May 16, 2017 - Digital & Marketing Coordinator ... is to promote the service and programme offerings on the UCT Careers Service various websites, apps and.
Forms must be downloaded from the UCT website: http://forms.uct.ac.za/forms.htm This form serves as a template for the writing of position descriptions. A copy of this form is kept by the line manager and the position holder.
POSITION DETAILS Position title
Digital & Marketing Coordinator
Job title (HR Practitioner to provide) Position grade (if known)
PC09
Date last graded (if known)
Academic faculty / PASS department
CHED, UCT Careers Service
Academic department / PASS unit
Digital Development and Engagement
Division / section Date of compilation
November 2017 ORGANOGRAM
(Adjust as necessary. Include line manager, line manager’s manager, all subordinates and colleagues. Include position grades)
16 May 2017
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HR191
PURPOSE
The purpose of the role is to promote the service and programme offerings on the UCT Careers Service various websites, apps and media channels, through the conceptualising and implementation of the digital marketing strategies for the various projects, programmes and events. To protect the UCT Careers Service online presence on appropriate digital platforms. Monitor and comply with the UCT social media policy.
16 May 2017
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HR191
CONTENT Key performance areas E.g.
1
General and office administration
Online Content Management
% of time spent 25%
Inputs (Responsibilities / activities / processes/ methods used) Takes, types up and distributes minutes and agendas for monthly departmental meeting.
All staff members receive an electronic copy of accurate minutes and agendas, in the departmental template/format, a week before the meeting.
Greets visitors, enquires as to the nature of their visit and directs them to the appropriate staff member.
Visitors are directed to appropriate staff member in a professional and efficient manner.
1.
Online content is produced regularly to support the core functions of the CS.
2. 3.
4.
5. 6. 7. 8. 9.
16 May 2017
Outputs (Expected results)
Development of unique content from briefings from Units within the UCT Careers Service and multiple stakeholder groups Development of content from existing content Following the events schedule for the year and developing pre-prepared collateral and messaging for review and sign off with relevant unit stakeholders (web, newsletters, articles) Working with design assistant / agencies / freelancers to develop compelling outputs for channels. Implement updates as required. Tracking and reporting on communications Ensure consistent brand execution across all platforms Manage the quality of hard copy and digital brand collateral Manage all aspects of web content updates
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Media content is produced in line with the CS communication strategy The CS brand is monitored, protected and promoted online and off-line
HR191
2
Social Media Curatorship
1. 2. 3. 4. 5. 6.
3
Event support and coverage
1. 2. 3. 4. 5. 6. 7.
8.
16 May 2017
Grow the base of Social Media engagement Working with 2017-2018 strategic goals and strategies Write and post messaging to engage and ensure maximum participation at all CS events Tracking and reporting on communications Ensure consistent brand execution across all platforms Manage the quality of both hard copy and digital brand collateral Poster development Oversight of poster distribution Event promotion using all appropriate channels Ad hoc support at events, including but not limited to Videography conte
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