3:45 p.m.–4:00 p.m.
Maj. Gen. Joe Vazquez, CAP National Commander; Don Rowland, CAP National Headquarters Chief Operating Officer; and John Salvador, NHQ Senior Director 4:00 p.m.–5:00 p.m.
Balsem Award Presentations/Video
Optional evening dinner/networking Assemble in the lobby for a Dutch-treat excursion.
AUGUST 11 8:00 a.m.–9:15 a.m.
PAO Best Practices: Easy-to-Implement Tips from Fellow PAOs on How to Ensure Your Stories Get the Media Attention They Deserve
Speakers: Col. Jon Stokes, Super Bowl 2016 PIO; Capt. Jessica Jerwa, Washington Wing PAO; and Lt. Col. Johanna Augustine, Texas Wing PAO. Here’s the analytics: For Super Bowl, over a half million views on YouTube; 2 million viewers on CNN for Washington Wing SAR; 1.1 million viewers on Weather Channel for Texas Wing flooding. These PAOs will show you how to get the same results! 9:15 a.m.–10:30 a.m. ACTIVITY Participants will be asked to post a photo to one of their social media channels.
ACTIVITY Participants will use their smartphones to create a video.
Lunch on your own
1:30 p.m.–2:45 p.m.
Mission Media Coverage: New Rules of Engagement for PAOs and PIOs
Speaker: John Desmarais, Director of Operations, CAP NHQ Does your wing stand up its media relations program when a mission opens? How do you provide coverage for ongoing missions? Plans are in the works to ensure wings don’t miss out on opportunities to tell mission related stories. John Desmarais will provide an overview of CAP’s current mission activities and how PAOs at all levels and PIOs can help get the word out on CAP’s mission activity. 2:45 p.m.–4:00 p.m. ACTIVITY AParticipants will discuss ways to improve a mock website.
Engaging Photos Tell Our Story: How to Post on Photo-Sharing Platforms
Speaker: Maj. Robert Bowden, Great Lakes Region PAO and owner of Robert Bowden Photography Learn how to capture great photo stories, how to retouch them for best results and how a photo relates to various social media channels.
10:30 a.m.–10:45 a.m. Break 10:45 a.m.–Noon
Noon–1: 30 p.m.
Creating Videos that Rock
Speakers: Julie DeBardelaben, CAP National Headquarters, and Maj. Jeremy Browner, an attorney who uses videos in his law practice. Browner is an assistant North Carolina Wing PAO for video and a squadron PAO. The importance of creating an emotional attachment to your brand in videos is critical. Learn how to shoot on an iPhone and how to post and gauge progress on the various social media channels.
4:00 p.m.–5:00 p.m.
What Are the Hazards of Social Media vs. the Benefits … Plus How Social Media Can Be Used as a Recruitment Tool by Using Marketing/Analytics
Speaker: 2nd Lt. Morgan Torp-Pedersen is currently spearheading the digital distribution efforts for London based company Ditto Music in Nashville. Prior to that she was an artist representative for Stageit based in Nashville, where she worked directly with artists, agents and managers to help them monetize concert-like experiences on the internet; was the videographer on Jason Aldean’s “My Kinda Party” tour and produced Nelly Joy’s debut music video, “Trampoline.” She has spoken on panels for many music conferences and most recently for the Grammys. She has also worked as a production assistant for AXS TV covering the CMT, CMA and ACM Awards. She began her quickly moving career as the personal assistant to the JaneDear girls PAO Academy VII Graduation and Wrap-up: Are We all Energized and Ready to Get Back to Our Units?
Speakers: Julie DeBardelaben, Lt. Col. Steven Solomon, Lt. Col. Paul Cianciolo, Lt. Col. Joe Winter, Lt. Col. Andrew Oppmann, Maj. Robert Bowden and 2nd Lt. Morgan Torp-Pederson
Ask your last questions about CAP’s tools and strategies for public affairs and then receive your certificate of