Research, Design UI/UX, Technology and Quality Assurance. â. Studied and developed the app ... Was the Architect and H
Otto Miranda São Paulo, Brazil Phone: +5511 983100343 EMail:
[email protected] " Expert digital media professional and operations, offering expertise in defining technical strategies that support overall business objectives. Lead efforts to develop and market technical solutions to both internal and external clients. Competency in crossfunctional collaboration to solve complex business problems through logical and analytical methods. Experience in startups and large companies."
Professional Experience PINION: Product & Innovation Consultant (2014 2016) Pinion is a startup that delivers a complete platform for research, mystery shopper and monitoring via mobile or web. It performs realtime monitoring with national coverage and transparency in data collection. ● Planned and developed the platform 2.0 (web/mobile), coordinating a team of 6 professionals in Research, Design UI/UX, Technology and Quality Assurance. ● Studied and developed the app gamification process, leveraging the interactions within the app and increasing by 40% the number of missions carried out by users. ● Managed the creation of the "PiniOn Live" feature to get feedback from the TV viewers in realtime presentations, new advertisement testing and political debates. It proved successful in the presidential elections in Brazil for "Aécio Neves" candidate. ● Managed a campaign with a monthly budget of $80k and attended meetings at the Facebook office in São Paulo, being aligned with the technologies and online advertising tools, in order to optimize costs and bring more results for PiniOn strategies.
TWING STUDIO: Cofounder & Product Manager (2010 2014) Twing Studio takes care of the conception, project management and development of Mobile Applications for large brands and celebrities. ● Managed customization projects, acting as a consultant of technology and innovation, understanding the customer/partner needs and proposing development of mobile solutions for Augmented Reality, Optical Character Recognition, Games, TexttoSpeech and Beacons Technology. Project design, definitions of platforms and customer environment. ● Led a team of 5 people in the creation and development of Mobile Apps for "Neymar Jr" and "Claudia Leitte" with social networking and gamification elements for the fans of these celebrities. ● Was the Architect and Head of Technology and design UI/UX for "Natura #Urbano Perfume" app . Used 2D Image Recognition and Tracking. Worked togheter with Wikitude.com partner. ● Coordinated the creation and development of Mobile Apps for the humorists "Marco Luque" and "Danilo Gentilli" The application was designed to be the official communication channel containing multimedia, mini games and advertising. ● Led a team of 4 people in the creation and development of Mobile App "CheckLoterias". Used OCR API (Optical Character Recognition) for recognition through mobile photo, the numbers on the Lotto ticket.
DIEBOLD: Product Design & QA (2006 2010) Diebold is an innovative company that uses cuttingedge technologies and services to maximize selfservice and security capabilities of organizations around the world. ● Managed the UI/UX design creation for the XMS Extended Managed Services, an ATM softwaremonitoring solution used by major global financial institutions such as Bank Boston, Bank of America and others. ● Acted as Internationalization QA product lead, responsible for test strategies and test planning. ● Created and evaluateds product testability requirements and prepared test abilities matrices.
ABN AMRO: Web Project Coordinator (2004 2006) ● ● ●
Was Responsible for project design, definitions of platforms/technologies and web solutions. Coordinated the projects for some of the main websites of the portal: Espaço Real Universitário, Real Pague, Parceiro Real, Van Gogh e Sudameris. Worked on different fronts with IT professionals, management, marketing and contractors, being directly responsible for the aforementioned areas within the projects.
Sony: Web Designer Senior USA, Brazil, Mexico and Argentina (2001 2004) ● ● ● ● ●
Acted as Senior Designer of the main web platforms for Sony in Latin America Created and implemented the design projects and remodeling for Sony Electronics portal to Latin and Central America. Responsible for creating the visual identity for the portals Sony Style Mexico, Brazil, Argentina and USA. Lead the creation of the visual identity for the CRM implementation that was praised for its unique architecture by Sony leadership. Coordinated an outsourced team "Cadmus" to implement the new concept of design creation of Sony Electronics portal to Brazil.
HEWLETT PACKARD: Web Designer Senior USA, Brazil, Mexico, Argentina and Chile (2000 2001) ●
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Member of the core team that created the new organizational structure of the information and visual identity of the first template for the global Hewlett Packard web portal: SNF2 (Structure Navigation Framework). Coordinated the process of Information Architecture and Design to HP Support Brazil with Chile, Argentina and Mexico team. Coordinated with international teams to design the new structure for intranet/extranet areas: HP Solution Center, Competency Center, Multi Vendor, Logistics, Escalation and Marketing.
Education
Bachelor of Computer Graphics Design (Emphasis in Marketing) UBA Universidad de Buenos Aires, Argentina (1998/2002) Technical Information Technology Escola Técnica Fortec, Santos Brazil (1992/1995)
Technical Expertise Solid knowledge of Software Engineering and Design Thinking; Good programming skills in JavaScript, HTML, CSS, JSON, XML, JQuery, PHP; Basic knowledge of database modeling and SQL, MySQL, Python and JAVA; Extensive experience with mobile platforms: iOS, Android and Windows Phone and also platform & MBaaS: Appcelerator Titanium and PhoneGap; Advanced level of knowledge in Windows, Linux, SharePoint, Axure Software, Microsoft Project, Asana, Adobe Creative Suite, Google Apps and Microsoft Office; Organization, determination, leadership, ability to innovate, communicate, absorb and transmit concepts.
Additional Information Languages: Fluent in Portuguese and Spanish. Advanced English (technical, grammar, conversation) Interests: Enjoy different types of sports such as football, ski and swimming. Music producer and sound designer in my spare time. Very well traveled to 5 continents.
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