Pre-Conference Training Workshops - NetSuite

Sunday, May 8: Pre-Conference Training Workshops 8:00 a.m.–5:00 p.m.

Registration Open

8:00 a.m.–5:00 p.m.

Workshops: Select From Sessions Offered (additional cost of $1195 and pre-registration required)

Workshop 1: SuiteFlow Part 1: Visually Orchestrate Your Business Process

Workshop 2: SuiteAnalytics Part 1: Reports, Saved Searches, and KPls

Workshop 3: Customizing NetSuite Financial Statements using the Financial Report Builder

Workshop 4: NetSuite OpenAir Advanced Operations

Monday, May 9: Pre-Conference Training Workshops 8:00 a.m.–6:30 p.m.

Registration Open

8:00 a.m.–5:00 p.m.

Workshops: Select From Sessions Offered (additional cost of $1195 and pre-registration required)

Workshop 1: SuiteFlow Part 2: Visually Orchestrate Your Business Process

Workshop 2: SuiteAnalytics Part 2: Reports, Saved Searches, and KPls

Workshop 3: Using SQL Formulas in Saved Searches

Workshop 4: NetSuite OpenAir Reporting: Driving Business with Metrics

3:00 p.m.–4:45 p.m.

Special Session for all NetSuite Partners

5:00 p.m.–7:00 p.m.

Welcome Reception / SuiteWorld Expo Open

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AGENDA Tuesday, May 10: Conference Day 1 7:00 a.m.–6:30 p.m.

Registration Open

7:00 a.m.–9:00 a.m.

Breakfast and SuiteWorld Expo

9:00 a.m.–10:00 a.m.

GENERAL SESSION

Keynote: The Cloud Changes Everything

Zach Nelson, CEO, NetSuite

10:00 a.m.–10:30 a.m.

Customer & Partner Showcase

Special Guest Speakers

10:30 a.m.–11:00 a.m.

Cloud Computing in the Enterprise


11:00 a.m.–11:30 a.m.

Break, Networking & SuiteWorld Expo

11:30 a.m.–12:20 p.m.

BREAKOUT SESSIONS

12:30 p.m.–02:00 p.m.

Lunch & SuiteWorld Expo

2:00 p.m.–2:50 p.m.

BREAKOUT SESSIONS

[details on page 5]

3:00 p.m.–3:50 p.m.

BREAKOUT SESSIONS

[details on page 5]

3:50 p.m.–4:30 p.m.


4:30 p.m.–5:20 p.m.

BREAKOUT SESSIONS

5:20 p.m.–6:30 p.m.

Happy Hour & SuiteWorld Expo

[details on page 5]

[details on page 5]

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AGENDA

Wednesday, May 11: Conference Day 2 7:30 a.m.–7:00 p.m.

Registration Open

7:30 a.m.–9:00 a.m.

Breakfast & SuiteWorld Expo

9:00 a.m.–10:00 a.m.

GENERAL SESSION

NetSuite Technology Directions

Evan Goldberg, Founder, CTO & Chairman of the Board

10:00 a.m.–10:30 a.m.

SuiteCloud Developer Showcase


10:30 a.m.–11:00 a.m.


11:00 a.m.–11:50 a.m.

BREAKOUT SESSIONS

11:50 a.m.–01:00 p.m.

Lunch & SuiteWorld Expo

1:00 p.m.–1:50 p.m.

BREAKOUT SESSIONS

[details on page 5]

2:00 p.m.–2:50 p.m.

BREAKOUT SESSIONS

[details on page 5]

2:50 p.m.–3:30 p.m.


3:30 p.m.–4:20 p.m.

BREAKOUT SESSIONS

[details on page 5]

4:30 p.m.–5:20 p.m.

BREAKOUT SESSIONS

[details on page 5]

3:30 p.m.–6:00 p.m.

Sponsor Only Cocktail Mixer

6:00 p.m.–7:00 p.m.

NetSuite Hairball & Partner Awards

7:00 p.m.–11:00 p.m.

Celebration Gala & Dinner

[details on page 5]

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AGENDA

Thursday, May 12: Conference Day 3 8:00 a.m.–9:30 a.m.

Breakfast & SuiteWorld Expo

8:30 a.m.–9:20 a.m.

Product Management Roundtables (pre-registration required)

9:30 a.m.–10:30 a.m.

GENERAL SESSION

The Future’s So Bright: Customer Success in the Cloud

Tim Dilley, EVP WW Services & Chief Customer Officer

10:40 a.m.–11:30 a.m.

BREAKOUT SESSIONS

11:30 a.m.

Main Conference Closes

11:30 a.m. –12:20 p.m.

Product Management Roundtables (pre-registration required) – Lunch Provided

11:30 a.m.–12:30 p.m.

Solution Provider Forum with BPAC – For Solution Providers Only – Lunch Provided

[details on page 5]

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AGENDA: Breakout Sessions

We’re offering more than 75 interactive, expert-led breakouts designed to give you the tangible knowledge you need to kick-start innovation in your company. You’ll find everything from detailed product information to expert panels, vertical industry case studies and industry analyst experts. To make it easy to find the breakouts best suited to your needs, we’ve organized the sessions by Tracks and identified suggested sessions for key roles and industries for NetSuite users. You can mix and match any of these sessions to create your own personal SuiteWorld experience.

Tuesday, May 10 Track 4: Vertical Best Practices

Track 5: Executive Insights

Track 6: SuiteCloud Platform

Track 7a: About NetSuite

Track 8: Selling NetSuite

NetSuite OpenAir: Product Review & Roadmap

Running a Wholesale/ Distribution Business

Exec-to-Exec: The CFO Office & NetSuite

SuiteScript for Business Process Optimization

Business Benefits of Running in the Cloud

5 Keys to Success in Marketing

Marketing Automation Made Easy

Beyond Utilization: Project Profitability

Customer Panel: Wholesale/ Distribution

Engaging with NetSuite for Business Success

SuiteFlow: Managing Approval Processes

What the Cloud Means to Finance

The Art of Solution Selling with NetSuite

Unlocking the Power of NetSuite Demand Planning

The Keys to Ecommerce Success: SEM & SEO

Case Study: Driving a Global Software & Services Business

Running a Software Company

Strategies for Driving User Adoption

SuiteTalk Web Services: Tuning & Performance

Demo: Optimizing Productivity, Visibility & Collaboration with the Suite

NetSuite Solutions & Competitive Selling: Part 1

Order Management: Future Plans

Emerging Trends: Social CRM

Resource Management and Skills Tracking

Customer Panel: Software Companies

Driving Business Performance with Dashboards

Cloud Application Management with SuiteBundler

Forrester Research Perspectives: The Future of ERP

NetSuite Solutions & Competitive Selling: Part 2

Track 1: Back Office

Track 2: Front Office

Track 3: PSA

11:30 – 12:20pm

Global Consolidation & Financial Management

Sales Force Automation Made Easy

2:00 – 2:50pm

Improving Intercompany Transaction Management

3:00 – 3:50pm

4:30 – 5:20pm

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Wednesday, May 11 Track 4: Vertical Best Practices



Track 7b: Partner Showcase


Customer Panel: NetSuite OpenAir PSA Power Users

Running a Manufacturing Business

Trends in Cloud Computing: The Road Ahead

SuiteCloud Platform: The Road Ahead

Be a Customization Hero: Make it YOUR Cloud with Epiphany

Vertical Solutions: Running a Wholesale/ Distribution Business Faster & Smarter

Marketing Weapons: Drip Marketing & Advanced Campaign Management

Optimizing Services: From Sales to Delivery to Billing

Customer Panel: Manufacturing

Strategies & Tactics for Driving Collaboration & Efficiency

From the Front Lines: Experiences with SuiteCloud Development

Payment & Fraud Management with CyberSource

Vertical Solutions: Transforming & Elevating Professional Services

Financial Close Best Practices

What’s Hot: Social Commerce

Advanced Invoicing Best Practices with OpenAir

Running a Services Company

Exec-to-Exec: The Customer Support/ Service Office

Building Applications with REST

Marketing Automation to Complement NetSuite from Pardot

Vertical Solutions: Powering the Next Generation of Software Companies

3:30 – 4:20pm

Employee Compensation: Payroll, T&E, Commissions

Optimizing & Customizing Ecommerce in NetSuite

Advanced Financial Analysis for Professional Services

Customer Panel: Services Companies

Exec-to-Exec: The CIO Office & NetSuite

Best Practices for Admins Working with SuiteCloud

Payment Processing by Merchant E-Solutions

Vertical Solutions: Managing a Manufacturing Business with NetSuite

4:30 – 5:20pm

Optimizing Warehouse Operations: Future Plans

Emerging Trend: Mobile Commerce

Prof. Services Reporting: A Pervasive View of Your Business

Running an Ecommerce Business

Exec-to-Exec: The Sales & Marketing Office

Automated Testing of SuiteCloud Applications

Cloud Data Integration from Informatica: Getting the Most from Your Netsuite Investment

Enhancing NetSuite with Financial Planning

Track 4: Vertical Best Practices



Track 7b: About NetSuite


Customer Panel: E-tailers

Driving Budgeting, Planning and Performance Management

Reporting, Analytics & BI for Developers

Wipro Shares Secrets to Gaining Competitive Advantage with Cloud Applications

Dueling Demos: NetSuite In Action



Track 3: PSA

11:00 – 11:50am

How to Optimize Customer Collections

Five Ways to Increase Sales Productivity

1:00 – 1:50pm

By the Numbers: Advanced Reporting Tips

2:00 – 2:50pm

Thursday, May 12

10:40 – 11:30am



Track 3: PSA

How to Streamline Revenue Recognition Processes

Benefits of Integrated Customer Service

Project Accounting Advanced Features

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Mix and match from over 75 breakout sessions offered across 8 tracks!

Track 1: Back Office By the Numbers: Advanced Reporting Tips Every day, more data about your business is entered in NetSuite. But how do you use it to answer questions and make good decisions? Whether it’s your first time creating a search or you’re a reporting guru, you’ll learn new tips and tricks for getting the most out of business intelligence tools in NetSuite, including saved search, financial reporting, and dashboards. Employee Compensation: Payroll, T&E, Commissions Join the NetSuite Product Management team to learn about NetSuite Human Capital Management functionality. The session will cover setting up employees for time and expenses, commissions, and payroll. Learn tips for efficiently accomplishing HR and payroll tasks on time, and for keeping employees happy. Financial Close Best Practices Effectively managing accounting periods is critical process for finance organizations. NetSuite enables financial controllers to manage their accounting close efficiently and effectively. Periodend financial closing capabilities include a multi-step workflow covering accounting module locking, financial consolidation, foreign currency revaluation and inventory adjustment. Michael Ye will share how to use NetSuite’s functionality to perform an efficient financial close process. Global Consolidation & Financial Management Running a global business has never been easier with NetSuite OneWorld’s powerful financial consolidation capabilities. In this session, get the lowdown on financial management in NetSuite OneWorld, including use of consolidation reporting, intercompany eliminations, subsidiary contexts, and more. Improving Intercompany Transaction Management Managing complex intercompany transactions within a multi-organizational context has always been challenging to financial controllers. NetSuite OneWorld addresses the complex multi-subsidiary needs of mid-market organizations. NetSuite intercompany expenses, intercompany inventory transfer and generic intercompany journal entry functionalities offer controllers a flexible mechanism to closely track their intercompany transactions and easily complete their financial consolidation tasks. We will share the best practices of NetSuite intercompany transaction management.

How to Optimize Customer Collections If you work in Accounts Receivable or Cash Collections, you won’t want to miss this session on leveraging the power of NetSuite to automate and streamline your collections process. Learn how to use customer statements, dunning letters, the customer center, overdue notices, A/R reports and more to keep in touch with your open accounts, and collaborate with other departments to better understand customers and encourage payment promptly and in full. How to Streamline Revenue Recognition Processes Staying on top of revenue recognition is a major challenge, and the rules keep changing—such as with the introduction of the latest EITF 08-01 and 09-03 rules affecting revenue recognition on multi-element sales. NetSuite Advanced Revenue Recognition provides complete support for all key revenue recognition standards, automates revenue recognition calculation, and delivers dashboards and reporting for continual revenue recognition monitoring. Michael Ye will share the latest features of NetSuite Advanced Revenue Recognition Module. Optimizing Warehouse Operations: Future Plans The average product company has a significant percentage of its assets locked up in inventory—and NetSuite is focused on helping you to both free up capital and more efficiently manage your inventory levels. In this session, you’ll learn about NetSuite’s future plans in warehouse and inventory management and how it will help you improve your operational efficiency. Order Management: Future Plans Join NetSuite Product Management for a walkthrough of the backbone of NetSuite ERP functionality: the Order Management Workflow. The session will cover the full order lifecycle, from multi-channel order entry and payment acceptance through fulfillment, shipping, and billing. Learn tips and tricks to maximize efficiency, how to take advantage of the latest features, and get a preview of future capabilities. Unlocking the Power of NetSuite Demand Planning Optimizing the inventory level to seamlessly support a firm’s supply chain strategy is a key foundation for efficiently running your business and effectively meeting demand. In 2011.1, NetSuite introduced powerful new demand planning capabilities that enable businesses to both efficiently forecast demand, manage inventory levels, and improve business efficiency. This session will provide you with an overview of how this powerful new functionality works, and how you can apply it to your business.

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Track 2: Front Office (CRM, Ecommerce) Benefits of Integrated Customer Service Whether you’re already enjoying the benefits of customer support / service functionality in NetSuite or looking to tap into this area of the Suite to improve your service delivery, this informative session is one you will not want to miss! You’ll hear from product experts in CRM as they walk through case queue management, specialist routing, and online case forms. Get best practices in deploying customer self-service portals through NetSuite as well as how best to leverage the knowledge management functionality for both your internal teams and your customers. Emerging Trends: Mobile Commerce Mobile devices are increasingly becoming consumers’ shopping vehicle of choice. In this session, you’ll discover what the current best practices are for creating an interactive shopping experience on different mobile devices. You’ll also learn how NetSuite ecommerce merchants are presenting themselves on mobile platforms, creating mobile enabled websites and apps, and improving their shoppers’ experiences. Emerging Trends: Social CRM One of today’s hottest topics of discussion is how to maximize the value of social networking, communities, online forums, blogs and all things social media to improve business performance. This session will feature insights on how you can incorporate social media technologies into your business and specifically to your CRM operations. In this informative, forwardlooking session you’ll hear from leading industry analysts on how to tap the power of social media technology, and get the latest news NetSuite’s plans to leverage social media.

Marketing Automation Made Easy Are you ready to take your marketing performance to the next level? NetSuite’s powerful marketing automation capabilities can help get you there. This session will show you how to use NetSuite’s built-in marketing automation features to provide closed-loop ROI from lead to closed transaction. Topics covered will include lead generation through online forms, creating campaigns with the Campaign Assistant, tracking campaign statistics and complete ROI reporting. Marketing Weapons: Drip Marketing & Advanced Campaign Management Whether you sell through a sales organization, partners or directly on the Web, lead generation and lead conversion are key focus areas that help drive sales. In this session you will learn how to use NetSuite’s advanced campaign management tools to create, execute and optimize highly targeted marketing campaigns that will drive sales. You will also learn how to leverage lead nurturing or drip marketing to automate constant touch points with your leads that deliver a targeted message. Optimizing and Customizing Ecommerce in NetSuite NetSuite websites can be customized to have some of the most advanced widgets and the fastest performing pages. In this session, you’ll get a closer look at NetSuite customer websites that have been optimized with all the latest features, and learn the secrets behind how they were implemented. You’ll also learn best practices for speeding up your page load times; including tips and tricks for enabling your NetSuite-powered websites to load your pages twice as fast.

Five Ways to Increase Sales Productivity Increasing sales team productivity by even a small percentage will have a big impact on your revenue. This session will arm you with the tools you need to improve your sales team’s effectiveness. You’ll learn how to build the most powerful sales dashboards, use NetSuite’s upsell management capabilities, sales commission management, and advanced forecasting most effectively.

Sales Force Automation Made Easy NetSuite provides a broad footprint of functionality and capabilities that you can tap into to optimize your front-office operations from opportunity to quote to order to cash. In this session you’ll learn how to use NetSuite’s unprecedented 360˚ customer view to deepen relationships through the sales process, leverage triangulated forecasting for better accuracy and pipeline visibility, and tailor Dashboards to maximize sales efficiency and drive sales through to close.

The Keys to Ecommerce Success: SEM and SEO Getting search engine marketing (SEM) and search engine optimization (SEO) right is critical to maximizing traffic to your website. Learn from industry experts about how to maximize your reach without emptying your pockets. In this session, you’ll hear about the latest best practices in these areas, as well as how you can configure NetSuite to optimize your site’s search engine rankings, and use analytics to monitor and optimize your website’s performance.

What’s Hot: Social Commerce Social commerce is the hot new thing in ecommerce. In this session, you’ll learn from top ecommerce merchants about how they’re using social commerce to improve their business performance—from Facebook fan pages and shopping collaboration, to Twitter and more. This session will provide you with the tools to implement these programs with NetSuite, and show you how to facilitate your customers to share their shopping experiences with friends.

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Track 3: PSA Advanced Financial Analysis for Professional Services NetSuite OpenAir provides you with the power to closely manage the financial performance of your professional services organization. This session will focus on forecasting to provide greater visibility into forward-looking financial information such as invoicing, revenue and costs based on resource staffing and project commitments. You’ll learn how to use NetSuite OpenAir to keep a pulse on resource capacity vs. forecasted project work, in order to attain revenue targets and your fiscal plan. Advanced Invoicing Best Practices with NetSuite OpenAir Invoicing all of your clients accurately and on time is a complex process—but one of the keys to customer satisfaction and retention. It means effectively managing hourly billing, projectbased billing, fixed fee, time and materials and more. By automating and tailoring the system to meet the needs of your billing process, you can improve your organization’s efficiency and accelerate cash flow. In this session, you’ll learn how to leverage NetSuite OpenAir’s powerful advanced invoicing functionality to solve your unique billing needs. Beyond Utilization: Driving Project Profitability Billable resource utilization is a popular metric tracked by professional services organizations. While utilization is critical to driving a project-based business, it’s only one part of a successful business profile. Join this session to hear why tracking resource utilization alone can be misleading. Learn how tracking additional metrics such as profitability can provide a better end-to-end view of the success of your professional services organization, and get a demo of how you can put these metrics into action with NetSuite OpenAir. Case Study: Driving a Global Software & Services Business Are optimizing profits, streamlining operations and improving management visibility on the to-do list for your services business? This session will profile how one company uses NetSuite SRP to accelerate billing processes, increase the accuracy of invoices, provide faster client and executive reporting, reduce administrative overhead and streamline their global operations.

Customer Panel: NetSuite OpenAir PSA Power Users Back by popular demand, this panel session brings together NetSuite OpenAir experts in an interactive, informative format. Come hear from fellow users who have really tapped the power of PSA to get the most productivity from their professional services organization. NetSuite OpenAir: Product Review & Roadmap Join product strategy leaders for NetSuite OpenAir as they recap the past year’s product updates and enhancements. Attendees at this session will be among the first to learn what the Product Management team has scheduled for the NetSuite family of services products in the coming year. Professional Services Reporting: A Pervasive View of Your Business Running a global, multi-department or multi-subsidiary services organization is a multi-faceted, complicated endeavor. How do you know that you’re getting an accurate view of all of the aspects of your business? Attend this session and learn how NetSuite and NetSuite OpenAir can help you gain global visibility and control over your services organization. Project Accounting Advanced Features Tracking data that’s right for your accounting system can be substantially different than tracking your traditional operational metrics. Learn how NetSuite OpenAir can provide the right information tailored to the specific individual needs of key stakeholders across the business. You’ll learn how to provide the metrics—from providing them to your CFO, through to your Professional Services executives. Resource Management & Skills Tracking Resource optimization is essential to the success of any professional services organization and skills-based staffing is the key to optimizing resource allocation. Learn how building an effective skills matrix in NetSuite OpenAir can help you can best use your resources’ unique skills, better support your overall business goals and client needs—and how the whole picture fits together.

Case Study: Project and Resource Management Join this session to hear case studies, tips, tricks and best practices to help drive your resource management and project management performance to the next level with NetSuite OpenAir. You’ll learn how other businesses have leveraged the full power of NetSuite OpenAir to drive their services businesses performance.

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Track 4: Vertical Best Practices Customer Panel: E-tailers Hear from real NetSuite customers about how they’re using NetSuite to optimize their business practices, increase sales, and improve customer satisfaction. They’ll provide perspective on some of the challenges they had prior to running NetSuite, describe the reasons they chose NetSuite to run their businesses, discuss benefits they’ve realized, and provide insights into some of their future plans. Customer Panel: Manufacturing Join your peers in a panel session specifically for manufacturing businesses. You’ll hear from executives of manufacturing businesses who’ll provide you with insights into how they’ve optimized their manufacturing operations. They’ll share best practices on how they’re leveraging NetSuite to drive their performance. It’s the ideal forum to get your questions answered, as well as learn the strategies for success that your peers are using today. Customer Panel: Service Companies This panel session brings together NetSuite OpenAir customers with unique views of what PSA has provided for their business in an interactive, informative format. 2011 is proving to be an exciting year of opportunity for the professional services sector. You’ll learn the strategies for success that your peers are implementing today. Customer Panel: Software Companies Want to know what your peers at other software companies are doing to improve their company’s efficiency and performance? In this panel discussion, senior executives from some of the hottest software companies will discuss their strategies for success in 2011. This session will provide you with the perfect opportunity to hear from fellow professionals, ask questions, and network with your peers. Customer Panel: Wholesale/Distribution This expert session is not to be missed for wholesale/distributionfocused professionals! Executives from WD companies will come together on a panel to discuss the outlook for wholesale distributors in 2011. They’ll discuss the latest trends, share best practices for running their businesses, and speak about how they’re leveraging NetSuite to drive their operations. It’s a great forum for getting your questions answered and meeting fellow WD professionals.

Running an Ecommerce Business Learn best practices on running an ecommerce business more efficiently. Hear about what other ecommerce companies are doing to increase sales, reduce costs, and improve customer satisfaction. Discover tips and tricks in order management, marketing and customer support that will help you better leverage NetSuite. Running a Manufacturing Business The world of manufacturing continues to evolve, and cloudbased technologies are enabling tomorrow’s leading businesses, large and small, to differentiate themselves from their peers. This session will focus on the NetSuite manufacturing product, the industry’s first, cloud-based MRP solution. Speakers will discuss market opportunities, how NetSuite is focusing to address manufacturers’ requirements, lessons learned from customer deployments, and finally discussion of customer successes and go forward strategies. Running a Services Company Join this session to learn how leading services organizations elevate their PSO’s performance by running their entire enterprise in the cloud. We’ll discuss the benefits of leveraging a single integrated system for CRM, PSA, ERP/financial and more, and hear directly from the product team running your entire business on a single system with NetSuite Services Resource Planning (SRP). Running a Software Company Tomorrow’s software leaders are building recurring revenue businesses raising a new set of challenges for software companies including billing, revenue recognition and renewal management. Come learn how NetSuite is addressing the requirements of software companies with its latest release of NetSuite Software Company Edition. Running a Wholesale/Distribution Business Managing a wholesale and distribution business intelligently and efficiently across multiple products, locations and vendors is a daunting task without the right solution and appropriate processes. This session will cover industry best practices spanning from intelligent inventory management to demand forecasting to IT efficiency, and will address the role of SaaS in enabling wholesale distribution success.

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Track 5: Executive Insights Driving Budgeting, Planning, and Performance Management If you’re managing budgeting and planning on spreadsheets, then you’ve got room to improve! In this session, you’ll learn how to tap the power of cloud-based financial planning. Size up the risks of spreadsheet-based budgeting and see a demo on using NetSuite Financial Planning for collaborative, real-time budgeting, planning and forecasting. Driving Business Performance with Dashboards Your organization can see performance in real time and drill down to the most granular transaction. But that’s just the beginning. Find out how you can unlock the real power of dashboards, deploy metrics that matter, align stakeholders and drive truly actionable insight. Join dashboard experts and analytics enthusiasts and learn how you can maximize the power of NetSuite dashboards to drive business performance. Engaging with NetSuite for Business Success Are you engaging with NetSuite’s account and service teams as effectively as possible? In this session, learn how to get your NetSuite issues answered in the most efficient way—whether you’re engaging with professional services, support or your account manager. Explore the resources available to you, the best way to use them, and get a blueprint for ensuring both your organization and NetSuite are aligned for success. Exec-to-Exec: The CFO Office and NetSuite Find out how you can prime your finance organization for success with a session especially for finance executives. You’ll hear from senior finance professionals, learn about the latest changes and challenges facing finance, and find out how to get the most from NetSuite to empower your finance organization. This forum provides the ideal environment for getting your questions answered and networking with peers. Exec-to-Exec: The CIO Office and NetSuite Cloud computing has freed your IT organization from maintaining business applications. Now IT is primed to really start innovating and optimizing business processes. But how do you turn your IT organization into an innovation machine? Hear from IT executives on how they optimized their IT organizations. Get your questions answered about best practices for customizing and building applications on NetSuite.

Exec-to-Exec: The Sales and Marketing Office Deploying a marketing and sales force automation system is just the start. It’s about driving sales adoption, building high-impact campaigns, managing your customer data, and ensuring both organizations are in lockstep. You’ve got the tools—now learn the best practices from a panel of executives who elevated their sales and marketing performance. Get your pressing questions answered and find out how to supercharge sales and marketing! Exec-to-Exec: The Customer Support/Service Office Customer satisfaction means ensuring sales, service and the back office are on the same page. Having a single view of the customer is a key to success. But forward-thinking customer service executives are advancing the state of the art by deploying strategies to monitor satisfaction, drive return business and reduce churn, turning customers into promoters. Get insights from tenured customer service executives about how they’ve gone from managing issues to driving customer delight. Strategies and Tactics for Driving Collaboration and Efficiency You’ve laid the foundations to break down business silos with NetSuite. Now it’s time to both engineer truly cross functional business processes and optimize how your users are using NetSuite. Whether you plan to share dashboards and business metrics, build new workflows, or simply improve user efficiency, it takes planning, teamwork and cross-departmental thinking. Hear from your peers what tactics and strategies they use to improve collaboration and productivity with NetSuite. Strategies for Driving User Adoption A key success driver for any application is user adoption. Done right, it means you’ll unlock value from NetSuite faster and get better employee collaboration. In this session, learn tactics to get users quickly on board with NetSuite—and turn them into departmental champions. Explore strategies for accelerating NetSuite adoption, ensuring everyone has the skills needed and applying adoption best practices to your business. Trends in Cloud Computing: The Road Ahead You thought big, took your business to the cutting edge of business computing, and left your competition in the business applications Stone Age. Now it’s time think even bigger. Join a unique session where cloud computing visionaries will share insights into how cloud computing will change over the coming years. You’ll learn about new and evolving technologies and get the perspective you need to stay ahead of the curve and tap the next wave of cloud computing.

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Track 6: SuiteCloud Platform Automated Testing of SuiteCloud Applications Geared for anyone developing on the SuiteCloud platform, this session will introduce NetSuite’s new unit test framework for applications, which allows developers working with the SuiteCloud platform to implement regression testing for their platform-built applications.

Reporting, Analytics & BI for Developers Learn tips and best practices on incorporating business intelligence (BI) features like saved searches and ODBC into your SuiteApps and integration of external applications with NetSuite. Plus, get a special preview of new SuiteCloud APIs in the works for search and reporting.

Best Practices for Administrators Working with SuiteCloud NetSuite runs all internal operations on the NetSuite product, spanning all departments and more than 1,000 employees worldwide. In this session, our lead NetSuite Administrator will share advice and tips on the most effective way to organize and customize user roles and permissions, best practices on prototyping SuiteCloud customizations to meet specific departmental requests and how to effectively manage those customizations through version revisions and upgrades.

SuiteCloud Platform: The Road Ahead NetSuite Product Management will provide a view into the future of the NetSuite SuiteCloud development platform and will open up the floor for discussions with developers and administrators leveraging platform components such as SuiteBuilder, SuiteFlow, SuiteScript, SuiteTalk and SuiteBundler.

Building Applications with REST The next major release of NetSuite will offer a new lightweight, flexible and standards-based framework to define custom RESTful integrations with NetSuite. This session introduces developers to a new script type called RESTlet, which creates new integration possibilities, including building mobile applications with the SuiteCloud platform. Cloud Application Management with SuiteBundler SuiteBundler is revolutionizing the cloud software application release and delivery for ISVs. This session provides insight into methodologies and best practices regarding development, testing, deployment, and maintenance of your solutions on the SuiteCloud platform. See how you can manage your installed base through the entire lifecycle of your application using the latest SuiteBundler toolset. From the Front Lines: Experiences with SuiteCloud Development There’s nothing like hearing from developers who have firsthand experience building on the SuiteCloud platform. In this panel session, SuiteCloud Developer Network (SDN) partners will share tips and tricks, best practices and lessons learned from their direct experiences developing successful applications using the entire SuiteCloud stack.

SuiteFlow: Managing Approval Processes SuiteFlow provides an easy and powerful point-and-click, graphical environment to design and implement business processes. Examples of workflows are approval routing processes for transactions and lead nurturing processes such as drip marketing. This SuiteCloud session shows you key tips and tricks on how to implement a SuiteFlow to manage transaction approval processes from purchase orders to expense reports and sales orders. SuiteScript for Business Process Optimization SuiteScript is a JavaScript-based API that gives developers the ability to extend NetSuite beyond the capabilities provided through SuiteBuilder point-and-click customization. The majority of NetSuite business objects and their related events are programmatically accessible through SuiteScript. This session provides an introduction to SuiteScript and shows you how to use it to customize and optimize your business processes. SuiteTalk Web Services: Tuning and Performance SuiteTalk provides programmatic access to your NetSuite data and business processes through a SOAP-based API. This session focuses on best practices for fine-tuning your web services integration and performance optimization.

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Track 7a: Learn More About NetSuite

Track 7b: Partner Showcase

Business Benefits of Running in the Cloud Bringing the cloud buzz down to earth, hear first-hand from a panel of executives who made the move from on-premise systems to the cloud and what it meant to their company. These business leaders will share how the Cloud and NetSuite’s SaaS model helped them gain anytime, anywhere access to business systems, reduce IT costs and complexity, painlessly keep their system updated, and get real-time visibility into business performance.

Be a Customization Hero: Make it YOUR Cloud with Epiphany Listen to a panel of three NetSuite Customers discuss their unique business requirements and how they were solved by utilizing NetSuite’s SuiteCloud platform and expertise from Epiphany. Panel participants will outline developing solutions using SuiteFlow for business process customization, SuiteScript to enforce complex business rules and more. Bring your customization wish list that your business users have been yearning for to this informative session and experts from Epiphany will be on hand to help you make them happen!

What the Cloud Means to Finance Get a primer on how cloud computing is being used within today’s finance organizations. You’ll learn what finance executive consider top of mind when it comes to Cloud Computing and you’ll hear first-hand from financial executives who use NetSuite to run their global finance organizations. The panel will discuss the drivers behind their adoption, issues they faced, and what it meant for their organization. DEMO: Optimizing Productivity & Collaboration with the Suite See how running your business with NetSuite’s complete business software suite improves company-wide efficiency, streamlines processes, improves visibility across your organization, helps you make better faster decisions, and cuts unnecessary system integration costs. You will see a live demo of NetSuite and hear first-hand from a customer who moved from a patchwork of siloed systems to NetSuite to handle their front and back office operations more efficiently. Forrester Research Perspectives: The Future of ERP Join Paul Hamerman, Vice President and Principal Analyst at Forrester Research for this thought provoking session on what the future holds for Enterprise Resource Planning (ERP). Paul is a leading expert in the overall enterprise applications market and works extensively with both vendors and companies evaluating ERP systems internationally and across a wide variety of industries. Based on recent studies by Forrester Research, Paul will share his perspectives on the ERP market landscape and what is top of mind for businesses as they look to optimizing their back-office processes in the future.

Marketing Automation to Complement NetSuite from Pardot All leads are not created equal. Learn how to automate lead qualification and lead nurturing with NetSuite and Pardot. This session will cover strategies on how to shorten the sales cycle with automated lead qualification processes; reduce marketing spend with lead nurturing; identify and prioritize qualified leads and align sales and marketing goals across the entire customer buying process. Payment Processing from Merchant e-Solutions SuitePayments, Merchant Account and Gateway: Learn how to get the best out of this relationship! Learn about the “single source” approach for global payment processing with secure, affordable and quick to implement payment solutions from Merchant e-Solutions (MeS), NetSuite’s preferred payments provider, and see how real-life merchants benefit from the MeS and NetSuite payment integration. Suite Payments. Discover how through Suite Payments and MeS, you can reconcile to cash different payment flows, control multi-currency processing, and what you can do to manage and minimize chargebacks. Find out also how MeS can optimize your e-commerce or retail stores from payment types to funding and reporting. Payment & Fraud Management with CyberSource You need to drive revenue by supporting the broadest array of payment options - but at the same time efficiently minimize your businesses exposure to fraud. Getting it wrong can be expensive. A recent report by CyberSource found that e-commerce losses due to fraud reached $3.3 billion in 2009, averaging 1.2% of online sales. Join CyberSource experts and learn about best practices and the latest trends in payment and fraud management technology. You’ll find out how CyberSource Decision Manager works hand in hand with NetSuite, helps you easily accept payments, improve order management efficiency, and drive down fraud rates.

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Track 8: Selling NetSuite (Partners Only) The Art of Solution Selling with NetSuite How does your company position and sell the NetSuite solution? Are you incorporating best practices when prospecting, diagnosing customer needs, crafting a solution or establishing value? Join the experts in exploring how they take a consultative approach to all aspects of the NetSuite sales process. Five Keys to Success in Marketing Lead Generation Join us to learn best practices and tips from NetSuite market experts. Discover how you can effectively market your NetSuite practice to prospective customers while driving demand for services business. Find out how you can run programs while leveraging and complementing NetSuite’s marketing initiatives. Enhancing NetSuite with Financial Planning Are your clients still using error-prone, labor-intensive spreadsheet-based approaches to financial planning? Do they want more visibility into their business to accurately plan and forecast? The NetSuite Financial Planning Module is an addon solution for NetSuite that provides cost-effective, highly sophisticated planning and “what-if” financial modeling capabilities. In this informative session, we’ll explore NetSuite’s Financial Planning Module for on-demand budgeting, forecasting and reporting and its latest enhancements. NetSuite Solutions and Competitive Selling In this two-part series, hear from NetSuite market experts and leading solution providers about strategies you can use to win against the competition, whether you’re facing Microsoft, Sage, SAP, or one of the smaller players. You’ll get a competitive overview, learn about resources you can use, and learn firsthand about tactics you can deploy to win deals. Vertical Solutions: Powering the Next-Generation of Software Companies Tomorrow’s software leaders are building recurring revenue businesses that raise a new set of challenges for software companies including billing, revenue recognition and renewal management. NetSuite is uniquely addressing these requirements both with native and partner functionality. Come learn how NetSuite is addressing the unique requirements of software companies with its Software Company Edition and learn how the new Contract Renewals functionality was built on top of the platform leveraging SuiteBundle.

Vertical Solutions: Running a Wholesale/Distribution Business Faster & Smarter The wholesale distribution industry thrives on speed and efficiency—not on managing disconnected IT systems for finance, order and inventory management, ecommerce and more. Learn the keys to successfully selling into wholesale and distribution businesses and helping your WD clients run their business smarter and faster. In this session the NetSuite team will review the key NetSuite product features specific to WD, share our sales and marketing best practices, explore the partner and competitive landscape, as well as showcase NetSuite’s latest client success stories in wholesale distribution. Vertical Solutions: Transforming and Elevating Professional Services Help professional service organizations gain a clear view into how the right technology can dramatically improve project margins, billable rates, rate realization, and revenue growth as well as enhance overall visibility and profitability. During this session, we will explore two of today’s hottest market opportunities, professional services automation (PSA) and services resource planning (SRP). Our NetSuite OpenAir experts will review the latest product enhancements for service organizations, best practices when selling into the professional services sector, and the ideal prospect profile for PSA and SRP solutions. Vertical Solutions: Managing a Manufacturing Business with NetSuite NetSuite Manufacturing Edition helps mid-size and multidivisional manufacturers profitably grow their business, reduce inventory, operate more dynamically, maximize their IT investments and improve speed, efficiency, intelligence across the entire organization. During this session, the NetSuite team will review the different flavors of NetSuite Manufacturing, including Light Assembly, Standard and Advanced, and will share best practices for selling and implementing the only cloud-based integrated business suite for manufacturing. Dueling Demos –NetSuite in Action Join us for an informative and entertaining session as two NetSuite product experts face-off in a competitive duel. You’ll learn what features to demonstrate when only given 15 minutes with a CFO or functional leader in accounting, marketing or e-commerce. This ‘dueling banjos’ style session features the contrasting styles of a leading NetSuite solution expert and a top business function leader.

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