An aggressive strategy to evolve: a new urbanization of the shows - with a new stand designed by Ora Ito, redesigned fas
PA R I S FEB. 13-15 | 2018
PRE SS REPORT
54,500 VISITORS SHOW STRONG SUPPORT TO THE INNOVATIONS AT PREMIÈRE VISION PARIS: NEW URBANISATION OF THE SHOW AND FORUMS, AND SUCCESS FOR THE WEARABLE LAB AND BAG & SHOE MANUFACTURING
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A place for business, inspiration and experiences, Première Vision Paris was carried forward by a dynamic focus on renewal and innovation: • An aggressive strategy to evolve: a new urbanization of the shows - with a new stand designed by Ora Ito, redesigned fashion information forums and tools; the rise of Fashion Tech with the expansion of the Wearable Lab; the development and success of the Bag & Shoe Manufacturing space for the leather goods and footwear markets; and a spotlight on the rare know-hows at Maison d’Exceptions.
• An inviting, cutting-edge program: a global sourcing conference with the IFM; a SMART CREATION master class on responsible fashion with BLUESIGN; a preview of the exhibition dedicated to Martin Margiela with the Musée Galliera; the: «Dr. Martens revisited by Eugène Riconneaus» exhibit and more. • A growing creative high-quality and multisector offer: - 1,725 companies selected, +1.6% vs. Feb. 17.
By welcoming for 3 days nearly 54,500 visitors 71% international and coming from 120 countries - Première Vision Paris confirms its role as the leading influential event for the entire international creative fashion industry. This new edition demonstrated its strong and continually unmatched appeal for the sector, with a very high-level of quality, with a slight decline in attendance figures (-3% vs. Feb.17) following two successive editions marked by growth.
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The slight pullback in visitors, especially international attendees, is a direct result of this year’s calendar, which overlapped with the Chinese New Year, a situation that on its own accounted for 50% of the decline in visitors - with visitors from China, Taiwan and Hong Kong falling by 42%. Attendance at the show also reflected current challenges related to the transformation of the retail landscape, which is particularly affecting the US market, with US attendance declining by nearly 5%. The French market was strongly present, with visitors up by 4%.
A DIVERSE, INTERNATIONAL AND PREMIUM VISITORSHIP
Beyond the numbers, this edition was above all marked by the quality of the industry professionals seen at Villepinte, including the most influential decision-makers, creators and order-writers. Their goals? To find inspiration, and to discover the products and creative materials that will make a real difference in their Spring Summer 19 collections.
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A premium, and above all international, visitorship marked by its diversity. This is true in terms of size - from independent designers to international groups and small and medium-sized enterprises - of positioning - from luxury houses, medium and high-end fashion and accessories brands, large-volume retailer - and in terms of markets - clothing, leather goods, shoes, fashion jewellery and more.
TOP 10 VISITOR COUNTRIES
15 842 6125
5 291
3 475 2 859
France
Italy
United Kingdom
Spain
Turkey
1 844
Germany
1 606
USA
1 544
Japan
1 494
1 448
The Belgium Netherlands
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Visitors to Première Vision Paris come mainly from Europe (77% of attendees). France took the lead with 15,842 visitors. In second place, Italy had 6,125 visitors (11% of attendance), followed by the United Kingdom with 5,291 visitors (10% of attendance). This trio is followed by Spain (3,475 visitors), Germany with 1,844 visitors (3% of visitors), the Netherlands and Belgium. There was also a rise in attendance from Portugal (1,180 visitors), pointing to its economic recovery and growing influence in the sector; and countries from Northern Europe, led by Sweden (508 visitors) and Denmark (473 visitors). These countries are now essential to the creative fashion scene.
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9% of professional visitors came from Asia. The show saw a decrease in Asian visitors, highly affected by the Chinese New Year. With 1,544 visitors, Japan, a leading purchasing country for fashion and creative textiles, led the Asian countries. Attendance from China was down, for a total of nearly 780 visitors, preceded by South Korea - a true destination market for innovative and creative fashions - with 990 visitors.
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With more than 1,900 visitors, North America saw a decline in attendance. Primarily, this is a direct consequence of structural and economic changes in the United States, which accounted for 1,606 visitors this session (- 5%).
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Turkey saw an almost 20% increase in its visitors. With 2,859 visitors, this key country in the fashion industry now ranks 5th among visitor countries.
THEY CAME THIS YEAR
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A.P.C / ABERCROMBIE & FITCH / ACKERMANN DESIGN / ACNE STUDIOS / ADIDAS / AGENT PROVOCATEUR / AGNES B / ALEXA CHUNG / ALEXANDER MCQUEEN / ALEXANDER WANG / ALFRED DUNHILL / ALL SAINTS / AMAZON.COM / AMERICAN EAGLE OUTFITTERS / AMERICAN VINTAGE / AMI PARIS / ANDRE / ANDREA CREWS / ANN DEMEULEMEESTER / ANTHROPOLOGIE / APPLE / AZZEDINE ALAIA / BABY DIOR / BALENCIAGA / BALIBARIS / BALMAIN / BARBARA BUI / BARBOUR / BEAUMANOIR / BELLEROSE / BELSTAFF / BENETTON / BENSIMON / BERLUTI / BESTSELLER / BIRKENSTOCK / BLEU DE CHAUFFE / BONOBO / BONPOINT / BONTON / BOTTEGA VENETA / BOUCHERON / BRIONI / BULGARI / BURBERRY / C & A / CALVIN KLEIN / CALZEDONIA / CAMAIEU / CARVEN / CELINE / CELIO / CERRUTI 1881 / CHANEL / CHANTAL THOMAS / CHRISTIAN LACROIX / CHRISTIAN LOUBOUTIN / CHRISTOPHER KANE / CLARKS / CLAUDIE PIERLOT / COACH / COMME DES GARCONS / COMPTOIR DES COTONNIERS / COS / DECATHLON / DICE KAYEK / DIOR / DRIES VAN NOTEN / EDITIONS MR / EILEEN FISHER / EKYOG / ELIE SAAB / ERIC BOMPARD / ERMENEGILDO ZEGNA / ESPRIT / ETAM / FENDI / FIGARET / FILIPPA K / FINSBURY / FRANCESCO SMALTO / GALERIES LAFAYETTE / GANT / GAP / GIORGIO ARMANI / GIVENCHY / GOYARD / GROUPE ZANNIER / GRUPO CORTEFIEL /G/STAR / GUCCI / GUESS / H & M / HAIDER ACKERMANN / HARRODS / HERMES / HESCHUNG / HUGO BOSS / IKKS / INDITEX / J W ANDERSON / J. CREW / JEAN PAUL GAULTIER / JEROME DREYFUSS / JIMMY CHOO / JULIEN FOURNIE / JUNK DE LUXE / KARL LAGERFELD / KENZO / LA REDOUTE / LACOSTE / LANVIN / LE BON MARCHE / LE COQ SPORTIF / LE SLIP FRANÇAIS / LE TANNEUR / LEON & HARPER / LEON FLAM / LEVI’S / LIBERTY LONDON / LOEWE / LONGCHAMP / LOUIS VUITTON / LULU LEMON / MAISON KITSUNE / MAISON LABICHE / MAISON STANDARDS / MAJE / MANGO / MANOLO BLAHNIK / MARC JACOBS / MARGIELA / MARKS & SPENCER /MARNI / MASSIMO DUTTI / MAX MARA / MICHAEL KORS / MINELLI / MISSONI / MONOPRIX / MR PORTER / MUGLER / MULBERRY / NIKE / NINA RICCI / NORDSTROM / NUDIE JEANS / OFFICINE GENERALE / PAUL & JOE / PAUL SMITH / PAULE KA / PETIT BATEAU / PHILIPP PLEIN / PROENZA SCHOULER / PULL&BEAR / PYRENEX / RALPH LAUREN / REDSKINS / REEBOK / REPETTO / RIVER ISLAND / ROBERTO CAVALLI / ROCHAS / ROGER VIVIER / RONDORFF / S.T. DUPONT / SAINT LAURENT PARIS / SAINT/JAMES / SALOMON / SALVATORE FERRAGAMO / SAMSOE & SAMSOE / SANDRO / SCOTCH & SODA / SEZANE / SOEUR / SONIA RYKIEL / STELLA MCCARTNEY / TED BAKER / TEDDY SMITH / THE KOOPLES / THE NINES PARIS / TOMMY HILFIGER / TOPSHOP / UNITED ARROWS / URBAN OUTFITTERS / VALENTINO / VANESSA BRUNO / VANESSA SEWARD / VERSACE / VETEMENTS / VF CORP / VICTORIA BECKHAM LTD / VICTORIA’S SECRET / VIKTOR & ROLF / VIVIENNE WESTWOOD / ZADIG ET VOLTAIRE / ZARA.
UPCOMING PREMIERE VISION EVENTS AROUND THE WORLD PREMIÈRE VISION ISTANBUL March 7-9, 2018 MADE IN FRANCE PREMIÈRE VISION March 28-29, 2018 PREMIÈRE VISION NEW YORK DESIGNS April 10-11, 2018
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DENIM PREMIÈRE VISION May 23-24, 2018 BLOSSOM PREMIERE VISION July 4-5, 2018 PREMIÈRE VISION NEW YORK July 17-18, 2018 PREMIÈRE VISION PARIS September 19-21, 2018 See you on our next shows…
C O N TAC T S PREMIÈRE VISION Press Office Igor Robinet-Slansky | T. +33(0)1 70 38 70 30 M. +33(0)6 42 06 31 02 |
[email protected] Communication Director Claudie Le souder |
[email protected]
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PRESS AGENCIES 2e BUREAU Marie-Laure Girardon | T. +33(0)1 42 33 93 18 M. +33(0)6 82 40 73 27 |
[email protected] MONET + ASSOCIÉS T. +33(0)4 78 37 34 64 Véronique Bourgeois | +33 (0)6 64 22 55 56
[email protected] Julie Adam | +33 (0)7 86 82 60 61 |
[email protected]
www.premierevision.com
