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Privacy In The Digital Era

The digital world is upon us and everyone and everything is online. Connected devices are monitoring your movements and behavior, and you’re constantly generating and sharing personal data, whether you like it or not.

IN 2019, 245 MILLION WEARABLE DEVICES WILL BE SOLD.

OF PATIENT INTERACTIONS WILL USE THE IOT TO IMPROVE QUALITY, EFFICIENCY AND VALUE.

250 MILLION CONNECTED CARS

WILL BE ON THE ROAD BY 2020 Source: CCS Insight, August 2015, IDC FutureScape, November 2015, (Gartner, January 2015)

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Privacy In The Digital Era

The explosive growth of the IoT has resulted in a highly connected digital ecosystem. Smart devices are enabling major advances across all industries, from healthcare to retail to automotive and more. By collecting and sharing data, the IoT empowers organizations to gather greater insights about their patients, customers, and users. Investment in the IoT is at an all-time high as organizations aim to deliver innovative new products and services that increase efficiency, improve customer experiences, and ultimately drive revenue.

With so many connected devices coming online, it raises the question: can they be trusted with personal data? How do we build a digital world that we can trust? And, do the tools and technology exist to make it possible?

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Privacy In The Digital Era

ABOUT THE REPORT

This report details the results of a survey of over 300 IT professionals working across eleven verticals, including: healthcare, retail, telecommunications, media, manufacturing, and finance. Nearly half of respondents were senior or executive management.

31% Asia Pacific Japan

The results are clear: while there is agreement that this is a critical issue for businesses, consumers, and governments, current data privacy and consent methods are not adequate to meet new regulatory demands and consumer expectations.

U.S. North America EMEA

40

%

FINDINGS

29%

Organizations need to be transparent with their treatment of data privacy, and provide clear opportunities for people to make decisions about how their private information is treated. - Senior IT Architect, Federal Government Sourced from

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Privacy In The Digital Era

FINDING #1 FINDING #1

DATA PRIVACY IS A PRIORITY

Data privacy and consent has become a priority for customers, governments, and businesses. 95% say customers are loyal to brands that protect their data privacy. 96% say government data protection regulations demand better data privacy tools. 93% say data privacy issues make it to the C-Level. Sourced from

It’s still all based on trust. Consumers are, I think, increasingly disbelieving of claims around privacy. - IT Professional, Global 500 Telecommunications Services Company

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Privacy In The Digital Era

THE DATA PRIVACY

STAKEHOLDERS

EUROPEANS SKEPTICAL THAT U.S. IS COMMITTED TO DATA PRIVACY When asked if the U.S. will adopt similar

data privacy regulations to Europe…

66

%

of EMEA respondents say yes.

85

%

of U.S respondents say yes.

FINDING #2

Evolving data privacy legislation, such as the General Data Protection Regulation, raises many questions about how regulation will impact multi-national companies and whether other countries will follow the EU lead. When researchers compared responses between the U.S. and EMEA IT professionals, it was found that only 66% of EMEA based IT professionals (compared to 85% of U.S. IT professionals) believe that the U.S. will eventually adopt similar personal data protection regulations to Europe. Sourced from

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Privacy In The Digital Era

FINDING #3

DIGITAL TRUST REQUIRES DYNAMIC & FLEXIBLE DATA PRIVACY TOOLS

The enormity of the IoT combined with changing regulations require organizations to look for new ways to protect customer data privacy and enable consent. Only 9% of IT professionals believe that current data privacy and consent tools, will be able to adapt to the needs of the emerging digital economy. According to 96% of respondents, new data privacy tools and methods need to be flexible, dynamic, and adaptable to emerging regulatory requirements and consumer demands.

Sourced from

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Privacy In The Digital Era

DATA PRIVACY IS AN ORGANIZATION-WIDE MANDATE

FINDING #4 FINDING #4

Data privacy is not just an issue for the IT department to solve. When developing a comprehensive data privacy strategy, it’s critical that organizations align their goals across departments. Most respondents agreed that Legal, HR, and Marketing need to be part of the data privacy conversation.

85% Agree 99 Agree %

HR

LEGAL

84% Agree MARKETING

Needs to Be Part of the Data Privacy Conversation

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Privacy In The Digital Era

Sourced from

FINDINGS

SUMMARY OF FINDINGS

FINDING #1 Data privacy and consent is a priority for customers, governments, and businesses. FINDING #2 Europeans are skeptical that the U.S. is committed to data privacy. FINDING #3 Digital trust requires new data privacy tools that are dynamic and flexible.

About TechValidate: TechValidate is a trusted third-party research organization that directly interfaces with business and technology end users to collect and validate information about their deployments. More information is available at www.techvalidate.com.

The roles and ideals by which we define ourselves have increasingly been influenced by the digital world. It is imperative that strong protection is in place to ensure that safety is provided. The value of global communication brought about by the collaborative Internet is priceless yet must be implemented in a way that serves to foster progress and safety of it’s participants.

FINDING #4 Data privacy is an organization-wide mandate

- Engineer, Large Insurance Company

Sourced from

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Privacy In The Digital Era

HOW TO PROTECT DATA Digital businesses recognize the importance of ensuring digital privacy and consent for their customers, but lack the tools to make this possible. Existing methods are static and clunky, and cannot meet emerging regulatory and consumer expectations.

UMA

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Privacy In The Digital Era

ForgeRock’s User-Managed Access solution can help. With UMA, organizations can enable secure data sharing by building trusted digital relationships not only with their customers, but all their connected devices and things as well.