Create defensible requirements focused on why and what, not how. Litmus test: - Does it support the goals? - Does it adv
Product Launch Planning & Op3miza3on Product Management and Innova3on 2017
Sandy Huang Cook Head of Product – Community Flipboard
How do you define a successful product launch?
5 Key Parts to a Successful Launch Goals Research Ac3onable requirements Plan Execute
Set specific, priori3zed and agreed upon goals.
ü Clarify business goals ü Set product goals ü Define the success metrics ü Write the press release
Research Learn upfront as much as possible about the underlying need you are solving. • Consider product stage and size • Seek external data – Market trends – Customer feedback – Focus groups, usability tests, interviews – Surveys, A/B tes3ng
• Gather internal data
– Metrics – Departmental feedback
Ac3onable Requirements Create defensible requirements focused on why and what, not how. Litmus test: - Does it support the goals? - Does it advance the vision? - Does it meet the needs of your user? - Does it fit the scope?
ü Confirm the RACI ü Priori3ze the MVP ü Understand scope and velocity ü Set milestones ü An3cipate ü Plan for “whole product”
Execute • Do the most important things first • Iden3fy poten3al blockers • Eliminate noise - Avoid scope creep - Make trade-offs clear • Enforce accountability - Set clear ac3on items with owners - Escalate if needed • Communicate any changes
Goals Research Ac3onable requirements Plan Execute
