press report - Premiere Vision

An aggressive strategy to evolve: a new urbanization of the shows - with a new stand designed by Ora Ito, redesigned fashion information forums and tools; the ...
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PA R I S FEB. 13-15 | 2018

PRE SS REPORT

54,500 VISITORS SHOW STRONG SUPPORT TO THE INNOVATIONS AT PREMIÈRE VISION PARIS: NEW URBANISATION OF THE SHOW AND FORUMS, AND SUCCESS FOR THE WEARABLE LAB AND BAG & SHOE MANUFACTURING

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A place for business, inspiration and experiences, Première Vision Paris was carried forward by a dynamic focus on renewal and innovation: • An aggressive strategy to evolve: a new urbanization of the shows - with a new stand designed by Ora Ito, redesigned fashion information forums and tools; the rise of Fashion Tech with the expansion of the Wearable Lab; the development and success of the Bag & Shoe Manufacturing space for the leather goods and footwear markets; and a spotlight on the rare know-hows at Maison d’Exceptions.

• An inviting, cutting-edge program: a global sourcing conference with the IFM; a SMART CREATION master class on responsible fashion with BLUESIGN; a preview of the exhibition dedicated to Martin Margiela with the Musée Galliera; the: «Dr. Martens revisited by Eugène Riconneaus» exhibit and more. • A growing creative high-quality and multisector offer: - 1,725 companies selected, +1.6% vs. Feb. 17.

By welcoming for 3 days nearly 54,500 visitors 71% international and coming from 120 countries - Première Vision Paris confirms its role as the leading influential event for the entire international creative fashion industry. This new edition demonstrated its strong and continually unmatched appeal for the sector, with a very high-level of quality, with a slight decline in attendance figures (-3% vs. Feb.17) following two successive editions marked by growth.

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The slight pullback in visitors, especially international attendees, is a direct result of this year’s calendar, which overlapped with the Chinese New Year, a situation that on its own accounted for 50% of the decline in visitors - with visitors from China, Taiwan and Hong Kong falling by 42%. Attendance at the show also reflected current challenges related to the transformation of the retail landscape, which is particularly affecting the US market, with US attendance declining by nearly 5%. The French market was strongly present, with visitors up by 4%.

A DIVERSE, INTERNATIONAL AND PREMIUM VISITORSHIP

Beyond the numbers, this edition was above all marked by the quality of the industry professionals seen at Villepinte, including the most influential decision-makers, creators and order-writers. Their goals? To find inspiration, and to discover the products and creative materials that will make a real difference in their Spring Summer 19 collections.

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A premium, and above all international, visitorship marked by its diversity. This is true in terms of size - from independent designers to international groups and small and medium-sized enterprises - of positioning - from luxury houses, medium and high-end fashion and accessories brands, large-volume retailer - and in terms of markets - clothing, leather goods, shoes, fashion jewellery and more.

TOP 10 VISITOR COUNTRIES

15 842 6125

5 291

3 475 2 859

France

Italy

United Kingdom

Spain

Turkey

1 844

Germany

1 606

USA

1 544

Japan

1 494

1 448

The Belgium Netherlands

5 •

Visitors to Première Vision Paris come mainly from Europe (77% of attendees). France took the lead with 15,842 visitors. In second place, Italy had 6,125 visitors (11% of attendance), followed by the United Kingdom with 5,291 visitors (10% of attendance). This trio is followed by Spain (3,475 visitors), Germany with 1,844 visitors (3% of visitors), the Netherlands and Belgium. There was also a rise in attendance from Portugal (1,180 visitors), pointing to its economic recovery and growing influence in the sec