MBA at Stanford University. BS at MIT. CEO at comuca, Inc. Managing Director at GMO. Internet. BS at Waseda University.
PLAY, REVIEW, AND SHARE TO EARN GAME PLATFORM BY BLOCKCHAIN TOKEN ECONOMY Subdream Studios, Inc. Jikhan Jung
1. Overview Dawn of the New Era of Gaming Where we are coming from Problems with existing system Market opportunity
2. Yumerium Development
Table of Contents
Yumerium as a Driver for Acquisition & Engagement Yumerium as a Gaming Platform with Incentive built-in Yumerium as a Crowdfunding platform Yumerium as a decentralized payment gateway Development Schedule Step1: Launch with Subdream Studio games Step2: First native game CryptoMine launch Step3: Launch partner game support Roadmap
3. Token Sales Token Sale Overview Fund Allocation Token Sale Schedule / Discount Plan
4. Team Subdream Labs Background Traction Founders Team Advisors News & Media © Copyright 2018 Subdream Labs. All Rights Reserved
www.yumerium.com
2
1. Overview
Dawn of the New Era of Gaming Where we are coming from Problems with existing system Market opportunity
Dawn of the New Era of Gaming Block chain and smart contract technology is opening up a new era of gaming by giving gamers chance to earn game token by participating in games. The game token can be used for buying game money for any game that gamers want to play or buy game items. This will make gamers even more engaged and bring more fun to gaming experience!
“Pay-to-play”
Pay money up front before play-through
© Copyright 2018 Subdream Labs. All Rights Reserved
“Free-to-play”
Pay money to advance through the game during play-through
“Earn-to-play”
Pay and/or earn money for playing during and after the play-through www.yumerium.com
Where we are coming from We have a track record of leading the evolution of gaming business model from “pay-to-play" to “free-to-play” with GalaNet which ran the first free-to-play game publisher gPotato in US. Now, we are leading the next revolution to “earn-to-play” model with team of experts and groundbreaking block chain and smart contract technology.
GalaNet Revenue Growth
after introducing “free-to-play” games
Intro of “freeto-play” in US
© Copyright 2018 Subdream Labs. All Rights Reserved
www.yumerium.com
Problem with existing system Existing payment solutions built by centralized organization that owns full control of the transaction have critical limitations in supporting proper value exchange in games; 1. High transaction fee 2. Delayed payment 3. Global transfer fee 4. Lack of multi-party payment option 5. Lack of micro-transaction support 6. Fraud 7. Lack of data transparency These issues limit the proper transfer of value created by gamers and hinder broader user participation that could add more value to the game community.
© Copyright 2018 Subdream Labs. All Rights Reserved
45 to 90 days to receive money
Multiple high transaction fees
Contents Developer
Wire Fee
45 Days Contents Publisher
Wire Fee
45 Days Distribution Platform
PG Fee(~10%)
Data audits take too long!
Game Players
www.yumerium.com
Problem with existing system It’s no secret that hard earned game items have been trading on 3rd party game item trading sites like Itembay in Korea for real money which is the proof of intrinsic value of the hard-earned game items. But many gamers are exposed to frauds when using the 3rd party item trading sites because of lack of proper safety and security measure in place. Outside game item trading, there is no other way for gamers to realize the proper value of the items or transfer the earned value to another game for another entertainment.
© Copyright 2018 Subdream Labs. All Rights Reserved
https://www.g2g.com/
www.yumerium.com
Problem with existing system Gamers plays a significant role for gaming community not just by playing games but also by actively participating in creating contents on YouTube or Twitch, sharing their love for game on social network, or leaving reviews online for other gamers.
Have some degree of trust* in the following forms of advertising in April 2009
As seen in the table on the right, people trust recommendation and reviews more than editorial contents or TV/newspaper. Except for a few top influencers, however, majority of gamers are not getting proper compensation for their contribution, which discourages many gamers from participating and leaves the industry not fully capitalizing on the opportunity.
Source: Nielsen Global Online Consumer Survey April 2009
© Copyright 2018 Subdream Labs. All Rights Reserved
www.yumerium.com
Market Opportunity Game industry is $109B market today and expected to reach $128B by 2020 with 6%+ CAGR. We expect that to accelerate with the “earn-to-play” paradigm shift as we saw with “free-to-play” game. Yumerium will be leading the market by quickly testing the concept in the market with its own games as well as partner games.
Source: newzoo researches
© Copyright 2018 Subdream Labs. All Rights Reserved
www.yumerium.com
9
2. Yumerium Development
Yumerium as a Driver for Acquisition & Engagement Yumerium as a Gaming Community with reward Yumerium as a Crowdfunding platform Yumerium as a decentralized payment gateway Development Schedule Step1: Launch with Subdream Studio games Step2: First native game CryptoMine launch Step3: Launch partner game support Roadmap
Yumerium Core Mechanics License Fee
Marketing (e.g. Banner on the 1st page)
ONLINE PLATFORM
GAME DEVELOPER
Game License Fee
OFFLINE PLATFORM
Marketing
Playing Games
(e.g. Sponsoring Tournament Event)
Incentive
PLAYERS Incentive
Playing Games © Copyright 2018 Subdream Labs. All Rights Reserved
www.yumerium.com
Yumerium as a Driver for Acquisition & Engagement Each game that joins Yumerium will be allocated with the initial “Seeding Fund” in YUM to attract new gamers to the game. Then, gamers will earn(or “mine”) the YUM by playing, sharing, reviewing game. Gamers who have YUM will use YUM to pay for game money. Game developers can use YUM that they have to attract and engage with users by using marketing tools such as referral bonus or airdrop/bounty campaign. As such, the seeding fund will create a virtuous cycle that benefits all stakeholder in the gaming industry. YUM can be used in all games that support Yumerium and the number of Yumerium supported games will increase exponentially as we grow.
Gamer
Earn YUM by playing
Spend YUM to buy Game Money
Publisher “Seeding Fund”
Invest YUM for marketing
Game Developer
Publisher provide initial “Seeding Fund” in YUM © Copyright 2018 Subdream Labs. All Rights Reserved
www.yumerium.com
Yumerium as a Gaming Community with reward Yumerium is a gaming community where gamers share their experiences with other gamers which is a true form of viral marketing. Gamers will be properly compensated with YUM for such efforts. Game developers can set up rewards for the gamers with Yumerium as they want, e.g. giving out YUM for watching promotional videos, sharing links to social networks, leaving review for their game, etc. Through this reward system, gamers will be more incentivized to participate in the community proactively. This incentive will be funded from the publisher’s “Marketing Fund” pool.
© Copyright 2018 Subdream Labs. All Rights Reserved
www.yumerium.com
Yumerium as a Crowdfunding platform In 2016, there were 2,000+ games funded through Kickstarter and roughly half of them raised more than $500K. Yumerium will help indie game studios run crowdfunding campaign within Yumerium community, the place where the true game lovers are. Crowdfunding will be done through Yumerium and each campaign can receive earnable YUM that can be used for their marketing. Successfully funded games will get access to “Marketing Fund” that can be used for their launch marketing. Crowdfunding we believe can play a pivotal role in attract game lovers’ participation from early stage which can benefit both the gamer and game developers alike. Source: http://icopartners.com/2017/01/kickstarter-2016-deep-dive-games-category/
© Copyright 2018 Subdream Labs. All Rights Reserved
www.yumerium.com
Yumerium as a decentralized Payment Gateway With blockchain technology and smart contract, Yumerium will decentralize the payment system by removing middlemen from the transaction between gamers and game developers. Payment can be done instantly and transmitted to game developers and whoever has the right to take her share per smart contract with minimum transaction fee much lower than the fee conventional PGs charge and work globally without FX risk. Yumerium will support payment with Yumerium and continue to add other cryptocurrencies such as BTC or ETH.
© Copyright 2018 Subdream Labs. All Rights Reserved
Contents Developer 1. Instant Payout 2. Minimal Transaction Cost
Contents Publisher
3. No Need for Data Audits
Distribution Platform Yumerium smart contract Game Players
www.yumerium.com
Development Schedule Step 1
Step 2
Step 3
2018 Q2
2018 Q3
2018 Q4
“Launch with all Subdream Studio games"
“Launch CryptoMine fully integrated with Yumerium"
“Launch strategic partner games on Yumerium”
© Copyright 2018 Subdream Labs. All Rights Reserved
www.yumerium.com
Step 1: Launch with Subdream Studio games Launch Yumerium SDK to support all 4 games from Subdream Studios. During this step, we will battle test the Yumerium platform before launching CryptoMine and 3rd party game support. Games from Subdream Studios
Offline Game Arcades
© Copyright 2018 Subdream Labs. All Rights Reserved
www.yumerium.com
Step 2: First native game CryptoMine Launch CryptoMine is a simulation game that gamers are playing to be the richest man by inventing, mining and trading CryptoStones in the game. CryptoMine will be the first native Yumerium supported game and will launch on Web/IOS/Android with SDK in Q3. The launch will be the real market test before we open the platform to partners for broad adoption of Yumerium.
© Copyright 2018 Subdream Labs. All Rights Reserved
www.yumerium.com
Step 3: Launch partner game support In Q4 2018, we will start to open SDK to strategic partners first then expand to the broader game developers
Benefits for game developers • Decentralized trustless payment gateway solution with payment with cryptocurrencies with lower fee and instant payment time • Acquisition & engagement: with “mining” opportunity, game developers can present strong incentive to acquire new users and expect higher engagement of players • Marketing: 3rd party games can easily reach Yumerium users through Yumerium community & Subdream.world • Publishing or crowdfunding opportunity for early concept games through voting from the community and funding from Yumerium © Copyright 2018 Subdream Labs. All Rights Reserved
www.yumerium.com
Roadmap: Token sales and development 2017 01
04
05
10
Subdream Studios Founded
Released Mega Overload
Released Kingdom Watcher
Released Hell Dimension
11 Expanded into offline game arcade
2019
2018 03
05
06
Q3
Q4
Q1
Yumerium Private sale starts
Yumerium Public Token Sales starts
Launch for Subdream games with Token launch
Launch all Subdream Games with Yumerium support
Launch strategic partner games and start 3rd party support (select partners only)
Broad adoption with 3rd party games
© Copyright 2018 Subdream Labs. All Rights Reserved
www.yumerium.com
3. Token Sales
Token Sale Overview Fund Allocation Token Sale Schedule / Discount Plan
Token Sale Overview • • • •
Token Distribution
Token Name: Yumerium(YUM) Price: 1 YUM = $0.1 Hard cap for Token Sale: 316,906,850 Accepted Payment: ETH, BTC
Reserve 10%
Token Sale
50%
Network Seeding
20%
Founding Team & Advisors
20%
Reserve
10%
© Copyright 2018 Subdream Labs. All Rights Reserved
Founding Team & Advisors 20%
Token Sale 50%
Network seeding 20%
www.yumerium.com
Token Sale Schedule / Discount Plan Public Sale - Public Presale Period: May 23th - Discount rate : Starting with 30%.
*Token will be issued within 30 days after token sale ends
© Copyright 2018 Subdream Labs. All Rights Reserved
www.yumerium.com
Fund Allocation 50% of fund will be used for developing native Yumerium games, CryptoMine being the first native game that is fully integrated with Yumerium system. The successful launch of the games will be critical for battle testing the system for a broad adoption later. We’ll allocate 10% to the development and 15% for the operation of Yumerium system. We’ll separately allocate 20% for the marketing and community development as “Marketing Fund” which will be critical for bringing new gamers into the community.
Native Yumerium Game Development
50%
Marketing and Community Development Fund
20%
Yumerium Operation
15%
Developing and Upgrading Token System
10%
Legal
5%
© Copyright 2018 Subdream Labs. All Rights Reserved
Developing and Legal 5% upgrading Token System 10% Yumerium Operation 15%
Native Yumerium Game Development 50%
Marketing Community Fund 20%
www.yumerium.com
4. Team
Subdream Labs Background Traction Founding Team Team Advisors News & Media
Subdream Labs Background With a vision to disrupt the gaming industry with the advent of blockchain and smart contract technology, we founded Subdream Labs that brought key talents from Subdream Studios, VR Plus who have extensive experiences in gaming industry.
Corporate Structure
Subdream Studio which owns major stakes of Subdream Labs and raised $2.3M from marquee investors globally. Investors
© Copyright 2018 Subdream Labs. All Rights Reserved
www.yumerium.com
Subdream Labs Background Exa Labs : Crypto Currency Trading Service
Subdream Studio games
Owns 29+ Arcade locations in Korea Each business will be beneficial mutually in many different ways
© Copyright 2018 Subdream Labs. All Rights Reserved
www.yumerium.com
Subdream Studio Game Traction
Online Games Active Users Trend
© Copyright 2018 Subdream Labs. All Rights Reserved
Offline Arcade Total Revenue Growth (KRW)
www.yumerium.com
Subdream Labs Founding Team
Jikhan Jung
Francisco Martin
Founder &
Jaehyun Lee
Co-Founder &
Co-Founder &
Co-Founder &
Chief Executive Officer
Chief Creative Officer
Chief Security Officer
Chief Operation Officer
CEO, Subdream Studios CEO, COLOPL NI Executive Producer, Kabam Co-Founder, CEO, Gala-Net, Inc.(Acq by Webzen, Inc) BS, Yonsei University.
Game Director, Virtual World Arcade BS, Georgia Institute of Technology
CEO, Exalabs CEO, Super Bee CEO, Zen Software Seoul National University of Science and Technology
CEO, VR Plus Founder, CEO, Play n Share Assistant Manager, Nongshim Engineering BS, Kookmin University
© Copyright 2018 Subdream Labs. All Rights Reserved
Jaeheon Kim
www.yumerium.com
Our Team
Khoi Le
Game Programmer
Director Social Media at BoostVC BS Candidate at Stanford University
Won Sang Choi Project Manager
MBA Intern at Blizzard Entertainment Engineer at Samsung MBA Candidate at Stanford University BS at Seoul National University
Fukuta Kanji Creative Director
Brenna Von Kleist Sound Designer
EunYong Choi
Creative Director, Subdraem Studios 3D artist, COLOPL NI Poligon Pictures
Yebin Kim
Kyuri Kim
Social Media Specialist © Copyright 2018 Subdream Labs. All Rights Reserved
Director of PR
www.yumerium.com
Client Specialist
Our Advisors
Mitch Liu
CEO @ Theta Labs CEO at Midverse Studio CEO at Gameview Studio M/A exit to DeNA MBA at Stanford University BS at MIT
Noriyuki Hirosue CEO @ Bitbank
CEO at comuca, Inc Managing Director at GMO Internet BS at Waseda University
© Copyright 2018 Subdream Labs. All Rights Reserved
Matthew Lee CEO @ Unblock
Managing Partner at Cognitive Investment CEO at IDG Ventures Korea MS at Hanyang University BS at Sogang University
Suyong Park
Partner @ Block Crafters Capital Co CEO at Daily Intelligence Manager at M Ventueres BS at KAIST
www.yumerium.com
Our Advisors
Andy Le Tong CSO @ SyncFab
President at IVP Investment Group Founder and CEO at MMOABC
Koji Sakamoto
Board of Director @ TBM Co(Limax) Corporate Officer at Yahoo Japan Managing Director at Excite Japan
© Copyright 2018 Subdream Labs. All Rights Reserved
Kohei Ogawa
Sungwoo Lee
CEO @ Valu.is
COO @ Payletter
Software Engineer at GREE MS at Keio University
Marketing manager at Nowcom
www.yumerium.com
News & Media
Subdream Studios Focuses On Social VR Gaming
Japanese Game Giant Opens American VR Studio
Mega Overload Zaps onto HTC Vive
© Copyright 2018 Subdream Labs. All Rights Reserved
www.yumerium.com
THANK YOU
Subdream Labs, Inc.