Product Rejection Reason Guide - Lazada

Product Rejection Reason Guide 15th March 2018

Product quality check process

Quality Approval Pending

Approve

Quality Check

Go Onsite

Reject Go back the queue Edit product information

• Quality check process is 48-hour from the time it was “last edited”, not from the product creationdate • One product can be rejected with multi rejection reasons • Constant revision of the content/images before Quality Check approval will cause delay in the review process.

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View your rejected SKUs All rejected SKU are in poor quality tab

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Revise them according the rejection reasons

Review the rejection reasons given

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CHECK OUT OUR REJECTION REASON GUIDE IN NEXT SLIDE

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List of rejection reasons

A. PRODUCT DESCRIPTION 1.

Images do not match the product name, description and/or attributes given. 2. The category of your chosen product is incorrect. 3. Product is missing highlights. 4. Missing or inaccurate package dimension & weight. 5. Please add contents of the package in the "What's in the box" field. 6. Please specify the number of items the customer will receive. 7. Updates and amendments of warranty is not allowed 8. Updates and amendments of product specifications is not allowed 9. Product price seems inaccurate. 10. Most of the SKU's you have uploaded for this category are not complying to Lazada content guidelines. 11. Size variation/ Color/ Product capacity specific should not be createdat SPU level.

C. BRANDING POLICY

B. IMAGE QUALITY 1. 2. 3. 4. 5.

6. 7.

8.

Image is blurry Image is grainy Product outline has ridged edge (e.g not smooth) Image shows product wrapped in packaging Offensive images including nudity or obscenity are not allowed. Image provided is stretchedand unproportionate Front view of main product is not clearly shown i.e. blocked, covered. Image appears to be missing or corrupted

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3.

4.

This product has been suspected for violating our brand-related policies. This item falls under the list of prohibited items and is not allowed to be sold on Lazada. This product is not allowed to be sold on Lazada due to exclusivity agreements. Local specific policies

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PART A: Product information

PRODUCT DESCRIPTION REJECTION REASON GUIDE

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Why your product got rejected and how to fix it

1. IMAGE DOESN’T MATCH THE PRODUCT INFORMATION Product images has to be matched with product name, description or attributes given

Images showOn-ear headphone

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2. INCORRECT CATEGORY • Product category should be set correctly and to the deepest level • View example of category tree from similar products on Lazada website • Contact PSC if any enquires

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3. PRODUCT IS MISSING HIGHLIGHTS • Must use bullet points • Include 3 to 8 lines • Sufficient number of bullet points, no more no less

Bullet Points 1 bullet point no use

No information

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4. MISSING OR INACCURATE PACKAGE DIMENSION & WEIGHT • Package dimension & weight is provided correctly for shipping fee purposes • Insert numbers only, up to hundredth decimalpoints • Width, length and height are in cm and weight are in kg by default

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5. ADD CONTENTS OF THE PACKAGE IN THE “WHAT’S IN THE BOX” FIELD • Clearly listing of items to be received by customers in “What’s in the box” field • Must follow format: Quantity X Subjects/ Product name • Line up multiple objects and separate them by coma

Wrong product highlights in package content field

Correct format

Empty package content

* Free items: If you have free items, use the same format as in “What’s in the box” 10


6. SPECIFY THE NUMBERS IF ITEMS THE CUSTOMER WILL RECEIVE • Clearly state quantity of items that customer will receive in the productname or what’s in the box field • If you sell set of items, please state “set” in the productname

No of items statedclearly

Unclear quantity of items in product name & what’s in the box

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7. UPDATES AND AMENDMENTS OF WARRANTY IS NOT ALLOWED • Any warranty updates in duration or type will be rejected because this may create conflict with past sales and impact the conversion rate • Create new product with different warranty information if needed

Warranty type is replaced from initial

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8. UPDATES AND AMENDMENTS OF PRODUCT SPECIFICATION IS NOT ALLOWED • Any updates in product specification (e.g capacity) will be rejected because this may create conflict with past sales and impact the conversion rate • Create new product with different information if needed

Capacity of product is changed from initial

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9. PRODUCT PRICE SEEMS INACCURATE • Accurate product price is stated, not too high or unreasonable • Prices must be in local currency, e.g Vietnam platform = Dong • Discount rate can not be larger than80%

Mobile phone for $1 Tissue papers for$500 LCD TV selling for $599 reduced to $3.99

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10. SIZE VARIATION/ COLOR/ PRODUCT CAPACITY SPECIFIC SHOULDN’T BE CREATED AT SPU LEVEL • Generic product should be created at SPU level to avoid multi products in the pending queue • Create variation in the SKUs& Image tab

Multiple product with different colours created at SPU level

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11. MOST OF SKU’S ARE NOT COMPLYING TO LAZADA CONTENT GUIDELINES • Only apply for batch upload, more than 5% of products onsampling do not meet Lazada requirement, the whole batch will berejected • Make sure all your products uploaded following Lazada guidelines • Contact PSC for support

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PART B: Image quality

IMAGE QUALITY

REJECTION REASON GUIDE

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1. IMAGE IS BLURRY • THE WHOLE PRODUCT appears in focus • Text/ label printed on product must bereadable • Image must not contain pixelation incolor

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2. IMAGE IS GRAINY • THE WHOLE PRODUCT appears clearly and doesn’t contain grainy effect (obvious small textures on the image)

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3. PRODUCT OUTLINE HAS RIDGED EDGE • Product edge in image should be in sharp and should not have saw tooth, jagged edges • Retouch your product images carefully with photoshop or free photo editing software such as GIMP

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4. PRODUCT WRAPPED IN PACKAGING • Main product should be unwrapped from the packaging • Clearly visible from outside of the packaging (plastic casing or wrap)

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5. OFFENSIVE IMAGE INCLUDING NUDITY OR OBSCENITY • Image should not contain explicit content such as nudity or obscenity • Product image taken with model needs to be carefully based on local cultural sensitivity • Please use mannequin to model or still life shot

Use mannequin for photo shot to avoid explicit content

Sexual pose

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6. IMAGE IS STRETCHED OR UNPROPOTIONATE • Product should look like its natural form, not stretched in image and unproportionate

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8. MISSING OR CORRUPTED IMAGE • Don’t close the browser/ tab before the image uploading process is finished successfully • Contact PSC for any support

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PART C: Branding policy

BRANDING POLICY REJECTION REASON GUIDE

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1. PRODUCT HAS BEEN SUSPECTED FOR VIOLATING BRAND-RELATED POLICIES • Lazada only allows merchant to sell genuine and new products • Trading counterfeit/replica products on Lazada will result to a fine or penalty • Submit the Certification of Origin and documents required to Lazada

Fake product. Sony/ Vaio never product this product

Chanel Logo – registered trademark

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2. PRODUCT FALLS UNDER THE LIST OF PROHIBITED ITEMS AND IS NOT ALLOWED TO BE SOLD ON LAZADA • Old/ Used/ Refurbished products are not allowed to sell on Lazada • Please review the country specific prohibited items for more information

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3. PRODUCT IS NOT ALLOWED TO BE SOLD ON LAZADA DUE TO EXCLUSIVITYAGREEMENTS • Distribution right includes the right for wholesale, retail, authorized agent etc obliged by country law or Lazadawebsite • Please contact your PSC for support • • •

Brand owner Copyright owner Exclusive distributor

Start selling

Y N

Does the brand have an ExclusiveDistribution?

N

Y Seller has power of attorney from Exclusive Distributor?

Y

N Not allowed to sell 28

Thank you