Online Public Relation Brief Template - AdHang

Online Public Relation Brief Template By

Online Digital Public Relation Brief Template by Adhang.com

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About Adhang.com Adhang.com is a world-class Africa’s no 1 online digital campaigns agency based in Nigeria, and first internet public enlightenment agency in west Africa. Adhang.com is manned by some of the biggest online digital engagement optimization and internet users targeting experts in the industry, armed with the very best and most advanced online public relation system, comprehensive and robust set of modern technologies and tools. Phone: +2348034283159 E-mail: [email protected] Website: www.adhang.com Office: D 07 Century mall, St.Patrick's junction, Ojo, Alaba international market, Lagos, Nigeria.


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Introduction The Online PR brief template is meant to provide enough detail so Adhang.com will have understanding of the key issues, the purpose, timelines, targets, outcomes and measures of success you require from your Online PR investment. Also this template is to foster understanding between you and Adhang.com. it guides Adhang.com in planning and executing your online PR campaigns. And to serve as blue print AdHang’s teams will use to strategize and achieve your PR objectives. Fill in the fields, type all responses on a separate document to accommodate all your details. Also add any further detail you consider important for effective PR campaign. Let’s begin…


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Organization’s Contact Details Contact person:-------------------------Country:-------------------------Phone:-------------------------Organization’s name:------------------------Address:-----------------------------Contact person’s email:------------------


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Organization’s Background And Mission This is about the organization, and where you introduce the online public relation project to the AdHang's team. e.g XYZ about us; correct wrong impression about our organization, introduce a new product or service, or address sales objections, what is happening in the market/state/country/industry, how customers and prospects perceive you vs competitors, oppositions, etc.

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Benefits to Target Audience Benefits; prioritize the top 5 values and/or facts the audience will benefits from this message and what will be revealing they don’t know about you, the issue, the problem, etc.

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Personas And Target State/Country: Target audiences e.g. women, youth, professionals, religious faith, companies executives, students, etc. The more specific the better. For example women could be single or married, and at particular age bracket and so on. And Where are they? e.g. all over Nigeria, Lagos state, Ghana, all Africa’s continent, etc.

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Objectives: e.g. awareness, engaging a target audience, attract supporters; achieve market acceptance of xYz new service, etc.

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Reasons Why And Actions: 

e.i. List the rational and emotional compelling reasons for the target audience to belief the message?

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(If any) list the actions/steps the target audiences are to take, all major copy points.

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The Online Public relation Duration And Starting Date: e.g. the online public relation will start from xy date to xy date or continuity.

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What is AdHang’s Online Public Relation Plan selected? e.g. Premium, Enterprise, Economy; otherwise list the channels/platforms:

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Goal: e.g. increase xyz% number of sales, inquiries, zyz % believers, supporters, etc.


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Website Address And Landing Page Link(s) Here put web address for this public relation and landing page target audience will be sent to when they click on the online banners or links on internet. e.g. Website www.adhang.com e.g. Landing page www.adhang.com/pr-campaign-approach/

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Oppositions / Competitors / Distractors etc: If any, list all you know that might hamper the target audience from responding favorably. e.g. ignorant, competitors, religion’s belief, political reason, etc.


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PR Campaign Admin Reports Do you want regular updates during the PR campaign? or will you be unavailable for significant portions of it? —————————————————— —————————————————— Who is authorized to speak on behalf of the company/organization in your absence? Name—————————————————— Phone—————————————————— Email

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What Else Might Help AdHang’s Creative Team: —————————————————— —————————————————— —————————————————— —————————————————— —————————————————— If you have them, include your logo, photos, picture(s) that exemplify the message, tagline(s), quotes, attention drawing text and so on. Type all in WordPad or microsoft office and forward all to email: [email protected] Online Digital Public Relation Brief Template by Adhang.com

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