How much money does this person make? What kind of job does this person have? What kind of family does this person have?
PERSONA WORKSHEET Who is your client? You might be surprised! How old is this person? How much money does this person make? What kind of job does this person have? What kind of family does this person have? What hobbies does this person have? What s important to this person? ’
What is this person s biggest pain? ’
Where does this person go for information? What does this person need from a lender?
