This course is included in the CEF reimbursable course list.
Professional Certificate in Online Advertising - 2nd intake (90 hrs) 網上廣告專業證書
Works by ManyMany
Suitable for the professionals of marketing, public relations, branding, design, advertising, customer service or those who are interested in online advertising
Enquiry 3928 2777 Hong Kong Design Institute (HKDI) 3 King Ling Road, Tiu Keng Leng, Tseung Kwan O, NT, HK (Tiu Keng Leng MTR Station Exit A2) [email protected]
•CEF course, eligible applicants will be reimbursed 80% of tuition fees (maximum sum of HK$10,000) •QF Level 4 course, widely recognised by HK Government and employers •Lecture by professional from ManyManyPlus •Issuance of Professional Certificate upon successful completion of the course •Each student will have one computer to work with during the class Programme Structure
Sponsor: ManyMany is an all-in-one creative communication consultant which specialise in branding, planning, online advertising and digital marketing. Their strenth is combining creative with strategy to attain an integrated approach. They have a diversified client portfolios including Alibaba Group, Citibank, P&G, Jebsen etc. www.manymanyplus.com •Guest Speakers from ManyMany+ •Scholarship for the best performing student •Apprenticeship opportunity for the best performing students
Module 1: Strategy of Online Advertising •Planning, strategic development and implementation of effective online advertising and E-commerce business
•Management and assessment to achieve high-performance digital tactics •Strategies of social networking, search engine management and optimization Start Date Lecturer
2015 Oct 10, 17, 24, 31, Nov 7, 14, 21 Kevin Kwong
Kevin Khan Kevin has extensive experience in digital advertising and omni-channel planning. He is the winner of numerous local and regional awards. Before joining ManyMany+ as Managing Partner, Kevin was the e-Marketing Lead in BEA and Strategic planning manager in ISOBAR HK.
Module 2: Digital Planning •Use of micro media advertising channel, web 2.0 and social media •Word of Mouth marketing •Creative strategies and applications of Micro Media Advertising Start Date Lecturer
2015 Dec 12, 19, 2016 Jan 9, 16, 23, 30, Feb 6 Kevin Khan
Module 3: Online Advertising Effectiveness Measurement •Web measurement •Search marketing metric & tactics •Connection of search marketing and online advertising’s effectiveness Start Date Lecturer
2016 Mar 5, 12, 19, Apr 2, 9, 16, 23 Kevin Kwong
Kevin has extensive knowledge in digital advertising and the online media world. With the solid experience and understanding in the realmarket, he has successfully build two startup companies and is now currently the General Manager of Tink Labs Ltd. Through his diversified working experience as the digital lead in Edipresse Asia, Yahoo! Hong Kong and Microsoft Canada, he is capable of applying knowledge and skills from books to the real world in a fun and interactive way.
Time Venue Full PC Language
Session 1-5: Sat, 2-6pm Session 6-7: Sat, 1-6pm IVE (Morrison Hill), Wan Chai HK$17,100 HK$15,390 (Early Bird: before 10 Sep 2015) English (supplementary by Cantonese if required)
The attendance requirement is 70 %
Minimum Entry Requirements
•Professional Certificate in Online Advertising (90hrs) •Professional Certificate in Search Engine Marketing (90hrs) •Professional Certificate in Digital Marketing Strategy (90hrs)
1. HKCEE / HKDSE 5 passes / Level 2 or above, including English and Chinese Language, or equivalent; OR 2. At least two years relevant work experience for mature applicants aged 23 or above.