Cheryl Wilson, Strategic Marketing Consultant'Stephen Few has written a brave and important book.'-Dale Lehman,. Profess
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Review 'Few gives a wonderfully elegant deconstruction of the current media buzz-phrase 'big data,' showing it to be smoke and mirrors containing nothing new beyond a deeper level of hype.'-David Hand, Professor at Imperial College, London and author of The Improbability Principle'A concise and welcome expos on Big Data. Big Data, Big Dupe is a timely reminder to ask the right questions before buying into any illusion of magnitude or importance.'-Cheryl Wilson, Strategic Marketing Consultant'Stephen Few has written a brave and important book.'-Dale Lehman, Professor of Business at Loras College'This is a must-read book for anyone considering big data, or feeling their organisation being drawn into it.'Stacey Barr, Author of Prove It! Read more About the Author Stephen Few is the founder of the IT consultancy Perceptual Edge. With 35 years of experience in the field, he harbors an ardent love/hate relationship with IT. The world is inundated with far too many unneeded and poorly designed IT products. The great promise of IT is being undermined by an irresponsible industry and poorly skilled practitioners. He advocates a more thoughtful, ethical, human-focused, skills-based, and design-oriented revolution in IT to reduce the waste, prevent further harm, and set our feet once and for all on the path to an 'information age' worthy of the name. He speaks, teaches, and consults around the world and is the author of four other books: Show Me the Numbers: Designing Tables and Graphs to Enlighten, Information Dashboard Design: Displaying Data for At-aGlance Monitoring, Now You See It: Simple Visualization Techniques for Quantitative Analysis, and Signal: Understanding What Matters in a World of Noise. Read more Click Here to Read Big Data, Big Dupe: A little book about a big bunch of nonsense Online! Hi My name is Bobby Farrell and i'm here to discuss my opinions on this incredible book written Big Data, Big Dupe: A little book about a big
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