com

April 2013 - V.2

RETAIL & SPENDING Employee Spending The average Downtown office worker spends per week:

$35.85

$102.47

$26.71

on transportation

on goods and services

on dining

Retail spending by Downtown employees could top

Transportation

$211,515,000

$973,677,000 with 118,000 daytime workers

Full Service Restaurants & Fast Food Eateries

$157,589,000

working 50 weeks a year.

Goods & Services

$604,573,000

= $165 per week

Source: ICSC, Office-Worker Retail Spending in a Digital Age, 2012

Student Spending

Students spend $361 per week or $4,332 per year on retail goods and services. Source: RCLCO, Downtown Development Forecast, June 2011

Est. Annual Student Retail Spending by University

Georgia State University

32,000

Georgia Tech

21,000

Clark Atlanta University

4,000

Morehouse College

3,000

Spelman College

2,170

$160 Total Spending in Millions

Students

$140

$138.62

$120 $90.97

$100 $80 $60 $40 $20

$9.43

$13.00

$17.33

$0 GSU

Georgia Tech

Spelman College

Morehouse Clark College University

Downtown boasts 53% of the city’s student

population and 8.3% of the entire metro area’s student population.

Central Atlanta Progress | atlantadowntown.com

April 2013 - V.2

RETAIL & SPENDING

Restaurant Spending With new restaurants and bars seeking dynamic, authenic urban environments, Downtown is becoming a destination for quality dining. Restaurant Type

Estimated Downtown Sales

Establishments Downtown

Estimated City Sales

Full-Service

$175,525,933

207

$1,001,070,215

1008

18%

Limited-Service

$131,930,997

97

$516,656,146

407

26%

$26,740,276

28

$168,221,934

129

16%

$334,197,206

332

$1,685,948,295

1544

20%

Drinking Establishments TOTAL

Establishments Downtown as Citywide a % of City

Source: RCLCO, Downtown Development Forecast, June 2011

April 2013 - V.2

CONVENTIONS,TOURISM & HOTELS

WHERE ATLANTA’S VISITORS MEET, SHOP, CHEER AND STAY.

The buyer’s market at AmericasMart draws 93,000 people each January. The SEC Football Championship lures 70,000 sports fans every December. The world-renowned Georgia Aquarium welcomes 2.2 million visitors all year long. And the list goes on. Welcome to Downtown, where the conventions, sports scene, concerts, shows and attractions are simply unmatched anywhere else in the city.

Downtown Annual Attendance: Sporting Events

Concerts & Shows

Conventions

Attractions

4.8 Million

2.6 Million

2.1 Million

13 Million

Downtown Hotels Downtown is home to 11% of the region’s total hotel rooms Downtown Hotel Rooms

11,500 Downtown Hotel Rooms

Downtown is home to 4 % of the region’s total hotel properties Downtown Properties

33 Downtown Properties

Downtown hospitality employs more than 21,000 workers. Source: ACVB, RCLCO, Downtown Development Forecast, June 2011

Central Atlanta Progress | atlantadowntown.com

April 2013 - V.2

CONVENTIONS,TOURISM & HOTELS Annual Attendance at Downtown Attractions Centennial Olympic Park

3 Million Visitors

Georgia Aquarium

2.2 Million Visitors

World of Coca-Cola

1.1 Million Visitors

Martin Luther King, Jr. National Historic Site 700,00 Visitors College Football Hall of Fame

450,000 Visitors est.

National Center for Civil and Human Rights

350,000 Visitors est.

CNN Studio Tours

300,000 Visitors est.

Imagine It! Children’s Museum

200,000 Visitors

State of the Downtown Hotel Market • Average daily hotel rate of $137

In 2010, Downtown generated $7.743 million in Hotel Tax funds—77% of the city’s total

• A 65.4 percent occupancy (hotels within 1 mile of the Georgia World Congress Center) • Room nights demanded = 2,946,814 • In 2010, Downtown hotel room revenues = $384,916,319 • Downtown is projected to support an additional 1,750 hotel rooms over the next twenty years

77%

• Increased occupancy in existing office space and new office development is porjected to generate 54% of the new hotel demand

Source: RCLCO, Downtown Development Forecast, June 2011

“Atlanta is forecast to see a 4.8 percent increase in RevPAR in 2012, according to a recent presentation from Smith Travel Research. Gains in revenue are expected to be even greater in 2013, with RevPAR forecast to see a 6.6 percent increase.” - Atlanta Business Chronicle, July 2012 Historical Average Daily Rate, Downtown Hotels $140

$136.70

$136.82

$137.73

$135 $130

$130.70

$128.34

$125 $120 2008

2009

2010

2011

2012 Source: ACVB

Central Atlanta Progress | atlantadowntown.com

April 2013 - V.2

CONVENTIONS,TOURISM & HOTELS Downtown is home to more than

8 million square feet of convention space.

• AmericasMart – 4.2 Million SF • Georgia World Congress Center – 3.9 Million SF • Georgia Dome – 102,000 SF stadium space • Boisfeuillet Jones Atlanta Civic Center – 5,800 SF ballroom; 4,600 seat theater • Philips Arena – 17,000 SF exhibit space Top Conventions and Tourism Events in 2011 AmericasMart January Gift, Home Furnishings, Area Rug Market

93,000

AmericasMart July Gift, Home Furnishings, Area Rug Market

72,600

Chick-Fil-A Bowl

72,217

Chick-Fil-A College Kick Off

71,000

SEC Football Championship 2010

70,000

Cheersport Limited 2011

70,000

The average daily expenditure per conventioneer is

$369.34. Lodging & Incidentals - $157.68 Food & Beverage - 117.41 Entertainment/Recreation - $12.24 Retail - $38.66 Local Transportation - $14.12 Auto Rental - $12.28 Gas/Tolls/Parking/Other - $16.95

The average length of stay is 3.5

days.

Source: GWCC Authority and the Selig Center for Economic Growth,Terry College of Business,The University of Georgia (August 11, 2010).

April 2013 - V.2

HOUSING

AN EXPANDING POPULATION ON THE HUNT FOR HOMES. The news is out: Downtown is growing faster than the state and the country in population, housing and median income. Who’s behind this increase? Young, upwardly mobile residents who are attracted to Downtown’s easy accessibility, popular entertainment venues and affordable housing options. As this population continues to grow, so will its need for quality places to live.

13,542

Downtown Housing Units

10,758

Downtown Households

5,957

New Units Constructed Downtown since 2007

1.87

Average Downtown Household Size

$17,100

Annual spending per Downtown Households

$183,961,800

Downtown Households Annual Economic Impact

Demand for new units will be driven by 15 to 34 year olds earning $35,000 to $75,000 who are drawn to Downtown for its: • Excellent access to jobs and transit. • High level of entertainment options and amenities, especially relative to the suburbs. • Affordable housing stock. Trends result in a demand for 8,800 new, market-rate residential units over the next 20 year. The Atlanta Streetcar contributes to these numbers by 800 units. Source: RCLCO, Downtown Development Forecast, June 2011, U.S. Census

The occupancy rate for one-bedroom units in Downtown is 98.1%, which is the highest amoung intown Atlanta submarkets. Source: Haddow & Associates, Haddow’s Apartment Report,Third Quarter 2012 Central Atlanta Progress | atlantadowntown.com

April 2013 - V.2

HOUSING

• By 2015, Georgia State University is projected to have 36,000 students, with 2.45 •

million square feet of planned projects for Downtown. GSU’s goal is to house 20 percent of these students by 2015, leaving 27,000 looking for nearby rental options.

Student Housing Demand 35,000 30,000

Students

25,000 20,000 15,000 10,000 5,000 0 Unhoused Students

Georgia State University 27,000

Students in Dorms

5,000

12,650

Clark Atlanta University 970

Morehouse College 840

8,350

2,450

1,600

Georgia Tech

Spelman College 770 1,400

Downtown Rental Figures, 2012 Average Rental Price

$1.11-1.36 per square foot

Average Rental Price

$1,220/Month

Average Unit Size

982 square foot

Average Occupancy

97.5% Combined

98.1% -1 Bedroom 95.9% -2 Bedroom Source: Haddow & Associates, Haddow’s Apartment Report,Third Quarter 2012 April 2013 - V.2

EMPLOYMENT & INDUSTRY

THE MOST PAYCHECKS PER SQUARE MILE. Downtown has a whopping 30,547 jobs per square mile—the highest in the city. Even though Downtown only comprises 3 percent of the city’s land, it’s where 31.5 percent of the city goes to work. From telecommunications to biochemistry, film production to data processing, Downtown’s varied industries keep the energy high—and the paychecks rolling.

High employment numbers can be attributed to Downtown’s characteristics • #1 telecommunications infrastructure in the city • Access to county, city, state and federal agencies, courts and services

Downtown’s 118,000 daytime workers account

• Very prominent data-processing industry, computer systems design and related services

for 31.5% of the city’s total employment, even

• Very low cost of doing business

though Downtown only

• Large convention capacity: to host conferences of any size

comprises 3% of the city’s land.

• Proximity to 11,500 hotel rooms with affordable average daily rate • Proximity to Hartsfield-Jackson Internation Airport • Easy access to all major highways, MARTA and other alternative transportation options Source: Metro Atlanta Chamber of Commerce

Central Atlanta Progress | atlantadowntown.com

April 2013 - V.2

EMPLOYMENT & INDUSTRY

Top Employers Downtown Coca-Cola Co Grady Health System/Memorial Hospital

5,000 4,000

Georgia State University Turner Broadcasting System Inc Emory University Hospital Midtown Georgia-Pacific LLC Georgia Power Co Atlanta Medical Center CNN News Group Deloitte & Touche LLP Ernst & Young LLP KPMG LLP

3,500 3,000 2,771 2,500 2,000 1,700 1,200 1,100 1,100 900

SunTrust Bank Marriott Marquis Hotel Hyatt Regency Atlanta

900 841 715

Omni Hotel at CNN Center Hilton Atlanta American Cancer Society InComm Inc Southern Co Bank of America Georgia State Univiversity/Robinson College Georgia World Congress Center Westin Peachtree Plaza

675 640 600 600 600 551 550 550 430

Employment by Industry Transportation & Warehousing

272

Other Services

914

Construction

941

Real Estate Rental/Leasing

1,298

Retail Trade

1,374

Management of Companies

1,620

Information

1,750

Admin Support, Waste Mgmt, Remdial

1,842

Wholesale Trade

1,905

Utilities

2,003

Manufacturing

2,372

Finance & Insurance

3,269

Educational Services

3,576

Other Services

4,493

Arts/Entertainment/Recreation

10,421

Accomodation/Food Services

10,983

Healthcare & Socal Assistance

13,627

Professional/Scientific/Technical Services

20,031

Public Administration

35,364 0

Central Atlanta Progress | atlantadowntown.com

5,000

10,000

15,000

20,000

25,000

30,000

35,000

40,000

April 2013 - V.2

EMPLOYMENT & INDUSTRY Key Industries Contributing to Downtown’s Growth Arts & Culture • The Atlanta area is ranked number 1 in arts-related employees per 1,000 residents among the peer regions analyzed. • The Atlanta area has 15,326, the third-highest number of arts-related businesses among the peer regions analyzed. • The Central Business District has the highest number of creative-industry businesses per square mile.

Source: ARC Regional Snapshot, Creative Industries Thrive in Metro Atlanta, July 2012

Film & TV • In 2011 alone, television networks, Hollywood studios, production companies and independent producers invested more than $689.3 million in Georgia. • Intown Atlanta has a number of fully equipped studio spaces: EUE/Screen Gems, Tyler Perry Studios, Raleigh Studios Atlanta, Atlanta Civic Center. • More than 14 Georgia colleges and universities offer degrees or studies in film and television production, providing a breeding ground for new employees in this booming field. Bioscience & Biotech Downtown’s higher education institutions are leading the way in biotech and bioscience. Annual research expenditure in bioscience from Downtown universities: Clark Atlanta University

$2,328,000

Georgia Institute of Technology

$22,086,000

Georgia State University

$30,371,000 $15,000

Morehouse College Morehouse School of Medicine Spelman College TOTAL

$41,098,000 $1,900,000 $97,798,000

Technology Intown universities lead the way in technology with programs such as: • Georgia State Technology and Commercialization Development Program • Georgia Tech Enterprise Innovation Institute • Georgia Tech Research Institute (GTRI)

April 2013 - V.2

HIGHER EDUCATION

WE LEAD BY DEGREES Downtown is one of the top destinations for higher education in the country, ranking sixth in annual college graduates and seventh in student enrollment among America’s largest urban areas. And Downtown’s universities just keep growing, with thousands of additional students and millions of square feet of new construction anticipated over the next few years. Technology and bioresearch are two of the most popular and highly funded programs at Downtown universities, with nearly $100 million spent annually on bioscience research alone.

Students Georgia State University

32,000

Georgia Tech

21,000

Clark Atlanta University

3,420

Morehouse College

2,440

Spelman College

2,170

#1 #6

Downtown has the largest share of Atlanta’s college students (53%). Downtown is sixth among America’s largest urban areas in annual college graduates (at the bachelor’s degree level or higher)

#7

Downtown is seventh among America’s largest urban areas in student enrollment. Downtown is among America’s top seven urban

#7

centers in the number of degrees awarded in fields including engineering, computer sciences, math, physical sciences, biological sciences, health professions, business, arts and theology. Source: ARCHE

Central Atlanta Progress | atlantadowntown.com

August 2013 - V.2

HIGHER EDUCATION Georgia State University

32,000

6,702

undergraduate & graduate students

$1.4 Billion

annual graduates (2011)

annual economic impact

Degrees Conferred (2011) Healthcare & Management Business & F.I.R.E professions Public Admin & Policy Natural Science Mathematics & Computer Science Education English, Journalism, Communications Foreign Language Social Sciences and History Arts and Film Psychology Criminal Justice/ Safety Studies

Students

Enrollment Trends 38,000 36,000 34,000 32,000 30,000 28,000 26,000 24,000 22,000 20,000

36,000 30,431 25,946

26,134

27,137

31,533

32,000

By 2015, Georgia State University is projected

28,238

to have 36,000 students.

2005

2006

2007

2008

2009

2010

2011

2015

Campus Growth • There are 2.45 million square feet in planned Georgia State University projects Downtown that call for $1 billion in capital expenditures. • By 2015, GSU will require a total of 5,476,211 square feet. • Planned projects include: University Science Park, Humanities building, Business and Law professional center, University Plaza, Wall Street Housing north of Underground ATL, convocation center, pedestrian and streetscape improvements. Housing Currently, 27,000 Georgia State students who would like to live in close proximity to their school compete for 10,930 rentable units Downtown.

35,000 30,000 25,000 20,000 15,000 10,000 5,000 0

27,000

5,000 Georgia State University Students in Dorms

Central Atlanta Progress | atlantadowntown.com

Unhoused Students Source: Georgia State University August 2013 - V.2

HIGHER EDUCATION Georgia Institute of Technology The Georgia Institute of Technology is one of the nation’s top research universities, distinguished by its commitment to improving the human condition through advanced science and technology. It is consistently ranked as one of U.S. News & World Report’s top 10 public universities in the United States. Georgia Tech’s campus occupies 400 acres in the heart of the city of Atlanta, where 20,000 undergraduate and graduate students receive a focused, technology-based education. Degrees Conferred (2011) Architecture and City Planning Digital Communication & Media Computer Science and Information Systems Engineering Biological Sciences Mathematics International Studies/ Science History Technology Natural Sciences Public Policy/ International Affairs Industrial Design and Music Healthcare Management Business Administration Industrial and Organizational Psychology

Enrollment Trends 22,000 20,000 Students

18,000

17,135

17,935

18,742

19,413

20,291

20,720

2009

2010

16,000 14,000 12,000 10,000 2005

2006

2007

Housing

2008 25,000 20,000

Currently, 12,650 Georgia Tech students who would like to live in close proximity to their school compete for 10,930 rentable units Downtown.

15,000

12,650

10,000 5,000

8,350

0 Georgia Tech Student Body Students in Dorms

Unhoused Students Source: Georgia Institute of Technology

Central Atlanta Progress | atlantadowntown.com

August 2013 - V.2

HIGHER EDUCATION Atlanta University Center The Atlanta University Center (AUC) is the world’s largest consortium of African American private institutions of higher education. These institutions—Clark Atlanta University, Morehouse College, Morehouse School of Medicine and Spelman College—share a common mission to provide quality education for African Americans and other students of diversity.

Clark Atlanta University (3,420 Students) Clark Atlanta University offers 38 major areas of study through four schools, 170 full-time teaching faculty members and in 2011-12 acedemic year awarded 728 degrees; 550 Bachelor’s, 152 Master’s and 26 Doctorates. Morehouse College (2,440 Students) No. 3 among Historically Black Colleges and Universities, Morehouse College is a private, all male institution of higher learning offering 27 major areas of study in three schools.

Morehouse School of Medicine (357 Students) Founded in 1975, Morehouse School of Medicine is the first medical school established at a Historically Black College and University in the 20th century. In 2011, U.S. News ranked MSM #16 in best medical schools for primary care. Spelman College (2,170 Students) Founded in 1881, Spelman College is a prestigious, highly selective, liberal arts college that prepares women to change the world. Ranked No. 1 among Historically Black Colleges and Universities.

Source: ARCHE, Atlanta University Center Consortium, Clark Atlanta University, Morehouse College, Morehouse School of Medicine, Spelman College

August 2013 - V.2