ORIENTATION

Personal Financial Success

QUICK START ORIENTATION

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MYECON TRAINING MANUAL 1

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Quick Start Orientation

WELCOME AND PFSS OVERVIEW Welcome to our myEcon family and congratulations on becoming a new business owner. Because you have recently become a new myEcon Business Owner, you may be thinking, what’s next or how do I get started. The best way to get started is to watch the “Quick Start Orientation” video series. It takes about 90 minutes to watch the videos, but they will save you tremendous time and stress. You should watch all the videos completely, even a couple of times if necessary, because they will literally guide you step by step to success. It may also be beneficial to take notes and jot down questions as you watch the videos. After you have watched the videos, you can get your upline leader to answer questions and provide additional insight. myEcon was created to help people attain Personal Financial Success. Personal Financial Success is simply having enough cashflow to support our lifestyles during our Working Years and Retirement Years. During our working years the cashflow is generated by our labor as we work jobs and build businesses, but during our retirement years the cashflow is generated by assets like stocks, bonds, real estate, and retirement accounts. To attain Personal Financial Success, we need to earn enough cashflow to support our lifestyles during our working years and simultaneously invest enough money to build enough assets to generate enough passive income to support our lifestyles during our Retirement Years. Here is a simple example: If you earn $100,000 annually during your working years and desire the same income during your retirement years: you will need at least $1,250,000 in your investment account earning 8% annually, to generate the $100,000 income annually. The formula is simple, multiply your desired annual retirement income by 12.5 to figure out how much money you need in your retirement account. You will then be able to figure out how much money you need to invest monthly to reach your goal. However, you may be like many of our new associates, you want more cashflow for your lifestyle today and for your future retirement lifestyle. If so, that’s great, because our system will empower you to accomplish both. We accomplish that by empowering our associates to generate cashflow 5 ways: Correct Tax Withholding, Minimize Taxes, Business Income, Debt Elimination and Investing. Your first task in myEcon, is to download the myEcon App to your smart phone. You should also start following us on Facebook at Facebook. com/myEcon. Let’s look at some additional details on Cashflow Generation and attaining Personal Financial Success!!!

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STEP 1: CORRECT TAX WITHHOLDING One of the quickest and easiest ways for most associates to increase their cashflow is to correct their W-4. Correcting your W-4 can provide immediate cashflow for investing, debt elimination or lifestyle. You can make the changes to your W-4 using the paper form or by using the IRS’s Electronic withholding Calculator on the IRS website. Watching the entire video in the BMC Training Center on completing the W-4 before you attempt to complete the form may be beneficial. Read the form, fill in the required info and turn it in to your employer’s HR department. If you need help, ask your upline EVP or your personal tax professional. Note: Complete the form by using the instructions, just putting 10 or exempt on the W-4 is not wise or legal. The main objective is to break even with the IRS at the end of each year.

STEP 2: MINIMIZE TAXES VIA RECORD KEEPING The next way to increase your cashflow is to keep good tax records for your Home Based Business. Watch the video in the BMC Training Center on “Tax Record Keeping” which shows how to document a few tax deductible expenses using the CashFlow Manager (myEcon signup fee, myEcon monthly fee, cell phone bill, internet access bill, mileage, travel, meals & entertainment). You can learn full details on tax record keeping by attending a live “Tax Record Keeping Class” or by watching the “Tax Record Keeping Class ”on your website in the “Training Center”. You can also request help from your upline EVP.

STEP 3: INCREASE CASHFLOW VIA CASHFLOW STRATEGY The 3rd method we use to help associates attain more cashflow is using our Cashflow Strategist Software to become more efficient at Cashflow Management. The concept is simple and the software is easy to use. You simply answer questions about your current finances and your future financial goals by filling in the blank spaces in the software. The software will show you what’s necessary to accomplish your financial goals in the most efficient way. The software is great, because it is interactive and you can run as many scenarios as you desire. Watch the video labeled “The Cashflow Strategist” in the video training center on your myEcon website and study the “John Sample Cashflow Strategist” examples in the Document Center; DOC# 608. The video and DOC # 608 will help put some of your financial goals and thoughts into a precise, clear perspective. Within a few weeks of watching the video or ASAP, answer the questions in the software and create your own Personal Financial Success Strategy. Don’t hesitate to ask your upline leaders questions about your strategy.

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STEP 4: GENERATE BUSINESS INCOME Attaining Personal Financial Success with myEcon is based on generating more and more cashflow. The system empowers associates to generate cashflow 5 ways. Our Business Income Strategy can generate significant new cashflow quickly. myEcon provides every associate with a World Class Business System positioned in the most lucrative industries in America. Our number one product is our Income Shifting Membership, which is a combination of our Income Shifting Strategy, plus other products and services which empower our associates to quickly improve their cashflow. The market potential for the membership is over 100 million people who lose thousands of dollars annually to “Over Withholding of Taxes”, “Paying Interest on Debt” and “Poor Credit”. Our Associates use the components of the membership to shift dollars normally lost to taxes, debt and poor credit back into their households. We also market the following products and services retail to the general public: Smart Money Credit System, ID Defender, Road Assure, Travel, All Natural Nutritional Products & Healthy Beverages plus an Online Cashback Mall. In addition to a superb product line, myEcon also provides associates with the most lucrative compensation plan in the industry. Our compensation plan offers immediate upfront commissions and stable long term residual income. Our system is proven and has helped our associates earn millions of dollars in commissions by gathering customers and building marketing teams. The key to making money in myEcon is presenting the Personal Financial Success System and products to people. The Business Overview lasts about 20 minutes and provides information about myEcon’s 5 cashflow streams, products, services and compensation plan. The first step to making commissions in myEcon is to create a list of potential people to market to.

STEP 4 – ACTION 1: MAKE A PROSPECT LIST One of the most important aspects of making money in myEcon is having a list of potential people, also known as prospects to present our concept and products to. We will teach you many techniques to build a forever growing list of prospects, but your initial lists will consist of people you already know and have relationships with. Let’s get started on your target contact list so you can start making money. The key to making a good list is to “Not Eliminate People” because you think they may not be interested. Put everyone you can think of on the list, because you never know who’s interested or who they know that might be interested. Thinking of potential names in groupings can help build a bigger list. (Example: 5 Friends, 5 Family Members, 5 Church Members, 5 Co-workers etc.) You can use our paper Contact Manager or our Electronic Contact Manager to make the list. You can print copies of the paper Contact Manager by clicking on Document 611 in the Document Center on your myEcon website. You can find the electronic Contact Manager by clicking on Tools on the menu in the Business Management Center on your website. Simply write the first name of people that come to mind. You can put the detailed info about each contact on the form after you finish the initial list. Your initial list should be at least 50 people, but more is better.

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STEP 4 – ACTION 2: Pique & Pass The next step is to contact the people you have on the list and have them listen to a short Business Overview. The concept is simple, you will contact each person and pique or create interest in myEcon by using some “Power Phrases”. The phrases grab people’s attention and cause them to want more information. A few examples of the power phrases are “Income Shifting” and “Cashflow Transformation”. A great goal to accomplish is to get thirty personal prospects to see / hear a Business Overview, your first 30 days in myEcon. Let’s practice using the phrases to pique interest and to pass prospects to a Business Overview. Remember you are calling friends, relatives or close Associates with whom you share good relations. SAMPLE SCRIPTS TO PIQUE PROSPECTS’ INTEREST

A - Hi ______, this is ______. [Small Talk] I am calling because I recently got involved with an organization that shows people how to utilize a concept referred to as Income Shifting, which has been putting some serious cash in people’s pockets. Have you heard of it? [WFA] Independent of prospect’s answer, acknowledge the

prospect’s answer by saying something like, “that’s fine”, “that’s great” or “I understand” and then invite the prospect to listen to a short Business Overview. B - [Prospect’s Name], That’s fine, because I also have a great short (audio / video) recording that I would love for you to (hear / view) and give me your opinion. The (audio number / video web link) is ______, will you take just a minutes to (listen to / view it)? I will call you back in a few minutes. (When asking the prospect to (listen to the audio / watch the video), choose one or the other. Do not give the prospect a choice.).

Step 4 – Action 3: Present and Close Presenting the Business Overview The Pique and Pass example in Step 4 – Action 2 is demonstrating how to get a prospect to a pre-recorded video / audio presentation. In our advanced marketing training, we show you how to pique and pass prospects to live webinars, live public meetings, in home private meetings and 3- way teleconference calls.

Closing the Deal Mastering “Closing the Deal” is essential to every successful marketing career. You will be faced with this situation every time you present a Business Overview or send a prospect to hear someone else present a Business Overview. Every prospect must be closed, seldom does someone volunteer to sign-up without someone asking for the money. Closing is a mindset, you must feel like you are providing a great value to the prospect. If you feel like you are providing great value to the prospect, you will feel like you deserve to be paid.


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myEcon provides sample closing scripts as a guide to help you understand closing techniques. You should not repeat the words in the scripts exactly. Study the scripts and practice the words audibly until you feel comfortable with the flow and then use your own words in the same flow. The more you practice audibly and try to close real prospects, the better closer you will become. You have two options to use when closing prospects in myEcon: Pass the prospect to a third party closer or Close the prospect yourself.

Option 1: Pass the Prospect to a 3rd Party Closer Your Closer is someone you have a pre- arrangement with to help you close prospects. Your Closer is typically one of your upline leaders. Your Closer should be experienced and knowledgeable in the business. If you have someone that is going to act as your closer, you will need to pass the prospect to the Closer. You need a smooth transition to do that. Use the format below to transition a prospect to the Closer. Before passing the prospect to your Closer, be sure the prospect has heard or viewed a complete Business Overview. SAMPLE TRANSITION TO PASS PROSPECT TO YOUR CLOSER After you have Piqued and Passed the prospect to the Presentation, give him/her a few minutes to listen to the call or view the video before calling him/her back. Don’t wait on the prospect to call you back. When you call the prospect back, ask him if he listened to the audio or watched the video. If no, find out when the prospect can (listen to the audio / watch the video). Inform the prospect you will call him back at that time to get his opinion. If the prospect has (listened to the audio / watched the video), do not say, “So what do you think.” In an excited voice, say to the prospect, “That information is amazing, and has helped thousands of people increase their cashflow and some have become millionaires. Even though, I am just getting started I have also increased my cashflow. Ask the prospect, “What part of the information did you like best?” [WFA] Listen to

the prospect, he will tell you what will motivate him to become a myEcon associate or ask for additional information when he tells you what he liked best about the information. Independent of his response, you are going to acknowledge his answer. You can acknowledge the prospect’s answer by saying something like “That’s great”, “I understand”, or “That’s fine” or “That’s surprising” Ask the prospect if he has any questions or desires any additional information about myEcon or our amazing Income Shifting Strategy. Independent of the prospect’s answer, acknowledge the answer by saying something like, “That’s great, because I want to introduce you to one of my mentors who has helped me tremendously. It will take just a couple of minutes, I can get [Leader’s Name] on a 3-way conference call and he can provide additional insights or answer questions. (Make sure the leader is available within a prearranged time frame, maybe 60-90 minutes on a certain day.) Say to prospect,” If you have a few minutes, I will try to reach [Leader’s Name] now”. If the prospect resists, ask the prospect when you can introduce him to

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[Leader’s Name]. If prospect does not resist, call the leader immediately. Introduce the leader professionally and edify the leader. Also, when you introduce the prospect to the leader, edify the prospect and tell the leader what most interests the prospect and what the prospect’s concerns are, if any. When the leader starts talking, be quiet until your voice is requested. Listen to the conversation and learn, you will soon be the leader speaking on the 3-way teleconference. When the call ends, thank the leader for his help and the prospect for his time. (Because the leader is experienced and knowledgeable he would have positioned the prospect to close, by signing up immediately or by getting the prospect to agree to a follow up appointment.) If the prospect is ready to sign up, immediately go to your myEcon website to sign the prospect up. If the prospect wants more time to think about the information, immediately set an appointment for no more than 72 hours in the future to follow up with the prospect. When you call the prospect back for the follow up appointment, do not try to re-present the information and spend a lot of time talking. Use the following steps:

1 - Thank the prospect for giving you the opportunity to follow-up.

2 - Ask the prospect if he has any questions. (Answer questions straight forward)

3-A sk the prospect what 2 things he liked most about the information & concept. Focus on talking about the two things the prospect liked most, to convince the prospect myEcon is a great opportunity.

4 - Sign the prospect up, using the Alternative Close Example on pages 7-8.

Option 2: Close the Prospect Yourself In the early days of your career, passing the prospect to a 3rd party closer is far better than trying to close the prospect yourself. However, Leaders and Closers are very busy and in short supply. If you don’t have a designated Closer available, study the sample close on pages 7 and 8 to become your own Closer. Follow the format used in the Alternative Close on pages 7 and 8 to close the prospect. If you are closing the prospect yourself, you will need to transition the prospect from hearing or viewing a Business Overview to the close. Use the following format. Call the prospect back when sufficient time has passed for him to have heard or viewed a complete Business Overview or when the time he said he would hear or view the Business Overview has passed. Don’t wait for the prospect to call you. Ask the prospect if he heard or viewed the Business Overview. If not, find out when the prospect will hear or view the Business Overview. Edify the prospect and the Business Overview, then inform the prospect you will contact him at that time to get his opinion. If the prospect has heard or viewed the Business Overview, say to the prospect in an excited tone, “that information is amazing and has helped thousands of people.” “What part of the information did you like the best”? [WFA] The prospect will tell you what you should focus on to close the deal when he tells you


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what he liked best. When the prospect has answered, acknowledge his answer by saying something like “that’s great” or “I understand”, or “that’s amazing”. Ask the prospect if he has questions or wants additional information. [WFA] Answer prospects questions using the Q & A Scripts on page 9 or by sending the prospect short videos which contain the specific answers to his questions. Begin the closing process by using the format in the “Alternative Close Script”. The Alternative Close – Your prospect has just finished seeing / hearing a Business Overview. You might say to your prospect, “We have heard some amazing, life changing information. Typically, after people hear this info, they fit into two categories.

The first is Type A, who say I can absolutely see myself using myEcon’s complete system to grow my cashflow.

The second is Type B, who say I love this info but because of a lack of time or other responsibilities I simply cannot run another business at this time. However, I love the Income Shifting concept and would like to get access to the software and strategy to shift Income and grow my cashflow. [Prospect’s name], Do you see yourself as a type A or B person in this situation?” [WFA] Whatever the

prospect’s answer is, you must be proactive and move on it immediately. If the prospect says type A, you could say, “That’s great and congratulations on deciding to become a new business owner. You can then ask the prospect, “Are you going to put your business in your personal name or a business name?” Act as if the prospect is signing up immediately. If the prospect is not ready to sign up immediately, he will tell you. If money is an issue, try to motivate the prospect with a small coupon. As a last resort, set a signup date in the near future. If the prospect says type B, you should still be proactive to sign him up. You could say congratulations, because with our amazing discounted price we are currently offering, you can get our entire system for a bargain. You can use the four other cashflow streams, excluding the business until your circumstances change. Additionally, if you have a friend or associate that wants to see the system, refer them to me and I will take it from there. If they join the business, I will put them on your team and you will get paid on them. If the prospect decides not to get the entire system, try to sign him up as a customer: ID Defender, Road Assure, Nutrition, Smart Money Credit System, Travel, Mall etc. If the prospect becomes a customer, do a follow-up call within 24 hours to answer questions and make sure he knows how to access and use the product. The 10 minutes you spend with the new customer is priceless, obviously the customer will be appreciative, but it could also get you valuable referrals and strong customer retention.

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PROSPECT WANTS MORE TIME TO THINK ABOUT HIS DECISION A. T his situation will be very common in your career. Develop an appreciation for the person’s desire to think about their decision or their desire to discuss the information with their spouse or significant other. Be positive and confident the prospect will sign-up. Ask the prospect to schedule a time ASAP (preferably within 72 hours) when you may follow-up with him to answer any questions or concerns he may have. Do not wait for the prospect to call you. The follow-up is best face-to-face, but a phone call or a private webinar will also work. A follow-up should only require 20 to 30 minutes. B. Use the format below for the follow-up close. – Thank the prospect for giving you the opportunity to follow-up. – Ask the prospect if he has any questions. (Answer questions straight forward) – Ask the prospect what 2 things he liked most about the information & concept. Focus on talking about the two things the prospect liked most, to convince the prospect myEcon is a great opportunity. – Sign the prospect up, using the Alternative Close Example on pages 7-8. – If the prospect signs up, great! Take the new Associate through the Quick Start Orientation ASAP! C. If the prospect does not sign up, it is not the end of the world. Your love for people should be greater than their decision. Ask the prospect to be a customer – ID Defender, Road Assure, Smart Money Credit System, Travel, Mall etc. Ask the prospect for referrals. If people like you, they will love helping you. Everyone knows someone that needs your business, products or services. Even if the prospect does nothing, love him anyway. Stay positive and you may still do business with him on another day. Timing is everything. Call him back in six months and every six months. Tell him of your progress, good news, and new developments. If you do email marketing, put the prospect on your email list and send him updates and info periodically. Include good news and success stories in your email updates.


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Question & Answer Scripts

Q. So what’s this all about? Or can you tell me more? A. It’s about one of the most unique concepts in American business today. People are making money and saving money, then using the cashflow to build passive income. Q. What’s this going to cost me? A. It’s not going to cost you anything to hear the information. However, if you like what you hear, it could save you thousands of dollars annually. Q. Is this network marketing or multi-level marketing? A. O ur concept works on an individual basis or a team basis, it’s your choice. You will get details on this unique strategy. Q. Is this a pyramid? A. A bsolutely not. Our strategy and products have been used in all 50 states. You will love what we do when you see it at the meeting. Q. Do you have a website? A. Y es, but our concept is detailed and tailored to each individual. I’ll give you the web address, but I would still like for us to have a quick follow-up conversation so I can answer your questions and provide more details. Q. Do I have to sell anything? A. O ur core concepts are based on financial strategies that do not require you to sell anything. However, many of our happy clients become business associates. Q. What are you selling? A. O ur core system is based on information and a unique financial strategy. However, we also provide services that save our clients serious money. You will love the overall concept when you see it. Q. How are you doing in business? A . I just got started, but I have already increased my cashflow by ____. Also, (upline leader’s name) who is helping me in the business has generated ____ cashflow using the system.

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