Sep 7, 2017 - Search Engine Marketing: > 403,000 clicks. â Trulance.com visits: > 615,000 for consumer site. â
BUSINESS UPDATE CALL September 7, 2017
INTRODUCTION Gem Hopkins VP, Investor Relations & Corporate Communications
SAFE HARBOR STATEMENT This presentation and any statements made for and during any presentation or meeting contain forward-looking statements related to Synergy Pharmaceuticals Inc. under the safe harbor provisions of Section 21E of the Private Securities Litigation Reform Act of 1995 and are subject to risks and uncertainties that could cause actual results to differ materially from those projected. These statements may be identified by the use of forward-looking words such as "anticipate," "planned," "believe," "forecast," "estimated," "expected," and "intend," among others. There are a number of factors that could cause actual events to differ materially from those indicated by such forward-looking statements. These factors include, but are not limited to, the development, launch, introduction and commercial potential of TRULANCE™; growth and opportunity, including peak sales and the potential demand for TRULANCE, as well as its potential impact on applicable markets; market size; substantial competition; our ability to continue as a going concern; our need for additional financing; uncertainties of patent protection and litigation; uncertainties of government or third party payer reimbursement; dependence upon third parties; our financial performance and results, including the risk that we are unable to manage our operating expenses or cash use for operations, or are unable to commercialize our products, within the guided ranges or otherwise as expected; and risks related to failure to obtain FDA clearances or approvals and noncompliance with FDA regulations. As with any pharmaceutical under development, there are significant risks in the development, regulatory approval and commercialization of new products. There are no guarantees that future clinical trials discussed in this presentation will be completed or successful or that any product will receive regulatory approval for any indication or prove to be commercially successful. Investors should read the risk factors set forth in our most recent periodic reports filed with the Securities and Exchange Commission, including our Form 10-K for the year ended December 31, 2016. While the list of factors presented here is considered representative, no such list should be considered to be a complete statement of all potential risks and uncertainties. Unlisted factors may present significant additional obstacles to the realization of forward-looking statements. Forward-looking statements included herein are made as of the date hereof, and we do not undertake any obligation to update publicly such statements to reflect subsequent events or circumstances except as required by law. The information in this presentation is not targeted at the residents of any particular country or jurisdiction and is not intended for distribution to, or use by, any person in any jurisdiction or country where such distribution or use would be contrary to local law or regulation.
3 Business Update I September 7, 2017
AGENDA • Business Overview – Gary S. Jacob • Financial Update – Gary Gemignani • Launch Update – Troy Hamilton • Closing Remarks – Gary Jacob • Q&A Portion
4 Business Update I September 7, 2017
OVERVIEW Gary S. Jacob, PhD Chairman & CEO
RECENT HIGHLIGHTS • Completed first full quarter of launch of Trulance in CIC •
More than 12,600 prescriptions, $2.3M net revenues, for 2Q17
• Trulance sNDA for IBS-C accepted for FDA review •
January 24, 2018 PDUFA date
• Secured $300 million debt financing
6 Business Update I September 7, 2017
KEY BUSINESS PRIORITIES • Optimize the value of Trulance •
Continue to grow market share in CIC
•
Expand utility in IBS-C – January 24, 2018 PDUFA date
• Ensure a strong financial foundation •
Continue to evaluate opportunities to improve expense management
•
Transition Company to cash flow positive
• Maximize long-term shareholder value
7 Business Update I September 7, 2017
FINANCIAL UPDATE Gary Gemignani EVP, Chief Financial Officer
ENSURING A STRONG FINANCIAL FOUNDATION • Secured $300 million debt financing •
Funds will be used primarily to support the commercial launch of Trulance
•
Non-dilutive source of capital that enhances cash position
• Continue to evaluate opportunities to improve operating efficiency and expense management
9 Business Update I September 7, 2017
TRULANCE LAUNCH UPDATE Troy Hamilton EVP, Chief Commercial Officer
SYNERGY AND TRULANCE: WELL POSITIONED FOR SUCCESS
RIGHT
MARKET
RIGHT
PRODUCT
RIGHT
STRATEGY
RIGHT
TEAM
11 Business Update I September 7, 2017
KEY CUSTOMERS AND LAUNCH STRATEGIES Launch Strategies
HCPs
PATIENTS
Drive Awareness of Trulance and Stimulate Trial and Adoption
Activate and Support the Rx Ready Patient
Ensure Access PAYERS 12 Business Update I September 7, 2017
LESS THAN 20% OF PRESCRIBERS ARE WRITING 70% OF THE TOTAL BRANDED PRESCRIPTIONS
Decile 10 9 8 7 6 5 4 3 2 1 Total 4-10
Rx Mean 460 245 163 113 78 54 36 24 14 4
# of Doctors 753 1,411 2,120 3,057 4,440 6,448 9,484 14,549 25,109 94,563 161,934 27,713
Branded Rx Combined % of Doctors # of Prescriptions 0.5% 346,054 0.9% 346,028 1.3% 346,114 1.9% 346,196 2.7% 346,134 4.0% 346,132 5.9% 346,141 9.0% 346,145 15.5% 346,109 58.4% 346,071 100% 3,461,124 17% 2,422,799
% of Prescriptions 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 100% 70%
27,713 HCPs = 70% of Rx’s • ~ 45% primary care physicians • ~ 30% gastroenterologists • ~ 18% nurse practitioners or physician assistants Decile 3: 2 Rx’s per month Decile 2: ~ 1 Rx per month Decile 1: = 1 Rx every 3 months
Source: QuintilesIMS Xponent - March 2017; excluding non-called on specialties (peds, pain, hem/onc)
Business Update I September 7, 2017
13
TARGETED COMMERCIAL STRATEGY FOCUSED ON A CONCENTRATED PRESCRIBER BASE Branded Rx Market 134,221 Prescribers
27,713 Prescribers
1.0MM TRx (30%)
2.4MM TRx (~70%)
Key Points: • The ~27K prescribers are within 15K group practices/offices • Reaching the 27K prescribers with an experienced sales force and surround sound of promotional efforts
Source: QuintilesIMS Xponent - March 2017; excluding non-called on specialties (peds, pain, hem/onc)`
Business Update I September 7, 2017
14
KEY LAUNCH STRATEGIES AND ACTIVITIES
ü Sales force of ~ 250 educating ~ 27,000 prescribers HCPs
ü Over 360,000 sample packs distributed to field to date
• Drive Awareness of Trulance and Stimulate Trial / Adoption
ü ~ 430 peer-to-peer speaker programs, > 6000 attendees
• Activate and Support the Rx Ready Patient
ü Launched comprehensive HCP media plan
• Ensure Access
ü DDW 2017 – significant promotional presence; 6 abstracts (two posters of distinction, one oral presentation)
Source: Company Data
Business Update I September 7, 2017
15
KEY LAUNCH STRATEGIES AND ACTIVITIES ü Trulance Campaign: PATIENTS • Drive Awareness of Trulance and Stimulate Trial / Adoption
▬ Point of Care Promotion: ~ 20,000 offices ▬ Web Sponsorships/Display Ads: > 245,000,000 impressions ▬ Search Engine Marketing: > 403,000 clicks ▬ Trulance.com visits: > 615,000 for consumer site
ü Confront Constipation Campaign: • Activate and Support the Rx Ready Patient • Ensure Access
▬ Disease awareness initiative ▬ 33 original media placements ▬ > 310,000,000 media impressions ▬ > 95,000 Emoji App downloads
Source: Company Data
Business Update I September 7, 2017
16
KEY LAUNCH STRATEGIES AND ACTIVITIES
ü Removing barriers and gaining commercial open access PAYERS • Drive Awareness of Trulance and Stimulate Trial / Adoption • Activate and Support the Rx Ready Patient • Ensure Access
ü > 67% of patients with commercial insurance currently have unrestricted access; 2018 discussions ongoing ü Trulance Access Support Services Program ▬
“Savings-to-Go” program: copay of $25/Rx for > 95% of patients with commercial insurance
▬
Prior authorization support
ü Medicare Part D and Medicaid Discussions Ongoing
Source: Company Data
Business Update I September 7, 2017
17
KEY PERFORMANCE METRICS
TRULANCE TOTAL MONTHLY PRESCRIPTION VOLUME HAS INCREASED OVER 140% ON AVERAGE MONTH-OVER-MONTH Trulance Monthly Total Prescriptions 8,000
Cumulative Trulance Monthly Total Prescriptions 25,000
7186
7,000
19834
6262
20,000
TRx Volume
5,000
4149
4,000
12648
6386
1843
2,000
5,000
394
2237 394 Jul-17
Jun-17
May-17
Apr-17
Jul-17
Jun-17
May-17
0 Apr-17
0
Mar-17
1,000
15,000
10,000
3,000
Mar-17
TRx Volume
6,000
Source: QuintilesIMS
Business Update I September 7, 2017
19
4/7/17
8/25/17
8/18/17
8/11/17
8/4/17
7/28/17
7/21/17
7/14/17
0
Business Update I September 7, 2017 Source: QuintilesIMS
27024
25018
23095
21194
30,000
8/25/17
8/18/17
8/11/17
19327
17491
15749
25,000
8/4/17
7/28/17
7/21/17
13995
12647
11023
20,000
7/14/17
7/7/17
6/30/17
9447
8120
6868
5866
15,000
6/23/17
6/16/17
6/9/17
6/2/17
4751
3799
2943
10,000
5/26/17
5/19/17
5/12/17
5/5/17
2213
1585 4/28/17
4/21/17
5,000
1096
674
4/7/17
Trulance Weekly TRx Volume
4/14/17
392
3/31/17
0
148
2,500
3/24/17
TRx Volume
2006
1923
1901
1867
1836
1,742
1,754
Holiday Week
1,624
1,576 1,348
1,327
1,252
Holiday Week
2,000
7/7/17
6/30/17
6/23/17
6/16/17
6/9/17
1,115 1,002
952
856
1,500
6/2/17
5/26/17
5/19/17
5/12/17
730
628
489
422
282
1,000
5/5/17
4/28/17
4/21/17
4/14/17
244
124
500
3/31/17
3/24/17
TRx Volume
TRULANCE TOTAL WEEKLY PRESCRIPTION VOLUME SHOWING CONSISTENT GROWTH Cumulative Trulance Weekly TRx Volume
20
TRULANCE NEW-TO-BRAND PRESCRIPTION MARKET SHARE AT 13.3% AMONG GASTROENTEROLOGISTS NBRx Market Share Among Gastroenterologists 80% 66.9%
70%
65.7%
60%
40% 31.8%
30%
21.0%
20%
13.3% 12.9%
Jul-17
Jun-17
May-17
Apr-17
Mar-17
Feb-17
Jan-17
Dec-16
Nov-16
Oct-16
Sep-16
Aug-16
Jul-16
Jun-16
May-16
Apr-16
Mar-16
0%
Feb-16
10%
Jan-16
NBRx Market Share
50%
LAUNCH
LAUNCH
Amitiza Brand
Linzess Brand
Linzess 72mcg
Trulance 3mg Source: QuintilesIMS
Business Update I September 7, 2017
21
TRULANCE PRESCRIBERS HAVE INCREASED AN AVERAGE OF 136% MONTH-OVER-MONTH SINCE LAUNCH 4,949
5,000
3,768
Cumulative Trulance Prescribers
4,000
3,000
2,427
2,000 1,145 1,000 257 0 March
April
May
June
July Source: QI XPT, Mar – Jul 2017
Business Update I September 7, 2017
22
MAJORITY OF TRULANCE GROWTH COMING FROM PATIENTS NEW TO BRANDED RX TREATMENTS Trulance NRx Breakdown Add on 6%
New Therapy Starts 51%
Switch To 43%
•
51% of Trulance NRx were new branded Rx therapy starts
•
43% of Trulance patients have converted from other Rx treatments
Source: Weeks ending 3/17 – 6/30, QIMS XPD
Business Update I September 7, 2017
23
OPTIMIZING THE VALUE OF TRULANCE • Positive early launch results • Early prescriber and patient experience appears promising • Continue to execute on our launch plan • Opportunity to “broaden the base” and build off of successful Trulance launch •
DTC development
•
Prepare for IBS-C launch
24 Business Update I September 7, 2017
CONCLUSION Gary S. Jacob, PhD Chairman & CEO
RECAP OF OUR KEY BUSINESS PRIORITIES •
Optimize the value of Trulance
•
Ensure a strong financial foundation
•
Maximize long-term shareholder value
26 Business Update I September 7, 2017
Q&A SESSION September 7, 2017