Product Release Notes - Rubicon Project

your Account Team. BUYER CLOUD. Connect ... SELLER CLOUD. Real-Time Bidding. •. Enabled ... Sellers are able to define arbitrary grouping structures to ...
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Product Release Notes

January 2014 The Release Notes summarize the key features, enhancements and fixes released in November and December 2013. If you have questions about the information, please contact your Account Team.

New Features

BUYER CLOUD Connect • Enabled buyers to filter properties and packages by a seller’s comScore rank as well as comScore demographic data. Buyers can also view the same comScore demographic data in the form of bar charts. Real-Time Bidding • Enabled buyers to respond to bid requests in select non-USD currencies using the standard OpenRTB bidding protocol. APIs • Enabled DSPs to receive dashboard data via API, allowing them to customize how they view and use the information.

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Product Release Notes

New Features

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SELLER CLOUD Real-Time Bidding • Enabled users to set campaign ad prices and Real-Time Bidding rule floors in their native currency as well as flight dates for campaigns and rules using their local time zone. Settings • Enabled users to set localized preferences in their native currency and time zone. Reporting • Added a new feature called Reporting Site Groups, which provides roll-up reporting capabilities across multiple sites. Sellers are able to define arbitrary grouping structures to enable aggregated reporting for lines of business or other entities not normally reflected in account structures optimized for yield management. Mobile • Extended ad-screening technology to cover certain mobile ads. Now screening systems simulate Web browsers on several mobile devices, capturing images and detecting prohibited behaviors, like app- store redirects, when they occur on ad network tags.



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Developed server-to-server integrations with mobile buyers MobPartner, Sofialys, Greystripe and Jumptap. These integrations allow sellers to make their mobile inventory more accessible to buyers.

Product Release Notes

New Features

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Introduced HTML tool tips to the user interface.



Added a backfill tag validator to the user interface to help isolate tag issues during data entry.



Streamlined handling of DPR, screen width and screen height on the ad server for image and



Key Enhancements

external ad matching.

BUYER CLOUD Real-Time Bidding • Improved the coverage of device make, model and operating system for impressions generated by tablets and smartphones. To achieve this coverage, Rubicon Project integrated with OpenDDR, an open- source Device Description Repository. For more details, please visit the Rubicon Project Knowledge Base.



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Introduced the “Signed Click Re-direct” macro for DSP partners. Any clicks registered within 60 min- utes of the ad rendering will take the user directly to the landing page. Any clicks registered more than 60 minutes after the ad has rendered will take the user to a page asking them to confirm that they would like to be taken to the landing page in question. For more details, please visit the Rubicon Project Knowledge Base.

Product Release Notes

Key Enhancements

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SELLER CLOUD Reporting • Added currency support for the Japanese Yen.

Key Fixes

SELLER CLOUD Order Management • Reinstated the functionality to copy campaigns and size.

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