Pocketmath Beginners - Bitly

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The Pocketmath Playbook v 1.0 for the Mobile Marketing Beginner

A Pocketmath Playbook for Mobile Advertising

A platform might be simple and easy. But if you are a beginner, understanding how to use a programmatic advertising platform will take time. This playbook was created to help you get started with Pocketmath’s mobile programmatic media buying platform, quickly and effortlessly. This step-by-step guide helps junior digital marketers and first-time users alike by providing real world examples, targeting tactics and tips.

© Pocketmath Inc. All rights reserved. | 01

What is Pocketmath?

03

Why should I advertise on Pocketmath?

04

Step 1: Create an Account

07

Step 2: Campaign Setup

10

Step 3: Campaign Targeting

17

Tactic 1: Location Targeting

18

Tactic 2: Device Targeting (Blacklist/Whitelist)

19

Tactic 3: Carriers and Networks or IP Ranges

20

Tactic 4: Exchange Targeting

22

Tactic 5: IAB Categories & Publishers Targeting

23

Tactic 6: Audience Targeting

27

Tactic 7: Platform Targeting & Frequency Cap Management

31

Tactic 8: Dayparting Targeting

32

Step 4: Optimization

38

Step 5: Add a Budget

46

Step 6: Reporting

49

02 | © Pocketmath Inc. All rights reserved.

What Is Pocketmath?

What is Pocketmath?

f! f u t S e k i B

Pocketmath’s self-serve platform helps customers of all sizes achieve their mobile advertising campaign objectives with ease and at scale. We strive to become an essential pillar in the advertising community – representing the demand-side, while becoming an active partner of the supply-side.


Why Should I Advertise On Pocketmath?

Why Should I Advertise on Pocketmath?

+30B

Qualified Impressions per Day

24

Mobile Inventory Partners

500M

Unique IDs per Day

1. Wide reach Pocketmath helps you reach your audiences without wasting impressions or clicks on fraudulent traffic or bots. Working with our expanding mobile inventory partners, we can help you achieve your goals easily.

2. Precision Targeting The best partners were cherry-picked to deliver exceptional targeting solutions. Our platform lets you place ads on high-traffic apps and mobile web pages and connect to mobile users using our enhanced mobile targeting solution.

3. Tangible results with optimization By leveraging on our mobile-focused machine learning technology, we enable you to optimize consumer journeys to drive conversions – from impressions, clicks, signup, to deeper funnel in-app actions.

4. Easy and full control Our easy-to-use, self-serve, and transparent ad platform lets you take full-control over your ad campaign. This includes the ability to pinpoint where impressions have been served.


Our Partners

Our Partners Pocketmath collaborates with an increasing network of vital partnerships to maximize our customers’ ad spend returns, amplify their brand image, enrich consumer mobile ad experiences, and more. Mobile Inventory


Our Partners

Third Party Conversion Tracking

Certified Rich Media

Location

Audience Technology

Viewability & Brand Safety



Step 1 Create an Account

This overview of user account settings describes Pocketmath’s User Interface (UI), where information is stored while providing tips for changing and customizing this information.

My

nt cou Ac

Account Details Page To access your account details, click the user name in the top right-hand corner of the Pocketmath screen, and then click Account Details in the drop-down menu.



Tabs on the Account Details page The Account Details page contains all user account information arranged in tabs.

Account Details View and manage your contact information in the Account Details tab. Billing Check out a comprehensive summary of your account’s financial information in the Billing tab.



Users

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Set up multiple users on the Pocketmath platform and

NOTE: Make sure that all

designate their specific roles in the Users tab.

users have the same time zone setting in order to ensure consistency reporting across the team

•

Primary Contact: At least one user needs to be

(if intended).

designated as the primary contact. A primary contact gets critical alerts and notifications, such as creative rejection and low credit limit alerts. •

User: The User role is a generic profile with basic campaign running permissions.

•

Admin: The Admin can add more users. To do so, click New User on the top right-hand corner of the page. A page will appear where you can enter information about the new user, assign the appropriate role, and select the new user’s time zone.

Change Password Update passwords in the Change Password tab.



Step 2 Campaign Setup

This is looking awesome, how do I start a campaign?

Allow us to take you through Pocketmath’s campaign structure.

My Campaign

Pocketmath Campaign Structure More often than not, a campaign can have multiple orders and multiple creatives. Therefore: • Every campaign must have an order.

CREATIVE 1

ORDER 1 CAMPAIGN A

• Every order must have a creative.

CREATIVE 1

CREATIVE 2

ORDER 1

ORDER 2

CREATIVE 3

ORDER 3 CAMPAIGN B



Step 2-a: Create an Order First, click Campaigns in the main menu, and then click New Campaign.

Every new order has essential bits that must be completed. Look for a little red asterisk next to each field to know which information is required.

Name your campaign and fill the important fields — Total Budget and Campaign Schedule — before creating an order. Click Next to submit an order form.



What Each Field Means Name: What you'd like to call your order Name your order! This is fairly straightforward.

TIP: You can also take this opportunity to specify tags to help you find these orders later.

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NOTE: If you do not specify an hourly budget, the total budget will take an eager-bidding approach to deliver the fastest possible results.

Total Budget: How much you want to spend Tell us your total budget for the entire duration of your order and the maximum CPM you are willing to pay for your impressions. To control your overall ad spend, specify an hourly and daily budget.

TIP: We recommend adding credits before creating a new order so your order can start running without delay.

Schedules: When you want to run your order Choose to run your order during specific times of the day. Create more

TIP: The default setting for

than one schedule so that your order can stop running and restart again.

time is UTC. However, you

(For example, you can choose to run your order during weekdays but skip on weekends.)

can set up the system to use your own time zone by configuring the Time Zone setting (Account Settings > Account Details > Time Zone).



Creative: What your order is all about If you have pre-approved creatives, select a creative you want to use from the drop-down menu. Haven't submitted a creative yet? Click Create New

TIP: If you have several creatives, you can upload them before creating the

Creative.

relevant orders. Just go to the Creatives page to start uploading.

Step 2-b: Upload Creatives An effective order obviously demands creatives. Upload these in two ways: 1. Click Creatives in the main menu to choose your creatives. 2. Click Create New Creative. Use the options in the pop-up window to begin uploading a new creative. While the fields are straightforward, be aware of the following elements to avoid creatives from being rejected. Name your creative and select type and size of your ad creative.

Image URL

TIP: Creatives can be rejected because of a mismatch between the image, TLD, or the landing page URL. To avoid such problems, make sure all URLs match.

The image URL identifies where your creative is stored for ad verification.



All ad exchanges require that the ad submitted matches the landing page and TLD URLs to ensure that only appropriate content is displayed. Choose to upload a file by clicking

Landing Page URL The landing page url is where you want to direct your audience after interacting with your advertisement.

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NOTE: For landing page URL, don’t include the “http://” or “www” before

When entering the landing page URL, be sure to use the following format: http://www.mygreatwebsite.com

Top Level Domain (TLD) The Top Level Domain (TLD) is the website that your ad represents and should reflect the product or brand being advertised. Avoid errors by replacing “mygreatwebsite” with your TLD. Copy and paste this format into the field: mygreatwebsite.com


your address.


Impression and Click Trackers

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If you are already using a conversion-tracking service, you can enter the URL

NOTE: Conversion

here for a postback. If not, do check out some of our trusted conversion

tracking links (not

tracking partners.

impression and click trackers) need to be uploaded within the landing page URL field.

Creative Attributes Specifying a creative's attributes acts as a declaration and determines if it will be accepted based on the ad exchanges’ own criteria. If an ad doesn’t meet the criteria of a particular ad exchange, the creative is likely to be rejected or, more seriously, the advertiser risks being banned from the ad exchange. To avoid unnecessary rejections or terminations, we strongly recommend that you accurately declare the appropriate attributes for the creative.



Ad Categories TE NO ;)

NOTE: Accurate identification of IAB categories is paramount: wrong identification might get your ad published on unsuitable publishers. This could have dire consequences. Flouting the rules might result in being blacklisted by certain publishers or worse, being banned from exchanges altogether.

Select one or more categories that are consistent with the content, theme, and message of your creative. Our ad exchange partners use these as tags to match appropriate creative content to the respective publishers.



Step 3 Campaign Targeting

This is nice, but how do I make sure I reach my target audience?

"Programmatic” allows advertisers to place the right ad in front of “the right person” at the right time. Serving the appropriate ad to the intended recipient with our RTB technology is key to a successful marketing campaign.

Once you’ve entered the New Order, Spend Limit, and Scheduling information, you can refine your campaign by using various targeting criteria, such as location, device, carriers and networks, IP ranges, ad exchanges, audiences and many more. We cover the 8 most popular targeting tactics for mobile marketing that you should try on the Pocketmath platform.



Tactic 1 Location Targeting

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Location Pocketmath’s four-level targeting capability lets you geofence ad delivery at Country, City, Postal code, and GPS coordinates. Simply put, you can target specific locations by using country name, state/town name, city name, postal/metro codes or GPS coordinates.

If you already have the GPS coordinates, upload them directly as a list in the Lists sections, and then pull that list into the order page.


NOTE: Remember to tell us your intended targeting radius for GPS targeting. We can hone down to the nearest kilometer.


Tactic 2 Device Targeting (Blacklist/Whitelist)

Devices You can choose to target by platform (such as iOS or android), device model, or identifiers (such as IFA, Android ID, Google Advertising ID). If you

TIP: Frequency caps apply “per order” as opposed to “per day”.

prefer a broader reach, you can choose only a device category. Prefer to use a blacklist or whitelist? For device identifiers, you can select your preferred list from the drop-down menu. For device models, you can choose the relevant models from the drop-down menu.



Tactic 3 Carriers and Networks or IP Ranges

Carriers & Networks You can select a whitelist of carriers and or ISPs within your country you’ve targeted. You can also choose whether you’d prefer to only target when users are connected through Wi-Fi or through a cellular network.

TIP: We recommend selecting Wi-Fi if you plan to run video campaigns or user acquisition for apps, where a large amount of data is expected to be downloaded.

IP Ranges In the List section, you will find the IP Range tab to create New IP Range List.



Upload your IP range File or enter a list of IP ranges.

Select and apply your new IP range list at the orders creation.



Tactic 4 Exchange Targeting

Exchanges TIP: Visit Explore for a breakdown of available impression inventories by country, ad exchange, platform, category, OS, ad format, and ad size.

All ad exchanges are selected by default. This maximizes the number of matches to what is available in the impression inventories. If you have specific ad exchanges that you would like to whitelist, you can remove the ad exchanges you don’t want in the Exchanges section. However, it will limit the number of impressions that you can access.



Tactic 5 IAB Categories & Publisher Targeting

IAB

CATEGORIES

IAB Categories Ad categories are derived from the targeting criteria in the IAB Quality Assurance Guide. Do note that these categories are a self-classification determined by each publisher.

TIP: All lists, white or black, are managed in the Lists page. You can upload lists of Publishers, Device IDs, Bundle IDs, and GPS Coordinates.

Publisher Targeting You can choose to target based on an existing whitelist or blacklist. We recommend using this option only after you’ve identified which publishers are best for your campaigns.



Find the Bundle ID A sample Bundle ID format:

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com.publisher.testapp

NOTE: The publisher name (for publisher whitelists) is the name by which the publisher identifies itself. However, a bundle ID is a unique

Follow these steps: Google Play Store (Android) 1. Search for your app in the Google Play Store in Chrome. 2. Go to the app page. 3. Check the link and look for the string after “id= com.my_awesome_app”. 4. Example: Bundle ID for Booking.com


identifier for an app. For example, when uploaded on Google Play, the app is identified and published using the package name as the unique app identification.


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App Store (iOS)

NOTE: Unlike in the

1. Search for your app in iTunes.

Google Play Store, the bundle ID in the App

2. Go to the app page.

Store is purely numeric.

3. Check the link and look for the string after “id”. 4. Example: Bundle ID for Angry Birds

Use the Bundle ID for Targeting To do this:

TIP: You can also type

1. Log in to your account.

out the Bundle IDs in the

2. Click Lists in the panel on the left side of the window.

Bundle Identifier box.

3. Click Bundle Identifier, and then click New Bundle Identifier List. 4. Give a name to this list, and then upload the file that has the list of bundle IDs in CSV format. The file can have a mix of both iOS and Android bundle IDs. 5. Click Campaigns at the panel on the left side of the window.



6. In the Publisher Targeting section, add the list of bundle IDs to either Bundle Identifier Blacklists or Bundle Identifier Whitelists.

7. Complete the order form, and then click Submit.

Advertisers can choose from the wide range of publishers and consolidate them into a list

Once a publisher list is created, it can be used as a Whitelist or Blacklist on our platform


Advertisers can see and manage the performance of the campaign across publishers

Provides brand safety as the advertiser makes the choice of publisher he wants to advertise with


Tactic 6 Audience Targeting

1. Getting Started It begins with the creation of the Audience List. Click on the List option on the main menu and select Audience in the list tab to access the Audience Lists dashboard. Click on New Audience List button to create a new list. This is where you’ll find all of the audience lists created in your account.

2. Data Management Platform

Pocketmath is a proud partner of the most recognized DMP provider “Lotame” in the market. Get access to their audience data directly via our console. © Pocketmath Inc. All rights reserved. | 27


Lotame Audience Segments Lotame provides a good mix of audience segments – from Advance Demographics, Business to Business (B2B), OCR Optimized Segments, to

TIP: Businesses can utilize

Social Media and Entertainment. Outside of the United States, they also

Lotame in Pocketmath to

provide a comprehensive list of International Segments broken down by

target tourists travelling abroad.

Country.

Here’s an example of Pocketmath’s unique audiences:

E.g. NORTH AMERICA

Canada

United States

Region Total

Monthly Uniques

Monthly Uniques

Monthly Uniques

98.2M


755.5M

853.7M


3. Navigating the Taxonomy Start mixing and matching different segments to formulate your ideal customer profile. Once you have selected your desired segments, the UI form will show the estimated reach (in terms of unique devices) and the audience list fee for your audience list.

•

Selecting Multiple Segments Pocketmath allows selection of multiple parent segments to form your

TIP: Selecting more

audience list. When two or more parent segments are selected, they

segments will not always

work in an AND logic where only the intersection of the audience segments get added into your audience list. For example, selecting “International Segments: China" and “Language > English” will get you a list of audiences from China who can speak English.

increase the campaign reach. Selecting multiple child segments within a parent segment will increase the Device ID count but selecting child segments across different parent segments reduces it.



4. Adding your Audience list to Campaign One final step. After you have created your audience list, add the audience to your Insertion Orders and your Orders will now target the new set of audience.

A quick summary: 6 steps to create a selected audience segments list

1 Click on Audience List

2 Click New Audience

3 Click on Lotame

List on the top right

4 Choose Audience Categories from the list

5 Save the list

6 While creating your campaign, invoke this list from the Audience List Tab



Tactic 7 2007 DAY/WEEK /MONTH

Platform Targeting & Frequency Cap Management

Platform Targeting The Platform Targeting section lets you target either mobile applications or the Web. You can also set frequency caps, which limit the number of times a user sees your ad: •

If you select a higher number, your ad is shown repeatedly to users who have already seen your ad.

Impression frequency caps can be set per user on a daily, weekly, or monthly basis—as well as across the lifetime of the order. Click frequency caps can be set per user across the lifetime of the order.


Step 3: Dayparting Targeting

Tactic 8 Dayparting Targeting

Schedule a campaign for a specific time duration. Daypart Targeting option runs an ad at a specific time of day when it's most likely to reach and engage the target audience. Delivering the campaign at relevant times maximizes the campaign's budget for utmost impact.


Step 3: Dayparting Targeting

Day parting allows advertisers to focus their budget during certain time slots, which can be identified using weekly heat map feature on Pocketmath Dashboard.


Special Tip: Bulk Edit of Order

Special Tip

Bulk Edit

Bulk Edit of Order

There are times when you would like to perform different changes to your order. You might want to increase the budget for multiple orders. Or change the creative across several orders. Or tweak targeting parameters such as demographics, ad exchanges, or publishers. Or even update caps, such as impression and device frequency caps. Instead of opening and updating each individual order, you can edit multiple orders at the same time. This is called “bulk editing”.



While there are multiple ways to select the orders you want to edit at the same time, the easiest way is to go into your Campaign page. Simply click Campaign in the menu on the left side of the screen, and then select the orders in the campaign that you want to edit.

Special Tip

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Another way of selecting similar orders for bulk editing is by using tags.

NOTE: Choosing to edit an

Just go to the Tags page and select orders from the list of orders

attribute but leaving it

available based on these tags.

blank on the form will reset this attribute on all selected orders (for example, all old targeting will be overwritten by the default value).

After selecting the orders, click Bulk Edit to start editing of your orders.



With bulk editing, you can change the following attributes:

Parameter

Description

Total Budget

Allows you to allocate the total budget to each of the selected orders to be changed. TE NO ;)

NOTE: The new value in the budget parameter should be higher than the value of the budget already spent in any of the selected orders.

Hourly Budget

Allows you to allocate the same hourly budget to each of the selected order.

Daily Budget

Allows you to place a daily budget cap on the list of selected orders.

CPM

Allows you to edit the bidding CPM for the Insertion Orders.

Impression Cap

Allows you to set an impression cap limit for each of the selected orders. TE NO ;)

NOTE: The value has to be higher than the total impressions won in any of the orders selected.

Targeted Categories

Allows you to assign the same categories to the list of selected

Gender

Allows you to target all of the selected orders for a particular gender.

Domain Lists

Allows you to assign a domain list to the selected orders. This list might contain a list of domains to which your Order would be targeted.

Device Category Targeting

Allows you to restrict the selected list of orders to device categories (such as smartphones, tablets, or both).

orders.



Device Model Lists Wi-Fi or Carrier

Allows you to restrict the selected orders to certain device models. Allows you to deliver the ads to the target audience when they are either using Wi-Fi or a mobile carrier.

IP Range Whitelist

Allows you to set the selected orders to deliver ads on whitelisted IP ranges ( or not deliver ads on blacklisted IP ranges).

Exchanges

Allows you to set the selected orders to deliver ads on ad exchanges of choice.

GPS Whitelist

Allows you to set the selected orders to deliver ads on whitelisted GPS coordinates.

Bundle ID Lists

Allows you to set the selected orders to deliver ads on whitelisted bundle IDs .

Pricing Optimization

Allows you to choose an optimization strategy for the selected orders.

Bidding Optimization

Allows you to apply Eager or Consistent bidding to selected set of orders.

App Targeting

Allows you to set the frequency caps on a daily, weekly, and monthly basis for the selected set of orders.

Required Bid Request Parameter

Allows you to choose a parameter that must be passed in the bid stream before bidding on a bid request.

Creative

Allows you to assign a certain creative to the set of selected orders.

Publishers List

Allows you to assign a publisher whitelist to the set of selected orders.

Platform

Allows you to choose the operating system for the selected set of orders.



Step 4 Optimization

Ok, now this is getting real! How can I maximize the performance of a campaign?

That’s right! Now that your campaign is well-structured and up and running, you’re ready to use different key features to optimize your ad campaigns.



Optimize for price, bidding method, or platform in the Optimizations section.

Pricing Optimization Choose to optimize for prospecting, click-throughs, or conversions. You can also optimize through per-publisher CPM (micro-bidding at a publisher level) directly on the Orders page:



Bidding Optimizations Choose to optimize for eager or consistent bidding:

TIP: For best results, we usually recommend combining eager bidding

Eager: Bids are immediately placed on all matching, incoming bid requests

with tweaks made to the

with the maximum bid amount. Also known as the “gung ho” approach, this

scheduled time and

approach should be coupled with a budget limit (either daily or hourly) to avoid runaway spends. Consistent: Bids are placed on matching, incoming bid requests with maximum bid amount, throughout the campaign.

Rules An advertising campaign may run a multitude of strategies. It’s not unusual to have a dozen orders in a campaign, each with specific targeting parameters. Fortunately, Pocketmath lets you automatically manage your campaigns, orders or tags using Rules. Based on the conditions (such as subjects and metrics) selected, you can trigger different actions. Just like how our lists can be shared across multiple orders, you can now create generic rules that can be selected to apply to any given order, campaign or tag. To create rules, click Rules in the main menu, and then New Rule.

Fill the form and submit your new rule to apply on campaigns, orders or tags!


targeted publishers.


Fields and what they mean Primary Fields Name: What you'd like to call your rule Fairly straightforward – name your rule and set your own naming convention to organize your rules. Apply to: Campaigns, orders or tags associated to your rule Apply your rule to several campaigns, orders or tags. Type the name or select them directly from the dropdown. Your rule can apply to running and paused campaigns or orders (in blue color). Rules using “Add to Publisher List” action can also be applied to terminated campaigns or orders (in red color).



Time Range: Range of historical data evaluated by the rule Across which data should the rule be evaluated? The last 3 hours? Last 3 days? The maximum range of historical data that can be evaluated by the rule is last 7 days. Run every: Rule frequency You can choose to run your rule every hour or every day.

Conditions & Action Fields : How does it work? TE NO ;)

IF THEN

NOTE: If you add more

Your rule will trigger the action selected when your conditions are satisfied.

than one condition, the campaigns, orders or tags must meet all of them to trigger the rule.

IF - Conditions can evaluate all order-level and publisherlevel metrics Metrics available: Bid count, Impressions, Clicks, Conversions, Win Rate,

TIP: You can select

CTR, CVR, eCPM, eCPC, eCPA

order-level and publisher-level metrics at the same time to refine

THEN - Actions can be executed at an order or publisher level too. Actions available: Pause order, Pause Publisher, Add to Publisher List, Replace Publisher List

SUMMARY Rule will apply to and run every . If across , then .


the conditions of your rule.


2. Manage Rules Edit, Pause or Run your rules. Edit, pause or run your rules on your rules show page. Check at the status, number of orders attached to the rule and manage your rules in few clicks.

Edit rule: Changes will take effect immediately when you submit your edited order. Pause rule: Rule on all orders will pause immediately. When you edit, pause or run a rule, changes will affect all the orders attached to the rule. To perform these, click on the Rules tab and check at all the rules applied to your order, order’s campaign or order’s tags on your order show page.



Click on the rule for detailed information; you can edit, run or pause your rule.



Samples and tips: Here are some helpful rule sets to help you get started running your rules!

Performance Optimization

Campaign Automation

Rule for pausing publishers with

Rule for Optimizing towards a CPA

poor conversion rate

target

IF Publisher Clicks > 400 AND Publisher

IF Publisher Spend > 20 AND Publisher

CVR < 0.2%, THEN Pause Publisher

Conversions < 4, THEN Pause Publisher

Rule for pausing poor-CPA orders

Rule to pause exchanges that have

IF Order Spend > 400 AND Order eCPA

low impression yield

> 20, THEN Pause Order

IF Exchange Spend > 10 AND Exchange Impressions 5000 AND Publisher Impressions < 200, THEN Pause Publisher


Step 5: Add Budget

Step 5

Got an eye-catching creative? Check

Add Budget

Order/Campaign all set up Check

All that’s left to do to get your order or campaign up and running is to fund it. Choose to fund your order or campaign by adding credit through PayPal, credit card, or bank transfer.


Step 5: Add Budget

1. Once you’ve logged in, click on the credit card icon in the upper-right corner of the Dashboard to open the Account Details page.

2. Click Add Credit.

TE NO ;)

NOTE: Credit can be

3. Choose to pay by PayPal, credit card, or bank transfer. Credit card payments are processed through PayPal. Once you have successfully

added without orders or creatives being configured.

added credit to your account, you will be able to see the updated amount next to the credit card icon.


Step 5: Add Budget

Bank Transfer Click the bank transfer request icon to open a screen that allows you to

TIP: To avoid errors,

create a support ticket where you can indicate how much you wish to

ensure that the amounts

credit to your account. Once we have received your request, we will send

you have entered is in

you an invoice through email within two business days. PayPal Enter the amount you want to add, and then click the PayPal icon to open the PayPal login page. From that page, you can log in to your PayPal account and verify the amount to complete the transaction. Once the transaction is completed, you will automatically be brought back to the Pocketmath platform.


denominations of 100.

Step 6: Reporting

Step 6 Reporting

“All good! Now, it is time for you to measure the effectiveness of your campaign!” Once your campaign is live, you'll want

My Campaign

to monitor how they're doing. Generate reports easily and get insights through our Reporting feature.. Here are 5 easy steps to measure your campaign.

To generate a report, complete the following steps: 1. Click Reports in the panel on the on the left side of the window, and then click New Report. The New Report page appears, on which you can choose how to shape your reports.


Step 6: Reporting

2. Enter the basic information about the report. TE NO ;)

NOTE: Recurrence is the frequency of reporting. A report can be generated once, or it can be generated on a regular basis (daily, weekly, monthly). For monthly recurrence, the report will be generated on the last day of the month.

3. Use a wide range of filters for generating reports. Filters can be applied in various permutations to pick and choose the campaign and order data—allowing you to create the report that meets your needs. TIP: Multiple countries/regions can be selected in this filter.


Step 6: Reporting

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4. Choose the format for the type of report you want to create, including the following: Hourly, Daily, Monthly, Device, Exchanges, and Publishers, or design a custom report on your own!

NOTE: The data used in the preview report is “dummy” data. Do not mistake it for actual campaign data.

TIP: Preview your reports before you generate them. Just click Preview to get a quick

5. Performance metrics are the most critical metrics, upon which a campaign can be further optimized. Select the relevant and key

look at your report format.

metrics that you want to include in the report, such as “Spend ($)”, “Impressions”, “Clicks”, “Conversions”, “eCPM ($)” and “eCPC ($)”.

If you have any questions about Pocketmath’s platform, please check out our Frequently Asked Questions (FAQ) to find the answer.


About Pocketmath Back in 2011, Eric, JD, and Casey—three entrepreneurial friends who met in college—saw that companies could make money by advertising their products and services in the online world. However, online advertising was just too expensive for the average business. Recognizing the potential of mobile and real-time bidding technology to solve this problem, they founded Pocketmath. Pocketmath’s goal was to create an infrastructure that would programmatically bid for ads, increasingly faster and more intelligently. Today, this focus has paid off: we process more than a petabyte—1,000,000,000,000,000 bytes— of data every month, making real-time a reality. And along the way, we have continued to expand our integrations and industry partnerships, enabling businesses to access 30+ billion impressions across 250+ countries daily. What we promise We are committed to a solution that empowers businesses to control their campaigns using real-time feedback. With effective use of our technology, businesses can experience the power of real time, allowing them to create smarter campaigns.


Driving ahead We believe that businesses should have the power to better connect with their customers. We are a diverse and thoughtful group of people dedicated to bringing the best technology solutions to make this happen.

JD Lee Co-founder and CEO

Eric Tucker Co-founder, Executive Chair, and Head of Innovation

Casey Grooms Co-founder and Head of Strategic Partnerships

Nuno Jonet

Rob Blake

Joanne Joynson-Hewlett

Head of Product

Senior Vice President, Global Sales

Chief Financial Officer


For more information To find out how Pocketmath can help you, Please contact us at [email protected]

Pocketmath 883 North Bridge Rd, #17-05 Southbank, Singapore 198785