Personal data empowerment - Citizens Advice

The ability and means to gain a benefit from sharing personal data should be ... the analysis of big data, combining information and aggregated data on ...
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Personal data empowerment Time for a fairer data deal?

Personal data empowerment 2015

Our aims • Provide the advice people need for the problems they face. • Improve the policies and practices that affect people’s lives. Our principles The Citizens Advice service provides free, independent, confidential and impartial advice to everyone on their rights and responsibilities. We value diversity, promote equality and challenge discrimination. Written by Liz Coll April 2015

If you require this publication in an alternative format please contact us 3rd Floor North 200 Aldersgate London EC1A 4HD Tel: 03000 231 231 www.citizensadvice.org.uk For more information contact: [email protected] Citizens Advice is an operating name of The National Association of Citizens Advice Bureaux. Registered charity number 279057 Published April 2015

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Personal data empowerment 2015 Contents Executive summary ..............................................................................................................4 1 Introduction ......................................................................................................................6 1.1 Document purpose ......................................................................................................6 1.2 Document map ............................................................................................................6 1.3 Audience ......................................................................................................................6 1.4 Scope of report ............................................................................................................7 2 The new data context: a changing personal data landscape ......................................9 2.1 The data-driven economy from a consumer perspective ............................................9 2.2 What this means for consumers ................................................................................13 2.3 Consumer perspective on the current situation .........................................................14 3 Defining the problem .....................................................................................................21 3.1 Limits of consent tools ........................................................................................ ......21 3.2 Lack of consumer voice .............................................................................................24 4 Emerging alternatives to the status quo ....................................................................26 4.1 Personal data empowerment.....................................................................................26 4.2 Opportunities and risks of personal data empowerment ...........................................37 4.3 Implications of a new approach .................................................................................45 5 Articulating a new approach ........................................................................................50 5.1 The need for a new vision .........................................................................................50 5.2 A new vision and guiding principles...........................................................................51 5.3 Realising the vision ....................................................................................................52 6 Conclusion .....................................................................................................................53 7 Methodology of research ..............................................................................................54 8 Bibliography ...................................................................................................................56

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Personal data empowerment 2015 Executive summary Personal data issues have risen in complexity and scale over the last 5-10 years. Aggregation, sharing and analysis are becoming readily available to