Text information about places includes basic information, a bit of background and history and a list of links to adverti
Pocket Tourist Maps . . . driving tourists to your business
Home Page Allows the user to select a map, choosing from: • Regional, • North Lakes, • South Lakes • A selection of towns
Map Page Our maps are a version of Ordnance Survey maps, so they show all sorts of features that help the user get around. Things to See and Do that have advertised are marked with a pulsing green marker when this feature is enabled. Users can tap on the marker to see information about the attraction.
Advertisements Adverts include: • A slideshow of images, • Descriptive text • Details of opening hours • Links that allow the user to: • • • • •
phone for information send an email to the attraction visit the attraction website show the attraction location on a map use a ‘book now’ button
Town Maps Larger scale town pages will show detailed maps of: • Bowness-on-Windermere • Windermere • Ambleside • Keswick Places of interest and advertisers will be marked. More towns, such as Kendal, may be added if there is demand.
Options and Information An extended menu of options and information is available. The coloured ‘Things to SEE & DO’ item will be joined by ‘Places to EAT & DRINK’ and ‘Places to STAY’. More categories will be added if there is demand.
Find place name This menu item allows the user to locate a destination on the map. Just tap on the name to be taken there. Place names in bold also have a text description available.
Information on places Text information about places includes basic information, a bit of background and history and a list of links to advertisements. Some information about major events may be included.
Location Dashboard The location dashboard allows users to find out where they are (the pulsing red dot) and to track their movements, which show as a trail of dots. More athletic users can see duration, distance and speed travelled.
Content Management •
Content management dashboard with secure sign -in.
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Manage text
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Manage pictures
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Manage links
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Option for ‘Chalkboard’ which allows admin to forward plan information about special offers and promotions within advert.
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Option for logo to appear as marker on map.
Digital marketeers’ dashboard Digital marketeers will be relieved to know that, as advertisers, they will have access to an analytics dashboard that will provide data about their advertisement. This will include number of views, use of buttons, time and date of use and (subject to development) location of user. We hope to also include a live usage feature. We are happy to include your own tracking widgets in your advertisement, subject to them being compatible with our tech.
Distribution With around 26,000 copies of the native app for England's Lake District already downloaded for Android and iOS, the new 'Web App' is the way forward. When the web app is launched, all native app users will be notified, building an immediate user base. A genuinely integrated promotional plan including: • PPC and Adwords campaign. • Investment in SEO. • Press campaign aimed at outdoor, holiday and Cumbria titles. • Promotion and delivery via DMO and local authority website. • Promotion and delivery via tour operators to FITs. • Promotion and delivery via hotel and self-catering websites and welcome packs. • Poster and card campaign via B&Bs. • Delivery via links on advertiser websites (you promote the web app, we give you a discount).
Pocket Tourist Maps Measurable return on investment for as little as
£1 per day. For more information, phone 0330 113 2531 or email:
[email protected] 