Corks 96FM. 36. (-2). C103 (Corks 103FM). 14. (+0). Corks Red FM. 21. (+1). * Indicates the proportion tuning to the sta
October 2010
Ipsos MRBI/JNLR 2009/10 Summary Results The latest JNLR/Ipsos MRBI report into radio listening is published today th (28 October, 2010). It covers the 12-month period from October 2009 to September 2010. The latest results show daily radio listening at 85% - that is 85% of all adults listening every weekday. A total of c15,400 people were interviewed during the survey period by Ipsos MRBI, on behalf of JNLR - Joint National Listenership Research that is funded by all national, regional and local stations, BAI, AAI, and IAPI. The following tables are the key top line results from the ‘week-day’ report for the main radio stations at National level, within Dublin and Cork counties, and the South East, South West, North West, North East/Midlands and Multi-city regions. While Tables 1-4 show the proportion of adults tuning into the stations at some time during the day, the depth of listening or loyalty to various stations is best reflected in the share of listening achieved by each station, as shown in Tables 5-8, whilst Table 9 provides information on the Local Stations in each licensed franchise area. 85% of Irish adults listen to the radio on an average day - 58% tuning into their local or regional station and 46% listening to a national station (position is unchanged for local/regional but this represents a drop of 2% to national stations).
Irish audiences continue to listen to a significant amount of radio daily – tuning in, on average, for almost 4 hours per day during the prime 7am to 7pm time (Irish Adults listening Mon-Fri). In terms of share of all minutes listened, national radio has 46% share of all minutes while local/regional radio holds the majority share position with 54%. Looking at the various regions throughout the country, national radio holds the majority share position in Dublin and the North East/Midlands area while local/regional radio is in the majority in all other regions. (See T5). Among the younger, 15-34 year old audience across the country, local/regional radio holds the national majority share position at 61% versus 39% for national radio. In particular, this party has a very strong share position among this age group in Dublin (71%), Cork (65%), N.West (63%) and the Multi-city region (66%). Local radio is a strong performer in the individual radio markets across the country – in many areas reaching more than 40% of the local adult population daily. In particular, on the criterion of share of minutes listened during prime 7am to 7pm, Highland Radio, Tipp FM and Radio Kerry hold the majority share position in their franchise areas. (T9). (See pg 11 for definition of radio broadcast regions).
All Adults Aged 15+ Table 1: Average Weekday Yesterday Listenership NATIONAL
Listened at all * Any National Any RTE Radio Any RTE Radio 1/ RTÉ 2FM /RTE Lyric FM RTÉ Radio 1 RTÉ 2FM RTÉ Lyric FM Today FM Newstalk Any Regional/Local/M-City/D-C# 4FM Beat 102-103 Spin South West i102-104 i105-107 Dublin’s 98FM FM104 Q102 Country 106.8FM Spin 1038 Phantom 105.2 Corks 96FM/C103 Corks 96FM C103 (Corks 103FM) Corks Red FM
% 85 46 36 36 24 14 3 13 8 58
%
CO. DUBLIN
% 85 46 37 37 28 10 5 9 10 51 2
%
CO. CORK
%
82 44 32 32 25 9 4 15 9 62 4
%
SOUTH EAST
%
86 45 33 33 20 15 2 15 5 61
%
SOUTH WEST
%
87 43 32 32 21 13 2 14 5 67
%
NORTH WEST
%
88 45 36 35 22 14 2 14 5 69
%
NORTH EAST & MID
%
85 51 38 38 22 19 2 16 8 52
20 21 20 7 14 19 13 3 14 2 48 36 14 21
* Indicates the proportion tuning to the station at some time on the day. # Any regional/local/M-City/D-C includes any audience to Beat 102-103, Spin Sth West, i102-104, i105-107, 4FM & Radio Nova.
%
MULTICITY
%
85 47 37 37 26 12 4 12 9 56 3
%
Adults Aged 15-24 Table 2: Average Weekday Yesterday Listenership NATIONAL
Listened at all * Any National Any RTE Radio Any RTE Radio 1/ RTÉ 2FM /RTE Lyric FM RTE Radio 1 RTE 2FM RTE Lyric FM Today FM Newstalk Any Regional/Local/M-City/D-C# 4FM Beat 102-103 Spin South West i102-104 i105-107 Dublin’s 98FM FM104 Q102 Country 106.8FM Spin 1038 Phantom 105.2 Corks 96FM/C103 Cork’s 96FM C103 (Corks 103 FM) Corks Red FM
82 27 17 17 4 14 1 12 4 71
CO. DUBLIN
CO. CORK
SOUTH EAST
SOUTH WEST
NORTH WEST
NORTH EAST & MID
MULTICITY
88 16 11 11 4 6 2 5 3 79 1
77 23 13 13 3 10 1 12 4 68 2
78 32 19 19 2 17 0 17 2 66
83 28 15 15 3 13 1 15 1 73
86 36 24 24 3 20 1 16 4 73
78 34 22 22 4 19 1 13 7 62
85 23 14 14 4 10 1 10 5 75 1
54 63 56 24 13 36 15 1 51 3 34 31 3 54
* Indicates the proportion tuning to the station at some time on the day. # Any regional/local/M-City/D-C includes any audience to Beat 102-103, Spin Sth West, i102-104, i105-107, 4FM & Radio Nova.
Adults Aged 15-34 Table 3: Average Weekday Yesterday Listenership NATIONAL Weekdays % Listened at all * Any National Any RTE Radio Any RTE Radio 1/ RTÉ 2FM /RTE Lyric FM RTE Radio 1 RTE 2FM RTE Lyric FM Today FM Newstalk Any Regional/Local/M-City/D-C# 4FM Beat 102-103 Spin South West i102-104 i105-107 Dublin’s 98FM FM104 Q102 Country 106.8FM Spin 1038 Phantom 105.2 Corks 96FM/C103 Corks 96FM C103 (Corks 103FM) Corks Red FM
83 37 23 23 7 16 2 18 6 63
CO. DUBLIN Weekdays %
CO. CORK Weekdays %
SOUTH EAST Weekdays %
SOUTH WEST Weekdays %
NORTH WEST Weekdays %
NORTH EAST & MID Weekdays %
MULTICITY Weekdays %
86 27 18 18 8 9 3 9 7 70 1
79 34 18 18 6 12 1 20 6 63 2
82 42 23 23 4 19 0 22 5 59
84 40 21 21 5 17 1 24 4 65
84 43 28 27 6 21 1 21 4 65
83 47 30 30 8 24 1 22 9 53
84 33 20 20 7 13 2 15 7 66 1
43 45 43 15 18 32 15 1 30 4 37 32 6 41
* Indicates the proportion tuning to the station at some time on the day. # Any regional/local/M-City/D-C includes any audience to Beat 102-103, Spin Sth West, i102-104, i105-107, 4FM & Radio Nova.
Adults Aged 35+ Table 4: Average Weekday Yesterday Listenership NATIONAL Weekdays % Listened at all * Any National Any RTE Radio Any RTE Radio 1/ RTÉ 2FM /RTE Lyric FM RTE Radio 1 RTE 2FM RTE Lyric FM Today FM Newstalk Any Regional/Local/M-City/D-C# 4FM Beat 102-103 Spin South West i102-104 i105-107 Dublin’s 98FM FM104 Q102 Country 106.8FM Spin 1038 Phantom 105.2 Cork’s 96FM/C103 Cork’s 96FM C103 (Corks 103FM) Corks Red FM
87 52 44 44 35 12 4 10 9 55
CO. DUBLIN Weekdays %
CO. CORK Weekdays %
SOUTH EAST Weekdays %
SOUTH WEST Weekdays %
NORTH WEST Weekdays %
NORTH EAST & MID Weekdays %
MULTICITY Weekdays %
85 60 52 52 43 11 7 8 12 37 3
84 50 42 42 37 7 6 12 12 62 5
89 47 39 39 29 13 3 11 6 62
88 45 38 38 30 10 2 9 5 68
91 47 40 38 31 10 2 9 5 71
87 53 44 44 32 16 2 13 8 51
86 57 48 48 39 11 6 10 10 49 4
7 7 7 3 11 10 12 5 3 1 54 39 19 8
* Indicates the proportion tuning to the station at some time on the day. # Any regional/local/M-City/D-C includes any audience to Beat 102-103, Spin Sth West, i102-104, i105-107, 4FM & Radio Nova.
All Adults Aged 15+ Table 5: Share of Listening (7am - 7pm) NATIONAL
Any National Any RTE Radio RTÉ Radio 1 RTÉ 2FM RTÉ Lyric FM Today FM Newstalk Any Regional/Local/M-City/D-C# 4FM Beat 102-103 Spin South West i102-104 i105-107 Dublin’s 98FM FM104 Q102 Country 106.8FM Spin 1038 Phantom 105.2 Corks 96FM/C103 Corks 96FM C103 (Corks 103FM) Corks Red FM Mean No. of Minutes
% 46 33 22 9 2 9 4 54
%
CO. DUBLIN
% 53 42 31 8 3 6 6 47 2
CO. CORK
%
42 28 21 5 2 10 4 58 3
SOUTH EAST
%
%
44 30 18 10 2 12 3 56
%
SOUTH WEST
%
%
39 26 17 8 1 9 3 61
%
36 24 16 6 1 9 2 64
%
NORTH EAST & MID
%
%
52 35 20 14 1 13 4 48
MULTICITY
%
49 36 26 8 2 8 5 51 2
12 11 15 5 11 12 11 3 7 1
234
237
44 32 11 11 261
218
224
# Any regional/local/M-City/D-C includes any audience to Beat 102-103, Spin Sth West, i102-104, i105-107, 4FM & Radio Nova. !
NORTH WEST
240
225
!
236
%
Adults Aged 15-24 Table 6: Share Of Listening (7am - 7pm) NATIONAL Weekdays % Any National Any RTE Radio RTE Radio 1 RTE 2FM RTE Lyric FM Today FM Newstalk Any Regional/Local/M-City# 4FM Beat 102-103 Spin South West i102-104 i105-107 Dublin’s 98FM FM104 Q102 Country 106.8FM Spin 1038 Phantom 105.2 Corks 96FM/C103 Corks 96FM C103 (Corks 103FM) Corks Red FM Mean No. of Minutes
27 14 3 10 1 11 2 73
CO. DUBLIN Weekdays %
CO. CORK Weekdays %
SOUTH EAST Weekdays %
SOUTH WEST Weekdays %
NORTH WEST Weekdays %
NORTH EAST & MID Weekdays %
MULTICITY Weekdays %
17 11 4 5 3 4 1 83 *
25 11 4 7 * 12 2 75 *
37 15 1 14 1 20 2 63
28 15 3 12 * 13 * 72
25 11 2 8 * 12 2 75
35 17 2 14 1 12 6 65
22 11 3 7 1 8 3 79 1
45 55 56 30 9 25 12 1 35 1 28 26 2 46 162
154
165
161
151
173
# Any regional/local/M-City/D-C includes any audience to Beat 102-103, Spin Sth West, i102-104, i105-107, 4FM & Radio Nova. "
171
162
Adults Aged 15-34 Table 7: Share Of Listening (7am - 7pm) NATIONAL Weekdays %
Any National Any RTE Radio RTE Radio 1 RTE 2FM RTE Lyric FM Today FM Newstalk Any Regional/Local/M-City#
39 18 5 12 1 17 4 61
4FM Beat 102-103 Spin South West i102-104
CO. DUBLIN Weekdays %
CO. CORK Weekdays %
SOUTH EAST Weekdays %
SOUTH WEST Weekdays %
NORTH WEST Weekdays %
NORTH EAST & MID Weekdays %
MULTICITY Weekdays %
30 16 7 7 2 9 5 71 1
35 14 5 8 * 18 3 65 2
44 17 3 13 1 24 3 56
41 17 3 14 * 21 3 59
38 15 4 10 1 20 2 63
51 25 5 19 1 20 6 49
34 16 6 9 1 14 5 66 1
34 33 41 13
i105-107
Dublin’s 98FM FM104 Q102 Country 106.8FM Spin 1038 Phantom 105.2 Corks 96FM/C103 Corks 96FM C103 (Corks 103FM) Corks Red FM Mean No. of Minutes
17 22 12 1 16 2
195
191
34 29 5 29 223
185
177
203
# Any regional/local/M-City/D-C includes any audience to Beat 102-103, Spin Sth West, i102-104, i105-107, 4FM & Radio Nova. #
198
199
Adults Aged 35+ Table 8: Share of Listening (7am - 7pm) NATIONAL Weekdays % Any National Any RTE Radio RTE Radio 1 RTE 2FM RTE Lyric FM Today FM Newstalk Any Regional/Local/M-City# 4FM Beat 102-103 Spin South West i102-104 i105-107 Dublin’s 98FM FM104 Q102 Country 106.8FM Spin 1038 Phantom 105.2 Cork’s 96FM/C103 Corks 96FM C103 (Corks 103FM) Corks Red FM Mean No. of Minutes
49 39 30 8 2 6 4 51
CO. DUBLIN Weekdays %
CO. CORK Weekdays %
SOUTH EAST Weekdays %
SOUTH WEST Weekdays %
NORTH WEST Weekdays %
NORTH EAST & MID Weekdays %
MULTICITY Weekdays %
65 54 43 8 4 4 6 35 2
45 35 28 4 3 6 4 55 3
44 35 24 9 2 7 3 56
38 29 22 7 1 5 3 62
35 28 20 5 1 5 2 65
53 40 28 12 1 9 4 47
56 46 35 7 3 5 5 44 2
4 3 5 2 8 6 11 4 2 1
256
269
48 34 14 3 283
235
249
260
# Any regional/local/M-City/D-C includes any audience to Beat 102-103, Spin Sth West, i102-104, i105-107, 4FM & Radio Nova.
240
260
All Adults Aged 15+ Table 9: Average Weekday Yesterday Listenership & Share Of Listening (7am-7pm) For Local Stations Yesterday Listenership Weekdays
Station Area
(change from Jul ‘09-Jun ‘10)
% 24 40 28 39 36 26 51 44 48 43 51 41 50 46 69 41
Kildare Kilkenny/Carlow Louth/Meath Laois/Offaly/Westmeath Wexford Wicklow Limerick Tipperary Waterford Clare Kerry Galway Mayo Roscommon/Longford/ Sth Leitrim/ Cavan/ Monaghan Donegal Nth Donegal South/Sligo/Nth Leitrim *
Market Share (7-7) Weekdays
(change from Jul ‘09-Jun ‘10)
%
*
*
% 27 37 29 30 29 21 36 54 46 43 56 28 50 46 63 27 *
*
%
*
These figures are the copyright of JNLR. When quoting, please acknowledge the source “JNLR/Ipsos MRBI 2010/3”. The Report provides information on all individual stations over a range of demographics and special interest categories. The full report can be purchased from JNLR, 8 Upper Fitzwilliam Street, Dublin 2. Tel. 01-676 5991/4876. th
Copyright: JNLR 2010, issued 28 October, 2010.
Radio Broadcast Regions Region
Component Counties/Franchise Areas
South East
Carlow, Kilkenny, Wexford, Waterford & Tipperary South Riding
South West
Limerick, Clare, Kerry, Tipperary North Riding & South West Laois*
North West
Galway, Mayo, Roscommon, Longford, Leitrim, Sligo & Donegal
North East & Midlands
Kildare, Louth, Meath, Laois*, Offaly, Westmeath, Cavan & Monaghan
Multi-City
Full counties Dublin, Cork; Limerick; Clare and Galway and part counties Kildare, Meath and Wicklow.
