presented by Charityhowto.com and John Haydon

What the new changes to Facebook mean for your nonprofit

presented by Charityhowto.com and John Haydon

What the New Changes to Facebook Mean for Your Nonprofit

Who is John Haydon?

President / Founder of Inbound Zombie - a non-profit social media consultancy in Cambridge, MA Speaker / Presenter: Techsoup.Org, Philanthopy.Com, NetworkForGood.Com and more... Over 7 years of experience working with non-profits (plus 15 years of corporate sales and marketing) Implement blogs, Facebook Pages, NING sites, BuddyPress sites Training, Strategy and Bootcamps - WordPress, Twitter, Facebook,YouTube, NING Clients include: Techsoup.Org, EpicChange, Grassroots.Org, Share Our Strength, 12for12k


What we’ll be talking about today • Like, what’s the big deal about Facebook’s new platform? • What's replacing the Fan Badge and Fan Box • Tools that you can use personalize your visitors experience • Tools that can show a visitor what articles their friends have read • Tools that can show a visitor which friends are fans of your nonprofit • Resources on how to get started using these tools


The Age of Facebook


So...like, what’s the big deal?

The little button that could


The Facebook we all knew... Internet What your friends commented on, shared, and liked was only seen within Facebook’s walls

Facebook


...is making the entire web social - by default. Internet Now you can see what your friends like everywhere

Facebook


What is this new Facebook Platform? Internet Without having to login to any websites

Facebook



Over 3.5 billion pieces of content are shared each week. This little button will dramatically increase sharing - simply because there are more opportunities.


What is this new Facebook Platform?



Vs.

Plain Vanilla Cone

A Sundae With ESP


The history of the internet in one slide Web 1.0 Traditional websites 1990s One-way

Web 2.0

Web 3.0

Social networking Comments on blogs Bookmarks and tags 2000s Two-way (Between users and or/site)

Preferences Recommendations 2010s Three-way (Between user, website with your friends input)


Let’s fast-forward... The Semantic Web means that the web can "understand" an individuals preferences for information.

Vs.


So...this is the big deal.





One mouse click


What’s replacing the Fanbox?

17


The Facebook Recommendations Plugin

18


The Facebook Activity Feed Plugin

19


And more...


What does this mean for your nonprofit?

•Instantly make your site social •Frequently updated content on your site •That is interesting •And about your community •Photos and videos are shared more •Unify your offline and online events


More resources: http://johnhaydon.com http://www.facebook.com/InboundZombie http://wearemedia.org http://developers.facebook.com/plugins http://socialbrite.org http://charityhowto.com

Facebook for Nonprofits - The Essential Bootcamp!

Facebook Profiles, Pages, Community Pages & Groups

Facebook Pages (aka “Official Page”)

Facebook Profile Connect with friends Share photos Share videos Send messages Fan Pages Join Groups

One single credential

Represents an organization Customized user experience Target Updates Wall FanBox All public and searchable

Facebook Groups Represents a cause or idea No customization Limited messaging Wall Some private, some public

Facebook Community Pages (aka “Unofficial Page”) Represents a “topic or experience”. Owned collectively by the community. Content from Wikipedia.