Post Show Report - Edmonton Fall Home Show

Post Show Report 2017 Edmonton Fall Home Show

Big crowds. Big success. Tens of thousands of homeowners converged at the Edmonton Expo Centre, for three days of the Edmonton Fall Home Show, where they found big ideas, trusted advice, and fresh inspiration. With ideas in mind and money to spend, visitors eagerly walked the show to gain inspiration and meet with more than 200 trusted brands and local companies to discuss their projects. Here’s a recap of the exciting marketplace these visitors experienced.

2,051,416 PR Media Impressions

16,000 Total Attendees

Exhibitor Snapshot OVER 40% OF EXHIBITORS HAVE RENEWED THEIR SPACE FOR FALL 2018 INCLUDING: Abracadabra Distribution Inc • Action Flooring & Design Abilities • ADT Security Services Edmonton • Advantage Orthotics • Aerus Electrolux Canada • Air Central Inc. • Arbor Memorial Services • Art

Visitor Snapshot

91%

of attendees are homeowners

Smart Design • Behaviour (for the benefit of Telus) • Bethune Oriental Medicine Center • Canadian Beeseal • Can-Cell Industries • Cancom Development • Canz Building Products Inc. • Celebration Homes • Culligan Water • Cutco Cutlery (Vector Mktg.) • Divine Hardwood Flooring (Edm.) • Duxton Windows & Doors • Edmonton Bath Products Ltd. • Epicure - Stella Slywka Independent Consultant • First Class

86%

of attendees have a project in mind

Interior Painting Inc • Furnace Solutions • Hiddenbed Canada Direct • JayWest Country Homes Ltd. • Knight Doors and Windows • Leather Better • Leduc Overhead Door Inc. • Lizwoerks Sales Inc. • Molly Maid • Njoi Trujilll Beach Residences Honduras • Norwex Enviro Products • Optimera/Nerium Skincare • Peak Improvements Ltd. • Polar Windows • Redfern Enterprises Ltd. • ShelfGenie of Alberta • Sleep Country Canada • SynVix Investments Inc o/a Dermalactives

71%

of attendees will only attend our show

• Tile + Stone Source International • Titanium Exclusive Cookware Inc. • Total Orthotics • Tradepartner.ca INC / Trade Direct Customs Homes • Tupperware • Vivint • Wealth Economics.ca • World of Spas (Edmonton) • Yorkton Group

Proven Results We manage multiple shows in the same markets and our geotracking analysis shows the average cross-over audience is only 4%. 96% of visitors are a unique audience. If you exhibit in just one of our Edmonton shows you’re missing an entire audience of customers!

69%

attended with spouse (meet both decision makers)

More than half

$

of attendees have a renovation budget of $50,000

Getting the word out Our creative campaign “the show for every home”, with a focus on home improvement for any property, aimed at drawing attention to the people who get their hands dirty in their craft everyday – experts like you! We received more than $202,000 in paid & promotional media, including print, radio, television, out-of-home and online. Plus, the show

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garnered over $755,000 in PR value across a variety of mediums, reaching an audience of over 2 million, generated by the PR coverage.

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Media Samples CMP / COMPLIMENTARY (QUANTITY: 33,500)

Oct 20 - 22 Edmonton Expo Centre

INSTAGRAM Hours: Fri noon–9pm

Sat 10am–9pm

@YEGHomeShows

Complimentary Ticket (Value $12)

Sun 10am–6pm

Courtesy of

.com



Satisfaction Guaranteed!

The Food Stage Presented by

and

It’s more a setting than a stage. Celebrate the art of making food at our intimate restaurant-style Food Stage at the Edmonton Fall Home Show. Bring your recipe cards and settle into the eclectic dining room, for all things culinary. Enjoy a selection of appetizing presentations from Alberta’s leading culinary experts and sample some tasty treats. You’ll learn to prepare mouth-watering recipes using local produce, and come away more chef than ever before. Bon Appetite!

Featured chefs, Meuwly’s

@YEGHomeShows #EFHS17 Home and Garden Events

Bring your home dreams to life From renovation overhaul to brand-new build, and DIY do-over to one-day décor dreams, the Edmonton Fall Home Show is where big ideas, trusted advice, and fresh inspiration unite, complete with more than 200 trusted brands and local companies. It’s where the biggest names in the industry, including the dynamic duo from HGTV’s Masters of Flip Kortney + Dave Wilson, and design maven Tiffany Pratt from HGTV’s Home to Win, join forces with local experts. 4 days only, buy tickets online and save!

MARKET PLACE EVENTS

Tiffany Pratt

Kortney + Dave Wilson

Promo Code: HomeTrends

JOB NAME: 17_EFHS_Tomato DESIGNER/PM Tim R

Oct 20 - 22 DATE CREATED Edmonton Expo Centre

08/04/17

DATE MODIFIED Aug 10 DUE DATE

August 10

COLOUR

CMYK

SIZE TRIM: 10.5” X13.25”

3 Day s Onl y!

PROOF

FINAL

@YEGHomeShows #EFHS17

Buy tickets tickets online online Save $4 Buy

Promo Code: NEWHOME Promo Code: HomeTrends

Produced by

Promo Code: FOOD

*On Regular Adult Admission Only Courtesy of

HGTV Canada’s Home to Win

HGTV Canada’s Masters of Flip

Home and Garden Events

edmontonfallhomeshow.com

Buy tickets tickets online online Save $4 Buy

edmontonfallhomeshow.com Produced by

*On Regular Adult Admission Only Courtesy of

Presented by

YEG Vignettes There is a lot that you can do with a 8’x8’ space - don’t believe us? Then check out Vignettes - a showcase that intersects high-end design and community where local designers, contractors, craftsmen and artists worked together to create these very unique spaces. It’s cutting edge design on a small scale – and you won’t want to miss it!

Save $5 Buy tickets online

Promo Code: JOURNAL *On Re gu la r Adu l t Ad m i s s i o n On l y Produced by

MARKET PLACE EVENTS

JOB NAME: 17_EFHS_NewHomesCondos

DATE MODIFIED TBD DUE DATE

08/10/17

DATE CREATED 08/9/17

COLOUR

CMYK

DESIGNER/PM Tim R

SIZE Trim 8.375 x 10.875 Bleed: 8.625 x 11.125 Live Area 7.5 x 10.125

PROOF

FINAL

MARKET PLACE EVENTS


JOB NAME: 17_EFHS_Edmonton Metro DESIGNER/PM Tim R

Courtesy of

DATE CREATED 10/04/17

INSERTION DATE: OCT 19 DUE DATE

.com

Vignettes

10/10/17

SIZE Trim: 10.34” X 5.071” COLOUR: CMYK

PROOF

P1

Any attendee who was not completely satisfied with the Edmonton Fall Home Show was able to visit the Show Office to submit paperwork to receive a full refund. This guarantee was promoted in show advertising. We’re pleased to report that out of 16,000 visitors, we received only 2 requests for a refund.

Edmonton Fall Home Show

Fresh Features 1

1. URBAN BARN MAIN STAGE presented by Edmonton Journal, furnished by Urban Barn The Main Stage had exciting presentations with practical and innovative information from guest experts including HGTV’s Masters of Flip, Kortney + Dave Wilson, plus other Canadian authorities who shared their tried-and-true advice for every home improvement project.

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2. ASK A DESIGNER presented by New Homes and Condos Magazine and Homes & Land Magazine Visitors were able to bring their paint swatches, floorplans and home project plans to the industry’s top designers for relevant and practical advice, free of charge with one-on-one complimentary 15-minute consultations.

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3. Y EG VIGNETTES presented by Capital 96.3FM

4

5

Teams compiled of local designers, contractors, craftsmen and artists worked together to create 8’x8’ Vignettes that displayed their talents in new and unique ways. The finished spaces were open to the public in September, and Edmontonions selected their top favourites to be brought to the show for visitors to tour. It’s cutting edge design on a small scale!

4. D IY INSPIRATION: NOTABLE NIGHTSTAND CHALLENGE presented by Rust-Oleum® Consumer Brands Canada in support of Habitat for Humanity Edmonton’s most stylish tastemakers were challenged to take a nightstand from basic to bold, using only Rust-Oleum® Consumer Brands Canada paints and stains and a frugal $50 design budget. Silent auction bids were placed with 100% of auction proceeds benefitting Habitat for Humanity Southern Alberta.

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5. CANADIANA LOUNGE Designed by House of j, furnished by Home Envy Furnishings, presented by Western Living and TSN/The Gregor Show Visitors cozied up with relaxed with all-Canadian wines, cheeses and bites adorned with true north-inspired style. They sat back with drink in hand, browsed the newest issue of Western Living and were inspired to stay for another round or two. 6.

DESIGN THROUGH TIME presented by Jostar Interiors Time went backwards as you walked through several eras of interiors from the past 150 years and celebrated how design has grown into what it is today. The journey started with a 19th century bathroom, and ended with a beautiful contemporary bathroom bringing you back to the present.

Thank you to our partners & sponsors

WE'VE GOT YOU COVERED!

Call today to secure your space! MICHELLE HEBENTON

BRYAN ANDREWS

ALEX BLACK

Exhibit Sales Consultant



Companies A-E 866.941.0673, ext. 202 [email protected]

Companies F-P, #s 800.633.8332, ext. 229 [email protected]

Companies Q-Z 866.941.0673, ext. 213 [email protected]

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