Your Guide to Creating an Amazing Online Customer Experience. 1. Make your Site ... devices including desktops, laptops,
Your Guide to Creating an Amazing Online Customer Experience
1. Make your Site Straightforward and User-Friendly. Your homepage may be the first interaction a prospect will have with your company. You must communicate the right message, or risk sending them to your competitors. Your homepage should immediately tell your story – what you offer, to whom and what differentiates you. 2. Let Pictures Tell Your Story. Use high-quality, relevant images and icons to explain what you do rather than writing it all out. 3. Use Simple Navigation. Your website visitors should be able to find the information they want quickly and easily. Ensure visitors can effortlessly see your services, contact details and be able to learn more about your company. If they have to hunt, you run the risk of losing them. Make sure to think like a customer – what are they trying to do and find? 4. Personalize it. Whether it is specific plans/pricing for different communities or dynamic content for customers vs. prospects, your website should cater to the visitor. 5. Responsive Design. Today, you must have a responsive site that offers consistent experiences across all devices including desktops, laptops, mobile phone, tablets and even TVs! 6. Leverage Self-Service. Customers are different from prospects. Make it easy for your customers to find resources like router guides or TV guides. We recommend a “Customer Center” page where they can find all the logins, guides and resources in one easy-to-understand place. 7. Integrate Social Media. Whether its Facebook, Instagram, YouTube or LinkedIn, integrating these platforms throughout your site invites customers to engage with you. Make it easy for customers to provide valuable feedback and to communicate with you the way they desire. Always be thinking how you can make your company and services easy to share and follow. 8. Avoid Industry Jargon. You should not use words or phrases that your visitors may not recognize. If your site refers to “exchanges” then you know what we are talking about! 9. Keep Your Site Up-To-Date. Your website is not a book. Dated information makes your company look stale and will have the visitor questioning whether they can trust the information on the site. 10. Don’t Hide the “Contact Us” information. A visitor should immediately see how to contact you. They should also be able to quickly find where you are located. 11. Include a Call To Action on Every Page. Tell visitors what you would like them to do next. Lead them down the path to a sale or to contacting you. It is great to be a quality source of information, but you also want visitors to know they can make a purchase. Plus One designs and develops websites that focus on generating more enquiries from the right people. We advise, develop, manage and implement comprehensive strategies to position our clients as the provider of choice in an increasingly competitive environment.
