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Conference Services Agenda-at-a-Glance Wondering where to go next? Agenda-ata-Glance signs throughout the conference venues provide daily schedules and conference maps. Coat Check For your convenience, you may check coats at the coat check station, located in Venetian Ballroom A–D. Available: Wednesday, Aug. 31 7:00am – 8:30pm Thursday, Sept. 1 7:30am – 2:00pm

Information Desks Information desks are located on Levels 1, 2, and 4 at The Venetian, and at The Wynn. Conference staff members are on hand to answer general questions about the conference and conference activities. Meals Continental breakfast, hot lunches, and boxed lunches are served in Hall G on the first floor at the Sands and in the Lafite Ballroom at The Wynn.

Registration Hours and Location Venetian Ballroom/Wynn Registration Desk 3 Venetian Hours: Sunday, Aug. 28 2:00pm – 6:00pm Monday, Aug. 29 6:30am – 7:30pm Tuesday, Aug. 30 6:30am – 6:00pm Wednesday, Aug. 31 7:00am – 8:30pm Thursday, Sept. 1 7:30am – 2:00pm Wynn Hours: Sunday, Aug. 28 2:00pm – 6:00pm Monday, Aug. 29 6:30am – 7:30pm Tuesday, Aug. 30 6:30am – 6:00pm

Continental Breakfast: Email Stations Email stations are located on Levels 2, 3, 4, 5 at The Venetian, and at The Wynn. You can use them to check email, print your schedule, and fill out overall conference surveys. Available: Sunday, Aug. 28 2:00pm – 6:00pm Monday, Aug. 29 6:30am – 7:30pm Tuesday, Aug. 30 6:30am – 6:00pm Wednesday, Aug. 31 7:00am – 8:30pm Thursday, Sept. 1 7:30am – 2:00pm Email and Registration Stations Sponsored by

Hall G: Monday–Tuesday 6:30am – 8:30am Wednesday–Thursday 7:00am – 9:00am The Wynn: Monday–Tuesday 6:30am – 8:00am Wednesday–Thursday 7:00am – 8:30am Lunch: Monday–Thursday

11:30am – 1:30pm

Pocket Guide Your pocket guide—a quick reference for sessions, labs, and their locations—was handed to you when you picked up your badge in the registration area. It includes the Solutions Exchange Exhibitor List and Map. Refer-a-Colleague Program Redemption If you participated in the Refer-a-Colleague program and qualify for a referral reward, claim your reward at the Customer Services counter in Venetian Ballroom A after 12:00pm on Tuesday, Aug. 30. Rewards will not be shipped after the conference.

Shuttle Transportation Las Vegas is served by McCarran International Airport. VMworld shuttles between the airport and hotels are not provided. Conference shuttle service between The Venetian and The Wynn operates every 10 minutes during the following hours: Sunday, Aug. 28 6:00am – 8:00am 6:00pm – 8:00pm Monday, Aug. 29 6:00am – 8:00pm Tuesday, Aug. 30 6:00am – 7:30pm Wednesday, Aug. 31 6:30am – 11:00pm Thursday, Sept. 1 7:00am – 4:00pm Shuttle Drop off/Pick up Locations: The Venetian: Located on Level 1 in the Marco Polo/ Galileo wing. The Wynn: Located at the South Gate entrance near the Wynn Registration and Meeting rooms.

Surveys Help us make VMware and VMworld better by completing two online surveys to give us your feedback. VMware has a proud history of listening to our customers and partners, and making changes and investments according to your needs and wishes. You can access the surveys in any of three easy ways—via your mobile application, at all email stations at The Venetian and at The Wynn (two shortcuts on the desktop take you to the surveys), and via the Web at http://www.vmworld/cybercafe.com. Each survey takes approximately 10 minutes to complete. You do not need to complete both surveys in a single session. Thank you in advance for your feedback. Walking Map You can pick up a walking map from The Venetian to The Wynn at the Registration Desk and the Information Counters. Wireless Access Complimentary wireless access is available to all attendees in specific areas. Look for VMworld2011 in your list of available wireless networks. The wireless network supports 802.11 a/b/g protocols and does not require a WEP key. Once you connect to the network, launch your Internet browser and click “Accept” to gain access. If you need help connecting, see the conference staff at the information desks located throughout the conference venues.

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Sunday, August 28 7:00am

8:00am

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12:00pm

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Registration 2:00pm – 6:00pm

Hands-on Labs 2:00pm – 8:00pm

7:00pm

8:00pm

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Monday, August 29 7:00am

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Registration 6:30am – 7:30pm

SUP1003 Super Session


11:00am – 12:00pm

1:30pm – 2:30pm

General Session 3:30pm – 5:00pm

SUP1004 Super Session 2:00pm – 3:00pm

Hands-on Labs

Hands-on Labs

7:00am – 3:00pm

5:00pm – 8:00pm

Breakout Sessions 8:00am – 3:00pm

Hang Space 7:00am – 7:30pm

Solutions Exchange Welcome Reception 5:00pm – 7:30pm

8:00pm

9:00pm

10:00pm

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Tuesday, August 30 7:00am

8:00am

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General Session 8:00am – 9:30am






10:00am – 11:00am

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1:00pm – 2:00pm

2:30pm – 3:30pm

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10:30am – 11:30am

12:00pm – 1:00pm

1:30pm – 2:30pm

3:00pm – 4:00pm

5:30pm – 6:30pm

Hands-on Labs 10:00am – 10:00pm



Solutions Exchange 9:30am – 5:30pm

Solutions Exchange Hall Crawl 3:00pm – 5:00pm

6:00pm

7:00pm

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Wednesday, August 31 7:00am

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Hang Space

Hang Space

7:00am – 5:00pm

7:00pm – 11:00pm

Solutions Exchange

VMworld Party

9:00am – 4:00pm

7:00pm – 11:00pm

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Thursday, September 1 7:00am

8:00am

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11:00am

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General Session 9:00am – 10:00am

SUP1017 Super Session 10:30am – 11:30am

SUP1021 Super Session 10:30am – 11:30am




Solutions Exchange 10:00am – 2:00pm

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The Venetian – Level 1

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LEVEL 1

SANDS HALL G

SANDS HALL A

SANDS HALL B & C

SANDS HALL D

GENERAL SESSIONS

SOLUTIONS EXCHANGE

LABS

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MEALS

HANG SPACE

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101–107, 201–207

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CASANOVA MARCO POLO GALILEO PRESS AND ANALYST AREA ALUMNI LOUNGE ESCALATORS SHUTTLE PICK UP

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VENETIAN BALLROOM

704 804

503 MEETING ROOMS

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BASSANO VERONESE

2101 2005

TITIAN

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LEVEL 3

LEVEL 4

RESTROOMS

BREAKS

E-MAIL

RESTROOMS

RESTROOMS

E-MAIL

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TOSCANA 3608

3609 3610

3607 3606

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3601 3602

SAN POLO 3501

MURANO 3301

ZENO 4610

LIDO 3101

ZENO 4708

SAN POLO 3404

MARCELLO 4504

LIDO 3004 4805

TOSCANA 3801–3806

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LANDO 4201 DELFINO 4001

MURANO 3203

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The Venetian – Level 5 LEVEL 5 RESTROOMS

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The Wynn – Meeting Rooms WYNN MEETING ROOMS

MARGAUX ST. PIERRE

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ST. JULIEN

LAFLEUR

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LAFITE BALLROOM PETRUS

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Conference Highlights Schedule Builder This year session pre-registration is required, assuring you of a space in the sessions you want to attend. Most sessions are repeated at least once, so you have ample opportunity to pre-register for your top choices. You must be in your scheduled sessions’ room, no later than three minutes prior to the start of the session or your seat will be given to someone waiting to get in. If you have not yet scheduled your sessions, please stop by an email station (located throughout the conference), access the VMworld mobile application or log-in at VMworld.com to pre-register. Repeat Sessions Most sessions are repeated throughout the conference. Turn to the Breakout Sessions and Group Discussions section of this program guide to see when they will be repeated. Also, check the digital signage throughout the venues for onsite updates. Downloadable Presentations All conference sessions will be available online starting the week of Sept. 19. Look for an email with the specifics or check www.vmworld.com for more details.

Digital Signage Conference updates are communicated in real time through digital signage located throughout the venues. You can find the latest times, rooms, and speakers on the signage outside of each room and in the main lobbies. The Hang Space In Front of Halls B & C Want to take a break from the VMworld action for a bit? Visit the Hang Space, just in front of the Solutions Exchange (Halls B & C). We’ve created a truly relaxing park, complete with trees, plants, benches and fun diversions. Play a game of volleyball, chill out with a snack on a blanket on the grass (that’s right, we said grass!), or socialize with friends. It’s like being outside without leaving the building! You can also find stations to send email, recharge your cell phones, and be as productive as you like, all in a relaxed atmosphere. Mobile Application Use the VMworld mobile application to check and modify your personal schedule, browse session information, search exhibitors and speakers, complete session surveys, and receive the latest conference news. The application is synced to email stations throughout the venues and is compatible with iPhone, BlackBerry, and all other smartphones. Visit www.vmworld.com/mobile for the mobile application.

Evening Activities Welcome Reception Monday, Aug. 29 5:00pm – 7:30pm Join us to kick off VMworld in the Solutions Exchange at the Sands, Halls B & C. Reconnect with old friends, make new ones, and start off VMworld in the right spirit.

The VMworld Party Wednesday Aug. 31 7:00pm – 11:00pm This year’s party is so big we have to hold it in 3 Locations—Hall A, Hang Space, and The Pools at Venetian and Palazzo! Start the evening in the Hang Space, enjoying a variety of great food, complimented with wine, beer and cocktails. Wander into Hall A, the rock festival, complete with lighted teepees, roving entertainment, and an opening act that will set the tone for the rest of the evening. At 8:00pm, The Killers take the stage in what will be a sound, light and sensory experience you won’t believe. But the night isn’t over after the concert. Head up to the pools at the Venetian and Palazzo where signature drinks and world-renowned DJs and VJs close out a night you won’t forget!

Thank you to our Global Diamond Sponsors for sponsoring the Welcome Reception:

Solutions Exchange Hall Crawl Tuesday, Aug. 30

3:00pm – 5:00pm

Join us in celebrating the VMworld 2011 Hall Crawl. Visit the following Sponsors for a cold beverage.

BOOTH 621

BOOTH 1536

BOOTH 866

BOOTH 901

BOOTH 1131

BOOTH 301

BOOTH 1071

BOOTH 738

BOOTH 1207

BOOTH 459

BOOTH 233

BOOTH 870

BOOTH 320

BOOTH 446

BOOTH 1146

BOOTH 1148

BOOTH 564

BOOTH 807

BOOTH 1141

BOOTH 1340

BOOTH 1320

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Conference Highlights (continued) VMware Company Store The VMware Company Store offers the latest VMware apparel, office goods, and other gift items, as well as an extensive selection of virtualization, cloud computing, and general IT literature. Visit the VMware Company Store, located in the Hang Space, during the following hours: Monday, Aug. 29 8:30am – 7:30pm Tuesday, Aug. 30 8:30am – 6:00pm Wednesday, Aug. 31 8:30am – 5:00pm 7:00pm – 8:00pm Thursday, Sept. 1 8:00am – 2:00pm

Sustainability at VMworld 2011 We are continuing our commitment to sustainability at VMworld 2011. Limit Amount of Waste Material Going to Landfill We have reduced the quantity of printed pieces and replaced some of our printed signage with digital signage. We encourage you to put printed pieces you don’t want in the recycle bins located throughout the venues. Limit Amount of Energy Consumed The Venetian has made a significant investment of time, funds, and research to help the environment and make Las Vegas a better place to live, work, and visit. Between 2007 and the present, The Venetian saved 700,000 total watts by using energy-saving lamps and motion detectors throughout the facility. Solar panels installed on the shared parking garage for The Venetian and The Palazzo, as well at the Sands Expo, generate energy that heats all water for the pools. Please do your part as well to conserve energy while in your hotel.

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Special Programs Knowledge Experts at VMworld Connect directly with subject-matter authorities through our Knowledge Experts program. These members of the VMware community will conduct and participate in breakout sessions and group discussions. They are also available for one-on-one meetings and more casual discussions as they circulate throughout the conference. To schedule a one-on-one meeting with a Knowledge Expert, stop by the Sands foyer.

VMware User Group (VMUG) The VMware User Group is an independent, global, customer-led organization, which maximizes it’s members’ use of VMware and partner solutions through knowledge sharing, training, collaboration, and events.

New-V Program Monday, Aug. 29 8:00am – 9:00am Murano 3301 Is this your first time at VMworld? We can get you up to speed quickly. Join us for an orientation session on Monday.

VMUG has a number of activities planned for VMworld this year. Follow us on Twitter and Facebook or visit our Website to learn more.

We will point out all the resources available to answer any question you have—and virtually walk the facility so you know where you are going.

EMC: #1 IN StoragE

for vMwarE Visit Booth #1101 and the Super Session on Tuesday at 10:00 Wikibon VMware Storage Integration Survey, May 2011 EMC2, EMC, the EMC logo are registered trademarks or trademarks of EMC Corporation in the United States and other countries. Copyright ©2011 EMC Corporation. All rights reserved. 2546

VMworld Alumni Program Have you attended two previous VMworld conferences? If so, you are a VMworld alumnus, and we want to recognize and thank you. Come by the Alumni Lounge located on Level 1, across from Casanova 501 at The Venetian, to receive your Alumni gift, hang out, get online, have a snack, or simply rest.

Join the 65,000 members world-wide taking advantage of the training and networking opportunities available through the VMUG Community.

VMware User Group Booth in Solutions Exchange Stop by Booth #865 in the Solutions Exchange to learn more about membership and how you can get the VMUG Advantage (exclusive to VMUG members). Prepare for VMware Certifications and SAVE while at VMworld There is lots to do around VMware certifications while at VMworld. Attend one of the Certification Quickstarts created to help you prepare for the VCP5 and our advanced exams. Then stop by the Certification Lounge to register for an exam and receive 50% off the regular price. After that, visit Education at the VMware booth to talk with the experts.

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Policies Access Wear your VMworld 2011 conference badge at all times. Only registered and badged VMworld participants have access to conference functions. Registered guests may attend the VMworld Welcome Reception and VMworld Party, along with VMworld full conference attendees. Conference badges must be worn for access to the Party. If you lose your conference badge, you can request a replacement at the registration desk. Just show your official photo ID. Badges are not transferable.

Go Within, Between, and Beyond the Clouds with Cisco Visit Cisco booth 700 to experience hands-on demonstrations and speak with subject matter experts about: • Robust joint Cisco® and VMware cloud solutions • Secure, scalable, and media-rich desktop virtualization solutions • Benefits of Cisco Unified Computing System™, providing ease of deployment, management, performance, and security of your virtualized environments

Cell Phones Cell phones should be silenced or turned off during all sessions and labs out of consideration for speakers and fellow attendees. Lost and Found Turn in any found items to the information desk on Level 2 of The Venetian, across from Venetian E. Items left after Thursday, Sept. 1 will be turned over to security at The Venetian.

• Latest on Cisco cloud security to protect your network Smoking Smoking is permitted outside the Sands Convention Center and in designated casino areas.

To learn more, visit cisco.com/go/vmware cisco.com/go/vmworld11 Follow Cisco and Join the Conversation: twitter.com/CiscoDC #ciscoVMW facebook.com/CiscoDC blogs.cisco.com/datacenter youtube.com/CiscoDataCenter © 2011 Cisco Systems, Inc. All rights reserved.

Win prizes daily.

Special Assistance If you need special assistance, stop by the registration area, located in Venetian A. The VMworld staff will do their best to accommodate your needs.

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General Sessions Overview Hear inspirational speakers who are changing how we interact with computers. VMworld offers a great line-up of sessions that will set a clear vision for where virtualization and cloud computing can take us today and where they will go in the future.




Monday, August 29 3:30pm – 5:00pm

The New IT Join VMware CEO Paul Maritz for an inside look at the forces shaping Cloud Computing and the next generation of IT. With more virtual machines deployed globally than physical—and with that gap only widening with time—the implications across the entirety of the IT stack run deep. See the latest in the world’s most advanced cloud infrastructure technologies and get real-world perspective from the CIOs of some of the globe’s largest and most respected brands. The Cloud Era is here, it is real, and VMware is helping companies around the world accelerate their journey forward.

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Tuesday, August 30

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Thursday, September 1

8:00am – 9:30am

9:00am – 10:00am

Engineering the Future Join VMware CTO and SVP of R&D Steve Herrod for a look into the technologies underpinning the cloud. Get an insider’s tour of the industry’s first comprehensive cloud infrastructure suite, including vSphere 5’s most advanced features and capabilities. Cloud computing is also changing the way we live, work and play, and Steve will showcase cutting-edge technologies helping enterprises better serve their employees in a world of increasing change. This is a can’t miss session for true technologists at heart.

The Brain, The Mind and Consciousness Is free choice an illusion? Can the essence of social networking be found in a child’s first words? Is a single type of brain cell responsible for all human civilization? Join VMware CMO Rick Jackson and groundbreaking researchers V.S. Ramachandran, David Eagleman and Deb Roy as they explore recent, remarkable advances in understanding the human mind. You will never think about how you think the same way again.

Achieve Oneness™,

end virtuAlizAtiOn chAOs,

and snag the cOOlest t-shirt at VMworld at

BOOth 801 ©1999-2011 CommVault Systems, Inc. All rights reserved. CommVault, the “CV” logo, Solving Forward, Simpana, and AchieveOneness are trademarks or registered trademarks of CommVault Systems, Inc. All specifications are subject to change without notice.

CV-1087-VMWorld Print Ad.indd 1

7/22/11 2:39 PM

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Super Sessions

Tuesday, August 30

Hear from VMware and our industry-leading partners in the VMworld Super Sessions.

10:00am – 11:00am SUP1006 Accelerate the Journey to Your Cloud Speaker(s) Pat Gelsinger, EMC Corporation Description Venetian • Palazzo Ballroom D IT’s transformation to cloud computing is a journey, one that involves new technology, new processes, and new skills. It’s not about giving all of your infrastructure away. It’s about building your private cloud and extending interoperations with service providers in a secure and trusted way. It’s thinking about your data (including “Big Data”), your applications, your organization, and your career differently. It’s about the journey of transforming from simply having an IT department to actually delivering IT as a Service.

Monday, August 29 11:00am – 12:00pm SUP1003 Get Control Over Your Data as You Journey to the Cloud: The Brave New World of Cloud Security in a Data-Centric Universe Speaker(s) Eva Chen, Trend Micro, Inc. Description Venetian • Palazzo Ballroom D The world of computing is moving to the cloud —shared infrastructure, shared systems, instant provisioning, and pay-as-you-go services. And users can enjoy anytime, anywhere access to services and their data. But are we secure within the new cloud environments? Are data assets protected as they move around in the cloud? The answer to both is yes—as long as your underlying security architecture has been designed for the cloud. In this session Trend Micro CEO, Eva Chen, examines security concerns along the cloud journey and provides a framework to assess and prioritize security efforts. She then explores new technologies from VMware and Trend Micro that are already helping businesses to maintain privacy, integrity, and confidentiality in virtualized environments. Last, she will discuss evolving developments in the threat landscape, such as advanced persistent threats (APT) and mobile device hacking and how they relate to the private and hybrid cloud, as well as future innovations such as data-centric security that will enable companies to accelerate their cloud journey. 1:30pm – 2:30pm SUP1022 Partner Track Super Session Speaker(s) Scott Aronson, VMware Tiffani Bova, Gartner Description Wynn • Latour Ballroom Join Scott Aronson, SVP of Global Channels and Alliances for VMware, as we kick-off partner activities for VMworld 2011. Scott will host a conversation with Tiffani Bova of Gartner Research to discuss VMware’s programs for joint success, cloud computing and the evolving role partners play. In this session, Carl Eschenbach, Co-President of Customer Operations for VMware, will briefly introduce Scott to our Partner community. 2:00pm – 3:00pm SUP1004 The Agony and the Ecstasy—Two Days in the Life of a CIO Speaker(s) Karen Sage, CA Technologies Description Venetian • Palazzo Ballroom D Using customer examples we’ll illustrate how new approaches to IT management accelerate more effective adoption of cloud computing across a converged, massively virtualized VMware infrastructure. We’ll discuss the ‘agony’—how challenges in areas such as application migration, service provisioning, network management, and capacity planning can bury even the best IT organizations—and we’ll look at the ‘ecstasy’—how CA’s innovative solution portfolio simplifies network administration and IT operations and enables process-centric capabilities designed to help you engineer and orchestrate the management and delivery of next generation cloud services.

Join EMC as we outline our shared vision with VMware, highlight our product strategy, and showcase our latest technologies designed to accelerate the journey to your cloud. This session will provide a robust set of demonstrations and customer examples of how enterprises are successfully transforming their own organization’s IT. It will conclude with a live episode of “Chad’s World”. 10:30am – 11:30am SUP1017 Transitioning to ESXi Speaker(s) Charu Chaubal, VMware, Inc. Jessica Cu, VMware, Inc. Description Venetian • Palazzo Ballroom O vSphere 5.0 is the first release fully optimized around VMware’s state-of-the-art ESXi architecture. This session will help customers plan for migration from current ESX implementations, with tips and best practices from both VMware and customers, in order to take advantage of the new industry benchmark in virtualization. In addition, there will be a review of the new features and benefits of the latest release. Session also scheduled: THURSDAY 10:30am

11:30am – 12:30pm Master Your Path to the Cloud with Converged Infrastructure Innovation from HP SUP1015 and VMware David Scott, Hewlett Packard Speaker(s) Description Venetian • Palazzo Ballroom D Cloud computing promises the agility to deliver a portfolio of services your people need, each from the best source—public and private cloud as well as traditional IT. HP Converged Infrastructure and HP CloudSystem was designed from the ground up using best in class technologies to help you get the most from investments in virtualization while accelerating the path to an open, hybrid cloud environment. HP extends VMware capabilities to help you build and consume cloud services built on a common architecture with unified, security and management across a heterogeneous environment. Hear from David Scott, Senior Vice President of HP Storage and get actionable insight that can help you transform your datacenter with technologies that span server, storage, networking, and management automation. This session will highlight real world client examples and give you visibility into the next generation of innovation from HP including CloudSystem, Virtualization, 3PAR Converged Storage and FlexNetworking solutions. Together, HP and VMware can help you achieve new levels of simplicity, efficiency, and agility.

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Super Sessions Tuesday, August 30 (continued) 12:00pm – 1:00pm SUP1018 Managing Virtual and Cloud IT Environments—A Roadmap to Well-Managed ITaaS Speaker(s) Ramin Sayar, VMware, Inc. Description Venetian • Palazzo Ballroom O Customers today are standardizing on virtualization and moving to the cloud. As they do, they are faced with a number of critical questions: Can I manage the performance, security and compliance of my virtual infrastructure? Can I ensure quality of service and meet SLAs for my mission critical apps? And are my services delivering value for money? VMware’s portfolio of management solutions across infrastructure, applications, end user computing and IT business management have been purpose-built for virtualization and the cloud, giving you the unprecedented ability to manage every aspect of your services from a financial and operational perspective.

1:00pm – 2:00pm SUP1012 Evolutionary Move to the Cloud, a Customer’s Perspective Technical Level l Area of Interest E Mark Bilger, Dell Inc. Vincent Kellen, University of Kentucky Speaker(s) Description Venetian • Palazzo Ballroom D The rise of social media, trends toward telecommuting, changing employee expectations, and the emergence of mobile devices are challenging today’s businesses. For those companies adopting cloud technologies there are opportunities for seamless application workflow and integration, connecting more devices with fewer restrictions and meeting changing market demands with greater business agility. There is a proliferation of products and services broadly catering to “cloud”, making an intelligent choice on where to start can be a difficult endeavor.

This session will provide a strategic roadmap and direction for VMware’s management offerings. Topics covered include how to capture and optimize your service costs, how to create a highly secure, automated and compliant virtual infrastructure for your business applications, and how to proactively identify and remediate problems when they occur. In short, how to fully deliver on the vision of IT as a Service.

Most companies today will evolve, taking and moving smaller workloads to the cloud, gaining incremental value as they go. One area where cloud is gaining traction is in the ERP space. This session details the journey of a large University who found their legacy campus datacenter with limited capacity to support online educational initiatives and limited budget for datacenter expansion. Other challenges included stranded capacity on proprietary SAP Infrastructure designed for peak load that occurs 4 weeks per year and the high cost due to specialized UNIX resources and system infrastructure needed for disaster recovery. This session details the evolutionary approach taken to dramatically decrease the overall cost of hardware/ software and management costs, improve disaster recovery and move toward cloud enablement. 1:30pm – 2:30pm Securing Your Cloud SUP1019 Speaker(s) Dean Coza, VMware, Inc. Allwyn Sequeira, VMware, Inc. Description Venetian • Palazzo Ballroom O With updated releases and new functionality, vShield 5.0 will deliver security and compliance as a set of elastic, efficient, logically managed, automated and programmable services built into the Cloud infrastructure. 2011 will be the year in which we contain VLAN sprawl, untangle ACL spaghetti, deflate AV storms, discover sensitive data, and protect rogue hosts and VMs. Learn about the vShield 5.0 suite and partner solutions to secure Your Cloud. 2:30pm – 3:30pm SUP1010 Innovating Together: How Cisco and VMware Collaborate to Build the Cloud Speaker(s) Soni Jiandani, Cisco Systems, Inc. Description Venetian • Palazzo Ballroom D Cisco and VMware have a long history of joint and coordinated research and development efforts that have made it easier for our customers to scale their virtualization strategies. Today, the two companies continue to work together to lay the foundation for cloud. In this session, senior Cisco and VMware executives will discuss what lies ahead on the journey to cloud and what the two companies are working on to help our customers get there.

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Super Sessions Tuesday, August 30 (continued) 3:00pm – 4:00pm SUP1020 The End-User Computing Revolution Starts Now with VMware View Speaker(s) Chris Young, VMware, Inc. Jamie Hamm, General Electric Bart Pustjens, ING Description Venetian • Palazzo Ballroom O More than ever, enterprises are dealing with two fundamental client computing pain points—providing secure access to an increasingly mobile workforce; and managing the burgeoning diversity of data, applications and devices needed to run their business. These challenges result from the transformative nature of cloud computing. This session looks at how two of the cornerstones of the VMware End-User Computing portfolio—VMware View™ and VMware ThinApp™ are leveraging vSphere to free workforces and IT organizations from more than two decades of complex, device-centric computing to deliver a more user-centric, consumer cloud experience for the enterprise. Learn how VMware View provides the highest fidelity experience for end-users around the world liberating them from their traditional physical desktops and delivers on the promise of a new way to work. The Revolution has started—It is Your Cloud, Own it! 4:00pm – 5:00pm Transforming the Data Center With Vblock™ Infrastructure Platforms: Built to Reach Your SUP1016 Cloud Faster Speaker(s) Todd Pavone, VCE Description Venetian • Palazzo Ballroom D Learn the top 5 reasons why Vblock platforms, the industry’s first completely integrated offering for cloud computing, has transformed the modern data center helping organizations of all sizes reach their cloud faster than ever before. Discover how Vblock platforms simplify and standardize IT to deliver new, faster and more reliable IT services, whilst improving cost efficiency and time to market. Hear first hand VCE’s forthcoming innovations and how to reach your cloud faster. 5:30pm – 6:30pm SUP1001 Going the Distance: Virtualizing Business-Critical Applications Speaker(s) John Magee, Symantec Description Venetian • Palazzo Ballroom D The right virtualization strategy can take you from silos of static infrastructure to an automated hybrid cloud that transforms IT service delivery. And the road to the cloud goes straight through business-critical virtualization. Virtualization rates of 50% and more are increasingly common in well-run data centers today. But servicelevel issues have kept most organizations from realizing the benefits of virtualization for the business-critical applications with the most demanding SLA’s. In this session, Symantec Vice President John Magee will discuss strategies for addressing the availability, storage, data protection, and security challenges that must be overcome to get the full benefits of virtualization for Tier 1 applications. You’ll learn about real-world best practices and break-through technologies that can prepare you to take virtualization as far as it can go.

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Super Sessions Wednesday, August 31 8:30am – 9:30am SUP1008 IT Rock Stars Unite: Find Out What It Takes to Lead Your Organization Into Cloud Computing Speaker(s) Billy Cox, Intel Corporation Jake Smith, Intel Corporation Description Venetian • Palazzo Ballroom O Learn how your organization can benefit from the work Intel and the industry are doing to help you transform your datacenter . Thought leaders from Intel, VMware, and the Open Data Center Alliance (ODCA) will discuss their efforts to create and improve key usage models necessary to transition to a more flexible IT infrastructure in a secure, efficient, and simplified manner.

10:00am – 11:00am SUP1011 Storage Designed for Your Virtualized Data Center Speaker(s) Ray O’Farrell, VMware, Inc. Lazarus Vekiarides, Dell Storage Description Venetian • Palazzo Ballroom O The virtual data center is based on efficiency and agility. Join this session to learn how the latest storage and data management innovations from Dell can help you accelerate your journey to the private cloud. See how to design your virtualized environment to take advantage of advanced storage architectures and enable automated, integrated management of servers and storage infrastructure.

9:30am – 10:30am SUP1009 Thomson Reuters and NetApp Build a Successful, Efficient Cloud Speaker(s) Val Bercovici, NetApp Mark Bluhm, Thomson Reuters Description Venetian • Palazzo Ballroom D Getting to the cloud isn’t enough. You need to get something out of it—above and beyond what virtualization delivers. Being an IT leader who is able to envision and accomplish a cloud deployment that delivers the full range of enterprise benefits is what will make you not just a competent cloud builder, but an inspired (and inspiring) rainmaker.

Understand the key points of integration between VMware vSphere and Dell Fluid Data storage products that enable advanced storage features to intelligently and automatically offload key tasks to the storage system and solve common challenges posed by virtualization, including bandwidth, utilization, performance, protection and management constraints.

NetApp’s driving ambition is to help IT leaders seize this unique moment and have a leading role in the cloud revolution; one that is defined not only in terms of technological evolution, but also in terms of raising the stature of IT as a change agent for the business. In this session, NetApp will discuss our cloud vision and best-in-class partner ecosystem that offers choice with compromise; the fundamental elements to delivering Private Cloud; our OnCommand unified management portfolio; VMware vSphere on FlexPod; and our next generation storage platform that makes clouds infinite and immortal. Thomson Reuters is a world-renowned source of information for businesses and professionals. Thomson Reuters was able to implement a shared IT infrastructure and cloud foundation on NetApp and VMware for game-changing innovation and an award-winning Knowledge Effect. The economic benefits include launching WestlawNext, enabling searches of 5B documents, speeding time to market with automated cloud testing, avoiding $65M in new data center costs, and using 25% less power. Come hear how Thomson Reuters used a NetApp storage foundation to “dream big and change the way law firms do business”.

Laz Vekiarides, Executive Director of Storage Software Engineering for Dell, and Ray O’Farrell, VP of Product Engineering at VMware, will describe how virtualization is a key driver for new generations of storage functionality and walk you through the motivation for dozens of advanced features we’ve cooperatively enabled through multiple product releases, including: • Support for VMware VASA • Built-in SRM integration for disaster recovery • Intelligent data migration and load balancing • Automated storage and desktop provisioning • Integrated snapshot, clones and replication management • Space- and performance-optimized desktop provisioning • Advanced multipathing And, hear about the latest VAAI enhancements to this cutting-edge integration, including write same, full copy, unmap, thin provisioning stun, and a host of other enhancements that make Dell Fluid Data solutions #1 in storage for VMware environments.

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Super Sessions Wednesday, August 31 (continued) 11:00am – 12:00pm SUP1005 Life’s Good in the Enterprise with Virtualization Speaker(s) Stephen Hu, LG Electronics Ki S. Kim, LG Electronics Janet Schijns, Verizon Wireless Description Venetian • Palazzo Ballroom D LG Electronics and VMware are taking virtualization to a whole new level with innovative solutions across a multitude of devices including mobile phones, tablets and zero-client monitors. This session will review each of these solutions on LG devices and how they address the needs and concerns of individuals and enterprises. The smartphone today is a single-identity device—fulfilling the role of either the work or personal phone. Both functions are, however, indispensable and adoption of smartphones by enterprises is challenging the usage model of single-identity phone. Why force users to choose? Why not have both? LG and VMware have entered into a strategic partnership to address this problem by leveraging upon LG Android smartphones and VMware’s Mobile Virtualization Platform (MVP). MVP technology enables an enterprise-managed virtual Android OS to be deployed on top of the phone’s existing Android OS. This enables secure dual-identities on a single device, one private OS and one enterprise OS, thereby offering work and personal phones in one device. At LG, we call this “Privacy and Business”. This is not all. The concept of “Smart Office” is also enhanced with LG’s monitor and tablets in tandem with VMware’s desktop virtualization solutions. Learn about the opportunities available with innovative virtual computing solutions made possible with LG’s zero-client monitors, extending the possibility of enabling secure, eco-friendly and cost-effective work environments for enterprises. 11:30am – 12:30pm Catching Up to the Cloud: The Network’s Rapidly Evolving Role in ITaaS SUP1007 Speaker(s) Dan Matte, F5 Networks Karl Triebes, F5 Networks Description Venetian • Palazzo Ballroom O IT as a service (ITaaS) depends heavily on the network to achieve its goals. So why is it that applications can be provisioned on demand but the network still has to be configured manually? To achieve true agility, the network delivering applications must be as automated as the rest of the application infrastructure. But how will the network support an increasingly on-demand environment that is also seeing growing data volumes, not to mention potential security threats? How should the network contribute to security when traditional perimeter boundaries are in flux? How can the network help accommodate an increasing variety of access devices? What input should network conditions and availability have in decisions regarding application changes? This session will offer a vision for achieving ITaaS, and provide insight into the technological and operational changes that must occur to make the network a full-fledged partner in the journey to the cloud. Learn how applying strategic points of control in your network will improve application change automation and intelligence—whether provisioning new application resources, migrating data, adjusting capacity, supporting new devices, securing resources, or integrating the cloud into your operations.

1:00pm – 2:00pm SUP1002 Journey to the Core with AMD Speaker(s) Pat Patla, AMD Richard Brunner, VMware, Inc. Donald Newell, AMD Jeff Niggemeyer, DigitalGlobe William Welty, DigitalGlobe Description Venetian • Palazzo Ballroom O Game changing trends like virtualization and cloud computing are driving the next round of innovation in servers and clients. AMD has been collaborating with VMware since the launch of the AMD OpteronTM processor in 2003 to mature the virtualization capabilities of the x86 processor. As the master of the core, AMD delivers processors with the features required to drive efficient server and desktop virtualization including more real cores to handle the demands of more Virtual Machines, energy efficiency for low power consumption, and the combined power of the CPU and GPU to drive thin and mobile clients that provide an exceptional user experience. AMD is at the core of the Cloud driving innovations that enable this new computing model to cut through IT complexity with a flexible, virtualized infrastructure that allows data and applications consumed as a service anywhere, anytime. This session will highlight AMD’s vision for virtualization and cloud computing and highlight the value and benefit of real world application of AMD and VMware technology. 2:00pm – 3:00pm SUP1000 Virtualization has Changed (Almost) Everything: A Reality Check for the Networking Industry Speaker(s) John McHugh, Brocade Communciations Systems, Inc. Description Venetian • Palazzo Ballroom D Virtualization is arguably one of the most disruptive technology advancements in the past decade. From how applications are written and deployed to our ability to consolidate and achieve greater data center density, it’s not a stretch to suggest that virtualization has changed everything. Yet over this same period of time, innovation in the networking industry has lagged significantly behind. During this session, Brocade Chief Technology Officer, and long-time industry thought leader, Dave Stevens will discuss how virtualization is now changing the networking industry. He will share the advantages that IT professionals should expect and demand from networking providers and what the industry can do to step up to the challenge. In a 2010 Gartner survey of over 1600 CIOs across the globe, participants were asked to identify their top business priorities today and looking 3 to 4 years out. Their responses indicated that the focus today is on improving business processes and cost savings. These business priorities are driving data centers to deploy new applications quickly and efficiently, provide fast and reliable “round-the-clock” access to information, meet or exceed stringent service levels with zero downtime— and all this while driving down costs by maximizing investments. In short, IT must move at the speed of business to capitalize on new opportunities and respond to increasing global competition.

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Super Sessions Wednesday, August 31 (continued) 2:30pm – 3:30pm SUP1013 Cloud Client Computing: VDI Meets Clouds—Tales from the Real World. We Did It. Here’s How, and What We Learned. Speaker(s) Tarkan Maner, Wyse Technology, Inc. Description Venetian • Palazzo Ballroom O Join a panel of C-level executives from leading private and public sector organizations that implemented Virtual Desktops in stationary and mobile scenarios to move users to private, public or government clouds. How they did it, issued faced, and lessons learned. Learn what worked, what didn’t, what went up in flames, and vendors / products to avoid at all costs. 3:30pm – 4:30pm SUP1014 Managing Production Workloads in Virtual Environments—Best Practices for Increasing Resiliency and Reducing Cost as You Migrate to Cloud Computing Pratik Gupta, IBM Laura Sanders, IBM Speaker(s) Description Venetian • Palazzo Ballroom D IBM is the inventor and market leader in designing and managing large, virtualized, production datacenters. IBM and VMware have been working together for many years to help joint customers meet key IT goals—reducing data center cost, ensuring resiliency of business services and providing a foundation for business innovation. IBM has unmatched breadth of capabilities in managing VMware environments. This session will discuss IBM products and solutions leveraging VMware vSphere in heterogeneous datacenters in three key areas—Cloud Computing, Application Workload Management and Datacenter Convergence. This session provides insights into the key inhibiters and simple and comprehensive solutions that IBM has for reducing cost, increasing security and resiliency as you move mission critical application workloads to a highly virtualized environment and to the cloud delivery model. IBM solutions provide visibility into the environment to manage to desired service levels, the policy based control for application availability, data protection & security, and the automation to manage application image lifecycle. Effective workload image management can revolutionize the processes used to develop and deploy applications on VMware thereby reducing operational costs and enabling business agility. IBM’s hardware is the most efficient in running virtual workloads and key middleware provides the ideal application runtime platform for VMware environments. Only IBM has the breadth of products and services combined with the necessary experience to implement effective Service Management in a virtualized environment. IBM provides key capabilities in Private Cloud, Public Cloud, Software, Hardware, Consulting and Services that help clients in their journey towards Smarter Computing.

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Redefining Storage Economics

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Super Sessions Thursday, September 1 10:30am – 11:30am SUP1017 Transitioning to ESXi Speaker(s) Charu Chaubal, VMware, Inc. Jessica Cu, VMware, Inc. Description Venetian • Delfino 4001 vSphere 5.0 is the first release fully optimized around VMware’s state-of-the-art ESXi architecture. This session will help customers plan for migration from current ESX implementations, with tips and best practices from both VMware and customers, in order to take advantage of the new industry benchmark in virtualization. In addition, there will be a review of the new features and benefits of the latest release. Session also scheduled: Tuesday 10:30am

SUP1021 The Datacenter of the Future Raghu Raghuram, VMware, Inc. Speaker(s) Description Venetian • Palazzo Ballroom O The session will focus on the market trends and technology opportunities that inform VMware’s long term roadmap for cloud infrastructure. Attendees will learn how the VMware product team envisions the datacenter of the future; what the most significant areas of future VMware product investment are; and how VMware will collaborate with the ecosystem. This long term roadmap will help customers understand the most significant areas of VMware impact on their datacenter in the future.

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Breakout Sessions & Group Discussions Overview VMworld 2011 offers over 300 unique sessions with most sessions being repeated at least once. Sessions cover a range of topics and are organized into 10 tracks to help you identify sessions that reflect your interests. Tracks include: Cloud Application Platform The Venetian This track focuses on the VMware vFabric cloud application platform, an integrated platform to build, run, and scale modern applications for organizations looking for a platform that enables rapid delivery of modern, data-intensive applications both on-premises or in the public cloud, and provides unparalleled efficiencies across the application lifecycle. This track covers solutions for Cloud Foundry, vFabric, GemFire, SQLFire, tc Server, RabbitMQ, Hyperic, Spring Insight, and Elastic Memory for Java (EM4J). Cloud Infrastructure: Business Continuity The Venetian This track focuses on virtualization products and solutions for improving application service levels and overall availability of virtual infrastructure. Topics in this track include Local Availability Solutions such as Fault Tolerance and High Availability, Disaster Recovery Solutions including Replication, Site Recovery Manager, Metro Clustering and DR to the Cloud, as well as Data Protection Solutions.

Cloud Infrastructure: Management and Operations The Venetian This track focuses on infrastructure and operations of highly virtualized and enterprise cloud environments for private, public, and hybrid scenarios. Attendees will learn about building infrastructure as a service (IAAS) architectures, service catalog design considerations, metering and billing for IT services, ensuring performance SLAs, optimizing capacity, and automated workload management. Topics include best practices, technology deep-dives and customer success stories, spanning from hi-tech, healthcare, and financial services to education and government entities around vCloud Director, vCenter Operations, and IT service management solutions. Cloud Infrastructure: Security and Compliance The Venetian This track focuses on all things related to Virtualization and Security in the data center. Topics include hardening and protecting your virtual infrastructure, application and endpoint protection, perimeter/edge protection & services, how to achieve compliance with virtualized deployments, and why virtualized data centers can be seen as having “better than physical” security. Cloud Infrastructure: Virtualizing Business-Critical Applications The Venetian This track focuses on performance and best practices for virtualizing Business-Critical or Tier 1 Applications. Topics include virtualizing Databases such as SQL and Oracle, Email & Collaboration suites such as Exchange and SharePoint, Java Middleware and Enterprise Applications such as SAP.

Cloud Infrastructure: vSphere The Venetian This track focuses on core components of the vSphere platform, such as networking, storage, availability, etc. These sessions will typically focus on a single feature/ technology/component and are not directly related to any of the broader solutions discussed in any of the other tracks. End-User Computing The Venetian This track is designed to focus on solutions to go from PC-centric to user-centric computing. These sessions focus on business cases, technology deep-dives, real-world examples, and best practices for both IT and business. Products covered in these sessions include View, ThinApp, Zimbra, Horizon, Fusion, Workstation, and many others. Partner Track The Wynn This track, designed especially for VMware Partners with customized content, is tailored to help partners grow their business, build expertise, and accelerate sales of VMware solutions. Sessions will focus on enabling partners to effectively identify requirements across their customer’s journey to IT-as-aService (ITaaS), and to successfully sell and deploy VMware solutions. VMware experts will deliver best practices to help partners acquire new customers, expand business by cross-selling VMware solutions and services, and walk away with proven go-to-market selling strategies.

Technology Exchange for Alliance Partners The Wynn Technology Exchange for Alliance Partners track focuses on the needs of ALL developers building and delivering solutions on VMware platforms. This track will provide valuable information on the APIs, tools, and resources available to develop and deliver on VMware platforms in public or private clouds; cloud or hybrid environment; best practices for application development and delivery on VMware products delivered in the enterprise; VMware updated APIs and tools to build and integrate with VMware products; VMware product road maps for vSphere, vFabric, vCloud, End-User Computing products and solutions; and new program benefits for Technology Alliance Partners. Technology Partner/Sponsor The Venetian This track will showcase the latest technology and solutions from VMware’s technology partners. Group Discussions In addition to traditional Breakout Sessions, check out the Group Discussions led by Knowledge Experts. These informative and interactive discussions are a great opportunity for you to gain insight from like-minded colleagues in similar industries. Group Discussions are located on Level 3. Topics include Compliance, Data Security, Memory, Networking, Aurora, and vSphere.

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4.8"

The Power of More Cores

Session Identifier Key Each session is labeled with the following icons to help you identify the sessions that best fit your interest and background. Session Identifiers

Technical Levels

BCA Cloud Infrastructure: Virtualizing Business Critical Applications

l Business Solution

BCO Cloud Infrastructure: Business Continuity CAP Cloud Application Platform

7"

Come by the AMD booth #311 to claim your cool gift, and register for our daily AMD-based product giveaway!

More Performance, More Efficiency, More Scalability We’ll have demos you won’t want to miss featuring VDI, Live Migration, the benefits of virtualizing memcached and high-availability VMs in a heterogeneous x86 environment. We will also be delivering a sneak preview of our upcoming “Bulldozer” technology.

Don’t Miss the AMD Sessions at VMworld! Wednesday, August 31, 1:00pm AMD SUPER SESSION: Taking Virtualization and Cloud Computing to the Core SUP1002 Join AMD’s GM of server products Pat Patla, AMD Server CTO Don Newell, VMware and customer DigitalGlobe as they present an exciting look into the future of virtualization and cloud computing. Tuesday, August 30, 4:30pm Advanced Multi-core Architecture for Unlimited Virtualization Possibilities SPO3968 Presented by: Tim Mueting Thursday, September 1, 11:00am Scaling Memcached—Harnessing the Power of Virtualization SPO2115 Presented by: Dr. Rema Hariharan

CIM Cloud Infrastructure: Management and Operations EUC End-User Computing PAR Partner Track (for VMware partners only) SEC Cloud Infrastructure: Security and Compliance SPO Technology Partner/Sponsor TEX Technology Exchange for Alliance Partners VSP Cloud Infrastructure: vSphere SUP Super Session GD

Group Discussion

LAS Lab Architecture Session Areas Of Interest E Education F Financial G Government H Healthcare

For more information on AMD products and show details, visit www.amd.com/vmworld2011

R Retail S SMB T Telecommunications

© 2011 Advanced Micro Devices, Inc. All rights reserved. AMD, the AMD Arrow logo, AMD Opteron and combinations thereof, are trademarks of Advanced Micro Devices Inc. Other names are for informational purposes only and may be trademarks of their respective owners.

Program Ad 4.8" x 7"

Sessions in this category will cover business benefits and real world examples. These sessions are suitable for any audience interested in the benefits of using certain technologies within their organization. n Technical Sessions in this category will cover technical aspects and share best practices. Targeted to anyone with a technical background, but with little to no previous knowledge about the specific topic. s Advanced Technical Sessions in this category will dive deep into the technology and will assume that the audience has previous knowledge and experience with the specific topic.

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Monday, August 29 CIM4602 Journey to Your Cloud: The True Economics of Cloud Computing—Beyond Cost Savings Technical Level l Speaker(s) Mathew Lodge, VMware, Inc. Pavey Purewal, VMware, Inc. Bob Stephens, VMware, Inc. Description Venetian • Zeno 4708 What drives IT in your organization—cost or agility? In economics, it is a supply-and-demand equation. Within the IT organization, it is a cost-agility equation with most discussions today focused on cost savings rather than the greater potential benefit—business agility.

8:00am – 9:00am BCA3064 Charting the Unix Path to the Cloud: Migrating Unix Applications to Linux on vSphere Technical Level l Speaker(s) Ryan Shondell, VMware, Inc. Jeff Szastak, VMware, Inc. Description Venetian • San Polo 3501 Many companies looking to advance into the cloud computing era are still encumbered with applications running on large, legacy UNIX servers. This environment is traditionally expensive in terms of initial costs and maintenance and does not provide the level of business agility needed by most companies as they move to the cloud. VMware has established a UNIX to Linux on VMware vSphere™ migration methodology that can guide companies to achieving immense cost reduction and increased business agility by creating a customized migration plan that takes into account business cost and risk, solution migration complexity and operational requirements. Companies can achieve immediate value in early migrations while executing the planning and strategy required for more complex application migrations.

In this session you will learn how to articulate cloud economics to justify your cloud investment with key stakeholders in your company by balancing both cost savings and business agility. Session also scheduled: Wednesday 8:00am

SEC1980 Department of Defense Reference Architecture Using VMware vShield Technical Level n Area of Interest G Speaker(s) Steve Ebbets, VMware, Inc. Description Venetian • Palazzo Ballroom G The Department of Defense (DoD) Defense Information System Agency (DISA) published Network Infrastructure Technology Overview Version 8, Release 3 in August 2010. As part of the technology overview, a best practices architecture for providing perimeter defense to DoD computing enclaves was included.

BCA3226 Virtualizing Business Critical Applications with Confidence—Overview Technical Level l Speaker(s) Shruti Bhat, VMware, Inc. Joel Driver, Office Max Chris Scoggins, Office Max Description Venetian • Lando 4201 Overview of the benefits of virtualizing various business-critical applications, including Oracle, Microsoft SQL Server, Exchange, SharePoint, Enterprise Java and SAP applications, on VMware. We will look at the latest trends and customer case studies and also discuss the specific VMware products that form the solution set helping customers to achieve better quality of service and accelerate application life cycles while reducing cost for the most critical applications.

This session will examine an architecture that uses VMware vShield™ to implement this best practices architecture to provide protection of a completely virtual computing enclave. Session also scheduled: Wednesday 10:00am

Session also scheduled: Tuesday 10:00am

SEC2114 Customer Panel: Ensuring Compliance in a Virtual World Technical Level n Moderator(s) Rebecca Smith, VMware, Inc. Speaker(s) George Gerchow, VMware, Inc. Susan Seidlitz, Geovera Holdings, Inc. Paul Wallace, Americredit Kennet Westby, Coalfire Systems, Inc. Description Venetian • Venetian Ballroom I This moderated customer panel discussion will focus on how a cross section of VMware customers is addressing compliance across their virtual and physical infrastructures. Customers participating in this panel are using VMware vCenter™ Configuration Manager to help address compliance-related issues, including ensuring compliance against internal operational standards, vendor best practices, and industry-specific regulatory best practices or mandates.

CIM1436 Virtual SE Lab (vSEL): Building the VMware Hybrid Cloud Technical Level s Speaker(s) Ford Donald, VMware, Inc. Description Venetian • Bellini 2005 This is the story of how VMware built and migrated to a solution powered by VMware vCloud™ to enable the field sales force to better engage with its customers, partners and each other. VMware had a problem to solve: the original vSEL was too small, too far away for many people to use and built on top of a software solution that was coming to an end. At the same time, VMware was growing, and the demands for cloud capacity for both its employees and partners was accelerating. The business had to find a global solution to all these needs while phasing out a popular Lab Manager environment. This session will describe how a vCloud solution was developed to take the best of what already existed and enhance that with new capabilities, all while remapping the user base to an all-new solution powered by vCloud that could grow with the business.

Session Key

Session Identifiers BCA Cloud Infrastructure: Virtualizing Business Critical Applications BCO Cloud Infrastructure: Business Continuity CAP Cloud Application Platform CIM Cloud Infrastructure: Management and Operations EUC End-User Computing

PAR Partner Track (for VMware partners only) SEC Cloud Infrastructure: Security and Compliance SPO Technology Partner/Sponsor TEX Technology Exchange for Alliance Partners

VSP SUP GD LAS

Cloud Infrastructure: vSphere Super Session Group Discussion Lab Architecture Session

Areas of Interest E Education F Financial G Government H Healthcare

Technical Levels R Retail S SMB T Telecommunications

l n s

Business Solutions Technical Advanced Technical

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Monday, August 29 (continued) VSP4060 VMware vSphere 5.0 License Management Technical Level n Speaker(s) Alberto Farronato, VMware, Inc. Creighton Hicks, VMware, Inc. Timothy Stephan, VMware, Inc. Description Venetian • Marcello 4401 In this session we will cover how to manage licensing in a VMware vSphere™ 5.0 environment using VMware vCenter™ Server 5.0. We will recap the licensing model in vSphere 5.0 and discuss two optional tools to ease vSphere license management.

8:00am – 9:00am (continued) SPO3967 Building Your Cloud: Scale-Out Computing Requires Scale-Out Storage Technical Level l Speaker(s) Kevin Brown, CORAID, Inc. Description Venetian • Lido 3101 Building a cloud computing environment with on-demand access to compute, network, and storage resources requires an elastic infrastructure at multiple levels. Virtualization combined with x86 servers has transformed the way we scale out compute resources. Unfortunately, legacy Fibre Channel and iSCSI storage architectures are rooted in rigid mainframe-era designs, and are fundamentally mismatched with the dynamic, shared modern data center. In this session, learn how Ethernet SAN architectures leverage off-the-shelf hardware, standard Ethernet, and distributed storage processing to enable a building block approach to scalability—no forklift upgrades required. With Ethernet SAN, capacity and performance both scale linearly with user demand without forcing users into a complex tiered storage environment to deal with price-performance tradeoffs. Now the same storage building blocks can be configured for backup or production, virtualization or database, enabling a flexible one-tierfor–all architecture. Learn how organizations today are already leveraging Ethernet SAN as the storage backbone of their dynamic public and private cloud architectures.

Session also scheduled: Tuesday 2:30pm

GD33 Virtualizing Microsoft Applications (SQL, Exchange, SharePoint) with Scott Salyer Speaker(s) Scott Salyer, VMware, Inc. Description Venetian • Toscana 3604 Join Scott Salyer who will host this best practices group discussion on Virtualizing Microsoft Applications (SQL, Exchange, SharePoint). Session also scheduled: Tuesday 5:30PM, Wednesday 11:00am

VSP1682 VMware vSphere Clustering Q&A Technical Level s Area of Interest R Moderator(s) Chris Colotti, VMware, Inc. Speaker(s) Frank Denneman, VMware, Inc. Duncan Epping, VMware, Inc. Description Venetian • Delfino 4001 In this session Frank Denneman and Duncan Epping will answer questions about VMware vSphere™ clustering. As an audience member, you will have the chance to validate your own environment and design decisions with subject matter experts on VMware High Availability, VMware Distributed Resource Scheduler (DRS) and VMware Storage DRS.

GD34 Network Security with Allwyn Sequeira Speaker(s) Allwyn Sequeira, VMware, Inc. Description Venetian • Toscana 3605 Join Allwyn Sequeira who will host this best practices group discussion on Network Security. Session also scheduled: Wednesday 12:30pm

GD35 vSphere HA and FT with Keith Farkas and Tom Stephens Speaker(s) Keith Farkas, VMware, Inc. Tom Stephens, VMware, Inc. Venetian • Toscana 3609 Description Join Keith Farkas and Tom Stephens who will host this best practices group discussion on vSphere HA and FT.

Potential topics include misunderstandings around admission control policies, the impact of limits and reservations on your environment, the benefits of using resource pools, anti-affinity rules gotchas, VMware Distributed Power Management and anything regarding Storage DRS. This is your chance to ask what you’ve always wanted to know.

Session also scheduled: Wednesday 2:00pm

GD42 Performance Metrics with Ravi Soundararajan and Krishna Raj Raja Krishna Raj Raja, VMware, Inc. Ravi Soundararajan, VMware, Inc. Speaker(s) Description Venetian • Toscana 3610 Join Ravi Soundararajan and Krishna Raj Raja who will host this best practices group discussion on Performance Metrics.

Upgrading to VMware ESXi 5.0 VSP3305 Technical Level n Speaker(s) Kyle Gleed, VMware, Inc. Description Venetian • Venetian Ballroom E If you are still running VMware ESX® with the Service Console, attend this session to learn how to prepare for and plan an upgrade to the VMware ESXi™ 5.0 platform. This session will cover the process end to end, including both preparation and post-migration considerations, but it will put the lens on the host conversion process. We will discuss various upgrade options as well as tools available to assist with the migration.

Session also scheduled: Monday 8:30am, Tuesday 11:30am, Thursday 1:30pm

Session also scheduled: Tuesday 10:00am, Wednesday 11:00am

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Monday, August 29 (continued) BCO3420 Avoiding the 16 Biggest High-Availability and Distributed Resource Scheduler Configuration Mistakes Technical Level n Speaker(s) Greg Shields, Concentrated Technology Description Venetian • Venetian Ballroom G Everyone thinks HA and DRS are wonderful technologies. Yet both can be notoriously dangerous when misconfigured. Make mistakes with either, and they will take down your virtual infrastructure more quickly than you can imagine. VMware expert Greg Shields has collected 16 of the biggest mistakes he has seen in his consulting travels. In this not-to-be-missed session, Greg shares all, along with simple solutions that will keep your virtual environment healthy. Be sure not to miss this session. You will want to remote your systems immediately afterward to see if you have made these mistakes too.

8:00am – 9:00am (continued) LAS4003 VMworld Labs Core Infrastructure Architecture Technical Level n Speaker(s) Everett Golden, VMware, Inc. Eric Wagar, VMware, Inc. Description Venetian • Bellini 2101 This session will walk through the core services that are in use to support the Hand-On Labs, how they are configured and which tools are deployed. This session will be led by the implementers that will provide insight into how the environment was built and the challenges in standing up a multi-site publicly visible cloud. Session also scheduled: Thursday 1:30pm

NewV-101 New-V Session as presented by VM Description Venetian • Murano 3301 Is this your first VMworld, or are you looking for an overview of what to expect during the event? Then don’t miss the special New-V session taking place Monday, August 29 from 8:00am-9:00am. Simply add it to your schedule and meet with your peers while hearing from the VMworld team on what not to miss and how to navigate VMworld 2011.

Session also scheduled: Monday 2:00pm, Tuesday 11:30am

CAP1904 Behind-the-Scenes Tour of Platform as a Service CloudFoundry.com Hosted by VMware Technical Level n Speaker(s) Martin Englund, VMware, Inc. Dave McCrory, VMware, Inc. Venetian • Marcello 4504 Description Learn how the CloudFoundry.com VMware hosted platform as a service operates on the back end. This session will take you through the processes that CloudFoundry.com executes when a user deploys an app on CloudFoundry. com along with the automation and operations that support CloudFoundry.com.

8:30am – 9:30am Site Recovery Manager 5 and VMware vSphere Replication: Simple and Reliable Disaster BCO3324 Recovery for All Virtualized Applications Technical Level l Speaker(s) Gaetan Castelein, VMware, Inc. Description Venetian • Lido 3004 VMware vCenter™ Site Recovery Manager 5 and VMware vSphere™ Replication ensure the simplest and most reliable disaster protection for all virtualized applications. In this session, we will present an overview of Site Recovery Manager 5 and its key new capabilities, including Automated Failback and Planned Migration. With these capabilities, Site Recovery Manager has become a great tool to manage not just unplanned failovers but also planned site migrations. We will also introduce VMware vSphere Replication, the industry’s first hypervisor-based replication product, which provides a more manageable and cost-efficient alternative to traditional storage-based replication. Together, these capabilities enable organizations to expand disaster protection to tier-2 applications and smaller sites. Finally, we will present the new licensing model for Site Recovery Manager 5, providing a particularly attractive entry-price for smaller customers.

EUC1226 Troubleshooting VMware ThinApp Applications Technical Level s Speaker(s) Travis Sales, VMware, Inc. Description Venetian • Murano 3203 In this session, we will explore several different aspects and techniques of troubleshooting VMware ThinApp™ applications. We will examine the rules of isolation for file system, registry, DLL and process elements, both physical and virtual, and how they interact in relation to the requirements of application being virtualized with VMware ThinApp. Session also scheduled: Wednesday 10:00am


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Monday, August 29 (continued) PAR2501 Cloud Solution Selling: Partner Best Practices Technical Level l Speaker(s) Robin Liong, VMware, Inc. Description Wynn • Chambertin 1 (Partners only) As success builds around cloud solution selling and deployment, best practices have emerged in our partner community. Join this session to hear directly from executives of our successful partners about the strategies and changes they are making to accelerate growth and profits in their business. Topics include deploying a vPractice in their organization, transforming to solutions selling through leveraging VPN solution enablement toolkits (SETs) and establishing partner-to-partner strategies around the emerging cloud go-to-market models.

8:30am – 9:30am (continued) EUC1543 Deploying VMware View Across the LAN and WAN: Real-World Experiences and Tips from General Mills Technical Level n Speaker(s) Chad Erickson, General Mills Sreekanth Kannan, VMware, Inc. Curtis Witt, VMware, Inc. Description Venetian • San Polo 3404 This session dives into the experience of General Mills and its VMware View™ deployment across 15,000+ users on three continents over a mix of LAN and WAN network environments. General Mills’ virtual desktop architect will discuss (1) why VMware View was the ideal virtual desktop solution for General Mills, (2) design considerations for their use case, (3) deployment planning including challenges and resolution and (4) lessons learned and best practices for their next project. Finally, we will discuss the future plans at General Mills to further enhance solution ROI and take advantage of the latest advancements in View.

Session also scheduled: Wednesday 8:00am

PAR2944 Business Case for Trusted Hybrid Cloud Area of Interest E Technical Level l Speaker(s) Ravi Kumar, VMware, Inc. Description Wynn • Alsace 2 (Partners only) Cloud computing promises to change the economics and increase the agility of corporate IT. But IT executives want these benefits with the same level of trust as their existing datacenters. In addition, the cloud model must meet the IT compliance requirements for change management, configuration management, access controls, auditing and logging.


EUC2871 Project Horizon: Managing VMware ThinApp as a Cloud Service Technical Level n Speaker(s) Andrew Johnson, VMware, Inc. Mehul Patel, VMware, Inc. Venetian • Titian 2301 Description This session will give customers a preview of a new management and delivery model for delivering ThinApp virtualized applications via a cloud-based IT service. For IT professionals that are proficient or new to virtualization applications, the Project Horizon product management and engineering team will show you how easy it is to rapidly setup a corporate “App Store” to enable self-serve application access. The team will step through the simple process of setting up and configuring a new or existing ThinApp repository that plugs into the cloudbased Project Horizon service to publish, entitle and track applications, all without the overhead of an on-prem IT management product to install and maintain.

Virtualization security solutions provide control and visibility to build trusted clouds, providing customers the opportunity to leverage public clouds to increase agility and efficiency. Customers are looking for strategic advisors to help them with the technology and process changes required to build trusted hybrid clouds that leverage their existing investments. This session will address the business benefits of securing business-critical applications and information, VMware View™ deployments and private clouds with VMware vShield™ products. In addition, the session will provide an ROI/TCO model and payback period to assist in creating a clear and compelling business case for virtualized security.


PAR2377 Accelerate Desktop Virtualization Sales Technical Level l Speaker(s) Betty Junod, VMware, Inc. Trisha McCanna, VMware, Inc. Description Wynn • Alsace 1 (Partners only) The entire industry is talking about virtual desktop infrastructure (VDI) and the huge market potential to be realized over the next few years. More and more customers are asking about VDI and are looking to you to be the expert to help guide them through the journey take their end-user computing environment to the cloud. This session will provide an overview of the VMware View™ solution and how it fits into the overall vision and helps you to focus your efforts in building an end-user computing practice. We will review the various use cases and sales plays as well as break down recent customer wins and share sales best practices. Learn how to accelerate your end-user computing pipeline and avoid common pitfalls that can stall your business.

Attend this session to discuss selling strategies to become a strategic advisor in your organization and customer base. Session also scheduled: Wednesday 4:00pm

Session also scheduled: Thursday 2:00pm

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Monday, August 29 (continued) 8:30am – 9:30am (continued) SPO3971 Building Efficient Virtualization Platforms with High-performance Green Memory Technical Level l Speaker(s) Sylvie Kadivar, Samsung Semiconductor, Inc. Robert Zuber, IBM Description Venetian • Lando 4304 Data centers are embracing a rapidly increasing focus on extremely fast, energy-efficient technology, to better support the client/server market, along with the virtual and cloud enterprise infrastructure behind it.

SPO3978 EMC IT: How We Accelerated Our Journey to the Cloud Technical Level l Speaker(s) Paul DiVittorio, EMC Corporation Adam Wagner, EMC Corporation Venetian • Zeno 4610 Description We are in the new age of IT. Say goodbye to rusting datacenters; siloed, monolithic applications; and spending the majority of your IT budget keeping the lights on. IT-as-a-Service and dynamic, future-proof virtual datacenters are on the horizon—if not here already.

Unquestionably, the need for a green technology ecosystem is real, and 30nm 1.35V DDR3, the most advanced mass-produced server memory technology today, is helping to lead the way.

Like our customers, EMC IT continually strives to tackle unrelenting information growth, increasing business demand, cost pressures, complex application environments, and aging, energy-exhausting datacenters while enhancing productivity for its global workforce.

Samsung and IBM will explain how advanced, power-saving “green” memory can optimize today’s enterprise platforms.

EMC IT embarked on a cloud journey to transform its operations, improve quality of service, create business agility, and deliver operational efficiencies to the business. Taking advantage of VMware technologies like vCloud Director, vCops, and Site Recovery Manager, to date, EMC IT has achieved a ground-breaking 80% virtualization of our entire server environment as a foundation for delivering IT as a Service (ITaaS). Using VMware View, we’ve virtualized over 5,000 desktops (so far), and using vSphere 5, we’ve virtualized our mission-critical Oracle RAC databases and applications.

Here, Samsung will closely examine the performance improvements and other key benefits of green memory, based on actual measurements. We will highlight the efficiencies achieved when optimally combining process geometry, low voltage, high performance and high density in memory solutions for today’s highly virtualized, power-charged computing environments.

In this session EMC IT will share our best practices and lessons learned through the deployment of EMC and VMware’s market-leading technologies and solutions in a global enterprise.

IBM will explain the importance of additional memory, the eX5 advantage and the system details, as well as a study that was done showing the memory performance and why it helps virtualization. They will highlight the advantages of additional memory, memory bandwidth, and more importantly how it plays a role in resiliency for the system.

VSP3868 VMware vStorage Best Practices Technical Level s Speaker(s) Nathan Bahls, VMware, Inc. Kenneth Kemp, VMware, Inc. Description Venetian • Palazzo Ballroom L Join us as the Global Support Services experts review storage best practices for VMware vSphere™. Topics include storage performance best practices, performance versus capacity, storage subsystem differences, Fibre Channel, iSCSI, the best choice of NFS, tips and tricks for storage, and troubleshooting for common issues. This is one of our most popular Customer Support Day presentations.

The presentation will emphasize the most energy-efficient, highest performing memory and memory-based IT solutions available today.


GD42 Performance Metrics with Ravi Soundararajan and Krishna Raj Raja Speaker(s) Krishna Raj Raja, VMware, Inc. Ravi Soundararajan, VMware, Inc. Description Venetian • Toscana 3610 Join Ravi Soundararajan and Krishna Raj Raja who will host this best practices group discussion on Performance Metrics. Session also scheduled: Monday 8:00AM, Tuesday 11:30am, Thursday 1:30pm

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Monday, August 29 (continued) CIM4603 Journey to Your Cloud: Cloud Computing 2012 to 2014—A Two Year Perspective, VMware Office of the CTO Technical Level l Speaker(s) David Hunter, VMware, Inc. Description Venetian • Zeno 4708 “Cloud computing is the most impactful advance in information technology in years, and VMware’s contributions to this field have been defined by innovations affecting almost every aspect of our technology interactions. From changing the way that IT looks at servers and the datacenter, to delivering the next generation open application platform, to redefining the role of the desktop, VMware innovation has led the charge.”—Steve Herrod, CTO, VMware, Inc.

9:30am – 10:30am BCA1230 Enterprise Java Applications and Virtualization: Best Practices Technical Level n Area of Interest F Justin Murray, VMware, Inc. Richard Sijbrandij, Bull S.A.S. Speaker(s) Description Venetian • Lando 4201 This talk will give the technical background and reasons for a set of best practices that allow you to virtualize your enterprise Java applications successfully. With these guidelines, you can be confident that your enterprise Java applications will work with minimal overhead on VMware vSphere™. Session also scheduled: Wednesday 11:00am

CIM2285 Automated Infrastructure and Operations Management with VMware vCenter Operations Area of Interest F Technical Level n Speaker(s) Steve Henning, VMware, Inc. Jai Malkani, VMware, Inc. Venetian • Delfino 4001 Description The dynamic nature of highly virtualized and cloud environments requires that performance, capacity and configuration management must converge. This session will describe the reasons for this convergence and how an integrated approach to these disparate infrastructure and operations management disciplines can make management in the cloud more effective. The common challenges in managing dynamic virtual and cloud infrastructure will be discussed, as well as the VMware approach and the key differentiators. An introduction to the concepts and capabilities of the automated VMware infrastructure and operations management solution, VMware vCenter™ Operations, will be provided. This session will also describe the VMware vision and strategy for the future of integrated performance, capacity and configuration management, including a tech preview of the latest vCenter Operations release.

VMware’s Office of the CTO is a group of experts who have a vision for the future of IT and cloud computing. In this session you will be introduced to an overview of some of the challenges and opportunities that VMware sees in the coming years that will impact how Cloud Infrastructures will be built and operated. Topics of discussion will include the impact of global IT and social trends on the workforce, the increase awareness of cyber security, the acceptance of unambiguous network access and the developing trend of social media and convergence. Session also scheduled: Wednesday 9:30am

SEC4812 Cloud Security Journey: Real-World Lessons Technical Level l Moderator(s) Renuka Nadkarni, VMware, Inc. William Bell II, Phoenix Nap Shishir Garg, Orange Silicon Valley Speaker(s) Christopher Goldberg, IBM Description Venetian • San Polo 3501 Learn how to secure your cloud deployments from top cloud service providers who are building their offerings on VMware solutions. Panelists will pass along lessons they learned as they transformed their enterprise environments from a traditional infrastructure to a cloud-based service.

Session also scheduled: Tuesday 6:00PM

CIM2363 Building an Enterprise Hybrid Cloud for Dummies: 10 Steps (or Less) Technical Level n Speaker(s) Pang Chen, VMware, Inc. Description Venetian • Lido 3101 If you are in the exploratory or planning phase of architecting a VMware vCloud™ infrastructure, this session will give you a crash-course introduction to what composes the vCloud solution and steps and tips on how to stand up a cloud infrastructure.

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Top innovators will talk about their experiences in building more-simplified, -secure and -efficient cloud infrastructures. Discussion will focus on how to leverage the unique advantages that virtualization brings— introspection, change awareness and the ability to leverage existing investments—to deliver comprehensive cloud security.

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Monday, August 29 (continued) SPO3999 User Virtualization in the Cloud Technical Level l Speaker(s) Jon Wallace, AppSense Description Venetian • Marcello 4401 In this session, AppSense will talk about the future and how user personality will be handled in 5 – 10 years’ time. SaaS is becoming popular as well as new device form factors and all of this is combining to create a truly complex IT scenario. In the future will a user actually have a profile, will their hard disk actually contain any data and will anyone actually install applications anymore? AppSense will explore these various scenarios explaining their vision of the next generation of personality management and what’s in store for both the user and enterprise.

9:30am – 10:30am (continued) SPO3984 A Practical Approach to Virtual Infrastructure: Managing and Securing Your Hybrid Data Center Technical Level n Speaker(s) Eric Kuzmack, Dell Inc. Ganesh Padmanabhan, Dell Inc. Description Venetian • Murano 3301 With the increasing complexity of managing heavily virtualized data centers and the steady push to implement cloud-like capabilities on top of that virtual infrastructure, IT departments are being presented with closed and proprietary converged infrastructure solutions that leverage yet more new management tools. To address their IT operations management challenges and their need to move to private cloud architectures, IT departments are being asked by some vendors to abandon their existing infrastructure and tools along with their knowledge of that infrastructure and management frameworks. While the allure of a completely fresh start can be appealing, it is often not a pragmatic or economical approach in the short and long term.

TEX3051 Adopting VMware Technology Using Validation Services Technical Level n Speaker(s) Tim Harris, VMware, Inc. Description Wynn • La Tache 1 VMware partners can provide critical value to our broad customer base by rapidly adopting a wide range of VMware related technologies and using them effectively. VMware Validation Services are a set of lab and engineering resources designed to assist with this goal, specifically helping ISV partners build solutions around our technologies so that they can differentiate their offerings and increase overall customer value.

This session will demonstrate a more practical approach with three modular steps. First, a demonstration of how it is possible to adopt pre-built and pre-tested virtualization infrastructure that tightly integrates with the familiar VMware vCenter console to manage and monitor the underlying hardware. Second, explore how Dell’s Virtual Integrated System architecture can provide you with private cloud management capabilities across your existing heterogeneous infrastructure for both physical and virtual workloads. Third, understand the attributes of an “Enterprise Class Cloud” based on the VMware vCloud Data Center Services to securely and reliably leverage virtual infrastructure beyond your data center while benefiting from a single support model across your hybrid infrastructure. Lastly, understand how Dell SecureWorks can actively manage your security across the hybrid infrastructure.

This session will provide detailed information on the various validation offerings available to these VMware partners: performance validations on VMware vSphere™, end-user computing validations with VMware View™, business continuity validations including VMware vCenter™ Site Recovery Manager, and software-as-a-service migration services using VMware vCloud™ Director and VMware vShield™.

A holistic approach to virtual infrastructure and cloud management that is capable and open is available, one that provides you with value of an option to be able to adopt the best-of-breed innovations of the IT industry as a whole.

For each validation, we will quickly summarize the process and technical goals of the service, and then we’ll provide detailed examples of challenges we have helped overcome in each type of service. Attendees will come away understanding what services they can leverage if they work with or are an ISV partner and will also learn generic best practices for adopting these sets of technology. However, this general learning applies across the wider solution provider and system integrator partner ecosystem.

Delivering ITaaS today with VMware Technology SPO3998 Technical Level n Speaker(s) Bob Dekousemaeker, RES Software Jeff Wettlaufer, RES Software Venetian • Venetian Ballroom I Description As organizations embark on the journey to user centric desktop experiences, IT is faced with new priorities based on user preferences, working styles and flexibility requirements. Through the deployment of ITaaS, organizations have been introduced to cost effective, flexible anywhere access to secure, compliant workspace environments. Many of these capabilities are foreign infrastructure and require new ways of thinking, beyond traditional processes and technologies. This should not create complexity. A layered approach to delivering a consistent user centric application model allows IT to bridge from classic workstation to hybrid desktop experiences with complimentary capabilities native to the business. In this demonstration rich, technical session, you will see how high degrees of automation can be achieved in a client service model. We will demonstrate how you can experience a truly dynamic desktop empowered with flexible self service capabilities. Finally, we will present a deployment strategy for you to utilize today to get started with rich analysis of your existing desktop landscape.

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The Future of Identity Management and Identity Federation in VMware vCloud Director TEX3840 Technical Level s Speaker(s) Ratnadeep Bhattacharjee, VMware, Inc. John Stewart, VMware, Inc. Wynn • La Tache 2 Description (TAP Members Only) Enterprises and service providers have a need to manage user identities in a single location. The current VMware vCloud™ Director solution does not make that easy. The next generation of vCloud Director products will ensure that provider and tenant identities can be integrated with the enterprise or service provider’s existing infrastructure. Other key features will include the ability to federate user identity so that users can access resources across multiple clouds. This session will explain the vCloud Director identity management platform and what enterprises and service providers must to do use it. We also want to validate that the solution meets the needs of our customers and partners.

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Monday, August 29 (continued) GD02 Compliance / vCenter Configuration Manager with Becky Smith Speaker(s) Rebecca Smith, VMware, Inc. Description Join Becky Smith who will host this best practices group discussion on Compliance.

9:30am – 10:30am (continued) VSP1823 VMware Storage Distributed Resource Scheduler Technical Level n Speaker(s) Anne Holler, VMware, Inc. Manish Lohani, VMware, Inc. Description Venetian • Venetian Ballroom E VMware Storage Distributed Resource Scheduler (DRS) technology enables automated management of virtual disks across storage devices, thus eliminating the tedious task of managing space and I/O load across a group of storage devices. Storage DRS technology provides intelligent initial placement and dynamic load balancing by using VMware Storage vMotion® to manage virtual disks between datastores. In addition, affinity and anti-affinity rules support ensures expressive business rules are respected by Storage DRS at all times. Datastore maintenance mode further increases operational efficiencies.

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Network with Vyenkatesh Deshpande GD09 Speaker(s) Vyenkatesh Deshpande, VMware, Inc. Description Venetian • Toscana 3605 Join Vyenkatesh Deshpande who will host this best practices group discussion on Network. Session also scheduled: Tuesday 2:30pm

GD19 SRM with vSphere Replication with Ken Werneburg Ken Werneburg, VMware, Inc. Speaker(s) Description Venetian • Toscana 3609 Join Ken Werneburg who will host this group discussion on understanding Site Recovery Manager with vSphere Replication.

Storage DRS extends and works with the popular VMware vSphere™ 4.1 storage I/O control feature to provide end-to-end resource management for storage. Storage DRS is analogous to VMware Distributed Resource Scheduler, which uses VMware vMotion® for CPU and memory load balancing. This session will provide a historical background of the problem space in storage management and explain how Storage DRS solves the major operational inefficiencies. We will also provide a roadmap and solicit feedback on further improvements. The presentation will build upon the highly rated TA 7805 tech preview talk at VMworld 2010.

Session also scheduled: Thursday 10:30am

GD30 vCenter Operations and vCenter Configuration Manager with David Overbeek Speaker(s) David Overbeek, VMware, Inc. Description Venetian • Toscana 3610 Join David Overbeek who will host this best practices group discussion on vCenter Operations and vCenter Configuration Manager.


VSP1926 Getting Started with VMware vSphere Design Technical Level n Area of Interest S Speaker(s) Scott Lowe, EMC Corporation Description Venetian • Bellini 2005 This session will focus on high-level topics around VMware vSphere™ design. Many decisions must be made in a typical vSphere design, but users without experience in vSphere design might be unaware of some of these decisions and the impact they can have on the final implementation. This session aims to help provide some highlevel guidance on designing a VMware vSphere environment, with information taken from real-world experience.


LAS4000 VMworld Labs Hardware Architecture Technical Level n Speaker(s) Tim Myers, VMware, Inc. Description Venetian • Bellini 2101 This session will take a closer look at both the back-end and the front end hardware that is in use to create the Hands-On Labs at VMworld. We will discuss the reasons for certain choices and also provide performance statistics from the show.

Session also scheduled: Tuesday 5:30PM, Wednesday 9:30am

VSP3863 VMware ESXi Readiness and What’s New with VMware vSphere Technical Level n Speaker(s) Mostafa Khalil, VMware, Inc. Ragavendra Kumar, VMware, Inc. Jonathan McDonald, VMware, Inc. Patrica Pinto, VMware, Inc. Description Venetian • Palazzo Ballroom G Join us as the Global Support Services experts review VMware ESXi™ readiness from a supportability perspective. This session will cover planning your migration to ESXi, ESXi capabilities and operational changes, ESXi resources and what’s new in VMware vSphere™. We will focus on how to ensure success in planning your ESXi migration and explain the new vSphere features. This is one of our most popular Customer Support Day presentations.



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Monday, August 29 (continued) EUC1683 Lessons Learned Deploying and Managing 3000 Virtual Desktops Technical Level n Area of Interest G Speaker(s) Jeff O’Connor, Australian Securities Investments Commission Description Venetian • Palazzo Ballroom L Are you interested in learning about the architecture, deployment best practices and lessons learned from a 3,000seat VMware View™ virtual desktop infrastructure (CDI) implementation? Do you think that you have factored in all the business and technical requirements? This session will walk you through the architecture and lessons learned of planning and deploying a 3,000-seat VDI deployment and how to make a VDI solution more efficient, scalable and cost effective. It will also explore best practices around network optimization, desktop optimization, application management and day-to-day operations.

10:00am – 11:00am BCO1432 VMware Data Recovery—Everything You Need to Know Technical Level n Speaker(s) Jeff Hunter, VMware, Inc. Description Venetian • Palazzo Ballroom O This session is a technical deep dive on VMware Data Recovery (vDR). Details include what vDR is, what is new with vDR 2.0, how vDR is deployed/installed/configured, technical details on how it works and recommendations for successful backup and recovery of your VMware virtual machines using vDR. Session also scheduled: Tuesday 3:00pm, Wednesday 4:00PM


BCO3334 Site Recovery Manager Future Product Directions: Cloud-Based Disaster Recovery Technical Level l Speaker(s) Nestor Dutko, VMware, Inc. Ashwin Kotian, VMware, Inc. Craig McLellan, Hosting.com Description Venetian • Titian 2301 Disaster recovery has become one of the leading use cases for public and hybrid clouds. The long-term VMware vision is to enable disaster recovery to the cloud, combining the automation capabilities of VMware vCenter™ Site Recovery Manager, the simplistic replication of VMware vSphere™ Replication and the multitenancy and cloud management capabilities of VMware vCloud™ Director. In this session, we will present future product directions of Site Recovery Manager, especially in the context of enabling disaster recovery and planned migration to and within clouds.

EUC2045 VMware View Plus Virtual Cloud Infrastructure: What’s New and Future Directions Technical Level n Speaker(s) Robert Baesman, VMware, Inc. Jessy Schoss, VMware, Inc. Venetian • Venetian Ballroom G Description 2011 will witness major releases in our virtual cloud infrastructure and end-user computing product lines: VMware vSphere™, VMware View™ and management tools such as VMware vCenter™ Operations, vCenter Configuration Manager and more. This session will cover how the latest incarnations of View and vSphere work together and explore some exciting new directions in virtual desktop management and security from the cloud infrastructure platform. Session also scheduled: Tuesday 4:30pm


EUC2054 Uplevel Your VMware View: Security and Compliance for a Virtual Desktop Infrastructure Deployment Technical Level n Speaker(s) Shiv Agarwal, VMware, Inc. James Wiese, VMware, Inc. Venetian • Murano 3203 Description As virtual desktop infrastructure (VDI) becomes mainstream in the marketplace, one of the biggest challenges for deployments surrounds the issues of security and compliance. VMware has several offerings that provide defense in depth from the network level to content inspection, all of which require special attention when deploying in a VDI environment. A fundamental reference architecture utilizing VMware technologies will be presented to help achieve a higher degree of security utilizing a combination of VMware Configuration Manager (VCM) and VMware vShield™ for a VDI deployment of VMware View™. As well, a review of lessons learned from a real-life internal deployment will be presented to illustrate a practical deployment of the reference architecture.

CAP2366 Why Can’t We Be Friends? How VMware vFabric RabbitMQ Helps Systems Communicate Better Area of Interest S Technical Level n Speaker(s) James Williams, VMware, Inc. Jason Williams, DigiTar Venetian • Marcello 4504 Description VMware RabbitMQ™ is the ideal cloud messaging platform. Join James Williams for a session on how VMware RabbitMQ technology powers the cloud. We will start by getting to know the key challenges associated with cloud messaging. Then we will discuss how others have leveraged RabbitMQ to deliver reliable cloud messaging. Lastly, we will install, configure and test a multinode, multi-VM RabbitMQ cluster.

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Monday, August 29 (continued) SPO3248 Follow the Leader: How to Reap VAAI Benefits in Your Environment Technical Level l Area of Interest R Speaker(s) Michael Heffernan, Hitachi Data Systems Mack Morris, McJunkin Red Man Corporation Venetian • Lido 3004 Description With approximately 400TB of open-systems and 30TB of mainframe storage under management across 3 different data centers, McJunkin Red Man must focus on consolidation, efficiency and scale from an IT perspective, and cost reduction and flexibility from a business standpoint. McJunkin Red Man is the largest global distributor of pipe, valves and fittings (PVS) and related products and services to the energy industry.

10:00am – 11:00am (continued) PAR2368 What’s New with VMware vSphere 5.0 Licensing and Pricing Technical Level l Speaker(s) Alberto Farronato, VMware, Inc. Timothy Stephan, VMware, Inc. Description Wynn • Chambertin 1 (Partners only) In this session we will review the updates to VMware vSphere™ 5.0 licensing and pricing. We will also provide an overview of the updated VMware vSphere 5.0 editions and acceleration kits lineup. Session also scheduled: Wednesday 4:00pm

In this session, you’ll hear how McJunkin Red Man achieved 80% server virtualization, and deployed storage virtualization and VAAI in its environments. You’ll also see their resulting IT and business benefits. The session will include a technical overview of storage virtualization and VAAI, and prescriptive guidance to ensure smooth adoption.

PAR3227 Management Overview Part 1 of 2: Portfolio Overview and Sales Strategy Technical Level l Speaker(s) Jerry McLeod, VMware, Inc. Elizabeth Mitchell, VMware, Inc. Description Wynn • Alsace 2 (Partners only) Through 2012, partners who are successful selling basic virtualization and consolidation solutions are well positioned to be the largest recipients of infrastructure and cloud management revenue. Attend this session to learn how selling VMware Management Solutions provides a quick path to capitalize on a market that is projected to grow at nearly 30 percent annually. The session will provide attendees with an overview of the VMware Management Portfolio, ranging from ease-of-use VMware vCenter™ Operations, which is ideal as a VMware vSphere™ add-on sale, to strategic sales opportunities such as vCenter Configuration Manager, used for managing customer security and compliance requirements. Partners will learn how VMware delivers customer value and partner profitability at each stage of the customer journey; how to sell, position and identify opportunities; and how VMware supports partner sales through the development of go-to-market solutions for automated operations management, private cloud self-service, security and compliance, IT service management and application management.

SPO3987 Seven Corners and NetApp Accelerate the Journey to the Cloud Together Area of Interest F Technical Level l Speaker(s) George Reed, Seven Corners Spencer Sells, NetApp Description Venetian • Zeno 4610 The move to the cloud needs to be measured in terms of delivering real benefits above and beyond what virtualization offers—benefits that extend far beyond the IT budget and fuel true business transformation. The challenge for those considering a move to the cloud is in navigating the next steps toward a standardized and automated service-driven model, one that enables the delivery of IT as a service to internal and external business constituents. A successful cloud is built atop a strong foundation— a shared infrastructure that extends the notions of standardization, automation, and self-service. In this session, NetApp will discuss our cloud vision and bestin-class partner ecosystem, the fundamental elements of private cloud, the OnCommand unified management portfolio for cloud automation, and integration with VMware’s vCloud Director.


PAR3269 Zimbra: The New SMB Game Changer Area of Interest S Technical Level l Speaker(s) Paul Murphy, VMware, Inc. Description Wynn • Alsace 1 (Partners only) Messaging is a key pain point for the small and midsize segment. With the integration of the VMware Zimbra® product VMware now has a cutting-edge solution that is better, less costly and easier to use than anything else on the market.

Seven Corners is one of the most experienced international travel health insurance, trip insurance, and specialty benefit management companies in the industry. In the highly competitive insurance industry, the first company to deliver new services typically captures over 50% of the revenue opportunity. The agility and flexibility they have gained from moving to a private cloud help them deliver products faster, quickly identify the most productive programs, and rapidly capitalize on successes. Upon project completion, Seven Corners plans to store 100% of their data on NetApp and deliver all of their IT services based on a shared infrastructure from Cisco, NetApp, and VMware. Come hear how NetApp’s 2011 Visionary Leadership Award winner, Seven Corners, accelerated their journey to the cloud on NetApp

Join this session to learn about the product and hear from our sales experts on the strategies that are truly reasonable with your customer base. This technology will give you a competitive edge in your market and allow you to acquire new customers and expand your footprint within existing accounts. Session also scheduled: Thursday 12:30pm

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Monday, August 29 (continued) CIM2520 IT as a Service: Leveraging Private, Public and Hybrid Clouds in Higher Education Technical Level l Area of Interest E Speaker(s) Link Alander, Lone Star College Cory Bradfield, Lone Star College Venetian • Bellini 2005 Description The Lone Star College System is leveraging private, public and hybrid clouds to move from IT as a commodity to IT as a strategic enabler. Today’s instructors and students expect technology in the classroom to be as flexible and available as it is on their own personal systems. They want IT to be agile in meeting their needs; if it is not, they will go to the public cloud to get the service they expect.

10:00am – 11:00am (continued) SPO3992 Where is the ROI in Desktop Virtualization? How Can I Maximize It? Technical Level l Speaker(s) Jeff McNaught, Wyse Technology, Inc. Description Venetian • Lando 4304 The best way to hear about ROI for desktop virtualization is to hear from the companies that are doing it. Wyse’s Jeff McNaught will provide best practices and customer experiences from a variety of companies who are at the forefront of the Green IT, cloud computing and desktop virtualization movement and how they have solved the capex vs. opex dilemma. Whether the ROI is measured in energy, management time, PC replacement costs, or all of the above, Jeff will share how a variety of desktop virtualization deployments have reaped both short and longterm benefits, and how new endpoint devices and architectures are driving additional savings and benefits.

This session will walk you through how LSCS redesigned its enterprise core infrastructure on flexibility and agility across all 14 of its locations. LSCS will share the lessons it learned and the challenges it overcame as it evolved to an organization with a 90 percent virtualization rate, including “iStar,” its new PeopleSoft ERP system. Follow along on this journey and see how cloud computing with VMware enabled LSCS to efficiently deliver the IT services its users demand.

11:00am – 12:00pm BCA1950 Production Proven Methods of Running Enterprise Java on vSphere Technical Level s Area of Interest F Speaker(s) Jeff Battisti, Cardinal Health Emad Benjamin, VMware, Inc. Description Venetian • Venetian Ballroom I This session will share many of the production-proven methods of running Java on VMware vSphere™, covering scalability, load balancer integration, zero downtime of application releases, best practices, troubleshooting techniques and how to improve your application architecture using VMware vFabric components in addition to vSphere. Session also scheduled: Tuesday 5:30pm

BCA1995 Design, Deploy, Optimized SQL Server on VMware ESXi 5 Technical Level s Speaker(s) Scott Salyer, VMware, Inc. Description Venetian • Palazzo Ballroom G Many virtualization customers have begun looking at virtualizing their tier-1 applications, such as their enterprise resource planning (ERP) systems, SAP and SharePoint environments. At the heart of many of these businesscritical systems is Microsoft SQL Server. As virtualization has evolved, applications once considered too heavy to move out of the physical world are now being reevaluated for virtualization. Microsoft SQL Server can now take advantage of many of the features that VMware vSphere™ provides out of the box such as support for 64-bit technologies, NUMA support and hot-add CPU and memory. This session will cover design considerations for virtualizing SQL workloads, performance and scalability information, high-availability options, support considerations, as well as what’s new in VMware ESX® 5. Session also scheduled: Tuesday 2:30pm, Wednesday 4:00pm

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Monday, August 29 (continued) SEC4608 Journey to Your Cloud: Governance and Security In Your Cloud Technical Level l Speaker(s) John Steiner, VMware, Inc. Description Venetian • Zeno 4708 Cloud computing unleashes capabilities and potential never before imagined in the work place. A self-service computing model forces IT organizations to augment existing processes, procedures, security, governance and compliance models to accommodate real time computing requirements. A well defined governance and security practice in conjunction with refined process and automation are imperative to the success of cloud computing.

11:00am – 12:00pm (continued) CIM2750 Are All Clouds Commodity? Key Technical Considerations and Customer Experiences Technical Level n Speaker(s) Pat O’Day, BlueLock, Inc. Andrew Phillips, jclouds Pierre Tager, Adobe Systems Milt Volosyn, Consona Corporation Description Venetian • Murano 3301 With the term cloud so widely used, and used to encompass so many different concepts, it is easy to start believing that all clouds are essentially the same. Come learn about some of the key technical differentiators between commodity and enterprise cloud solutions and how these impact real-world scenarios. Top cloud use issues for enterprises such as portability, performance, security and advanced image management will be presented and differentiated as well as illustrated by customers talking through their use cases. Walk away understanding key differences between commodity and enterprise clouds and learn how the features offered by the VMware vCloud™ solution serve your company’s technical and business objectives.

In this session, the VMware Vision team will discuss the considerations and impacts cloud computing introduces to existing governance and security policies as well as private, public and hybrid cloud models. Session also scheduled: Thursday 10:30am

SPO3995 Storage Selection Techniques for Building a VMware Based Private Clouds Technical Level n Speaker(s) Sandeep Singh, Hewlett Packard Description Venetian • Lido 3101 As you move to build out a private cloud infrastructure with HP CloudSystem, storage looms as a major private cloud component that will have a major impact on deployment success. This breakout session will guide the audience through storage technology considerations for common private cloud scenarios. Participants will learn the importance of storage technologies such as Thin Provisioning, Tiered Storage, Replication, Multi-tenancy, and Mixed Workload to private cloud implementation and use cases. In addition this session will explore how these storage technologies can be integrated into a VMware based private cloud environment using technologies such as Thin Persistence, vStorage APIs for Array Integration (VAAI), vStorage APIs for Storage Awareness (VASA), and vCenter Site Recovery Manager (SRM). Attendees will walk away with a better understanding of storage requirements for different types of private cloud use cases, how VMware integration technologies factor into private cloud deployments, as well as private cloud storage provisioning process. Basic understanding of storage technology is recommended but not required.


SEC2284 Securing Government Virtual Environments: Part II Area of Interest G Technical Level n Moderator(s) Stan Novinsky, Johns Hopkins University Applied Physics Laboratory Michael Berman, Catbird Networks, Inc. Edward Haletky, The Virtualization Practice, LLC Speaker(s) Rob Randell, VMware, Inc. Keith Strange, Sayers40 Inc Venetian • San Polo 3501 Description A year ago, this same panel met in San Francisco to discuss the challenges of security and virtualization in government agencies and the obstacles that must be overcome when moving toward compliance in virtualized environments. Because the response to last year’s session was so overwhelming, panel members are meeting again this year to discuss security and compliance topics and take audience questions on related issues. Topics will include • Cloud security • Implementing the new vSphere™ vShield™ product line in government virtualized environments • Enhancements to the Secure Multi-Tenancy reference architecture announced in November 2010 • Current processes being used for certification, including the DISA STIG and the vSphere Hardening Guide

TEX2833 Reference Architecture to Autoscale an Instance of Apprenda’s SaaSGrid Application Fabric for .NET through VMware vCloud Director Technical Level n Area of Interest S Speaker(s) Abraham Sultan, Apprenda Description Wynn • La Tache 2 This session will discuss how to create an integrated framework to autoscale infrastructure supporting a .NET based cloud application fabric on the VMware vCloud™ platform. VMware vFabric Hyperic® HQ is employed to monitor and manage SLAs of the underlying Apprenda SaaSGrid application fabric. In the event of an SLA violation, Hyperic will trigger an alert to take corrective actions, such as spinning up and adding a new node as a virtual machine to a running SaaSGrid instance as a vApp and requesting that SaaSGrid provision that node as extra capacity for use by guest applications, thereby ensuring that SLAs can again be met without any human intervention. What is so unique in this solution is that the grid could scale at the Web tier, application tier or database tier independently, without any human interaction. A demonstration will be included to illustrate the solution.

We will also be raffling off two autographed books by Ed Haletky (VM Forums’ “Texiwill”): VMware ESX and ESXi in the Enterprise and VMware vSphere and Virtual Infrastructure Security.

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Monday, August 29 (continued) VSP3205 Technology Preview: VMware vStorage APIs for VM and Application Granular Data Management Technical Level s Speaker(s) Vijay Ramachandran, VMware, Inc. Satyam Vaghani, VMware, Inc. Venetian • Lando 4201 Description VMware vSphere™ users need a simple way to define, enforce and monitor data management services at the application granularity. Reliance on legacy storage architectures, abstractions and practices has hindered progress in this area. In this session, we will present the unique approach VMware offers to providing data management services at the virtual machine and application granularity. We’ll also introduce a new phase of the VMware vStorage API program and describe how it drives fundamental changes to existing storage systems to make them virtual machine aware. These changes will further allow data management providers in the ecosystem to build application-level data services on vSphere and enable customers to leverage vSphere and storage in radical new ways.

11:00am – 12:00pm (continued) TEX3178 Go to Market with VMware: Introducing the VMware Solution Exchange (VSX) for Partners and Developers Area of Interest E Technical Level l Speaker(s) Kristen Edwards, VMware, Inc. Sheryl Sage, VMware, Inc. Description Wynn • La Tache 1 In this session we will introduce and demo the VMware Solution Exchange (VSX), our latest enhancement to the Technology Alliance Partner Program (TAP). VSX is a new marketing and sales platform that enables partners and developers to list, collaborate and sell virtualization solutions. VSX enables VMware customers to discover, engage and deploy partner solutions including dependent VMware plug-ins, vApps and virtual appliances within a partner’s solution listing. VSP1933 Storage I/O Control for Network-Attached Storage Datastores Technical Level n Speaker(s) Ajay Gulati, VMware, Inc. Description Venetian • Marcello 4401 Virtual infrastructures often require shared storage for ease of management, live migration and the economies that come with sharing underlying resources. Storage systems are accessed by multiple virtual machines with varying demands and business priorities. Prioritized access to storage resources is one of the key requirements for successful storage level consolidation and prevention of unnecessary overprovisioning of the storage resources.

VSP3307 Deployment Considerations for ESXi 5.0 Technical Level n Speaker(s) David Day, VMware, Inc. Kyle Gleed, VMware, Inc. Description Venetian • Delfino 4001 This session will explore all you need to know about ESXi 5.0 deployment. We will start with the use of Image Builder to create ESXi images tailored for your environment. We’ll then go over deployment options such as VUM, scripted installation, Boot from SAN, and Auto Deploy. Finally we’ll address options for post-deployment configuration, including scripted installation, Host Profiles, and vCLI andPowerCLI scripting.

To address these issues, VMware introduced a new feature called Storage I/O Control (SIOC). In VMware vSphere™ 4.1 this feature was supported on only VMFS-based datastores. To answer customer demand, this feature has been enhanced in vSphere 5.0 to include support for NAS-based datastores (NFS).

Session also scheduled: Tuesday 1:30pm AND 6:00PM

SUP1003 Get Control Over Your Data as You Journey to the Cloud: The Brave New World of Cloud Security in a Data-Centric Universe Speaker(s) Eva Chen, Trend Micro, Inc. Description Venetian • Palazzo Ballroom D The world of computing is moving to the cloud —shared infrastructure, shared systems, instant provisioning, and pay-as-you-go services. And users can enjoy anytime, anywhere access to services and their data. But are we secure within the new cloud environments? Are data assets protected as they move around in the cloud? The answer to both is yes—as long as your underlying security architecture has been designed for the cloud.

This session will provide a quick overview of the feature and then take a look under the hood to understand how the feature works. Finally, we will demonstrate the feature’s effectiveness in isolating performance of applications considered high priority when demand for storage resources shared by the applications hits a peak. All of this will be illustrated using experimental studies conducted at VMware labs using SQL server–based databases. Session also scheduled: WEDNEsday 11:00am

VSP2360 VMware vCenter 5.0: What’s New, What’s Cool Technical Level n Speaker(s) Ratnadeep Bhattacharjee, VMware, Inc. Ameet Jani, VMware, Inc. Description Venetian • Venetian Ballroom E The upcoming release of VMware vCenter™ will offer many interesting new features as well as improvements to existing features that customers and partners have asked for. This session will discuss these new features and how each can help our customers and partners.

In this session Trend Micro CEO, Eva Chen, examines security concerns along the cloud journey and provides a framework to assess and prioritize security efforts. She then explores new technologies from VMware and Trend Micro that are already helping businesses to maintain privacy, integrity, and confidentiality in virtualized environments. Last, she will discuss evolving developments in the threat landscape, such as advanced persistent threats (APT) and mobile device hacking and how they relate to the private and hybrid cloud, as well as future innovations such as data-centric security that will enable companies to accelerate their cloud journey.

Session also scheduled: Tuesday 10:30am and 6:00PM, Wednesday 2:00pm

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Monday, August 29 (continued) 11:00am – 12:00pm (continued) GD04 Memory with Kit Colbert Kit Colbert, VMware, Inc. Speaker(s) Description Join Kit Colbert who will host this best practices group discussion on Memory.

11:30am – 12:30pm BCO3336 DR to the Cloud With SRM 5 and vSphere Replication—Service Provider Perspective Technical Level l Moderator(s) Gil Haberman, VMware, Inc. Parnaz Rafatjou, VMware, Inc. Speaker(s) Adam Greenfield, Hosting.com Vince Conroy, FusionStorm Dante Orsini, iland Omar Torres, VeriStor Systems Description Venetian • Titian 2301 Many service providers are ramping up services to enable disaster recovery to the cloud. In this session, VMware and a select group of service providers will present new services that will be delivered using VMware vCenter™ Site Recovery Manager 5 and VMware vSphere™ Replication. We will also discuss the future evolution of these services.


Session also scheduled: Tuesday 2:30pm, Thursday 12:00pm

GD10 Site Recovery Manager with Lee Dilworth Lee Dilworth, VMware, Inc. Speaker(s) Description Venetian • Toscana 3610 Join Lee Dilworth who will host this best practices group discussion on Site Recovery Manager.



BCO4816 Performing Disaster Recovery Miracles with VMware Technical Level n Speaker(s) Kipp Bertke, Ohio Department of Developmental Disabilities Description Venetian • Lido 3004 The Ohio Department of Development Disabilities serves more than 80,000 residents in Ohio and oversees a statewide system of support and services for people with developmental disabilities and their families. In this session, IT Manager Kipp Bertke will discuss how Ohio DODD sought a reliable, highly available IT infrastructure to meet the department’s growing IT needs and created an effective disaster recovery strategy to protect mission-critical data. The Ohio DODD developed a virtual data center by constructing VMware servers with Site Recovery Manager and a Dell Compellent SAN reducing the cost of power, cooling and the overall management of the IT environment. Kipp will also detail how the new virtual data center gave him the necessary tools to deploy a cost-effective disaster recovery strategy.

GD12 vCloud and vSEL with Ford Donald Ford Donald, VMware, Inc. Speaker(s) Description Venetian • Toscana 3605 Join Ford Donald who will host this best practices group discussion on vCloud and vSEL. GD13 Cloud Foundry with Martin Englund Speaker(s) Martin Englund, VMware, Inc. Description Venetian • Toscana 3609 Join Martin Englund who will host this best practices group discussion on Cloud Foundry. LAS4002 VMworld Labs Using Auto Deploy with Stateless ESXi Technical Level n Speaker(s) Dan Anderson, VMware, Inc. Description Venetian • Bellini 2101 This session will cover the lessons learned deploying the largest Auto Deploy environment to date. Looking in depth at the boundaries of the current solution and how to architect your way around them.

This session will allow attendees to understand how to implement virtualization to create a private cloud, and reduce IT infrastructure costs. In addition, attendees will learn how to combine server and storage virtualization for a private cloud that provides comprehensive disaster recovery and data management for improved data availability. Building Resilient, High-Performance, Distributed Applications That Are Data Intensive CAP1992 Technical Level n Speaker(s) Michael Lazar, VMware, Inc. Description Venetian • Marcello 4504 This session will provide an overview of the challenges to building a scalable, data-intensive application that dynamically runs across many machines and requires—as a foundation—a fast, scalable, fault-tolerant distributed system. It will look at the sources of potential failure (computers, network switches, disks) and data synchronization issues. It will also examine how to scale such a system in a highly available and faulttolerant manner.


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Monday, August 29 (continued) PAR3071 Plan, Build and Deliver a VMware Zimbra Cloud Application Business Technical Level l Area of Interest S Speaker(s) Azdio Ballesteros, VMware, Inc. Jing To, VMware, Inc. Wynn • Alsace 1 Description (Partners only) Service providers are challenged to deliver reliable, useful and high-value cloud-based solutions to consumers and businesses alike. As applications in the cloud are increasingly being adopted by many organizations, service providers must continually adapt and deliver new services and offerings to acquire and retain customers. VMware Zimbra® is a next-generation messaging and collaboration solution that delivers a superior user experience with an open and extensible platform for easy integration with public or private cloud applications and data. Zimbra on VMware vSphere™ significantly improves efficiencies and opportunities in both business support system (BSS) and operational support system (OSS) areas while delivering new avenues for growth. In this session you will learn about the steps required to estimate utilization for an initial deployment, grow the platform, operationally support the platform and extend it with valuable services. Zimbra migrations, deployments in multiple geographic regions and the market opportunities for differentiation or upselling of additional services will be covered. Investment and architectural considerations when delivering your Zimbra as a cloud business offering will also be discussed.

11:30am – 12:30pm (continued) EUC2846 View Enterprise Architecture Design and Implementation Best Practices Technical Level s Speaker(s) John Dodge, VMware, Inc. Thomas Walker, VMware, Inc. Description Venetian • Palazzo Ballroom L During this session you will learn how to leverage the best and latest features in VMware View™ for your enterprise-scale infrastructure, as well as best practices for planning and executing your deployment. You will learn how to properly design your storage infrastructure using the latest sizing guidance for IOPS and footprint. Hear how the experts determine if your network is ready for PCoIP from the perspective of bandwidth, latency and quality of service. Session also scheduled: Tuesday 5:30pm

EUC4223 Defining Your Journey to Better End-User Computing Technical Level l Speaker(s) Brian Gammage, VMware, Inc. Description Venetian • San Polo 3404 PC-based computing is grinding to a halt, as IT organizations struggle with outdated processes and tools that satisfy neither users nor business owners. Mobile devices, new collaboration tools and cloud-based applications are challenging current approaches and showing the promise of better alternatives. How can you navigate your way from the PC-based age to this new era of diversity, productivity and collaboration at a pace that fits with your budget and without compromising data security or the function of the applications your users depend on? We have the answers. During this session industry expert Brian Gammage will describe the VMware vision for end-user computing and what achieving this vision will mean for business, IT and users. Attend this session to learn how to plan for your end user computing journey.


PAR3245 Management Overview Part 2 of 2: Whiteboarding the Customer Value Proposition Technical Level n Speaker(s) Martin Klaus, VMware, Inc. Description Wynn • Alsace 2 (Partners Only) Are you looking for a simple, yet effective way to show customers how VMware Management Solutions combined with your expertise can help solve their challenges and support their journey to delivering IT as a Service?

PAR2341 Best Practices for Selling VMware vSphere Enterprise Plus Technical Level l Speaker(s) Michael Adams, VMware, Inc. Description Wynn • Chambertin 1 (Partners only) This session will focus on the best practices for selling the VMware vSphere™ Enterprise Plus edition and acceleration kit. As the highest VMware vSphere offering, Enterprise Plus allows for the creation of the largest virtual machines at the smallest operating cost possible. In addition, the VMware vSphere 5.0 release adds new functionality, which only enhances this powerful value proposition.

Look no further. The new VMware Management Whiteboard is an interactive exercise designed to help prepare you for your next important customer conversation. The Whiteboard playbook provides best practices techniques for delivering the VMware Management value proposition and provides specific examples of how VMware Management tools and process improvements can help them more effectively manage an increasing number of VMs, ensure better SLAs and respond to higher rate of change with the same number of people and budget resources. Because the whiteboard is focused on best practices and recommendations for getting more return out of existing VMware investments, it allows you to engage your clients in the conversation and agree on an action plan for additional business opportunities going forward. Best of all, the whiteboard can be customized and extended as needed whether you’re drawing on the back of a napkin or presenting to room full of people.



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Monday, August 29 (continued) VSP2757 A Deep Dive on Virtual Distributed Switching and Cisco Nexus 1000v Technical Level n Speaker(s) Jason Nash, Varrow Description Venetian • Murano 3203 This session will provide an in-depth look at the distributed virtual switching technologies available in VMware vSphere™. The discussion will start with an overview of both the integrated distributed virtual switch and the Cisco Nexus 1000v. We will compare the options, highlighting features, functionality, management, complexity and operational considerations.

11:30am – 12:30pm (continued) SPO3953 Moving to Agile Application Development with VMware vFabric on Vblock™ Infrastructure Platforms Technical Level s Speaker(s) Kunjal Trivedi, VCE Description Venetian • Lando 4304 Cloud based applications drive requirements for both virtual and physical resources in the data center. In this session, we will discuss examples of data intensive requirements and the stages of the application lifecycle. Discover an application health and monitoring model for Vblock platforms and vFabric components together with automatic scale-up and scale-down of virtual and physical resources.

Each available option provides its own set of features, functions, challenges, and design and deployment considerations. During the session the components, design and implementation considerations, and troubleshooting recommendations will be covered in depth. Attendees will come away with the knowledge they need to decide which of these technologies fits the requirements for their environment as well as the understanding to deploy them.

SPO3989 Cisco VXI: Optimized infrastructure for Scaling VMware View Desktops With Confidence Technical Level n Speaker(s) Ashok Rajagopalan, Cisco Systems, Inc. Description Venetian • Zeno 4610 Desktop virtualization is rising to the top of the “must do” list for more and more companies because of its expected benefits to IT and end users. However, many organizations wrestle with the challenges of ensuring they have the right infrastructure to address the unique demands that desktop workloads place upon an enterprise data center. Care must be taken with desktop virtualization projects to ensure that organizations can fully realize the benefits as well as a positive end-user experience. Additionally, companies are increasingly seeking to address the convergence of new virtual desktops with existing enterprise rich-media collaborative applications, and the constraints that traditional approaches to desktop virtualization place on delivering latency-sensitive, media-rich communications.


VSP3116 VMware vSphere 5.0 Resource Management Deep Dive Technical Level s Speaker(s) Frank Denneman, VMware, Inc. Valentin Hamburger, VMware, Inc. Venetian • Venetian Ballroom G Description This session covers everything you need to know about resource management in the latest release of VMware vSphere™. We will go over key design principles, best practices and recommendations for using resource pools together with VMware Distributed Resource Scheduler (DRS) or VMware Distributed Power Management clusters. Learn about the latest performance improvements as well as other enhancements.

These challenges can often impact the move from a small pilot or proof-of-concept to a full scale production environment. This session will discuss how Cisco’s Virtualization Experience Infrastructure (VXI) delivers a desktop virtualization solution that can help address the demands of IT, business owners, and end-users. Cisco VXI with VMware enables the fully virtualized collaborative workspace that integrates rich collaborative applications including unified communications, and immersive rich media, with desktop virtualization. Attend this session to learn how the Virtualization Experience Infrastructure (VXI) enabled by Cisco and VMWare, provides an integrated solution inclusive of collaboration-capable client devices, network, security, computing and storage.

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We’ll provide a deep dive into the DRS algorithms and discuss in detail how DRS detects and responds to cluster imbalance and the factors that affect virtual machine migration decisions. We’ll also go over the top DRS issues and concerns raised by customers and provide answers to common questions such as cluster sizing, integration of DRS and VMware High Availability, using resource pools, and affinity/anti-affinity rules, along with troubleshooting tips. Session also scheduled: Thursday 10:30am

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Monday, August 29 (continued) CIM3417 VMware Journey 2011 and Beyond: Accelerate IT, Accelerate Your Business Technical Level l Speaker(s) Andrea Eubanks, VMware, Inc. Aditya Phadke, VMware, Inc. Venetian • Bellini 2005 Description The VMware Journey defines the prescriptive adoption path taken by successful customers in achieving IT as a Service. VMware, through customer research, has developed a comprehensive ‘Journey Framework’. This framework helps customers understand, undertake and accelerate their Journey in a systematic and predictable manner while maximizing the business value derived from virtualization. In this session we will present the readout of the Journey customer research in 2011. We will present the successes, obstacles and best practices that customers encounter on their path to IT as a Service

12:30pm – 1:30pm BCA1360 How a Global Enterprise Virtualized Exchange 2010 Technical Level n Area of Interest F Chris Haaker, Reed Elsevier Jeff Szastak, VMware, Inc. Speaker(s) Description Venetian • San Polo 3501 Testimonial from a VMware global enterprise account on how it successfully virtualized 100 percent of its Exchange 2010 implementation, including the database availability group (DAG) mailbox servers. We will discuss decision factors for virtualizing the entire Exchange 2010 stack for 60,000+ mailboxes, Exchange 2003 to Exchange 2010 migration planning, deployment and migration experiences and a year and a half of production experiences running Exchange 2010 on VMware vSphere™. We will close with how virtualizing Exchange 2010 has made the Exchange team more agile, increased flexibility, provided even higher availability and delivered value back to the business. Session also scheduled: Wednesday 8:30am

BCA2096 Deploying an Integrated SAP and VMware Stack—Best Practices Technical Level n Speaker(s) Michael Hesse, VMware, Inc. Vas Mitra, VMware, Inc. Markus Winter, SAP AG Description Venetian • Lando 4201 This session will cover the main integrations between SAP and VMware that enable customers to better architect and manage SAP deployments on VMware vSphere™. Stuck Between Stations: From Traditional Datacenter to Internal Cloud CIM2561 Technical Level n Speaker(s) Chris Wolf, Gartner Description Venetian • Lido 3101 Many organizations want to be more “cloudlike” in delivering IT services, but the path to the cloud is difficult to navigate. This session will focus on the building blocks required to transform a traditional datacenter into an infrastructure-as-a-service (IaaS) environment. We will cover low-level architecture configurations such as virtual machine templates and virtual hard disk architecture best practices, along with security, compliance and multitenancy issues and technical and operational nuances of IaaS delivery. The new Gartner maturity model for building an internal cloud will be featured. In this session you will learn about • Building blocks, product selection criteria and best practices for building private and hybrid clouds • Steps to take today to prepare for maturing IaaS management solutions • Best practices for securely offering multitenant shared environments

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Monday, August 29 (continued) SPO3991 Achieve End to End Visibility in Large Scale Virtual/Private Cloud Environments Technical Level l Speaker(s) Leena Joshi, Splunk Description Venetian • Murano 3301 Large scale virtualized environments present unique management challenges especially when it comes to interlinking issues happening with application performance or end user experience to underlying hypervisor, network, storage or server hardware issues. Environments with thousands of virtual machines typically require enormously scalable approaches to monitoring performance and response times of all the different infrastructure components—they present a pattern detection and correlation challenge as well as a data management and organization challenge.

12:30pm – 1:30pm (continued) SEC2484 PCI-DSS Compliant Cloud—Design and Architecture Best Practices Area of Interest R Technical Level l Moderator(s) Hemma Prafullchandra, HyTrust Speaker(s) Allan MacPhee, Trend Micro, Inc. Tom McAndrew, Coalfire Systems, Inc. Davi Ottenheimer, VMware, Inc. Ken Owens, Savvis Description Venetian • Venetian Ballroom I The Payment Card Industry Data Security Standard (PCI DSS) is one of the most detailed compliance requirements published to date. A new version was released in October 2010, along with supplemental guidance for virtual environments.

Splunk with its unique technology agnostic, data-centric approach provides a holistic approach to performance, availability, security, forensics in large scale private cloud environments. Come hear real world customer examples of finding and fixing problems quickly in environments with tens of thousands of virtual machines. See for yourself—the power of all your data from every tier of your environment in one place and navigating through it rapidly to monitor and maintain your KPIs.

In this session, an experienced panel of virtual/cloud service providers, vendors, and qualified security assessors will provide their insight on emerging compliance solutions and strategies for virtualization and PCI compliance. The panel will also address PCI DSS requirements, with an emphasis on how they apply to virtualized infrastructure and on how to balance the goal of reducing scope with the cost of implementing and maintaining the necessary controls.

TEX2966 How to Build a Distributed Firewall Technical Level s Speaker(s) Jakob Andersen, VMware, Inc. Kristian Lassen, VMware, Inc. Description Wynn • La Tache 2 This session will demonstrate how to build and deploy a distributed firewall solution. You will learn how a solution can easily deploy agent virtual machines and VMware vSphere™ installation bundles to individual VMware ESX® hosts and have them integrate seamlessly with core vSphere features such as distributed virtual filter, distributed resource scheduling, high availability, fault tolerance, maintenance mode and the vSphere permission model.

SPO3049 Advanced SAN Functionality for Data Protection and Disaster Recovery Technical Level n Speaker(s) Bob Ganley, Dell Storage Will Urban, Dell Storage Description Venetian • Marcello 4401 Many organizations want to virtualize their tier 1 applications but are struggling with how to best manage data protection and disaster recovery. vSphere provides the ideal environment in which companies can implement strong data protection and be ready to weather unforeseen interruptions. Advanced SAN technology complements vSphere with capabilities like snapshots, replication, cloning and integration with SRM and vCenter. This session will outline a strategy and detail tactics that leverage the intersection of virtualization and the latest shared storage technologies to simplify and strengthen an organization’s abilities to provide Business Continuity and Disaster Recovery.

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TEX3384 VMware vSphere Out of the Box: Developing Embedded OEM Opportunities with VMware Area of Interest S Technical Level l Speaker(s) Ken Brady, VMware, Inc. Description Wynn • La Tache 1 Independent software vendors (ISVs) in many vertical markets are realizing that delivering a preconfigured, ready to go, turnkey solution with VMware vSphere™ has many benefits. These advantages include providing server consolidation, business continuity, high availability and disaster recovery solutions to an ISV’s application while also reducing implement time. This session will highlight a few solutions that are already in production, overview the TAP OEM program, and provide details on best practices for architecting embedded solutions.

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Monday, August 29 (continued) GD18 vSphere Platform and ESXi with Kyle Gleed Speaker(s) Kyle Gleed, VMware, Inc. Description Venetian • Toscana 3604 Join Kyle Gleed who will host this best practices group discussion on vSphere Platform and ESXi.

12:30pm – 1:30pm (continued) VSP3299 Using VMware vSphere Storage Appliance to Create Shared Storage from Local Storage Technical Level n Speaker(s) Edward Hsu, VMware, Inc. Todd Muirhead, VMware, Inc. Description Venetian • Palazzo Ballroom G The new VMware vSphere™ Storage Appliance uses the local disks on up to three vSphere servers to create shared storage. This allows VMware vMotion®, VMware Distributed Resource Scheduler and VMware High Availability to be deployed in environments that do not have a SAN. This session will explore the architecture, performance, and usage examples of the new vSphere Storage Appliance.

Session also scheduled: Wednesday 12:30pm, Thursday 1:30pm

GD21 Storage with Cormac Hogan and Nathan Small Speaker(s) Cormac Hogan, VMware, Inc. Nathan Small, VMware, Inc. Description Venetian • Toscana 3609 Join Cormac Hogan and Nathan Small who will host this best practices group discussion on Storage.

VSP3864 Best Practices for Virtual Networking Technical Level s Speaker(s) David Garcia Jr, VMware, Inc. Description Venetian • Delfino 4001 Join us as the Global Support Services experts review virtual networking from a supportability perspective. Topics covered are best practices for physical and virtual switch configurations involving Spanning Tree, beacon probing, 802.1Q VLAN/PVLAN tagging and 802.3 AD link aggregation, along with tips and tricks for common issues and troubleshooting of virtual networks. This session focuses on being successful in your current virtual networking configurations and learning to spot areas of concern. This is one of our most popular Customer Support Day presentations.


GD23 vCenter with Justin King Justin King, VMware, Inc. Speaker(s) Description Join Justin King who will host this best practices group discussion on vCenter.



1:00pm – 2:00pm BCO2915 Data Protection for the Cloud Technical Level n Speaker(s) Peter Kisich, IBM Carlos Lizarralde, IBM Description Venetian • Titian 2301 As cloud infrastructures continue to trend to higher tiers and larger data requirements, solving the challenges of backup, replication and data recovery becomes more mission critical. Backup and storage technology integration with VMware VADP, Site Recovery Manager and VAAI are essential to data protection strategies for the cloud. Software and hardware solutions leverage the VMware data protection framework to provide • Zero-impact backup to primary storage and server • Virtual machine consistent space-efficient snapshots with no I/O overhead • Deduplication for optimal storage of historical data • Data replication that is easy to configure and monitor


VSP3866 Performance Best Practices and Troubleshooting Technical Level s Speaker(s) Blair Doyle, VMware, Inc. Mostafa Khalil, VMware, Inc. Jake McDermott, VMware, Inc. Description Venetian • Venetian Ballroom E Performance issues and troubleshooting are often in the critical path of any virtualization effort. Presented by VMware technical support experts, this session is designed to provide insight into performance issues and best practices that VMware support and field organizations resolve on a regular basis. It will cover top-down holistic troubleshooting and application of best practices in a virtualized cloud environment. This session will also cover utilizing the appropriate tools, benchmarking and knowledge to troubleshoot the environment from the application level to the physical hardware level in a real-world setting. This is one of our most popular Customer Support Day presentations.

IBM can provide comprehensive insights into technologies that best address these key challenges for the cloud.

Session also scheduled: Tuesday 1:00pm, Thursday 12:00pm

GD15 vSphere HA and FT with Tom Stephens and Keith Farkas Speaker(s) Keith Farkas, VMware, Inc. Tom Stephens, VMware, Inc. Description Venetian • Toscana 3605 Join Tom Stephens and Keith Farkas who will host this best practices group discussion on vSphere HA and FT. Session also scheduled: Tuesday 2:30pm

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Monday, August 29 (continued) EUC2052 Desktops from the Cloud: Beware of Falling Objects Technical Level n Speaker(s) Scott Davis, VMware, Inc. David Stafford, VMware, Inc. Venetian • Lido 3004 Description Desktop as a service (DaaS) is one of the hottest discussion in client computing. The cloud paradigm promises to revolutionize the way people consume desktop services in the future.

1:00pm – 2:00pm (continued) CAP3362 Big Compute and Big (NoSQL) Data Panel Technical Level n Moderator(s) Josh Simons, VMware, Inc. Speaker(s) Amr Awadallah, Cloudera, Inc. Clint Green, Data Tactics Corporation Luke Lonergan, EMC Corporation Richard McDougall, VMware, Inc. Description Venetian • Marcello 4504 This panel will discuss the ways that Hadoop, SQL and NoSQL databases are being used to provide computing services to the enterprise for analytics. We will hear from each of several of the leading providers of big data software and infrastructure, followed by an open panel discussing the areas from each speaker.

But what does that mean, what is it and is it real? Attend this session to demystify this concept. We will take a broader “analyst” view of DaaS to explore what it is and what it is not. What are the requirements important for IT and end users? What are the technical and business challenges of this model?

EUC1656 Modernize the Desktop for Better Patient Care Area of Interest H Technical Level l Moderator(s) Tisa Murdock, VMware, Inc. Speaker(s) Aivars Apsite, Metro Health Joseph Egan, Childrens Hospital Central California Jim Ferrens, Johns Hopkins Hospital Troy Griese, MidMichigan Health Description Venetian • Murano 3203 High availability for point of care solutions is now a requirement for Electronic Medical Record (EMR) application delivery. Join this session and learn how four healthcare organizations are using virtualization to modernize clinical desktops and medical applications used at the point of care so they can be delivered as non-stop services from the datacenter. Fast and efficient access to medical applications from any terminal or device throughout the healthcare system is key to helping clinicians be more effective and efficient; ultimately improving patient care. Reduced application deployment times, increased data security, along with non-disruptive updates for caregivers are some additional benefits from virtualizing and modernizing clinical desktops and applications.

HOW TO SECURE VAPOR.

Modernizing the Desktop to Provide Better Business Continuity While Reducing Operational EUC2048 Costs for State and Local Government: Panel Discussion Area of Interest G Technical Level l Moderator(s) Courtney Burry, VMware, Inc. Kipp Bertke, Ohio Department of Developmental Disabilities Speaker(s) Jonathon Moore, Ohio Department of Transportation Alex Musicante, City of Pittsburgh Description Venetian • San Polo 3404 Learn how state and local agencies, including the Ohio Department of Disabilities, the Ohio Department of Transportation and the City of Pittsburg, have leveraged VMware View™ and VMware ThinApp™ to enhance business continuity, provide flexible and secure access to employees and local constituents and streamline the costs of managing and maintaining their PC environments.

Clouds create new opportunities and risks. Securing the cloud is the #1 obstacle to adoption, while using and building clouds requires a new approach to networking.

© 2011 Juniper Networks, Inc.

Whether you're looking to re-architect your data center as a private cloud or sourcing public cloud services, you face new risks and demands. Your instincts serve you well. Old approaches to security and networks complicate your environment instead of reducing risk.

By moving to virtualized desktops and applications, state and local entities across the world are seeing higher desktop availability that allows them to better serve their communities even in the event of a natural or humanmade disaster and a significant reduction in maintenance costs and the time associated with provisioning, upgrading and reimaging desktops.

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This is why Juniper has pioneered new technologies, purpose-built to deliver and secure the traffic flows and resources of the cloud in both the physical and virtual worlds. Like the cloud itself they are elastic, dynamic and highly scalable. For Juniper the new network is here and it enables your secure cloud.

Visit us at booth # 1207 or online at juniper.net.

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Monday, August 29 (continued) VSP1956 The VMware ESXi Quiz Show Technical Level n Area of Interest F Moderator(s) John Troyer, VMware, Inc. Duncan Epping, VMware, Inc. Pablo Roesch, VMware, Inc. Speaker(s) Description Venetian • Venetian Ballroom G Join us for our very first VMware ESXi™ Quiz Show, where teams of vExperts and VMware engineers will match expertise on technical facts and trivia related to VMware ESXi and related products. We will cover topics related to ESXi migration, storage, networking security and VMware products. As an attendee, you will get to see the experts battle each other. For the very first time at VMworld, you will decide who leaves the stage as a winner: The audience gets 40 percent of the vote.

1:00pm – 2:00pm (continued) EUC2866 View Troubleshooting: Looking Under the Hood Technical Level s Speaker(s) Matt Coppinger, VMware, Inc. John Dodge, VMware, Inc. Description Venetian • Palazzo Ballroom L In this session you will learn how to troubleshoot VMware View™ from some of the best field troubleshooters. You will learn how to identify the failure domain and obtain clues that point to root causes and how to resolve problems quickly and efficiently. You will be able to identify key logs and critical indicators of problems as well as determine if View is running smoothly. Do not attempt to operate View without attending this session. Session also scheduled: Wednesday 11:30am

LAS4004 VMworld Labs Cloud and Virtualization Software Architecture Technical Level n Speaker(s) Curtis Pope, VMware, Inc. Michael White, VMware, Inc. Venetian • Bellini 2101 Description This session will take a closer look at the VMware software components of the Hands-On Labs. Discuss with the lead architects how the labs were put together and how the environment will be utilized after the events are over.

SPO3962 Enabling Business Continuity with VMware Metro vMotion Using Cloud-optimized Network and Storage Infrastructure Technical Level l Speaker(s) Jason Nolet, Brocade Description Venetian • Zeno 4610 To fully realize the business agility promised by virtualization and cloud architectures, we must enable the seamless mobility of workloads between data centers. Business continuity also demands that we eliminate any notion of application downtime and make use of all data center resources to ensure continuous availability of applications and data.

1:30pm – 2:30pm SUP1022 Partner Track Super Session Speaker(s) Scott Aronson, VMware Tiffani Bova, Gartner Description Wynn • Latour Ballroom Come hear Carl Eschenbach, Co-President of Customer Operations for VMware, kick-off Partner activities for VMworld 2011. Join Scott Aronson, SVP of Global Channels and Alliances for VMware, in conversation with Tiffany Bova of Gartner Research to learn about VMware’s vision for joint success with our partner community.

Technology is now available to achieve these goals by freeing your business from the bounds of geography, allowing you to put your data centers wherever it makes sense, and to dynamically move your virtualized workloads across data centers based on business demand. Jason Nolet, Vice President, Data Center and Enterprise Networking, will describe a reference architecture incorporating vMotion over distance, EMC VPLEX virtual storage and Brocade networking infrastructure to satisfy key VM mobility use cases, including: • Disaster avoidance (not just recovery) • Zero-downtime maintenance • Non-disruptive data center consolidation • Application performance optimization between data centers • Optimization of power and other operational costs With products that are available today, the vMotion over distance, EMC VPLEX virtual storage and Brocade networking solution has been tested and proven under production workloads to create extensions between primary and remote data centers that ensures applications and their storage are continuously available. Learn how you can leverage the infrastructure you already have in place for disaster recovery and, with minimal investment, fully remove the physical boundaries between data centers for unparalleled business agility and continuity.

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Monday, August 29 (continued) CIM2680 Managing a VMware Environment: What to do in the First 180 Days Technical Level l Area of Interest R Speaker(s) Andrew Yanosick, Thermo Fisher Description Venetian • Bellini 2005 In this breakout session Thermo Fisher Scientific’s IT Manager Andy Yanosick will walk through • How to assess existing capacity and growth needs to guarantee performance and growth availability in the near term • How to create a 90-day plan that targets areas for optimization and procedural improvement • How to prioritize and implement best practice initiatives in a rapidly growing environment

2:00pm – 3:00pm BCO2913 DR Troubleshooting and Configuration Tips for Multi-site Storage Replication with Site Recovery Manager Technical Level n Speaker(s) Leon Levy, Hewlett Packard Lucas Nguyen, VMware, Inc. Matthias Popp, Hewlett Packard Description Venetian • Lido 3101 There are multiple ways to deploy multisite virtual machine and data replication. This presentation will describe a set of detailed best practices to plan, set up, deploy, troubleshoot and operate a remote copy infrastructure using Site Recovery Manager in conjunction with HP EVA Continuous Access Software and the HP EVA Replication Adapter for VMware Site Recovery Manager. A building-block approach will be used to design the complete solution, providing a step-by-step set of best practices to deploy the requisite technical components from VMware and HP, showing the relationships and interdependencies. Highlights of this presentation will also include the differences between configuration of the new adapter from HP with the latest version of VMware Site Recovery Manager (Site Recovery Manager 5.0) compared to the previous versions of VMware Site Recovery Manager and EVA adapter.

With an extensive operations background but little VMware experience, IT Manager Andy Yanosick was brought into Thermo Fisher Scientific’s datacenter to create and institute best practices for the virtualized infrastructure. Starting with a 90-day plan, Andy identified key areas that needed to be addressed immediately while planning out longer term initiatives and at the same time learning the ins and outs of the VMware infrastructure and its accompanying ecosystem. Andy will walk through which programs and ideas worked and which could have been implemented differently or not at all. The target audience for this session is new managers and supervisors in a VMware environment, and Andy will invite attendees to provide input as to what works/does not work when managing their own VMware environments.



BCO3420 Avoiding the 16 Biggest High-Availability and Distributed Resource Scheduler Configuration Mistakes Technical Level n Speaker(s) Greg Shields, Concentrated Technology Description Venetian • Palazzo Ballroom O Everyone thinks HA and DRS are wonderful technologies. Yet both can be notoriously dangerous when misconfigured. Make mistakes with either, and they will take down your virtual infrastructure more quickly than you can imagine. VMware expert Greg Shields has collected 16 of the biggest mistakes he has seen in his consulting travels. In this not-to-be-missed session, Greg shares all, along with simple solutions that will keep your virtual environment healthy. Be sure not to miss this session. You will want to remote your systems immediately afterward to see if you have made these mistakes too.

CIM3177 Cloud Architectures to Deliver Healthcare as a Service (HaaS) Area of Interest H Technical Level l Speaker(s) Stephen Henson, Concentra Steven Kaplan, INX Mariano Maluf, GNAX Christopher Reed, INX Description Venetian • San Polo 3501 Cloud computing offers new, powerful and innovative ways to enable different industry vertical application stacks and its associated infrastructure and achieve higher levels of flexibility, robustness, agility and performance. This panel, with representation from INX, GNAX and VMware, will discuss in depth the IT infrastructure and healthcare applications architectures necessary to deploy healthcare applications as a service (HaaS) within the different models of cloud computing, namely, private, public or hybrid.

Session also scheduled: Monday 8:30am, Tuesday 11:30am

CIM4280 VMware vCenter Operations in the Real World Technical Level n Area of Interest H Moderator(s) Martin Klaus, VMware, Inc. Fletcher Cocquyt, Stanford University Ian Dodd, Kaiser Permanente Speaker(s) Brian Mack, MAXIMUS Description Venetian • Palazzo Ballroom G In this session, three VMware customers will talk about their deployment of vCenter Operations. Speakers will discuss how they’ve implemented vCenter Operations in their environment, the results they’ve seen so far, lessons learned along the way and any advice and recommendations they would like to pass on to others. Each panelist presentation will cover a specific aspect of vCenter Operations to guarantee interesting use cases and broad range of environments, followed by QandA. Session also scheduled: Wednesday 3:30PM

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Monday, August 29 (continued) EXPERTS-01 Knowledge Experts One-on-One - 01 Speaker(s) Kit Colbert, VMware, Inc. Lee Dilworth, VMware, Inc. Ford Donald, VMware, Inc. Martin Englund, VMware, Inc. Krishna Raj Raja, VMware, Inc. Ravi Soundararajan, VMware, Inc. Description Venetian • Sands Foyer Knowledge Experts in Memory, Site Recovery Manager, vCloud and vSEL, and Cloud Foundry.

2:00pm – 3:00pm (continued) EUC3157 VMware Zimbra: Next Gen Collaboration for Your Cloud Technical Level l Speaker(s) Sam Khavari, VMware, Inc. John Robb, VMware, Inc. Description Venetian • Murano 3301 Enterprise email and collaboration technologies have evolved dramatically over the last several years, fueled by a number of pivotal market trends. These trends are driving the transformation of the enterprise workspace and shaping the collaboration model of the future. Influenced by what they experience in the consumer market, end users expect to be able to collaborate seamlessly—for instance, securely sharing documents from the cloud—with integrated applications that can be accessed from any device, anywhere at any time. Moreover, with virtualization and IT as a service, administrators are demanding applications that are easier to deploy, manage and update.

SEC1236 Penetration Testing the Cloud Technical Level n Speaker(s) Davi Ottenheimer, VMware, Inc. Description Venetian • Venetian Ballroom I Cloud computing is said to represent a fundamentally different approach to building IT environments. Lessons from common management tools and processes, which work with discrete processes across static computing stacks, often are not incorporated into the new virtual environments. Predictably, this causes gaps in security.

During this session, you will learn how VMware Zimbra®, the leading alternative to Microsoft Exchange, is revolutionizing how individuals collaborate while dramatically simplifying the software stack and embracing the IT platform of the future. By leveraging virtualization in unique ways, Zimbra is delivering SaaS-like functionality and dramatically improving user productivity in either the private cloud or the public cloud.

This presentation shows where and how to test for weakness. You will also learn how to deploy controls and improve security when resources are pooled across multiple sources, provisioning and capacity are highly dynamic, and configurations are fluid.

Moreover, the session will detail how the future of enterprise collaboration will enable end-user freedom by aggregating communications, activity streams, workflows, alerts, files, data and applications into unique “workspaces” that users can access, share and update from anywhere and any time in any manner, all with the management, provisioning, security and control that IT administrators expect.


SEC2942 Building Secure Private and Hybrid Clouds: Proof Points Not Promises Technical Level n Area of Interest G Anil Karmel, Los Alamos National Laboratory Speaker(s) Ravi Kumar, VMware, Inc. Julie Roman, FICO Description Venetian • Lando 4201 Cloud computing promises to change the economics and increase the agility of Corporate IT. But IT executives want these benefits with the same level of trust as their existing datacenters. A successful cloud model must meet IT compliance requirements for change management, configuration management, access controls, auditing and logging. Virtualization security solutions provide control and visibility to build trusted private and hybrid clouds, providing customers the opportunity to leverage public clouds when appropriate to increase agility and efficiency.

The session will conclude with best practices for evaluating, selecting and deploying a collaboration solution with a framework to help you ensure you have the right roadmap in place to meet current and future needs. EUC4080 Integrate “Social” into the Enterprise to Improve Productivity: Socialcast Technical Level l Speaker(s) Timothy Young, Socialcast Description Venetian • Marcello 4401 Companies are overwhelmed with the vast quantities of data generated during the normal course of business. Information is stored in various systems throughout the company creating knowledge silos. How can companies optimize the flow of information across various teams and organizations to promote efficiency, knowledge sharing and a connected, well-informed workforce?

Case studies presented by FICO and Los Alamos National Laboratory will present design guidelines and approaches in how each organization evolved their infrastructure investment into secure private and hybrid clouds respectively. Los Alamos will further discuss the movement of workloads from an on premise deployment to an off premise public cloud with control, visibility and flexibility to meet IT compliance requirements.

The solution is Socialcast, an enterprise social collaboration platform recently acquired by VMware. Built on a powerful activity stream engine, Socialcast unites people, data and applications in real-time and is accessed through an intuitive interface from the desktop or on a mobile device. Socialcast liberates the pockets of knowledge trapped inside business systems like Sharepoint, Salesforce.com, SAP or Intranets and creates a central nervous system that unifies every piece of corporate information.


Learn how Socialcast applies a social layer to data, supporting real-time collaboration across teams, organizations and geographies, humanizing the business of work inside a company.

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Monday, August 29 (continued) SUP1004 The Agony and the Ecstasy—Two Days in the Life of a CIO Speaker(s) Karen Sage, CA Technologies Description Venetian • Palazzo Ballroom D Using customer examples we’ll illustrate how new approaches to IT management accelerate more effective adoption of cloud computing across a converged, massively virtualized VMware infrastructure. We’ll discuss the ‘agony’—how challenges in areas such as application migration, service provisioning, network management, and capacity planning can bury even the best IT organizations—and we’ll look at the ‘ecstasy’—how CA’s innovative solution portfolio simplifies network administration and IT operations and enables process-centric capabilities designed to help you engineer and orchestrate the management and delivery of next generation cloud services.

2:00pm – 3:00pm (continued) SPO3040 Best Practices for Deploying VMware* vSphere 5.0 Using 10Gb Ethernet Technical Level n Speaker(s) Brian Johnson, Intel Corporation Greg Cummings, Intel Corporation Description Venetian • Venetian Ballroom E The transition from 1Gb to 10Gb Ethernet is not just about going faster it requires new network architectures and new management tools to setup and monitor bandwidth allocation and traffic prioritization. With the addition of Fibre Channel via FCoE to the existing storage protocols that Ethernet delivers the unified network infrastructure promises scaling and cost reduction in much of the same way that virtualization first promised the data center. Just like virtualization has caused IT administrators to rethink server deployments 10Gb Ethernet is requiring another shift in the planning and practice of network design. Network architect have to expand their knowledge to include storage technologies, virtual switching done inside of each host server, server provisioning over the network, and QoS of multiple traffic types. The VMware* vSphere 5.0 release provides several enhancements and new features that will simplify network deployments and provide tools to monitor and dynamically adjust the network to meet not only system needs but business needs as well. The following topics will be discussed and best practices will be provided to help IT administrators and Network Architects optimize VMware vSphere 5.0 using 10Gb Intel® Ethernet Controllers and Adapters: • Best Practice to determine the system requirements and to address management challenges 10Gb Ethernet deployments • Best Practice for implementing QoS on a 10Gb network using a virtual distributed switch • Best Practice for deploying a network storage on a 10Gb Unified Network

Virtualizing Java on VMware with Emad Benjamin GD01 Speaker(s) Emad Benjamin, VMware, Inc. Description Venetian • Toscana 3604 Join Emad Benjamin who will host this best practices group discussion on Virtualizing Java on VMware. Session also scheduled: Wednesday 9:30am

GD17 Compliance / vCenter Configuration Manager with George Gerchow George Gerchow, VMware, Inc. Speaker(s) Description Venetian • Toscana 3609 Join George Gerchow who will host this best practices group discussion on Compliance / vCenter Configuration Manager.

Session also scheduled: Wednesday 4:00Pm

vSphere and vCloud Director with Massimo Re Ferre GD32 Speaker(s) Massimo Re Ferre, VMware, Inc. Description Venetian • Toscana 3610 Join Massimo Re Ferre who will host this best practices group discussion on vSphere and vCloud Director.

VSP2296 What Everybody Ought to Know About Reporting the VMware vSphere Environment with PowerCLI Technical Level n Speaker(s) Yavor Boychev, VMware, Inc. Vladimir Goranov, VMware, Inc. Description Venetian • Delfino 4001 Administrators, do you know what happens in your cloudy virtual environment? Are you aware of the environment’s trends? Are you in control of your virtual infrastructure? VMware vSphere™ PowerCLI will help you report all aspects of your virtual environment and cloud infrastructure.


GD39 VMware View and ThinApp with Tommy Walker Speaker(s) Thomas Walker, VMware, Inc. Description Venetian • Toscana 3605 Join Tommy Walker who will host this best practices group discussion on VMware View and ThinApp.

In this session, you will learn how to get started writing some simple but yet powerful PowerCLI reports in various formats. Discover five of the PowerCLI reports no vSphere administrator can live without and the amazing reporting capabilities PowerCLI provides for VMware vCloud™.


Session also scheduled: TUEsday 4:30Pm

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Tuesday, August 30 CIM2449 Introduction to VMware vCenter Operations Technical Level n Speaker(s) Kit Colbert, VMware, Inc. Marcelo Rodriguez, VMware, Inc. Venetian • Bellini 2005 Description VMware vCenter™ Operations is a powerful new tool for performance, capacity and configuration management. Designed by VMware engineers with deep knowledge of VMware vSphere™ internals, VC Ops is optimized for vSphere environments, yet also supports monitoring of in-guest applications and physical environments. VC Ops leverages advanced analytics that learn normal behavior and can alert you when problems in your environment arise. This data is presented to you in a simplified manner so that you can both have a high-level overview of your environment and also dive in to troubleshoot specific issues. Come learn what vCenter Operations is all about, the different editions that are available and how you can use it to monitor your datacenter.

10:00am – 11:00am BCA3226 Virtualizing Business Critical Applications with Confidence—Overview Technical Level l Speaker(s) Shruti Bhat, VMware, Inc. Joel Driver, Office Max Chris Scoggins, Office Max Description Venetian • Venetian Ballroom I Overview of the benefits of virtualizing various business-critical applications, including Oracle, Microsoft SQL Server, Exchange, SharePoint, Enterprise Java and SAP applications, on VMware. We will look at the latest trends and customer case studies and also discuss the specific VMware products that form the solution set helping customers to achieve better quality of service and accelerate application life cycles while reducing cost for the most critical applications.


Session also scheduled: Monday 8:00am

CIM4604 Journey to Your Cloud: Building a Strategy to Your Cloud—Best Practices Technical Level l Speaker(s) Daniel Bissonnette, VMware, Inc. Chris Fox, VMware, Inc. Venetian • Zeno 4708 Description The VMware Vision Program helps customers create their strategy for reaching Their Cloud by collaborating with them to assess their current state, identify their desired target state, and build a plan to reach their goal.

BCO3324 Site Recovery Manager 5 and VMware vSphere Replication: Simple and Reliable Disaster Recovery for All Virtualized Applications Technical Level l Speaker(s) Gaetan Castelein, VMware, Inc. Description Venetian • Venetian Ballroom E VMware vCenter™ Site Recovery Manager 5 and VMware vSphere™ Replication ensure the simplest and most reliable disaster protection for all virtualized applications. In this session, we will present an overview of Site Recovery Manager 5 and its key new capabilities, including Automated Failback and Planned Migration. With these capabilities, Site Recovery Manager has become a great tool to manage not just unplanned failovers but also planned site migrations. We will also introduce VMware vSphere Replication, the industry’s first hypervisor-based replication product, which provides a more manageable and cost-efficient alternative to traditional storage-based replication. Together, these capabilities enable organizations to expand disaster protection to tier-2 applications and smaller sites. Finally, we will present the new licensing model for Site Recovery Manager 5, providing a particularly attractive entry-price for smaller customers.

In this session we will demonstrate how the VMware Vision Program teams with customers to build the strategy to reach their goals, quantify the benefits the customer will realize, and measure their progress toward success. The session also explores different levels of Cloud implementations and the value of implementing Your Cloud to reach Your Business goals. Session also scheduled: Wednesday 11:00am

EXPERTS-02 Knowledge Experts One-on-One - 02 Speaker(s) Emad Benjamin, VMware, Inc. Andrew Johnson, VMware, Inc. Ashwin Kotian, VMware, Inc. Rebecca Smith, VMware, Inc. Description Venetian • Sands Foyer Knowledge Experts in Virtualizing Java on VMware, Horizon, DR to the Cloud, and Compliance / vCenter Configuration Manager.

Session also scheduled: Monday 8:30am, Wednesday 10:00am

CIM1264 Private VMware vCloud Architecture Technical Deep Dive Technical Level s Speaker(s) Chris Colotti, VMware, Inc. David Hill, VMware, Inc. Description Venetian • Palazzo Ballroom G Enterprises globally are enthusiastically embracing cloud computing as a way of both reducing costs and improving the quality of service IT provides to its end customers. To achieve this, enterprises are looking to VMware and its partners to help them deploy VMware vCloud™ Director-based private cloud environments. For a VMware vCloud Director-based private cloud to be successful and operationally sustainable, an absolutely critical first step is developing a solid vCloud architecture. This session will help partners and enterprises address this critical first step by exploring the proven, practical activities and considerations VMware has defined, based on experience, for developing a vCloud architecture. Session also scheduled: Wednesday 8:00am, Thursday 1:30PM

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Tuesday, August 30 (continued) SPO3955 Concert Pharmaceuticals: Optimizing VM Backup with Quantum Technical Level l Area of Interest S Speaker(s) Mitch Goldenberg, CoNCERT Pharmaceuticals, Inc Henrik Rosendahl, Quantum Corporation Description Venetian • Murano 3301 This presentation will discuss the implementation of Quantum’s data protection solutions for virtual environments by Concert Pharmaceuticals, a clinical stage biotechnology company, and the challenges they faced that prompted them to implement these solution offerings. The session will explore how existing virtualization data protection solutions fell short and how Quantum’s solutions allowed Concert to reduce their backup window and replication lag, increase their retention, and provide the ability to scale with their businesses needs. Finally, this presentation will examine the challenges faced by organizations with respect to data protection as they move to deploy virtualization throughout their environment.

10:00am – 11:00am (continued) PAR2496 Success in Virtualization of Business-Critical Applications: Announcing a New Solution Competency from VMware Partner Network Technical Level l Speaker(s) David Forsch, VMware, Inc. Description Wynn • Alsace 1 (Partners Only) Our Partners agree with us—there’s a substantial and immediate opportunity in the virtualization of business-critical and T1 applications. Customers are starting to ask us “how” more than “why”. Expanding the virtualization footprint in the customers’ datacenters is the critical next step and builds the momentum in taking our customers to the cloud. To help our Partners seize this opportunity and quickly ramp their expertise in this space, the next Solution Competency is launching from the VMware Partner Network. Join this session to learn about the new Competency—entitled Virtualization of Business Critical Applications (VBCA). You’ll learn more about the opportunity and meeting the unique challenges in this space. This session also covers all the key elements of the Competency including the training and enablement elements and how you’ll be supported and rewarded in this space.

VSP1949 Virtualization 101—An Introduction Technical Level l Area of Interest S Speaker(s) Timothy Stephan, VMware, Inc. Description Venetian • San Polo 3501 Virtualization is a proven software technology that is rapidly transforming IT and fundamentally changing the way businesses utilize their computing resources and approach information technology. This session provides an essential overview to VMware virtualization, explaining both 1) the technology itself and 2) the business benefits enabled by these solutions. Attend this session to learn the basics on VMware, Virtualization, and Cloud Computing

PAR3166 Partner Training on Cloud Infrastructure: Navigating Your Education/Certification Using VMware Partner University Area of Interest E Technical Level l Speaker(s) Dan Masters, VMware, Inc. Description Wynn • Alsace 2 Knowledge is power, and VMware knowledge has the power to increase your revenue. In this session we will whiteboard various learning paths to help you find the best path to your education. We will explain the differences between VMware training programs so you can maximize your learning in the shortest time.

10Gb & FCoE Real World Design Considerations VSP2247 Technical Level s Speaker(s) Don Mann, ePlus Technology Description Venetian • Lando 4201 This session is focused on reviewing real-world design considerations for 10Gb vSphere environments. We will cover hardware, design, cost, and ease of management. Key areas of focus will be changes with vSphere 5, Network IO Control, HP FlexFabric, Cisco UCS, inbound/outbound traffic management, fault-tolerance, FCoE, throttling vs QOS, design concerns—what to look out for when designing with what you have available. We will have 3 key scenarios and detailed recommendations for each—HP FlexFabric, Cisco UCS, and standard 10Gb/CNA cards.

We will cover the new VMware vSphere™ 5 certification paths as well as detail the latest VMware vSphere 5 training. Learn how your company can follow an upgrade path to the latest competencies. PAR4140 Winning with VMware End-User Computing Solutions (Competitive) Technical Level l Speaker(s) Myndi Garrett, VMware, Inc. Description Wynn • Chambertin 1 In this session, partners will learn how to handle competitive situations around VMware End-User Computing (EUC) solutions. You will learn how to drive conversations with customers when they encounter feature-tofeature comparisons and how to differentiate VMware from major competitors. And you will come away clearly understanding how the EUC business strategy competitively differentiates VMware from other vendors.

Session also scheduled: Wednesday 9:30am, Thursday 12:00PM

VSP2347 What’s New with VMware vSphere 5.0 Technical Level n Speaker(s) Michael Adams, VMware, Inc. Description Venetian • Delfino 4001 VMware vSphere™ is the best platform for building cloud infrastructures. Come see and hear how vSphere 5.0 enhances the industry’s leading virtualization platform. This overview session will look at the highlights of this significant release and show how they can provide value in your IT department.



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Tuesday, August 30 (continued) GD07 Java/JVM with Ben Corrie Speaker(s) Benjamin Corrie, VMware, Inc. Description Join Ben Corrie who will host this best practices group discussion on Java/JVM.

10:00am – 11:00am (continued) VSP3122 Designing Your Network for Multisite VMware vSphere and VMware vCloud Director Deployments Technical Level n Speaker(s) Sanjay Aiyagari, VMware, Inc. Charlie Cano, F5 Networks Description Venetian • Marcello 4401 Organizations have a growing number of deployment architecture options when provisioning applications. These architectural options include active/active deployments that span two or more VMware vSphere™ environments, as well as public and private cloud implementations. This session will discuss a new approach to architecting your network that can dramatically simplify deployment and ongoing management of applications, particularly as they migrate from one vSphere or VMware vCloud™ Director instance to another, grow to span multiple instances, or operate in an active/passive deployment for business continuity. Key concepts include • Simplifying your datacenter IP schema, thus avoiding the need for application IP changes and virtual machine customizations during migrations, recovery events or new deployments • Simplifying recovery plans, including those with VMware vCenter™ Site Recovery Manager, to improve recovery time and recovery point objectives (RTO and RPO) by avoiding scripting and using automation • Leveraging dynamic global redirection of traffic in active/active and active/failover deployments


Data Security with Gargi Keeling GD08 Speaker(s) Gargi Keeling, VMware, Inc. Description Join Gargi Keeling who will host this best practices group discussion on Data Security.



GD16 vCenter Operations with Hemant Gaidhani Hemant Gaidhani, VMware, Inc. Speaker(s) Description Venetian • Toscana 3610 Join Hemant Gaidhani who will host this best practices group discussion on vCenter CapacityIQ, vCenter Orchestrator, vCenter Chargeback, vCenter Operations. Session also scheduled: Tuesday 5:30PM, Wednesday 2:00pm

VSP3305 Upgrading to VMware ESXi 5.0 Technical Level n Speaker(s) Kyle Gleed, VMware, Inc. Description Venetian • Lido 3101 If you are still running VMware ESX® with the Service Console, attend this session to learn how to prepare for and plan an upgrade to the VMware ESXi™ 5.0 platform. This session will cover the process end to end, including both preparation and post-migration considerations, but it will put the lens on the host conversion process. We will discuss various upgrade options as well as tools available to assist with the migration.

GD23 vCenter with Justin King Speaker(s) Justin King, VMware, Inc. Description Join Justin King who will host this best practices group discussion on vCenter.


Session also scheduled: Monday 12:30pm

LAS4001 VMworld Labs User Automation and Workflow Architecture Technical Level n Speaker(s) David Gress, VMware, Inc. Clair Roberts, VMware, Inc. Description Venetian • Bellini 2101 This session will take a look under the covers of the user experience in the Hands-On Labs and explain the work that went into automating the creation and tear-down of thousands of VMs per hour. In addition we will also touch on the methods used to synchronize the Lab catalogue across the globe.


SUP1006 Accelerate the Journey to Your Cloud Speaker(s) Pat Gelsinger, EMC Corporation Description Venetian • Palazzo Ballroom D IT’s transformation to cloud computing is a journey, one that involves new technology, new processes, and new skills. It’s not about giving all of your infrastructure away. It’s about building your private cloud and extending interoperations with service providers in a secure and trusted way. It’s thinking about your data (including “Big Data”), your applications, your organization, and your career differently. It’s about the journey of transforming from simply having an IT department to actually delivering IT as a Service.


VCP5 VMware Certification Quickstarts: VCP5 Description Venetian • Sands, Room 404 VMworld has several activities planned to help you prepare for the VMware Advanced Certifications as well as the newly released VMware Certified Professional on vSphere 5 (VCP5). Along with free education, there will be special 50% off discounts available to VMworld attendees, free prep materials, give-aways and more. Attend one of the Certification Quickstarts or stop by the Certification Lounge (Room 305) or the VMware booth to learn everything you need to know about VMware Education and Certification and receive your special exam discounts.

Join EMC as we outline our shared vision with VMware, highlight our product strategy, and showcase our latest technologies designed to accelerate the journey to your cloud. This session will provide a robust set of demonstrations and customer examples of how enterprises are successfully transforming their own organization’s IT. It will conclude with a live episode of “Chad’s World”.

Session also scheduled: Tuesday 2:00PM, Wednesday 2:00pm

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Tuesday, August 30 (continued) EUC1547 So You Think You Know Everything There Is About VMware ThinApp? Technical Level s Speaker(s) Aaron Blasius, VMware, Inc. Coby Gurr, VMware, Inc. Venetian • San Polo 3404 Description At first glance VMware ThinApp™ might seem like very basic application virtualization, but here is your opportunity to peel back the layers and learn more. During this session, we will deep dive into the feature set that makes up VMware ThinApp, how they work and the benefits they provide.

10:00am – 11:30am TEX3960 The Future of the VMware vSphere and VMware vCloud APIs Technical Level s Speaker(s) Jeff Hu, VMware, Inc. Mahesh Ramachandran, VMware, Inc. Description Wynn • La Tache 1 & 2 (TAP Members Only) This session will present future directions for the VMware vSphere™ and VMware vCloud™ APIs and the related SDKs and CLIs. Session also scheduled: Thursday 10:00am

EUC2041 Enhancing End-User Computer Services and Streamlining Operational Costs with VMware View and VMware ThinApp: Education Panel Discussion Technical Level l Area of Interest E Moderator(s) Courtney Burry, VMware, Inc. Speaker(s) James Mauser, Florida Atlantic University Steve Milligan, Arkansas Tech University Brooks Moore, Aledo Independent School District Ryan Sicard, School District of Somerset Description Venetian • Marcello 4504 Learn how K-12 and higher educational institutions, including Somerset School District, Florida Atlantic University and Arkansas Technical University, have leveraged VMware View™ and VMware ThinApp™ to improve student-toPC ratios, accommodate a greater influx of devices and the need for mobile access and streamline the costs of managing and maintaining their PC environments.

10:30am – 11:30am vSphere High Availability 5.0 and SMP Fault Tolerance—Technical Overview and Roadmap BCO2874 Technical Level s Speaker(s) Jim Chow, VMware, Inc. Keith Farkas, VMware, Inc. Description Venetian • Titian 2301 In this talk, learn what is new in VMware vSphere™ HA and fault Tolerance. VMware vSphere HA and Fault Tolerance minimize unplanned downtime by providing rapid recovery from outages and continuous availability, respectively. We begin with VMware vSphere HA 5.0, which eliminates a number of pain points present in earlier releases, improves application availability and offers new features. Learn about the VMware vSphere HA 5.0 architecture, key concepts and behavior changes and the benefits provided by the new implementation. Next, we discuss VMware vSphere Fault Tolerance and the new developments in support for SMP virtual machines. We outline existing FT functionality and present a live demo of a working SMP FT solution, along with performance data and configuration details.

By moving to virtualized desktops and applications, schools across the world are seeing help desk calls cut in half, a significant reduction in maintenance costs and the time associated with provisioning, upgrading and reimaging desktops and higher desktop availability to students and faculty.


BCO3861 Enabling Complete Disaster Recovery Protection with Automated Identification of Application Dependencies Technical Level n Speaker(s) Srikanth Gopalaswami, VMware, Inc. Description Venetian • Lido 3004 Site recovery and backup are most often done at the application level by ensuring that related virtual machines of a specific application are protected in a recovery site with the right startup sequence. We will discuss how having ongoing access to automated application dependency visibility in VMware vCenter™ will enable Site Recovery Manager administrators to build and maintain accurate and complete site recovery plans and, more importantly, always ensure that these are kept up to date by factoring changes in their dynamic virtual infrastructure environments.

VMware View Reference Architecture EUC2051 Technical Level n Area of Interest H Speaker(s) Mac binesh, VMware, Inc. Rory Clements, CBRE Alexander Kobuzyatsky, VMware, Inc. Description Venetian • Murano 3203 This session will provide a review of the VMware View™ Reference Architecture for floating desktops: a validated virtual desktop solution with datacenter infrastructure, including desktop hardware, networking hardware and storage infrastructure. Validation for the VMware View Reference Architecture was performed at scale in a lab environment simulating concurrent user virtual desktop environment, executing a realistic desktop workload. Included in this session will be a description of the test environment and equipment, samples of actual test results and the user profile description. With validated architectures, customers can have confidence that a virtual desktop environment can be efficiently implemented and that it will perform as expected. Rory Clements from CBRE will participate in the discussion to share how CBRE is leveraging a floating desktop architecture for its View deployment. Session also scheduled: Wednesday 8:30am

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Tuesday, August 30 (continued) SPO3988 Oak Hills and NetApp Do the Math: Implementing a Practical VDI Solution Designed to Scale Beyond 50,000 Seats Technical Level l Area of Interest E Speaker(s) Tracy Pirkle, Oak Hills Local School District Vaughn Stewart, NetApp Description Venetian • Zeno 4610 Organizations view desktop virtualization as a way to control costs and use limited resources to manage largescale desktop infrastructures while increasing security and deployment efficiency. In this session, Oak Hills School District joins NetApp to discuss how they designed and implemented a practical and scalable virtual desktop solution that can support 1000’s of users. NetApp will also share the design and performance results of the 50,000 seat virtual desktop solution implemented by NetApp, VMware, Cisco, Fujitsu and Wyse. This shows how the same design used by Oak Hills can massively scale and still provide a flexible, efficient and high performing VMware View environment.

10:30am – 11:30am (continued) SEC1236 Penetration Testing the Cloud Technical Level n Speaker(s) Davi Ottenheimer, VMware, Inc. Description Venetian • Lando 4304 Cloud computing is said to represent a fundamentally different approach to building IT environments. Lessons from common management tools and processes, which work with discrete processes across static computing stacks, often are not incorporated into the new virtual environments. Predictably, this causes gaps in security. This presentation shows where and how to test for weakness. You will also learn how to deploy controls and improve security when resources are pooled across multiple sources, provisioning and capacity are highly dynamic, and configurations are fluid. Session also scheduled: Monday 2:00pm

The Oak Hills Local School District in western Hamilton County, Ohio, is the county’s third-largest district, serving about 8,100 students in preschool through grade 12. The challenge Oak Hills faced was to deliver anytime, anywhere teaching and learning despite district-wide budget reductions. The best solution to their challenge was to deploy VMware View on FlexPod—virtual desktop delivery system on the VMware vSphere 4.0 virtualization platform running on a Cisco Unified Computing System (UCS) data center platform with NetApp unified storage. Oak Hills is now able to give students and teachers 24x7 access from personal devices. Oak Hills has virtualized 1,200 desktops in 2 months and can update desktops 98% faster. The economic benefits are outstanding with a 13-month payback period, 3-year savings of $1.3M, and a reduction in desktop TCO by 67%. Come hear NetApp’s 2011 Innovation Award Winner for the US Public Sector.

SPO3980 Performance Management—The Top 20 vCenter Metrics You Should Care About Technical Level n Speaker(s) Jonathan Klick, VKernel Description Venetian • Venetian Ballroom G With virtualization come management challenges. Now that applications compete for shared, dynamic infrastructure resources such as storage, memory, and CPU, an inevitable resource allocation problem arises, that if not addressed will impact the performance of both VMs and their associated applications. This breakout session will discuss the 20 metrics that truly matter in vCenter to evaluate and manage this situation. The speaker, Jonathan Klick, Senior Systems Engineer at VKernel, has analyzed hundreds of virtual environments using these metrics and has the first-hand know-how on what metrics really matter to achieve the best performance in your virtualized environment.

VSP2360 VMware vCenter 5.0: What’s New, What’s Cool Technical Level n Speaker(s) Ratnadeep Bhattacharjee, VMware, Inc. Ameet Jani, VMware, Inc. Description Venetian • Palazzo Ballroom L The upcoming release of VMware vCenter™ will offer many interesting new features as well as improvements to existing features that customers and partners have asked for. This session will discuss these new features and how each can help our customers and partners. Session also scheduled: Monday 11:00am, Tuesday 6:00PM, Wednesday 2:00pm

SUP1017 Transitioning to ESXi Charu Chaubal, VMware, Inc. Jessica Cu, VMware, Inc. Speaker(s) Description Venetian • Palazzo Ballroom O vSphere 5.0 is the first release fully optimized around VMware’s state-of-the-art ESXi architecture. This session will help customers plan for migration from current ESX implementations, with tips and best practices from both VMware and customers, in order to take advantage of the new industry benchmark in virtualization. In addition, there will be a review of the new features and benefits of the latest release. Session also scheduled: THURSday 10:30am

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Tuesday, August 30 (continued) CAP2917 Introducing VMware vFabric Elastic Memory for Java: Now You Can Share Memory Between Java VMs Without Killing Performance Technical Level n Speaker(s) Carter Shanklin, VMware, Inc. Description Venetian • Lido 3101 Java does not perform well if it does not have plenty of memory available as needed. For years if you ran Java on VMware ESX® you had only two choices: Either give the virtual machine running Java 100 percent of its configured memory at all times or risk serious performance problems. This means Java apps could not benefit from the ESX industry-leading memory-sharing technology. Worse, misconfigurations led to slow apps and angry app owners.

11:30am – 12:30pm BCA1902 Design, Deploy, and Optimize Exchange 2010 on vSphere Technical Level n Speaker(s) Alex Fontana, VMware, Inc. Description Venetian • Marcello 4401 VMware vSphere™ has proven to be the most robust platform for virtualizing the applications on which businesses depend. The latest release of Microsoft Exchange Server introduces architectural changes that make virtualizing this tier-1 business application easier than ever. This session will cover virtual hardware design considerations for Exchange 2010, deployment using the building block approach, options for high availability and disaster recovery and support considerations.

VMware vFabric™ Elastic Memory for Java (EM4J) changes all that. EM4J is a balloon that sits directly in the Java heap and communicates with a new memory-sharing interface introduced in ESX 5.0. Because EM4J has direct visibility into Java’s memory, it can share memory between Java virtual machines without sacrificing performance.


BCO3420 Avoiding the 16 Biggest High-Availability and Distributed Resource Scheduler Configuration Mistakes Technical Level n Speaker(s) Greg Shields, Concentrated Technology Description Venetian • Venetian Ballroom E Everyone thinks HA and DRS are wonderful technologies. Yet both can be notoriously dangerous when misconfigured. Make mistakes with either, and they will take down your virtual infrastructure more quickly than you can imagine. VMware expert Greg Shields has collected 16 of the biggest mistakes he has seen in his consulting travels. In this not-to-be-missed session, Greg shares all, along with simple solutions that will keep your virtual environment healthy. Be sure not to miss this session. You will want to remote your systems immediately afterward to see if you have made these mistakes too.

EM4J is packaged as an add-on to vFabric tc Server. vFabric tc Server is based on the popular Tomcat Java application server and supports the most important standards for Java Web applications. With EM4J and tc Server you can run more Java apps on your ESX servers than you ever thought possible, gaining the most value out of your hardware investment. EM4J is controlled by the EM4J Console. The EM4J Console is a VMware vCenter™ plug-in that was designed with the VMware vSphere™ administrator in mind. The EM4J Console lets you control EM4J within virtual machines and monitor how high[[NOTE: Please complete sentence.]]. The EM4J Console also analyzes best practices for virtual machines running Java, which lets vSphere admins quickly and easily spot common mistakes people make when virtualizing Java.

Session also scheduled: Monday 8:30am and 2:00pm

IT Service Management and Your Cloud CIM1786 Technical Level n Area of Interest H George Gerchow, VMware, Inc. Stephen Southey, VMware, Inc. Speaker(s) Venetian • Bellini 2005 Description VMware describes how current IT service management practices will have to evolve to support the inherent dynamic nature of your private and hybrid cloud strategies. The cloud changes the overarching service management processes by automating infrastructure operations management at the platform layer. With the efficient pooling of on-demand, self-managed resources and self-service access to IT services, IT and business processes must also be redefined to become pliable and efficient. This session will highlight how request, change, capacity and configuration management are evolving and will remove IT bottlenecks while enforcing governance and compliance initiatives and keeping businesses productive. Session also scheduled: Wednesday 11:00am

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Tuesday, August 30 (continued) PAR2438 Selling the Value of the VMware Solution Portfolio to SMBs Technical Level l Area of Interest S Speaker(s) Paul Murphy, VMware, Inc. Description Wynn • Chambertin 1 (Partners Only) SMBs are very much focused on server consolidation, but a common infrastructure platform for Desktops and Applications delivers great benefits when it comes to manageability and cost reduction.This session will look to the broader value of VMware`s solution portfolio beyond server consolidation and explain how to communicate and sell this to new and existing customers.

11:30am – 12:30pm (continued) CIM2916 What’s New in VMware vCloud Director Technical Level n Speaker(s) Dushyanth Nataraj, VMware, Inc. Description Venetian • Lando 4201 VMware vCloud™ Director helps customers build secure private clouds combining unprecedented agility and efficiency with security and control within the corporate datacenter. In the next version of vCloud Director, we have added new features and functionality that help customers reduce TCO, increase CapEx and OpEx savings and connect vCloud Director to enterprise systems such as IPAM, CMDB and so on.

PAR3251 Selling VMware for Business-Critical Applications Technical Level l Speaker(s) Shruti Bhat, VMware, Inc. Description Wynn • Alsace 1 (Partners only) VMware customers are increasingly virtualizing business-critical applications, including Microsoft Exchange, SQL Server, Oracle and SAP, as they advance in their virtualization journeys. This creates a huge business opportunity for VMware partners to expand the VMware footprint in existing accounts. As customers move beyond the basic benefits of consolidation for their legacy applications, partners can sell higher value-added solutions, including business continuity, security, performance and cloud management.

Attend this session to learn about exciting new functionality and how to use, manage and operationalize these new features in your private cloud. Session also scheduled: Wednesday 3:30pm

CIM4605 Journey to Your Cloud: Building A Strategy to Your Cloud—Customer Story Technical Level l Speaker(s) Derek Masseth, University of Arizona Description Venetian • Zeno 4708 VMware customers have been successful adopting virtualization to transform IT by creating and executing a strategy to take them from current state to a defined target state. Learn how one VMware customer was able to build their strategy and the pitfalls and best practices they encountered on their Journey.

This session will present a sales playbook with best practices to qualify, engage and close opportunities in virtualizing business-critical applications. We will also share current trends in the market and existing VMware resources such as best practices, sales positioning guides and reference architectures that can be leveraged.


EXPERTS-03 Knowledge Experts One-on-One - 03 Gargi Keeling, VMware, Inc. Speaker(s) Tom Stephens, VMware, Inc. Description Knowledge Experts in vSphere and vCloud Director.


Massimo Re Ferre, VMware, Inc. Venetian • Sands Foyer

Using Industry-Specific Cloud Benchmarks to Win Business PAR1986 Technical Level l Speaker(s) Don McDowell, VMware, Inc. Description Wynn • Alsace 2 (Partners Only) Industry specific cloud benchmarks will be presented as well as VMware’s tools to help position this information to drive cloud strategy in customers.

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Tuesday, August 30 (continued) VSP1823 VMware Storage Distributed Resource Scheduler Technical Level n Speaker(s) Anne Holler, VMware, Inc. Manish Lohani, VMware, Inc. Venetian • Palazzo Ballroom G Description VMware Storage Distributed Resource Scheduler (DRS) technology enables automated management of virtual disks across storage devices, thus eliminating the tedious task of managing space and I/O load across a group of storage devices. Storage DRS technology provides intelligent initial placement and dynamic load balancing by using VMware Storage vMotion® to manage virtual disks between datastores. In addition, affinity and anti-affinity rules support ensures expressive business rules are respected by Storage DRS at all times. Datastore maintenance mode further increases operational efficiencies.

11:30am – 12:30pm (continued) SPO3979 Client to Cloud Security Panel: Enhancing Protection at all Layers Technical Level n Moderator(s) James Greene, Intel Corporation Speaker(s) Aric Keck, Intel Corporation Steve Orrin, Intel Corporation Kim Singletary, McAfee Ned Smith, Intel Corporation Description Venetian • Murano 3301 Today we are entering a new era for computing platforms where security is a fundamental requirement for computing to be able to continue to grow and reach its full potential. We now live in a world of billions of connected computing devices. Internet traffic is growing at a 40% per year compounded annual growth rate. Most of us are spending more and more of our lives online for productivity, entertainment, social networking or e-commerce related activities. Growing alongside the increasing Internet usage is the sophistication and frequency of attacks against individual consumers, enterprises and governments around the world. Intel is taking a deep and comprehensive look at security solutions. Why? Because threats are already there. These new threats are attacking all layers of the compute stack from hardware to the cloud making it difficult for traditional security tools to keep up; therefore, Intel is addressing security at all layers of the stack as well as key access points between the client and the cloud.

Storage DRS extends and works with the popular VMware vSphere™ 4.1 storage I/O control feature to provide end-to-end resource management for storage. Storage DRS is analogous to VMware Distributed Resource Scheduler, which uses VMware vMotion® for CPU and memory load balancing. This session will provide a historical background of the problem space in storage management and explain how Storage DRS solves the major operational inefficiencies. We will also provide a roadmap and solicit feedback on further improvements. The presentation will build upon the highly rated TA 7805 tech preview talk at VMworld 2010.

Join this panel of Intel and McAfee Security experts as we address the problems and solutions to secure your clients, your data center, your cloud and the traffic between. Our expert panel will provide updates on the latest technologies including antivirus in a virtual environment, platform trust, encryption, identity protection, PC tokenization, including new developments in the silicon to enhance security software. Bring your questions; plenty of time will be provided for audience Q&A.


VSP2447 Understanding Virtualized Memory Performance Management Technical Level n Speaker(s) Yungteh Chien, Kingston Technology Co., Inc. Kit Colbert, VMware, Inc. Description Venetian • Delfino 4001 Have you ever wondered how VMware ESX® decides which virtual machines to reclaim memory from? Do you know the best way to tell when your host’s memory is at capacity? What about how to tell when a virtual machine is starving for memory resources and experiencing poor performance?

vCloud Roadmap TEX4062 Technical Level n Speaker(s) Edward Dinel, VMware, Inc. Description Wynn • La Tache 1 & 2 This session will present what future directions of hybrid cloud from VMware might look like, along with the future of the virtual datacenter and how to think about the need for value in and around the vCloud.

This session will guide you through the complicated world of virtualized memory performance management, explaining the concept of entitlement, how it’s computed and how it affects memory allocation and reclamation. We will help you better understand how memory usage patterns and interactions on the ESX Server host can affect VMware vSphere™ memory metrics. Finally, we will present performance data and use that to reinforce best practices around memory management to keep your datacenter running smoothly and efficiently.



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Tuesday, August 30 (continued) GD28 Cloud Foundry with Dave McCrory Speaker(s) Dave McCrory, VMware, Inc. Description Venetian • Toscana 3605 Join Dave McCrory who will host this best practices group discussion on Cloud Foundry.

11:30am – 12:30pm (continued) VSP2894 Virtual Distributed Switch Best Practices Technical Level s Speaker(s) Vyenkatesh Deshpande, VMware, Inc. Description Venetian • San Polo 3501 This session will provide best practices for using distributed virtual switch and insights on how to take advantage of its features, including network I/O control, load-based teaming and new VMware vSphere™ 5.0 features. We will also discuss blade- and rack-server converged I/O deployments.

Cloud Computing with Joe Andrews GD40 Speaker(s) Joe Andrews, VMware, Inc. Description Venetian • Toscana 3609 Join Joe Andrews who will host this best practices group discussion on Cloud Computing.

VSP3067 Mythbusters Goes Virtual Area of Interest S Technical Level n Speaker(s) Eric Sloof, NTPRO.NL Mattias Sundling, Quest Software Venetian • Venetian Ballroom I Description Some things never change. Or do they? VMware vSphere is getting new and improved features with every release. And these features change the characteristics and performance of the virtual machines. If you are not up to speed, you will probably manage your environment relying on old, no-longer-accurate information.


The vMythbusters have collected a series of interesting hot topics that we have seen widely discussed in virtualization communities, on blogs and on Twitter. We’ve put these topics to the test in our lab to determine if they are a myth or truth. Session also scheduled: Wednesday 8:00am

SUP1015 Master Your Path to the Cloud with Converged Infrastructure Innovation from HP and VMware Speaker(s) David Scott, Hewlett Packard Description Venetian • Palazzo Ballroom D Cloud computing promises the agility to deliver a portfolio of services your people need, each from the best source—public and private cloud as well as traditional IT. HP Converged Infrastructure and HP CloudSystem was designed from the ground up using best in class technologies to help you get the most from investments in virtualization while accelerating the path to an open, hybrid cloud environment. HP extends VMware capabilities to help you build and consume cloud services built on a common architecture with unified, security and management across a heterogeneous environment. Hear from David Scott, Senior Vice President of HP Storage and get actionable insight that can help you transform your datacenter with technologies that span server, storage, networking, and management automation. This session will highlight real world client examples and give you visibility into the next generation of innovation from HP including CloudSystem, Virtualization, 3PAR Converged Storage and FlexNetworking solutions. Together, HP and VMware can help you achieve new levels of simplicity, efficiency, and agility. GD24 DR to the Cloud with Ashwin Kotian Speaker(s) Ashwin Kotian, VMware, Inc. Description Venetian • Toscana 3604 Join Ashwin Kotian who will host this best practices group discussion on DR to the Cloud. Session also scheduled: Wednesday 8:00am Session Key



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Tuesday, August 30 (continued) BCO3336 DR to the Cloud With SRM 5 and vSphere Replication—Service Provider Perspective Technical Level l Moderator(s) Gil Haberman, VMware, Inc. Parnaz Rafatjou, VMware, Inc. Adam Greenfield, Hosting.com Vince Conroy, FusionStorm Speaker(s) Dante Orsini, iland Omar Torres, VeriStor Systems Description Venetian • Lando 4304 Many service providers are ramping up services to enable disaster recovery to the cloud. In this session, VMware and a select group of service providers will present new services that will be delivered using VMware vCenter™ Site Recovery Manager 5 and VMware vSphere™ Replication. We will also discuss the future evolution of these services.

11:30am – 12:30pm (continued) GD42 Performance Metrics with Ravi Soundararajan and Krishna Raj Raja Krishna Raj Raja, VMware, Inc. Ravi Soundararajan, VMware, Inc. Speaker(s) Description Venetian • Toscana 3610 Join Ravi Soundararajan and Krishna Raj Raja who will host this best practices group discussion on Performance Metrics. Session also scheduled: Monday 8:00AM and 8:30am, Thursday 1:30pm

LAS4012 Designing and Building a Real-World Lab Environment for the Business Continuity and Disaster Recovery Solution Technical Level n Speaker(s) Joe Goyette, VMware, Inc. Description Venetian • Bellini 2101 This session will explore use-cases that drive the Hands-on Lab and the VMware technologies used to solve the real-world scenario in a unique, scalable manner. This session will provide a detailed overview of the technology, configuration, and infrastructure design of critical VMware solutions, including vSphere HA, FT, Heartbeat, and SRM 5.0.


EUC1543 Deploying VMware View Across the LAN and WAN: Real-World Experiences and Tips from General Mills Technical Level n Speaker(s) Chad Erickson, General Mills Sreekanth Kannan, VMware, Inc. Curtis Witt, VMware, Inc. Description Venetian • Venetian Ballroom G This session dives into the experience of General Mills and its VMware View™ deployment across 15,000+ users on three continents over a mix of LAN and WAN network environments. General Mills’ virtual desktop architect will discuss (1) why VMware View was the ideal virtual desktop solution for General Mills, (2) design considerations for their use case, (3) deployment planning including challenges and resolution and (4) lessons learned and best practices for their next project. Finally, we will discuss the future plans at General Mills to further enhance solution ROI and take advantage of the latest advancements in View.

VCAP VMware Certification Quickstarts: VCAP Description Venetian • Sands, Room 404 VMworld has several activities planned to help you prepare for the VMware Advanced Certifications as well as the newly released VMware Certified Professional on vSphere 5 (VCP5). Along with free education, there will be special 50% off discounts available to VMworld attendees, free prep materials, give-aways and more. Attend one of the Certification Quickstarts or stop by the Certification Lounge (Room 305) or the VMware booth to learn everything you need to know about VMware Education and Certification and receive your special exam discounts.


EUC1987 VMware View PC-over-IP Performance and Best Practices Technical Level s Speaker(s) Banit Agrawal, VMware, Inc. Warren Ponder, VMware, Inc. Lawrence Spracklen, VMware, Inc. Description Venetian • San Polo 3404 In a virtual desktop remote display protocols play an instrumental role in determining the quality of user experience for virtual desktop infrastructure (VDI) deployments. Attend this session to learn about the VMware View™ PCoIP display protocol, its characteristics, latest innovations and comparison to other protocols.

Session also scheduled: Tuesday 3:30PM, Wednesday 3:30pm

12:00pm – 1:00pm BCO1562 Site Recovery Manager 5.0 and VMware vSphere Replication: Understanding the Use Cases and Implementation Options Technical Level s Area of Interest S Speaker(s) Lee Dilworth, VMware, Inc. Clive Wenman, VMware, Inc. Venetian • Marcello 4504 Description Site Recovery Manager 5.0 combined with VMware vSphere™ replication introduces the ability to protect any virtual machine anywhere. In this session you will learn about the main use cases for this new technology. More importantly, you will learn about the architecture options available to you. We will look at standard site-to-site protection architecture for customers not running replicated SAN infrastructure, DR-as-a-service implementation options and finally how existing SAN based Site Recovery Manager customers can deploy the technology to protect ROBO sites where no SANs exist and expand on their existing Site Recovery Manager deployment.

During this session we will present a PCoIP feature overview and illustrate how it adapts to different network conditions. Following will be a PCoIP performance characterization by using a suite of workloads spanning from simple graphics operations to video playback to regular office applications to demonstrate real work use cases. We will contrast PCoIP performance with that of other VDI protocols and discuss how the PCoIP architecture differentiates itself in a variety of situations and usage models.


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Tuesday, August 30 (continued) EUC3158 VMware Zimbra: Better than Exchange Technical Level n Speaker(s) Jon Dybik, VMware, Inc. Description Venetian • Titian 2301 VMware Zimbra® is IT as a service delivered. Many applications promise fast user provisioning, cloud scale and anywhere access, but rarely does an application deliver all of these key attributes, either hosted or behind the firewall. Zimbra is a next-generation email and collaboration application built to run as a service. When Zimbra is combined with VMware vSphere™, IT organizations can achieve extreme cost and operational efficiency and a great end-user experience while fulfilling compliance and regulatory guidelines.

12:00pm – 1:00pm (continued) EUC2103 Storage Tips and Best Practices for VMware View Desktop Deployments Technical Level s Speaker(s) Lebin Cheng, VMware, Inc. Jeff Whitman, VMware, Inc. Jim Yanik, VMware, Inc. Description Venetian • Murano 3203 Storage planning and architecture continue to be challenges and are often overlooked in VMware View™ deployments. They are also critical areas that need to be addressed for a successful desktop implementation that performs well. This session will be a technical deep drive that goes into many aspects of storage planning for a View environment.

This session will focus on three key aspects that differentiate Zimbra from all other messaging platforms: 1. Plus and play with today’s cloud infrastructure of choice, VMware vSphere. Zimbra takes advantage of key vSphere technologies such as OVF, virtual appliances, application-monitoring APIs and VMware vStorage APIs. Building on your existing datacenter capabilities, Zimbra makes it effortless to go from install to inbox in minutes and have a fast and reliable email and calendaring service. 2. Designed for massive scalability and mailboxes without boundaries. Zimbra implements several key features such as hierarchical storage management, document content indexing and a multiplatform AJAX interface that enables IT to offer enormous mailboxes (30GB and more) and manage cost while improving end-user responsiveness and features. 3. Policy-driven administration with extensibility: a service-oriented approach to administration enables Zimbra to adapt to any IT organization structure. Capabilities such as delegated administration and class of service controls coupled with zimlets (third-party integration capabilities) allow IT to rapidly deliver new value to the business.

We will look at storage I/O profiling for desktops and storage architecture best practices. The use of tiered storage features in View Composer will be examined as it relates to desktop performance. We will share performance tips and tricks and discuss ways to leverage new storage optimizations for View in VMware vSphere™ 5. Session also scheduled: Thursday 12:00pm

EUC2956 VMware Mobile Virtualization Platform: Solving Enterprise Mobility Challenges Technical Level l Speaker(s) Srinivas Krishnamurti, VMware, Inc. Hoofar Razavi, VMware, Inc. Courtney Skay, VMware, Inc. Description Venetian • Palazzo Ballroom L Over the last decade, more and more enterprises have granted employees access to corporate assets through standardized mobile devices to increase productivity outside of the office. As a result of purchasing these devices, enterprises have been able to implement the security and compliance regulations necessary to access corporate resources. Today, consumers’ rapid adoption of mobile devices such as smartphones and tablets has left enterprises questioning their traditional approach to mobility.

SPO3986 Managing Transformation in the Modern Data Center Technical Level l Speaker(s) Carl Eberling, Quest Software Ron Miner, Kaiser Permanente Venetian • Zeno 4610 Description Virtualization and cloud computing are rapidly making the transition to become more prevalent and centralized in the modern datacenter. Proven cost savings, availability, and flexibility are raising the eyebrows of CIOs, who continuously want to push the envelope. Administrators are having a hard time keeping up with both the technical and business shifts to the traditional datacenter management model, and are finding that virtualization and cloud computing typically consume them before the full benefits of the future datacenter can be achieved. In this session, Carl Eberling, VP & GM of Quest Software’s Virtualization and Monitoring group and Ron Miner, VP of Infrastructure Services at Kaiser Permanente, discuss the perspective of 3 distinct personalities and the challenges faced when it’s time to virtualize Tier 1 Applications: CIO, Application Owner, and System Administrator.

In this session, attendees will learn how organizations can leverage virtualization to manage mobile devices providing IT the control and security they need and employees the freedom to choose any device.

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Tuesday, August 30 (continued) 12:00pm – 1:00pm (continued) VSP1425 Ask the Expert vBloggers Technical Level s Moderator(s) Rick Scherer, EMC Corporation Speaker(s) Frank Denneman, VMware, Inc. Duncan Epping, VMware, Inc. Scott Lowe, EMC Corporation Chad Sakac, EMC Corporation Description Venetian • Lido 3004 This session features four VMware Certified Design Experts (VCDX) and is moderated by VCDX #21, Rick Scherer, from VMwareTips.com.

1:00pm – 2:00pm BCA2817 Designing vSphere Platforms for Maximum Tier 1 Application Performance Technical Level s Speaker(s) Mark Achtemichuk, VMware, Inc. Reza Taheri, VMware, Inc. Description Venetian • Venetian Ballroom I Thinking about virtualizing your tier-1 applications but have concerns about their performance? Are you confident you have designed a VMware vSphere™ infrastructure that delivers maximum performance? This session will explore platform design considerations to ensure your implementation can easily support your most demanding workloads. We will also share general platform best practices and an introduction to troubleshooting poorly performing workloads and will review the most common performance issues.

Are you running a virtual environment and experiencing some problems? Are you planning your company’s private cloud strategy? Are you looking to deploy a virtual desktop infrastructure and have some last-minute questions? Do you have a virtual infrastructure design and want it blessed by the experts? Come join us for a one-hour panel session where your questions are the topic of discussion! Join the virtualization experts Frank Denneman (VCDX), Duncan Epping (VCDX), Scott Lowe (VCDX) and Chad Sakac, vice president of the VMware Alliance at EMC, as they answer your questions on virtualization design.

Managing High Performance Data with SQLFire CAP1942 Technical Level n Area of Interest F Speaker(s) Jags Ramnarayan, VMware, Inc Description Venetian • San Polo 3501 Do you want to run databases on VMware vSphere™? Is speed or scalability a concern? Are you trying to decide between SQL and NoSQL databases? This session will address these questions, as it explores SQLFire, a distributed SQL data management solution that melds Apache Derby (borrowing SQL drivers, parsing and some aspects of the engine) and an object data grid (VMware vFabric™ GemFire®) to offer a horizontally scalable, memory-oriented data management system where developers can continue to use SQL. We will focus on new primitives that extend the well-known SQL data definition syntax for data partitioning and replication strategies but leaving the “select” and data manipulation part of SQL intact so it only minimally impacts your application.

SUP1018 Managing Virtual and Cloud IT Environments—A Roadmap to Well-Managed ITaaS Speaker(s) Ramin Sayar, VMware, Inc. Description Venetian • Palazzo Ballroom O Customers today are standardizing on virtualization and moving to the cloud. As they do, they are faced with a number of critical questions: Can I manage the performance, security and compliance of my virtual infrastructure? Can I ensure quality of service and meet SLAs for my mission critical apps? And are my services delivering value for money? VMware’s portfolio of management solutions across infrastructure, applications, end user computing and IT business management have been purpose-built for virtualization and the cloud, giving you the unprecedented ability to manage every aspect of your services from a financial and operational perspective.

VMware vCloud Networking Finally Explained CIM1600 Technical Level n Speaker(s) Mike DiPetrillo, VMware, Inc. Description Venetian • Lido 3101 Networking is the hardest part to building a cloud. In this session we will explain in clear terms not only what networking concepts are in VMware vCloud™ Director but also how to use them in a real environment. We will go through many different scenarios and show the exact packet flow through the network.

This session will provide a strategic roadmap and direction for VMware’s management offerings. Topics covered include how to capture and optimize your service costs, how to create a highly secure, automated and compliant virtual infrastructure for your business applications, and how to proactively identify and remediate problems when they occur. In short, how to fully deliver on the vision of IT as a Service.


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Tuesday, August 30 (continued) CIM4606 Journey to Your Cloud: Building the Roadmap to Your Cloud—Best Practies Technical Level l Speaker(s) Daniel Bissonnette, VMware, Inc. John Steiner, VMware, Inc. Venetian • Zeno 4708 Description Cloud computing represents a fundamental changes in the way IT provides business value back to the organization. Building a roadmap to your cloud can be a confusing and complex process because very few individuals or organizations have truly executed the vision. You must find the right formula within your organization to build the cloud solution YOU will require to assure success in a competitive marketplace. To manage the complexity of achieving Your Cloud, we will provide the best practices for creating your roadmap.

1:00pm – 2:00pm (continued) CIM3284 Infrastructure Capacity Management and Sizing the Environment Correctly Technical Level l Speaker(s) Matt Mullins, FedEx Services Description Venetian • Bellini 2005 This session will discuss and show the value of proper capacity planning for virtual environments at an infrastructure level. Most environments, even in large companies, are created on an as-needed basis, which facilitates more orders and focuses on estimating rather than looking at requirements. This session will show some key strategies on how properly planning out an infrastructure in advance, using a qualified mathematical process, can help facilitate physical-to-virtual as well as virtual-to-virtual environments. Rather than allowing virtual machines be randomly placed and performance dictated by the hypervisor, companies can instead use placement of complementary workloads and requirements to achieve better resource utilization and infrastructure effectiveness. This helps to avoid costly actions of using capacity to solve an existing performance problem.

The VMware Vision Program has developed a methodology to ease this process which places an even focus on both the business and the technology components that will have the greatest impact to your transformation. Session also scheduled: Wednesday 2:30pm

EXPERTS-04 Knowledge Experts One-on-One - 04 Ken Brady, VMware, Inc. Benjamin Corrie, VMware, Inc. Speaker(s) John Dodge, VMware, Inc. Kannan Mani, VMware, Inc. Tom Stephens, VMware, Inc. Description Venetian • Sands Foyer Knowledge Experts in Java/JVM, VMware View and ThinApp, and vSphere HA and FT.

This kind of capacity planning also helps to avoid the costs and problems of understanding environment oversubscription. CPU and memory oversubscription is a leading cause of performance failures. Going through the mathematical and planning processes can help avoid system oversubscription by making timely placements to support infrastructure. This level of planning goes beyond the physical VMware ESX® system and extends to storage. Storage planning for both amount and I/O of the environment is key to a successful virtual environment implementation. Whether large or small, a virtual environment can fail from the need for storage. Some applications need to be on tier-1 storage, some only local storage. It is important to plan ahead for the requirements of the environment, instead of a one size fits all model. By accurately planning for applications, an environment can support multiple storage types and needs, with more effective costs and utilization.

SPO3970 Putting the ‘Work’ Back in Network: Advantages of Deploying a Network-Centric, Automated, Dynamic Cloud Infrastructure Technical Level n Speaker(s) Erick Hammersmark, F5 Networks Paul Pindell, F5 Networks Description Venetian • Murano 3301 IT as a Service and cloud computing depend heavily on the network to be successful, so why is it that applications can be provisioned on demand but the network still has to be configured manually? And how do your cloud deployment choices impact the network? Until now, building your own cloud came at a cost: complexity and management of all of the infrastructure components needed for a truly agile cloud deployment and the dependencies on the network could dampen any benefits of the cloud. But it doesn’t have to be that way; there is a solution for integrating tools from VMware to create an easy-to-build enterprise cloud and manage those components—both the network and the applications—with F5. Leveraging VMware products, F5 has created a reference enterprise cloud architecture for your applications that will dynamically scale the entire infrastructure based on demand, and will pave the road for future expansion into additional off- premise or hybrid cloud deployments. Come see the inner workings of your new enterprise cloud, and hear first hand from the experts how and why building your own cloud is much easier than you think.

We will also cover how to use capacity to proactively address performance of an application before it is ever placed on an ESX server. This helps it coexist with other virtual machines and avoid unnecessary DRS VMware vMotion® instances, in turn helping improve the ESX cluster’s overall performance and that of the virtual machines and their applications. This session will also show how planning an infrastructure level helps facilitate procurement and chargeback. By planning at a shared infrastructure, companies are able to know about where capacity is going and stay six months to a year ahead of usage.

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Tuesday, August 30 (continued) VSP3866 Performance Best Practices and Troubleshooting Technical Level s Speaker(s) Blair Doyle, VMware, Inc. Mostafa Khalil, VMware, Inc. Jake McDermott, VMware, Inc. Description Venetian • Lando 4201 Performance issues and troubleshooting are often in the critical path of any virtualization effort. Presented by VMware technical support experts, this session is designed to provide insight into performance issues and best practices that VMware support and field organizations resolve on a regular basis. It will cover top-down holistic troubleshooting and application of best practices in a virtualized cloud environment. This session will also cover utilizing the appropriate tools, benchmarking and knowledge to troubleshoot the environment from the application level to the physical hardware level in a real-world setting. This is one of our most popular Customer Support Day presentations.

1:00pm – 2:00pm (continued) TEX3414 End-User Computing Roadmap Technical Level l Speaker(s) Phil Montgomery, VMware, Inc. Noah Wasmer, VMware, Inc. Description Wynn • La Tache 1 & 2 (TAP Members Only) This session will cover the End-User Computing (EUC) roadmap. Attendees will gain an high-level view of what’s coming up with VMware View™, VMware Horizon, VMware ThinApp™, Zimbra® and other end-user computing products and solutions. VSP1700 VMware vSphere 5.0 Storage Features Technical Level n Speaker(s) Cormac Hogan, VMware, Inc. Nathan Small, VMware, Inc. Venetian • Marcello 4401 Description This session will discuss the new storage features that are being introduced in VMware vSphere™ 5.0.

Session also scheduled: Monday 12:30pm, Thursday 12:00pm

SUP1012 Evolutionary Move to the Cloud, a Customer’s Perspective Technical Level l Area of Interest E Speaker(s) Mark Bilger, Dell Inc. Vincent Kellen, University of Kentucky Description Venetian • Palazzo Ballroom D The rise of social media, trends toward telecommuting, changing employee expectations, and the emergence of mobile devices are challenging today’s businesses. For those companies adopting cloud technologies there are opportunities for seamless application workflow and integration, connecting more devices with fewer restrictions and meeting changing market demands with greater business agility. There is a proliferation of products and services broadly catering to “cloud”, making an intelligent choice on where to start can be a difficult endeavor.

Session also scheduled: Wednesday 12:30pm, Thursday 11:00Am

VSP1882 Managing VMware ESXi with VMware vSphere PowerCLI Technical Level n Speaker(s) Luc Dekens, Eurocontrol Alan Renouf, VMware, Inc. Description Venetian • Delfino 4001 With the disappearance of the COS, the way we work with the hypervisor has changed. The session will show you how—and more importantly what—you can do with VMware vSphere™ PowerCLI for the management of your VMware ESXi™ servers.

Most companies today will evolve, taking and moving smaller workloads to the cloud, gaining incremental value as they go. One area where cloud is gaining traction is in the ERP space. This session details the journey of a large University who found their legacy campus datacenter with limited capacity to support online educational initiatives and limited budget for datacenter expansion. Other challenges included stranded capacity on proprietary SAP Infrastructure designed for peak load that occurs 4 weeks per year and the high cost due to specialized UNIX resources and system infrastructure needed for disaster recovery.

VSP2122 VMware vMotion in VMware vSphere 5.0: Architecture, Performance and Best Practices Technical Level n Speaker(s) Sreekanth Setty, VMware, Inc. Gabriel Tarasuk-Levin, VMware, Inc. Venetian • Venetian Ballroom E Description The new and improved VMware vMotion® in VMware vSphere™ 5.0 incorporates a number of enhancements that leverage the power of the solid state drive and 10 gigabit Ethernet technologies that are increasingly adopted in today’s datacenters. These enhancements vastly improve both the usability and performance of vMotion. Testing in VMware performance labs shows it is easier than ever to use vMotion to manage even large virtual machines running heavy-duty, enterprise-class applications with minimal overhead.

This session details the evolutionary approach taken to dramatically decrease the overall cost of hardware/ software and management costs, improve disaster recovery and move toward cloud enablement. GD06 vCloud with Chris Colotti Speaker(s) Chris Colotti, VMware, Inc. Description Join Chris Colotti who will host this best practices group discussion on vCloud.

This session will describe the vMotion architecture and the new and enhanced features of vMotion in vSphere 5.0. Performance implications with data from a wide variety of tier 1 application workloads will also be discussed. We will share common pitfalls as well as best practices that enable you to get the maximum benefit from the new and improved vMotion technology.

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Tuesday, August 30 (continued) EUC1825 VMware ThinApp Implementation and Design Best Practices Technical Level s Speaker(s) Ryan Brumback, General Electric Ray Dusseault, VMware, Inc. Christopher Muench, General Electric Description Venetian • Venetian Ballroom G A top PSO VMware ThinApp™ consultant will deliver this breakout session detailing real-world enterprise best practices around ThinApp implementation and design strategy for physical and virtual desktop environments.

1:00pm – 2:00pm (continued) GD22 Platform Security with David Hunter and Gargi Keeling David Hunter, VMware, Inc. Gargi Keeling, VMware, Inc. Speaker(s) Description Venetian • Toscana 3604 Join David Hunter and Gargi Keeling who will host this best practices group discussion on Platform Security. GD29 vCloud Director with Dushyanth Nataraj Speaker(s) Dushyanth Nataraj, VMware, Inc. Description Venetian • Toscana 3610 Join Dushyanth Nataraj who will host this best practices group discussion on vCloud Director.


EUC2871 Project Horizon: Managing VMware ThinApp as a Cloud Service Technical Level n Speaker(s) Andrew Johnson, VMware, Inc. Mehul Patel, VMware, Inc. Description Venetian • San Polo 3404 This session will give customers a preview of a new management and delivery model for delivering ThinApp virtualized applications via a cloud-based IT service. For IT professionals that are proficient or new to virtualization applications, the Project Horizon product management and engineering team will show you how easy it is to rapidly setup a corporate “App Store” to enable self-serve application access. The team will step through the simple process of setting up and configuring a new or existing ThinApp repository that plugs into the cloudbased Project Horizon service to publish, entitle and track applications, all without the overhead of an on-prem IT management product to install and maintain.


GD37 Zimbra with John Robb John Robb, VMware, Inc. Speaker(s) Description Join John Robb who will host this best practices group discussion on Zimbra.


LAS4007 Building Hands-on Labs to Model Cloud Application Platform Solutions Technical Level n Speaker(s) Henrik Mønster, VMware, Inc. Aaron Sweemer, VMware, Inc. Description Venetian • Bellini 2101 This session will take the VMworld attendee through the comprehensive design and development of Lab Environments tailored to replicate real-world Cloud Application Platforms. Each speaker will discuss the build and integration of VMware vFabric-based Labs to engage the HOL Participants in scenarios involving data access specific to the Cloud environment, Cloud-based Application monitoring and optimization, as well as VMware Cloud Foundry to elastically scale the application infrastructure.


EUC3326 Virtual Desktop Infrastructure in Comparison to Terminal Server: 2011 Edition Technical Level n Speaker(s) Brian Madden, TechTarget Description Venetian • Murano 3203 VDI and Terminal Server are both solutions that serve remote Windows desktops from the datacenter. They both use the same remoting protocols. They both have many of the same advantages and disadvantages. So which one should you pick? Back in 2009, Brian gave a “VDI versus Terminal Server” session at VMworld. Back then the primary difference was cost. But what about today? You might be surprised to find out that Brian’s views have evolved over the past few years. Yes, there are times when VDI makes sense and there are times with Terminal Server makes sense. In this session, Brian will show you how to decide which technology makes the most sense for your specific use case. (After all, in most companies it’s not “VDI versus TS.” It’s usually more like “VDI and TS.)

1:30pm – 2:30pm BCO1990 Protecting SMBs Using Site Recovery Manager 5.0 with VMware vSphere Replication Technical Level n Area of Interest S Speaker(s) Matthew Meyer, VMware, Inc. David Noonon, VMware, Inc. Venetian • Titian 2301 Description Recent studies show that up to 57 percent of small to medium businesses (SMBs) do not have a disaster recovery plan in place. The disaster recovery solutions available are typically not cost effective, contain many manual steps, and require trained staff with a significant level of experience. VMware Site Recovery Manager has dramatically changed the DR solution landscape through its automation capabilities, integration, and simplicity; however, this came at a cost due to the requirement for 3rd party storage and replication.


EUC3333 VMware View Backup Architecture and Best Practices Technical Level n Speaker(s) Laurynas Kavaliauskas, VMware, Inc. Ravindra Neelakant, VMware, Inc. Description Venetian • Lido 3004 VMware View™ Backup is always a hot discussion topic, especially in highly available desktop scenarios. Come and learn what VMware recommends for backing up your virtual desktop infrastructure and how it will make your life easier. Learn how to plug your backup tools into VMware View Infrastructure for data resilience. We will share best backup and disaster recovery practices and cover existing partner solutions.

This breakout session will articulate how SMBs can leverage SRM vSphere Replication to deliver cost effective disaster recovery. Additionally, this session will provide an overview of the product components and configuration, it will outline three key deployment scenarios, and it will expand upon the strategic design considerations that must be a part of every solution architecture leveraging vSphere Replication.

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Tuesday, August 30 (continued) SPO3400 Agentless Security for VMware Environments—A Report Card on the Past 12 Months and a Crystal Ball for the Future Technical Level n Speaker(s) Harish Agastya, Trend Micro, Inc. Description Venetian • Lando 4304 Security has typically been an afterthought in virtualization deployments and traditional security solutions that were designed well before the advent of virtualization have performed poorly in virtual environments leading to anti-virus storms and reduced VM consolidation. All of this changed in 2010 when VMware announced a new set of security APIs known as vShield Endpoint which would allow organizations to deploy dedicated antivirus virtual appliances and offload all antivirus scanning activity off the production VMs. The market response to this technology has been very positive, as over the past 12 months, hundreds of organizations have deployed the technology for securing VMware vSphere as well as View deployments.

1:30pm – 2:30pm (continued) PAR2372 Selling to SMBs and Using the VMware vSphere Storage Appliance to Drive Better Sales Area of Interest S Technical Level l Speaker(s) Edward Hsu, VMware, Inc. Description Wynn • Alsace 2 (Partners only) SMBs are increasingly using the advanced features of VMware vSphere™ to protect their business, simplify IT and save money. But many SMBs have not been able to get the full benefits of virtualization because they do not have shared storage hardware. Now VMware vSphere Storage Appliance software creates protected shared storage using server internal disks, extending advanced vSphere features such as VMware vMotion® High Availability to all SMBs. PAR2843 How ISVs Can Leverage VMware vFabric and Cloud Foundry to Deliver Better Applications in Less Time Technical Level l Area of Interest F Speaker(s) David McJannet, VMware, Inc. Al Sargent, VMware, Inc. Description Wynn • Alsace 1 (Partners only) Are you an ISV that builds custom applications in Java, Rails, Node or other languages? Are you deploying your applications onto virtual or cloud platforms? Is the nature of your applications evolving to be increasingly Web oriented, data intensive and subject to dynamic loads?

The speaker will provide a report card on the progress VMware and its close partners have made in the area of virtualization security with vShield-integrated antivirus solutions. The speaker will highlight third-party test results that have become available since VMworld 2010 on the performance gains of agentless antivirus and will also document key customer case studies testifying to the success of this approach in addressing specific business challenges and advancing the customer’s overall virtualization journey, as well as document deployment best practices in terms of where the agentless antivirus model works best.. The speaker will also provide forward-looking guidance on newer areas of innovation in the area of virtualization security. With vShield Endpoint 2.0, the security virtual appliance will also be able to offload additional in-guest security agents from the VMs in areas like agentless file integrity monitoring and data leak prevention creating the framework for an agentless security platform in a VMware environment. The final portion of this talk will probe the details of agentless file integrity monitoring and showcase early test findings in this area.

If so, come learn how the VMware vFabric™ Cloud Application Platform and Cloud Foundry provide you with a modern, scalable and efficient base for your applications, enabling you to deliver more functionality to your customers with less effort, thus reducing time to market and associated opportunity costs. You will learn how to assess opportunities for fit with the VMware vFabric and Cloud Foundry platform and understand what each of the main components does. Additionally, we will cover how VMware vFabric and Cloud Foundry can streamline your application delivery, using case studies from actual customers. Selling the VMware Advantage for Business Continuity and Security PAR3128 Technical Level l Speaker(s) Gil Haberman, VMware, Inc. Eric Horschman, VMware, Inc. Ravi Kumar, VMware, Inc. Description Wynn • Chambertin 1 With VMware vSphere™ 5.0, High Availability, Fault Tolerance, VMware vCenter™ Site Recovery Manager 5.0 and VMware vShield™ 5.0, VMware is delivering powerful new business continuity and security capabilities to customers large and small. In this session, we will show VMware partners how these new capabilities put VMware far ahead of other virtualization vendors. We will review the key new features in HA, FT, Site Recovery Manager 5.0 and vShield 5.0 to show you how they solve customers’ BC/DR and security concerns, which are often the top issues in virtualization platform deployments. We will compare VMware BC/DR and security capabilities to those offered by competitors. You will see how much of an advantage VMware brings so you can answer customer concerns and win more deals with VMware solutions.

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Tuesday, August 30 (continued) VSP3307 Deployment Considerations for ESXi 5.0 Technical Level n Speaker(s) David Day, VMware, Inc. Kyle Gleed, VMware, Inc. Venetian • Palazzo Ballroom L Description This session will explore all you need to know about ESXi 5.0 deployment. We will start with the use of Image Builder to create ESXi images tailored for your environment. We’ll then go over deployment options such as VUM, scripted installation, Boot from SAN, and Auto Deploy. Finally we’ll address options for post-deployment configuration, including scripted installation, Host Profiles, and vCLI andPowerCLI scripting.

1:30pm – 2:30pm (continued) SPO3961 New Innovations in Ethernet Fabrics Are Revolutionizing Virtualized Data Centers Technical Level l Speaker(s) Doug Ingraham, Brocade Description Venetian • Zeno 4610 IT organizations are aggressively deploying server virtualization in data centers to consolidate applications and improve resource utilization. The cost savings of server virtualization resulting from increased asset utilization, higher availability, and on-demand application deployment have met the business mandate to “do more with less” within server groups. However, the underlying limitations in current network architectures have often prevented IT organizations as a whole from meeting the performance, availability, security, and mobility expectations of server virtualization deployments.

Session also scheduled: Monday 11:00am, Tuesday 6:00PM

SUP1019 Securing Your Cloud Dean Coza, VMware, Inc. Allwyn Sequeira, VMware, Inc. Speaker(s) Description Venetian • Palazzo Ballroom O With updated releases and new functionality, vShield 5.0 will deliver security and compliance as a set of elastic, efficient, logically managed, automated and programmable services built into the Cloud infrastructure. 2011 will be the year in which we contain VLAN sprawl, untangle ACL spaghetti, deflate AV storms, discover sensitive data, and protect rogue hosts and VMs. Learn about the vShield 5.0 suite and partner solutions to secure Your Cloud.

A recent innovation in networking, Ethernet fabrics are revolutionizing the way highly virtualized data center networks are architected and how they function. Compared to classic hierarchical Ethernet architectures, Ethernet fabrics provide higher levels of performance, utilization, availability, and simplicity required to meet the business needs of data centers today and into the future. Brocade Vice President for Data Center Products Doug Ingraham will examine the various approaches and technologies that comprise today’s Ethernet Fabric solutions. He will provide organizations with essential background to select the best approach to create a roadmap to optimize their virtualized infrastructures and accelerate their journey to the cloud.

GD29 vCloud Director with Dushyanth Nataraj Dushyanth Nataraj, VMware, Inc. Speaker(s) Description Venetian • Toscana 3610 Join Dushyanth Nataraj who will host this best practices group discussion on vCloud Director.

SPO3994 Making Sense of Chaos: How to Leverage Mobile Technologies (iOS/Android) in the Enterprise Technical Level l Speaker(s) Daniel Barreto, Wyse Technology, Inc. Description Venetian • Marcello 4504 With more smartphones and tablets sold than PCs for the first time, 2011 will leave its mark in history as a transition year. After three prolific decades, the reign of the “Wintel” PC ecosystem is beginning to fracture. In the challenger’s corner: A variety of thin and portable devices with a fragmented combination of operating systems, form factors, user interfaces and applications driven by consumer choice. This emerging computing paradigm is generating tremendous challenges and opportunities for IT organizations.


2:00pm – 3:00pm VMware View Roadmap for Alliance Partners TEX2522 Technical Level n Speaker(s) Mike Coleman, VMware, Inc. Robert Baesman, VMware, Inc. Description Wynn • La Tache 1 & 2 (TAP Members only) This session will provide a glimpse of the VMware View™ roadmap. VCP5 VMware Certification Quickstarts: VCP5 Venetian • Sands, Room 404 Description VMworld has several activities planned to help you prepare for the VMware Advanced Certifications as well as the newly released VMware Certified Professional on vSphere 5 (VCP5). Along with free education, there will be special 50% off discounts available to VMworld attendees, free prep materials, give-aways and more. Attend one of the Certification Quickstarts or stop by the Certification Lounge (Room 305) or the VMware booth to learn everything you need to know about VMware Education and Certification and receive your special exam discounts.

In this talk Daniel Barreto, GM of the Mobile Cloud BU at Wyse and Lecturer at Stanford University will discuss the new challenges faced by IT organizations and will present various approaches toaddress and capitalize on the emergence of smart phones and tablets. Learn how mobile device management, remote desktop, mobile virtualization and personal cloud technologies can be leveraged to address security, manageability and cost concerns, while boosting employee productivity and morale.

Session also scheduled: Tuesday 10:00am, Wednesday 2:00pm

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Tuesday, August 30 (continued) CIM1302 Active Directory Considerations in a Multitenant Cloud Infrastructure Technical Level n Speaker(s) Deji Akomolafe, VMware, Inc. Description Venetian • Lando 4201 As enterprises begin to adopt a cloud strategy, one of the fundamental challenges that they will need to overcome is providing a functional Active Directory infrastructure that enables both coexistence and separation among the various tenants of the cloud infrastructure. This session will examine and discuss the modalities for achieving this requirement.

2:30pm – 3:30pm BCA1995 Design, Deploy, Optimized SQL Server on VMware ESXi 5 Technical Level s Speaker(s) Scott Salyer, VMware, Inc. Description Venetian • Delfino 4001 Many virtualization customers have begun looking at virtualizing their tier-1 applications, such as their enterprise resource planning (ERP) systems, SAP and SharePoint environments. At the heart of many of these businesscritical systems is Microsoft SQL Server. As virtualization has evolved, applications once considered too heavy to move out of the physical world are now being reevaluated for virtualization. Microsoft SQL Server can now take advantage of many of the features that VMware vSphere™ provides out of the box such as support for 64-bit technologies, NUMA support and hot-add CPU and memory. This session will cover design considerations for virtualizing SQL workloads, performance and scalability information, high-availability options, support considerations, as well as what’s new in VMware ESX® 5.


CIM2921 VMware vCenter Operations: Best Practices for Managing Virtual Capacity Technical Level s Speaker(s) Hemant Gaidhani, VMware, Inc. Rajesh Kasanagottu, VMware, Inc. Venetian • Palazzo Ballroom G Description This session will deep dive into the capacity management capabilities in VMware vCenter™ Operations, including vCenter CapacityIQ. The session will explain the various global settings in vCenter CapacityIQ and their impact on capacity analysis. The session will provide best-practice guidelines that the VMware vSphere™ administrator can configure to optimize vSphere deployments.

Session also scheduled: Monday 11:00am, Wednesday 4:00pm

BCO2913 DR Troubleshooting and Configuration Tips for Multi-site Storage Replication with Site Recovery Manager Technical Level n Speaker(s) Leon Levy, Hewlett Packard Lucas Nguyen, VMware, Inc. Matthias Popp, Hewlett Packard Description Venetian • Venetian Ballroom I There are multiple ways to deploy multisite virtual machine and data replication. This presentation will describe a set of detailed best practices to plan, set up, deploy, troubleshoot and operate a remote copy infrastructure using Site Recovery Manager in conjunction with HP EVA Continuous Access Software and the HP EVA Replication Adapter for VMware Site Recovery Manager. A building-block approach will be used to design the complete solution, providing a step-by-step set of best practices to deploy the requisite technical components from VMware and HP, showing the relationships and interdependencies. Highlights of this presentation will also include the differences between configuration of the new adapter from HP with the latest version of VMware Site Recovery Manager (Site Recovery Manager 5.0) compared to the previous versions of VMware Site Recovery Manager and EVA adapter.

CIM3153 Compliance and Provisioning in Your Cloud Using VMware vCenter Configuration Manager Technical Level n Speaker(s) Shiv Agarwal, VMware, Inc. David Overbeek, VMware, Inc. Venetian • Bellini 2005 Description Managing configuration compliance and provisioning in a cloud environment can be challenging due to the heterogeneous nature of the environments, the multiple layers of abstraction and the variety of cloud models (private, public and hybrid) that can be implemented. Most organizations use multiple, disparate tools to manage compliance and provisioning across the IT services stack, but this generally results in many operational inefficiencies. This session will provide insight into how to effectively leverage VMware vCenter™ Configuration Manager (VCM) as a solution to address centralized configuration compliance management and provisioning within cloud environments. vCM is a cloud-aware management solution that can be used to drive configuration compliance, patching and software provisioning in private, public or hybrid clouds across heterogeneous, virtual or physical infrastructures.


CAP1707 Seven Steps to Enterprise Platform as a Service Technical Level n Speaker(s) Chris Harris, VMware, Inc. Description Venetian • Lido 3101 Are you trying to get your head around platform as a service (PaaS)? Are you wondering how other organizations have done PaaS right and what pitfalls to avoid? To realize the potential benefits of PaaS, an enterprise needs to make big changes, transforming its software development processes and supporting IT environments and offering a self-service, elastic and utility-based application platform. Hear what the VMware team has learned from delivering actual PaaS instances into customer environments.

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Journey to Your Cloud: Building the Roadmap to Your Cloud—Customer Story CIM4607 Technical Level l Speaker(s) Charles Howland, Acxiom Corporation Description Venetian • Zeno 4708 Having a strategy to reach IT as a Service is the first step to success. Once a strategy is outlined the next step is to create a step-by-step roadmap for executing the strategy. A VMware customer will discuss how they created their roadmap and reveal the pitfalls and best practices that they encountered during the process. Session also scheduled: Wednesday 4:00pm

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Tuesday, August 30 (continued) SPO3977 Next-Generation Storage and Backup for Your Cloud Technical Level n Speaker(s) Chad Sakac, EMC Corporation Description Venetian • San Polo 3501 vSphere 5, SRM 5, and vCloud Director 1.5 dramatically increase integration points for the storage partner community—opportunities for increased efficiency, simplicity, and lowered costs. This is a must-see session for anyone wanting to learn what EMC and VMware—the two clear industry leaders in their respective areas—are doing around storage in VMware use cases. The session will include real-world customer examples, updates to best practices, and fun demonstrations of the latest cutting-edge technologies.

2:30pm – 3:30pm (continued) EXPERTS-05 Knowledge Experts One-on-One - 05 Derek Collison, VMware, Inc. Mathew Lodge, VMware, Inc. Speaker(s) Dave McCrory, VMware, Inc. Dushyanth Nataraj, VMware, Inc. Description Venetian • Sands Foyer Knowledge Experts in Cloud Foundry, Cloud Computing, and Performance Metrics. SPO3973 Simpler, Easier and Secure—Go Virtual with LG Zero-client Monitor Technical Level l Speaker(s) YoungKeun Cho, LG Electronics Stephen Hu, LG Electronics Christopher Rimer, VMware, Inc. Description Venetian • Murano 3301 Cloud computing is a new challenge faced by almost all enterprises today. It is a model for enabling convenient, on-demand network access to a shared pool of configurable computing resources (e.g., networks, servers, storage, applications, and services).

Traditional storage has needed to evolve for vSphere—this session will cover EMC and VMware’s new technologies around VAAI, VASA, Storage DRS/FAST, Stretched vSphere 5 clusters and long-distance vMotion, SRM 5 integration, new NFS client behavior. It will also unveil major EMC platform updates that deliver major new capabilities at all scaling points, further extend EMC’s vCenter integration, add VM-object level awareness native in the storage platform and management tools, and additional features like primary storage block-level deduplication. Likewise backup tools need to undergo a revolution for vSphere, as traditional backup models simply don’t scale—but what do revolutionary backup solutions built for vSphere 5 and your cloud look like? Come to this session to see what truly next-generation backup tools—so tightly coupled with vSphere that they become invisible—can do, and see customers share their own experiences. See demonstrations of how agentless backup and recovery of virtual machines can be accomplished in 1/100th of the time, using 1/20th of the resources. See how backup and recovery can be done at service provider scale, with tight vCloud Director 1.5 Integration, while respecting multi-tenancy.

LG Electronics, the global display device brand and VMware, the virtualization software leading company, are proud to represent a smart roadmap to enterprise cloud computing. Throughout this session, you will see the most powerful and secure cloud computing solution—LG Network Monitor Zero-client monitor, P-series! We will show you how the virtual desktop infrastructure solution can get implemented into your place. Get Simpler, Easier, and Secure ideas for your people to work.

VMware Storage vMotion Deep Dive and Best Practices VSP3255 Technical Level s Speaker(s) Min Cai, VMware, Inc. Ali Mashtizadeh, VMware, Inc. Venetian • Venetian Ballroom E Description VMware Storage vMotion® enables live migration of virtual disks across storage arrays to enable upgrade, maintenance and load balancing of storage arrays without incurring service downtime. In VMware vSphere™ 5.0, Storage vMotion has been redesigned from the ground up to provide predictability, guaranteed migration success and support for virtual machines with snapshots and linked-clone virtual machines. The performance improvements in this release typically bring migration times within a few percentage points of ideal. In this session we will offer a deep dive into the architectural changes in vSphere 5.0, discuss performance improvements and cover best practices. Session also scheduled: Wednesday 11:00am

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Tuesday, August 30 (continued) LAS4005 EUC—Architecting the VMware Horizon Application Manager Infrastructure within a Hands-on Lab Environment Technical Level n Speaker(s) Joel Lindberg, VMware, Inc. Thomas Walker, VMware, Inc. Venetian • Bellini 2101 Description This session addresses the unique design, configuration and deployment processes used to build a complete Horizon App Manager environment for VMWorld. Additionally the speaker will highlight VMware’s technology for provisioning and entitling secure access to SaaS and Web applications.

2:30pm – 3:30pm (continued) VSP4060 VMware vSphere 5.0 License Management Technical Level n Speaker(s) Alberto Farronato, VMware, Inc. Creighton Hicks, VMware, Inc. Timothy Stephan, VMware, Inc. Description Venetian • Marcello 4401 In this session we will cover how to manage licensing in a VMware vSphere™ 5.0 environment using VMware vCenter™ Server 5.0. We will recap the licensing model in vSphere 5.0 and discuss two optional tools to ease vSphere license management.

3:00pm – 4:00pm BCO1432 VMware Data Recovery—Everything You Need to Know Technical Level n Speaker(s) Jeff Hunter, VMware, Inc. Description Venetian • Palazzo Ballroom L This session is a technical deep dive on VMware Data Recovery (vDR). Details include what vDR is, what is new with vDR 2.0, how vDR is deployed/installed/configured, technical details on how it works and recommendations for successful backup and recovery of your VMware virtual machines using vDR.


SUP1010 Innovating Together: How Cisco and VMware Collaborate to Build the Cloud Soni Jiandani, Cisco Systems, Inc. Speaker(s) Description Venetian • Palazzo Ballroom D Cisco and VMware have a long history of joint and coordinated research and development efforts that have made it easier for our customers to scale their virtualization strategies. Today, the two companies continue to work together to lay the foundation for cloud. In this session, senior Cisco and VMware executives will discuss what lies ahead on the journey to cloud and what the two companies are working on to help our customers get there. Memory with Kit Colbert GD04 Speaker(s) Kit Colbert, VMware, Inc. Description Join Kit Colbert who will host this best practices group discussion on Memory.

Session also scheduled: Monday 10:00am, Wednesday 4:00PM

BCO2527 How to be Successful with Site Recovery Manager Implementations Technical Level n Speaker(s) Ken Werneburg, VMware, Inc. Description Venetian • Venetian Ballroom G You will learn about how to be successful with your Site Recovery Manager implementations from a person who has helped many people to be successful with Site Recovery Manager. You will learn about things that might go wrong and how to avoid or mitigate them.


Session also scheduled: Monday 11:00am, Thursday 12:00pm

GD09 Network with Vyenkatesh Deshpande Speaker(s) Vyenkatesh Deshpande, VMware, Inc. Description Venetian • Toscana 3605 Join Vyenkatesh Deshpande who will host this best practices group discussion on Network.

CAP2153 Data Strategy of VMware Technical Level l Speaker(s) Charles Fan, VMware, Inc. Description Venetian • Lido 3004 We’re in the midst of an period of unprecedented explosion of data and active innovations to better manage this explosion. We are witnessing three major trends creating a perfect storm in the data management space: 1. New applications for the cloud era presents new requirements and challenges to the existing data management systems. 2. Infrastructure technology mega-trends, including virtualization and bigger memory multi-core systems, are changing the assumptions of traditional database design. 3. Cloud model of “technology delivered as a service” are changing the way how IT is managed into an “IT as a Service” model


GD15 vSphere HA and FT with Tom Stephens and Keith Farkas Keith Farkas, VMware, Inc. Tom Stephens, VMware, Inc. Speaker(s) Description Venetian • Toscana 3604 Join Tom Stephens and Keith Farkas who will host this best practices group discussion on vSphere HA and FT. Session also scheduled: Monday 12:30pm

In this session, we will discuss VMware’s data strategy and how VMware will contribute to the innovations in the data management space.

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Tuesday, August 30 (continued) PAR2323 Creating an Explosive Growth IT-as-a-Service Business Technical Level l Area of Interest S, G Speaker(s) Grant Finer, VMware, Inc. Description Wynn • Alsace 2 (Partners only) Market forces are coming together to propel the service provider business model forward into being the most profitable business opportunity in the infrastructure market. In New Zealand organizations from SMB through to central government have developed an appetite to become customers of IT-as-a-service innovators. Find out what happens when the world-renowned “Kiwi ingenuity” meets best practices for creating a shared IT platform and discover how our businesses have adapted and right-sized the service provider proposition for different niches (nontechnical). This talk will review the ways in which the fastest growing VSPP business partners have differentiated their offering and empowered their sales forces to promote value, availability and customer comfort with regard to the pay-as-you-go model. Key takeaways will be your ideas on how to prepare your organization for success by leveraging the best practices that are being tested and proven in this innovative test market.

3:00pm – 4:00pm (continued) CIM2680 Managing a VMware Environment: What to do in the First 180 Days Area of Interest R Technical Level l Speaker(s) Andrew Yanosick, Thermo Fisher Description Venetian • Titian 2301 In this breakout session Thermo Fisher Scientific’s IT Manager Andy Yanosick will walk through • How to assess existing capacity and growth needs to guarantee performance and growth availability in the near term • How to create a 90-day plan that targets areas for optimization and procedural improvement • How to prioritize and implement best practice initiatives in a rapidly growing environment With an extensive operations background but little VMware experience, IT Manager Andy Yanosick was brought into Thermo Fisher Scientific’s datacenter to create and institute best practices for the virtualized infrastructure. Starting with a 90-day plan, Andy identified key areas that needed to be addressed immediately while planning out longer term initiatives and at the same time learning the ins and outs of the VMware infrastructure and its accompanying ecosystem. Andy will walk through which programs and ideas worked and which could have been implemented differently or not at all. The target audience for this session is new managers and supervisors in a VMware environment, and Andy will invite attendees to provide input as to what works/does not work when managing their own VMware environments.


PAR3250 Revolutionize Your Services with VMware vFabric Technical Level n Speaker(s) Michael Wood, VMware, Inc. Description Wynn • Alsace 1 (Partners only) Improve your ability to fight and win in competitive bids and projects by driving out the costs associated with expensive deployment patterns and complex development projects through revolutionary approaches around autodeployment and self-service environments, all while providing more innovative solutions for your customers. Change the game with VMware vFabric™.


PAR1993 Got Pipeline? Top Tools and Strategies to Increase Your Pipeline Technical Level l Speaker(s) Jennifer Ambrose, VMware, Inc. Description Wynn • Chambertin 1 (Partners Only) Join VMware’s Partner Marketing team for a practical, hands-on session where you’ll learn how to use the latest tools available to you to find and attract more customers, generate more pipeline and ultimately win more business.

SEC2192 Case Study: Building a Virtual Data Center at The Department of Homeland Security to Meet FISMA Moderate to High Data Security Requirements Technical Level l Area of Interest G Moderator(s) Michael Berman, Catbird Networks, Inc. Speaker(s) Tamar Newberger, Catbird Networks, Inc. Description Venetian • Lando 4304 U.S. agencies are embracing virtualization as a way to cut costs and comply with the government mandate toward greener computing. But U.S. federal agencies are also subject to regulations and controls that are directly affected by virtualization. In this last year, government specifications such as NIST 800-125 have been updated to address virtualization security. What is the impact of these specifications on the data centers of highly secure government agencies?


This talk by the deputy executive director of the Department of Homeland Security will illustrate what it takes to ensure that regulated agencies stay secure and compliant when implementing a virtualized infrastructure. DHS is currently in the midst of deploying virtualization security to help it achieve moderate to high compliance with the Federal Information Security Management Act in its data center. This session will discuss what strategies have been used and how DHS is maintaining compliance during this transition.

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Tuesday, August 30 (continued) 3:00pm – 4:00pm (continued) SEC2942 Building Secure Private and Hybrid Clouds: Proof Points Not Promises Area of Interest G Technical Level n Speaker(s) Anil Karmel, Los Alamos National Laboratory Ravi Kumar, VMware, Inc. Julie Roman, FICO Description Venetian • Murano 3203 Cloud computing promises to change the economics and increase the agility of Corporate IT. But IT executives want these benefits with the same level of trust as their existing datacenters. A successful cloud model must meet IT compliance requirements for change management, configuration management, access controls, auditing and logging. Virtualization security solutions provide control and visibility to build trusted private and hybrid clouds, providing customers the opportunity to leverage public clouds when appropriate to increase agility and efficiency.

SPO3959 Enterprise Mobility Case Studies with Android-based Smart Devices Technical Level l Area of Interest T Speaker(s) Ray Vinson, Samsung Telecommunications America Tedd Fox, VMware, Inc. Description Venetian • Zeno 4610 Samsung is providing enterprise customers with integrated solutions and services across all devices by working closely with collaboration partners to build the enterprise mobility ecosystem. An enterprise alliance with partners, vendors and system integrators is allowing Samsung to go the extra mile in supporting extra features. For its enterprise customers, the company provides mobile solutions that are both vertical (by industry and function) and horizontal (enabled by an integrating platform), including Virtualization / Messaging /Security / Connectivity / Business applications.

Case studies presented by FICO and Los Alamos National Laboratory will present design guidelines and approaches in how each organization evolved their infrastructure investment into secure private and hybrid clouds respectively. Los Alamos will further discuss the movement of workloads from an on premise deployment to an off premise public cloud with control, visibility and flexibility to meet IT compliance requirements.

SPO3981 Veeam Backup & Replication: A Look Under the Hood Technical Level s Speaker(s) Anton Gostev, Veeam Software Doug Hazelman, Veeam Software Description Venetian • San Polo 3404 Learn about the technical underpinnings and advanced features of Veeam Backup & Replication—and get ready for the upcoming v6 release. This is your chance to hear directly from Anton Gostev, an expert in data protection for virtualized environments and the driving force behind Veeam Backup & Replication. Get detailed explanations and recommendations for deploying the vPower technology in v5, including vPower NFS and Virtual Lab See the technology in action as we perform granular recovery on an Oracle database. And be among the first to see what’s coming in v6. Come to learn. Come to ask questions. Come to share your own advice for getting the most out of Veeam Backup & Replication. Come even if you don’t use Veeam Backup and get expert insights into the VMware APIs for Data Protection (VADP), VMware snapshots and vSphere internals.


SPO3081 Business Critical Applications’ Journey to the Cloud Technical Level n Speaker(s) Venkeepuram Satish, Symantec Description Venetian • Marcello 4504 The journey to the cloud is filled with many speed bumps. In an environment where numerous applications are running at any given time, one major concern is ensuring the resilient high availability of business critical applications. Some of the concerns in adopting cloud for these applications include:

VMware vFabric Roadmap TEX2498 Technical Level n Speaker(s) Charles Lee, VMware, Inc. Killian Murphy, VMware, Inc. Wynn • La Tache 1 & 2 Description (TAP Members only) The VMware Cloud Application Platform helps organizations modernize applications, adopt high-performance data technologies and move to platform as a service. This session provides an introduction to vFabric, Cloud Foundry, and their roadmaps.

• Ensuring application availability in a large scale, dynamically changing virtual environment where virtual machines get created, deleted, and moved frequently • Managing dependencies between multi-tier application components typically running in a heterogeneous environment across operating systems and across physical and virtual environments • Ensuring that the storage backend for virtualized environment is resilient, scalable, and cost-effective Come to this session to learn about key solutions to accelerate your journey to the cloud. You will learn how Symantec solutions such as ApplicationHA and VirtualStore help you get the benefits of the cloud and minimize the speed bumps along the way. Symantec and VMware partnered closely to build ApplicationHA to ensure high availability and visibility in coordination with VMware HA, DRS, vMotion, and SRM. VirtualStore provides a compelling storage backend with the robustness and flexibility required for building cloud environments. The learnings from this session will enable you to confidently move your business critical applications to the cloud.

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Tuesday, August 30 (continued) BCA1931 Design, Deploy, and Optimize SharePoint 2010 on vSphere Technical Level n Speaker(s) Itzik Reich, EMC Corporation Scott Salyer, VMware, Inc. Venetian • Lando 4201 Description SharePoint Server is a perfect candidate for virtualization. Physical implementations suffer from many limitations, including time wasted waiting for servers to arrive, waiting for software to load and testing complex HA and DR designs. Virtualization eliminates the dependence of the SharePoint component server on physical hardware. Now you can easily add CPU and memory resources spontaneously, move workloads to more powerful machines, deal with planned hardware maintenance with zero application downtime, immediately restart workloads from failed machines and recover to a DR site without worrying about maintaining exactly duplicated hardware. SharePoint is supposed to work this way. On VMware vSphere™, it does.

3:00pm – 4:00pm (continued) SUP1020 The End-User Computing Revolution Starts Now with VMware View Chris Young, VMware, Inc. Jamie Hamm, General Electric Speaker(s) Bart Pustjens, ING Description Venetian • Palazzo Ballroom O More than ever, enterprises are dealing with two fundamental client computing pain points—providing secure access to an increasingly mobile workforce; and managing the burgeoning diversity of data, applications and devices needed to run their business. These challenges result from the transformative nature of cloud computing. This session looks at how two of the cornerstones of the VMware End-User Computing portfolio—VMware View™ and VMware ThinApp™ are leveraging vSphere to free workforces and IT organizations from more than two decades of complex, device-centric computing to deliver a more user-centric, consumer cloud experience for the enterprise. Learn how VMware View provides the highest fidelity experience for end-users around the world liberating them from their traditional physical desktops and delivers on the promise of a new way to work.

This session will cover virtual hardware design considerations for SharePoint 2010, guidelines for capacity planning, options for high availability and disaster recovery and support considerations. Session also scheduled: Thursday 12:30pm

The Revolution has started—It is Your Cloud, Own it!


CAP2154 Powering Database-as-as-Service for Your Cloud with VMware Technical Level n Speaker(s) June Yang, VMware, Inc. Description Venetian • Bellini 2005 You have experienced the benefits of virtualization, now do you want to fully extend these virtualization benefits to the database layer? With VMware vSphere as base, we want to show you how you can stand up and operate database-as-a-service in your cloud that drastically simplifies database deployment, operations and availability and in turn, dramatically increase developer agility through self-service database management, improve datacenter efficiency by fully leveraging virtual infrastructure benefits in the database tier. This session will help you understand how you can stand up and operate DBaaS for your cloud.

4:00pm – 5:00pm BCA1709 Successfully Running Active Directory in a Virtualized Environment Technical Level n Speaker(s) Chris Skinner, VMware, Inc. Description Venetian • Delfino 4001 As the proliferation of virtualization becomes more pervasive in today’s corporate world, Active Directory continues to play an important role in today’s IT environment. In this session you will learn how to successfully implement Active Directory within the VMware infrastructure.

CIM1565 Integrating with vCD using vCloud API Technical Level n Speaker(s) Prasad Pimplaskar, VMware, Inc. Mahesh Ramachandran, VMware, Inc. Description Venetian • Lido 3101 Integration of various solutions from a partner ecosystem with VMware vCloud™ Director is critical for wellorchestrated automation in public as well as private clouds. This session will emphasize how partner systems can be integrated with vCloud Director using features of callouts, notifications and the API specific to vCloud. We will discuss how third-party systems such as monitoring, change and configuration management (CMDB) and IP.



3:30pm – 4:30pm VCAP VMware Certification Quickstarts: VCAP Description Venetian • Sands, Room 404 VMworld has several activities planned to help you prepare for the VMware Advanced Certifications as well as the newly released VMware Certified Professional on vSphere 5 (VCP5). Along with free education, there will be special 50% off discounts available to VMworld attendees, free prep materials, give-aways and more. Attend one of the Certification Quickstarts or stop by the Certification Lounge (Room 305) or the VMware booth to learn everything you need to know about VMware Education and Certification and receive your special exam discounts.

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Tuesday, August 30 (continued) SPO3990 Best Practices for Storage Tiering and Replication in a VMware Environment Technical Level n Speaker(s) Scott DesBles, Dell Storage Description Venetian • San Polo 3501 Server virtualization enhances IT flexibility while reducing costs. Your storage should do the same. Join this session to explore best practices for implementing enterprise storage virtualization in a VMware environment. Understand how to enhance manageability, accelerate provisioning and streamline disaster recovery with the vSphere client plug-in, bundled Site Recovery Manager 5 and support for vCenter server integration. See these technologies in action and get peer feedback on best practices in real-world implementations.

4:00pm – 5:00pm (continued) CIM2452 VMware vCenter Operations Technical Deepdive Technical Level s Speaker(s) Kit Colbert, VMware, Inc. Description Venetian • Venetian Ballroom E VMware vCenter™ Operations is a new tool for performance, capacity and configuration management. It leverages advanced analytics that learn normal behavior and can identify when behavior is abnormal. These abnormal behaviors are then used to generate alerts, compute health and reveal relationships between objects. In addition, VC Ops has advanced derived metrics that condense down a large set of data. This session will provide you with a deeper understanding of concepts behind these derived metrics as well as how the analytics of VC Ops function, enabling you to take full advantage of all the aspects of this powerful product.

VSP1883 VMware vSphere PowerCLI Best Practices Technical Level n Speaker(s) Luc Dekens, Eurocontrol Alan Renouf, VMware, Inc. Description Venetian • Palazzo Ballroom G This session will show you all the tips and tricks that Alan and Luc have collected over the years to work with VMware vSphere™ PowerCLI.

Session also scheduled: Wednesday 2:00pm, Thursday 1:30PM

EXPERTS-06 Knowledge Experts One-on-One - 06 Speaker(s) Charu Chaubal, VMware, Inc. Hemant Gaidhani, VMware, Inc. David Hunter, VMware, Inc. Jags Ramnarayan, VMware, Inc Description Venetian • Sands Foyer Knowledge Experts in Compliance, vCenter Operations, Platform Security, and GemFire/SQLFire.


VSP2774 Supercharge Your VMware Deployment with VAAI and VAAI-enabled Storage Arrays Technical Level n Speaker(s) Aboubacar Diare, Hewlett Packard Lucas Nguyen, VMware, Inc. Description Venetian • Venetian Ballroom I A high-performance, agile, flexible storage and virtual infrastructure combination is the foundation of a robust cloud ecosystem. Your VMware deployment and SAN are like the sophisticated racing engine under the hood of that cloud ecosystem. Unfortunately, this means that you may not be getting the most out of your cloud—or your VMware and SAN solution—unless you’re taking advantage of the latest technical capabilities, such as those introduced as part of the VMware vStorage API for Array Integration (VAAI).

SEC4610 Journey to Your Cloud: Securing Your VMware Cloud—Gartner Perspective Technical Level l Speaker(s) Neil MacDonald, Gartner Description Venetian • Zeno 4708 Approaching management and business application owners about virtualization presents a challenge and an opportunity. This session will provide the audience with Gartner’s recommendations and best practices related to security so VMware champions and business applications owners can continue their adoption Journey, securely and confidently.

Deploying VAAI-enabled storage arrays is equivalent to adding a turbo boost to your existing VMware SAN. VMware VAAI integration adds significant scalability, performance and agility improvements to your virtual infrastructure by preventing virtual machine storage contention, eliminating redundant I/O, and speeding up virtual machine clone and VMware vMotion® operations. Join us in this session as we explore the benefits of storage and VMware VAAI integration (including new VMware vSphere™ 5 features) so that you are prepared to get the most out of virtualization and the cloud.

Moving business critical applications to the cloud exposes new security and governance issues. Neil MacDonald from Gartner will explain the trends that are emerging as organizations address these security and governance challenges. This session will provide insight into the business owner concerns about moving their applications securely to the cloud and what can be done to alleviate those concerns. SPO3951 Integrating Enterprise Clouds Technical Level n Speaker(s) Bill Lowry, Terremark Description Venetian • Murano 3301 While the cloud represents a revolution in IT strategy, it’s not a cloud-only world, and IT leaders today are faced with the challenge of integrating cloud infrastructure with existing applications, technologies, networks and processes. Terremark’s Bill Lowry presents a practical and pragmatic guide on integrating clouds for the enterprise, focusing on how to take advantage of the power and potential of the cloud while minimizing disruption, waste and compromise.

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Tuesday, August 30 (continued) GD43 vSphere Clustering with Duncan Epping Speaker(s) Duncan Epping, VMware, Inc. Description Venetian • Toscana 3610 Join Duncan Epping who will host this best practices group discussion on vSphere Clustering.

4:00pm – 5:00pm (continued) VSP3863 VMware ESXi Readiness and What’s New with VMware vSphere Technical Level n Speaker(s) Mostafa Khalil, VMware, Inc. Ragavendra Kumar, VMware, Inc. Jonathan McDonald, VMware, Inc. Patrica Pinto, VMware, Inc. Description Venetian • Marcello 4401 Join us as the Global Support Services experts review VMware ESXi™ readiness from a supportability perspective. This session will cover planning your migration to ESXi, ESXi capabilities and operational changes, ESXi resources and what’s new in VMware vSphere™. We will focus on how to ensure success in planning your ESXi migration and explain the new vSphere features. This is one of our most popular Customer Support Day presentations.

Deploying a View EUC Solution Within the HOL Lab Environment LAS4008 Technical Level n Speaker(s) Peter Björk, VMware, Inc. George Peck, VMware, Inc. Simon Richardson, VMware, Inc. Description Venetian • Bellini 2101 This session provides an overview of planning, architecting and deploying a View environment to meet a real-world End User Desktop solution, all within a HOL Lab environment. Each element of the Lab Build will be discussed from the setup of the VMs to the networking and management involved in replicating an actual working View solution. Additionally specific VMware application features will be address and questions discussed in an open forum.


SUP1016 Transforming the Data Center With Vblock™ Infrastructure Platforms: Built to Reach Your Cloud Faster Todd Pavone, VCE Speaker(s) Description Venetian • Palazzo Ballroom D Learn the top 5 reasons why Vblock platforms, the industry’s first completely integrated offering for cloud computing, has transformed the modern data center helping organizations of all sizes reach their cloud faster than ever before.

4:30pm – 5:30pm SRM 5.0—What’s New and Recommendations for Success! BCO1269 Technical Level n Speaker(s) Ken Werneburg, VMware, Inc. Description Venetian • Titian 2301 You will learn about what is new in Site Recovery Manager 5, you will see what it looks like and works like, and you will learn about upgrades and suggestions for most effectively implementing Site Recovery Manager.

Discover how Vblock platforms simplify and standardize IT to deliver new, faster and more reliable IT services, whilst improving cost efficiency and time to market.


Hear first hand VCE’s forthcoming innovations and how to reach your cloud faster.

BCO2479 Understanding VMware vSphere Stretched Clusters, Disaster Recovery and Planned Workload Mobility Technical Level s Speaker(s) Lee Dilworth, VMware, Inc. Chad Sakac, EMC Corporation Description Venetian • Venetian Ballroom G VMware Site Recovery Manager is a very successful disaster recovery solution, and stretched VMware vSphere™ clusters have provided unique solutions for customers with a specific topology. With the next generation of VMware vSphere, customers will have more options than ever before, giving them a broad variety of choices for disaster recovery, disaster avoidance and planned workload mobility. Come to this session and see various realworld scenarios for each. In each scenario, we will cover the supported best practices for both VMware vSphere 4.1 and the next generation of VMware vSphere, with an emphasis on the enhancements and new options offered by the latest generation of VMware vSphere.

Architecture Design with Mike DiPetrillo GD11 Mike DiPetrillo, VMware, Inc. Speaker(s) Description Venetian • Toscana 3604 Join Mike DiPetrillo who will host this best practices group discussion on Architecture Design. Session also scheduled: Wednesday 3:30pm, Thursday 12:00pm

GD21 Storage with Cormac Hogan and Nathan Small Speaker(s) Cormac Hogan, VMware, Inc. Nathan Small, VMware, Inc. Description Venetian • Toscana 3605 Join Cormac Hogan and Nathan Small who will host this best practices group discussion on Storage. Session also scheduled: Monday 12:30pm


GD27 Virtualizing Oracle on VMware with Kannan Mani Kannan Mani, VMware, Inc. Speaker(s) Description Venetian • Toscana 3609 Join Kannan Mani who will host this best practices group discussion on Virtualizing Oracle on VMware. Session also scheduled: Thursday 12:00pm

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Tuesday, August 30 (continued) PAR2950 Developing Solutions for the GSI Partner Heat Map Technical Level l Speaker(s) Laurie Clough, VMware, Inc. Lindsay Garnock-Jones, VMware, Inc. Wynn • Alsace 1 Description (Partners only) VMware maintains a “heat map” of go-to-market solutions developed by Global Systems Integrator (GSI) Partners. This heat map helps VMware decide how and where to invest in the development and marketing of existing and future joint solutions with GSI Partners. This session will explore the structure and vectors of the heat map and help GSI Partners determine how to maximize the market and partnering opportunity of developing solutions within the GSI Program.

4:30pm – 5:30pm (continued) EUC2045 VMware View Plus Virtual Cloud Infrastructure: What’s New and Future Directions Technical Level n Speaker(s) Robert Baesman, VMware, Inc. Jessy Schoss, VMware, Inc. Description Venetian • Marcello 4504 2011 will witness major releases in our virtual cloud infrastructure and end-user computing product lines: VMware vSphere™, VMware View™ and management tools such as VMware vCenter™ Operations, vCenter Configuration Manager and more. This session will cover how the latest incarnations of View and vSphere work together and explore some exciting new directions in virtual desktop management and security from the cloud infrastructure platform.

PAR3069 Differentiating Virtualization Solutions in Competitive Environments Technical Level l Speaker(s) Jenny Fong, VMware, Inc. Description Wynn • Chambertin 1 (Partners only) Whether you are facing a competitive deal or building an RFP, it is important to be equipped with knowledge about various virtualization solutions. This session will introduce the VMware Advantage framework for clearly communicating VMware’s advantages over server virtualization competitors, with a special focus on vSphere 5’s new features and capabilities. This session will also take a closer look at the new vSphere 5 licensing model and how it compares to Microsoft Hyper-V and Citrix XenServer.


EUC2904 Optimizing the Network for VMware View Technical Level n Speaker(s) Joel McKelvey, Cisco Systems, Inc. Anjan Srinivas, VMware, Inc. Description Venetian • San Polo 3404 The centralization of desktops with VMware View has a significant impact on LAN, WAN and datacenter networks. This session will discuss the impacts of both PCoIP and RDP traffic on enterprise networks when View desktops are deployed at scale. Particular detail will be provided on the impact on WAN links and how best to configure and deploy LAN and datacenter networks to accommodate the increased demands of modern centralized desktops.



PAR3340 Selling VMware vCenter Site Recovery Manager 5 and VMware vSphere Replication Technical Level l Speaker(s) Gaetan Castelein, VMware, Inc. Gil Haberman, VMware, Inc. Description Wynn • Alsace 2 (Partners only) Business continuity is the single most important driver for virtualization, ranking ahead of consolidation and cost savings in customer surveys. With the introduction of VMware vCenter™ Site Recovery Manager 5 and VMware vSphere™ Replication, partners can now extend the benefits of virtual disaster recovery to smaller sites and tier-2 applications.

EUC3163 VMware View Performance and Best Practices Technical Level s Speaker(s) Banit Agrawal, VMware, Inc. Rishi Bidarkar, VMware, Inc. Sunil Satnur, VMware, Inc. Description Venetian • Murano 3203 From the platform to the protocol, the new VMware View is filled with performance improvements that enable your VDI deployment to scale new heights. Users get a richer desktop experience even under constrained network conditions, thanks to the impressive CPU and bandwidth optimizations in PCOIP. Your storage can now support many more users, courtesy of tiered storage that greatly improve storage efficiency. Your vSphere platform can consolidate more virtual desktops, thanks to the scalability improvements in both ESX and vCenter server. We’ve strived to bring you the best “out of the box” experience with VMware View, and we’ve also identified tunables that will help you get the most out of your unique environment. Join us for an hour filled with discussions on performance improvements and best practices for VDI.

In this session, we will present an overview of Site Recovery Manager 5 and its key new capabilities, including Automated Failback and Planned Migration. We will also introduce vSphere Replication, the industry’s first hypervisor-based replication product, which provides a more manageable and cost-efficient alternative to traditional storage-based replication. Finally, we will present the new licensing model for Site Recovery Manager 5, providing a particularly attractive entry price for smaller customers. Together, these capabilities enable partners to expand the Site Recovery Manager business to smaller sites, effectively competing against traditional host-based replication. Partners also have an opportunity to expand disaster recovery protection in existing accounts to cover tier-2 applications. We will cover opportunities and sales motions to efficiently pursue these opportunities.



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Tuesday, August 30 (continued) SEC3030 The Doctor Is In…and Out…and All About Technical Level l Area of Interest H Speaker(s) Ben Hoch, WakeMed Description Venetian • Lando 4304 Case Study: One-Touch Roaming Desktops for Improved Workflow and Increased Productivity at WakeMed Health & Hospitals

4:30pm – 5:30pm (continued) SEC2162 Achieving a Trusted Cloud Area of Interest E Technical Level n Speaker(s) George Gerchow, VMware, Inc. Rob Randell, VMware, Inc. Description Venetian • Lido 3004 In this session VMware describes how to achieve a trusted cloud that is secure and compliant whether it is private, public or hybrid. Virtualization and cloud technologies—and the highly dynamic environments they make possible—change the way security and compliance must be handled. Traditional solutions are not designed to provide security and configuration compliance across the virtual and cloud layers of the IT stack.

The impact of virtual desktops is perhaps nowhere more powerful than in hospitals, where highly mobile care providers, switching between shared workstations and personal devices, need fast and secure access to critical patient information. This presentation will describe how the promise of this technology was realized at WakeMed Health & Hospitals, an 870-bed health-care system in Raleigh, North Carolina. There, the opportunity to improve clinician productivity with one-touch access to follow-me desktops was too great to pass by. The result is improved patient outcomes as well as greater efficiency.

This session highlights how security and configuration compliance management are evolving, as well as how securing and ensuring compliance in these environments requires a different approach. Session also scheduled: Wednesday 1:00pm

SPO3968 Advanced Multi-core Architecture for Unlimited Virtualization Possibilities Area of Interest S Technical Level n Speaker(s) Tim Mueting, AMD Description Venetian • Zeno 4610 Server and virtualization technology continue to evolve at an incredible pace, enabling some of the most demanding, business critical workloads to efficiently run in a virtualized environment. As the number of processor cores and the amount of memory bandwidth continue to increase, it is becoming more and more important to configure your virtualization environment to take full advantage of these resources while keeping your power and cooling costs under control. During this session you will learn about important vSphere scheduling parameters, which will enable you to get the most out of your current server and virtualization investment. In addition, this session will give you an overview of AMD’s next generation processor, featuring a completely new redesigned core architecture codenamed “Bulldozer,” and demonstrate how it will provide unprecedented performance and value. We will also highlight real world vSphere implementations on AMD OpteronTM based servers, showcasing the advantages gained by using this powerful virtualization combination. What Everybody Ought to Know About Reporting the VMware vSphere Environment VSP2296 with PowerCLI Technical Level n Speaker(s) Yavor Boychev, VMware, Inc. Vladimir Goranov, VMware, Inc. Venetian • Palazzo Ballroom L Description Administrators, do you know what happens in your cloudy virtual environment? Are you aware of the environment’s trends? Are you in control of your virtual infrastructure? VMware vSphere™ PowerCLI will help you report all aspects of your virtual environment and cloud infrastructure. In this session, you will learn how to get started writing some simple but yet powerful PowerCLI reports in various formats. Discover five of the PowerCLI reports no vSphere administrator can live without and the amazing reporting capabilities PowerCLI provides for VMware vCloud™. Session also scheduled: MONDAY 2:00Pm

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Tuesday, August 30 (continued) CAP2093 Application Management in a Cloud Environment Technical Level l Speaker(s) Shahar Erez, VMware, Inc. Description Venetian • San Polo 3501 The session will discuss how the move toward cloud computing has caused changes in application development approaches and the emergence of DevOps. We will describe the evolving challenges and emerging opportunities as customers attempt to run their applications on cloud infrastructure. We will also discuss the VMware approach to application management and how new technologies aid customers in taking better advantage of the virtual infrastructure, including • Application provisioning • Application monitoring • Policy-driven management • Collaborative ALM • Self-optimizing applications

5:00pm – 6:00pm TEX1304 VMware vSphere Single-Sign-On Technical Preview Technical Level n Speaker(s) Gancho Manev, VMware, Inc. Alvin Wen, VMware, Inc. Description Wynn • La Tache 1 (TAP Members only) As the VMware vSphere™ ecosystem grows, the need for single-sign-on (SSO) services to ensure security, usability and auditability becomes increasingly apparent. We will describe the work we are doing to deliver vSphere SSO services in an upcoming release and provide technical details on how you can prepare your components to integrate with these services. TEX2923 VMware vCenter Orchestrator Workflow Development Best Practices Technical Level n Speaker(s) Savina Ilieva, VMware, Inc. Joerg Lew, vcoportal Description Wynn • La Tache 2 Automation is key to achieving agility and scalability in cloud environments. VMware vCenter™ Orchestrator enables automation by assembling workflows that capture best practices followed by cloud administrators. This session aims to provide administrators with the best practices for developing and running Orchestrator workflows. 5:30pm – 6:30pm BCA1950 Production Proven Methods of Running Enterprise Java on vSphere Technical Level s Area of Interest F Speaker(s) Jeff Battisti, Cardinal Health Emad Benjamin, VMware, Inc. Description Venetian • Venetian Ballroom I This session will share many of the production-proven methods of running Java on VMware vSphere™, covering scalability, load balancer integration, zero downtime of application releases, best practices, troubleshooting techniques and how to improve your application architecture using VMware vFabric components in addition to vSphere.

VIRTUALIZATION MANAGEMENT Complete Solutions for Serious Challenges Explore one complete and powerful solution set for: • Backup and Recovery • Virtual Desktops • Virtualization Monitoring


BCA1985 Oracle Database Best Practices on vSphere Technical Level n Speaker(s) Bryan Bond, eMeter Kannan Mani, VMware, Inc. Vas Mitra, VMware, Inc. Description Venetian • Marcello 4401 This session will provide best practice guidelines for deploying single instance and RAC Oracle databases on VMware vSphere™.

• Virtualization Capacity Management • Application Performance Monitoring • Network Management

Visit us at booth #521 and enter to win $3,000! Foglight® Network Management System is now available for free!

Session also scheduled: Wednesday 12:30PM

© 2011 Quest Software, Inc. All rights reserved. Quest, Quest Software, the Quest Software logo are registered trademarks of Quest Software, Inc. in the U.S.A. and/or other countries. All other trademarks and registered trademarks are property of their respective owners.

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Tuesday, August 30 (continued) EUC2846 View Enterprise Architecture Design and Implementation Best Practices Technical Level s Speaker(s) John Dodge, VMware, Inc. Thomas Walker, VMware, Inc. Venetian • Palazzo Ballroom G Description During this session you will learn how to leverage the best and latest features in VMware View™ for your enterprise-scale infrastructure, as well as best practices for planning and executing your deployment. You will learn how to properly design your storage infrastructure using the latest sizing guidance for IOPS and footprint. Hear how the experts determine if your network is ready for PCoIP from the perspective of bandwidth, latency and quality of service.

5:30pm – 6:30pm (continued) CIM2628 Beyond the Cloud Hype: How Equinix Implemented a Smart Development Cloud to Dramatically Accelerate Its Development and Test Cycle Area of Interest F Technical Level n Speaker(s) Brian Lillie, Equinix Martin Van Ryswyk, Electric Cloud Description Venetian • Murano 3301 Cloud computing is happening in a big way, and it is no wonder, because infrastructure as a service, resource elasticity and user self-service promise huge returns. But how can development, test and deployment teams take full advantage of private cloud infrastructure? Hear how Equinix used VMware vCloud™ Director and ElectricCloud to build a private development cloud that tightly couples the development process to the cloud infrastructure. Equinix’s private development cloud solved problems including error-prone manual processes; disconnected, inefficient development environments and manual handoffs. Development workflows now automatically provision and clean up environments for both test and deployment. Multiple projects share a common framework and the same private cloud infrastructure, while retaining unique processes and tool integrations as appropriate. Resources scale for peak usage, and multiple tests can run in parallel.


SEC4609 Journey to Your Cloud: Governance and Security in Your Cloud—Customer Story Technical Level l Speaker(s) Tanya Bissonnette, OneNeck IT Description Venetian • Zeno 4708 Cloud computing forces IT organizations to augment existing processes, procedures, security, governance and compliance models to accommodate real time computing requirements. Learn how a successful VMware customer changed their models to create a well-defined security and governance practice as they transformed their IT organization. Session also scheduled: Thursday 12:00pm

SPO3982 Data Center Convergence Technical Level n Speaker(s) Robert Zuber, IBM Description Venetian • Lido 3101 With ever increasing pressure on IT for cost containment and improved service levels, organizations are investigating ways to simplify their IT infrastructure and improve utilization. Data center convergence of servers, storage, and network technologies allow organizations to simplify the management of these resources, increasing utilization and improve flexibility. VMware and System x virtualization effectively consolidates workloads and the foot print in the data center with highly scalable and economic servers. So it is no surprise that two out of every three dollars spent on new servers is going toward x86 and blades represent the fastest growing segment of the server market growth. Also virtual machines are growing at 42% per year with a projected 56 million virtual machines by 2012. Infrastructure convergence is an evolutionary step toward Smarter Computing. This evolution requires a converged solution that draws from multiple technology trends that are now occurring in the industry. In this session our expert will provide you with great insight into IBM System x direction in data center convergence and how we are maximizing the benefits of technology today and into the future.

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Tuesday, August 30 (continued) VSP3867 Top 10 Virtualization Support Issues Technical Level n Speaker(s) Blair Doyle, VMware, Inc. Jose Gaddi, VMware, Inc. Ragavendra Kumar, VMware, Inc. Description Venetian • Delfino 4001 In the course of supporting VMware customers, our global technical support organization encounters common performance, design and configuration issues that are not specific to just one customer or one type of organization. This session is designed to familiarize the audience with the top issues that our global support personnel field on a regular basis. These issues can be easily avoided by proper planning, product knowledge and awareness of what has the potential to cause outages. Our support experts have collaborated to describe the most hazardous but easily avoided pitfalls of supporting a virtualized cloud environment. This is one of our most popular Customer Support Day presentations.

5:30pm – 6:30pm (continued) VSP1926 Getting Started with VMware vSphere Design Area of Interest S Technical Level n Speaker(s) Scott Lowe, EMC Corporation Description Venetian • Lando 4201 This session will focus on high-level topics around VMware vSphere™ design. Many decisions must be made in a typical vSphere design, but users without experience in vSphere design might be unaware of some of these decisions and the impact they can have on the final implementation. This session aims to help provide some highlevel guidance on designing a VMware vSphere environment, with information taken from real-world experience. Session also scheduled: Monday 9:30am, Wednesday 9:30am

VSP2347 What’s New with VMware vSphere 5.0 Technical Level n Speaker(s) Michael Adams, VMware, Inc. Description Venetian • Bellini 2005 VMware vSphere™ is the best platform for building cloud infrastructures. Come see and hear how vSphere 5.0 enhances the industry’s leading virtualization platform. This overview session will look at the highlights of this significant release and show how they can provide value in your IT department.


SUP1001 Going the Distance: Virtualizing Business-Critical Applications Speaker(s) John Magee, Symantec Description Venetian • Palazzo Ballroom D The right virtualization strategy can take you from silos of static infrastructure to an automated hybrid cloud that transforms IT service delivery. And the road to the cloud goes straight through business-critical virtualization. Virtualization rates of 50% and more are increasingly common in well-run data centers today. But servicelevel issues have kept most organizations from realizing the benefits of virtualization for the business-critical applications with the most demanding SLA’s. In this session, Symantec Vice President John Magee will discuss strategies for addressing the availability, storage, data protection, and security challenges that must be overcome to get the full benefits of virtualization for Tier 1 applications. You’ll learn about real-world best practices and break-through technologies that can prepare you to take virtualization as far as it can go.

Session also scheduled: Tuesday 10:00AM, Wednesday 9:30am

VSP2884 What’s New in Performance for VMware vSphere 5.0 Technical Level n Speaker(s) Joseph Dieckhans, VMware, Inc. Leah Schoeb, VMware, Inc. Reza Taheri, VMware, Inc. Description Venetian • Venetian Ballroom E With the new 5.0 release, VMware vSphere™, the industry’s first cloud operating system, extends the performance and scalability of cloud computing infrastructure. vSphere 5.0 enables higher consolidation ratios with unequaled performance by providing groundbreaking new cloud computing infrastructure technology and expanding its resource-pooling capabilities with new granular controls for storage and the network.

GD16 vCenter Operations with Hemant Gaidhani Speaker(s) Hemant Gaidhani, VMware, Inc. Description Venetian • Toscana 3605 Join Hemant Gaidhani who will host this best practices group discussion on vCenter CapacityIQ, vCenter Orchestrator, vCenter Chargeback, vCenter Operations.

This session will discuss the key performance features that are new in vSphere 5.0 and provide performance engineering testing data supporting those features’ relevance to popular applications. Attendees will learn common performance pitfalls along with tips and tricks to avoid mistakes and gain the most value from the least hardware.


GD26 vCenter Operations with David LaVigna Speaker(s) David LaVigna, VMware, Inc. Description Venetian • Toscana 3604 Join David LaVigna who will host this best practices group discussion on vCenter Operations.

Session also scheduled: Wednesday 2:00pm, Thursday 12:30PM

Session also scheduled: Wednesday 12:30pm, Thursday 12:00pm

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Tuesday, August 30 (continued) 5:30pm – 6:30pm (continued) GD33 Virtualizing Microsoft Applications (SQL, Exchange, SharePoint) with Scott Salyer Scott Salyer, VMware, Inc. Speaker(s) Description Venetian • Toscana 3609 Join Scott Salyer who will host this best practices group discussion on Virtualizing Microsoft Applications (SQL, Exchange, SharePoint).

6:00pm – 7:00pm CIM2158 Six Aggressive Performance Management Practices to Achieve 80 Percent Virtualization Technical Level n Speaker(s) Bernd Harzog, The Virtualization Practice Description Venetian • Murano 3203 Are your application owners and business constituents resisting the virtualization of “their” business-critical and performance-critical applications? This session will cover six performance management practices that will allow you to promise and deliver a better level of service (applications performance) on a virtual environment than what your application owners and business constituents are experiencing now on dedicated physical hardware.


GD45 vSphere with Ken Brady Speaker(s) Ken Brady, VMware, Inc. Description Join Ken Brady who will host this best practices group discussion on vSphere.

This session will cover why virtualization and IT as a service (private/hybrid clouds) demand new approaches to managing systems and applications performance. We will then propose that systems performance and applications performance should be measured directly by looking at their latency and response time, not by trying to infer the actual performance by looking at resource utilization statistics.


Session also scheduled: Thursday 1:30PM

LAS4011 Design and Delivery of the Networking Labs to Demonstrate Scenario-Based VMware Networking Solutions Throughout Your Cloud Infrastructure Technical Level n Speaker(s) Stephane Lalonde, VMware, Inc. Bob van der Werf, VMware, Inc. Description Venetian • Bellini 2101 The session will take the attendee through the lab design and development process that enables the Hands-on Lab participant to experience real-world solutions within a number of virtual networking infrastructure use-cases. The Speaker will address several new Networking features offered by the latest VMware releases designed for a more structured networking environment that delivers much-needed capability while minimizing management overhead. Additionally, the audience will have an opportunity for Q&A with the developers of the Networking based labs.

New metrics for services levels will be proposed that are based not on availability or resource consumption, but on what applications owners and business constituents actually care about: the end-to-end response time of their applications. Finally, both capacity management and chargeback will be reinvented to incorporate the notions of transaction rate and response time. Session also scheduled: Thursday 10:30aM

CIM2285 Automated Infrastructure and Operations Management with VMware vCenter Operations Area of Interest F Technical Level n Speaker(s) Steve Henning, VMware, Inc. Jai Malkani, VMware, Inc. Venetian • Lido 3004 Description The dynamic nature of highly virtualized and cloud environments requires that performance, capacity and configuration management must converge. This session will describe the reasons for this convergence and how an integrated approach to these disparate infrastructure and operations management disciplines can make management in the cloud more effective. The common challenges in managing dynamic virtual and cloud infrastructure will be discussed, as well as the VMware approach and the key differentiators. An introduction to the concepts and capabilities of the automated VMware infrastructure and operations management solution, VMware vCenter™ Operations, will be provided. This session will also describe the VMware vision and strategy for the future of integrated performance, capacity and configuration management, including a tech preview of the latest vCenter Operations release. Session also scheduled: Monday 9:30AM

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Tuesday, August 30 (continued) TEX1663 Secret Recipe: Storage Design and Considerations for Enterprise Hybrid Cloud Deployment Technical Level s Speaker(s) Lucas Nguyen, VMware, Inc. Wen Yu, VMware, Inc. Wynn • La Tache 1 Description It may be obvious that the new VMware vSphere™ 5 and VMware vCloud™ Director storage enhancements help make possible a highly available, highly scalable cloud. But how do you design a hybrid cloud to take full advantage of the new enhancements?

6:00pm – 7:00pm (continued) CIM2331 Considerations for Service Catalog Design When Using Self-Service Portals Area of Interest F Technical Level l Speaker(s) Sam Garber, Dell Inc. Adam Hasner, Dell Inc. Description Venetian • Lando 4304 This session will review and discuss the various considerations for enabling a best-in-class service catalog. The focus of the session will be on business impacts, real-world examples and enabling technologies for an enterprise service catalog. Because self-service portals are enabled by business governance and standard offerings, it is critical to consider how to create appropriate standard offerings and drive their adoption through governance in complex environments. This session will bridge architecture-level and business-level motivation as well as enablement with the intent of highlighting and communicating the impacts of self-service portals on service catalog design.

The purpose of this session is to unveil the secret recipe for key storage design principles and considerations for every layer of the vCloud Director hybrid cloud stack: vSphere, vCloud Director, VMware vCenter™ Chargeback, VMware vShield™ and VMware vCloud™ Connector. VSP2360 VMware vCenter 5.0: What’s New, What’s Cool Technical Level n Speaker(s) Ratnadeep Bhattacharjee, VMware, Inc. Ameet Jani, VMware, Inc. Description Venetian • San Polo 3404 The upcoming release of VMware vCenter™ will offer many interesting new features as well as improvements to existing features that customers and partners have asked for. This session will discuss these new features and how each can help our customers and partners.


EUC3865 Tips, Tricks and Best Practices for VMware View Success: Learning from Customer Support Technical Level s Speaker(s) Mike Barnett, VMware, Inc. David Garcia Jr, VMware, Inc. Shankar Garikapati, VMware, Inc. Description Venetian • Palazzo Ballroom L Join us as the VMware Global Support Services experts review VMware View™ from a supportability perspective. Topics covered are best practices for VMware View involving architecture and implementation, tips and tricks for common tasks and troubleshooting common issues. This session will focus on being successful in your current VMware View implementation and learning to spot areas of concern. This is one of our most popular “Customer Support Day” presentations.

Session also scheduled: Monday 11:00am, Tuesday 10:30am, Wednesday 2:00pm

VSP3307 Deployment Considerations for ESXi 5.0 Technical Level n Speaker(s) David Day, VMware, Inc. Kyle Gleed, VMware, Inc. Description Venetian • Venetian Ballroom G This session will explore all you need to know about ESXi 5.0 deployment. We will start with the use of Image Builder to create ESXi images tailored for your environment. We’ll then go over deployment options such as VUM, scripted installation, Boot from SAN, and Auto Deploy. Finally we’ll address options for post-deployment configuration, including scripted installation, Host Profiles, and vCLI andPowerCLI scripting.

TEX1564 Interfacing with VMware vCloud Made Easy with API and SDK Technical Level s Speaker(s) Prasad Pimplaskar, VMware, Inc. Mahesh Ramachandran, VMware, Inc. Description Wynn • La Tache 2 This session provides an introduction to the VMware vCloud™ API and SDK. It will describe the vCloud API with an emphasis on what’s new in vCloud 1.5. The vCloud SDK will also be discussed, along with how it makes the developer’s life easier when programming with the vCloud API.

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Wednesday, August 31 CIM2231 Making Sense of VMware vShield and VMware vCloud for the Average System Administrator Technical Level s Area of Interest T Speaker(s) Massimo Re Ferre, VMware, Inc. Description Venetian • Lido 3101 This session will attempt to explain VMware vShield™ (and related VMware vCloud™ Director components) in a way that makes sense to the average VMware proponent. We will try to cover these new technologies and concepts not so much from a security or cloud perspective but rather from a traditional VMware vSphere™ perspective and background. Concepts such as vShield Edge, vShield App, vCloud Network Isolation and network pools are not easy to understand. VMware vSphere admins are more used to terms such as vDS, port groups and VLANs. How do these things compare? How do they map to each other? We will try to connect all these concepts and make it clear why they are important. This session will also try to explain the vSphere status quo, and we will talk about how vShield and vCloud together can solve some of the operational issues systems and network admins are experiencing today.

8:00am – 9:00am CAP1906 Migrating Your Application to the Cloud Foundry Platform—Tips, Tricks, and Gotchas Technical Level s Speaker(s) Derek Collison, VMware, Inc. Dave McCrory, VMware, Inc. Description Venetian • San Polo 3501 Are you swamped with custom application provisioning requests? If so, platform as a service (PaaS) might be a great strategy for you. But to make it work, you need to know what you’re doing. If not, you might run into performance problems or issues with application stability/consistency. Find how to solve these problems and more at this session. CIM1264 Private VMware vCloud Architecture Technical Deep Dive Technical Level s Speaker(s) Chris Colotti, VMware, Inc. David Hill, VMware, Inc. Description Venetian • Lando 4201 Enterprises globally are enthusiastically embracing cloud computing as a way of both reducing costs and improving the quality of service IT provides to its end customers. To achieve this, enterprises are looking to VMware and its partners to help them deploy VMware vCloud™ Director-based private cloud environments. For a VMware vCloud Director-based private cloud to be successful and operationally sustainable, an absolutely critical first step is developing a solid vCloud architecture. This session will help partners and enterprises address this critical first step by exploring the proven, practical activities and considerations VMware has defined, based on experience, for developing a vCloud architecture.

To complicate things further, one size does not fit all. Should you use Edge or App? Or should you use both? How do these vShield technologies map into the vCloud Director constructs? Should you use VLANs? Or should you use vCloud Director Network Isolation? Each situation is unique, and we will explore different strategies to solve those operational issues. The problems we are trying to tackle are multidimensional, and so are the solutions we can implement. This results in a proliferation of alternatives that we are going to explore and on which we will comment. We will also specify whether a given solution is currently available or is still part of the VMware vision. All in all this breakout will be a good geek discussion, keeping an eye on business value without forgetting that session attendees will probably not be security or networking experts.

Session also scheduled: Tuesday 10:00am, Thursday 1:30PM

CIM2449 Introduction to VMware vCenter Operations Technical Level n Speaker(s) Kit Colbert, VMware, Inc. Marcelo Rodriguez, VMware, Inc. Venetian • Palazzo Ballroom G Description VMware vCenter™ Operations is a powerful new tool for performance, capacity and configuration management. Designed by VMware engineers with deep knowledge of VMware vSphere™ internals, VC Ops is optimized for vSphere environments, yet also supports monitoring of in-guest applications and physical environments. VC Ops leverages advanced analytics that learn normal behavior and can alert you when problems in your environment arise. This data is presented to you in a simplified manner so that you can both have a high-level overview of your environment and also dive in to troubleshoot specific issues. Come learn what vCenter Operations is all about, the different editions that are available and how you can use it to monitor your datacenter. Session also scheduled: Tuesday 10:00am

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Wednesday, August 31 (continued) PAR2106 Supporting the Service Provider to VAR/Reseller Business Using VMware vCloud Director Technical Level l Speaker(s) Brian Foley, VMware, Inc. Nic ODonovan, VMware, Inc. Wynn • Alsace 2 Description (Partners only) In the VSPP/Service Provider program, many service providers (SPs) have relationships with VARs/ resellers of the SP’s service. This session will look at some of the common requirements from the SP for this model and discuss ways in which VMware vCloud™ Director could be deployed in support of this business. This session will discuss the pros and cons and limitations that are presented with each approach.

8:00am – 9:00am (continued) CIM3218 Performance Management in a Heterogeneous Environment Technical Level s Speaker(s) David LaVigna, VMware, Inc. David Overbeek, VMware, Inc. Description Venetian • Bellini 2005 Even with the rapid and explosive growth of virtualization and cloud computing, organizations realize that concern remains for performance across the physical to virtual divide. This session will cover VMware vCenter™ Operations Enterprise and the unique insight it provides within heterogeneous (“P” and “V”) environments. Attendees to this session will see how easily vCenter Operations Enterprise can incorporate new, even custom, sources of data and provide application-centric health views and proactive, early-warning alerting.

PAR2323 Creating an Explosive Growth IT-as-a-Service Business Technical Level l Area of Interest S, G Speaker(s) Grant Finer, VMware, Inc. Description Wynn • Alsace 1 (Partners only) Market forces are coming together to propel the service provider business model forward into being the most profitable business opportunity in the infrastructure market. In New Zealand organizations from SMB through to central government have developed an appetite to become customers of IT-as-a-service innovators. Find out what happens when the world-renowned “Kiwi ingenuity” meets best practices for creating a shared IT platform and discover how our businesses have adapted and right-sized the service provider proposition for different niches (nontechnical). This talk will review the ways in which the fastest growing VSPP business partners have differentiated their offering and empowered their sales forces to promote value, availability and customer comfort with regard to the pay-as-you-go model. Key takeaways will be your ideas on how to prepare your organization for success by leveraging the best practices that are being tested and proven in this innovative test market.

CIM4602 Journey to Your Cloud: The True Economics of Cloud Computing—Beyond Cost Savings Technical Level l Speaker(s) Mathew Lodge, VMware, Inc. Pavey Purewal, VMware, Inc. Bob Stephens, VMware, Inc. Venetian • Zeno 4708 Description What drives IT in your organization—cost or agility? In economics, it is a supply-and-demand equation. Within the IT organization, it is a cost-agility equation with most discussions today focused on cost savings rather than the greater potential benefit—business agility. In this session you will learn how to articulate cloud economics to justify your cloud investment with key stakeholders in your company by balancing both cost savings and business agility. Session also scheduled: Monday 8:00am


EUC4815 How Cloud-Based Presentations Are Fueling a New Way to Work Technical Level l Speaker(s) Chuck Dietrich, VMware, Inc. Description Venetian • Venetian Ballroom I For 25 years, presentations have followed a single, predictable, and boring desktop trajectory. Audiences have been subjected to boring, static slides—their inboxes clogged with huge presentation, and teams have experienced the nightmare of juggling versions of presentations.

PAR2501 Cloud Solution Selling: Partner Best Practices Technical Level l Speaker(s) Robin Liong, VMware, Inc. Description Wynn • Chambertin 1 (Partners only) As success builds around cloud solution selling and deployment, best practices have emerged in our partner community. Join this session to hear directly from executives of our successful partners about the strategies and changes they are making to accelerate growth and profits in their business. Topics include deploying a vPractice in their organization, transforming to solutions selling through leveraging VPN solution enablement toolkits (SETs) and establishing partner-to-partner strategies around the emerging cloud go-to-market models.

SlideRocket reinvents presentations to be collaborative, dynamic, interactive and inspiring, and introduces new concepts into presentations including analytics, real-time feedback, social media integration and mobile functionality that change the way people think about presentations and even communication.

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Wednesday, August 31 (continued) TEX1442 Integrate with VMware vCenter Orchestrator Technical Level s Speaker(s) Subramanya Kumar, VMware, Inc. Aleksandar Petkov, VMware, Inc. Wynn • La Tache 1 Description In this session you will learn how to develop “content” for VMware vCenter™ Orchestrator. Beginning with custom workflows and actions, we will go through all the integration points where you can add functionality to Orchestrator or integrate your system.

8:00am – 9:00am (continued) SPO3993 Evolving the Cloud Foundation: What’s the Right Network and Security Architecture for Your Cloud? Area of Interest T Technical Level n Speaker(s) Andy Ingram, Juniper Networks Description Venetian • Murano 3301 Your virtualization investments are proving successful with more efficient server utilization and in accelerated application time to market. Despite these successes, expectations of efficiency, agility and flexibility continue to rise. What hasn’t changed yet? Network and security architectures.

VSP1361 VMware vSphere PowerCLI 101 Technical Level n Speaker(s) Cody Bunch, Rackspace Glenn Sizemore, NetApp Description Venetian • Delfino 4001 Join the brown bag trainer himself, Cody Bunch, and co-author of VMware vSphere PowerCLI Reference, Glenn Sizemore, for this crash course in using VMware vSphere™ PowerCLI. After a brief introduction to PowerShell, we will dive into the fundamentals of administering your virtual environment from within vSphere PowerCLI. Learn how to manage virtual machines, hosts, and storage using the vSphere PowerCLI cmdlets. After this session you will be well on your way to thriving in the console-less world.

In this session, Juniper Networks will review how innovations in security and network architectures ensure your path to the cloud remains resilient and flexible. Topics include a view into the new role of the network with an introduction to QFabric and orchestrating network and virtual security.

Performance and Scalability Enhancements in VMware vStorage VMFS 5 VSP2376 Technical Level s Speaker(s) Mostafa Khalil, VMware, Inc. Description Venetian • Venetian Ballroom E This session will provide extensive details about the new VMware vStorage Virtual Machine File System 5 and its scalability improvements compared to VMFS-3. It will also cover detailed upgrade options and what happens under the hood. Mythbusters Goes Virtual VSP3067 Technical Level n Area of Interest S Speaker(s) Eric Sloof, NTPRO.NL Mattias Sundling, Quest Software Description Venetian • Marcello 4401 Some things never change. Or do they? VMware vSphere is getting new and improved features with every release. And these features change the characteristics and performance of the virtual machines. If you are not up to speed, you will probably manage your environment relying on old, no-longer-accurate information. The vMythbusters have collected a series of interesting hot topics that we have seen widely discussed in virtualization communities, on blogs and on Twitter. We’ve put these topics to the test in our lab to determine if they are a myth or truth. Session also scheduled: Tuesday 11:30am

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Wednesday, August 31 (continued) 8:00am – 9:00am (continued) GD24 DR to the Cloud with Ashwin Kotian Ashwin Kotian, VMware, Inc. Speaker(s) Description Venetian • Toscana 3604 Join Ashwin Kotian who will host this best practices group discussion on DR to the Cloud.

8:00am – 12:00pm PAR4100 VMware Cloud Infrastructure Foundation Solution Track Express Technical Level l Speaker(s) Mike Dargos, VMware, Inc. Description Wynn • Chambertin 2 VMware Solution Track is an in-person sales training session designed to enable VMware Partners to better sell and articulate a VMware solution.


GD39 VMware View and ThinApp with Tommy Walker Thomas Walker, VMware, Inc. Speaker(s) Description Venetian • Toscana 3605 Join Tommy Walker who will host this best practices group discussion on VMware View and ThinApp.

Cloud Infrastructure Foundation Solution Track will cover VMware vSphere™ and VMware Site Recovery Manager and how they enable cloud computing in a private, hybrid or public cloud infrastructure. Join us in this interactive classroom presentation, which combines whiteboard tutorials, case-based role-play and selling scenarios. You will learn how to present a comprehensive whiteboard solution customized for senior IT management, application owners and C-level executives.


GD40 Cloud Computing with Joe Andrews Joe Andrews, VMware, Inc. Speaker(s) Description Venetian • Toscana 3609 Join Joe Andrews who will host this best practices group discussion on Cloud Computing.

Prerequisites: VSP or equivalent experience with VMware products and solutions. This is not a technical session, but technical professionals in sales roles are welcome to attend.


8:30am – 9:30am How a Global Enterprise Virtualized Exchange 2010 BCA1360 Technical Level n Area of Interest F Speaker(s) Chris Haaker, Reed Elsevier Jeff Szastak, VMware, Inc. Description Venetian • Titian 2301 Testimonial from a VMware global enterprise account on how it successfully virtualized 100 percent of its Exchange 2010 implementation, including the database availability group (DAG) mailbox servers. We will discuss decision factors for virtualizing the entire Exchange 2010 stack for 60,000+ mailboxes, Exchange 2003 to Exchange 2010 migration planning, deployment and migration experiences and a year and a half of production experiences running Exchange 2010 on VMware vSphere™. We will close with how virtualizing Exchange 2010 has made the Exchange team more agile, increased flexibility, provided even higher availability and delivered value back to the business.

GD41 VMware View and ThinApp with John Dodge Speaker(s) John Dodge, VMware, Inc. Description Venetian • Toscana 3610 Join John Dodge who will host this best practices group discussion on VMware View and ThinApp. Session also scheduled: Thursday 10:30am

LAS4010 The Hybrid Cloud for Infrastructure Technical Level n Area of Interest T Christopher Everett, VMware, Inc. Phil Weiss, VMware, Inc. Speaker(s) Description Venetian • Bellini 2101 This session focuses on describing the Hands on Labs centered around vCloud Director and the complementary technologies used in these Hands-on Labs. The speaker offers insight into vCloud Director architecture, use cases, and approaches used to build the Lab environment and concludes the presentation with an extended Question and Answer session.

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Wednesday, August 31 (continued) EUC2400 Your Journey Starts Here: Pragmatic Steps for Desktop Virtualization Success Technical Level l Speaker(s) Betty Junod, VMware, Inc. Diana Tsao, VMware, Inc. Venetian • Venetian Ballroom G Description Desktop modernization is the use of virtualization to break away from the PC and start to “cloudify” the traditional Windows PC component so they can be delivered as services from your private cloud. Since 2006, many VMware customers have embarked on their end user computing journey by starting with Virtual Desktop Infrastructure (VDI)and experienced both successes and failures. In this session we will discuss the collective learnings across all these customers and understand the recommended path to avoid common pitfalls, tips for success and accelerate adoption. This approach addresses the challenges and requirements of all three groups important for VDI success: IT, business and end users. Attend this session to gain the benefits of a path well paved by customer just like you.

8:30am – 9:30am (continued) EUC1988 Expert Panel Discussion on the Challenges and Benefits of Modernizing the Desktop for Federal Government Customers Area of Interest G Technical Level n Moderator(s) Pam Takahama, VMware, Inc. Speaker(s) Nicole Ballard, Sandia National Laboratories David Correll, SERCO North America Devin Henderson, DHDW Consulting, LLC Robert Morrow, National Security Technologies LLC Don Wiggins, DHDW Consulting, LLC Bill Williams, Aerospace Description Venetian • Murano 3203 Learn more about how federal government agencies are using VMware View™ to enable emergency response personnel to make rapid and precision decisions. You will also hear about how the solution was put to the test during the earthquake tragedy in Japan when U.S.-based emergency teams located in the Pacific Rim were using their virtual desktops to monitor tsunamis in real time. A VMware View solution reduces the total cost of ownership (TCO) of desktops for federal agencies by providing continuity of operations (COOP) and secure and flexible access to end users while centralizing desktop management. The panel moderator from VMware will be Pam Takahama.

SEC1747 Desktop Security Zones with VMware View and vShield App: A Reference Architecture Review Technical Level s Speaker(s) Rob Randell, VMware, Inc. Liam Schneider, National Jewish Health David Young, VMware, Inc. Description Venetian • Lando 4304 You may have heard a lot of talk about leveraging virtualization security solutions for the cloud and server virtualization, and it merits discussion. What isn’t talked about as much but is just as compelling is the ability to use virtual desktops and virtualization-aware security solutions to apply new security concepts to the desktop.

VMware View Reference Architecture EUC2051 Technical Level n Area of Interest H Speaker(s) Mac binesh, VMware, Inc. Rory Clements, CBRE Alexander Kobuzyatsky, VMware, Inc. Description Venetian • San Polo 3404 This session will provide a review of the VMware View™ Reference Architecture for floating desktops: a validated virtual desktop solution with datacenter infrastructure, including desktop hardware, networking hardware and storage infrastructure. Validation for the VMware View Reference Architecture was performed at scale in a lab environment simulating concurrent user virtual desktop environment, executing a realistic desktop workload. Included in this session will be a description of the test environment and equipment, samples of actual test results and the user profile description. With validated architectures, customers can have confidence that a virtual desktop environment can be efficiently implemented and that it will perform as expected. Rory Clements from CBRE will participate in the discussion to share how CBRE is leveraging a floating desktop architecture for its View deployment.

In this session we will discuss a reference architecture that outlines the creation of desktop security zones through the use of VMware View™ and VMware vShield™ App. Session also scheduled: Thursday 12:30pm

SPO2526 Network Design and Security for View—What, How and Why? Technical Level n Speaker(s) Simon Hamilton-Wilkes, F5 Networks Paul Pindell, F5 Networks Venetian • Zeno 4610 Description In this session, F5 Networks will present the details of VMware View networking at layer 4 through 7. We will begin by reviewing the several LAN and WAN deployment options possible with F5 Networks Local Traffic Manager, then examine remote access; considering the various security components including security gateways and Access Policy Manager VPN and single-sign-on. We will look at multi-device support including iPads and Android tablets, and serving desktops from multiple data centers, geographic traffic management and serving overseas clients successfully. We will also review how to design for multi-site high availability. Our objective is to give you some practical guidance for architecting your own View deployment into a robust, highly available service to your end-users.


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Wednesday, August 31 (continued) 8:30am – 9:30am (continued) SPO3966 Case Studies: How to Build a Cloud Infrastructure that’s 100X Easier to Manage and 50% Less Expensive Technical Level l Speaker(s) Mike Chase, dinCloud Camden Ford, Xsigo Systems Pat O’Day, BlueLock, Inc. Description Venetian • Lido 3004 How do you build a cloud infrastructure that is flexible, fast, and cost effective? Join this session and learn how the cloud service providers do it. With case studies and presentations from leading cloud providers, we will look at real-world implementations: the challenges they faced and the architectures they selected. Learn how they combined server virtualization and virtual infrastructure to build faster, more flexible, and more easily managed data centers. You can gain control and application performance while saving cost and leveraging the value of the gear you have. Join this session and learn how from the cloud providers and enterprise data center architects who have been there.

VSP1823 VMware Storage Distributed Resource Scheduler Technical Level n Speaker(s) Anne Holler, VMware, Inc. Manish Lohani, VMware, Inc. Venetian • Palazzo Ballroom L Description VMware Storage Distributed Resource Scheduler (DRS) technology enables automated management of virtual disks across storage devices, thus eliminating the tedious task of managing space and I/O load across a group of storage devices. Storage DRS technology provides intelligent initial placement and dynamic load balancing by using VMware Storage vMotion® to manage virtual disks between datastores. In addition, affinity and anti-affinity rules support ensures expressive business rules are respected by Storage DRS at all times. Datastore maintenance mode further increases operational efficiencies.

TEX1827 VMware vSphere API Best Practices Technical Level n Speaker(s) Balaji Parimi, VMware, Inc. Description Wynn • La Tache 2 VMware vSphere™ Web services SDK provides the interfaces to programmatically manage the vSphere platform. This session will explain the best practices in using the various APIs to administer and manage vSphere iimplementations. It will also cover the most common pitfalls and alternatives for overcoming certain limitations.

This session will provide a historical background of the problem space in storage management and explain how Storage DRS solves the major operational inefficiencies. We will also provide a roadmap and solicit feedback on further improvements. The presentation will build upon the highly rated TA 7805 tech preview talk at VMworld 2010.

Storage DRS extends and works with the popular VMware vSphere™ 4.1 storage I/O control feature to provide end-to-end resource management for storage. Storage DRS is analogous to VMware Distributed Resource Scheduler, which uses VMware vMotion® for CPU and memory load balancing.


VSP2868 Horizon App Manager Technical Deep Dive Technical Level s Speaker(s) Michael Eakes, VMware, Inc. Will Pugh, VMware, Inc. Venetian • Marcello 4504 Description The way end users consume applications is changing. They are using more mobile devices, Saas applications and BYOPCs. Managed correctly, these disruptions will transform the way we work to be more productive and collaborative. If ignored, they will introduce security risks, create additional burdens on IT, and break down enterprise identity. In this talk, two Horizon developers will take a technical view at these issues and how Horizon addresses them.

This session can help vSphere Web services SDK application designers and developers and vSphere administrators who write custom scripts through the presentation of various use-case scenarios. (Familiarity with the vSphere Web services SDK is assumed.)

SUP1008 IT Rock Stars Unite: Find Out What It Takes to Lead Your Organization Into Cloud Computing Speaker(s) Billy Cox, Intel Corporation Jake Smith, Intel Corporation Description Venetian • Palazzo Ballroom O Learn how your organization can benefit from the work Intel and the industry are doing to help you transform your datacenter . Thought leaders from Intel, VMware, and the Open Data Center Alliance (ODCA) will discuss their efforts to create and improve key usage models necessary to transition to a more flexible IT infrastructure in a secure, efficient, and simplified manner.

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Wednesday, August 31 (continued) CIM2343 Building a Real-Life High-Performance Financial Services Cloud: New York Stock Exchange Technologies Technical Level n Area of Interest F Speaker(s) Scott Key, VMware, Inc. Feargal O’Sullivan, NYSE Technologies Joe Viviano, EMC Corporation Description Venetian • Lido 3101 Industry-specific, mission-critical clouds are very real. Join New York Stock Exchange Technologies (NYSE-T), VMware and EMC in a use-case overview of how they defined and built a high-performance, low-latency, cloudbased infrastructure optimized for financial services users based on the latest VMware cloud infrastructure products, including VMware vCloud™. The session will use the NYSE-T implementation as a real-world example for a discussion of how issues such as performance, access/security, self-service and compliance were overcome, including directional intent to add platform-as-a-service to the existing infrastructure as a service. For the business audience, the session will also illustrate how NYSE-T moved from being a simple colocation provider to a tradinggrade service provider.

9:30am – 10:30am BCA2320 VMware vSphere 5: Best Practices for Oracle RAC Virtualization Technical Level n Area of Interest F Jeff Browning, EMC Corporation Sam Lucido, EMC Corporation Speaker(s) Chad Sakac, EMC Corporation Description Venetian • Venetian Ballroom I Oracle RAC 11g is the dominant clustered database management software in the industry. VMware vSphere™ is the dominant virtualization platform for mission-critical server environments. The combining of these two technologies provides compelling advantages for the business. Using vSphere for virtualizing Oracle RAC servers is rapidly becoming mainstream and widely deployed. This session will provide an overview of the proven and tested best practices for virtualizing Oracle RAC 11g on vSphere 5. Discussion will include: • Performance and security enhancements to the second-generation virtualization assistance provided in the recent CPUs as applied to a RAC clustered context • The combination of VMware HA and DRS clustering with Oracle RAC/CRS clustering. • The use of mixed physical/virtual RAC clusters.

CIM4603 Journey to Your Cloud: Cloud Computing 2012 to 2014—A Two Year Perspective, VMware Office of the CTO Technical Level l Speaker(s) David Hunter, VMware, Inc. Description Venetian • Zeno 4708 “Cloud computing is the most impactful advance in information technology in years, and VMware’s contributions to this field have been defined by innovations affecting almost every aspect of our technology interactions. From changing the way that IT looks at servers and the datacenter, to delivering the next generation open application platform, to redefining the role of the desktop, VMware innovation has led the charge.”—Steve Herrod, CTO, VMware, Inc.

The new features of vSphere 5 will be covered to the extent that they are relevant to Oracle RAC virtualization. CIM1644 The Path from Lab Manager to VMware vCloud Director: A Customer Journey Technical Level n Area of Interest F Speaker(s) David Gallant, VMware, Inc. JC Obermeier, SAP Canada Description Venetian • San Polo 3501 SAP has a large investment in the current Lab Manager landscape. Because Lab Manager will be deprecated in 2013, much planning is necessary for large customer environments. SAP together with its VMware technical account manager will show how VMware vCloud™ Director can perform the same functions as Lab Manager and more. We will go over some of the best practices and lessons learned during the process.

VMware’s Office of the CTO is a group of experts who have a vision for the future of IT and cloud computing. In this session you will be introduced to an overview of some of the challenges and opportunities that VMware sees in the coming years that will impact how Cloud Infrastructures will be built and operated. Topics of discussion will include the impact of global IT and social trends on the workforce, the increase awareness of cyber security, the acceptance of unambiguous network access and the developing trend of social media and convergence.

CIM1870 Metering and Billing in the Cloud Using VMware vCenter Chargeback Technical Level n Speaker(s) Ben Lin, VMware, Inc. Mahesh Rajani, VMware, Inc. Description Venetian • Bellini 2005 This session will delve into creating, consuming and metering the cloud resources in VMware vCloud™ Director using VMware vCenter™ Chargeback.

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EXPERTS-07 Knowledge Experts One-on-One - 07 Kit Colbert, VMware, Inc. Dean Coza, VMware, Inc. Speaker(s) Mike DiPetrillo, VMware, Inc. Justin King, VMware, Inc. Kannan Mani, VMware, Inc. Krishna Raj Raja, VMware, Inc. Ravi Soundararajan, VMware, Inc. Ken Werneburg, VMware, Inc. Description Venetian • Sands Foyer Knowledge Experts in Data Security, Architecture Design, vCenter, Virtualizing Oracle on VMware, and Site Recovery Manager.

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Wednesday, August 31 (continued) SPO3954 Dealing With Data Motility—What to do When Your Data Decides to Leave? Technical Level n Area of Interest H Speaker(s) Ryan Holland, Trend Micro, Inc. Description Venetian • Murano 3301 As the physical boundaries of the datacenter disappear, the multi-tenant nature of the cloud introduces numerous new security and data privacy issues. Data center and IT managers can no longer be content to merely protect against who can see a company’s data—data center and IT managers must also keep track of where their data is located. If the data is located in the cloud—managers must be aware that their expected data privacy and processing laws may or may apply, depending on which country the cloud provider has chosen to place the data. IT managers need new approaches to deal with such nomadic information. In this presentation, the speaker will introduce the concept of data motility—the idea that data in the cloud is not just mobile, but can move on its own without administrators’ knowledge or consent.

9:30am – 10:30am (continued) PAR2144 Telling an Effective Story: Developing Joint Marketing Campaigns for SI/SO Solutions Technical Level l Speaker(s) Mike Monthei, VMware, Inc. Description Wynn • Alsace 2 (Partners Only) Learn how VMware develops joint marketing campaigns with it’s SI/SO partners to drive demand and sales of cloud computing solutions. In this session you’ll learn about the VMware marketing framework, tools that you can leverage to build out effective campaigns and see examples and success stories of joint marketing campaigns that VMware has run with its SI/SO partners. The purpose of this session is to equip your marketing team with the knowledge on how to effectively tell a cloud computing story that utilizes VMware technology combined with your professional services IP and expertise. PAR2149 Selling and Accelerating the Transition to Enterprise Hybrid Cloud Technical Level l Speaker(s) Brent C. Douglas, VMware, Inc. Rupen Sheth, VMware, Inc. Description Wynn • Chambertin 1 (Partners only) In this session partners will be given an overview of the enterprise hybrid cloud solution and details on how to position and sell the enterprise hybrid cloud solution with details on positioning, objection handling, key business triggers and so on. A technical overview of the solution will be presented, followed by services that can be used to accelerate the journey to the enterprise hybrid cloud. Details of sales enablement assets and technical enablement assets will be provided, which will provide partners with all the material they would need to effectively sell and implement enterprise hybrid cloud solutions for their customers. VMware Global Partner Programs, Vertical Specialization: Academic, Healthcare and PAR3862 U.S. Federal Technical Level l Area of Interest H, E, G Speaker(s) Laurie Evans, VMware, Inc. Description Wynn • Alsace 1 (Partners Only) Learn how VMware Partner Specialization can help you differentiate your business. This discussion will focus on how to grow your revenue and increase your profitability in the academic, health care and U.S. federal marketplace. VMware Partner Specializations rewards partners who have achieved vertical segment expertise with exclusive access to specific SKUs, unique partner enablement, closed-loop marketing campaigns and VMware sales alignment.

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Wednesday, August 31 (continued) 9:30am – 10:30am (continued) TEX3841 Virtualizing Real-Time Apps Telco and Unified Communications Area of Interest T Technical Level l Speaker(s) Robert Campbell, VMware, Inc. Description Wynn • La Tache 1 From vApps to VMware vMotion®, from email to security, from desktop to server, is SIP finally making its way into the datacenter? Historically, datacenter and telecommunications environments have been managed separately, each with separate budgets, separate resources and separate, sometimes spotty, high-availability and disasterrecovery solutions.

VSP2227 VMware vCenter Database Architecture, Performance and Troubleshooting Technical Level s Speaker(s) Jonathan McDonald, VMware, Inc. Description Venetian • Delfino 4001 This session is designed to give in-depth information on the VMware vCenter™ architecture, including database communication, table structure and troubleshooting common problems with the vCenter database. This presentation was originally developed to teach technical support engineers understand the database structure and to help them understand the proper methodologies for troubleshooting the database when they encounter problems.

As virtualization and the cloud have become mainstream, speculation as to when—or even if—real-time applications such as mission-critical voice would ever be virtualizable. VMware has been collaborating with many partners in this space. Come and join us as we share the progress that has been made to date with a clear glimpse of what’s to come in the near future.

Architecture topics include a general overview, the architecture of MSSQL, vCenter ODBC connectivity, and the structure of the vCenter database, including the structure of these tables: • vCenter configuration information table • Host and virtual machine database table • Authentication and roles table • Performance data table • Task and events table

VSP1926 Getting Started with VMware vSphere Design Area of Interest S Technical Level n Speaker(s) Scott Lowe, EMC Corporation Description Venetian • Palazzo Ballroom G This session will focus on high-level topics around VMware vSphere™ design. Many decisions must be made in a typical vSphere design, but users without experience in vSphere design might be unaware of some of these decisions and the impact they can have on the final implementation. This session aims to help provide some highlevel guidance on designing a VMware vSphere environment, with information taken from real-world experience.

Troubleshooting topics include: • Excessive database growth—common problems that cause the growth and how to resolve them SQL • Rollup job deadlocks • Performance data problems—including lack of historical performance data and best practices for data collection • Performance of retrieving information such as performance data or tasks and events • Authentication problems


Attendees will gain an improved understanding of how the database’s intricacy and how to minimize problems that may arise in normal database operation. Session also scheduled: Thursday 1:30pm

VSP2247 10Gb & FCoE Real World Design Considerations Technical Level s Speaker(s) Don Mann, ePlus Technology Description Venetian • Lando 4201 This session is focused on reviewing real-world design considerations for 10Gb vSphere environments. We will cover hardware, design, cost, and ease of management. Key areas of focus will be changes with vSphere 5, Network IO Control, HP FlexFabric, Cisco UCS, inbound/outbound traffic management, fault-tolerance, FCoE, throttling vs QOS, design concerns—what to look out for when designing with what you have available. We will have 3 key scenarios and detailed recommendations for each—HP FlexFabric, Cisco UCS, and standard 10Gb/CNA cards. Session also scheduled: Tuesday 10:00am, Thursday 12:00PM

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Wednesday, August 31 (continued) GD01 Virtualizing Java on VMware with Emad Benjamin Speaker(s) Emad Benjamin, VMware, Inc. Description Venetian • Toscana 3610 Join Emad Benjamin who will host this best practices group discussion on Virtualizing Java on VMware.

9:30am – 10:30am (continued) VSP2347 What’s New with VMware vSphere 5.0 Technical Level n Speaker(s) Michael Adams, VMware, Inc. Description Venetian • Venetian Ballroom E VMware vSphere™ is the best platform for building cloud infrastructures. Come see and hear how vSphere 5.0 enhances the industry’s leading virtualization platform. This overview session will look at the highlights of this significant release and show how they can provide value in your IT department.


GD14 Enable Database as as Service on VMware with Charles Fan Speaker(s) Charles Fan, VMware, Inc. Description Venetian • Toscana 3604 Join Charles Fan who will host this best practices group discussion on enabling Database as as Service on VMware.

Session also scheduled: Tuesday 10:00am and 5:30PM

VSP2693 Health Care and the Journey to the Cloud: The State of the Industry Technical Level l Area of Interest H Moderator(s) Frank Nydam, VMware, Inc. Speaker(s) William Lewkowski, Metro Health Shafiq Rab, Greater Hudson Valley Health System Greg Wolverton, ARcare Patrick Zinno, Atlantic Health Description Venetian • Marcello 4401 The cloud will be one of the key catalysts that will enable the health care industry to meet the needs of an increasingly mobile and dynamic health care system. It will fundamentally redefine not only how health care IT is delivered but also how health care products and services are developed and consumed. Join us for an interactive panel discussion with several health care thought leaders.

GD25 Application Security with Renuka Nadkarni Renuka Nadkarni, VMware, Inc. Speaker(s) Description Venetian • Toscana 3605 Join Renuka Nadkarni who will host this best practices group discussion on Application Security. Session also scheduled: Thursday 10:30am

GD29 vCloud Director with Dushyanth Nataraj Speaker(s) Dushyanth Nataraj, VMware, Inc. Description Venetian • Toscana 3609 Join Dushyanth Nataraj who will host this best practices group discussion on vCloud Director.

SUP1009 Thomson Reuters and NetApp Build a Successful, Efficient Cloud Speaker(s) Val Bercovici, NetApp Mark Bluhm, Thomson Reuters Description Venetian • Palazzo Ballroom D Getting to the cloud isn’t enough. You need to get something out of it—above and beyond what virtualization delivers. Being an IT leader who is able to envision and accomplish a cloud deployment that delivers the full range of enterprise benefits is what will make you not just a competent cloud builder, but an inspired (and inspiring) rainmaker.

Session also scheduled: Tuesday 1:00PM and 1:30pm

LAS4006 Designing and Deploying Full-Featured B.C. and D.R. Solutions Within the Hands-on Lab Environment Technical Level n Speaker(s) Rob Babb, VMware, Inc. Stephan Bohnengel, VMware, Inc. Melody Hazi, VMware, Inc. Description Venetian • Bellini 2101 Security and Compliance are key concerns in the IT world today and it is very important that we can meet these requirements in our different datacenters today. This also very much includes the virtual datacenter or the cloud. In this session, we will discuss how VMware is addressing these concerns and actually allowing us to get better than physical security through the use of VMware’s vShield and vCenter Configuration Manager offerings. Specifically we will talk about how we were able to address the use cases outlined in the VMworld Hands on Labs with the VMware solutions highlighted in these labs.

NetApp’s driving ambition is to help IT leaders seize this unique moment and have a leading role in the cloud revolution; one that is defined not only in terms of technological evolution, but also in terms of raising the stature of IT as a change agent for the business. In this session, NetApp will discuss our cloud vision and best-in-class partner ecosystem that offers choice with compromise; the fundamental elements to delivering Private Cloud; our OnCommand unified management portfolio; VMware vSphere on FlexPod; and our next generation storage platform that makes clouds infinite and immortal. Thomson Reuters is a world-renowned source of information for businesses and professionals. Thomson Reuters was able to implement a shared IT infrastructure and cloud foundation on NetApp and VMware for game-changing innovation and an award-winning Knowledge Effect. The economic benefits include launching WestlawNext, enabling searches of 5B documents, speeding time to market with automated cloud testing, avoiding $65M in new data center costs, and using 25% less power. Come hear how Thomson Reuters used a NetApp storage foundation to “dream big and change the way law firms do business”.

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Wednesday, August 31 (continued) CAP1905 Setup Your Own Private Micro Cloud in 30 Minutes Technical Level n Speaker(s) Dave McCrory, VMware, Inc. Description Venetian • Marcello 4504 Want to take your virtual infrastructure to the next level? Want to provision more custom applications in less time and with less effort? Come to this session, where you’ll discover how to have a fully functioning Cloud Foundry Micro Cloud PaaS running on your Laptop/Desktop in less than 30 minutes.

10:00am – 11:00am BCO1562 Site Recovery Manager 5.0 and VMware vSphere Replication: Understanding the Use Cases and Implementation Options Technical Level s Area of Interest S Lee Dilworth, VMware, Inc. Clive Wenman, VMware, Inc. Speaker(s) Description Venetian • Palazzo Ballroom L Site Recovery Manager 5.0 combined with VMware vSphere™ replication introduces the ability to protect any virtual machine anywhere. In this session you will learn about the main use cases for this new technology. More importantly, you will learn about the architecture options available to you. We will look at standard site-to-site protection architecture for customers not running replicated SAN infrastructure, DR-as-a-service implementation options and finally how existing SAN based Site Recovery Manager customers can deploy the technology to protect ROBO sites where no SANs exist and expand on their existing Site Recovery Manager deployment.

EUC1226 Troubleshooting VMware ThinApp Applications Technical Level s Speaker(s) Travis Sales, VMware, Inc. Description Venetian • San Polo 3404 In this session, we will explore several different aspects and techniques of troubleshooting VMware ThinApp™ applications. We will examine the rules of isolation for file system, registry, DLL and process elements, both physical and virtual, and how they interact in relation to the requirements of application being virtualized with VMware ThinApp.


BCO2395 Stretch Clustering—Now and Beyond Technical Level n Speaker(s) Andy Daniel, TIAA-CREF Charles Gautreaux, TIAA-CREF Glenn Walker, TIAA-CREF Tom Stephens, VMware, Inc. Description Venetian • Titian 2301 This session will include a discussion of stretch clusters with VMware HA, including the advantages and disadvantages of using clusters spanning multiple datacenters as well as real-world experiences in architecting these solutions. Challenges with stretched clusters and methods for overcoming those challenges will be discussed. Additionally, we will discuss some of the planned features and enhancements that make this type of configuration more manageable and faster to deploy.


EUC1568 Bridging the Remote Access Gap with VMware View: Real-World Experiences from MedCentral Health System Technical Level l Area of Interest H Speaker(s) Andrew Fournier, MedCentral Health System Steve Watts, MedCentral Health System Description Venetian • Murano 3203 Over the past few years MedCentral Health System has implemented many technology solutions in an aggressive effort to make clinical information available when and where needed. One challenge has been remote access for physicians who, often due to technical issues, are not able to effectively access applications from remote locations. Using VMware View, MedCentral has implemented a virtual desktop infrastructure which provides clinicians with an “inside the hospital” experience from anywhere they have an Internet connection. Using this technology, a physician can connect from their home or office and view a patient’s complete record, place orders via CPOE and make decisions on care well before they arrive at the hospital. Come see how by leveraging this technology, MedCentral can reduce costs, increase efficiency, improve quality and mitigate risk all while gaining physician acceptance of technology by making it relevant and convenient.

BCO3324 Site Recovery Manager 5 and VMware vSphere Replication: Simple and Reliable Disaster Recovery for All Virtualized Applications Technical Level l Speaker(s) Gaetan Castelein, VMware, Inc. Description Venetian • Lando 4304 VMware vCenter™ Site Recovery Manager 5 and VMware vSphere™ Replication ensure the simplest and most reliable disaster protection for all virtualized applications. In this session, we will present an overview of Site Recovery Manager 5 and its key new capabilities, including Automated Failback and Planned Migration. With these capabilities, Site Recovery Manager has become a great tool to manage not just unplanned failovers but also planned site migrations. We will also introduce VMware vSphere Replication, the industry’s first hypervisor-based replication product, which provides a more manageable and cost-efficient alternative to traditional storage-based replication. Together, these capabilities enable organizations to expand disaster protection to tier-2 applications and smaller sites. Finally, we will present the new licensing model for Site Recovery Manager 5, providing a particularly attractive entry-price for smaller customers. Session also scheduled: Monday 8:30am, Tuesday 10:00am

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Wednesday, August 31 (continued) SPO3974 Extending the Value of Your VMware Solutions to Design, Deliver and Maintain Reliable, Mission-critical Virtualization and Cloud Services Technical Level n Speaker(s) Andi Mann, CA Technologies Description Venetian • Zeno 4610 VMware solutions like ESXi, vCenter, vSphere, and vCloud provide exceptional platforms to expand your virtualization success and progress your cloud strategy.

10:00am – 11:00am (continued) SEC1980 Department of Defense Reference Architecture Using VMware vShield Area of Interest G Technical Level n Speaker(s) Steve Ebbets, VMware, Inc. Description Venetian • Lido 3004 The Department of Defense (DoD) Defense Information System Agency (DISA) published Network Infrastructure Technology Overview Version 8, Release 3 in August 2010. As part of the technology overview, a best practices architecture for providing perimeter defense to DoD computing enclaves was included.

However, you need more than great foundational technologies to design, deliver, and maintain mission-critical virtual and cloud services. You need to know how to: • Choose the right applications and the right cloud(s) at the right place and the right time • Transform applications, services, and processes to take advantage of virtualization and cloud • Measure, predict, and allocate service costs from CPU to servers, from floorspace to power • Integrate and maintain security and control across public, private, and hybrid clouds • Meet and exceed SLAs by assuring performance, availability, continuity, and compliance • And much, much more!

This session will examine an architecture that uses VMware vShield™ to implement this best practices architecture to provide protection of a completely virtual computing enclave. Session also scheduled: Monday 8:00am

SPO3952 Deploy Virtualized Desktops 4 Times Faster on the Vblock™ Infrastructure Platforms Technical Level n Speaker(s) Michael Tan, VCE Description Venetian • Venetian Ballroom G Business needs dictate agile deployment of virtual desktop resources. With converged infrastructure, rapid provisioning and deployment, time to the first virtual desktop can be reduced from weeks to hours. In this session, we will present a rapid deployment model for VMware® View™ on Vblock platforms. This session will help you reduce your testing & validation cycle because it has been done for you. By the end of this presentation, you will understand how to move from virtual desktop pilot to production FASTER.

Whether you are a mid-size business, a large enterprise, or a service provider, please join Andi Mann (co-author of ‘Visible Ops—Private Cloud: From Virtualization to Private Cloud in 4 Practical Steps’) to learn how to: • Plan, design, deliver, assure, secure, and optimize a mission-critical virtual or cloud environment • Leverage existing VMware investments in both evolutionary and revolutionary approaches • Work with leading VMware partners like Cisco, EMC, VCE, and CA Technologies • Deliver business-focused cloud services that meet and exceed business objectives. Offering technology examples, business analysis, case studies, real-world examples, and free copies of ‘Visible Ops—Private Cloud’, this session will provide a realistic approach to delivering agile, cost-effective, mission-critical virtual and cloud services that leverage your VMware investments and exceed your business objectives. Automating VMware View with PowerCLI TEX2686 Technical Level n Speaker(s) Laurynas Kavaliauskas, VMware, Inc. Alton Yu, VMware, Inc. Wynn • La Tache 2 Description Introduced in VMware Virtual Infrastructure 3, VMware vSphere™ PowerCLI has quickly become one of the most adopted tools for administrating VMware. VMware plans to follow this up with VMware PowerCLI for View. Come and learn what to use it for and how it will make your life easier. Learn how to bridge the vSphere and View PowerCLI tools for seamless infrastructure service provisioning and management automation. We’ll also give you tips on how PowerShell scripts can simplify virtual desktop environment administration and how complex tasks can be accomplished in a matter of seconds.

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Wednesday, August 31 (continued) 10:00am – 11:00am (continued) SUP1011 Storage Designed for Your Virtualized Data Center Ray O’Farrell, VMware, Inc. Lazarus Vekiarides, Dell Storage Speaker(s) Description Venetian • Palazzo Ballroom O The virtual data center is based on efficiency and agility. Join this session to learn how the latest storage and data management innovations from Dell can help you accelerate your journey to the private cloud. See how to design your virtualized environment to take advantage of advanced storage architectures and enable automated, integrated management of servers and storage infrastructure.

11:00am – 12:00pm BCA1230 Enterprise Java Applications and Virtualization: Best Practices Technical Level n Area of Interest F Justin Murray, VMware, Inc. Richard Sijbrandij, Bull S.A.S. Speaker(s) Description Venetian • Venetian Ballroom I This talk will give the technical background and reasons for a set of best practices that allow you to virtualize your enterprise Java applications successfully. With these guidelines, you can be confident that your enterprise Java applications will work with minimal overhead on VMware vSphere™. Session also scheduled: Monday 9:30am

Understand the key points of integration between VMware vSphere and Dell Fluid Data storage products that enable advanced storage features to intelligently and automatically offload key tasks to the storage system and solve common challenges posed by virtualization, including bandwidth, utilization, performance, protection and management constraints.

CIM1786 IT Service Management and Your Cloud Area of Interest H Technical Level n Speaker(s) George Gerchow, VMware, Inc. Stephen Southey, VMware, Inc. Venetian • San Polo 3501 Description VMware describes how current IT service management practices will have to evolve to support the inherent dynamic nature of your private and hybrid cloud strategies. The cloud changes the overarching service management processes by automating infrastructure operations management at the platform layer. With the efficient pooling of on-demand, self-managed resources and self-service access to IT services, IT and business processes must also be redefined to become pliable and efficient. This session will highlight how request, change, capacity and configuration management are evolving and will remove IT bottlenecks while enforcing governance and compliance initiatives and keeping businesses productive.

Laz Vekiarides, Executive Director of Storage Software Engineering for Dell, and Ray O’Farrell, VP of Product Engineering at VMware, will describe how virtualization is a key driver for new generations of storage functionality and walk you through the motivation for dozens of advanced features we’ve cooperatively enabled through multiple product releases, including: • Support for VMware VASA • Built-in SRM integration for disaster recovery • Intelligent data migration and load balancing • Automated storage and desktop provisioning • Integrated snapshot, clones and replication management • Space- and performance-optimized desktop provisioning • Advanced multipathing


CIM2750 Are All Clouds Commodity? Key Technical Considerations and Customer Experiences Technical Level n Speaker(s) Pat O’Day, BlueLock, Inc. Andrew Phillips, jclouds Pierre Tager, Adobe Systems Milt Volosyn, Consona Corporation Description Venetian • Lido 3101 With the term cloud so widely used, and used to encompass so many different concepts, it is easy to start believing that all clouds are essentially the same. Come learn about some of the key technical differentiators between commodity and enterprise cloud solutions and how these impact real-world scenarios. Top cloud use issues for enterprises such as portability, performance, security and advanced image management will be presented and differentiated as well as illustrated by customers talking through their use cases. Walk away understanding key differences between commodity and enterprise clouds and learn how the features offered by the VMware vCloud™ solution serve your company’s technical and business objectives.

And, hear about the latest VAAI enhancements to this cutting-edge integration, including write same, full copy, unmap, thin provisioning stun, and a host of other enhancements that make Dell Fluid Data solutions #1 in storage for VMware environments.


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Wednesday, August 31 (continued) PAR3061 Increase Your Profitability Selling VMware Training Credits! Technical Level l Speaker(s) Geoff Thompson, VMware, Inc. Drew Winkelman, VMware, Inc. Wynn • Alsace 2 Description (Partners only) What happens to your customer’s environment postimplementation? Are they prepared to manage their virtual environment and leverage the technologies that support it? Learn more about this new program and a simple practice to increase your profitability. Set your customers on a path to success and further distinguish your virtualization expertise to your customers by selling VMware Training Credits redeemable for VMware Authorized Training delivered by Certified VMware Instructors. Technology continues to evolve. Solidify your trusted advisor relationship by selling VMware Training Credits: help your customers to realize maximum return on their investment and prepare them for the Journey to their cloud.

11:00am – 12:00pm (continued) CIM3235 Leveraging VMware vCenter Orchestrator for Your Cloud Deployment and Operations Technical Level n Speaker(s) Thomas Corfmat, VMware, Inc. Hemant Gaidhani, VMware, Inc. Description Venetian • Bellini 2005 VMware vCenter™ Orchestrator enables automation and scale necessary to meet the agility and economics targeted by private and public cloud deployments. This session will discuss how VCO adds values during cloud deployment and operations. It will demonstrate key use cases such as end-to-end provisioning of compute and storage resources as well as provider and organization VDCs from VMware vCloud™ Director. CIM4604 Journey to Your Cloud: Building a Strategy to Your Cloud—Best Practices Technical Level l Speaker(s) Daniel Bissonnette, VMware, Inc. Chris Fox, VMware, Inc. Venetian • Zeno 4708 Description The VMware Vision Program helps customers create their strategy for reaching Their Cloud by collaborating with them to assess their current state, identify their desired target state, and build a plan to reach their goal. In this session we will demonstrate how the VMware Vision Program teams with customers to build the strategy to reach their goals, quantify the benefits the customer will realize, and measure their progress toward success. The session also explores different levels of Cloud implementations and the value of implementing Your Cloud to reach Your Business goals. Session also scheduled: Tuesday 10:00am

EXPERTS-08 Knowledge Experts One-on-One - 08 Speaker(s) Ken Brady, VMware, Inc. Chris Colotti, VMware, Inc. Vyenkatesh Deshpande, VMware, Inc. Duncan Epping, VMware, Inc. David Overbeek, VMware, Inc. Description Venetian • Sands Foyer Knowledge Experts in vCloud, Network, vSphere Clustering, and vCenter Operations.

Savvis Symphony Cloud Solutions Learn how to transform your IT service with Cloud solutions at booth #807 and enter daily to win an iPad2. Join us for beer and snacks (booth #807) on Tuesday from 3:00pm – 5:00pm during the Pub Crawl!

PAR2120 Navigating the Infrastructure Cloud Landscape Technical Level l Speaker(s) Avinash Nayak, VMware, Inc. Description Wynn • Chambertin 1 (Partners only) The infrastructure-as-a-service (IaaS) cloud market is a complex place. The list of vendors claiming to offer cloud products and services is growing by the day, and it is becoming increasing difficult to keep track of who is doing what. In this session we will provide some clarity around what the IaaS cloud landscape looks like today and provide guidance around how to best convey the advantages of VMware vCloud™ public and private clouds to your customers. Topics will include an overview of competitive infrastructure cloud offerings and how the VMware vSphere™ and vCloud solution stacks compare.

www.savvis.com

©2011 Savvis, Inc. All rights reserved. Savvis® is the registered trademark of Savvis Communications Corporation.

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Wednesday, August 31 (continued) 11:00am – 12:00pm (continued) PAR3382 VMware Retail and Branch Office Best Practices and Solution Overview Area of Interest R Technical Level l Speaker(s) Jessica Cu, VMware, Inc. Colin Huckstep, Cargill Description Wynn • Alsace 1 (Partners only) This session will review the VMware products and go over best practices on selling and using them. The purpose is to give partners a clearer understanding of our retail products and how they can be implemented in different scenarios.

VSP1933 Storage I/O Control for Network-Attached Storage Datastores Technical Level n Speaker(s) Ajay Gulati, VMware, Inc. Description Venetian • Marcello 4401 Virtual infrastructures often require shared storage for ease of management, live migration and the economies that come with sharing underlying resources. Storage systems are accessed by multiple virtual machines with varying demands and business priorities. Prioritized access to storage resources is one of the key requirements for successful storage level consolidation and prevention of unnecessary overprovisioning of the storage resources.

SPO3983 Simply Provision and Manage Applications in the Cloud: Your Methodology and Implementation Cookbook Technical Level n Speaker(s) Jason McGee, IBM Description Venetian • Murano 3301 Has your CIO or IT Director prescribed an end-to-end cloud strategy for your business? Executed correctly, cloud computing will save you money and save you time. However, there are a few caveats to getting it right. IBM is helping clients excel in cloud computing by providing simple and reliable Platform as a Service (PaaS) solutions for clouds. Here, we explore the lifecycle of managing images, applications, and workloads in a cloud. For most enterprises there are a number of pressures to speed time to develop, test and host applications in a heterogeneous environment. This includes more than simply deploying a set of virtual machines but includes other considerations like capturing configuration information such as agents that need to be installed, allocation and management of IP addresses, integrating with management networks and maintaining the deployment over time. IBM can help you plan and implement a secure cloud, efficiently deploy images/workloads, and manage them effectively in a VMware vSphere virtualized environment. Attend this session and learn from IBM Distinguished Engineers so you can increase time to value and focus on what is important—building new revenue opportunities for your business!!

To address these issues, VMware introduced a new feature called Storage I/O Control (SIOC). In VMware vSphere™ 4.1 this feature was supported on only VMFS-based datastores. To answer customer demand, this feature has been enhanced in vSphere 5.0 to include support for NAS-based datastores (NFS). This session will provide a quick overview of the feature and then take a look under the hood to understand how the feature works. Finally, we will demonstrate the feature’s effectiveness in isolating performance of applications considered high priority when demand for storage resources shared by the applications hits a peak. All of this will be illustrated using experimental studies conducted at VMware labs using SQL server–based databases. Session also scheduled: MONDAY 11:00am

VSP2447 Understanding Virtualized Memory Performance Management Technical Level n Speaker(s) Yungteh Chien, Kingston Technology Co., Inc. Kit Colbert, VMware, Inc. Description Venetian • Palazzo Ballroom G Have you ever wondered how VMware ESX® decides which virtual machines to reclaim memory from? Do you know the best way to tell when your host’s memory is at capacity? What about how to tell when a virtual machine is starving for memory resources and experiencing poor performance?

Securing VMware vSphere with vSphere APIs TEX2112 Technical Level s Speaker(s) Steve Jin, VMware, Inc. Description Wynn • La Tache 1 Security has always been one of top priorities in computing infrastructure, especially in virtualized environments. In this session, you will learn security-related VMware vSphere™ APIs and how to use them effectively to secure your vSphere environment according to the VMware Security Hardening Guide. Real sample code and best practices will be illustrated and discussed in the session.

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This session will guide you through the complicated world of virtualized memory performance management, explaining the concept of entitlement, how it’s computed and how it affects memory allocation and reclamation. We will help you better understand how memory usage patterns and interactions on the ESX Server host can affect VMware vSphere™ memory metrics. Finally, we will present performance data and use that to reinforce best practices around memory management to keep your datacenter running smoothly and efficiently. Session also scheduled: Tuesday 11:30am

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Wednesday, August 31 (continued) 11:00am – 12:00pm (continued) VSP3255 VMware Storage vMotion Deep Dive and Best Practices Technical Level s Speaker(s) Min Cai, VMware, Inc. Ali Mashtizadeh, VMware, Inc. Description Venetian • Lando 4201 VMware Storage vMotion® enables live migration of virtual disks across storage arrays to enable upgrade, maintenance and load balancing of storage arrays without incurring service downtime. In VMware vSphere™ 5.0, Storage vMotion has been redesigned from the ground up to provide predictability, guaranteed migration success and support for virtual machines with snapshots and linked-clone virtual machines. The performance improvements in this release typically bring migration times within a few percentage points of ideal. In this session we will offer a deep dive into the architectural changes in vSphere 5.0, discuss performance improvements and cover best practices.

VSP3867 Top 10 Virtualization Support Issues Technical Level n Speaker(s) Blair Doyle, VMware, Inc. Jose Gaddi, VMware, Inc. Ragavendra Kumar, VMware, Inc. Description Venetian • Marcello 4504 In the course of supporting VMware customers, our global technical support organization encounters common performance, design and configuration issues that are not specific to just one customer or one type of organization. This session is designed to familiarize the audience with the top issues that our global support personnel field on a regular basis. These issues can be easily avoided by proper planning, product knowledge and awareness of what has the potential to cause outages. Our support experts have collaborated to describe the most hazardous but easily avoided pitfalls of supporting a virtualized cloud environment. This is one of our most popular Customer Support Day presentations.



VSP3305 Upgrading to VMware ESXi 5.0 Technical Level n Speaker(s) Kyle Gleed, VMware, Inc. Description Venetian • Venetian Ballroom E If you are still running VMware ESX® with the Service Console, attend this session to learn how to prepare for and plan an upgrade to the VMware ESXi™ 5.0 platform. This session will cover the process end to end, including both preparation and post-migration considerations, but it will put the lens on the host conversion process. We will discuss various upgrade options as well as tools available to assist with the migration.

SUP1005 Life’s Good in the Enterprise with Virtualization Speaker(s) Stephen Hu, LG Electronics Ki S. Kim, LG Electronics Janet Schijns, Verizon Wireless Description Venetian • Palazzo Ballroom D LG Electronics and VMware are taking virtualization to a whole new level with innovative solutions across a multitude of devices including mobile phones, tablets and zero-client monitors. This session will review each of these solutions on LG devices and how they address the needs and concerns of individuals and enterprises. The smartphone today is a single-identity device—fulfilling the role of either the work or personal phone. Both functions are, however, indispensable and adoption of smartphones by enterprises is challenging the usage model of single-identity phone. Why force users to choose? Why not have both? LG and VMware have entered into a strategic partnership to address this problem by leveraging upon LG Android smartphones and VMware’s Mobile Virtualization Platform (MVP). MVP technology enables an enterprise-managed virtual Android OS to be deployed on top of the phone’s existing Android OS. This enables secure dual-identities on a single device, one private OS and one enterprise OS, thereby offering work and personal phones in one device. At LG, we call this “Privacy and Business”.


VSP3864 Best Practices for Virtual Networking Technical Level s Speaker(s) David Garcia Jr, VMware, Inc. Description Venetian • Delfino 4001 Join us as the Global Support Services experts review virtual networking from a supportability perspective. Topics covered are best practices for physical and virtual switch configurations involving Spanning Tree, beacon probing, 802.1Q VLAN/PVLAN tagging and 802.3 AD link aggregation, along with tips and tricks for common issues and troubleshooting of virtual networks. This session focuses on being successful in your current virtual networking configurations and learning to spot areas of concern. This is one of our most popular Customer Support Day presentations.

This is not all. The concept of “Smart Office” is also enhanced with LG’s monitor and tablets in tandem with VMware’s desktop virtualization solutions. Learn about the opportunities available with innovative virtual computing solutions made possible with LG’s zero-client monitors, extending the possibility of enabling secure, eco-friendly and cost-effective work environments for enterprises.


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Wednesday, August 31 (continued) 11:00am – 12:00pm (continued) GD03 Compliance with Charu Chaubal Charu Chaubal, VMware, Inc. Speaker(s) Description Join Charu Chaubal who will host this best practices group discussion on Compliance.

11:30am – 12:30pm BCA1709 Successfully Running Active Directory in a Virtualized Environment Technical Level n Speaker(s) Chris Skinner, VMware, Inc. Description Venetian • Venetian Ballroom G As the proliferation of virtualization becomes more pervasive in today’s corporate world, Active Directory continues to play an important role in today’s IT environment. In this session you will learn how to successfully implement Active Directory within the VMware infrastructure.


GD05 Cloud Foundry with Derek Collison Speaker(s) Derek Collison, VMware, Inc. Description Venetian • Toscana 3605 Join Derek Collison who will host this best practices group discussion on Cloud Foundry. GD08 Data Security with Gargi Keeling Gargi Keeling, VMware, Inc. Speaker(s) Description Join Gargi Keeling who will host this best practices group discussion on Data Security.


BCO3276 Disaster Recovery and Site Migration with Site Recovery Manager: Customer Experiences from Around the World Area of Interest G Technical Level l Moderator(s) Gil Haberman, VMware, Inc. Alan Baird, VMware, Inc. Robert Busillo, Independence Blue Cross Speaker(s) Paul Schlosser, VMware, Inc. Christopher Wells, TUV Rheinland Japan Ltd. Description Venetian • Lido 3004 In this session we will hear customer experiences facing some of the biggest DR challenges ever. We will hear how Site Recovery Manager was used in Japan after the great earthquake disaster and in New Zealand after the earthquake at Christchurch. We’ll also learn about a case in which Site Recovery Manager was used for site migration.



GD33 Virtualizing Microsoft Applications (SQL, Exchange, SharePoint) with Scott Salyer Speaker(s) Scott Salyer, VMware, Inc. Description Venetian • Toscana 3609 Join Scott Salyer who will host this best practices group discussion on Virtualizing Microsoft Applications (SQL, Exchange, SharePoint).

EUC1683 Lessons Learned Deploying and Managing 3000 Virtual Desktops Area of Interest G Technical Level n Speaker(s) Jeff O’Connor, Australian Securities Investments Commission Description Venetian • Palazzo Ballroom L Are you interested in learning about the architecture, deployment best practices and lessons learned from a 3,000seat VMware View™ virtual desktop infrastructure (CDI) implementation? Do you think that you have factored in all the business and technical requirements? This session will walk you through the architecture and lessons learned of planning and deploying a 3,000-seat VDI deployment and how to make a VDI solution more efficient, scalable and cost effective. It will also explore best practices around network optimization, desktop optimization, application management and day-to-day operations.


LAS4009 Building the vSphere Performance and Tuning Hands-on Lab Technical Level n Speaker(s) Cathal Cleary, VMware, Inc. Joseph Dieckhans, VMware, Inc. Merlin Glynn, VMware, Inc. Dave Rollins, VMware, Inc. Description Venetian • Bellini 2101 This session overviews the development of scenario-based Labs that address the diagnosis and application of troubleshooting methodologies using VMware solutions. The session will highlight designing CPU, Memory, Storage, and Networking performance issues into the vSphere environment and the solutions for each using new vSphere performance features and enhancements.

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Wednesday, August 31 (continued) SEC1544 Compliance and Trust in the Cloud Technical Level n Area of Interest H Speaker(s) Dennis Moreau, RSA Raghu Yeluri, Intel Corporation Venetian • Lando 4304 Description Infrastructure as a Service (IaaS) is an essential component of cloud computing. IaaS offers the ability to provide computing, storage and network resources dynamically over a network, public or private. As customers turn to cloud computing for its benefits—convenient, on-demand access—they often have concerns about security. This session offers information that will give enterprises and service providers alike the understanding and confidence to start implementing these compelling private and public cloud architectures.

11:30am – 12:30pm (continued) EUC1881 End User Computing 2012 and the Cloud Technical Level n Speaker(s) Scott Davis, VMware, Inc. Description Venetian • San Polo 3404 Cloud computing is transforming IT as we know it. This session with Scott Davis, VMware CTO for End User Computing, will discuss the latest cloud trends and their impact on end-user computing. Expect to hear about the VMware EUC portfolio and cloud initiatives and new capabilities, including desktop as a service, VMware View™ and VMware vSphere™ 2011 release capabilities, project Horizon delivering integrated provisioning, security, delivery and management of SaaS applications, Zimbra®, smartphone virtualization with MVP and many more surprises.

The components of the IaaS stack must help reduce customers’ concerns about data protection, integrity and compliance. And emerging regulation and end-user security policy specifications are likely to require that these concerns be addressed. In this session, these controls will be examined from a categorical and comparative perspective, beginning with the regulatory mandate and ending with the technical assessment. Capabilities that help meet this need include service identity, platform trust, supporting audit and partitioning of the services above it, shared storage, and policy-driven management tools.

EUC2866 View Troubleshooting: Looking Under the Hood Technical Level s Speaker(s) Matt Coppinger, VMware, Inc. John Dodge, VMware, Inc. Description Venetian • Murano 3203 In this session you will learn how to troubleshoot VMware View™ from some of the best field troubleshooters. You will learn how to identify the failure domain and obtain clues that point to root causes and how to resolve problems quickly and efficiently. You will be able to identify key logs and critical indicators of problems as well as determine if View is running smoothly. Do not attempt to operate View without attending this session.

Intel Trusted Execution Technology provides mechanisms that enable controlled launch and registration of critical software, which is a critical prerequisite for building a “”trustable”” cloud computing platform. VMware and RSA build on these platform trust foundations with extensive tools to enhance the security of cloud implementations. This session will also provide analysis and demonstration of one implementation of policy-controlled, trusted IaaS that is based on Intel TXT-enabled platforms, VMware vSphere™ environment and RSA security software. An overview of security policies that can be established and enforced to better enable cloud and multitenant use models will be presented as well.


SPO3950 Breaking the 50% Virtualized Barrier: Can You Get There By VMW 2012? The 3 Roadblocks to Smash Through Between Now and Then Technical Level n Speaker(s) Sean Regan, Symantec Description Venetian • Zeno 4610 You are close. You’re at 30, 40, maybe even 45% virtualized. But can you take your company through the 50% barrier? Or will you turn from agile VM-Ninja to lagging VM-Homer by falling into one of these traps? 1. Inability to keep your VM’s up and recover them if they go down? 2. Security that crushes your VM host? 3. Storage growth that wipes out your VM budget? In this session, Sean Regan from Symantec and (VMware speaker) will take you through scenarios that can help you earn a spot in the First to 50% Club in 2012. We will set a challenge to the audience and invite them back in 2012 to see who called their shot and explain how they made it happen. A special guest will help get the festivities started by showing us a very real way to smash these virtual barriers. Who will it be?

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Wednesday, August 31 (continued) 11:30am – 12:30pm (continued) TEX2702 Autoscaling Enterprise Applications in the Cloud Technical Level s Speaker(s) Gilbet Lau, VMware, Inc. Alton Yu, VMware, Inc. Description Wynn • La Tache 2 This session will walk you through how we used VMware vSphere™, VMware vCloud™ Director, and VMware vFabric™ Hyperic® to build autoscaling capabilities into some business-critical applications. We’ll start with the architectural design and how we made our decisions, and then discuss the actual implementation, including what went smoothly and what didn’t. We’ll talk about the hurdles we ran into along the way and how you can avoid them.

12:30pm – 1:30pm BCA1548 Oracle on VMware Panel Discussion Technical Level s Moderator(s) Don Sullivan, VMware, Inc. Speaker(s) Jeff Browning, EMC Corporation Charles Kim, Viscosity Technology Howard Ostrow, Consultant David Welch, House of Brick Technologies Christopher Williams, Cognizant Technology Services Description Venetian • Venetian Ballroom I A partially open panel discussion with eight experts in the broad area of Oracle Vsphere. The content will cover a broad range of narrow subject areas including classic DBA management techniques, Oracle support, general performance concepts and more specific performance concerns such as memory management. Most importantly a variety of case studies will be discussed. The moderator will have the option of choosing from a collection of “pre-formed” questions while also taking questions from the audience. The key differentiator will be that this panel discussion will not be an addendum to an earlier presentation. The panel discussion will be the main event. The moderator (Don Sullivan) will be able to direct the questions to the appropriate expert on the panel while controlling the flow of the discussion making each and every minute of the event relevant and substantive.

VSP1708 VCDX Panel Defense Preparation Technical Level s Speaker(s) John Arrasjid, VMware, Inc. Mostafa Khalil, VMware, Inc. Ben Lin, VMware, Inc. Mahesh Rajani, VMware, Inc. Brian Rice, VMware, Inc. Description Venetian • Titian 2301 This session is focused on VMware Certified Design Experts (VCDX) 4 candidates. It will provide insight into a successful VCDX Panel Defense. Key takeaways include the path to success, understanding of the application and certification process, and insight into the qualification criteria for design submissions and design defenses. This session has been updated from the VCDX bootcamps held at previous VMware Partner Exchange events and has shown success in leveling the awareness of the process and success criteria for VCDX.

BCA1985 Oracle Database Best Practices on vSphere Technical Level n Speaker(s) Bryan Bond, eMeter Kannan Mani, VMware, Inc. Vas Mitra, VMware, Inc. Description Venetian • Bellini 2005 This session will provide best practice guidelines for deploying single instance and RAC Oracle databases on VMware vSphere™.

Catching Up to the Cloud: The Network’s Rapidly Evolving Role in ITaaS SUP1007 Dan Matte, F5 Networks Karl Triebes, F5 Networks Speaker(s) Venetian • Palazzo Ballroom O Description IT as a service (ITaaS) depends heavily on the network to achieve its goals. So why is it that applications can be provisioned on demand but the network still has to be configured manually? To achieve true agility, the network delivering applications must be as automated as the rest of the application infrastructure. But how will the network support an increasingly on-demand environment that is also seeing growing data volumes, not to mention potential security threats? How should the network contribute to security when traditional perimeter boundaries are in flux? How can the network help accommodate an increasing variety of access devices? What input should network conditions and availability have in decisions regarding application changes? This session will offer a vision for achieving ITaaS, and provide insight into the technological and operational changes that must occur to make the network a full-fledged partner in the journey to the cloud. Learn how applying strategic points of control in your network will improve application change automation and intelligence—whether provisioning new application resources, migrating data, adjusting capacity, supporting new devices, securing resources, or integrating the cloud into your operations.

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CIM1565 Integrating with vCD using vCloud API Technical Level n Speaker(s) Prasad Pimplaskar, VMware, Inc. Mahesh Ramachandran, VMware, Inc. Description Venetian • Lando 4201 Integration of various solutions from a partner ecosystem with VMware vCloud™ Director is critical for wellorchestrated automation in public as well as private clouds. This session will emphasize how partner systems can be integrated with vCloud Director using features of callouts, notifications and the API specific to vCloud. We will discuss how third-party systems such as monitoring, change and configuration management (CMDB) and IP. Session also scheduled: Tuesday 4:00pm

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Wednesday, August 31 (continued) SPO3035 Scaling Your Business in a Cloud: Exploring Three Phases of Private Cloud Virtualization Implementation Technical Level n Area of Interest S Speaker(s) Rick Parker, Fetch Technologies Jonathan Reeve, SolarWinds Venetian • Murano 3301 Description For Fetch Technologies, high 24x7x365 availability is a requirement that has been met, and monitoring and capacity planning has been critical to meeting this requirement.

12:30pm – 1:30pm (continued) CIM1600 VMware vCloud Networking Finally Explained Technical Level n Speaker(s) Mike DiPetrillo, VMware, Inc. Description Venetian • Delfino 4001 Networking is the hardest part to building a cloud. In this session we will explain in clear terms not only what networking concepts are in VMware vCloud™ Director but also how to use them in a real environment. We will go through many different scenarios and show the exact packet flow through the network.

Fetch enables organizations of all sizes, from Fortune 500 companies to small businesses, to access, aggregate, and use real-time Web data. Its clients use Fetch to connect to millions of websites, to gather data for a myriad of applications, including competitive intelligence, news aggregation, data analysis and background screening.


CIM2865 Escaping the Chaos Monkey: Enterprise in Comparison to Commodity Public Cloud Technical Level l Speaker(s) Mathew Lodge, VMware, Inc. Description Venetian • Lido 3101 “The Chaos Monkey’s job is to randomly kill instances and services within [Netflix’s] architecture”. Built to simulate a commodity public cloud in enterprise datacenters, the chaos monkey and other animals shed light on the fundamental differences in architecture, approach and philosophy between commodity and enterprise public clouds. If your job is to take existing applications to the cloud in an evolutionary way, this is the session for you.

To provide the most cost effective, reliable, efficient systems possible Fetch has developed a Private cloud virtual infrastructure of 100s of virtual servers and 1000s of monitors in multiple datacenters. During this session, Rick Parker, the IT Director for Fetch Technologies, will share best practices and the lessons he learned as he led his company to a Private cloud. Parker, who will be joined by virtualization expert, Jonathan Reeve, senior director, product management at SolarWinds, will discuss three phases of virtualization (Assure, Optimize and Transform) and common misconceptions and mistakes and misconceptions admins make and have when entering a new phase.

EUC1945 What’s New in VMware Workstation Technical Level n Speaker(s) Rajat Goel, VMware, Inc. Jason Joel, VMware, Inc. Description Venetian • San Polo 3501 VMware Workstation 8.0 is an important release in the VMware Workstation evolution. This release includes a new virtual machine library, the ability to run virtual machines under a service with enterprise caliber security and permissions and remote connectivity to VMware vSphere™. Workstation has become the single interface for users to access all of their virtual machines.

This session will equip attendees with the necessary skills for managing virtual environments, no matter what phase. Participants will spend time defining the different phases of virtualization implementation and discuss best practices for navigating each phase seamlessly. In addition, Parker will discuss how Fetch Technologies handled the challenges of moving through phases 1 and 2, and ultimately phase 3—a private cloud infrastructure. He’ll end the presentation by providing useful tips on what to look out for when your company is ready to up-level one’s data center and offer advice on how to secure management buy-in.

EXPERTS-09 Knowledge Experts One-on-One - 09 Speaker(s) Keith Farkas, VMware, Inc. Ravi Kumar, VMware, Inc. Dushyanth Nataraj, VMware, Inc. John Robb, VMware, Inc. Thomas Walker, VMware, Inc. Description Venetian • Sands Foyer Knowledge Experts in Application Security, vSphere HA and FT, vCloud Director, Zimbra, VMware View and ThinApp.

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VMware vCenter Chargeback API and SDK TEX3246 Technical Level s Speaker(s) Kumar Gaurav, VMware, Inc. Subramanya Kumar, VMware, Inc. Wynn • La Tache 1 Description This session is targeted at partners and customers who are interested in using the rich set of VMware vCenter™ Chargeback APIs and the newly developed SDK. A comprehensive overview of the API and SDK will be presented, along with a discussion of validation (XSD) and automation. The same set of SDK APIs will then be used to demonstrate an interesting cross-product integration.

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Wednesday, August 31 (continued) GD34 Network Security with Allwyn Sequeira Speaker(s) Allwyn Sequeira, VMware, Inc. Description Venetian • Toscana 3605 Join Allwyn Sequeira who will host this best practices group discussion on Network Security.

12:30pm – 1:30pm (continued) VSP1700 VMware vSphere 5.0 Storage Features Technical Level n Speaker(s) Cormac Hogan, VMware, Inc. Nathan Small, VMware, Inc. Description Venetian • Venetian Ballroom E This session will discuss the new storage features that are being introduced in VMware vSphere™ 5.0.


GD36 Enable Database as as service on VMware with Boris Weissman Speaker(s) Boris Weissman, VMware, Inc. Description Venetian • Toscana 3609 Join Boris Weissman who will host this best practices group discussion on enabling Database as as service on VMware.

Session also scheduled: Tuesday 1:00pm, Thursday 11:00Am

VSP1999 esxtop for Advanced Users Technical Level s Speaker(s) Krishna Raj Raja, VMware, Inc. Description Venetian • Palazzo Ballroom G This will be the fourth installment of the esxtop troubleshooting talk at VMworld aimed squarely at advanced users. This session will assume basic exposure to esxtop and will only briefly review topics covered in the previous VMworld sessions and jump straight into more advanced VMware ESX® performance troubleshooting scenarios. A step-by-step guide for various troubleshooting scenarios will be provided along with illustrative screenshots. This talk will also cover the new stats added in esxtop 5.0.

1:00pm – 2:00pm BCO1269 SRM 5.0—What’s New and Recommendations for Success! Technical Level n Speaker(s) Ken Werneburg, VMware, Inc. Description Venetian • Murano 3203 You will learn about what is new in Site Recovery Manager 5, you will see what it looks like and works like, and you will learn about upgrades and suggestions for most effectively implementing Site Recovery Manager.


VSP3281 VMware vCenter Site Recovery Manager as a Migration Tool for FedEx Technical Level l Speaker(s) Vijay Banga, FedEx Services Bill Cypert, VMware, Inc. Description Venetian • Marcello 4401 VMware vCenter™ Site Recovery Manager is being used at FedEx to perform automated migration of inventory from the Memphis datacenter to the FedEx Colorado Springs datacenter. The unique ability of Site Recovery Manager to enable integration with array-based replication, discovery and management of replicated datastores; allowance for systematic testing; and ultimately automated migration of inventory from one vCenter instance to another made it an obvious choice. This session will explore the FedEx project goals and outcomes, the challenges and solutions we discovered, the Site Recovery Manager best practices we applied and our main takeaways.


BCO2479 Understanding VMware vSphere Stretched Clusters, Disaster Recovery and Planned Workload Mobility Technical Level s Speaker(s) Lee Dilworth, VMware, Inc. Chad Sakac, EMC Corporation Description Venetian • Palazzo Ballroom L VMware Site Recovery Manager is a very successful disaster recovery solution, and stretched VMware vSphere™ clusters have provided unique solutions for customers with a specific topology. With the next generation of VMware vSphere, customers will have more options than ever before, giving them a broad variety of choices for disaster recovery, disaster avoidance and planned workload mobility. Come to this session and see various realworld scenarios for each. In each scenario, we will cover the supported best practices for both VMware vSphere 4.1 and the next generation of VMware vSphere, with an emphasis on the enhancements and new options offered by the latest generation of VMware vSphere.

GD18 vSphere Platform and ESXi with Kyle Gleed Speaker(s) Kyle Gleed, VMware, Inc. Description Venetian • Toscana 3610 Join Kyle Gleed who will host this best practices group discussion on vSphere Platform and ESXi.


Session also scheduled: Monday 12:30pm, Thursday 1:30pm

GD26 vCenter Operations with David LaVigna Speaker(s) David LaVigna, VMware, Inc. Description Venetian • Toscana 3604 Join David LaVigna who will host this best practices group discussion on vCenter Operations. Session also scheduled: Tuesday 5:30pm, Thursday 12:00pm

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Wednesday, August 31 (continued) EUC1987 VMware View PC-over-IP Performance and Best Practices Technical Level s Speaker(s) Banit Agrawal, VMware, Inc. Warren Ponder, VMware, Inc. Lawrence Spracklen, VMware, Inc. Description Venetian • Marcello 4504 In a virtual desktop remote display protocols play an instrumental role in determining the quality of user experience for virtual desktop infrastructure (VDI) deployments. Attend this session to learn about the VMware View™ PCoIP display protocol, its characteristics, latest innovations and comparison to other protocols.

1:00pm – 2:00pm (continued) BCO2869 Unlocking the Backup Power of VMware vStorage API for Data Protection Technical Level s Speaker(s) Raymund Esperanzate, NBC David Hendrix, FedEx Services George Winter, Symantec Description Venetian • Titian 2301 VMware’s vStorage API for Data Protection (VDAP) has revolutionized virtual machine protection. This capable, well designed technology provides powerful and scalable backup features. However, unlocking the full potential of the VDAP is not always straightforward. This session provides live presentations from two VMware customers: FedEx and NBCUniversal Media. They are actively using VDAP in innovative ways. These companies have diverse VMware configurations utilizing advanced VMware technologies such as vMotion, VMware HA, Storage VMotion, DRS and other VMware technologies. Topics of this session include: an in-depth technical description of VDAP, how to implement VADP in different storage environments including SAN, iSCSI, NAS or DAS storage types, best practices for faster backups at lower cost, performance measurement and tuning using free tools, using deduplication effectively and more. Whether your virtual environment involves just a few or thousands of virtual machines, one thing is certain—your virtual machine environment is going to continue to grow. This presentation will explain how you can create a future-proof backup strategy that can truly scale and continue to protect your virtual machine environment in the most effective way as it becomes more complex.

During this session we will present a PCoIP feature overview and illustrate how it adapts to different network conditions. Following will be a PCoIP performance characterization by using a suite of workloads spanning from simple graphics operations to video playback to regular office applications to demonstrate real work use cases. We will contrast PCoIP performance with that of other VDI protocols and discuss how the PCoIP architecture differentiates itself in a variety of situations and usage models. Session also scheduled: Tuesday 12:00pm

PAR2118 VMware Renewals: Path to Growth Technical Level l Area of Interest S Speaker(s) Bryan Cox, VMware, Inc. Description Wynn • Alsace 1 (Partners Only) Come see the improvements VMware has made to the overall renewals experience, including major changes in the install base reconciliation process and expand your expertise on upselling support levels on time via the Renewals Central Portal.

CIM4605 Journey to Your Cloud: Building A Strategy to Your Cloud—Customer Story Technical Level l Speaker(s) Derek Masseth, University of Arizona Description Venetian • Zeno 4708 VMware customers have been successful adopting virtualization to transform IT by creating and executing a strategy to take them from current state to a defined target state. Learn how one VMware customer was able to build their strategy and the pitfalls and best practices they encountered on their Journey.

PAR3219 Product and Feature Adoption Trends in Enterprise Customers Technical Level l Speaker(s) Aditya Phadke, VMware, Inc. Description Wynn • Alsace 2 (Partners only) During this session, the VMware strategic advisory practice will review anonymous trends gathered from VMware’s largest and most complex enterprise customer deployments. We will share key findings with partners about how enterprise customers are progressing in their adoption of virtualization, in what areas they are investing, what are green field opportunities and how partners can potentially lead customers through the cloud journey using some of these benchmarks.


EUC1572 VMware View Rich Media Services Area of Interest E Technical Level n Speaker(s) Matt Byers, Seattle University Cary Dahl, INX Tony Huynh, VMware, Inc. Description Venetian • Lido 3004 Virtualization and virtual desktop infrastructure (VDI) technologies are changing the way desktops are delivered to end-users. IT architects must now prepare their infrastructure to support real time communications inside VDI environments. Attend this session to learn about the challenges with supporting rich media inside VDI today and VMware’s vision for the future. We will also discuss a real world example of how Seattle University deploys VMware View with rich media services. Session also scheduled: Thursday 12:30pm

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Wednesday, August 31 (continued) SPO3985 Seven Deadly Sins of Desktop Virtualization: How to Deploy this Complex Technology Right the First Time and Achieve a Real ROI Technical Level l Speaker(s) David Crofford, Dell Inc. Ryon Packer, Dell Inc. Venetian • Venetian Ballroom G Description Your workforce is more dynamic and technologically savvy than ever before and is driving new requirements for access to corporate data and applications that are time, location and device independent. At the same time your requirements for operational efficiency, as well as budget and resource limitations require the highest levels or planning and implementation accuracy. This session identifies seven sins that cause virtual desktop initiatives to fail. These sins aren’t the most common technology things that go wrong, but from Dell’s global experience they are the most deadly to IT credibility and capability. In this session Dell will go beyond all the hype and spin and explore real world considerations for success with virtual desktops.

1:00pm – 2:00pm (continued) SEC2162 Achieving a Trusted Cloud Area of Interest E Technical Level n Speaker(s) George Gerchow, VMware, Inc. Rob Randell, VMware, Inc. Description Venetian • San Polo 3404 In this session VMware describes how to achieve a trusted cloud that is secure and compliant whether it is private, public or hybrid. Virtualization and cloud technologies—and the highly dynamic environments they make possible—change the way security and compliance must be handled. Traditional solutions are not designed to provide security and configuration compliance across the virtual and cloud layers of the IT stack. This session highlights how security and configuration compliance management are evolving, as well as how securing and ensuring compliance in these environments requires a different approach. Session also scheduled: Tuesday 4:30pm

Dell Virtual Desktop as a Service (vDaaS) offers a fully managed desktop delivery solution hosted in Dell Cloud with enterprise standards of availability and security to meet the needs of your virtual workforce. With Dell, you get a proven track record of helping organizations build out cloud environments. Dell is a trusted cloud and desktop virtualization solutions provider, as well as a key enabler and partner with VMware. With our specialized desktop virtualization and cloud designs, solutions and services, we can help you build a next generation user computing environment that gives you a competitive advantage.

SEC2403 Policy Enforcement in Virtual Environments Through vShield Integration Technical Level n Speaker(s) Richard Park, Sourcefire, Inc. Description Venetian • Lando 4304 The VMware vShield™ App and vShield Edge products offer application-aware firewall capabilities at the virtual machine and perimeter levels. Both support a REST API that enables security partners to programatically extend vShield capabilities and thus provide new types of security functionality.

TEX1832 Creating Linux and Windows vApps for the Cloud Technical Level n Speaker(s) Sridevi Ravuri, VMware, Inc. Rajesh Khazanchi, VMware, Inc. Description Wynn • La Tache 2 More and more enterprises are using virtualized environments. Software vendors would like to be able to deliver their applications as easy-to-install and -configure virtual appliances for single or multiple virtual machines. This session will help these vendors understand how to create Linux and Windows vApps that can be deployed easily on the cloud.

This presentation will discuss the vShield API and gives an example of how a third-party virtual security appliance can use the API to enforce security policy in a virtual environment. It will also provide a reference architecture and concrete examples of how “API-aware” security appliances can be deployed. SPO3930 Taking the PCoIP Protocol to the Next Level Technical Level n Speaker(s) Randy Groves, Teradici, Inc Description Venetian • Zeno 4610 Are you are in the process of considering a VDI deployment using VMware View but are concerned with delivering a consistently high level of experience to users, VDI consolidation ratios, and efficient use of IT resources? If so, attend this session and learn how the PCoIP protocol within VMware View, PCoIP zero clients, and server offload cards to deliver an uncompromised user experience, exceptional data security and lower IT management costs.

Journey to the Core with AMD SUP1002 Speaker(s) Pat Patla, AMD Richard Brunner, VMware, Inc. Donald Newell, AMD Jeff Niggemeyer, DigitalGlobe William Welty, DigitalGlobe Venetian • Palazzo Ballroom O Description Game changing trends like virtualization and cloud computing are driving the next round of innovation in servers and clients. AMD has been collaborating with VMware since the launch of the AMD OpteronTM processor in 2003 to mature the virtualization capabilities of the x86 processor. As the master of the core, AMD delivers processors with the features required to drive efficient server and desktop virtualization including more real cores to handle the demands of more Virtual Machines, energy efficiency for low power consumption, and the combined power of the CPU and GPU to drive thin and mobile clients that provide an exceptional user experience. AMD is at the core of the Cloud driving innovations that enable this new computing model to cut through IT complexity with a flexible, virtualized infrastructure that allows data and applications consumed as a service anywhere, anytime. This session will highlight AMD’s vision for virtualization and cloud computing and highlight the value and benefit of real world application of AMD and VMware technology.

Learn about the major updates to the PCoIP protocol in the upcoming VMware View release and other capabilities Teradici will deliver this year. Please join Teradici CTO Randy Groves for a technical overview of the PCoIP protocol and learn about the new capabilities which include significant reductions in WAN bandwidth consumption, network optimization and management enhancements, as well as the new PCoIP server offload card for VDI servers. In this session, Randy will be sharing the bandwidth and CPU utilization benchmark data that demonstrates the benefits of these new capabilities.

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Wednesday, August 31 (continued) 1:00pm – 2:00pm (continued) LAS4015 Cisco Partner Hands-on Lab Design, Development and Implementation Technical Level n Speaker(s) Syed Ghayur, Cisco Systems, Inc. Jeffrey Wong, Cisco Systems, Inc. Description Venetian • Bellini 2101 This session reviews the efforts to design and implement a Hands-on Lab around a real-world scenario for deploying vCloud Director with Nexus 1000V. The speaker will also cover enhancements designed to further integrate Cisco technologies with VMware Cloud products to provide, among other features, fully scalable, managed network solutions.

2:00pm – 3:00pm BCA3288 Virtualizing Demanding Applications Technical Level n Speaker(s) Jagannath Krishnan, VMware, Inc. Josh Simons, VMware, Inc. Description Venetian • Venetian Ballroom I Users of VMware vSphere™ are increasingly virtualizing resource-intensive applications such as high-performance compute clusters, voice-over-IP servers and large Java applications. This talk will • Explain why customers virtualize these applications • Share data comparing the performance of such application between physical and virtual machines • Outline best practices to optimize VMware vSphere to run these applications

1:00pm – 5:00pm PAR4101 VMware View Solution Track Express Technical Level l Speaker(s) Vivek Narain Chhabria, VMware, Inc. Description Wynn • Chambertin 2 VMware Solution Track is an in-person sales training session designed to enable VMware Partners to better sell and articulate a VMware solution.

CIM2452 VMware vCenter Operations Technical Deepdive Technical Level s Speaker(s) Kit Colbert, VMware, Inc. Description Venetian • Palazzo Ballroom G VMware vCenter™ Operations is a new tool for performance, capacity and configuration management. It leverages advanced analytics that learn normal behavior and can identify when behavior is abnormal. These abnormal behaviors are then used to generate alerts, compute health and reveal relationships between objects. In addition, VC Ops has advanced derived metrics that condense down a large set of data. This session will provide you with a deeper understanding of concepts behind these derived metrics as well as how the analytics of VC Ops function, enabling you to take full advantage of all the aspects of this powerful product.

Join us in this session, where we will discuss the solution, its benefits and positioning, and best practices sales methodology for VMware View™ opportunities. The mix of classroom presentation, role-play simulation and highly successful whiteboard format will teach the basics of the solution components.

Session also scheduled: Tuesday 4:00pm, Thursday 1:30PM

At the same time, you will be able to practice key tactics in identifying and qualifying opportunities that will be invaluable in real-world customer scenarios. The session will give you the answers you need to carefully guide the customer down the path of desktop virtualization while confidently handling common objections and managing competitive sales situations to help YOU win.

CIM2898 Evolution or Revolution: ITIL in the Cloud Era Technical Level n Speaker(s) Mark Leake, VMware, Inc. Mahipal Lunia, VMware, Inc. Description Venetian • Bellini 2005 The fast-changing, dynamic world of virtualization and cloud has changed IT. And it s changing the way IT needs to be managed. Widely adopted process frameworks such as ITIL and management tools such as the configuration management database (CMDB) were developed in a time before virtualization. A time when daily changes to your environment could be counted on the fingers of one hand, not in the tens of thousands. The question must be asked: Is the traditional approach to managing IT—one dependent on highly structured processes and tight linkages between the individual elements of a service (infrastructure, middleware, applications)—still relevant in the age of virtualization and cloud? Can it be updated for the new, dynamic reality? If so, how? This session will examine individual ITIL processes to determine which ones in the cloud era still work well, which ones need to be modified and which ones are no longer needed. It will look at traditional management tools such as monitoring tools, automation and the CMDB to show where and how they still have a role to play and where their functionality can be used more effectively and inexpensively provided by modern technologies. The presenters will show how a pragmatic, yet modern approach to IT management is needed, one that seeks to leverage existing investments in process and tools as much as possible but equally recognizes the fact that the world has changed and that in some cases the ways of the past must make room for the ways of the future.

Prerequisites: VSP or equivalent experience with VMware products and solutions. This is not a technical session, but technical professionals in sales roles are welcome to attend.

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Wednesday, August 31 (continued) TEX4160 VMware View Backup Architecture: Design and Implementation Technical Level n Area of Interest F Speaker(s) Laurynas Kavaliauskas, VMware, Inc. Ravindra Neelakant, VMware, Inc. Wynn • La Tache 1 Description This session will describe various backup implementation considerations and how to build VMware View™ backup solutions. We will show overall VMware View component life-cycle workflow and dive into different desktop deployment scenarios. You will learn to identify various automation APIs and to tailor backup software for VMware View environments. We will also cover best practices for backup and disaster-recovery.

2:00pm – 3:00pm (continued) CIM4813 Real-World Cloud Experiences: Enterprise IT Leaders Discuss Public and Hybrid Cloud Deployments Technical Level l Moderator(s) Mathew Lodge, VMware, Inc. Speaker(s) Drew Garner, Concur Stuart Lee, University of Oxford Paul McNamara, Adobe Systems Chris Spence, National Democratic Institute Description Venetian • Murano 3301 Leaders of IT organizations who are leveraging public cloud services will discuss their adoption of cloud computing: rationale for shifting workloads to a compatible public cloud, technical challenges addressed, critical capabilities of their cloud solutions and resulting value delivered to the IT organization and the business.

VSP2117 Virtualization-Aware Datacenter Networks Technical Level n Speaker(s) Milin Desai, VMware, Inc. Description Venetian • Lando 4201 Cloud computing built on the premise of virtualization is challenging the way networks are provisioned today. This session will focus on the transformation needed in networking solutions to enable the scale, mobility and agility necessary for cloud computing.

EUC1947 What’s New in VMware Fusion Technical Level n Speaker(s) Simon Bennett, VMware, Inc. Neha Sampat, VMware, Inc. Description Venetian • San Polo 3501 VMware Fusion® continues to be the best way to run Windows applications on a Mac. The Fusion 4.0 release includes many new enhancements that make it easier for users to make the transition to a Mac without losing any capabilities and be instantly productive. This is very important for enterprises that are beginning to use Macs.

VSP2360 VMware vCenter 5.0: What’s New, What’s Cool Technical Level n Speaker(s) Ratnadeep Bhattacharjee, VMware, Inc. Ameet Jani, VMware, Inc. Description Venetian • Venetian Ballroom E The upcoming release of VMware vCenter™ will offer many interesting new features as well as improvements to existing features that customers and partners have asked for. This session will discuss these new features and how each can help our customers and partners.

EXPERTS-10 Knowledge Experts One-on-One - 10 Charu Chaubal, VMware, Inc. Gargi Keeling, VMware, Inc. Speaker(s) Justin Murray, VMware, Inc. Scott Salyer, VMware, Inc. Description Venetian • Sands Foyer Knowledge Experts in Virtualizing Microsoft Applications (SQL, Exchange, SharePoint).

Session also scheduled: Monday 11:00am, Tuesday 10:30am and 6:00PM

VSP2884 What’s New in Performance for VMware vSphere 5.0 Technical Level n Speaker(s) Joseph Dieckhans, VMware, Inc. Leah Schoeb, VMware, Inc. Reza Taheri, VMware, Inc. Description Venetian • Delfino 4001 With the new 5.0 release, VMware vSphere™, the industry’s first cloud operating system, extends the performance and scalability of cloud computing infrastructure. vSphere 5.0 enables higher consolidation ratios with unequaled performance by providing groundbreaking new cloud computing infrastructure technology and expanding its resource-pooling capabilities with new granular controls for storage and the network.

SPO2511 Real World Benefits from the Cisco Unified Computing System and Nexus 1000V Technical Level n Moderator(s) Omar Sultan, Cisco Systems, Inc. Sean Donaldson, Secure-24 Jim King, Global Cash Access Speaker(s) Description Venetian • Lido 3101 Hear from customers who achieved improved application delivery in their production VM environment by leveraging the intelligent virtual network infrastructure delivered by the Cisco Nexus1000V. Key technologies like Quality of Service, Private VLANs, Access Control Lists and the Cisco Security Toolkit allow the confident insertion of secure and well maintained Tier 1 applications into the virtual environment.

This session will discuss the key performance features that are new in vSphere 5.0 and provide performance engineering testing data supporting those features’ relevance to popular applications. Attendees will learn common performance pitfalls along with tips and tricks to avoid mistakes and gain the most value from the least hardware. Session also scheduled: Tuesday 5:30pm, Thursday 12:30PM

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Wednesday, August 31 (continued) GD16 vCenter Operations with Hemant Gaidhani Speaker(s) Hemant Gaidhani, VMware, Inc. Description Venetian • Toscana 3604 Join Hemant Gaidhani who will host this best practices group discussion on vCenter CapacityIQ, vCenter Orchestrator, vCenter Chargeback, vCenter Operations.

2:00pm – 3:00pm (continued) VSP3223 Storage as a Service with VMware vCloud Director Technical Level l Speaker(s) Nick Howell, NetApp, Inc Jack McLeod, NetApp Description Venetian • Marcello 4401 Scalable, automated storage services are integral to the efficient operation of a cloud. As storage infrastructure is aggregated and shared with multiple tenants, storage services should be viewed as a separate cloud. This session will focus on the best practices of delivering storage as a service (StaaS). The presentation will also focus on the architecture and design elements that should be considered when creating a StaaS offering using VMware vSphere™ and VMware vCloud™ Director.


GD32 vSphere and vCloud Director with Massimo Re Ferre Massimo Re Ferre, VMware, Inc. Speaker(s) Description Venetian • Toscana 3605 Join Massimo Re Ferre who will host this best practices group discussion on vSphere and vCloud Director.

SUP1000 Virtualization has Changed (Almost) Everything: A Reality Check for the Networking Industry Speaker(s) John McHugh, Brocade Communciations Systems, Inc. Description Venetian • Palazzo Ballroom D Virtualization is arguably one of the most disruptive technology advancements in the past decade. From how applications are written and deployed to our ability to consolidate and achieve greater data center density, it’s not a stretch to suggest that virtualization has changed everything. Yet over this same period of time, innovation in the networking industry has lagged significantly behind.


SHI Cloud Solutions

During this session, Brocade Chief Technology Officer, and long-time industry thought leader, Dave Stevens will discuss how virtualization is now changing the networking industry. He will share the advantages that IT professionals should expect and demand from networking providers and what the industry can do to step up to the challenge.

SHI offers next-generation Infrastructure as a Service (IaaS) to help customers accelerate to the cloud in the fastest, most secure and cost-effective ways possible!

In a 2010 Gartner survey of over 1600 CIOs across the globe, participants were asked to identify their top business priorities today and looking 3 to 4 years out. Their responses indicated that the focus today is on improving business processes and cost savings. These business priorities are driving data centers to deploy new applications quickly and efficiently, provide fast and reliable “round-the-clock” access to information, meet or exceed stringent service levels with zero downtime— and all this while driving down costs by maximizing investments.

SHI.com/Cloud

In short, IT must move at the speed of business to capitalize on new opportunities and respond to increasing global competition. vCloud with Chris Colotti GD06 Chris Colotti, VMware, Inc. Speaker(s) Description Join Chris Colotti who will host this best practices group discussion on vCloud.

SECURE CLOUD



Thai Lee, SHI President and CEO

Session Key



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Secure ecure High Performance Industrial Grade CLOUD Technical Levels R Retail S SMB T Telecommunications

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Wednesday, August 31 (continued) CAP2194 Migrating Java Applications from WebLogic to VMware vFabric Technical Level l Area of Interest S Speaker(s) Ramarao Kanneganti, HCL Thirumalesh Reddy, VMware, Inc. Venetian • Marcello 4504 Description Custom Java applications for the enterprise used to be expensive to build, deploy and manage, requiring powerful hardware, expensive software and huge operational maintenance costs. With a full-fledged stack such as VMware vFabric™, we can change the picture, not only for new applications but also for existing applications through porting. However, we need to establish the right goals and understand the choices to meet to unlock the potential.

2:00pm – 3:00pm (continued) GD35 vSphere HA and FT with Keith Farkas and Tom Stephens Keith Farkas, VMware, Inc. Tom Stephens, VMware, Inc. Speaker(s) Description Venetian • Toscana 3609 Join Keith Farkas and Tom Stephens who will host this best practices group discussion on vSphere HA and FT. Session also scheduled: Monday 8:00am

VCP5 VMware Certification Quickstarts: VCP5 Venetian • Sands, Room 404 Description VMworld has several activities planned to help you prepare for the VMware Advanced Certifications as well as the newly released VMware Certified Professional on vSphere 5 (VCP5). Along with free education, there will be special 50% off discounts available to VMworld attendees, free prep materials, give-aways and more. Attend one of the Certification Quickstarts or stop by the Certification Lounge (Room 305) or the VMware booth to learn everything you need to know about VMware Education and Certification and receive your special exam discounts.

A case study of the migration life cycle of Java applications from WebLogic to VMware vFabric™ describes choices at various steps illustrated through a large project done at VMware: 1. Creating a Business Case 2. Migration of Applications 3. Taking Advantage of New Platform


CIM4606 Journey to Your Cloud: Building the Roadmap to Your Cloud—Best Practies Technical Level l Speaker(s) Daniel Bissonnette, VMware, Inc. John Steiner, VMware, Inc. Description Venetian • Zeno 4708 Cloud computing represents a fundamental changes in the way IT provides business value back to the organization. Building a roadmap to your cloud can be a confusing and complex process because very few individuals or organizations have truly executed the vision. You must find the right formula within your organization to build the cloud solution YOU will require to assure success in a competitive marketplace. To manage the complexity of achieving Your Cloud, we will provide the best practices for creating your roadmap.

2:30pm – 3:30pm Making vCenter Server Highly Available BCO1946 Technical Level n Speaker(s) Jeff Hunter, VMware, Inc. Description Venetian • Titian 2301 This session opens with a short discussion on why VMware vCenter™ Server has become a critical business application and why it should be protected with a high-availability solution. We will answer questions such as: What happens when vCenter Server goes down? What components of vCenter need to be protected? How can I protect vCenter Server? We will look at various solutions for protecting vCenter Server, including traditional backup and restore, maintaining a cold standby server, Microsoft Clustering, Symantec Application HA and vCenter heartbeat. The discussion will include the pros and cons of each to help you make a decision on what approach is best for your organization.

The VMware Vision Program has developed a methodology to ease this process which places an even focus on both the business and the technology components that will have the greatest impact to your transformation. Session also scheduled: Tuesday 1:00pm


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EUC2303 Choosing Clients for VMware View Technical Level l Area of Interest H Speaker(s) Ben Chong, VMware, Inc. Tedd Fox, VMware, Inc. Jim Grandy, VMware, Inc. Xueliang Hua, VMware, Inc. Pat Lee, VMware, Inc. Description Venetian • Lido 3004 Making a VMware View™ implementation work for your company can sometimes come down to choosing the right clients to access enterprise desktops. In this session, we will take a look at the many ways your users can access VMware View.


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Wednesday, August 31 (continued) PAR3071 Plan, Build and Deliver a VMware Zimbra Cloud Application Business Technical Level l Area of Interest S Speaker(s) Azdio Ballesteros, VMware, Inc. Jing To, VMware, Inc. Wynn • Alsace 1 Description (Partners only) Service providers are challenged to deliver reliable, useful and high-value cloud-based solutions to consumers and businesses alike. As applications in the cloud are increasingly being adopted by many organizations, service providers must continually adapt and deliver new services and offerings to acquire and retain customers. VMware Zimbra® is a next-generation messaging and collaboration solution that delivers a superior user experience with an open and extensible platform for easy integration with public or private cloud applications and data. Zimbra on VMware vSphere™ significantly improves efficiencies and opportunities in both business support system (BSS) and operational support system (OSS) areas while delivering new avenues for growth. In this session you will learn about the steps required to estimate utilization for an initial deployment, grow the platform, operationally support the platform and extend it with valuable services. Zimbra migrations, deployments in multiple geographic regions and the market opportunities for differentiation or upselling of additional services will be covered. Investment and architectural considerations when delivering your Zimbra as a cloud business offering will also be discussed.

2:30pm – 3:30pm (continued) EUC2904 Optimizing the Network for VMware View Technical Level n Speaker(s) Joel McKelvey, Cisco Systems, Inc. Anjan Srinivas, VMware, Inc. Description Venetian • Venetian Ballroom G The centralization of desktops with VMware View has a significant impact on LAN, WAN and datacenter networks. This session will discuss the impacts of both PCoIP and RDP traffic on enterprise networks when View desktops are deployed at scale. Particular detail will be provided on the impact on WAN links and how best to configure and deploy LAN and datacenter networks to accommodate the increased demands of modern centralized desktops. Session also scheduled: Tuesday 4:30pm

EUC3326 Virtual Desktop Infrastructure in Comparison to Terminal Server: 2011 Edition Technical Level n Speaker(s) Brian Madden, TechTarget Description Venetian • Murano 3203 VDI and Terminal Server are both solutions that serve remote Windows desktops from the datacenter. They both use the same remoting protocols. They both have many of the same advantages and disadvantages. So which one should you pick? Back in 2009, Brian gave a “VDI versus Terminal Server” session at VMworld. Back then the primary difference was cost. But what about today? You might be surprised to find out that Brian’s views have evolved over the past few years. Yes, there are times when VDI makes sense and there are times with Terminal Server makes sense. In this session, Brian will show you how to decide which technology makes the most sense for your specific use case. (After all, in most companies it’s not “VDI versus TS.” It’s usually more like “VDI and TS.)


PAR3383 How to Sell and Deliver Services Powered by VMware vCloud Technical Level l Speaker(s) Joe Andrews, VMware, Inc. Description Wynn • Chambertin 1 (Partners only) Do you provide hosting or cloud services or want to sell them? This session will cover the VMware cloud strategy and opportunities for service providers to build a business based on the VMware cloud platform and deliver services powered by VMware vCloud™. This session will also cover the basics of the VMware Service Provider Program (VSPP) for both service providers and solution providers looking to sell cloud services.


PAR2373 Looking for Ways to Increase Your Profitability and Leverage All the Tools Available to You as a VMware Partner? Technical Level l Speaker(s) Diane Pefferle, VMware, Inc. Description Wynn • Alsace 2 (Partners only) Customers are asking for your help as they address their own business transformation to IT as a service. Learn how to distinguish your organization to customers in areas such as VMware Cloud Infrastructure and Management, VMware Cloud Application Management and VMware End-User Computing. Partners around the world are combining the VMware best-in-class competency designation and Advantage+ financial incentives, which help accelerate their profitability. Be sure not to miss this session, which will help you monetize your VMware competencies. The tools available to you as part of the five-star-rated VMware Partner Network help companies of any size, business model or market focus. VMware virtualization solution competencies make it easier for your company to distinguish and deliver virtualization expertise to customers throughout the marketplace. Learn how to build your expertise with industry-recognized training and distinguish your organization to customers as a VMware virtualization expert. When you leave this session, you will have clear, actionable next steps to accelerate your time to success in delivering VMware virtualization solutions to your customers.

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SEC1802 Legal and Risk Landscape of Cloud Computing Technical Level l Speaker(s) Ton Hermres, VMware, Inc. Willem van Engeland, VMware, Inc. Venetian • Lando 4304 Description In the last few years, cloud computing has grown from being a promising business concept to one of the fastest growing segments of the IT industry. But as more and more information on individuals and companies is placed in the cloud, concerns are beginning to grow about just how safe the cloud environment is.

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Wednesday, August 31 (continued) TEX3216 McAfee Partner Session: Cloud Security and the Framework for Assurance Technical Level n Speaker(s) Jeremiah Cornelius, VMware, Inc. Raj Samani, McAfee Wynn • La Tache 2 Description Migration to public cloud computing presents tremendous opportunities for businesses. For instance, massive efficiency savings are possible in both IT expenditures cost of innovation. However, as they are with any new set of opportunities, businesses will be faced with new challenges. Meeting existing requirements for security and compliance represents the biggest obstacle to taking advantage of a public cloud strategy. Businesses must balance security concerns: Where an internal, dedicated infrastructure can be fully transparent, a shared public cloud environment, despite its improved economics, often provides no transparency as to the security maturity of the service provider.

2:30pm – 3:30pm (continued) SPO3965 Mission Critical Applications and the Cloud: Myth or Reality? Technical Level n Speaker(s) Salvatore Bruno, SHI International Corp Henry Fastert, SHI International Corp Description Venetian • Zeno 4610 The first generation of cloud computing focused primarily on low cost personal cloud services along with some capability for application developers and non-mission critical applications. The latest generation of cloud computing is now capable of addressing the needs of enterprise mission crucial applications. Mission critical applications of the enterprise require computing infrastructure that is secure, optimizes performance and is highly resilient.

A cloud strategy that is rooted in virtualization technology and current datacenter investments promises a path to the cloud that extends IT security policy and operation toward the horizon of hybrid and public clouds. One key to achieving this is providing the necessary transparency, and ultimately assurance to businesses that their security requirements are being satisfied.

The purpose of the session is to highlight how the latest cloud computing designs have evolved in terms of security, availability and overall service quality to meet the needs of mission critical applications. During the course of the session, many of the key adoption questions in the cloud marketplace will be addressed including: • How are cloud designs addressing key security issues such as Intrusion Protection and Data Privacy? • Can cloud designs handle high availability service levels? • How can new cloud designs optimize overall service quality (performance, availability and security)? • What are the key considerations in developing a cloud migration plan?

Learn how McAfee and VMware are working with industry to develop a global assurance framework that applies to public and private cloud infrastructure, based on existing standards and controls in place today. Understand how your business can leverage public cloud without losing transparency, and stay ahead. Learn how McAfee and VMware are working with industry, toward the development of a global assurance framework that applies to public and private cloud infrastructure, based on existing standards and controls in place today. Understand how your business can leverage public cloud without losing transparency, and stay ahead.

As a result of the session, attendees will be able to better understand why the newest cloud designs are ready for mission critical applications and how to leverage these designs for both private and multi-tenant cloud services.

VSP1883 VMware vSphere PowerCLI Best Practices Technical Level n Speaker(s) Luc Dekens, Eurocontrol Alan Renouf, VMware, Inc. Venetian • Palazzo Ballroom L Description This session will show you all the tips and tricks that Alan and Luc have collected over the years to work with VMware vSphere™ PowerCLI.

SPO3975 Expert Panel Discussion: Virtualization Benefits and Challenges in the SMB Technical Level l Area of Interest S Moderator(s) Ismail Azeri, Acronis Speaker(s) Todd Barton, Dell Inc. Kurtis Berger, Provider Advantage NW, Inc. Mike Laverick, Mike Laverick Ltd Description Venetian • San Polo 3404 There are many benefits of virtualization including cost savings, business agility, and more efficient data protection. However, small and medium size businesses don’t always have the resources or expertise available to reach these benefits with their limited IT staff. Learn from a panel of industry experts who’ve helped thousands of SMB’s design and implement a very efficient virtualization infrastructure, including Dell, VMware, and Acronis and get the inside track on best practices and tips and tricks used by their customers. In addition, an SMB customer will share their first hand experience and be ready to answer questions on Virtualizing their infrastructure and what they’re looking at next when it comes to Cloud.

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SUP1013 Cloud Client Computing: VDI Meets Clouds—Tales from the Real World. We Did It. Here’s How, and What We Learned. Speaker(s) Tarkan Maner, Wyse Technology, Inc. Description Venetian • Palazzo Ballroom O Join a panel of C-level executives from leading private and public sector organizations that implemented Virtual Desktops in stationary and mobile scenarios to move users to private, public or government clouds. How they did it, issued faced, and lessons learned. Learn what worked, what didn’t, what went up in flames, and vendors / products to avoid at all costs.

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Wednesday, August 31 (continued) am (continued) 2:30pm – 3:30pm (continued) LAS4014 EMC Partner Hands-on Lab Design, Development and Implementation Technical Level s Speaker(s) Chris Horn, EMC Corporation Simon Seagrave, EMC Corporation Description Venetian • Bellini 2101 This session takes a behind the curtain view into creating the EMC Hands-on Lab for VMworld, including the build of the infrastructure and blend of technologies and products deployed to successfully run a live-scenario 500+ seat lab environment. The Speaker with cover the various EMC products that make up the Lab and how they integrate with the underlying VMware infrastructure. This session will be a must see for all VMware virtualization techies and managers who want to gain a better understanding and a behind the scenes view into the challenges that went into creating this solutions-based EMC-VMware Lab and the unique virtualization infrastructure enabling the concept of Cloud as a Service.

3:30pm – 4:30pm CIM2916 What’s New in VMware vCloud Director Technical Level n Speaker(s) Dushyanth Nataraj, VMware, Inc. Description Venetian • Marcello 4401 VMware vCloud™ Director helps customers build secure private clouds combining unprecedented agility and efficiency with security and control within the corporate datacenter. In the next version of vCloud Director, we have added new features and functionality that help customers reduce TCO, increase CapEx and OpEx savings and connect vCloud Director to enterprise systems such as IPAM, CMDB and so on. Attend this session to learn about exciting new functionality and how to use, manage and operationalize these new features in your private cloud. Session also scheduled: Tuesday 11:30am

CIM3257 VMware vCenter Chargeback Technical Deep Dive Technical Level n Speaker(s) Hassen Abdu, VMware, Inc. Mangesh Pangarkar, VMware, Inc. Venetian • Bellini 2005 Description This session will cover new and advanced features in VMware vCenter™ Chargeback as well as key steps to configuring vCenter Chargeback quickly and easily. Attendees will be guided through key use cases, a review of possible integrations through chargeback APIs and a Q&A session for technical/troubleshooting issues.

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CIM4280 VMware vCenter Operations in the Real World Area of Interest H Technical Level n Moderator(s) Martin Klaus, VMware, Inc. Fletcher Cocquyt, Stanford University Ian Dodd, Kaiser Permanente Speaker(s) Brian Mack, MAXIMUS Description Venetian • Lido 3101 In this session, three VMware customers will talk about their deployment of vCenter Operations. Speakers will discuss how they’ve implemented vCenter Operations in their environment, the results they’ve seen so far, lessons learned along the way and any advice and recommendations they would like to pass on to others. Each panelist presentation will cover a specific aspect of vCenter Operations to guarantee interesting use cases and broad range of environments, followed by QandA.

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Wednesday, August 31 (continued) SPO3996 Rapid Recovery in Distributed Cloud Networks Technical Level n Speaker(s) Robert Haviland, Hewlett Packard Description Venetian • Murano 3301 Time to recover, data loss, and network configuration issues after the migration can limit an organization’s ability to quickly recover from a catastrophic data center outage with legacy 3-tier data center networks. HP has tested and validated a network design that dramatically reduces the time to recover from a mass Vmotion event, using a unique architecture leveraging the FlexFabric network architecture and Intelligent Resilient Framework technology. This session will detail the architecture and configuration in the FlexFabric Reference Architecture and show customers how to cut their recovery times significantly.

3:30pm – 4:30pm (continued) EUC1402 Virtual Internet Browser: How VMware ThinApp Solves Web-Based Business Application Dilemma in Large-Scale Enterprise Environments Area of Interest T Technical Level n Speaker(s) Peter Björk, VMware, Inc. Michael Janssen, Vodafone Group Services GmbH Description Venetian • Venetian Ballroom I The Web browser has become the most mission-critical application running business, and the complexity of maintaining many different versions of the same browser to support these applications is a challenge. Due to many different projects (Windows 7, SharePoint 2010) Vodafone sought a single browser solution that could handle existing IE6 Web applications and new-generation browsers at the same time. Attend this session to learn more about how Vodafone is using VMware ThinApp™ to deliver browser-based applications in its organization.

TEX1928 Implementing Application Awareness in the Web Client Technical Level s Speaker(s) Laurent Delamare, VMware, Inc. Tom Stephens, VMware, Inc. Description Wynn • La Tache 1 If you have ever wanted the ability to check on the status of a application from within the VMware Web client, this session is for you. Not only will this session cover how to leverage the application-aware API to provide a higher level of availability, but you’ll also learn how to extend the functionality of the GUI.

EUC3560 Business Value of VMware View Hosted Virtual Desktop Solution Technical Level l Speaker(s) Ridwan Huq, VMware, Inc. Description Venetian • San Polo 3501 The VMware View™ Virtual Desktop solution can provide significant cost savings and IT manageability improvements by consolidating a vast number of supported endpoints onto a centralized service-providing platform. According to Enterprise Management Associates (EMA) primary research, 71 percent of organizations that have implemented desktop virtualization have seen real, measurable costs savings with roughly a 60 percent reduction in hardware, software and administration costs. When selecting a VMware View solution, organizations must understand the total infrastructure costs to make the right investment decision. This session will cover the infrastructure costs and the tangible business benefits of the VMware View Desktop Virtualization solution and help you understand how you can lower your total cost of ownership by up to 50 percent. VMware customer ING will participate in the discussion to share its real-world story of View adoption and its ROI.

Benchmarks to Baselining: Testing for Predictable Performance VSP2297 Technical Level n Speaker(s) Mark Achtemichuk, VMware, Inc. Joseph Dieckhans, VMware, Inc. Description Venetian • Palazzo Ballroom G Thinking of transitioning to a VMware virtual environment? Want to increase your existing virtual environment’s consolidation ratio? Do you know how to tell if your platform is performing to its utmost? This session will discuss the various tools, workloads, benchmarks, capacity planners and monitoring applications necessary to answer those questions.

Knowledge Experts One-on-One - 11 EXPERTS-11 Speaker(s) Kit Colbert, VMware, Inc. Charles Fan, VMware, Inc. George Gerchow, VMware, Inc. Cormac Hogan, VMware, Inc. David LaVigna, VMware, Inc. Serge Maskalik, VMware, Inc. Boris Weissman, VMware, Inc. Venetian • Sands Foyer Description Knowledge Experts in Memory, Aurora, Compliance, Storage, vCenter Operations, and Network Security.

Session Key



We will discuss how to baseline an environment and how to use that baseline to determine performance deltas. Learn what aspects of your application’s performance profile are likely to be the most important, and discover various workload simulators and tools like IOmeter, DVD Store, DB Hammer and many others that can be used to easily stress test your environment and identify potential weaknesses or performance bottlenecks. Learn the differences about workload generators and full benchmarks. Explore the similarities and sublet differences between the two leading virtualization benchmarks, VMware VMmark® and SpecVirt_sc2010. Find out the tips and tricks VMware performance engineers use to get the best performance from their environments, and learn how you can implement these performance boosters in your environment.

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Wednesday, August 31 (continued) 3:30pm – 4:30pm (continued) VSP3111 Cisco Nexus 1000v: Architecture, Deployment and Management Technical Level n Speaker(s) Jason Nash, Varrow Description Venetian • Lando 4201 This session will walk attendees through the architecture, deployment and management of the Cisco Nexus 1000v virtual distributed switch. The information in this session is based on experience with numerous production deployments of the Nexus 1000v, and the audience will benefit from many lessons learned in the field.

SUP1014 Managing Production Workloads in Virtual Environments—Best Practices for Increasing Resiliency and Reducing Cost as You Migrate to Cloud Computing Speaker(s) Pratik Gupta, IBM Laura Sanders, IBM Description Venetian • Palazzo Ballroom D IBM is the inventor and market leader in designing and managing large, virtualized, production datacenters. IBM and VMware have been working together for many years to help joint customers meet key IT goals—reducing data center cost, ensuring resiliency of business services and providing a foundation for business innovation. IBM has unmatched breadth of capabilities in managing VMware environments.

The session begins with a high-level overview of the 1000v design and components, which is followed by considerations and preparations that anyone looking to deploy this new distributed switch should be aware of. These include items such as network design, existing network infrastructure and overall integration into the organization’s IT processes.

This session will discuss IBM products and solutions leveraging VMware vSphere in heterogeneous datacenters in three key areas—Cloud Computing, Application Workload Management and Datacenter Convergence. This session provides insights into the key inhibiters and simple and comprehensive solutions that IBM has for reducing cost, increasing security and resiliency as you move mission critical application workloads to a highly virtualized environment and to the cloud delivery model.

Next the focus will shift to technical details of the configuration process, and several examples will be given of common scenarios seen in the field. Day-to-day operations and management of the switch will be covered in detail, including routine tasks such as adds, moves and changes, as well as upgrades and maintenance. Finally, a section on troubleshooting processes and information will give attendees the tools they need to support their new virtual switch.

IBM solutions provide visibility into the environment to manage to desired service levels, the policy based control for application availability, data protection & security, and the automation to manage application image lifecycle. Effective workload image management can revolutionize the processes used to develop and deploy applications on VMware thereby reducing operational costs and enabling business agility. IBM’s hardware is the most efficient in running virtual workloads and key middleware provides the ideal application runtime platform for VMware environments. Only IBM has the breadth of products and services combined with the necessary experience to implement effective Service Management in a virtualized environment.

VMware vStorage Best Practices VSP3868 Technical Level s Speaker(s) Nathan Bahls, VMware, Inc. Kenneth Kemp, VMware, Inc. Description Venetian • Venetian Ballroom E Join us as the Global Support Services experts review storage best practices for VMware vSphere™. Topics include storage performance best practices, performance versus capacity, storage subsystem differences, Fibre Channel, iSCSI, the best choice of NFS, tips and tricks for storage, and troubleshooting for common issues. This is one of our most popular Customer Support Day presentations.

IBM provides key capabilities in Private Cloud, Public Cloud, Software, Hardware, Consulting and Services that help clients in their journey towards Smarter Computing. Site Recovery Manager with Lee Dilworth GD10 Lee Dilworth, VMware, Inc. Speaker(s) Description Venetian • Toscana 3604 Join Lee Dilworth who will host this best practices group discussion on Site Recovery Manager.



GD11 Architecture Design with Mike DiPetrillo Speaker(s) Mike DiPetrillo, VMware, Inc. Description Venetian • Toscana 3610 Join Mike DiPetrillo who will host this best practices group discussion on Architecture Design. Session also scheduled: Tuesday 4:00pm, Thursday 12:00pm

GD30 vCenter Operations and vCenter Configuration Manager with David Overbeek Speaker(s) David Overbeek, VMware, Inc. Description Venetian • Toscana 3605 Join David Overbeek who will host this best practices group discussion on vCenter Operations and vCenter Configuration Manager. Session also scheduled: Monday 9:30am

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Wednesday, August 31 (continued) BCO3334 Site Recovery Manager Future Product Directions: Cloud-Based Disaster Recovery Technical Level l Speaker(s) Nestor Dutko, VMware, Inc. Ashwin Kotian, VMware, Inc. Craig McLellan, Hosting.com Description Venetian • Palazzo Ballroom L Disaster recovery has become one of the leading use cases for public and hybrid clouds. The long-term VMware vision is to enable disaster recovery to the cloud, combining the automation capabilities of VMware vCenter™ Site Recovery Manager, the simplistic replication of VMware vSphere™ Replication and the multitenancy and cloud management capabilities of VMware vCloud™ Director. In this session, we will present future product directions of Site Recovery Manager, especially in the context of enabling disaster recovery and planned migration to and within clouds.

3:30pm – 4:30pm (continued) GD31 GemFire/SQLFire with Jags Ramnarayan Jags Ramnarayan, VMware, Inc Speaker(s) Description Venetian • Toscana 3609 Join Jags Ramnarayan who will host this best practices group discussion on GemFire/SQLFire. VCAP VMware Certification Quickstarts: VCAP Description Venetian • Sands, Room 404 VMworld has several activities planned to help you prepare for the VMware Advanced Certifications as well as the newly released VMware Certified Professional on vSphere 5 (VCP5). Along with free education, there will be special 50% off discounts available to VMworld attendees, free prep materials, give-aways and more. Attend one of the Certification Quickstarts or stop by the Certification Lounge (Room 305) or the VMware booth to learn everything you need to know about VMware Education and Certification and receive your special exam discounts.


CAP2471 A Customer Scenario for Next-Generation Data Management with vFabric Technical Level l Area of Interest H Speaker(s) David Brown, VMware, Inc. Chad Sakac, EMC Corporation Arthur Schaeffer, EMC Corporation Description Venetian • Lando 4304 While far removed from concepts of virtual infrastructure, data management tools that link disparate data sources together can provide critical business value to customers. Come to this session and learn how a leading healthcare customer used VMware vFabric™ GemFire® to transform its infrastructure to allow it to respond to rapid business changes, answer the question of “what do we do with the legacy mainframe,” reduce the TCO of its infrastructure and achieve and maintain a level of business agility that has improved its competitive advantage.


4:00pm – 5:00pm BCA1995 Design, Deploy, Optimized SQL Server on VMware ESXi 5 Technical Level s Speaker(s) Scott Salyer, VMware, Inc. Description Venetian • Titian 2301 Many virtualization customers have begun looking at virtualizing their tier-1 applications, such as their enterprise resource planning (ERP) systems, SAP and SharePoint environments. At the heart of many of these businesscritical systems is Microsoft SQL Server. As virtualization has evolved, applications once considered too heavy to move out of the physical world are now being reevaluated for virtualization. Microsoft SQL Server can now take advantage of many of the features that VMware vSphere™ provides out of the box such as support for 64-bit technologies, NUMA support and hot-add CPU and memory. This session will cover design considerations for virtualizing SQL workloads, performance and scalability information, high-availability options, support considerations, as well as what’s new in VMware ESX® 5.

CIM1940 10 Best Free Tools for VMware vSphere Management in 2011 Area of Interest S Technical Level n Speaker(s) Kendrick Coleman, VCE David Davis, www.TrainSignal.com Description Venetian • Delfino 4001 In this session, you will learn what free tools are available for managing VMware vSphere™. We will include free tools from VMware, from small independent developers and from large companies. We will cover what the tools do and how they can help VMware administrators.


BCO1432 VMware Data Recovery—Everything You Need to Know Technical Level n Speaker(s) Jeff Hunter, VMware, Inc. Description Venetian • San Polo 3404 This session is a technical deep dive on VMware Data Recovery (vDR). Details include what vDR is, what is new with vDR 2.0, how vDR is deployed/installed/configured, technical details on how it works and recommendations for successful backup and recovery of your VMware virtual machines using vDR.

This session has wide appeal, from those new to virtualization to VMware admins at the SMB and even large enterprises who just like “free stuff.” New in 2011—we will show more graphics and more videos of each of the tools, including some live demos.


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Wednesday, August 31 (continued) PAR2944 Business Case for Trusted Hybrid Cloud Technical Level l Area of Interest E Speaker(s) Ravi Kumar, VMware, Inc. Description Wynn • Alsace 2 (Partners only) Cloud computing promises to change the economics and increase the agility of corporate IT. But IT executives want these benefits with the same level of trust as their existing datacenters. In addition, the cloud model must meet the IT compliance requirements for change management, configuration management, access controls, auditing and logging.

4:00pm – 5:00pm (continued) CIM4607 Journey to Your Cloud: Building the Roadmap to Your Cloud—Customer Story Technical Level l Speaker(s) Charles Howland, Acxiom Corporation Description Venetian • Zeno 4708 Having a strategy to reach IT as a Service is the first step to success. Once a strategy is outlined the next step is to create a step-by-step roadmap for executing the strategy. A VMware customer will discuss how they created their roadmap and reveal the pitfalls and best practices that they encountered during the process. Session also scheduled: Tuesday 2:30pm

Virtualization security solutions provide control and visibility to build trusted clouds, providing customers the opportunity to leverage public clouds to increase agility and efficiency. Customers are looking for strategic advisors to help them with the technology and process changes required to build trusted hybrid clouds that leverage their existing investments.

EUC3163 VMware View Performance and Best Practices Technical Level s Speaker(s) Banit Agrawal, VMware, Inc. Rishi Bidarkar, VMware, Inc. Sunil Satnur, VMware, Inc. Description Venetian • Lido 3004 From the platform to the protocol, the new VMware View is filled with performance improvements that enable your VDI deployment to scale new heights. Users get a richer desktop experience even under constrained network conditions, thanks to the impressive CPU and bandwidth optimizations in PCOIP. Your storage can now support many more users, courtesy of tiered storage that greatly improve storage efficiency. Your vSphere platform can consolidate more virtual desktops, thanks to the scalability improvements in both ESX and vCenter server. We’ve strived to bring you the best “out of the box” experience with VMware View, and we’ve also identified tunables that will help you get the most out of your unique environment. Join us for an hour filled with discussions on performance improvements and best practices for VDI.

This session will address the business benefits of securing business-critical applications and information, VMware View™ deployments and private clouds with VMware vShield™ products. In addition, the session will provide an ROI/TCO model and payback period to assist in creating a clear and compelling business case for virtualized security. Attend this session to discuss selling strategies to become a strategic advisor in your organization and customer base. Session also scheduled: Monday 8:30am

SEC4814 We’re Not in Kansas Anymore—Aligning Enterprise Organizations for the New Cloud Infrastructure Technical Level l Moderator(s) Neil MacDonald, Gartner Speaker(s) Anil Karmel, Los Alamos National Laboratory Description Venetian • Marcello 4504 Enterprise Private and Hybrid Clouds introduce new business models and transform the underlying technology infrastructure. To succeed, the unsung heroes who make this possible typically also transform IT organizational models and culture. Neil MacDonald, vice president, distinguished analyst and Gartner Fellow will interview Anil Karmel, architect and pioneer of the Enterprise Private Cloud at Los Alamos National Laboratory and the creator of the first VMware-based government Secure Hybrid Cloud to discuss how Los Alamos organized their Infrastructure teams for this transformation, from traditional virtualization, security, networking, storage and server team silos into new tiger teams and beyond.


PAR2341 Best Practices for Selling VMware vSphere Enterprise Plus Technical Level l Speaker(s) Michael Adams, VMware, Inc. Description Wynn • Alsace 1 (Partners only) This session will focus on the best practices for selling the VMware vSphere™ Enterprise Plus edition and acceleration kit. As the highest VMware vSphere offering, Enterprise Plus allows for the creation of the largest virtual machines at the smallest operating cost possible. In addition, the VMware vSphere 5.0 release adds new functionality, which only enhances this powerful value proposition. Session also scheduled: Monday 11:30am

PAR2368 What’s New with VMware vSphere 5.0 Licensing and Pricing Technical Level l Speaker(s) Alberto Farronato, VMware, Inc. Timothy Stephan, VMware, Inc. Wynn • Chambertin 1 Description (Partners only) In this session we will review the updates to VMware vSphere™ 5.0 licensing and pricing. We will also provide an overview of the updated VMware vSphere 5.0 editions and acceleration kits lineup. Session also scheduled: Monday 10:00am

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Wednesday, August 31 (continued) TEX3304 Virtualized Solutions for Health Care: A Primer Technical Level n Area of Interest H Speaker(s) Pramod Mahadevan, VMware, Inc. Description Wynn • La Tache 2 This session will help VMware partners understand how to create, package and sell virtualized solutions in the health care vertical market. We will walk through a few validated health care solutions and architectures and explain how application validation and reference architecture testing can be done for the VMware vSphere™, VMware View™ and VMware vCenter™ Site Recovery Manager products. We will also discuss the assistance VMware can provide to partners.

am (continued) 4:00pm – 5:00pm (continued) SPO3040 Best Practices for Deploying VMware* vSphere 5.0 Using 10Gb Ethernet Technical Level n Speaker(s) Brian Johnson, Intel Corporation Greg Cummings, Intel Corporation Description Venetian • Murano 3203 The transition from 1Gb to 10Gb Ethernet is not just about going faster it requires new network architectures and new management tools to setup and monitor bandwidth allocation and traffic prioritization. With the addition of Fibre Channel via FCoE to the existing storage protocols that Ethernet delivers the unified network infrastructure promises scaling and cost reduction in much of the same way that virtualization first promised the data center. Just like virtualization has caused IT administrators to rethink server deployments 10Gb Ethernet is requiring another shift in the planning and practice of network design. Network architect have to expand their knowledge to include storage technologies, virtual switching done inside of each host server, server provisioning over the network, and QoS of multiple traffic types. The VMware* vSphere 5.0 release provides several enhancements and new features that will simplify network deployments and provide tools to monitor and dynamically adjust the network to meet not only system needs but business needs as well. The following topics will be discussed and best practices will be provided to help IT administrators and Network Architects optimize VMware vSphere 5.0 using 10Gb Intel® Ethernet Controllers and Adapters: • Best Practice to determine the system requirements and to address management challenges 10Gb Ethernet deployments • Best Practice for implementing QoS on a 10Gb network using a virtual distributed switch • Best Practice for deploying a network storage on a 10Gb Unified Network

VSP2384 Distributed Datacenters with Multiple vCenter Deployments: Best Practices Technical Level s Speaker(s) Ratnadeep Bhattacharjee, VMware, Inc. Ravi Soundararajan, VMware, Inc. Description Venetian • Venetian Ballroom G VMware vCenter™ deployments are increasing in proportion to the increase in virtualized workloads. These deployments range from single datacenters to datacenters spread across a single town or across the globe. We are often asked about best practices for the various deployment scenarios. This session is intended to answer that need. We will describe vCenter internals and use that information to explain deployment best practices and discuss common performance-related issues and how to get around them. This session will help attendees make the right decisions around implementation, configuration and performance of their vCenter deployments. It should be very useful to anyone who manages a vCenter installation and wants to get more from their investment in their virtualization management platform.

Session also scheduled: Monday 2:00Pm

SPO3976 Real-World Big Data Use Cases Made Possible by Isilon OneFS Storage and VMware vSphere Speaker(s) Ian Breitner, Isilon Systems Jay Chitnis, Isilon Systems Description Venetian • Zeno 4610 The architectures enabled by vSphere are opening up new models for use cases that were not practical (or possible) without virtualization. In this session, we’ll show two vastly different real-world cloud implementations of cloud-enable big data applications: a multi-terabyte high-performance database and a cloud service managing and serving over 12 million files, both using Isilon scale out storage. Using these as examples, we’ll cover best practices developed through experience as well as the VMware and underlying infrastructure technologies that make these implementations possible and practical.

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LAS4013 NetApp Partner Hands-on Lab Design, Development and Implementation Technical Level n Speaker(s) Julian Cates, NetApp James Weingarten, NetApp Description Venetian • Bellini 2101 This session addresses the design, development and implementation of the NetApp Hands-on Lab offering at VMWorld 2011. We will familiarize Session Participants with the combined VMware/NetApp storage solution provided in the Hands-on Lab and explain the challenges and triumphs in building the scenario’s architecture.

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Wednesday, August 31 (continued) 5:00pm – 6:00pm TEX2830 Integration and Solution Opportunities for Application ISV Partners Technical Level n Speaker(s) David Korsunsky, VMware, Inc. Description Wynn • La Tache 1 In this session we will review how VMware ISV partners can integrate their products with the VMware platform to create technical solutions that can provide differentiation and competitive advantage. We will begin by looking by looking at the VMware three-layer stack and the products contained in each layer. We will then discuss the opportunities for ISV partners to create joint solutions within each layer. Where appropriate, we will look at examples of ISV partners who have already successfully developed these types of solutions, and examine how they have been successful with these solutions in market. Finally, we will look at how these solutions can plug into the recently announced VMware Solutions Exchange (VSX) program. 5:30pm – 6:30pm CIM Extensibility in vSphere 5 TEX2383 Technical Level n Speaker(s) Anne Marie Merritt, VMware, Inc. Description Wynn • La Tache 2 CIM (Common Information Management) standard defines structured, standardized interfaces to manage hardware and software. This session provides an overview of how CIM infrastructure is designed and implemented for a plugin provider in vSphere ESX 5.0. The session will also go into some detail on internals of DMTF and SMI-S industry standards. It will also cover design considerations and limitations of developing the provider plugin on ESXi embedded platform, resource utilization analysis, ecosystem certification, hosting requirements and upcoming CIM features in vSphere product. The session will go into some detail on DMTF and SMI-S standards. It will also cover design considerations, limitations of developing on the ESX embedded platform, some resource utilization analysis. Finally, it will discuss the partner ecosystem certification mechanism, hosting requirements, and upcoming features.

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Thursday, September 1 CIM2158 Six Aggressive Performance Management Practices to Achieve 80 Percent Virtualization Technical Level n Speaker(s) Bernd Harzog, The Virtualization Practice Description Venetian • Bellini 2005 Are your application owners and business constituents resisting the virtualization of “their” business-critical and performance-critical applications? This session will cover six performance management practices that will allow you to promise and deliver a better level of service (applications performance) on a virtual environment than what your application owners and business constituents are experiencing now on dedicated physical hardware.

10:00am – 11:30am TEX3960 The Future of the VMware vSphere and VMware vCloud APIs Technical Level s Speaker(s) Jeff Hu, VMware, Inc. Mahesh Ramachandran, VMware, Inc. Description Wynn • La Tache 1 & 2 (TAP Members Only) This session will present future directions for the VMware vSphere™ and VMware vCloud™ APIs and the related SDKs and CLIs. Session also scheduled: Tuesday 10:00am

This session will cover why virtualization and IT as a service (private/hybrid clouds) demand new approaches to managing systems and applications performance. We will then propose that systems performance and applications performance should be measured directly by looking at their latency and response time, not by trying to infer the actual performance by looking at resource utilization statistics.

10:30am – 11:30am vSphere High Availability 5.0 and SMP Fault Tolerance—Technical Overview and Roadmap BCO2874 Technical Level s Speaker(s) Jim Chow, VMware, Inc. Keith Farkas, VMware, Inc. Description Venetian • Palazzo Ballroom G In this talk, learn what is new in VMware vSphere™ HA and fault Tolerance. VMware vSphere HA and Fault Tolerance minimize unplanned downtime by providing rapid recovery from outages and continuous availability, respectively. We begin with VMware vSphere HA 5.0, which eliminates a number of pain points present in earlier releases, improves application availability and offers new features. Learn about the VMware vSphere HA 5.0 architecture, key concepts and behavior changes and the benefits provided by the new implementation. Next, we discuss VMware vSphere Fault Tolerance and the new developments in support for SMP virtual machines. We outline existing FT functionality and present a live demo of a working SMP FT solution, along with performance data and configuration details.

New metrics for services levels will be proposed that are based not on availability or resource consumption, but on what applications owners and business constituents actually care about: the end-to-end response time of their applications. Finally, both capacity management and chargeback will be reinvented to incorporate the notions of transaction rate and response time. Session also scheduled: Tuesday 6:00PM

CIM2204 Building a Multitenant Private Cloud: Dev/Test-as-a-Service Solutions from Federal Government Area of Interest G Technical Level n Speaker(s) Joy Bell, Canadian Food Inspection Agency Jim DeWitt, VMware, Inc. Randy Evans, Integra Networks Corporation David Grand, VMware, Inc. Neil Kronimus, CSC Brian White, Integra Networks Corporation Description Venetian • Lido 3101 A new approach is required for delivering private and public IT infrastructure quickly and efficiently. The IT organizations within the U.S. and Canadian federal governments have evolved their successful technology investment in virtualization into a self-service dev/test-as-a-service (DTaaS) private cloud, providing compute resources on demand to IT users and bringing the cloud into the datacenter. Hear about the steps we took to deploy the Government of Canada’s first private cloud. Hear about how a U.S. federal government agency consolidated many of its component datacenters into a single government-owned datacenter, using this consolidated datacenter as a cloud service delivery center for all of the agency’s components. CSC, Integra Networks and their technology partners VMware, Cisco, NetApp, HP and Trend Micro collaborated with their clients to design, develop and deploy a highly sophisticated self-service private cloud for a development and test environment using technology solutions, best practices and reference architectures. This session will provide an overview of DTaaS private cloud solutions, the lessons learned during deployment in clients’ environments and the business challenges addressed to package and sell a viable, cost-effective, efficient, agile and scalable service offering.


CIM2140 Sneak Preview of Next-Generation VMware Hybrid Cloud Solutions Technical Level n Speaker(s) Patrick Chang, VMware, Inc. Massimo Re Ferre, VMware, Inc. Description Venetian • San Polo 3501 Do you know what hybrid cloud is, what its common use cases are and what the challenges of implementing them are? Come and get the answers to these questions and a preview of the VMware solutions that can get you started on the hybrid cloud journey. We will preview the next-generation VMware vCloud™ Connector, which allows customers to visualize, operate and migrate virtual machines and templates between clouds, as well as a new VMware cloud-based service that makes it easy to find the vCloud service provider that meets your cloud computing needs. We will demo these solutions and talk about the technology behind them.

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Thursday, September 1 (continued) PAR3340 Selling VMware vCenter Site Recovery Manager 5 and VMware vSphere Replication Technical Level l Speaker(s) Gaetan Castelein, VMware, Inc. Gil Haberman, VMware, Inc. Wynn • Chambertin 1 Description (Partners only) Business continuity is the single most important driver for virtualization, ranking ahead of consolidation and cost savings in customer surveys. With the introduction of VMware vCenter™ Site Recovery Manager 5 and VMware vSphere™ Replication, partners can now extend the benefits of virtual disaster recovery to smaller sites and tier-2 applications.

10:30am – 11:30am (continued) EXPERTS-12 Knowledge Experts One-on-One - 12 Ken Brady, VMware, Inc. Mike DiPetrillo, VMware, Inc. Speaker(s) Duncan Epping, VMware, Inc. Scott Salyer, VMware, Inc. Description Venetian • Sands Foyer Knowledge Experts in Architecture Design and Virtualizing Microsoft Applications (SQL, Exchange, SharePoint). PAR3069 Differentiating Virtualization Solutions in Competitive Environments Technical Level l Speaker(s) Jenny Fong, VMware, Inc. Description Wynn • Alsace 1 (Partners only) Whether you are facing a competitive deal or building an RFP, it is important to be equipped with knowledge about various virtualization solutions. This session will introduce the VMware Advantage framework for clearly communicating VMware’s advantages over server virtualization competitors, with a special focus on vSphere 5’s new features and capabilities. This session will also take a closer look at the new vSphere 5 licensing model and how it compares to Microsoft Hyper-V and Citrix XenServer.

In this session, we will present an overview of Site Recovery Manager 5 and its key new capabilities, including Automated Failback and Planned Migration. We will also introduce vSphere Replication, the industry’s first hypervisor-based replication product, which provides a more manageable and cost-efficient alternative to traditional storage-based replication. Finally, we will present the new licensing model for Site Recovery Manager 5, providing a particularly attractive entry price for smaller customers. Together, these capabilities enable partners to expand the Site Recovery Manager business to smaller sites, effectively competing against traditional host-based replication. Partners also have an opportunity to expand disaster recovery protection in existing accounts to cover tier-2 applications. We will cover opportunities and sales motions to efficiently pursue these opportunities.



PAR3251 Selling VMware for Business-Critical Applications Technical Level l Speaker(s) Shruti Bhat, VMware, Inc. Description Wynn • Alsace 2 (Partners only) VMware customers are increasingly virtualizing business-critical applications, including Microsoft Exchange, SQL Server, Oracle and SAP, as they advance in their virtualization journeys. This creates a huge business opportunity for VMware partners to expand the VMware footprint in existing accounts. As customers move beyond the basic benefits of consolidation for their legacy applications, partners can sell higher value-added solutions, including business continuity, security, performance and cloud management.

SEC4608 Journey to Your Cloud: Governance and Security In Your Cloud Technical Level l Speaker(s) John Steiner, VMware, Inc. Description Venetian • Zeno 4708 Cloud computing unleashes capabilities and potential never before imagined in the work place. A self-service computing model forces IT organizations to augment existing processes, procedures, security, governance and compliance models to accommodate real time computing requirements. A well defined governance and security practice in conjunction with refined process and automation are imperative to the success of cloud computing. In this session, the VMware Vision team will discuss the considerations and impacts cloud computing introduces to existing governance and security policies as well as private, public and hybrid cloud models.

This session will present a sales playbook with best practices to qualify, engage and close opportunities in virtualizing business-critical applications.


We will also share current trends in the market and existing VMware resources such as best practices, sales positioning guides and reference architectures that can be leveraged.

SPO1820 Avoid Virtual Stall with Linked Clones Technical Level n Speaker(s) Allan Andersen, CA Technologies Description Venetian • Lando 4201 VMware View’s Linked Clone technology can significantly reduce storage costs and simplify management of maintenance activities such as patch management. However, several drawbacks exist with Linked Clones that prevent many companies from extending the technology across larger deployments with more sophisticated user scenarios. In this session, CA Technologies will discuss how to overcome virtual desktop stall and present several capabilities for dynamic software management in Linked Clone environments. These capabilities allow enterprises to maintain customized software environments during reset or recomposes, while minimizing network traffic and reducing the number of golden images. We will also explore how other enterprise management technologies are critical for the success of your VMware View deployment.


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Thursday, September 1 (continued) SUP1021 The Datacenter of the Future Speaker(s) Raghu Raghuram, VMware, Inc. Description Venetian • Palazzo Ballroom O The session will focus on the market trends and technology opportunities that inform VMware’s long term roadmap for cloud infrastructure. Attendees will learn how the VMware product team envisions the datacenter of the future; what the most significant areas of future VMware product investment are; and how VMware will collaborate with the ecosystem. This long term roadmap will help customers understand the most significant areas of VMware impact on their datacenter in the future.

10:30am – 11:30am (continued) SPO3972 LG “Privacy and Business” Smartphone Solution with VMware MVP Technical Level l Speaker(s) James Park, LG Electronics Andy Zmolek, LG Electronics Description Venetian • Murano 3301 LG Android smartphones with VMware’s Mobile Virtualization Platform (TM) will enable a second, enterprisemanaged virtual Android OS to be deployed on top of the consumer Android OS delivered with the phone. In this session, we will review in detail the “Privacy and Business” solution enabled by this LG-VMware partnership, including related security, deployment, management, and provisioning capabilities.

SRM with vSphere Replication with Ken Werneburg GD19 Speaker(s) Ken Werneburg, VMware, Inc. Description Venetian • Toscana 3605 Join Ken Werneburg who will host this group discussion on understanding Site Recovery Manager with vSphere Replication.

VSP3116 VMware vSphere 5.0 Resource Management Deep Dive Technical Level s Speaker(s) Frank Denneman, VMware, Inc. Valentin Hamburger, VMware, Inc. Venetian • Palazzo Ballroom D Description This session covers everything you need to know about resource management in the latest release of VMware vSphere™. We will go over key design principles, best practices and recommendations for using resource pools together with VMware Distributed Resource Scheduler (DRS) or VMware Distributed Power Management clusters. Learn about the latest performance improvements as well as other enhancements.


GD25 Application Security with Renuka Nadkarni Renuka Nadkarni, VMware, Inc. Speaker(s) Description Venetian • Toscana 3610 Join Renuka Nadkarni who will host this best practices group discussion on Application Security.

We’ll provide a deep dive into the DRS algorithms and discuss in detail how DRS detects and responds to cluster imbalance and the factors that affect virtual machine migration decisions. We’ll also go over the top DRS issues and concerns raised by customers and provide answers to common questions such as cluster sizing, integration of DRS and VMware High Availability, using resource pools, and affinity/anti-affinity rules, along with troubleshooting tips.


GD38 Horizon with Andrew Johnson Speaker(s) Andrew Johnson, VMware, Inc. Description Join Andrew Johnson who will host this best practices group discussion on Horizon.


VSP3407 VMware Go: IT as a Service for Small and Medium-Size Business—Focus on Your Business, Not IT Technical Level l Area of Interest S Speaker(s) Manoj Jayadevan, VMware, Inc. Rob Juncker, VMware, Inc. Description Venetian • Marcello 4401 VMware Go removes the complexity from IT management for small and medium-size businesses, physical or virtual. Delivered as a service, VMware Go provides a single pane of glass to manage everything IT.


GD41 VMware View and ThinApp with John Dodge Speaker(s) John Dodge, VMware, Inc. Description Venetian • Toscana 3609 Join John Dodge who will host this best practices group discussion on VMware View and ThinApp. Session also scheduled: Wednesday 8:00am

LAS4002 VMworld Labs Using Auto Deploy with Stateless ESXi Technical Level n Speaker(s) Dan Anderson, VMware, Inc. Description Venetian • Bellini 2101 This session will cover the lessons learned deploying the largest Auto Deploy environment to date. Looking in depth at the boundaries of the current solution and how to architect your way around them.

SUP1017 Transitioning to ESXi Speaker(s) Charu Chaubal, VMware, Inc. Jessica Cu, VMware, Inc. Description Venetian • Delfino 4001 vSphere 5.0 is the first release fully optimized around VMware’s state-of-the-art ESXi architecture. This session will help customers plan for migration from current ESX implementations, with tips and best practices from both VMware and customers, in order to take advantage of the new industry benchmark in virtualization. In addition, there will be a review of the new features and benefits of the latest release.



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Thursday, September 1 (continued) EUC2436 Redefining the Desktop: A New Vision for Workplace Productivity at CB Richard Ellis Technical Level n Area of Interest R Speaker(s) Raj Mallempati, VMware, Inc. Mansoor Rahaman, CBRE Simon Spence, CBRE Description Venetian • Murano 3203 CB Richard Ellis (CBRE) is the world’s largest commercial real estate firm with hundreds of offices all around the world which means highly distributed technology for a highly distributed workforce. Organizations of this size and scale are dynamic, constantly changing and growing whether organically or by acquisition. The technology impact of such constant change can be a challenge for IT in responsiveness. Attend this session to hear from the EMEA CIO and EMEA CTO at CBRE and how their end user computing journey is enabling their vision for 100 percent virtualized for all users around the world. Through desktop and application virtualization CBRE is driving an evolution for higher customer service, better, more productive computing environment and enabling the agile enterprise for their dynamic industry.

11:00am – 12:00pm BCA1902 Design, Deploy, and Optimize Exchange 2010 on vSphere Technical Level n Speaker(s) Alex Fontana, VMware, Inc. Description Venetian • Lando 4304 VMware vSphere™ has proven to be the most robust platform for virtualizing the applications on which businesses depend. The latest release of Microsoft Exchange Server introduces architectural changes that make virtualizing this tier-1 business application easier than ever. This session will cover virtual hardware design considerations for Exchange 2010, deployment using the building block approach, options for high availability and disaster recovery and support considerations. Session also scheduled: Tuesday 11:30am

BCO2863 Using Distance to Your Advantage to Create a Unified Data Protection Strategy Technical Level n Speaker(s) Scott Baker, NetApp Larry Touchette, NetApp Venetian • Titian 2301 Description Geography no longer drives the boundaries of the datacenter. The emergence of virtualization resource pools and cloud computing is leading IT managers to view datacenters as components in the larger environment. Technologies such as hardware abstraction and network encapsulation are providing IT architects with new tools to ensure that data is available in multiple locations simultaneously. Attend this session to learn how metro-area clustering, replication across datacenters and distributed snapshots can use geography to create a unified backup and data protection strategy.

Rethinking Storage for Virtual Desktops EUC2692 Technical Level n Moderator(s) Chris Wolf, Gartner Speaker(s) Mike Koponen, Hewlett Packard Chad Sakac, EMC Corporation Vaughn Stewart, NetApp Travis Vigil, Dell Inc. Description Venetian • San Polo 3404 Virtual desktops and virtual servers have vastly different storage requirements. Network storage is ideal and often all that’s needed for virtual servers; whereas with virtual desktops, a combination of direct attached storage and network storage may be beneficial. Storage accounts for a large portion on VDI infrastructure investments, so its imperative for IT decision makers to make informed purchasing decisions. Attend this expert panel moderated by Gartner Research VP Chris Wolf to learn more about best practices and competitive differences in today’s leading VDI storage architectures. Vendor participants include Dell, EMC, HP and NetApp.

New Technologies for Ensuring Application Performance on Cloud Infrastructure CAP2601 Technical Level l Speaker(s) Shahar Erez, VMware, Inc. Aner Mazursky, VMware, Inc. Description Venetian • Marcello 4504 The session will discuss in detail the emerging challenges and opportunities in managing application performance on virtual and cloud infrastructure. We will describe the various elements in application performance monitoring as defined in the market today and how these are changing with the emerging new technologies, platforms and business needs. We will also discuss the VMware approach to application performance management as well as new technologies aimed at this space. The session will conclude with a demonstration of VMware application performance management products.

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Thursday, September 1 (continued) VSP1700 VMware vSphere 5.0 Storage Features Technical Level n Speaker(s) Cormac Hogan, VMware, Inc. Nathan Small, VMware, Inc. Venetian • Venetian Ballroom G Description This session will discuss the new storage features that are being introduced in VMware vSphere™ 5.0.

11:00am – 12:00pm (continued) SEC1880 Understanding Architectural and Operational Models of DMZ Virtualization Using VMware vSphere™ Technical Level l Speaker(s) Dror Roecher, Computacenter Germany Description Venetian • Lido 3004 The DMZ has been changing its role over the last year, from a dedicated point of control in the perimeter to a multisystem, multinetwork environment connecting a wide variety of services from different sources. Both small and large DMZ environments can benefit from server virtualization if it is implemented and operated properly. Consolidation of low-utilization systems, rapid elasticity for high-traffic applications and increased overall resilience are business-improving arguments in favor of DMZ virtualization.

Session also scheduled: Tuesday 1:00pm, Wednesday 12:30pm

11:30am – 12:30pm TEX4062 vCloud Roadmap Technical Level n Speaker(s) Edward Dinel, VMware, Inc. Description Wynn • La Tache 1 & 2 This session will present what future directions of hybrid cloud from VMware might look like, along with the future of the virtual datacenter and how to think about the need for value in and around the vCloud.

On the other hand, imminent security implications and security questions need to be addressed to control the change in risk that comes with DMZ virtualization. These factors include not just technology and architecture but also operations, governance, compliance and integration in an information security management system.


This presentation will discuss the changing requirements landscape and its effect on the DMZ. The way typical DMZs are designed and operated will be outlined, along with how they actually fail to meet users’ and businesses’ security and other requirements. Reshaping the DMZ for virtualization creates an opportunity to rethink security design paradigms and shift focus onto monitoring, visibility and sound reactive procedures. Because security incidents often stem from problems in operations, operational models for virtualized DMZ will be discussed in the last part of the presentation.

12:00pm – 1:00pm BCO1946 Making vCenter Server Highly Available Technical Level n Speaker(s) Jeff Hunter, VMware, Inc. Description Venetian • Bellini 2005 This session opens with a short discussion on why VMware vCenter™ Server has become a critical business application and why it should be protected with a high-availability solution. We will answer questions such as: What happens when vCenter Server goes down? What components of vCenter need to be protected? How can I protect vCenter Server? We will look at various solutions for protecting vCenter Server, including traditional backup and restore, maintaining a cold standby server, Microsoft Clustering, Symantec Application HA and vCenter heartbeat. The discussion will include the pros and cons of each to help you make a decision on what approach is best for your organization.

SPO2115 Scaling Memcached—Harnessing the Power of Virtualization Technical Level n Area of Interest E Speaker(s) Rema Hariharan, AMD Description Venetian • Zeno 4610 “Memcached is a distributed memory object caching system used to speed up data access by large cloud/web2.0 service providers such as Facebook, Twitter, YouTube, and Flickr. Previous studies[1][2] have indicated that memcached is thread limited, not scaling in performance beyond 4-6 threads on linux and a slightly higher number of threads in some proprietary operating systems. This severely limits the usage of the number of cores on the native system restricting the scaling to horizontal scaling only, requiring more and more systems as the workload scales up.


CIM1302 Active Directory Considerations in a Multitenant Cloud Infrastructure Technical Level n Speaker(s) Deji Akomolafe, VMware, Inc. Description Venetian • Lido 3101 As enterprises begin to adopt a cloud strategy, one of the fundamental challenges that they will need to overcome is providing a functional Active Directory infrastructure that enables both coexistence and separation among the various tenants of the cloud infrastructure. This session will examine and discuss the modalities for achieving this requirement.

The study presented here, demonstrates a 12-times improvement in throughput using ESX with 24 VMs(from 350K req/sec to 5M requests/s), while keeping the response times below a value of 100 ms. Our study indicates that the throughput levels scale linearly with the number of VMs used, thus making it attractive to use systems with larger number of cores. All our data and analysis are based on measurements using AMD Opteron Processor—6000 Series platform. 1. Neil Gunther, Shanti Subramanyam, and StefanParvu, “Hidden Scalability Gochas in Memcached and Friends”, http://assets.en.oreilly.com/1/event/44/Hidden%20 Scalability%20Gotchas%20in%20Memcached%20and%20Friends%20Presentation.pdf 2. Paul Saab, “ Scaling Memcached at Facebook”, http://www.facebook.com/note.php?note_id=39391378919”

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Thursday, September 1 (continued) SPO3997 Building a Hybrid Cloud with HP CloudSystem Technical Level n Speaker(s) Barbara Pei, Hewlett Packard Description Venetian • Murano 3301 The potential of the cloud is enormous, but the perceived risks and challenges associated with the cloud can be an impediment. Learn how to build and manage services across private, public and hybrid Cloud Environments with HP CloudSystem. Built on leading automation, application management and converged infrastructure, CloudSystem enables clients to build, package and provision cloud service to users through a unified service catalog, leveraging VMware and other virtualization technologies. Come to the session to learn automates the complete application lifecycle-provisioning, customization and configuration, ongoing patch management and ultimate retirement to save days to weeks over the provisioning approaches used in the most environment today.

12:00pm – 1:00pm (continued) CIM2961 Federating VMware vCloud Services: How to Best Deploy Your Applications Among Multiple Cloud Service Providers Worldwide Technical Level n Speaker(s) Greg Branch, Colt Technology Services Group, Ltd. Deepak Puri, VMware, Inc. John Qualls, BlueLock, Inc. Description Venetian • San Polo 3501 How do you best leverage cloud resources from service providers in multiple locations to get the best local cloud infrastructure, reduce bandwidth costs and stay compliant with legal requirements for cloud data and its respective service delivery location? These are some of the topics that will be covered in this session with real-life examples to help you understand the technical and business challenges behind consuming cloud computing services from multiple providers across the globe in a federated cloud model.

VSP1999 esxtop for Advanced Users Technical Level s Speaker(s) Krishna Raj Raja, VMware, Inc. Description Venetian • Marcello 4401 This will be the fourth installment of the esxtop troubleshooting talk at VMworld aimed squarely at advanced users. This session will assume basic exposure to esxtop and will only briefly review topics covered in the previous VMworld sessions and jump straight into more advanced VMware ESX® performance troubleshooting scenarios. A step-by-step guide for various troubleshooting scenarios will be provided along with illustrative screenshots. This talk will also cover the new stats added in esxtop 5.0.

EUC2103 Storage Tips and Best Practices for VMware View Desktop Deployments Technical Level s Speaker(s) Lebin Cheng, VMware, Inc. Jeff Whitman, VMware, Inc. Jim Yanik, VMware, Inc. Description Venetian • Palazzo Ballroom G Storage planning and architecture continue to be challenges and are often overlooked in VMware View™ deployments. They are also critical areas that need to be addressed for a successful desktop implementation that performs well. This session will be a technical deep drive that goes into many aspects of storage planning for a View environment.


VSP2247 10Gb & FCoE Real World Design Considerations Technical Level s Speaker(s) Don Mann, ePlus Technology Description Venetian • Lando 4201 This session is focused on reviewing real-world design considerations for 10Gb vSphere environments. We will cover hardware, design, cost, and ease of management. Key areas of focus will be changes with vSphere 5, Network IO Control, HP FlexFabric, Cisco UCS, inbound/outbound traffic management, fault-tolerance, FCoE, throttling vs QOS, design concerns—what to look out for when designing with what you have available. We will have 3 key scenarios and detailed recommendations for each—HP FlexFabric, Cisco UCS, and standard 10Gb/CNA cards.

We will look at storage I/O profiling for desktops and storage architecture best practices. The use of tiered storage features in View Composer will be examined as it relates to desktop performance. We will share performance tips and tricks and discuss ways to leverage new storage optimizations for View in VMware vSphere™ 5. Session also scheduled: Tuesday 12:00pm

SEC4609 Journey to Your Cloud: Governance and Security in Your Cloud—Customer Story Technical Level l Speaker(s) Tanya Bissonnette, OneNeck IT Description Venetian • Zeno 4708 Cloud computing forces IT organizations to augment existing processes, procedures, security, governance and compliance models to accommodate real time computing requirements. Learn how a successful VMware customer changed their models to create a well-defined security and governance practice as they transformed their IT organization.



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Thursday, September 1 (continued) GD04 Memory with Kit Colbert Speaker(s) Kit Colbert, VMware, Inc. Description Join Kit Colbert who will host this best practices group discussion on Memory.

12:00pm – 1:00pm (continued) VSP2384 Distributed Datacenters with Multiple vCenter Deployments: Best Practices Technical Level s Speaker(s) Ratnadeep Bhattacharjee, VMware, Inc. Ravi Soundararajan, VMware, Inc. Description Venetian • Venetian Ballroom E VMware vCenter™ deployments are increasing in proportion to the increase in virtualized workloads. These deployments range from single datacenters to datacenters spread across a single town or across the globe. We are often asked about best practices for the various deployment scenarios. This session is intended to answer that need.



GD11 Architecture Design with Mike DiPetrillo Speaker(s) Mike DiPetrillo, VMware, Inc. Description Venetian • Toscana 3610 Join Mike DiPetrillo who will host this best practices group discussion on Architecture Design.

We will describe vCenter internals and use that information to explain deployment best practices and discuss common performance-related issues and how to get around them. This session will help attendees make the right decisions around implementation, configuration and performance of their vCenter deployments. It should be very useful to anyone who manages a vCenter installation and wants to get more from their investment in their virtualization management platform.


GD26 vCenter Operations with David LaVigna David LaVigna, VMware, Inc. Speaker(s) Description Venetian • Toscana 3604 Join David LaVigna who will host this best practices group discussion on vCenter Operations.

Session also scheduled: Wednesday 4:00PM

VSP2454 Scaling Your Cloud with Cisco Nexus 1000V and VMware vCloud Director Technical Level n Area of Interest T Speaker(s) Han Yang, Cisco Systems, Inc. Description Venetian • Delfino 4001 Successful multitenant cloud computing requires scalable network isolation. Many of the existing network isolation technologies are either not scalable or not integrated with traditional networking tools. The Cisco Nexus 1000V, developed in close cooperation with VMware, integrates with VMware vCloud™ Director and provides the scalable network isolation technology required for multitenant cloud environments with advanced networking features. Come to this session to learn how to improve scalability, visibility and integration of your cloud network.


GD27 Virtualizing Oracle on VMware with Kannan Mani Speaker(s) Kannan Mani, VMware, Inc. Description Venetian • Toscana 3605 Join Kannan Mani who will host this best practices group discussion on Virtualizing Oracle on VMware. Session also scheduled: Tuesday 4:00pm

LAS4000 VMworld Labs Hardware Architecture Technical Level n Speaker(s) Tim Myers, VMware, Inc. Description Venetian • Bellini 2101 This session will take a closer look at both the back-end and the front end hardware that is in use to create the Hands-On Labs at VMworld. We will discuss the reasons for certain choices and also provide performance statistics from the show.

VSP3866 Performance Best Practices and Troubleshooting Technical Level s Speaker(s) Blair Doyle, VMware, Inc. Mostafa Khalil, VMware, Inc. Jake McDermott, VMware, Inc. Description Venetian • Palazzo Ballroom D Performance issues and troubleshooting are often in the critical path of any virtualization effort. Presented by VMware technical support experts, this session is designed to provide insight into performance issues and best practices that VMware support and field organizations resolve on a regular basis. It will cover top-down holistic troubleshooting and application of best practices in a virtualized cloud environment. This session will also cover utilizing the appropriate tools, benchmarking and knowledge to troubleshoot the environment from the application level to the physical hardware level in a real-world setting. This is one of our most popular Customer Support Day presentations.


Session also scheduled: Monday 12:30pm, Tuesday 1:00pm

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Thursday, September 1 (continued)

This session will cover virtual hardware design considerations for SharePoint 2010, guidelines for capacity planning, options for high availability and disaster recovery and support considerations.

PAR3227 Management Overview Part 1 of 2: Portfolio Overview and Sales Strategy Technical Level l Speaker(s) Jerry McLeod, VMware, Inc. Elizabeth Mitchell, VMware, Inc. Wynn • Alsace 2 Description (Partners only) Through 2012, partners who are successful selling basic virtualization and consolidation solutions are well positioned to be the largest recipients of infrastructure and cloud management revenue. Attend this session to learn how selling VMware Management Solutions provides a quick path to capitalize on a market that is projected to grow at nearly 30 percent annually. The session will provide attendees with an overview of the VMware Management Portfolio, ranging from ease-of-use VMware vCenter™ Operations, which is ideal as a VMware vSphere™ add-on sale, to strategic sales opportunities such as vCenter Configuration Manager, used for managing customer security and compliance requirements. Partners will learn how VMware delivers customer value and partner profitability at each stage of the customer journey; how to sell, position and identify opportunities; and how VMware supports partner sales through the development of go-to-market solutions for automated operations management, private cloud self-service, security and compliance, IT service management and application management.



EUC1572 VMware View Rich Media Services Area of Interest E Technical Level n Speaker(s) Matt Byers, Seattle University Cary Dahl, INX Tony Huynh, VMware, Inc. Description Venetian • Zeno 4610 Virtualization and virtual desktop infrastructure (VDI) technologies are changing the way desktops are delivered to end-users. IT architects must now prepare their infrastructure to support real time communications inside VDI environments. Attend this session to learn about the challenges with supporting rich media inside VDI today and VMware’s vision for the future. We will also discuss a real world example of how Seattle University deploys VMware View with rich media services.

PAR3269 Zimbra: The New SMB Game Changer Area of Interest S Technical Level l Speaker(s) Paul Murphy, VMware, Inc. Description Wynn • Chambertin 1 (Partners only) Messaging is a key pain point for the small and midsize segment. With the integration of the VMware Zimbra® product VMware now has a cutting-edge solution that is better, less costly and easier to use than anything else on the market.

12:30pm – 1:30pm BCA1931 Design, Deploy, and Optimize SharePoint 2010 on vSphere Technical Level n Speaker(s) Itzik Reich, EMC Corporation Scott Salyer, VMware, Inc. Description Venetian • Lando 4304 SharePoint Server is a perfect candidate for virtualization. Physical implementations suffer from many limitations, including time wasted waiting for servers to arrive, waiting for software to load and testing complex HA and DR designs. Virtualization eliminates the dependence of the SharePoint component server on physical hardware. Now you can easily add CPU and memory resources spontaneously, move workloads to more powerful machines, deal with planned hardware maintenance with zero application downtime, immediately restart workloads from failed machines and recover to a DR site without worrying about maintaining exactly duplicated hardware. SharePoint is supposed to work this way. On VMware vSphere™, it does.

Join this session to learn about the product and hear from our sales experts on the strategies that are truly reasonable with your customer base.


This technology will give you a competitive edge in your market and allow you to acquire new customers and expand your footprint within existing accounts. Session also scheduled: Monday 10:00am

PAR4140 Winning with VMware End-User Computing Solutions (Competitive) Technical Level l Speaker(s) Myndi Garrett, VMware, Inc. Description Wynn • Alsace 1 In this session, partners will learn how to handle competitive situations around VMware End-User Computing (EUC) solutions. You will learn how to drive conversations with customers when they encounter feature-tofeature comparisons and how to differentiate VMware from major competitors. And you will come away clearly understanding how the EUC business strategy competitively differentiates VMware from other vendors. Session also scheduled: Tuesday 10:00am

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Thursday, September 1 (continued) 12:30pm – 1:30pm (continued) SEC1747 Desktop Security Zones with VMware View and vShield App: A Reference Architecture Review Technical Level s Speaker(s) Rob Randell, VMware, Inc. Liam Schneider, National Jewish Health David Young, VMware, Inc. Description Venetian • Murano 3203 You may have heard a lot of talk about leveraging virtualization security solutions for the cloud and server virtualization, and it merits discussion. What isn’t talked about as much but is just as compelling is the ability to use virtual desktops and virtualization-aware security solutions to apply new security concepts to the desktop.

TEX1433 Providing Storage Intelligence to Your Cloud Computing Environment Technical Level n Area of Interest S Speaker(s) Ronald Kwan, VMware, Inc. Lucas Nguyen, VMware, Inc. Wynn • La Tache 2 Description Virtualization is a modernization catalyst and an enabler for cloud computing. Advanced storage features of VMware vSphere™, such as VMware Storage Distributed Resource Scheduler, multipathing enhancements, policybased storage management, VMware vStorage APIs for Storage Awareness and the enhanced VMware vStorage Virtual Machine File System, enable your datacenter to become an efficient and resilient private cloud. Your datacenter can evolve into a shared resource pool that is self-optimizing, fault tolerant and self-protecting.

In this session we will discuss a reference architecture that outlines the creation of desktop security zones through the use of VMware View™ and VMware vShield™ App.

VSP2884 What’s New in Performance for VMware vSphere 5.0 Technical Level n Speaker(s) Joseph Dieckhans, VMware, Inc. Leah Schoeb, VMware, Inc. Reza Taheri, VMware, Inc. Description Venetian • Palazzo Ballroom O With the new 5.0 release, VMware vSphere™, the industry’s first cloud operating system, extends the performance and scalability of cloud computing infrastructure. vSphere 5.0 enables higher consolidation ratios with unequaled performance by providing groundbreaking new cloud computing infrastructure technology and expanding its resource-pooling capabilities with new granular controls for storage and the network.



SEC1994 Omni Companies Case Study—Securing Virtual Servers and Desktops for Financial Customers Area of Interest F Technical Level n Speaker(s) Jeff Jackson, Acumen Technologies Description Venetian • Lido 3004 The Omni Companies, headquartered in Vancouver, provide finance and insurance solutions for a variety of industries across Canada. Omni recently introduced a new online delivery model for its warranty management services, replacing traditional paper-based ordering and claims management with a custom software-as-a-service (SaaS) solution. Because Omni has an impressive list of brand name clients, its infrastructure security requirements are high. To help implement the new online delivery model, Omni brought in its IT partner, Acumen Technologies, to deploy and secure a highly cost-effective and easy-to-manage virtual infrastructure.

This session will discuss the key performance features that are new in vSphere 5.0 and provide performance engineering testing data supporting those features’ relevance to popular applications. Attendees will learn common performance pitfalls along with tips and tricks to avoid mistakes and gain the most value from the least hardware. Session also scheduled: Tuesday 5:30pm, Wednesday 2:00pm

In this presentation, Acumen Technologies partner Jeff Jackson will discuss Omni’s goals of developing a data security foundation that is compliant with insurance and finance industry standards and of making certain the infrastructure is scalable. He will describe the steps Omni took in introducing a virtualized infrastructure that is able to securely deliver services and target payment card industry compliance (the standards that protect card information during a financial transaction). He will also discuss the challenges that Omni faced in minimizing complexity and management while maximizing preemptive protection.

1:00pm – 2:00pm TEX3415 Developing Cloud Solutions with the VMware vCloud API Technical Level s Speaker(s) Ryan Sweet, VMware, Inc. Description Wynn • La Tache 1 This developer-oriented session will focus on tools, techniques and patterns for building successful applications using the VMware vCloud™ API. We will present a brief overview of the API, look in detail at the new API features in vCloud Director Toledo and then build an actual cloud application using the vCloud API.

Omni ultimately decided on a VMware cluster of servers that is hosted by a local data center service provider and tied into Omni over an internal MPLS network. This system would ensure an always-on service for dealers and employees, but required that the company secure virtual desktops as well as the data center servers hosting the service. Since the data center already had physical security, Omni relied on Trend Micro Deep Security to form a shield around the servers. The combination of data center and endpoint security resulted in a solution that will let Omni scale protection as its infrastructure and customer base grow.

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Thursday, September 1 (continued) TEX1433 Providing Storage Intelligence to Your Cloud Computing Environment Technical Level n Area of Interest S Speaker(s) Ronald Kwan, VMware, Inc. Lucas Nguyen, VMware, Inc. Wynn • La Tache 2 Description Virtualization is a modernization catalyst and an enabler for cloud computing. Advanced storage features of VMware vSphere™, such as VMware Storage Distributed Resource Scheduler, multipathing enhancements, policybased storage management, VMware vStorage APIs for Storage Awareness and the enhanced VMware vStorage Virtual Machine File System, enable your datacenter to become an efficient and resilient private cloud. Your datacenter can evolve into a shared resource pool that is self-optimizing, fault tolerant and self-protecting.

1:30pm – 2:30pm CIM1264 Private VMware vCloud Architecture Technical Deep Dive Technical Level s Speaker(s) Chris Colotti, VMware, Inc. David Hill, VMware, Inc. Description Venetian • Lido 3101 Enterprises globally are enthusiastically embracing cloud computing as a way of both reducing costs and improving the quality of service IT provides to its end customers. To achieve this, enterprises are looking to VMware and its partners to help them deploy VMware vCloud™ Director-based private cloud environments. For a VMware vCloud Director-based private cloud to be successful and operationally sustainable, an absolutely critical first step is developing a solid vCloud architecture. This session will help partners and enterprises address this critical first step by exploring the proven, practical activities and considerations VMware has defined, based on experience, for developing a vCloud architecture.


VSP2227 VMware vCenter Database Architecture, Performance and Troubleshooting Technical Level s Speaker(s) Jonathan McDonald, VMware, Inc. Description Venetian • Venetian Ballroom E This session is designed to give in-depth information on the VMware vCenter™ architecture, including database communication, table structure and troubleshooting common problems with the vCenter database. This presentation was originally developed to teach technical support engineers understand the database structure and to help them understand the proper methodologies for troubleshooting the database when they encounter problems.


CIM2331 Considerations for Service Catalog Design When Using Self-Service Portals Area of Interest F Technical Level l Speaker(s) Sam Garber, Dell Inc. Adam Hasner, Dell Inc. Venetian • Palazzo Ballroom G Description This session will review and discuss the various considerations for enabling a best-in-class service catalog. The focus of the session will be on business impacts, real-world examples and enabling technologies for an enterprise service catalog. Because self-service portals are enabled by business governance and standard offerings, it is critical to consider how to create appropriate standard offerings and drive their adoption through governance in complex environments. This session will bridge architecture-level and business-level motivation as well as enablement with the intent of highlighting and communicating the impacts of self-service portals on service catalog design.

Architecture topics include a general overview, the architecture of MSSQL, vCenter ODBC connectivity, and the structure of the vCenter database, including the structure of these tables: • vCenter configuration information table • Host and virtual machine database table • Authentication and roles table • Performance data table • Task and events table


CIM2452 VMware vCenter Operations Technical Deepdive Technical Level s Speaker(s) Kit Colbert, VMware, Inc. Description Venetian • Delfino 4001 VMware vCenter™ Operations is a new tool for performance, capacity and configuration management. It leverages advanced analytics that learn normal behavior and can identify when behavior is abnormal. These abnormal behaviors are then used to generate alerts, compute health and reveal relationships between objects. In addition, VC Ops has advanced derived metrics that condense down a large set of data. This session will provide you with a deeper understanding of concepts behind these derived metrics as well as how the analytics of VC Ops function, enabling you to take full advantage of all the aspects of this powerful product.

Troubleshooting topics include • Excessive database growth—common problems that cause the growth and how to resolve them SQL • Rollup job deadlocks • Performance data problems—including lack of historical performance data and best practices for data collection • Performance of retrieving information such as performance data or tasks and events • Authentication problems Attendees will gain an improved understanding of how the database’s intricacy and how to minimize problems that may arise in normal database operation.


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Thursday, September 1 (continued) LAS4003 VMworld Labs Core Infrastructure Architecture Technical Level n Speaker(s) Everett Golden, VMware, Inc. Eric Wagar, VMware, Inc. Venetian • Bellini 2101 Description This session will walk through the core services that are in use to support the Hand-On Labs, how they are configured and which tools are deployed. This session will be led by the implementers that will provide insight into how the environment was built and the challenges in standing up a multi-site publicly visible cloud.

1:30pm – 2:30pm (continued) VSP2757 A Deep Dive on Virtual Distributed Switching and Cisco Nexus 1000v Technical Level n Speaker(s) Jason Nash, Varrow Description Venetian • Palazzo Ballroom D This session will provide an in-depth look at the distributed virtual switching technologies available in VMware vSphere™. The discussion will start with an overview of both the integrated distributed virtual switch and the Cisco Nexus 1000v. We will compare the options, highlighting features, functionality, management, complexity and operational considerations.


2:00pm – 3:00pm EUC1825 VMware ThinApp Implementation and Design Best Practices Technical Level s Speaker(s) Ryan Brumback, General Electric Ray Dusseault, VMware, Inc. Christopher Muench, General Electric Description Venetian • Palazzo Ballroom O A top PSO VMware ThinApp™ consultant will deliver this breakout session detailing real-world enterprise best practices around ThinApp implementation and design strategy for physical and virtual desktop environments.

Each available option provides its own set of features, functions, challenges, and design and deployment considerations. During the session the components, design and implementation considerations, and troubleshooting recommendations will be covered in depth. Attendees will come away with the knowledge they need to decide which of these technologies fits the requirements for their environment as well as the understanding to deploy them. Session also scheduled: Monday 11:30am

GD18 vSphere Platform and ESXi with Kyle Gleed Speaker(s) Kyle Gleed, VMware, Inc. Description Venetian • Toscana 3604 Join Kyle Gleed who will host this best practices group discussion on vSphere Platform and ESXi.


PAR1993 Got Pipeline? Top Tools and Strategies to Increase Your Pipeline Technical Level l Speaker(s) Jennifer Ambrose, VMware, Inc. Description Wynn • Alsace 1 (Partners Only) Join VMware’s Partner Marketing team for a practical, hands-on session where you’ll learn how to use the latest tools available to you to find and attract more customers, generate more pipeline and ultimately win more business.

Session also scheduled: Monday 12:30pm, Wednesday 12:30pm

GD42 Performance Metrics with Ravi Soundararajan and Krishna Raj Raja Speaker(s) Krishna Raj Raja, VMware, Inc. Ravi Soundararajan, VMware, Inc. Description Venetian • Toscana 3605 Join Ravi Soundararajan and Krishna Raj Raja who will host this best practices group discussion on Performance Metrics.


Session also scheduled: Monday 8:00AM and 8:30am, Tuesday 11:30am

PAR2377 Accelerate Desktop Virtualization Sales Technical Level l Speaker(s) Betty Junod, VMware, Inc. Trisha McCanna, VMware, Inc. Description Wynn • Chambertin 1 (Partners only) The entire industry is talking about virtual desktop infrastructure (VDI) and the huge market potential to be realized over the next few years. More and more customers are asking about VDI and are looking to you to be the expert to help guide them through the journey take their end-user computing environment to the cloud. This session will provide an overview of the VMware View™ solution and how it fits into the overall vision and helps you to focus your efforts in building an end-user computing practice. We will review the various use cases and sales plays as well as break down recent customer wins and share sales best practices. Learn how to accelerate your end-user computing pipeline and avoid common pitfalls that can stall your business.

GD44 vFabric and Java on VMware with Justin Murray Speaker(s) Justin Murray, VMware, Inc. Description Venetian • Toscana 3609 Join Justin Murray who will host this best practices group discussion on vFabric and Java on VMware. GD45 vSphere with Ken Brady Speaker(s) Ken Brady, VMware, Inc. Description Join Ken Brady who will host this best practices group discussion on vSphere.



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Thursday, September 1 (continued) 2:00pm – 3:00pm (continued) PAR3245 Management Overview Part 2 of 2: Whiteboarding the Customer Value Proposition Technical Level n Speaker(s) Martin Klaus, VMware, Inc. Description Wynn • Alsace 2 (Partners Only) Are you looking for a simple, yet effective way to show customers how VMware Management Solutions combined with your expertise can help solve their challenges and support their journey to delivering IT as a Service?

3:00pm – 4:00pm LAS4001 VMworld Labs User Automation and Workflow Architecture Technical Level n Speaker(s) David Gress, VMware, Inc. Clair Roberts, VMware, Inc. Description Venetian • Bellini 2101 This session will take a look under the covers of the user experience in the Hands-On Labs and explain the work that went into automating the creation and tear-down of thousands of VMs per hour. In addition we will also touch on the methods used to synchronize the Lab catalogue across the globe. Session also scheduled: Tuesday 10:00am

Look no further. The new VMware Management Whiteboard is an interactive exercise designed to help prepare you for your next important customer conversation. The Whiteboard playbook provides best practices techniques for delivering the VMware Management value proposition and provides specific examples of how VMware Management tools and process improvements can help them more effectively manage an increasing number of VMs, ensure better SLAs and respond to higher rate of change with the same number of people and budget resources. Because the whiteboard is focused on best practices and recommendations for getting more return out of existing VMware investments, it allows you to engage your clients in the conversation and agree on an action plan for additional business opportunities going forward. Best of all, the whiteboard can be customized and extended as needed whether you’re drawing on the back of a napkin or presenting to room full of people. Session also scheduled: Monday 11:30am

2:30pm – 3:30pm TEX2824 Challenging VMware View Use Cases from ISV Partners Technical Level n Area of Interest H Speaker(s) Tim Harris, VMware, Inc. Description Wynn • La Tache 1 As virtual desktop infrastructure (VDI) becomes more mainstream in the enterprise, many questions persist about which applications are most challenging for deployment in such a model and what techniques can be used to work around those challenges. VMware validation services support ISV partners who are interested in answering these questions for their applications, and in this session we will discuss some of the learnings from this broad set of VMware View deployments. Specifically, we will look at three important vertical markets where VDI deployments are becoming common: health care, education and software-as-a-service applications. We’ll then delve into one application in each area, showing the detailed testing that has been done and what has been learned from that testing. We’ll highlight some common challenges, such as using USB redirection or accessing the application across a WAN, and will then provide specific best practices for working around the challenges in recent versions of VMware View™. We will also provide general guidance around observed differences between zero and thin clients running PC over IP, so that we can quantify the impact of such choices in a private cloud. Attendees will leave with specific techniques to help their VMware View deployments succeed in the enterprise and will also learn something about the ecosystem of ISV partners working hard to help ensure the transition to VDI is not a painful one.

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Partner Track Overview All Partner Track sessions will be held at the Wynn (for VMware Partners only) Designed especially for VMware Partners, this track delivers targeted content to enable you to successfully sell and deploy VMware solutions. Gain insights to effectively identify customer needs, explore best practices to acquire new customers, expand business by cross-selling VMware solutions and services, and walk away with go-to-market selling strategies that enable you to accelerate your business with VMware.

Don’t miss out on these top opportunities: • Partner Lunch and Super Session Monday, Aug. 29 Join Scott Aronson, SVP of Global Channels and Alliances for VMware, as we kick-off partner activities for VMworld 2011. Scott will host a conversation with Tiffani Bova of Gartner Research to discuss VMware’s programs for joint success, cloud computing and the evolving role partners play. In this session, Carl Eschenbach, Co-President of Customer Operations for VMware, will briefly introduce Scott to our Partner community. Prior to the Super Session, we’re hosting a networking luncheon just for Partners from 12:00pm – 1:30pm. • SolutionTrack Express Select SolutionTrack sales workshops that leverage whiteboard techniques enabling VMware Partners to better articulate the value proposition for VMware solutions and identify new revenue opportunities.

Brocadeisisdeploying deployingEthernet Ethernetfabric fabricsolutions solutions Brocade today. From dramatically increased automation today. From radically increased automation toto morescalable scalableand andresilient resilientnetwork networkarchitectures, architectures, more Ethernetfabrics fabricsoffer flatten network. Ethernet youyour a host of benefits.

Visit booth 710 for a chance to win an iPad® 2. Brocade Brocadecan canhelp helpsolve solvethe thefrustrations frustrations you’ve been experiencing with your network. Experience you’ve been experiencing with your network. reduced complexity and greater automation Experience reduced complexity and greaterin a network that works the waythat youworks alwaysthe imagined automation in a network way you it should. Visit us at VMworld and see what always imagined it should. Visit us at VMworld Brocade customers already know. and see what Brocade customers already know.

• Partner Lounge, Open all Week Need a place to recharge, have a meeting with peers, or catch up on your email? Visit our Partner Lounge, located in Lafite 1, throughout the week. Meals The Wynn, Lafite Ballroom Continental Breakfast: Monday–Tuesday 6:30am – 8:00am Wednesday–Thursday 7:00am – 8:30am Lunch: Monday–Thursday 12:00pm – 1:30pm

© 2011 Brocade Communications Systems, Inc. All Rights Reserved. All other trademarks are property of their respective owners.

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Monday, August 29 8:30am – 9:30am PAR2377 Accelerate Desktop Virtualization Sales Technical Level l Speaker(s) Betty Junod, VMware, Inc. Trisha McCanna, VMware, Inc. Description Wynn • Alsace 1 (Partners only) The entire industry is talking about virtual desktop infrastructure (VDI) and the huge market potential to be realized over the next few years. More and more customers are asking about VDI and are looking to you to be the expert to help guide them through the journey take their end-user computing environment to the cloud. This session will provide an overview of the VMware View™ solution and how it fits into the overall vision and helps you to focus your efforts in building an end-user computing practice. We will review the various use cases and sales plays as well as break down recent customer wins and share sales best practices. Learn how to accelerate your end-user computing pipeline and avoid common pitfalls that can stall your business. Session also scheduled: Thursday 2:00pm

PAR2501 Cloud Solution Selling: Partner Best Practices Technical Level l Speaker(s) Robin Liong, VMware, Inc. Description Wynn • Chambertin 1 (Partners only) As success builds around cloud solution selling and deployment, best practices have emerged in our partner community. Join this session to hear directly from executives of our successful partners about the strategies and changes they are making to accelerate growth and profits in their business. Topics include deploying a vPractice in their organization, transforming to solutions selling through leveraging VPN solution enablement toolkits (SETs) and establishing partner-to-partner strategies around the emerging cloud go-to-market models. Session also scheduled: Wednesday 8:00am

PAR2944 Business Case for Trusted Hybrid Cloud Technical Level l Area of Interest E Ravi Kumar, VMware, Inc. Speaker(s) Description Wynn • Alsace 2 (Partners only) Cloud computing promises to change the economics and increase the agility of corporate IT. But IT executives want these benefits with the same level of trust as their existing datacenters. In addition, the cloud model must meet the IT compliance requirements for change management, configuration management, access controls, auditing and logging. Virtualization security solutions provide control and visibility to build trusted clouds, providing customers the opportunity to leverage public clouds to increase agility and efficiency. Customers are looking for strategic advisors to help them with the technology and process changes required to build trusted hybrid clouds that leverage their existing investments.

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This session will address the business benefits of securing business-critical applications and information, VMware View™ deployments and private clouds with VMware vShield™ products. In addition, the session will provide an ROI/TCO model and payback period to assist in creating a clear and compelling business case for virtualized security. Attend this session to discuss selling strategies to become a strategic advisor in your organization and customer base. Session also scheduled: Wednesday 4:00pm

10:00am – 11:00am PAR2368 What’s New with VMware vSphere 5.0 Licensing and Pricing Technical Level l Speaker(s) Alberto Farronato, VMware, Inc. Timothy Stephan, VMware, Inc. Description Wynn • Chambertin 1 (Partners only) In this session we will review the updates to VMware vSphere™ 5.0 licensing and pricing. We will also provide an overview of the updated VMware vSphere 5.0 editions and acceleration kits lineup. Session also scheduled: Wednesday 4:00pm

PAR3227 Management Overview Part 1 of 2: Portfolio Overview and Sales Strategy Technical Level l Speaker(s) Jerry McLeod, VMware, Inc. Elizabeth Mitchell, VMware, Inc. Description Wynn • Alsace 2 (Partners only) Through 2012, partners who are successful selling basic virtualization and consolidation solutions are well positioned to be the largest recipients of infrastructure and cloud management revenue. Attend this session to learn how selling VMware Management Solutions provides a quick path to capitalize on a market that is projected to grow at nearly 30 percent annually. The session will provide attendees with an overview of the VMware Management Portfolio, ranging from ease-of-use VMware vCenter™ Operations, which is ideal as a VMware vSphere™ add-on sale, to strategic sales opportunities such as vCenter Configuration Manager, used for managing customer security and compliance requirements. Partners will learn how VMware delivers customer value and partner profitability at each stage of the customer journey; how to sell, position and identify opportunities; and how VMware supports partner sales through the development of go-to-market solutions for automated operations management, private cloud self-service, security and compliance, IT service management and application management. Session also scheduled: Thursday 12:30pm

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Monday, August 29 (continued) 10:00am – 11:00am (continued) PAR3269 Zimbra: The New SMB Game Changer Area of Interest S Technical Level l Speaker(s) Paul Murphy, VMware, Inc. Description Wynn • Alsace 1 (Partners only) Messaging is a key pain point for the small and midsize segment. With the integration of the VMware Zimbra® product VMware now has a cutting-edge solution that is better, less costly and easier to use than anything else on the market. Join this session to learn about the product and hear from our sales experts on the strategies that are truly reasonable with your customer base. This technology will give you a competitive edge in your market and allow you to acquire new customers and expand your footprint within existing accounts. Session also scheduled: Thursday 12:30pm

11:30am – 12:30pm PAR2341 Best Practices for Selling VMware vSphere Enterprise Plus Technical Level l Speaker(s) Michael Adams, VMware, Inc. Description Wynn • Chambertin 1 (Partners only) This session will focus on the best practices for selling the VMware vSphere™ Enterprise Plus edition and acceleration kit. As the highest VMware vSphere offering, Enterprise Plus allows for the creation of the largest virtual machines at the smallest operating cost possible. In addition, the VMware vSphere 5.0 release adds new functionality, which only enhances this powerful value proposition. Session also scheduled: Wednesday 4:00pm

PAR3071 Plan, Build and Deliver a VMware Zimbra Cloud Application Business Technical Level l Area of Interest S Speaker(s) Azdio Ballesteros, VMware, Inc. Jing To, VMware, Inc. Wynn • Alsace 1 Description (Partners only) Service providers are challenged to deliver reliable, useful and high-value cloud-based solutions to consumers and businesses alike. As applications in the cloud are increasingly being adopted by many organizations, service providers must continually adapt and deliver new services and offerings to acquire and retain customers. VMware Zimbra® is a next-generation messaging and collaboration solution that delivers a superior user experience with an open and extensible platform for easy integration with public or private cloud applications and data. Zimbra on VMware vSphere™ significantly improves efficiencies and opportunities in both business support system (BSS) and operational support system (OSS) areas while delivering new avenues for growth. In this session you will learn about the steps required to estimate utilization for an initial deployment, grow the platform, operationally support the platform and extend it with valuable services. Zimbra migrations, deployments in multiple geographic regions and the market opportunities for differentiation or upselling of additional services will be covered. Investment and architectural considerations when delivering your Zimbra as a cloud business offering will also be discussed. Session also scheduled: Wednesday 2:30pm Partner Track Key



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PAR3245 Management Overview Part 2 of 2: Whiteboarding the Customer Value Proposition Technical Level n Speaker(s) Martin Klaus, VMware, Inc. Description Wynn • Alsace 2 (Partners Only) Are you looking for a simple, yet effective way to show customers how VMware Management Solutions combined with your expertise can help solve their challenges and support their journey to delivering IT as a Service? Look no further. The new VMware Management Whiteboard is an interactive exercise designed to help prepare you for your next important customer conversation. The Whiteboard playbook provides best practices techniques for delivering the VMware Management value proposition and provides specific examples of how VMware Management tools and process improvements can help them more effectively manage an increasing number of VMs, ensure better SLAs and respond to higher rate of change with the same number of people and budget resources. Because the whiteboard is focused on best practices and recommendations for getting more return out of existing VMware investments, it allows you to engage your clients in the conversation and agree on an action plan for additional business opportunities going forward. Best of all, the whiteboard can be customized and extended as needed whether you’re drawing on the back of a napkin or presenting to room full of people. Session also scheduled: Thursday 2:00pm

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Tuesday, August 30 10:00am – 11:00am PAR2496 Success in Virtualization of Business-Critical Applications: Announcing a New Solution Competency from VMware Partner Network Technical Level l Speaker(s) David Forsch, VMware, Inc. Description Wynn • Alsace 1 (Partners Only) Our Partners agree with us—there’s a substantial and immediate opportunity in the virtualization of business-critical and T1 applications. Customers are starting to ask us “how” more than “why”. Expanding the virtualization footprint in the customers’ datacenters is the critical next step and builds the momentum in taking our customers to the cloud. To help our Partners seize this opportunity and quickly ramp their expertise in this space, the next Solution Competency is launching from the VMware Partner Network. Join this session to learn about the new Competency—entitled Virtualization of Business Critical Applications (VBCA). You’ll learn more about the opportunity and meeting the unique challenges in this space. This session also covers all the key elements of the Competency including the training and enablement elements and how you’ll be supported and rewarded in this space. PAR3166 Partner Training on Cloud Infrastructure: Navigating Your Education/Certification Using VMware Partner University Area of Interest E Technical Level l Speaker(s) Dan Masters, VMware, Inc. Description Wynn • Alsace 2 Knowledge is power, and VMware knowledge has the power to increase your revenue. In this session we will whiteboard various learning paths to help you find the best path to your education. We will explain the differences between VMware training programs so you can maximize your learning in the shortest time. We will cover the new VMware vSphere™ 5 certification paths as well as detail the latest VMware vSphere 5 training. Learn how your company can follow an upgrade path to the latest competencies. Winning with VMware End-User Computing Solutions (Competitive) PAR4140 Technical Level l Speaker(s) Myndi Garrett, VMware, Inc. Description Wynn • Chambertin 1 In this session, partners will learn how to handle competitive situations around VMware End-User Computing (EUC) solutions. You will learn how to drive conversations with customers when they encounter feature-tofeature comparisons and how to differentiate VMware from major competitors. And you will come away clearly understanding how the EUC business strategy competitively differentiates VMware from other vendors. Session also scheduled: Thursday 12:30pm

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11:30am – 12:30pm PAR1986 Using Industry-Specific Cloud Benchmarks to Win Business Technical Level l Speaker(s) Don McDowell, VMware, Inc. Description Wynn • Alsace 2 (Partners Only) Industry specific cloud benchmarks will be presented as well as VMware’s tools to help position this information to drive cloud strategy in customers. PAR2438 Selling the Value of the VMware Solution Portfolio to SMBs Technical Level l Area of Interest S Speaker(s) Paul Murphy, VMware, Inc. Description Wynn • Chambertin 1 (Partners Only) SMBs are very much focused on server consolidation, but a common infrastructure platform for Desktops and Applications delivers great benefits when it comes to manageability and cost reduction.This session will look to the broader value of VMware`s solution portfolio beyond server consolidation and explain how to communicate and sell this to new and existing customers. PAR3251 Selling VMware for Business-Critical Applications Technical Level l Speaker(s) Shruti Bhat, VMware, Inc. Description Wynn • Alsace 1 (Partners only) VMware customers are increasingly virtualizing business-critical applications, including Microsoft Exchange, SQL Server, Oracle and SAP, as they advance in their virtualization journeys. This creates a huge business opportunity for VMware partners to expand the VMware footprint in existing accounts. As customers move beyond the basic benefits of consolidation for their legacy applications, partners can sell higher value-added solutions, including business continuity, security, performance and cloud management. This session will present a sales playbook with best practices to qualify, engage and close opportunities in virtualizing business-critical applications. We will also share current trends in the market and existing VMware resources such as best practices, sales positioning guides and reference architectures that can be leveraged. Session also scheduled: Thursday 10:30am

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Tuesday, August 30 (continued) 1:30pm – 2:30pm PAR2372 Selling to SMBs and Using the VMware vSphere Storage Appliance to Drive Better Sales Technical Level l Area of Interest S Edward Hsu, VMware, Inc. Speaker(s) Description Wynn • Alsace 2 (Partners only) SMBs are increasingly using the advanced features of VMware vSphere™ to protect their business, simplify IT and save money. But many SMBs have not been able to get the full benefits of virtualization because they do not have shared storage hardware. Now VMware vSphere Storage Appliance software creates protected shared storage using server internal disks, extending advanced vSphere features such as VMware vMotion® High Availability to all SMBs. PAR2843 How ISVs Can Leverage VMware vFabric and Cloud Foundry to Deliver Better Applications in Less Time Area of Interest F Technical Level l Speaker(s) David McJannet, VMware, Inc. Al Sargent, VMware, Inc. Description Wynn • Alsace 1 (Partners only) Are you an ISV that builds custom applications in Java, Rails, Node or other languages? Are you deploying your applications onto virtual or cloud platforms? Is the nature of your applications evolving to be increasingly Web oriented, data intensive and subject to dynamic loads? If so, come learn how the VMware vFabric™ Cloud Application Platform and Cloud Foundry provide you with a modern, scalable and efficient base for your applications, enabling you to deliver more functionality to your customers with less effort, thus reducing time to market and associated opportunity costs. You will learn how to assess opportunities for fit with the VMware vFabric and Cloud Foundry platform and understand what each of the main components does. Additionally, we will cover how VMware vFabric and Cloud Foundry can streamline your application delivery, using case studies from actual customers. PAR3128 Selling the VMware Advantage for Business Continuity and Security Technical Level l Speaker(s) Gil Haberman, VMware, Inc. Eric Horschman, VMware, Inc. Ravi Kumar, VMware, Inc. Description Wynn • Chambertin 1 With VMware vSphere™ 5.0, High Availability, Fault Tolerance, VMware vCenter™ Site Recovery Manager 5.0 and VMware vShield™ 5.0, VMware is delivering powerful new business continuity and security capabilities to customers large and small. In this session, we will show VMware partners how these new capabilities put VMware far ahead of other virtualization vendors. We will review the key new features in HA, FT, Site Recovery Manager 5.0 and vShield 5.0 to show you how they solve customers’ BC/DR and security concerns, which are often the top issues in virtualization platform deployments. We will compare VMware BC/DR and security capabilities to those offered by competitors. You will see how much of an advantage VMware brings so you can answer customer concerns and win more deals with VMware solutions.

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3:00pm – 4:00pm PAR1993 Got Pipeline? Top Tools and Strategies to Increase Your Pipeline Technical Level l Speaker(s) Jennifer Ambrose, VMware, Inc. Description Wynn • Chambertin 1 (Partners Only) Join VMware’s Partner Marketing team for a practical, hands-on session where you’ll learn how to use the latest tools available to you to find and attract more customers, generate more pipeline and ultimately win more business. Session also scheduled: Thursday 2:00pm

PAR2323 Creating an Explosive Growth IT-as-a-Service Business Area of Interest S, G Technical Level l Speaker(s) Grant Finer, VMware, Inc. Description Wynn • Alsace 2 (Partners only) Market forces are coming together to propel the service provider business model forward into being the most profitable business opportunity in the infrastructure market. In New Zealand organizations from SMB through to central government have developed an appetite to become customers of IT-as-a-service innovators. Find out what happens when the world-renowned “Kiwi ingenuity” meets best practices for creating a shared IT platform and discover how our businesses have adapted and right-sized the service provider proposition for different niches (nontechnical). This talk will review the ways in which the fastest growing VSPP business partners have differentiated their offering and empowered their sales forces to promote value, availability and customer comfort with regard to the pay-as-you-go model. Key takeaways will be your ideas on how to prepare your organization for success by leveraging the best practices that are being tested and proven in this innovative test market. Session also scheduled: Wednesday 8:00am

PAR3250 Revolutionize Your Services with VMware vFabric Technical Level n Speaker(s) Michael Wood, VMware, Inc. Description Wynn • Alsace 1 (Partners only) Improve your ability to fight and win in competitive bids and projects by driving out the costs associated with expensive deployment patterns and complex development projects through revolutionary approaches around autodeployment and self-service environments, all while providing more innovative solutions for your customers. Change the game with VMware vFabric™.

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Tuesday, August 30 (continued) 4:30pm – 5:30pm PAR2950 Developing Solutions for the GSI Partner Heat Map Technical Level l Speaker(s) Laurie Clough, VMware, Inc. Lindsay Garnock-Jones, VMware, Inc. Description Wynn • Alsace 1 (Partners only) VMware maintains a “heat map” of go-to-market solutions developed by Global Systems Integrator (GSI) Partners. This heat map helps VMware decide how and where to invest in the development and marketing of existing and future joint solutions with GSI Partners. This session will explore the structure and vectors of the heat map and help GSI Partners determine how to maximize the market and partnering opportunity of developing solutions within the GSI Program. PAR3069 Differentiating Virtualization Solutions in Competitive Environments Technical Level l Speaker(s) Jenny Fong, VMware, Inc. Description Wynn • Chambertin 1 (Partners only) Whether you are facing a competitive deal or building an RFP, it is important to be equipped with knowledge about various virtualization solutions. This session will introduce the VMware Advantage framework for clearly communicating VMware’s advantages over server virtualization competitors, with a special focus on vSphere 5’s new features and capabilities. This session will also take a closer look at the new vSphere 5 licensing model and how it compares to Microsoft Hyper-V and Citrix XenServer. Session also scheduled: Thursday 10:30am

PAR3340 Selling VMware vCenter Site Recovery Manager 5 and VMware vSphere Replication Technical Level l Speaker(s) Gaetan Castelein, VMware, Inc. Gil Haberman, VMware, Inc. Description Wynn • Alsace 2 (Partners only) Business continuity is the single most important driver for virtualization, ranking ahead of consolidation and cost savings in customer surveys. With the introduction of VMware vCenter™ Site Recovery Manager 5 and VMware vSphere™ Replication, partners can now extend the benefits of virtual disaster recovery to smaller sites and tier-2 applications. In this session, we will present an overview of Site Recovery Manager 5 and its key new capabilities, including Automated Failback and Planned Migration. We will also introduce vSphere Replication, the industry’s first hypervisor-based replication product, which provides a more manageable and cost-efficient alternative to traditional storage-based replication. Finally, we will present the new licensing model for Site Recovery Manager 5, providing a particularly attractive entry price for smaller customers. Together, these capabilities enable partners to expand the Site Recovery Manager business to smaller sites, effectively competing against traditional host-based replication. Partners also have an opportunity to expand disaster recovery protection in existing accounts to cover tier-2 applications. We will cover opportunities and sales motions to efficiently pursue these opportunities. Session also scheduled: Thursday 10:30am

listen to your data

splunk.com

Achieve End-to End Visibility in Large Scale Virtual/Private Cloud Environments • Monday • Aug. 29th • 12:30 pm

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Wednesday, August 31 8:00am – 9:00am PAR2106 Supporting the Service Provider to VAR/Reseller Business Using VMware vCloud Director Technical Level l Speaker(s) Brian Foley, VMware, Inc. Nic ODonovan, VMware, Inc. Description Wynn • Alsace 2 (Partners only) In the VSPP/Service Provider program, many service providers (SPs) have relationships with VARs/ resellers of the SP’s service. This session will look at some of the common requirements from the SP for this model and discuss ways in which VMware vCloud™ Director could be deployed in support of this business. This session will discuss the pros and cons and limitations that are presented with each approach. PAR2323 Creating an Explosive Growth IT-as-a-Service Business Technical Level l Area of Interest S, G Speaker(s) Grant Finer, VMware, Inc. Description Wynn • Alsace 1 (Partners only) Market forces are coming together to propel the service provider business model forward into being the most profitable business opportunity in the infrastructure market. In New Zealand organizations from SMB through to central government have developed an appetite to become customers of IT-as-a-service innovators. Find out what happens when the world-renowned “Kiwi ingenuity” meets best practices for creating a shared IT platform and discover how our businesses have adapted and right-sized the service provider proposition for different niches (nontechnical). This talk will review the ways in which the fastest growing VSPP business partners have differentiated their offering and empowered their sales forces to promote value, availability and customer comfort with regard to the pay-as-you-go model. Key takeaways will be your ideas on how to prepare your organization for success by leveraging the best practices that are being tested and proven in this innovative test market. Session also scheduled: Tuesday 3:00pm

PAR2501 Cloud Solution Selling: Partner Best Practices Technical Level l Speaker(s) Robin Liong, VMware, Inc. Description Wynn • Chambertin 1 (Partners only) As success builds around cloud solution selling and deployment, best practices have emerged in our partner community. Join this session to hear directly from executives of our successful partners about the strategies and changes they are making to accelerate growth and profits in their business. Topics include deploying a vPractice in their organization, transforming to solutions selling through leveraging VPN solution enablement toolkits (SETs) and establishing partner-to-partner strategies around the emerging cloud go-to-market models. Session also scheduled: Monday 8:30am

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8:00am – 12:00pm PAR4100 VMware Cloud Infrastructure Foundation Solution Track Express Technical Level l Speaker(s) Mike Dargos, VMware, Inc. Description Wynn • Chambertin 2 VMware Solution Track is an in-person sales training session designed to enable VMware Partners to better sell and articulate a VMware solution. Cloud Infrastructure Foundation Solution Track will cover VMware vSphere™ and VMware Site Recovery Manager and how they enable cloud computing in a private, hybrid or public cloud infrastructure. Join us in this interactive classroom presentation, which combines whiteboard tutorials, case-based role-play and selling scenarios. You will learn how to present a comprehensive whiteboard solution customized for senior IT management, application owners and C-level executives. Prerequisites: VSP or equivalent experience with VMware products and solutions. This is not a technical session, but technical professionals in sales roles are welcome to attend. 9:30am – 10:30am Telling an Effective Story: Developing Joint Marketing Campaigns for SI/SO Solutions PAR2144 Technical Level l Speaker(s) Mike Monthei, VMware, Inc. Description Wynn • Alsace 2 (Partners Only) Learn how VMware develops joint marketing campaigns with it’s SI/SO partners to drive demand and sales of cloud computing solutions. In this session you’ll learn about the VMware marketing framework, tools that you can leverage to build out effective campaigns and see examples and success stories of joint marketing campaigns that VMware has run with its SI/SO partners. The purpose of this session is to equip your marketing team with the knowledge on how to effectively tell a cloud computing story that utilizes VMware technology combined with your professional services IP and expertise. PAR2149 Selling and Accelerating the Transition to Enterprise Hybrid Cloud Technical Level l Speaker(s) Brent C. Douglas, VMware, Inc. Rupen Sheth, VMware, Inc. Wynn • Chambertin 1 Description (Partners only) In this session partners will be given an overview of the enterprise hybrid cloud solution and details on how to position and sell the enterprise hybrid cloud solution with details on positioning, objection handling, key business triggers and so on. A technical overview of the solution will be presented, followed by services that can be used to accelerate the journey to the enterprise hybrid cloud. Details of sales enablement assets and technical enablement assets will be provided, which will provide partners with all the material they would need to effectively sell and implement enterprise hybrid cloud solutions for their customers.

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Wednesday, August 31 (continued) 9:30am – 10:30am (continued) PAR3862 VMware Global Partner Programs, Vertical Specialization: Academic, Healthcare and U.S. Federal Area of Interest H, E, G Technical Level l Speaker(s) Laurie Evans, VMware, Inc. Description Wynn • Alsace 1 (Partners Only) Learn how VMware Partner Specialization can help you differentiate your business. This discussion will focus on how to grow your revenue and increase your profitability in the academic, health care and U.S. federal marketplace. VMware Partner Specializations rewards partners who have achieved vertical segment expertise with exclusive access to specific SKUs, unique partner enablement, closed-loop marketing campaigns and VMware sales alignment. 11:00am – 12:00pm PAR2120 Navigating the Infrastructure Cloud Landscape Technical Level l Speaker(s) Avinash Nayak, VMware, Inc. Description Wynn • Chambertin 1 (Partners only) The infrastructure-as-a-service (IaaS) cloud market is a complex place. The list of vendors claiming to offer cloud products and services is growing by the day, and it is becoming increasing difficult to keep track of who is doing what. In this session we will provide some clarity around what the IaaS cloud landscape looks like today and provide guidance around how to best convey the advantages of VMware vCloud™ public and private clouds to your customers. Topics will include an overview of competitive infrastructure cloud offerings and how the VMware vSphere™ and vCloud solution stacks compare. PAR3061 Increase Your Profitability Selling VMware Training Credits! Technical Level l Speaker(s) Geoff Thompson, VMware, Inc. Drew Winkelman, VMware, Inc. Description Wynn • Alsace 2 (Partners only) What happens to your customer’s environment postimplementation? Are they prepared to manage their virtual environment and leverage the technologies that support it? Learn more about this new program and a simple practice to increase your profitability. Set your customers on a path to success and further distinguish your virtualization expertise to your customers by selling VMware Training Credits redeemable for VMware Authorized Training delivered by Certified VMware Instructors. Technology continues to evolve. Solidify your trusted advisor relationship by selling VMware Training Credits: help your customers to realize maximum return on their investment and prepare them for the Journey to their cloud. PAR3382 VMware Retail and Branch Office Best Practices and Solution Overview Technical Level l Area of Interest R Speaker(s) Jessica Cu, VMware, Inc. Colin Huckstep, Cargill Description Wynn • Alsace 1 (Partners only) This session will review the VMware products and go over best practices on selling and using them. The purpose is to give partners a clearer understanding of our retail products and how they can be implemented in different scenarios.

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1:00pm – 2:00pm PAR2118 VMware Renewals: Path to Growth Technical Level l Area of Interest S Bryan Cox, VMware, Inc. Speaker(s) Description Wynn • Alsace 1 (Partners Only) Come see the improvements VMware has made to the overall renewals experience, including major changes in the install base reconciliation process and expand your expertise on upselling support levels on time via the Renewals Central Portal. PAR3219 Product and Feature Adoption Trends in Enterprise Customers Technical Level l Speaker(s) Aditya Phadke, VMware, Inc. Description Wynn • Alsace 2 (Partners only) During this session, the VMware strategic advisory practice will review anonymous trends gathered from VMware’s largest and most complex enterprise customer deployments. We will share key findings with partners about how enterprise customers are progressing in their adoption of virtualization, in what areas they are investing, what are green field opportunities and how partners can potentially lead customers through the cloud journey using some of these benchmarks. 1:00pm – 5:00pm PAR4101 VMware View Solution Track Express Technical Level l Speaker(s) Vivek Narain Chhabria, VMware, Inc. Description Wynn • Chambertin 2 VMware Solution Track is an in-person sales training session designed to enable VMware Partners to better sell and articulate a VMware solution. Join us in this session, where we will discuss the solution, its benefits and positioning, and best practices sales methodology for VMware View™ opportunities. The mix of classroom presentation, role-play simulation and highly successful whiteboard format will teach the basics of the solution components. At the same time, you will be able to practice key tactics in identifying and qualifying opportunities that will be invaluable in real-world customer scenarios. The session will give you the answers you need to carefully guide the customer down the path of desktop virtualization while confidently handling common objections and managing competitive sales situations to help YOU win. Prerequisites: VSP or equivalent experience with VMware products and solutions. This is not a technical session, but technical professionals in sales roles are welcome to attend.

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Wednesday, August 31 (continued) 2:30pm – 3:30pm PAR2373 Looking for Ways to Increase Your Profitability and Leverage All the Tools Available to You as a VMware Partner? Technical Level l Speaker(s) Diane Pefferle, VMware, Inc. Description Wynn • Alsace 2 (Partners only) Customers are asking for your help as they address their own business transformation to IT as a service. Learn how to distinguish your organization to customers in areas such as VMware Cloud Infrastructure and Management, VMware Cloud Application Management and VMware End-User Computing. Partners around the world are combining the VMware best-in-class competency designation and Advantage+ financial incentives, which help accelerate their profitability. Be sure not to miss this session, which will help you monetize your VMware competencies. The tools available to you as part of the five-star-rated VMware Partner Network help companies of any size, business model or market focus. VMware virtualization solution competencies make it easier for your company to distinguish and deliver virtualization expertise to customers throughout the marketplace. Learn how to build your expertise with industry-recognized training and distinguish your organization to customers as a VMware virtualization expert. When you leave this session, you will have clear, actionable next steps to accelerate your time to success in delivering VMware virtualization solutions to your customers.

4:00pm – 5:00pm PAR2341 Best Practices for Selling VMware vSphere Enterprise Plus Technical Level l Speaker(s) Michael Adams, VMware, Inc. Description Wynn • Alsace 1 (Partners only) This session will focus on the best practices for selling the VMware vSphere™ Enterprise Plus edition and acceleration kit. As the highest VMware vSphere offering, Enterprise Plus allows for the creation of the largest virtual machines at the smallest operating cost possible. In addition, the VMware vSphere 5.0 release adds new functionality, which only enhances this powerful value proposition.

PAR3071 Plan, Build and Deliver a VMware Zimbra Cloud Application Business Technical Level l Area of Interest S Speaker(s) Azdio Ballesteros, VMware, Inc. Jing To, VMware, Inc. Description Wynn • Alsace 1 (Partners only) Service providers are challenged to deliver reliable, useful and high-value cloud-based solutions to consumers and businesses alike. As applications in the cloud are increasingly being adopted by many organizations, service providers must continually adapt and deliver new services and offerings to acquire and retain customers. VMware Zimbra® is a next-generation messaging and collaboration solution that delivers a superior user experience with an open and extensible platform for easy integration with public or private cloud applications and data. Zimbra on VMware vSphere™ significantly improves efficiencies and opportunities in both business support system (BSS) and operational support system (OSS) areas while delivering new avenues for growth. In this session you will learn about the steps required to estimate utilization for an initial deployment, grow the platform, operationally support the platform and extend it with valuable services. Zimbra migrations, deployments in multiple geographic regions and the market opportunities for differentiation or upselling of additional services will be covered. Investment and architectural considerations when delivering your Zimbra as a cloud business offering will also be discussed.



PAR3383 How to Sell and Deliver Services Powered by VMware vCloud Technical Level l Speaker(s) Joe Andrews, VMware, Inc. Description Wynn • Chambertin 1 (Partners only) Do you provide hosting or cloud services or want to sell them? This session will cover the VMware cloud strategy and opportunities for service providers to build a business based on the VMware cloud platform and deliver services powered by VMware vCloud™. This session will also cover the basics of the VMware Service Provider Program (VSPP) for both service providers and solution providers looking to sell cloud services. Partner Track Key



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PAR2368 What’s New with VMware vSphere 5.0 Licensing and Pricing Technical Level l Speaker(s) Alberto Farronato, VMware, Inc. Timothy Stephan, VMware, Inc. Wynn • Chambertin 1 Description (Partners only) In this session we will review the updates to VMware vSphere™ 5.0 licensing and pricing. We will also provide an overview of the updated VMware vSphere 5.0 editions and acceleration kits lineup.

PAR2944 Business Case for Trusted Hybrid Cloud Technical Level l Area of Interest E Ravi Kumar, VMware, Inc. Speaker(s) Description Wynn • Alsace 2 (Partners only) Cloud computing promises to change the economics and increase the agility of corporate IT. But IT executives want these benefits with the same level of trust as their existing datacenters. In addition, the cloud model must meet the IT compliance requirements for change management, configuration management, access controls, auditing and logging. Virtualization security solutions provide control and visibility to build trusted clouds, providing customers the opportunity to leverage public clouds to increase agility and efficiency. Customers are looking for strategic advisors to help them with the technology and process changes required to build trusted hybrid clouds that leverage their existing investments. This session will address the business benefits of securing business-critical applications and information, VMware View™ deployments and private clouds with VMware vShield™ products. In addition, the session will provide an ROI/TCO model and payback period to assist in creating a clear and compelling business case for virtualized security. Attend this session to discuss selling strategies to become a strategic advisor in your organization and customer base. Session also scheduled: Monday 8:30am

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Thursday, September 1 10:30am – 11:30am PAR3069 Differentiating Virtualization Solutions in Competitive Environments Technical Level l Speaker(s) Jenny Fong, VMware, Inc. Description Wynn • Alsace 1 (Partners only) Whether you are facing a competitive deal or building an RFP, it is important to be equipped with knowledge about various virtualization solutions. This session will introduce the VMware Advantage framework for clearly communicating VMware’s advantages over server virtualization competitors, with a special focus on vSphere 5’s new features and capabilities. This session will also take a closer look at the new vSphere 5 licensing model and how it compares to Microsoft Hyper-V and Citrix XenServer. Session also scheduled: Tuesday 4:30pm

PAR3251 Selling VMware for Business-Critical Applications Technical Level l Speaker(s) Shruti Bhat, VMware, Inc. Description Wynn • Alsace 2 (Partners only) VMware customers are increasingly virtualizing business-critical applications, including Microsoft Exchange, SQL Server, Oracle and SAP, as they advance in their virtualization journeys. This creates a huge business opportunity for VMware partners to expand the VMware footprint in existing accounts. As customers move beyond the basic benefits of consolidation for their legacy applications, partners can sell higher value-added solutions, including business continuity, security, performance and cloud management. This session will present a sales playbook with best practices to qualify, engage and close opportunities in virtualizing business-critical applications. We will also share current trends in the market and existing VMware resources such as best practices, sales positioning guides and reference architectures that can be leveraged. Session also scheduled: Tuesday 11:30am

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PAR3340 Selling VMware vCenter Site Recovery Manager 5 and VMware vSphere Replication Technical Level l Speaker(s) Gaetan Castelein, VMware, Inc. Gil Haberman, VMware, Inc. Wynn • Chambertin 1 Description (Partners only) Business continuity is the single most important driver for virtualization, ranking ahead of consolidation and cost savings in customer surveys. With the introduction of VMware vCenter™ Site Recovery Manager 5 and VMware vSphere™ Replication, partners can now extend the benefits of virtual disaster recovery to smaller sites and tier-2 applications. In this session, we will present an overview of Site Recovery Manager 5 and its key new capabilities, including Automated Failback and Planned Migration. We will also introduce vSphere Replication, the industry’s first hypervisor-based replication product, which provides a more manageable and cost-efficient alternative to traditional storage-based replication. Finally, we will present the new licensing model for Site Recovery Manager 5, providing a particularly attractive entry price for smaller customers. Together, these capabilities enable partners to expand the Site Recovery Manager business to smaller sites, effectively competing against traditional host-based replication. Partners also have an opportunity to expand disaster recovery protection in existing accounts to cover tier-2 applications. We will cover opportunities and sales motions to efficiently pursue these opportunities. Session also scheduled: Tuesday 4:30pm

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Thursday, September 1 (continued) 12:30pm – 1:30pm PAR3227 Management Overview Part 1 of 2: Portfolio Overview and Sales Strategy Technical Level l Speaker(s) Jerry McLeod, VMware, Inc. Elizabeth Mitchell, VMware, Inc. Description Wynn • Alsace 2 (Partners only) Through 2012, partners who are successful selling basic virtualization and consolidation solutions are well positioned to be the largest recipients of infrastructure and cloud management revenue. Attend this session to learn how selling VMware Management Solutions provides a quick path to capitalize on a market that is projected to grow at nearly 30 percent annually. The session will provide attendees with an overview of the VMware Management Portfolio, ranging from ease-of-use VMware vCenter™ Operations, which is ideal as a VMware vSphere™ add-on sale, to strategic sales opportunities such as vCenter Configuration Manager, used for managing customer security and compliance requirements. Partners will learn how VMware delivers customer value and partner profitability at each stage of the customer journey; how to sell, position and identify opportunities; and how VMware supports partner sales through the development of go-to-market solutions for automated operations management, private cloud self-service, security and compliance, IT service management and application management. Session also scheduled: Monday 10:00am

PAR3269 Zimbra: The New SMB Game Changer Area of Interest S Technical Level l Speaker(s) Paul Murphy, VMware, Inc. Description Wynn • Chambertin 1 (Partners only) Messaging is a key pain point for the small and midsize segment. With the integration of the VMware Zimbra® product VMware now has a cutting-edge solution that is better, less costly and easier to use than anything else on the market. Join this session to learn about the product and hear from our sales experts on the strategies that are truly reasonable with your customer base. This technology will give you a competitive edge in your market and allow you to acquire new customers and expand your footprint within existing accounts. Session also scheduled: Monday 10:00am

PAR4140 Winning with VMware End-User Computing Solutions (Competitive) Technical Level l Speaker(s) Myndi Garrett, VMware, Inc. Description Wynn • Alsace 1 In this session, partners will learn how to handle competitive situations around VMware End-User Computing (EUC) solutions. You will learn how to drive conversations with customers when they encounter feature-tofeature comparisons and how to differentiate VMware from major competitors. And you will come away clearly understanding how the EUC business strategy competitively differentiates VMware from other vendors. Session also scheduled: Tuesday 10:00am

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2:00pm – 3:00pm PAR1993 Got Pipeline? Top Tools and Strategies to Increase Your Pipeline Technical Level l Speaker(s) Jennifer Ambrose, VMware, Inc. Description Wynn • Alsace 1 (Partners Only) Join VMware’s Partner Marketing team for a practical, hands-on session where you’ll learn how to use the latest tools available to you to find and attract more customers, generate more pipeline and ultimately win more business. Session also scheduled: Tuesday 3:00pm

PAR2377 Accelerate Desktop Virtualization Sales Technical Level l Speaker(s) Betty Junod, VMware, Inc. Trisha McCanna, VMware, Inc. Wynn • Chambertin 1 Description (Partners only) The entire industry is talking about virtual desktop infrastructure (VDI) and the huge market potential to be realized over the next few years. More and more customers are asking about VDI and are looking to you to be the expert to help guide them through the journey take their end-user computing environment to the cloud. This session will provide an overview of the VMware View™ solution and how it fits into the overall vision and helps you to focus your efforts in building an end-user computing practice. We will review the various use cases and sales plays as well as break down recent customer wins and share sales best practices. Learn how to accelerate your end-user computing pipeline and avoid common pitfalls that can stall your business. Session also scheduled: Monday 8:30am

PAR3245 Management Overview Part 2 of 2: Whiteboarding the Customer Value Proposition Technical Level n Speaker(s) Martin Klaus, VMware, Inc. Description Wynn • Alsace 2 (Partners Only) Are you looking for a simple, yet effective way to show customers how VMware Management Solutions combined with your expertise can help solve their challenges and support their journey to delivering IT as a Service? Look no further. The new VMware Management Whiteboard is an interactive exercise designed to help prepare you for your next important customer conversation. The Whiteboard playbook provides best practices techniques for delivering the VMware Management value proposition and provides specific examples of how VMware Management tools and process improvements can help them more effectively manage an increasing number of VMs, ensure better SLAs and respond to higher rate of change with the same number of people and budget resources. Because the whiteboard is focused on best practices and recommendations for getting more return out of existing VMware investments, it allows you to engage your clients in the conversation and agree on an action plan for additional business opportunities going forward. Best of all, the whiteboard can be customized and extended as needed whether you’re drawing on the back of a napkin or presenting to room full of people. Session also scheduled: Monday 11:30am

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Technology Exchange for Alliance Partners Overview

Monday, August 29

All Technology Exchange for Alliance Partners sessions will be held at the Wynn

9:30am – 10:30am TEX3051 Adopting VMware Technology Using Validation Services Technical Level n Speaker(s) Tim Harris, VMware, Inc. Description Wynn • La Tache 1 VMware partners can provide critical value to our broad customer base by rapidly adopting a wide range of VMware related technologies and using them effectively. VMware Validation Services are a set of lab and engineering resources designed to assist with this goal, specifically helping ISV partners build solutions around our technologies so that they can differentiate their offerings and increase overall customer value.

Technology Exchange for Alliance Partners track focuses on the needs of ALL developers building and delivering solutions on VMware platforms. This track will provide valuable information on the APIs, tools and resources available to develop and delivery on VMware platforms in public or private clouds; cloud or hybrid environment; best practices for application development and delivery on VMware products delivered in the enterprise; VMware updated APIs and tools to build and integrate with VMware products; VMware product roadmaps for vSphere, vFabric, vCloud, End User Computing products and solutions; and new program benefits for Technology Alliance Partners. Meals The Wynn, Lafite Ballroom Continental Breakfast: Monday–Tuesday 6:30am – 8:00am Wednesday–Thursday 7:00am – 8:30am Lunch: Monday–Thursday 12:00pm – 1:30pm

This session will provide detailed information on the various validation offerings available to these VMware partners: performance validations on VMware vSphere™, end-user computing validations with VMware View™, business continuity validations including VMware vCenter™ Site Recovery Manager, and software-as-a-service migration services using VMware vCloud™ Director and VMware vShield™. For each validation, we will quickly summarize the process and technical goals of the service, and then we’ll provide detailed examples of challenges we have helped overcome in each type of service. Attendees will come away understanding what services they can leverage if they work with or are an ISV partner and will also learn generic best practices for adopting these sets of technology. However, this general learning applies across the wider solution provider and system integrator partner ecosystem. TEX3840 The Future of Identity Management and Identity Federation in VMware vCloud Director Technical Level s Speaker(s) Ratnadeep Bhattacharjee, VMware, Inc. John Stewart, VMware, Inc. Description Wynn • La Tache 2 (TAP Members Only) Enterprises and service providers have a need to manage user identities in a single location. The current VMware vCloud™ Director solution does not make that easy. The next generation of vCloud Director products will ensure that provider and tenant identities can be integrated with the enterprise or service provider’s existing infrastructure. Other key features will include the ability to federate user identity so that users can access resources across multiple clouds. This session will explain the vCloud Director identity management platform and what enterprises and service providers must to do use it. We also want to validate that the solution meets the needs of our customers and partners.

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Monday, August 29 (continued) 11:00am – 12:00pm TEX2833 Reference Architecture to Autoscale an Instance of Apprenda’s SaaSGrid Application Fabric for .NET through VMware vCloud Director Technical Level n Area of Interest S Abraham Sultan, Apprenda Speaker(s) Description Wynn • La Tache 2 This session will discuss how to create an integrated framework to autoscale infrastructure supporting a .NET based cloud application fabric on the VMware vCloud™ platform. VMware vFabric Hyperic® HQ is employed to monitor and manage SLAs of the underlying Apprenda SaaSGrid application fabric. In the event of an SLA violation, Hyperic will trigger an alert to take corrective actions, such as spinning up and adding a new node as a virtual machine to a running SaaSGrid instance as a vApp and requesting that SaaSGrid provision that node as extra capacity for use by guest applications, thereby ensuring that SLAs can again be met without any human intervention. What is so unique in this solution is that the grid could scale at the Web tier, application tier or database tier independently, without any human interaction. A demonstration will be included to illustrate the solution. TEX3178 Go to Market with VMware: Introducing the VMware Solution Exchange (VSX) for Partners and Developers Area of Interest E Technical Level l Speaker(s) Kristen Edwards, VMware, Inc. Sheryl Sage, VMware, Inc. Description Wynn • La Tache 1 In this session we will introduce and demo the VMware Solution Exchange (VSX), our latest enhancement to the Technology Alliance Partner Program (TAP). VSX is a new marketing and sales platform that enables partners and developers to list, collaborate and sell virtualization solutions. VSX enables VMware customers to discover, engage and deploy partner solutions including dependent VMware plug-ins, vApps and virtual appliances within a partner’s solution listing.




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12:30pm – 1:30pm TEX2966 How to Build a Distributed Firewall Technical Level s Speaker(s) Jakob Andersen, VMware, Inc. Kristian Lassen, VMware, Inc. Description Wynn • La Tache 2 This session will demonstrate how to build and deploy a distributed firewall solution. You will learn how a solution can easily deploy agent virtual machines and VMware vSphere™ installation bundles to individual VMware ESX® hosts and have them integrate seamlessly with core vSphere features such as distributed virtual filter, distributed resource scheduling, high availability, fault tolerance, maintenance mode and the vSphere permission model. TEX3384 VMware vSphere Out of the Box: Developing Embedded OEM Opportunities with VMware Technical Level l Area of Interest S Speaker(s) Ken Brady, VMware, Inc. Description Wynn • La Tache 1 Independent software vendors (ISVs) in many vertical markets are realizing that delivering a preconfigured, ready to go, turnkey solution with VMware vSphere™ has many benefits. These advantages include providing server consolidation, business continuity, high availability and disaster recovery solutions to an ISV’s application while also reducing implement time. This session will highlight a few solutions that are already in production, overview the TAP OEM program, and provide details on best practices for architecting embedded solutions.

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Tuesday, August 30 10:00am – 11:30am TEX3960 The Future of the VMware vSphere and VMware vCloud APIs Technical Level s Speaker(s) Jeff Hu, VMware, Inc. Mahesh Ramachandran, VMware, Inc. Description Wynn • La Tache 1 & 2 (TAP Members Only) This session will present future directions for the VMware vSphere™ and VMware vCloud™ APIs and the related SDKs and CLIs. Session also scheduled: Thursday 10:00am

11:30am – 12:30pm vCloud Roadmap TEX4062 Technical Level n Speaker(s) Edward Dinel, VMware, Inc. Description Wynn • La Tache 1 & 2 This session will present what future directions of hybrid cloud from VMware might look like, along with the future of the virtual datacenter and how to think about the need for value in and around the vCloud. Session also scheduled: Thursday 11:30am

1:00pm – 2:00pm TEX3414 End-User Computing Roadmap Technical Level l Speaker(s) Phil Montgomery, VMware, Inc. Noah Wasmer, VMware, Inc. Description Wynn • La Tache 1 & 2 (TAP Members Only) This session will cover the End-User Computing (EUC) roadmap. Attendees will gain an high-level view of what’s coming up with VMware View™, VMware Horizon, VMware ThinApp™, Zimbra® and other end-user computing products and solutions.

can you get where you want to go faster? you can CA Technologies time-to-value highway. It’s the fast lane to effective cloud migration and service delivery. By leveraging embedded instrumentation, centralized, enterprise-wide infrastructure reporting, and integration co-developed with VMware, we can help you plan, design, deliver and optimize a management solution for your physical, virtual, and cloud infrastructure. At a lower cost. With fewer errors. In minutes instead of months. It’s the highway to business agility for the enterprise. And, for the IT professional, the highway to broader responsibility and growth. The CA time-to-value highway. It’ll take you where you want to go. Faster.

2:00pm – 3:00pm TEX2522 VMware View Roadmap for Alliance Partners Technical Level n Speaker(s) Mike Coleman, VMware, Inc. Robert Baesman, VMware, Inc. Description Wynn • La Tache 1 & 2 (TAP Members only) This session will provide a glimpse of the VMware View™ roadmap.



To see how CA Technologies can help you, visit us at Booth #439 or ca.com


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Copyright © 2011 CA. All rights reserved.

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Tuesday, August 30 (continued) 3:00pm – 4:00pm TEX2498 VMware vFabric Roadmap Technical Level n Speaker(s) Charles Lee, VMware, Inc. Killian Murphy, VMware, Inc. Description Wynn • La Tache 1 & 2 (TAP Members only) The VMware Cloud Application Platform helps organizations modernize applications, adopt high-performance data technologies and move to platform as a service. This session provides an introduction to vFabric, Cloud Foundry, and their roadmaps.

6:00pm – 7:00pm TEX1564 Interfacing with VMware vCloud Made Easy with API and SDK Technical Level s Speaker(s) Prasad Pimplaskar, VMware, Inc. Mahesh Ramachandran, VMware, Inc. Description Wynn • La Tache 2 This session provides an introduction to the VMware vCloud™ API and SDK. It will describe the vCloud API with an emphasis on what’s new in vCloud 1.5. The vCloud SDK will also be discussed, along with how it makes the developer’s life easier when programming with the vCloud API.

5:00pm – 6:00pm VMware vSphere Single-Sign-On Technical Preview TEX1304 Technical Level n Speaker(s) Gancho Manev, VMware, Inc. Alvin Wen, VMware, Inc. Description Wynn • La Tache 1 (TAP Members only) As the VMware vSphere™ ecosystem grows, the need for single-sign-on (SSO) services to ensure security, usability and auditability becomes increasingly apparent. We will describe the work we are doing to deliver vSphere SSO services in an upcoming release and provide technical details on how you can prepare your components to integrate with these services.

TEX1663 Secret Recipe: Storage Design and Considerations for Enterprise Hybrid Cloud Deployment Technical Level s Speaker(s) Lucas Nguyen, VMware, Inc. Wen Yu, VMware, Inc. Description Wynn • La Tache 1 It may be obvious that the new VMware vSphere™ 5 and VMware vCloud™ Director storage enhancements help make possible a highly available, highly scalable cloud. But how do you design a hybrid cloud to take full advantage of the new enhancements?

TEX2923 VMware vCenter Orchestrator Workflow Development Best Practices Technical Level n Speaker(s) Savina Ilieva, VMware, Inc. Joerg Lew, vcoportal Wynn • La Tache 2 Description Automation is key to achieving agility and scalability in cloud environments. VMware vCenter™ Orchestrator enables automation by assembling workflows that capture best practices followed by cloud administrators. This session aims to provide administrators with the best practices for developing and running Orchestrator workflows.




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The purpose of this session is to unveil the secret recipe for key storage design principles and considerations for every layer of the vCloud Director hybrid cloud stack: vSphere, vCloud Director, VMware vCenter™ Chargeback, VMware vShield™ and VMware vCloud™ Connector.

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Wednesday, August 31 8:00am – 9:00am TEX1442 Integrate with VMware vCenter Orchestrator Technical Level s Speaker(s) Subramanya Kumar, VMware, Inc. Aleksandar Petkov, VMware, Inc. Description Wynn • La Tache 1 In this session you will learn how to develop “content” for VMware vCenter™ Orchestrator. Beginning with custom workflows and actions, we will go through all the integration points where you can add functionality to Orchestrator or integrate your system. 8:30am – 9:30am VMware vSphere API Best Practices TEX1827 Technical Level n Speaker(s) Balaji Parimi, VMware, Inc. Description Wynn • La Tache 2 VMware vSphere™ Web services SDK provides the interfaces to programmatically manage the vSphere platform. This session will explain the best practices in using the various APIs to administer and manage vSphere iimplementations. It will also cover the most common pitfalls and alternatives for overcoming certain limitations. This session can help vSphere Web services SDK application designers and developers and vSphere administrators who write custom scripts through the presentation of various use-case scenarios. (Familiarity with the vSphere Web services SDK is assumed.) 9:30am – 10:30am TEX3841 Virtualizing Real-Time Apps Telco and Unified Communications Technical Level l Area of Interest T Speaker(s) Robert Campbell, VMware, Inc. Description Wynn • La Tache 1 From vApps to VMware vMotion®, from email to security, from desktop to server, is SIP finally making its way into the datacenter? Historically, datacenter and telecommunications environments have been managed separately, each with separate budgets, separate resources and separate, sometimes spotty, high-availability and disasterrecovery solutions. As virtualization and the cloud have become mainstream, speculation as to when—or even if—real-time applications such as mission-critical voice would ever be virtualizable. VMware has been collaborating with many partners in this space. Come and join us as we share the progress that has been made to date with a clear glimpse of what’s to come in the near future.




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10:00am – 11:00am TEX2686 Automating VMware View with PowerCLI Technical Level n Speaker(s) Laurynas Kavaliauskas, VMware, Inc. Alton Yu, VMware, Inc. Description Wynn • La Tache 2 Introduced in VMware Virtual Infrastructure 3, VMware vSphere™ PowerCLI has quickly become one of the most adopted tools for administrating VMware. VMware plans to follow this up with VMware PowerCLI for View. Come and learn what to use it for and how it will make your life easier. Learn how to bridge the vSphere and View PowerCLI tools for seamless infrastructure service provisioning and management automation. We’ll also give you tips on how PowerShell scripts can simplify virtual desktop environment administration and how complex tasks can be accomplished in a matter of seconds. 11:00am – 12:00pm Securing VMware vSphere with vSphere APIs TEX2112 Technical Level s Speaker(s) Steve Jin, VMware, Inc. Description Wynn • La Tache 1 Security has always been one of top priorities in computing infrastructure, especially in virtualized environments. In this session, you will learn security-related VMware vSphere™ APIs and how to use them effectively to secure your vSphere environment according to the VMware Security Hardening Guide. Real sample code and best practices will be illustrated and discussed in the session. 11:30am – 12:30pm TEX2702 Autoscaling Enterprise Applications in the Cloud Technical Level s Speaker(s) Gilbet Lau, VMware, Inc. Alton Yu, VMware, Inc. Wynn • La Tache 2 Description This session will walk you through how we used VMware vSphere™, VMware vCloud™ Director, and VMware vFabric™ Hyperic® to build autoscaling capabilities into some business-critical applications. We’ll start with the architectural design and how we made our decisions, and then discuss the actual implementation, including what went smoothly and what didn’t. We’ll talk about the hurdles we ran into along the way and how you can avoid them.

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Wednesday, August 31 (continued) 12:30pm – 1:30pm TEX3246 VMware vCenter Chargeback API and SDK Technical Level s Speaker(s) Kumar Gaurav, VMware, Inc. Subramanya Kumar, VMware, Inc. Description Wynn • La Tache 1 This session is targeted at partners and customers who are interested in using the rich set of VMware vCenter™ Chargeback APIs and the newly developed SDK. A comprehensive overview of the API and SDK will be presented, along with a discussion of validation (XSD) and automation. The same set of SDK APIs will then be used to demonstrate an interesting cross-product integration. 1:00pm – 2:00pm Creating Linux and Windows vApps for the Cloud TEX1832 Technical Level n Speaker(s) Sridevi Ravuri, VMware, Inc. Rajesh Khazanchi, VMware, Inc. Description Wynn • La Tache 2 More and more enterprises are using virtualized environments. Software vendors would like to be able to deliver their applications as easy-to-install and -configure virtual appliances for single or multiple virtual machines. This session will help these vendors understand how to create Linux and Windows vApps that can be deployed easily on the cloud. 2:00pm – 3:00pm TEX4160 VMware View Backup Architecture: Design and Implementation Technical Level n Area of Interest F Speaker(s) Laurynas Kavaliauskas, VMware, Inc. Ravindra Neelakant, VMware, Inc. Description Wynn • La Tache 1 This session will describe various backup implementation considerations and how to build VMware View™ backup solutions. We will show overall VMware View component life-cycle workflow and dive into different desktop deployment scenarios. You will learn to identify various automation APIs and to tailor backup software for VMware View environments. We will also cover best practices for backup and disaster-recovery.




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2:30pm – 3:30pm TEX3216 McAfee Partner Session: Cloud Security and the Framework for Assurance Technical Level n Speaker(s) Jeremiah Cornelius, VMware, Inc. Raj Samani, McAfee Description Wynn • La Tache 2 Migration to public cloud computing presents tremendous opportunities for businesses. For instance, massive efficiency savings are possible in both IT expenditures cost of innovation. However, as they are with any new set of opportunities, businesses will be faced with new challenges. Meeting existing requirements for security and compliance represents the biggest obstacle to taking advantage of a public cloud strategy. Businesses must balance security concerns: Where an internal, dedicated infrastructure can be fully transparent, a shared public cloud environment, despite its improved economics, often provides no transparency as to the security maturity of the service provider. A cloud strategy that is rooted in virtualization technology and current datacenter investments promises a path to the cloud that extends IT security policy and operation toward the horizon of hybrid and public clouds. One key to achieving this is providing the necessary transparency, and ultimately assurance to businesses that their security requirements are being satisfied. Learn how McAfee and VMware are working with industry to develop a global assurance framework that applies to public and private cloud infrastructure, based on existing standards and controls in place today. Understand how your business can leverage public cloud without losing transparency, and stay ahead. Learn how McAfee and VMware are working with industry, toward the development of a global assurance framework that applies to public and private cloud infrastructure, based on existing standards and controls in place today. Understand how your business can leverage public cloud without losing transparency, and stay ahead. 3:30pm – 4:30pm TEX1928 Implementing Application Awareness in the Web Client Technical Level s Speaker(s) Laurent Delamare, VMware, Inc. Tom Stephens, VMware, Inc. Description Wynn • La Tache 1 If you have ever wanted the ability to check on the status of a application from within the VMware Web client, this session is for you. Not only will this session cover how to leverage the application-aware API to provide a higher level of availability, but you’ll also learn how to extend the functionality of the GUI.

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Wednesday, August 31 (continued)

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4:00pm – 5:00pm TEX3304 Virtualized Solutions for Health Care: A Primer Technical Level n Area of Interest H Pramod Mahadevan, VMware, Inc. Speaker(s) Description Wynn • La Tache 2 This session will help VMware partners understand how to create, package and sell virtualized solutions in the health care vertical market. We will walk through a few validated health care solutions and architectures and explain how application validation and reference architecture testing can be done for the VMware vSphere™, VMware View™ and VMware vCenter™ Site Recovery Manager products. We will also discuss the assistance VMware can provide to partners. 5:00pm – 6:00pm Integration and Solution Opportunities for Application ISV Partners TEX2830 Technical Level n Speaker(s) David Korsunsky, VMware, Inc. Description Wynn • La Tache 1 In this session we will review how VMware ISV partners can integrate their products with the VMware platform to create technical solutions that can provide differentiation and competitive advantage. We will begin by looking by looking at the VMware three-layer stack and the products contained in each layer. We will then discuss the opportunities for ISV partners to create joint solutions within each layer. Where appropriate, we will look at examples of ISV partners who have already successfully developed these types of solutions, and examine how they have been successful with these solutions in market. Finally, we will look at how these solutions can plug into the recently announced VMware Solutions Exchange (VSX) program. 5:30pm – 6:30pm TEX2383 CIM Extensibility in vSphere 5 Technical Level n Speaker(s) Anne Marie Merritt, VMware, Inc. Description Wynn • La Tache 2 CIM (Common Information Management) standard defines structured, standardized interfaces to manage hardware and software. This session provides an overview of how CIM infrastructure is designed and implemented for a plugin provider in vSphere ESX 5.0. The session will also go into some detail on internals of DMTF and SMI-S industry standards. It will also cover design considerations and limitations of developing the provider plugin on ESXi embedded platform, resource utilization analysis, ecosystem certification, hosting requirements and upcoming CIM features in vSphere product. The session will go into some detail on DMTF and SMI-S standards. It will also cover design considerations, limitations of developing on the ESX embedded platform, some resource utilization analysis. Finally, it will discuss the partner ecosystem certification mechanism, hosting requirements, and upcoming features.




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Thursday, September 1 10:00am – 11:30am TEX3960 The Future of the VMware vSphere and VMware vCloud APIs Technical Level s Speaker(s) Jeff Hu, VMware, Inc. Mahesh Ramachandran, VMware, Inc. Description Wynn • La Tache 1 & 2 (TAP Members Only) This session will present future directions for the VMware vSphere™ and VMware vCloud™ APIs and the related SDKs and CLIs. Session also scheduled: Tuesday 10:00am

11:30am – 12:30pm vCloud Roadmap TEX4062 Technical Level n Speaker(s) Edward Dinel, VMware, Inc. Description Wynn • La Tache 1 & 2 This session will present what future directions of hybrid cloud from VMware might look like, along with the future of the virtual datacenter and how to think about the need for value in and around the vCloud. Session also scheduled: Tuesday 11:30am

12:30pm – 1:30pm TEX1433 Providing Storage Intelligence to Your Cloud Computing Environment Technical Level n Area of Interest S Speaker(s) Ronald Kwan, VMware, Inc. Lucas Nguyen, VMware, Inc. Description Wynn • La Tache 2 Virtualization is a modernization catalyst and an enabler for cloud computing. Advanced storage features of VMware vSphere™, such as VMware Storage Distributed Resource Scheduler, multipathing enhancements, policybased storage management, VMware vStorage APIs for Storage Awareness and the enhanced VMware vStorage Virtual Machine File System, enable your datacenter to become an efficient and resilient private cloud. Your datacenter can evolve into a shared resource pool that is self-optimizing, fault tolerant and self-protecting. Session also scheduled: Thursday 1:30PM

1:00pm – 2:00pm TEX3415 Developing Cloud Solutions with the VMware vCloud API Technical Level s Speaker(s) Ryan Sweet, VMware, Inc. Description Wynn • La Tache 1 This developer-oriented session will focus on tools, techniques and patterns for building successful applications using the VMware vCloud™ API. We will present a brief overview of the API, look in detail at the new API features in vCloud Director Toledo and then build an actual cloud application using the vCloud API. 1:30pm – 2:30pm Providing Storage Intelligence to Your Cloud Computing Environment TEX1433 Technical Level n Area of Interest S Speaker(s) Ronald Kwan, VMware, Inc. Lucas Nguyen, VMware, Inc. Description Wynn • La Tache 2 Virtualization is a modernization catalyst and an enabler for cloud computing. Advanced storage features of VMware vSphere™, such as VMware Storage Distributed Resource Scheduler, multipathing enhancements, policybased storage management, VMware vStorage APIs for Storage Awareness and the enhanced VMware vStorage Virtual Machine File System, enable your datacenter to become an efficient and resilient private cloud. Your datacenter can evolve into a shared resource pool that is self-optimizing, fault tolerant and self-protecting. Session also scheduled: Thursday 12:30PM

2:30pm – 3:30pm TEX2824 Challenging VMware View Use Cases from ISV Partners Technical Level n Area of Interest H Speaker(s) Tim Harris, VMware, Inc. Description Wynn • La Tache 1 As virtual desktop infrastructure (VDI) becomes more mainstream in the enterprise, many questions persist about which applications are most challenging for deployment in such a model and what techniques can be used to work around those challenges. VMware validation services support ISV partners who are interested in answering these questions for their applications, and in this session we will discuss some of the learnings from this broad set of VMware View deployments. Specifically, we will look at three important vertical markets where VDI deployments are becoming common: health care, education and software-as-a-service applications. We’ll then delve into one application in each area, showing the detailed testing that has been done and what has been learned from that testing. We’ll highlight some common challenges, such as using USB redirection or accessing the application across a WAN, and will then provide specific best practices for working around the challenges in recent versions of VMware View™. We will also provide general guidance around observed differences between zero and thin clients running PC over IP, so that we can quantify the impact of such choices in a private cloud. Attendees will leave with specific techniques to help their VMware View deployments succeed in the enterprise and will also learn something about the ecosystem of ISV partners working hard to help ensure the transition to VDI is not a painful one.




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Hands-on Labs Overview The VMworld Hands-On Labs (HOLs) are yet again taking a leap forward to provide a user experience greater than any other in the industry with 24000 lab hours being made available to conference attendees during VMworld. The HOLs will be serviced by a globally distributed public cloud which stretches across our Sponsor Datacenters; Switch in Las Vegas, Terremark in Miami, and COLT in Amsterdam all powered by vSphere 5.0 and vCloud Director 1.5.

Thank you to our generous lab sponsors for providing the equipment to run the hands-on labs:

MDSV MANAGED DATA SYSTEMS VIRTUALIZED

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Technical Level s

HOL02 Managing Your Hybrid Cloud

HOL05 Datacenter Migration and Disaster Recovery Protection for Your Virtual Environment

The Lab Participant will be involved in an acquisition scenario that demonstrates operational synergies and costs savings of the acquisition to their shareholders while mitigating the geographical distances and therefore network latency issues. The Lab includes the adoption of a Private/Public Hybrid Cloud model, where workloads are moved into a local Public Cloud provider.

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This Lab addresses real-world needs for Cloud Administration. The Participant will have hands-on access to Cloud Administrator to gather the utilization, capacity, and billing data needed to make decisions and effectively operate your Cloud.

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HOL04 Reducing Unplanned Downtime in Your Virtual Environment

This Lab allows the Participant to directly extend the use of a vSphere environment as an internal cloud with vCloud Director. Using a real-world scenario, the Participant will enable multi-tenancy for internal cloud and extend limited local resources with external, standardized, vCloud offerings.

HOL03 Reporting on Your Hybrid Cloud


HOL01 Building Your Hybrid Cloud

Technical Level s

Labs are located in Hall D. Please enter through Venetian Ballroom F. Available: Sunday, Aug. 28 2:00pm – 8:00pm Monday, Aug. 29 7:00am – 3:00pm 5:00pm – 8:00pm Tuesday, Aug. 30 10:00am – 10:00pm Wednesday, Aug. 31 7:00am – 7:00pm 7:00am – 4:00pm Thursday, Sept. 1



Hands-on Labs

New this year—The Labs have been designed around typical customer use case and business scenarios. This will allow conference attendees to have a hands-on experience exercising workflows that relate toreal-world scenarios. There will be 27 distinct labs available; two of which will have manuals available in German and Japanese along with the default English. We will also be offering threepartner labs this year from Cisco, EMC and NetApp. For the full list of labs being offered please refer to the Content Catalog U.S. on vmworld.com.

Hands-on Labs Key

Partner Track

This Lab engages the participant in solving the problems of Business continuity for applications and management infrastructure. The participant uses vCenter and other vSphere offerings to bring protection to Tier 1 applications at various levels of recovery.

Technical Level s

In this Lab, the Participant leverages select VMware technologies to complete a datacenter migration. Following the migration, the Participant will configure DR protection of their primary datacenter. The participant then completes a test of their DR plan and initiates a live failover of the virtual infrastructure to a recovery site. Upon successful completion of the failover to the recovery site, the Participant validates the environment and initiates an automated failback to the primary site.

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Hands-on Labs (continued) HOL06 Optimizing Your Virtual Network Structure and Consolidating Network Management

HOL08 Exploring Your Core Email and Collaboration Services Migration Options

(Available in English, German and Japanese)

Technical Level s

Technical Level s

This Lab offers Participants hands-on experience to upgrade from a simple networking environment to a structured networking environment with more possibilities and less management. Lab Participants will upgrade from a single virtual Standard Switch to a virtual Distributed Switch and give the Participants hands-on experience to integrate the Cisco Nexus 1000v Switch in the environment. HOL07 Using Virtual Distributed Switches and Network I/O Control on Your Network Technical Level s

In this Lab Participants gain knowledge on advanced configuration possibilities of virtual Distributed Switches and Network I/O Control through active involvement in a real-world scenario. The Lab involves Participants in using NIOC to control network bandwidth between a vMotion and an NFS network and control network bandwidth between Virtual Machines.

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The Lab Participant assumes the role of a Mail and Collaboration Systems Administrator tasked with a company-wide migration to the Zimbra platform from their existing Exchange 2007 system. This Lab gives the Participants hands-on experience with Zimbra’s Exchange migration tool. HOL09 Improve Troubleshooting and Performance Tuning for Your Virtual Environment


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Push Button. Create Server. Find out why Terremark’s Enterprise Cloud and vCloud™Express platforms are home to leading websites and some of the most mission-critical enterprise applications on the Web. Visit us this week at Booth 1021.

www.terremark.com

Technical Level n

This Lab provides Participants with a primer on troubleshooting and configuration using vCenter features; Performance Metric Dashboard Screens, Alarms, and Advance Chart Options. The Participant will be presented with scenarios that require the resolution of Memory, Storage, Networking and CPU issues; focusing on our latest basic feature sets.


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© 2011 Terremark Worldwide, Inc. All rights reserved.

HOL10 Advanced Troubleshooting and Performance Tuning for Your Virtual Environment

HOL11 PaaS: Enabling the Scalability of Your Cloud Application Infrastructure

Technical Level s

This Lab has the Participant start from a development environment setup with the application resources and walks through the registration process for creating an account of the VMware Cloud Foundry. The participant will actively engage with the environment by pointing the development environment to VMware Cloud Foundry and deploying the application within a scenario. The Participant then interacts with the application using simple commands to elastically scale the application infrastructure.

This Lab allows the Participant to use advanced tools for detecting and resolving performance problems in a virtual infrastructure. The Lab will build upon performance topics presented in Part 1 of the lab. This lab assumes ‘determining a performance problem exists’ components have been covered in Lab1, and focuses directly on scenarios where the latest advanced performance troubleshooting tools assist in resolving performance issues.

Technical Level s

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Hands-on Labs (continued) HOL12 Optimizing Data Access for Your Cloud Infrastructure Technical Level s

The Lab will allow the Participant to actively explore how to use VMware technologies to make their data globally accessible, scalable and redundant with high performance. The scenario will center around the need to design an architecture to be scalable across geographical locations and between private and hybrid clouds; all while maintaining high performance and avoiding bottlenecks. HOL13 Enable Your Cloud Infrastructure for Mobility, Agility and Flexibility Technical Level s

The Lab Participant will engage in a scenario addresses the current theme where the future power of infrastructure virtualization (i.e. mobility, agility, flexibility, etc.) moves to the application layer. Infrastructure teams and application teams will soon be working much closer together and leaders of tomorrow will be well versed in this new middle ground. The Lab scenario will include the deployment of TC Server and process where loads are run against java apps with stock configuration.

HOL14 Leverage the Command Line Interface Automation Across Your Evolving Environment Technical Level n

This Lab provides hands-on experience with scripting a vSphere environment using PowerCLI. The Participant learns about the PowerCLI scripting tools to automate, integrate, and extend vSphere in their environment. The Participant gain a practical understanding of VMware vSphere Infrastructure, resources for using the toolkits, and a variety of scripts for performing administrative tasks within the real-world Lab Scenario. HOL15 Monitor and Improve the Performance of Applications in Your Cloud Infrastructure Technical Level s

The Lab Participant engages in a scenario that uses VMware’s next generation Application Performance Management product vFabric AppInsight. The scenario positions the Participant as an Application owner deploying applications on hybrid clouds and dynamic virtual environments. Through the real-world example, the Participant will recognize the value add of vFabric AppInsight and learn how to improve the Application’s service levels (Availability, Performance), time to market and cost.

You’re moving to the cloud for efficiency and scalability. But without a flexible and dynamic network infrastructure, things can get complicated fast. Find out how easy it is to: · Automate, secure, and control your cloud · Simplify virtual desktop management · Secure and optimize enterprise applications · Consolidate your data center resources >> Visit F5 at booth 1131.

f5.com/vmware Hands-on Labs Key



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Hands-on Labs (continued) HOL16 Auto Deploying Your Agile and Stateless Cloud Platform

HOL18 Core Platform—Performance & Scalability: Storage Optimizations

Technical Level s

Technical Level n

This Lab involves the Participant with the deployment of stateless vSphere 5 ESXi instances in a server farm where several servers must be upgraded with similar configurations. By deploying the latest vSphere 5 platform features, the Participant will get a real-world experience in how a rolling datacenter upgrade can enable Agility in the datacenter.

The Participant is submerged in a real-world scenario where the use of new vSphere features to optimize the storage performance of VMs provides a tailored solution The Participant will use VMware Orchestrator, Storage I/O control, Storage DRS and ProfileDriven Storage to build solutions for the situations presented.

HOL17 Core Platform—Application Services and vCenter Server (Available in English, German and Japanese) Technical Level n

In this Lab the Participant receives handson experience with the following with Application Services and vCenter Server features to provide a solution within the real-world scenario presented. The Participant will get experience with: vSphere 5; vCenter Server Virtual Appliance, Web Client, the New HA Architecture, ESXi Firewall and Scalability.

Hands-on Labs Key


HOL19 Building Your Agile, Secure and Compliant Mixed Trust Environment Technical Level s

This Lab engages the Participant in a scenario to secure multiple security zones of trust between various systems (VMs) that make up an application. This handson scenario includes the Participant in examining a multi-tier application consisting of Web, Application, and Database tiers. Through the process, the active Participant will understand the exposure of each tier and to build in the necessary constraints through virtual security techniques provided by vShield Edge and vShield App to create the mixed trust zone topology to properly protect each layer of the application; in addition to protecting the virtual desktops. Finally in this lab, we will show you the end user centralized management framework using vShield Manager.


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HOL20 Endpoint Security and Compliance Within Your Environment: Detect, Resolve and Monitor

HOL22 Enhancing Your Virtual End-user Desktop Environment from Applications to Security

Technical Level s

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This Lab involves the Participant in a situation to deploy virtualization-aware solutions in order to enable the build of Secure and Compliant Virtual Desktop Environments. The Participant will be involved in leveraging the unique introspection abilities of the ESXi Hypervisor to detect and remediate malware, as well as to identify and monitor sensitive data in the Virtual Data Center.

This Lab presents the Participant with the hands-on configuration basics for View 4.6 including setting up a variety of desktop pools (including floating with composer), users and thin applications for the real world EUC scenario. The lab will include application entitlements for ThinApp, local and remote PCoIP (through Security Server configuration) connectivity, desktop customization and hardening, and restricted entitlements.

HOL21 Achieving and Maintaining PCI DSS Compliance for Your Secure Environment Technical Level s

This Lab creates a scenario where a company with a Virtualized infrastructure seeks a solution to conform to PCI DSS compliance. The Participant acts as a consultant to deploy the built in PCI Compliance Templates in vCenter Configuration Manager – enabling the audit of PCI DSS compliance for both virtualized and bare metal environments. Additional vCenter Configuration Manager features to enforce compliance and bring non-compliant systems into compliance will be deployed by the Participant within the scenario.

HOL23 Solving Application Management Challenges with Application Virtualization Technical Level s

This Lab allows the Participant to use ThinApp to position application virtualization. The scenario presented will allow the Participant to apply some of the advanced features and introduces a new member of the ThinApp family; ThinApp Factory.

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Partner Hands-on Labs

HOL24 Control SaaS and Web Applications with Secure Access to Your Cloud Applications

HOL25 Deploying vCloud Director with Cisco Nexus 1000V

HOL27 NetApp Storage Efficiencies and Integrated Management

Technical Level s

Technical Level s

Technical Level s

This Partner Lab hosted by Cisco will enable the participant to interact at multiple levels with the Cisco Nexus 1000V within the VMware vCloud Director, thus extending the benefits of rich Cisco NX-OS features, feature consistency and Cisco’s nondisruptive operational model to enterprise private clouds and service provider hosted public clouds managed by VMware vCloud Director. The lab will guide the users how to leverage Nexus 1000V switch to provide VLAN based isolation using port-group backed network pools.

This Partner Lab hosted by NetApp involves the participant in the role of a Virtualization administrator who’s responsibilities in the data center are broadening. Specifically, they are being asked to manage more elements of the infrastructure stack that are critical to the operation of virtualization and cloud environments. The success of the journey toward centralized infrastructure hinges on use of context-aware tools that enable maximize operational and resource efficiency and provide a foundation for enabling richer automation. This Lab uses a scenario to involve the participant with the set of NetApp integrations with vSphere and vCenter that simplify operations, greatly improve storage efficiency and enable the rich analysis and automation that make the journey to the cloud possible.

The Lab Participant will be involved with configuration basics for VMware Horizon App Manager including setting up a variety of applications in the Horizon Service. The Participant will also actively setup the Horizon Connector, Link it to the Horizon Service, set up applications, entitle users and test the functionality.

HOL26 Leveraging Industry Leading EMC Solutions in Your Virtualized Environments Technical Level s

This Partner Lab hosted by EMC will walk the participant through some common challenges faced by IT organizations today as they rush to get new products to market and do more with less in an ever changing technology landscape. In this lab the Participant will integrate EMC products with VMware to solve these challenges.

Hands-on Labs Key



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Lab Architecture Sessions

Monday, August 29

Tuesday, August 30

Venetian • Bellini 2101

Enhance your knowledge as subjectmatter experts walk through the associated hands-on labs discussing important points and answering attendees’ questions regarding any of the labs available at VMworld. It is highly recommended that attendees take the associated lab to build on session topics or concepts presented.

8:00am – 9:00am LAS4003 VMworld Labs Core Infrastructure Architecture Technical Level n Everett Golden Speaker(s) Eric Wagar Speaker Company VMware, Inc. Description This session will walk through the core services that are in use to support the Hand-On Labs, how they are configured and which tools are deployed. This session will be led by the implementers that will provide insight into how the environment was built and the challenges in standing up a multi-site publicly visible cloud. Session also scheduled: Thursday 1:30pm

9:30am – 10:30am LAS4000 VMworld Labs Hardware Architecture Technical Level n Tim Myers Speaker(s) Speaker Company VMware, Inc. Description This session will take a closer look at both the back-end and the front end hardware that is in use to create the Hands-On Labs at VMworld. We will discuss the reasons for certain choices and also provide performance statistics from the show. Session also scheduled: Thursday 12:00pm

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11:00am – 12:00pm LAS4002 VMworld Labs Using Auto Deploy with Stateless ESXi Technical Level n Dan Anderson Speaker(s) Speaker Company VMware, Inc. Description This session will cover the lessons learned deploying the largest Auto Deploy environment to date. Looking in depth at the boundaries of the current solution and how to architect your way around them. Session also scheduled: Thursday 10:30am

1:00pm – 2:00pm LAS4004 VMworld Labs Cloud and Virtualization Software Architecture Technical Level n Speaker(s) Curtis Pope Michael White Speaker Company VMware, Inc. Description This session will take a closer look at the VMware software components of the Hands-On Labs. Discuss with the lead architects how the labs were put together and how the environment will be utilized after the events are over.

10:00am – 11:00am LAS4001 VMworld Labs User Automation and Workflow Architecture Technical Level n David Gress Speaker(s) Clair Roberts Speaker Company VMware, Inc. Description This session will take a look under the covers of the user experience in the Hands-On Labs and explain the work that went into automating the creation and tear-down of thousands of VMs per hour. In addition we will also touch on the methods used to synchronize the Lab catalogue across the globe. Session also scheduled: Thursday 3:00pm

11:30am – 12:30pm LAS4012 Designing and Building a Real-World Lab Environment for the Business Continuity and Disaster Recovery Solution Technical Level n Joe Goyette Speaker(s) Speaker Company VMware, Inc. Description This session will explore use-cases that drive the Hands-on Lab and the VMware technologies used to solve the real-world scenario in a unique, scalable manner. This session will provide a detailed overview of the technology, configuration, and infrastructure design of critical VMware solutions, including vSphere HA, FT, Heartbeat, and SRM 5.0.

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Tuesday, August 30 (continued) 1:00pm – 2:00pm LAS4007 Building Hands-on Labs to Model Cloud Application Platform Solutions Technical Level n Henrik Mønster Speaker(s) Aaron Sweemer Speaker Company VMware, Inc. Description This session will take the VMworld attendee through the comprehensive design and development of Lab Environments tailored to replicate real-world Cloud Application Platforms. Each speaker will discuss the build and integration of VMware vFabricbased Labs to engage the HOL Participants in scenarios involving data access specific to the Cloud environment, Cloud-based Application monitoring and optimization, as well as VMware Cloud Foundry to elastically scale the application infrastructure. 2:30pm – 3:30pm LAS4005 EUC—Architecting the VMware Horizon Application Manager Infrastructure within a Hands-on Lab Environment Technical Level n Speaker(s) Joel Lindberg Thomas Walker Speaker Company VMware, Inc. Description This session addresses the unique design, configuration and deployment processes used to build a complete Horizon App Manager environment for VMWorld. Additionally the speaker will highlight VMware’s technology for provisioning and entitling secure access to SaaS and Web applications.

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Wednesday, August 31 4:00pm – 5:00pm LAS4008 Deploying a View EUC Solution Within the HOL Lab Environment Technical Level n Peter Björk Speaker(s) George Peck Simon Richardson Speaker Company VMware, Inc. Description This session provides an overview of planning, architecting and deploying a View environment to meet a real-world End User Desktop solution, all within a HOL Lab environment. Each element of the Lab Build will be discussed from the setup of the VMs to the networking and management involved in replicating an actual working View solution. Additionally specific VMware application features will be address and questions discussed in an open forum. 5:30pm – 6:30pm LAS4011 Design and Delivery of the Networking Labs to Demonstrate ScenarioBased VMware Networking Solutions Throughout Your Cloud Infrastructure Technical Level n Speaker(s) Stephane Lalonde Bob van der Werf Speaker Company VMware, Inc. Description The session will take the attendee through the lab design and development process that enables the Hands-on Lab participant to experience real-world solutions within a number of virtual networking infrastructure use-cases. The Speaker will address several new Networking features offered by the latest VMware releases designed for a more structured networking environment that delivers much-needed capability while minimizing management overhead. Additionally, the audience will have an opportunity for Q&A with the developers of the Networking based labs.


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8:00am – 9:00am LAS4010 The Hybrid Cloud for Infrastructure Technical Level n T Area of Interest Speaker(s) Christopher Everett Phil Weiss Speaker Company VMware, Inc. Description This session focuses on describing the Hands on Labs centered around vCloud Director and the complementary technologies used in these Hands-on Labs. The speaker offers insight into vCloud Director architecture, use cases, and approaches used to build the Lab environment and concludes the presentation with an extended Question and Answer session. 9:30am – 10:30am LAS4006 Designing and Deploying Full-Featured B.C. and D.R. Solutions Within the Hands-on Lab Environment Technical Level n Rob Babb Speaker(s) Stephan Bohnengel Melody Hazi Speaker Company VMware, Inc. Description Security and Compliance are key concerns in the IT world today and it is very important that we can meet these requirements in our different datacenters today. This also very much includes the virtual datacenter or the cloud. In this session, we will discuss how VMware is addressing these concerns and actually allowing us to get better than physical security through the use of VMware’s vShield and vCenter Configuration Manager offerings. Specifically we will talk about how we were able to address the use cases outlined in the VMworld Hands on Labs with the VMware solutions highlighted in these labs.

11:00am – 12:00pm LAS4009 Building the vSphere Performance and Tuning Hands-on Lab Technical Level n Cathal Cleary Speaker(s) Joseph Dieckhans Merlin Glynn Dave Rollins Speaker Company VMware, Inc. Description This session overviews the development of scenario-based Labs that address the diagnosis and application of troubleshooting methodologies using VMware solutions. The session will highlight designing CPU, Memory, Storage, and Networking performance issues into the vSphere environment and the solutions for each using new vSphere performance features and enhancements. 1:00pm – 2:00pm LAS4015 Cisco Partner Hands-on Lab Design, Development and Implementation Technical Level n Speaker(s) Syed Ghayur Jeffrey Wong Speaker Company Cisco Systems, Inc. Description This session reviews the efforts to design and implement a Hands-on Lab around a realworld scenario for deploying vCloud Director with Nexus 1000V. The speaker will also cover enhancements designed to further integrate Cisco technologies with VMware Cloud products to provide, among other features, fully scalable, managed network solutions.

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Wednesday, August 31 (continued) Thursday, September 1 2:30pm – 3:30pm LAS4014 EMC Partner Hands-on Lab Design, Development and Implementation Technical Level s Chris Horn Speaker(s) Simon Seagrave Speaker Company EMC Corporation Description This session takes a behind the curtain view into creating the EMC Hands-on Lab for VMworld, including the build of the infrastructure and blend of technologies and products deployed to successfully run a live-scenario 500+ seat lab environment. The Speaker with cover the various EMC products that make up the Lab and how they integrate with the underlying VMware infrastructure. This session will be a must see for all VMware virtualization techies and managers who want to gain a better understanding and a behind the scenes view into the challenges that went into creating this solutions-based EMC-VMware Lab and the unique virtualization infrastructure enabling the concept of Cloud as a Service. 4:00pm – 5:00pm LAS4013 NetApp Partner Hands-on Lab Design, Development and Implementation Technical Level n Speaker(s) Julian Cates James Weingarten Speaker Company NetApp Description This session addresses the design, development and implementation of the NetApp Hands-on Lab offering at VMWorld 2011. We will familiarize Session Participants with the combined VMware/NetApp storage solution provided in the Hands-on Lab and explain the challenges and triumphs in building the scenario’s architecture.

10:30am – 11:30am LAS4002 VMworld Labs Using Auto Deploy with Stateless ESXi Technical Level n Dan Anderson Speaker(s) Speaker Company VMware, Inc. Description This session will cover the lessons learned deploying the largest Auto Deploy environment to date. Looking in depth at the boundaries of the current solution and how to architect your way around them. Session also scheduled: Monday 11:00am

12:00pm – 1:00pm LAS4000 VMworld Labs Hardware Architecture Technical Level n Tim Myers Speaker(s) Speaker Company VMware, Inc. Description This session will take a closer look at both the back-end and the front end hardware that is in use to create the Hands-On Labs at VMworld. We will discuss the reasons for certain choices and also provide performance statistics from the show.

1:30pm – 2:30pm LAS4003 VMworld Labs Core Infrastructure Architecture Technical Level n Everett Golden Speaker(s) Eric Wagar Speaker Company VMware, Inc. Description This session will walk through the core services that are in use to support the Hand-On Labs, how they are configured and which tools are deployed. This session will be led by the implementers that will provide insight into how the environment was built and the challenges in standing up a multi-site publicly visible cloud.

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3:00pm – 4:00pm LAS4001 VMworld Labs User Automation and Workflow Architecture Technical Level n David Gress Speaker(s) Clair Roberts Speaker Company VMware, Inc. Description This session will take a look under the covers of the user experience in the Hands-On Labs and explain the work that went into automating the creation and tear-down of thousands of VMs per hour. In addition we will also touch on the methods used to synchronize the Lab catalogue across the globe.

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Solutions Exchange Overview Solutions Exchange Hall Crawl Tuesday, Aug. 30 3:00pm – 5:00pm Join us in celebrating the VMworld 2011 Hall Crawl. Visit the following Sponsors for a cold beverage.

Engage with a wealth of experts from the leading companies in the industry for an unparalleled hands-on experience of the newest tools and technologies in the marketplace. It’s the ultimate destination at VMworld for exploring, networking and expanding your knowledge. Available: Monday, Aug. 29 5:00pm – 7:30pm Tuesday, Aug. 30 9:30am – 5:30pm Wednesday, Aug. 31 9:00am – 4:00pm Thursday, Sept. 1 10:00am – 2:00pm

Sponsors Booth Numbers ASG Software 1536 Bluesocket 866 Dell 901 F5 Networks 1131 HP 301 Huawei Symantec 1071 Intel 738 Juniper Networks 1207 Kroll Ontrack 459 Mozy 233 Nexsan 870 NTT Communications 320 Pano Logic 446 Red Hat 1146 Riverbed 1148 Safari Books Online 564 Savvis 807 Stratus 1141 VMTurbo 1340 VMware 621 Zenoss 1320

Thank you to our Global Diamond Sponsors for sponsoring the Welcome Reception:


Hands-on Labs

Solutions Exchange

167

Performance & Capacity Management

The Solutions Exchange features hundreds of VMware partners showcasing the latest virtualization and cloud computing technologies, products, services and solutions.

Welcome Reception Monday, Aug. 29 5:00pm – 7:30pm Join us to kick off VMworld on the Solutions Exchange floor at the Sands. Reconnect with old friends, make new ones and start off VMworld in the right spirit.

Partner Track

New Innovator Pavilion Discover the latest in virtualization trends; visit the New Innovator Pavilion. Companies with a virtualization product new to the market within the last two years will be on hand to demonstrate and discuss their current offerings.

Simplify monitoring, planning, reporting, and optimization of your virtual infrastructure. #1 02 7

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for Virtual and Cloud Environments

Best of VMworld Awards 2011 Wednesday, Aug. 31 2:30pm – 3:00pm Solutions Exchange Theater Find out who will win Best of VMworld 2011 at the official awards ceremony, hosted and judged by TechTarget and SearchServerVirtualization.com. Categories include: • Business Continuity and Data Protection • Security/Compliance and Virtualization • Virtualization Management • Hardware for Virtualization • Desktop Virtualization • Private Cloud Computing • Public/Hybrid Cloud Computing • New Technology (due to ship between September 2011 and December 2011) • Best of Show

Bo ot h

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Solutions Exchange Theater Presentations Visit the Solutions Exchange Theater in Booth 1173 to hear presentations from VMware partners showcasing their solutions, services and unique capabilities.

Monday, August 29

Company Name

Speaker Name/Title

5:20pm – 5:50pm

Fluid Ops *

Dr. Andreas Eberhart, Managing Director

A Semantic Technology Platform for DevOps & Social IT Management

6:00pm – 6:30pm

Vision Solutions *

Karthik Balachandran, Virtualization Product Strategist for Double-Take

Demystifying the Cloud

6:40pm – 7:10pm

AT&T *

Steven Caniano, Vice President Hosting and Cloud Services, AT&T; Drew Garner, Director of Architecture, Concur; Craig Baughn, Vice President of Operations, Concur

Bring the Cloud to the Cloud: A Strategic Approach to Deploying SaaS

Tuesday, August 30

Company Name

Speaker Name/Title

Presentation Title

9:50am – 10:20am

Appsense

Jon Wallace, Technical Director

Desktop Virtualization Isn’t Easy, Virtualizing the User Helps

10:30am – 11:00am

HP

Greg Spence, Thin Client Business Development Manager

Stay Flexible and Secure: Smart Client Technology Offered by HP

11:10am – 11:40am

SHI International

A Panel Mix of SHI Employees and Customers from SHI International Corporation, LabVantage and Jeffries

Mission-Critical Applications and the Cloud: Panel discussion

11:50am – 12:20pm

Riverbed *

Joe Ghory, Senior Product Marketing Manager

Delivering Cloud Performance. Everywhere.

12:30pm – 1:00pm

Coraid

Carl Wright, EVP of WorldWide Sales and Products

Storage 3.0: Redefining Storage Economics with Scale-Out Ethernet SAN

1:10pm – 1:40pm

Isilon

Jay Chitnis, Senior Manager, Alliances and Solutions Marketing and Ian Breitner, Senior Technical Manager, Alliances and Solutions Marketing

Super-Size Your VMware Datastores—Best Practices for Scale-Out NFS with vSphere

1:50pm – 2:20pm

Splunk

Leena Joshi, Director, Solutions Marketing

See Through Your Virtual Environments with Splunk

2:30pm – 3:00pm

Solar Winds International

Jonathan Reeve, Senior Director of Product Management

A Practical Guide to Capacity Planning: From Sizing for vSphere 5 to Planning for the Cloud

3:10pm – 3:40pm

Quest Software

Kiran Ranabhor, Product Manager, Quest Software and Jerome Noll, Marketing Director, Riverbed

Quest Software and Riverbed: Backup and Disaster Recovery to the Cloud

3:50pm – 4:20pm

Quantum

Mitch Haile, Technical Director

Virtual Machine Data Protection

4:30pm – 5:00pm

Xsigo

Camden Ford, Director of Product Management

How to Build a 100X More Flexible Data Center Infrastructure and Get More Done in Less Time

* iPod Giveaway at this Theater Presentation

Presentation Title

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Solutions Exchange Theater Presentations (continued) Wednesday, August 31

Company Name

Speaker Name/Title

Presentation Title

9:10am – 9:40am

RES Software

Jeff Wettlaufer, Senior Director Product Marketing and Bob de Kousemaeker, Principal Product Manager

ITaaS and Dynamic Desktops

9:50am – 10:20am

Teradici

Stuart Robinson, Director of Systems Engineering

Designing Your Network for VDI Deployments

10:30am – 11:00am

Acronis

Seth Goodling, Virtualization Practice Manager and Jerome Boutaud, Senior Virtualization Engineer

Acronis Launches New Protection Solution for Virtualization

11:10am – 11:40am

VKernel

Jonathan Klick, Senior Systems Engineer

Correctly Sizing Memory for Virtual Environments

11:50am – 12:20pm

Virtual Instruments *

John Gentry, Vice President of Solutions Consulting

Ensuring Performance & Availability in Your Private Cloud

12:30pm – 1:00pm

Terremark

Bill Lowry, Vice President Cloud Services

A Tour of Terremark’s Enterprise Cloud

1:10pm – 1:40pm

Samsung Semiconductor

Steve Winger, Director, NAND Marketing, Samsung Semiconductor, Inc. and Matt Kixmoeller, Vice President, Products, Pure Storage

Solving the Virtualization I/O Crisis

1:50pm – 2:20pm

Nimsoft

Lax Sakalkale, Director, Product Management

Virtualization and Cloud Monitoring—Leapfrogging Data Center Virtualization to Clouds

2:30pm – 3:00pm

Best of VMworld Awards

3:10pm – 3:40pm

Juniper Networks

Chris Hoff, Chief Architect, Security, Juniper Networks

Secure Mobility Into The Cloud: The Path from Buzzwords to Reality

Thursday, September 1

Company Name

Speaker Name/Title

Presentation Title

10:10am – 10:40am

Veeam

Rick Vanover, Software Strategy Specialist

vSphere 5: Building a Test Lab for Storage DRS

10:50am – 11:20am

Hitachi

Michael Heffernan, Global Product Manager, Server Virtualization, Hitachi Data Systems

It’s Time to Re-Think Storage, Not Replace It: The Value of Storage Virtualization in Cloud Infrastructure Environments

11:30am – 12:00pm

Savvis

Reed Smith, Director Product Management

The Production Cloud Myth

12:10pm – 12:40pm

Syncsort

Peter Eicher, Sr. Product Marketing Manager

Agentless VM Backup: A Better Approach

12:50pm – 1:20pm

Fusion-io

Jay Phillips, Vice President, Fusion-io Virtualization Solutions

Virtualization Superheroes: Banishing I/O Bottlenecks

1:30pm – 2:00pm

CommVault

Phil Curran, Senior Product Marketing Manager, CommVault

Backup in a Snap: A Modern Backup Approach for Large-Scale VMware and vCloud Deployments

* iPod Giveaway at this Theater Presentation

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Solutions Exchange

170

Solutions Exchange Exhibitors 10ZiG Technology

965

Catbird 452

Eucalyptus Systems

2X Software

171G

Centrify Corporation

549

eXo Cloud IDE

8x8, Inc.

566

Centrix Software

171F

Extreme Networks, Inc.

Aberdeen LLC

760

Ciena 1312

AC&NC 765

CiRBA, Inc.

1152

F5 Networks FalconStor Software

Lumension 353

Quest Software, Inc.

ManageEngine (Zoho Corp) 1520

Rackspace Hosting

559

ManageIQ 332

Radware, Inc.

1131

McAfee 546

Raidundant 1248

Teradici Corporation

MDSV, Inc.

Real-Status 171D

Terremark 1021

1247 652

921

Cirracore 1528

fluid Operations

ActiveState Software

171O

Cisco 700

Fujitsu 306

AFORE Solutions, Inc.

1159

Citrix Systems, Inc.

Acronis, Inc.

355

Aria Systems

660

Arista Networks

1328

Arkeia Software

347

Arrow ECS

1355

ASG Software Solutions

1536

Aspera 565 Astute Networks

171A

AT&T, Inc.

761

Atlantis Computing

1161

Atos 1241 Autonomy 1429 Avaya 1255 Avere Systems

1346

1213

Red Hat

1146

Texas Memory Systems

258

465

Reflex Systems

647

Thycotic Software Ltd.

654

RES Software

927

Tier 3

Riverbed Technology

1148

Tintri 348

mindSHIFT Technologies

Cleversafe, Inc.

171J

Gale Technologies

871

Mitel 560

Rove 171Y

TrainSignal 653

Cloud Cruiser

1167

Gigamon 570

Mozy 233

rPath 226

Trend Micro

1039

Safari Books Online

triCerat Inc.

753

1172

564

CloudBees 664

Global Knowledge

349

MokaFive 567

Cloudera 1066

GROUP Live

171H

N-able Technologies

171P

Cloudsoft Corporation

Harris Corporation

665

NaviSite, Inc.

1435

Cognizant 473

Hitachi Data Systems

533

NComputing, Inc.

552

CommVault 801

Hosting.com 1065

Net Optics, Inc.

1313

Coraid 1007

HotLink 171E

NetApp 401

Sanbolic 346

V3 Systems

Cortado 547

HP 301

NetEx 1154

Savvis 807

Varonis 767

Code 42 Software

Huawei Symantec

1071

NETGEAR 758

Scale Computing

1254

VCE 1121

HyTrust, Inc.

460

NetIQ 749

Schneider Electric

461

i365, A Seagate Company

1358

Netuitive 455

ScienceLogic 223

Venyu 261

Neverfail 453

Seagate Recovery Services 1260

Virsto Software

New Horizons Computer Learning Centers

SearchServerVirtualization.com 1073

Virtacore Systems

1265

970

CSC 312 Cyber-Ark Software Cycle Computing

554 1406

IBM

321

UltraBac Software

Samsung Electronics America, Enterprise Business Division

600

Samsung Semiconductor, Inc.

427

IGEL Technology

458

Datalink 754

iland Internet Solutions

1170

Dell 901

Imprivata, Inc.

Desktone 1166

Infoblox 1421

Diebold, Inc.

1412

Infortrend Corporation

Diskeeper Corporation

1258

Intel 738

Nimbus Data Systems, Inc.

International Computerware, Inc.

Nimsoft, Inc.

Nirvanix 770

Skytap 1149

320

Solarflare 1259

DataCore Software

1321

1070 759

Nexenta Systems

1420 658

Sendmail, Inc.

967

338

558 606

Silver Peak

Dot Hill Systems

Ixia 1347

Nutanix 212

SolarWinds 612

Blue Coat Systems, Inc.

Double-Take / Vision Solutions

Juniper Networks

Pano Logic, Inc.

Sophos 171U

Bluelock, LLC

1407

Bluemile, Inc.

360

Bluesocket, Inc.

866

BlueStripe Software

358

BMC Software

1229

Box 1334 Broadcom Corporation

1307

Brocade 710 CA Technologies

439

Drobo (Data Robotics)

1153

DynamicOps 1341 Eaton Corporation eG Innovations

1246 771

Egenera 755 Electric Cloud

1440

Embotics 447 Embrane, Inc.

171X

EMC Corporation

1101

Emulex Corporation

326

Click on Sponsor Name to move to Sponsor abstract information.

Kaspersky Lab

1521

NTT Communications

446

PerfCap 171L

Sourcefire, Inc.

764

1261

Kaviza 545

PHD Virtual

864

Spirent Communications

561

Kingston Technology

640

Phoenix NAP

229

Splunk, Inc.

933

Kroll Ontrack

459

Pivot3 1434

StarWind Software

661

Lakeside Software

1158

Platform Computing

1165

STEC 171C

Layer 7 Technologies

1361

Precise 220

StorSimple 671

Lenovo 1264

PROMISE Technology

649

Stratodesk 171I

LG Electronics, Inc.

Puppet Labs

171V

Stratus Technologies

1141

Likewise 1064

Pure Storage, Inc.

1413

Stromasys SA

171Z

Liquidware Labs

748

QLogic Corporation

1147

Loggly 766

QNAP Systems, Inc.

655

SunGard Availability Services 1221

LogLogic, Inc.

Quantum 433

411

1354

1160

Virtustream 232

Bitdefender 673

342

971

Virtensys, Inc.

SHI International Corporation 331

361

Isilon 1001

Doyenz 171B

260

Nimble Storage

Distributed Monkey Engine 171M

1441

813

1164

1072

1335

Veeam Software

1428

Virtual Instruments

359

1207

555

UniPrint 548

Virtual Computer

Barracuda Networks, Inc.

221

Unidesk Corporation

752 1252

Sentilla 352

Distributed Management Task Force, Inc. (DMTF) 571

1353

UnboundID Corporation

Nexsan 870

972

BlueArc Corporation

213

Microsoft 746

FusionStorm 1349

454

BlueCat Networks

1013

Metron-Athene, Inc.

Azaleos Corporation

1240

527

TeamQuest 646

Mellanox Technologies

Axcient, Inc.

BeyondTrust Software

Syncsort, Inc.

Fusion-io 1201

AMD 311

Argent Software

659

541

ClearCube Technologies

APTARE 1155

1359

1352

AMAX Information Technologies 553 AppSense 421

1535

521

Symantec 339

354 171W

SUSE 747

VKernel 1027 VMinformer 171N VMTurbo 1340 VMUG 865 VMware, Inc.

621

Vyatta 1329 Wanova, Inc.

467

WhipTail Tech

1067

Windows IT Pro

1267

World Wide Technology

1253

Wyse Technology

1111

Xangati 471 Xiotech 1235 Xsigo Systems

1033

Xtium, LLC

171K

Zenoss 1320 Zerto 973 Zeus Technology

648

997 1096 995 1094

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Solutions Exchange Exhibitor Map

991

1097 1196 1095 1194

Partner Track 1091

1197 1296 1195 1294

1297 1396 1295 1394

1397 1496 1395 1494

Technology Meeting RoomsExchange 1191 1290 Partners 1291 1390 for Alliance

1497 1495

Hands-on Labs 1491

190

1190

989 190

1089 1188

1189 1288

1289 1388

1389 1488

1489

985 190

1085 1184

1185 1284

1285 1384

1385 1484

1485

983 190

1083 1182

1183 1282

1283 1382

1383 1482

1391 1490

Solutions Exchange

1483

1173

171

Sponsor Meeting Rooms

Theater

473

572

573

672

673

772

773

872

873

972

973

1072

1073 1172

471

570

571

670

671

770

771

870

871

970

971

1070

1071 1170

467 566

567

666

667 766

767

866

865

967 1066

1067 1166

1167 1266

1267

465 564

565 664

665 764

765

864

965 1064

1065 1164

1165 1264

1265

661

NEW INNOVATOR

260

261

258

259 358

630

361

460

359 458

461

560

459 558

561

760

761

1160

1161

659 758

759

1158

1159 1258

1260

1261 1358

1361

1259

1359

254

255

354

355

454

455 554

555

654

655 754

755

1154

1155 1254

1255 1354

1355

252

253

352

353

452

453 552

553

652

653 752

753

1152

1153 1252

1253 1352

1353

447 548

549 648

649 748

749

1148

1149 1248

1247 1348

1349

547

647 746

747

1146

1147 1246

1346

1347

248

249 348

349 446

246

247

347

346

342

339

546

439

233

646

738

545 640

1039

1141

1240

1241 1340

1341 1440

1441

541

338

232

660

559 658

332

331

433

533

933

621

1033

1131

1235 1334

1335 1434

1435 1536

1535

1534

226

229 326

427

527

927

1027

1229 1328

1329 1428

1429 1530

1121

321 220

223

320

421

521

921

1021

1221 1320

1321 1420

1421 1522

213

1521

1520

221

212

1529

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227

312

311

411

612

710

813

1013

1111

1213 1312

1313 1412

1413

1207

1307 1406

1407

901

306

606 301

401

600

ENTRANCE

807

1007

700

1101

801

1001

ENTRANCE

1201

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Event Sponsor 75

Copyright © 2011 VMware, Inc.

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VMware, Inc. Booth 621 www.vmware.com VMware, the global leader in virtualization and cloud infrastructure, delivers customer-proven solutions that accelerate IT by reducing complexity and enabling more flexible, agile service delivery. Leveraging VMware vSphere™, the most widely deployed foundation for cloud computing, VMware enables enterprises to adopt a cloud model that addresses their unique business challenges. VMware’s approach accelerates the transition to cloud computing while preserving existing investments and improving security and control. With more than 250,000 customers and 25,000 partners, VMware solutions help organizations of all sizes to lower costs, increase business agility and ensure freedom of choice.

VMware

100

100 60

Visit us in booth 621

70

70 70 40 10 40 40 40 100 100 40 100 40 30 30 70 70

3%

30

100 100 60 100 100

100 60

cloud. It’s about getting to your cloud.

30 30

controlled environment. Because it’s not just about getting to the

Dell Booth 901 www.dell.com Dell has played a critical role in transforming computing, enabling more affordable and pervasive access to technology. Today, the computer industry is at a point that will redefine the types of products and services customers demand from technology providers, including greater mobility, virtualization, cloud computing and data capacity and access. Dell is addressing industry change, listening to customers and using insight to create innovative technology solutions that help them succeed. At Dell, technology has always been about enabling human potential. The company is focused on delivering technology that works harder for its customers and is more accessible to people and organizations. 70 70

computing, we offer the best path to a secure, managed and

00 100 60 100 100

enterprise become cloud-ready. Now that you’re embracing cloud

70

leader in virtualization and cloud infrastructure. We helped your

30

100 40

40 100

40 100

40 70 40

Cisco Booth 700 www.cisco.com/go/vmware Cisco is the worldwide leader in networking, providing the broadest line of solutions for transporting data, voice, and video within buildings, across campuses, or around the world. Cisco is an innovator in the communications and information technology industry. This tradition of leadership continues as Cisco offers a complete portfolio of virtualization solutions for the data center. Cisco integrates these technologies into cohesive architectures that consolidate and virtualize critical resources within and between data centers. Cisco solutions help ensure that information critical to running businesses and promoting results is transported securely, efficiently, and flexibly across optimized data center resources. www.cisco.com/go/vmware

100

Today, 97% of the Fortune Global 500 rely on VMware®, the global

20 70 70

70 40 40

40 70 40

Diamond Sponsors

al Control Strip 2009

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Diamond Sponsors (continued)

Platinum Sponsors

EMC Corporation Booth 1101 www.emc.com As the industry’s #1 choice for VMware storage, EMC leads way to accelerate journey to your cloud. The first step to build a private cloud— delivering the same efficiency and agility as public clouds, yet you retain the same trust, control, reliability and security you have today. Operating your cloud frees-up operating funds to invest in higher-value projects, including harnessing big data and analytics. Through innovative products and services, EMC accelerates the journey to cloud computing, helping IT to store, manage, protect and analyze their most valuable asset— information—in a more agile, trusted and cost-efficient way.

AMD Booth 311 www.amd.com AMD’s innovation has made it a leader in enterprise solutions for virtualized data centers. By integrating key virtualization features for performance and efficiency directly into silicon, AMD Opteron™-based platforms deliver unprecedented value and scalability for virtualization, enabling one of the lowest costs per VM in the industry. Customers can achieve tremendous consolidation with the 12 cores and huge memory scalability of AMD Opteron processors. AMD’s unprecedented platform compatibility enables amazing levels of seamless VM portability. For additional information, visit amd.com/virtualization.

HP Booth 301 www.hp.com As a world-leading information technology company, HP applies new thinking and ideas to create more simple, valuable and trusted experiences with technology. Our focus is to continuously improve the way our customers live and work through technology products and services, form the individual consumer to the largest enterprise. More information can be found at www.hp.com

Brocade Booth 710 www.brocade.com Brocade® (Nasdaq: BRCD) networking solutions help the world’s leading organizations transition smoothly to a world where applications and information reside anywhere. This vision is realized through the Brocade One™ strategy, which is designed to deliver key business benefits such as unmatched simplicity, non-stop networking, application optimization, and investment protection. Innovative Ethernet and storage networking solutions for data center, campus, and service provider networks help reduce complexity and cost while enabling virtualization and cloud computing to increase business agility. To help ensure a complete solution, Brocade partners with world-class IT companies such as VMware. Learn more at www.brocade.com.

NetApp Booth 401 www.netapp.com NetApp creates innovative storage and data management solutions that accelerate business breakthroughs and deliver outstanding cost efficiency. Our dedication to principles of simplicity, innovation, and customer success has made us one of the fastest-growing storage and data management providers today. Customers choose us for our “go beyond” approach and broad portfolio of solutions for server-to-storage virtualization, business applications, data protection, and more. Our solutions provide nonstop availability of critical business data and simplify business processes so you can deploy new capabilities with confidence and get to revenue faster than ever before. Discover our passion for helping companies go further, faster at www.netapp.com.

CA Technologies Booth 439 www.ca.com CA Technologies (NASDAQ: CA) is an IT management software and solutions company with deep expertise across all IT environments—from mainframe and distributed, to virtual and cloud. CA Technologies offers a practical approach to innovation with reliable solutions that empower our customers to better control the growing complexity of their diverse IT environments, with products that provide the insight and control essential to power business agility, manage and secure IT environments, and deliver more flexible IT services. Relied on by the majority of the Global Fortune 500 to manage their evolving IT ecosystems, CA Technologies makes business agility possible.

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Platinum Sponsors (continued) F5 Networks Booth 1131 www.f5.com F5 Networks, the global leader in Application Delivery Networking (ADN), helps the world’s largest enterprises and service providers realize the full value of virtualization, cloud computing, and on-demand IT. F5 solutions integrate disparate technologies to provide greater control of the infrastructure, improve application delivery and data management, and give users seamless, secure, and accelerated access to applications from their corporate desktops and smart devices. Enterprises, service and cloud providers, and leading online companies worldwide rely on F5 to optimize their IT investments and drive business forward. IBM Booth 321 www.ibm.com/smartercomputing IBM provides deep virtualization expertise and an integrated portfolio of solutions to enable and support business and IT virtualization objectives. IBM approaches transformation from a holistic perspective with smarter systems, software, and services, enabling virtualization not only at the platform level, but also across operating systems and middleware. IBM uses a consultative approach, leveraging experience from thousands of engagements, to help you define and execute transformation. We do this with platforms tuned to better support virtualized environments that enable greater virtual system density as well as higher performance to further optimize your business and achieve smarter computing. Intel Booth 738 www.intel.com/cloudbuilders Intel, the world leader in silicon innovation, develops technologies, products and initiatives to continually advance how people work and live. Intel® microprocessors provide leading performance and proven reliability for the foundation of your virtualized environment. VMware and Intel work together to deliver reliability, value, and ease of deployment from the dynamic datacenter to the cloud of today and in the future, giving customers the confidence to start benefiting now from virtualization. Through close collaboration in technology advancements and ecosystem enabling, VMware and Intel provide the foundation for virtualization solutions that allow businesses to better serve their customers at reduced cost.

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Platinum Sponsors (continued) LG Electronics, Inc. Booth 411 www.lg.com. LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 93,000 people working in over 120 operations around the world. With 2010 global sales of 55.8 trillion Korean won (USD 48.2 billion), LG comprises four business units—Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning & Energy Solutions. LG is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines, and refrigerators. For more information, please visit www.lg.com.

Intelligence Matters! Build Your Cloud on Intel Find out more at Intel booth #738 and the Intel Super Session, August 31, 8:30am

Symantec Booth 339 www.symantec.com Symantec is a global leader in providing security, storage and systems management solutions to help our customers–from consumers and small businesses to the largest global organizations–secure and manage their information-driven world against more risks at more points, more completely and efficiently. As the world’s fourth largest independent software company, our unique focus is to eliminate risks to information, technology and processes independent of device, platform, interaction or location. Our software and services protect completely, in ways that can be managed easily and with controls that can be enforced automatically– enabling confidence wherever information is used or stored. Trend Micro Booth 1039 www.trendmicro.com Trend Micro Incorporated, a global cloud security leader, creates a world safe for exchanging digital information with its Internet content security and threat management solutions for businesses and consumers. A pioneer in server security, we deliver top-ranked client, server and cloud-based security that fits our customers’ and partners’ needs, stops new threats faster, and protects data in physical, virtualized and cloud environments. Powered by the Trend Micro™ Smart Protection Network™ infrastructure, our industry-leading cloud-computing security technology, products and services stop threats where they emerge, and are supported by 1,000+ threat intelligence experts around the globe. Additional information: www.trendmicro.com.

Intel is helping IT organizations simplify, automate, and secure their infrastructure. Find out how by attending Intel sessions and visiting the Intel booth where you can see compelling demos, attend a chalk talk and chat with experts at the IQ Bar on a variety of subjects including cloud security, transitioning to 10 Gb Ethernet and virtualizing mission-critical applications. Don’t miss out on the opportunity to win prizes by participating in our “Get it! Wear it!” program that runs throughout the show. For more details, look for the Intel item in your registration bag. Copyright © 2011 Intel Corporation. All rights reserved. Intel and the Intel logo are trademarks of Intel Corporation in the U.S. and other countries. *Other names and brands may be claimed as the property of others.

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Platinum Sponsors (continued)

Gold Sponsors

VCE Booth 1121 www.vce.com VCE, the Virtual Computing Environment Company formed by Cisco and EMC with investments from VMware and Intel, accelerates the adoption of converged infrastructure and cloud-based computing models that dramatically reduce the cost of IT while improving time to market for our customers. VCE, through the Vblock platform, delivers the industry’s first completely integrated IT offering with end-to-end vendor accountability. VCE’s prepackaged solutions are available through an extensive partner network, and cover horizontal applications, vertical industry offerings, and application development environments, allowing customers to focus on business innovation instead of integrating, validating and managing IT infrastructure.

Acronis, Inc. Booth 921 www.acronis.com Acronis is a leading provider of easy-to-use disaster recovery and data protection solutions for physical, virtual and cloud environments. Its patented disk imaging technology enables corporations, SMBs and consumers to protect their digital assets. With Acronis’ disaster recovery, deployment and migration software, users protect their digital information, maintain business continuity and reduce downtime. Acronis software is sold in more than 90 countries and available in up to 14 languages. For additional information, please visit www.acronis.com. Follow Acronis on Twitter: http://twitter.com/acronis.

Wyse Technology Booth 1111 www.wyse.com Wyse Technology is the global leader in Cloud Client Computing. Cloud client computing replaces the outdated computing model of the unsecure, unreliable, energy-intensive and expensive PC, all while delivering lower TCO and a superior user experience. Wyse has shipped more than 20 million units and has over 200 million people interacting with their products each day, enabling the leading private, public, hybrid and government cloud implementations worldwide. Wyse partners with industry-leading IT vendors as well as globally-recognized distribution and service partners.

AppSense Booth 421 www.appsense.com AppSense has been providing User Virtualization solutions to optimize the user experience and simplify desktop management for over ten years, and has developed the technology, experience and operational capacity to offer a solution to what has been to date the most challenging yet important aspect of the desktop to manage- the user. AppSense is a VMware Technology Alliance Partner, and the only provider of user personalization technology in global VDI solutions from IBM, Dell, HP, Cisco, Fujitsu and CSC. CommVault Booth 801 www.commvault.com CommVault is a rapidly growing, publicly-held software company with revolutionary Simpana® software and a “singular” approach that enables corporations to more simply protect, manage, and access large stores of data—while reducing data growth and costs. Unlike competitive data management software solutions, Simpana software employs modules for Backup, Archive, Replication, Resource Management, and Search built on a single unifying code base and platform.

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Gold Sponsors (continued) Coraid Booth 1007 www.coraid.com Coraid redefines storage economics with its breakthrough line of EtherDrive storage solutions. EtherDrive delivers scale-out performance, Ethernet simplicity, and a five-to-eight times price-performance advantage over legacy storage. Designed from the ground up for virtualization and cloud architectures, Coraid solutions have been deployed by more than 1,400 customers worldwide. For more information, visit www.coraid.com, follow Coraid on Twitter at www.twitter.com/Coraid or LinkedIn at http://www. linkedin.com/companies/Coraid Fusion-io Booth 1201 www.fusionio.com Fusion-io is a pioneer of a new storage memory platform that significantly improves the processing capabilities within a datacenter by moving process-critical, or “active” data closer to the CPU where it is processed, reducing latency while increasing datacenter efficiency. Hitachi Data Systems Booth 533 www.hds.com Hitachi Data Systems helps organizations transform raw data into valuable information by making it more accessible and manageable. Our vision is that IT must be virtualized, automated, cloud-ready and sustainable. Hitachi Data Systems provides best-in-class information technologies, services and solutions that deliver compelling customer ROI, unmatched return on assets and demonstrable business impact. As the leader in storage virtualization, only Hitachi Data Systems offers a common, virtualized platform for all data and information. www.hds.com.

Isilon Booth 1001 www.isilon.com/virtualization The Big Data Era has arrived. As the global leader in scale-out NAS, EMC Isilon delivers powerful yet simple solutions that enable enterprises to transform big data into meaningful answers. With products that are simple to install, manage and scale, at any size, Isilon enables enterprises to grow storage resources in lockstep with big data demands in large-scale virtualized environments, no matter how needs change in the future. With Isilon, big data is no longer a challenge, it’s an opportunity. Juniper Networks Booth 1207 www.juniper.net Juniper Networks is in the business of network innovation. From devices to data centers, from consumers to cloud providers, Juniper Networks delivers the software, silicon and systems that transform the experience and economics of networking. Additional information can be found at Juniper Networks (www.juniper.net). Nimsoft, Inc. Booth 606 www.nimsoft.com Nimsoft provides Unified Monitoring solutions for virtualized data centers, hosted and managed services, cloud platforms, and SaaS resources. The Nimsoft Unified Monitoring architecture virtually eliminates the need to deploy a new monitoring solution for outsourced services, public or private clouds, or SaaS implementations. Over 1,000 customers use Nimsoft Unified Monitoring solutions, including emerging enterprises such as Casual Male, European Medicines Agency (EMEA), Ladbrokes, Sur La Table, TriNet, Virgin America, and hundreds of leading hosting, cloud, and managed service providers.

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Gold Sponsors (continued) Quantum Booth 433 www.quantum.com Quantum is the leading global specialist in backup, recovery, and archive and a top provider of high-performance, shared file solutions for “big data” environments. From small businesses to multinational enterprises, more than 50,000 customers trust Quantum to solve their data protection, retention and management challenges. Combining its industry-leading DXi® deduplication appliances and technology obtained through the recent acquisition of Pancetera Software, Quantum dramatically reduces the complexity and cost of managing and protecting virtualized data. Quest Software, Inc. Booth 521 www.quest.com Quest is the market leader in virtualization and cloud management, with solutions for server and desktop virtualization, as well as cloud automation and data protection—supporting multiple platforms and applications. When it comes to delivering efficiency, protecting data and optimizing data center operations, Quest is the best. Our comprehensive portfolio of solutions simplifies the management and protection of your physical, virtual and cloud infrastructures. RES Software Booth 927 www.ressoftware.com RES Software, the proven leader in dynamic desktop solutions, is driving a transformation in the way organizations manage, maintain and reduce the cost of their desktop infrastructure. The RES Software award-winning, patented products enable IT professionals to manage and deliver secure, personalized and compliant desktops independent of the underlying computing infrastructure—thin clients, virtual desktops, physical desktops, or server-based computing environments. For more information, follow updates on Twitter @RESSoftware and visit www.ressoftware.com.


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Gold Sponsors (continued) Samsung Electronics America, Enterprise Business Division Booth 600 www.samsung.com As one of the fastest growing IT companies in the world, Samsung Electronics America’s Enterprise Business Division is committed to serving the needs of consumers ranging from the home user to the Fortune 500 elite and supporting the valued channel partners who serve our customers. Samsung EBD offers a complete line of award-winning color and mono-laser printing solutions, desktop monitors, cloud computing desktop displays, laptop computers, and digital signage solutions. For more information, please visit www.samsung.com or call 1-800-SAMSUNG Samsung Semiconductor, Inc. Booth 427 www.samsung.com/greenmemory Samsung Semiconductor, Inc. is a wholly owned subsidiary of Samsung Electronics Co. Ltd. As the leader in advanced memory solutions, Samsung Semiconductor is the largest producer of Green DDR3 and Green SSDs for virtualized data centers, clients and corporate networks. It is the largest producer of NAND Flash, SRAM, high-end graphics memory and displays, as well as a leading global producer of system logic, sensors, and controllers. Samsung provides fabless and fab-lite manufacturing at 90, 65, 45 and 32/28 nanometers. Savvis Booth 807 www.savvis.com About Savvis Savvis, Inc. (Nasdaq: SVVS) is a global leader in cloud infrastructure and hosted IT solutions for enterprises. Nearly 2,500 unique clients, including 32 of the top 100 companies in the Fortune 500, use Savvis to reduce capital expense, improve service levels and harness the latest advances in cloud computing. For more information, please visit www.savvis.com.

SHI International Corporation Booth 331 www.shi.com SHI has transformed from a $1 million “software only” regional reseller into a $4+ billion global provider of information technology products and services. Dynamic, scalable, innovative solutions delivered with world class customer support have made us the complete hardware, software and IT solutions provider we are today. SolarWinds Booth 612 www.solarwinds.com SolarWinds (NYSE: SWI) provides powerful and affordable IT management software to customers worldwide—from Fortune 500 enterprises to small businesses. We work to put users first and remove the obstacles that have become “status quo” in traditional enterprise software. SolarWinds products are downloadable, easy to use and maintain, and provide the power, scale, and flexibility needed to address users’ management priorities. Learn more today at www.solarwinds.com and at SolarWinds’ online community, thwack, comprised of more than 60,000 IT pros. Splunk, Inc. Booth 933 www.splunk.com Splunk Enables Operational Intelligence Splunk is software used to monitor, report and analyze machine data. This data is generated by all applications, systems and infrastructure—located on-premise or in the cloud. Machine data is massive in scale, unstructured and contains a definitive record of transactions, systems, applications and user activity. It’s largely unused, trapped in rigid, silo-based systems. Only Splunk lets you capture and analyze real-time and historical machine data in one place, so you can unlock its value.

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Gold Sponsors (continued) Syncsort, Inc. Booth 527 www.syncsort.com With 40+ years of experience and 15,000+ deployments, Syncsort helps thousands of customers across the globe rethink the economics of their data with its leading data integration acceleration and data protection software solutions. Syncsort lets organizations maximize the value of their virtualization investments by providing the fastest, most resource efficient data protection for VMware environments, allowing for greater virtual machine density, dramatically reduced recovery time, and ten minute physical-to-virtual server migration. Teradici Corporation Booth 1013 www.teradici.com Teradici Corporation is the developer of the innovative PCoIP® (PC-overIP®) protocol that delivers an enhanced user experience over a standard IP network and enables IT to consolidate users across the entire enterprise from mainstream office workers to extreme graphics users over LAN and WAN. Through a combination of unique graphics algorithms, flexible software solutions, high-performance silicon processing, and workstation/ server add-in cards, Teradici is changing how personal computers are used, deployed and managed. Deploy PCoIP zero clients with VMware View today! Terremark Booth 1021 www.terremark.com Terremark, a Verizon Company, is a leader in transforming and securing enterprise-class IT on a global scale. Terremark sets the standard for IT deployments with advanced infrastructure and managed service offerings that deliver the scale, security, and reliability necessary to meet the demanding requirements of enterprises and governments around the world. With a global network of data centers and a comprehensive portfolio of secure solutions, Terremark helps enterprise and government executives realize the power and promise of the cloud today.

X-ray

MRI

V-Ray

1895

1972

2011

Brocade is deploying Ethernet fabric solutions today. From radically increased automation to more scalable and resilient network architectures, Ethernet fabrics offer you a host of benefits. Brocade can help solve the frustrations you’ve been experiencing with your network. Experience reduced complexity and greater automation in a network that works the way you always imagined it should. Visit us at VMworld and see what Brocade customers already know.

Introducing Symantec V-Ray technology. Visibility across both virtual and physical environments.

See V-Ray at Booth # 339 or at symantec.com/v-ray

Copyright © 2011 Symantec Corporation. All rights reserved. Symantec, the Symantec Logo, and the Checkmark Logo are trademarks or registered trademarks of Symantec Corporation or its affiliates in the U.S. and other countries. Other names may be trademarks of their respective owners.

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Gold Sponsors (continued)

Silver Sponsors

Veeam Software Booth 813 www.veeam.com Veeam Software, an Elite VMware Technology Alliance Partner, develops innovative software to manage VMware vSphere. At VMworld we’ll be demonstrating Veeam Backup & Replication v6, featuring vPower™, the technology behind advanced features such as Instant VM Recovery, Universal Application-Item Recovery, and SureBackup Recovery Verification. Find out why Veeam was chosen “Best of Show” at VMworld 2010, and why more than 20,000 customers rely on Veeam Backup & Replication to protect their mission-critical VMs. Learn more at www.veeam.com.

Arista Networks Booth 1328 www.aristanetworks.com Arista Networks provides networking solutions for large data center and high-performance computing environments. Delivering a portfolio of Gigabit and 10 Gigabit Ethernet switches, Arista brings extensibility to networking, and dramatically changes the price/performance of data center networks. Arista utilizes the Extensible Operating System (EOS™), with single-image consistency across hardware platforms, and modern core architecture enabling in-service upgrades and application extensibility.

VKernel Booth 1027 www.vkernel.com VKernel is the number one provider of enterprise class performance and capacity management products for virtualized data centers and cloud environments. The company’s powerful, easy to use and affordable products simplify the complex and critical tasks of monitoring, capacity planning, reporting, chargeback and optimization of virtual environments. Used by over 50,000 virtualization administrators, the products have proven their ability to identify and resolve real-time performance issues, maximize capacity utilization and reduce virtualization costs. Xsigo Systems Booth 1033 www.xsigo.com Xsigo virtual infrastructure lets you dynamically connect everything in your datacenter: virtual machines, virtual appliances, networks and storage. With Xsigo you connect resources instantly, across the datacenter, using virtual interconnects. Eliminate the headaches and complexity of switch ports and VLAN configuration while consolidating hardware to save up to 90% on cost. Increase application performance, too, with the industry’s highestspeed fabric—up to 4X the speed of 10G Ethernet. Visit Xsigo and see the next-generation cloud infrastructure in action today.

Atos Booth 1241 www.na.atos.net Atos is an international information technology services company, delivering hi-tech transactional services, consulting, systems integration and managed services. Atos is focused on business technology that powers progress and helps organizations to create their firm of the future. Atos was established on July 1st 2011, following the successful integration of Atos Origin and Siemens IT Solutions and Services . Autonomy Booth 1429 www.autonomy.com Autonomy Corporation, a global leader in infrastructure software for the enterprise, spearheads the Meaning Based Computing movement. Autonomy's software powers the full spectrum of mission-critical enterprise applications including pan-enterprise search, customer interaction solutions, information governance, end-to-end eDiscovery, records management, archiving, business process management, web content management, web optimization, rich media management and video and audio analysis. Blue Coat Systems, Inc. Booth 1240 www.bluecoat.com Blue Coat Systems, Inc. is a leading provider of Web security and WAN optimization solutions that optimize and secure the flow of information across the network. These technologies speed decision making, maximize employee productivity and reduce bandwidth costs, while protecting against web-based threats. For additional information, please visit www.bluecoat.com.

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Silver Sponsors (continued) BlueArc Corporation Booth 1441 www.bluearc.com/data-storage-solutions/vmware-solutions.shtml BlueArc, a leader in high-performance file storage, delivers a full suite of VMware-integrated, enterprise-class NFS storage solutions for virtualized infrastructures that must scale performance, capacity and operations at lowest cost. By overcoming management complexity and avoiding performance bottlenecks, BlueArc storage solutions enable broader deployment of virtualization in the data center. BlueCat Networks Booth 1335 www.bluecatnetworks.com BlueCat Networks is a leading provider of smart, simple, scalable IP Address Management (IPAM) solutions. With tightly integrated DNS and DHCP core services, our software solutions give organizations the power to centrally manage “everything IP” in their network from a single pane of glass. For more information, visit http://www.bluecatnetworks.com. BMC Software Booth 1229 www.bmc.com/cloud BMC helps you build and operate a cloud that works for your business. We offer a comprehensive set of software products and consulting resources that enable you to design, build, operate, and govern a cloud that meets the needs of your business. Box Booth 1334 www.box.net Founded in 2005, Box provides a secure, scalable content-sharing platform for 6 million users and 60,000 companies, including 73% of FORTUNE 500s. Content on Box can also be accessed through mobile applications and extended to Google Apps, NetSuite and Salesforce. Box is privately held and backed by leading venture capital firms. Broadcom Corporation Booth 1307 www.broadcom.com Broadcom Corporation (NASDAQ: BRCM) is a global leader and innovator in semiconductor solutions for wired and wireless communications. Broadcom® products seamlessly deliver voice, video, data and multimedia connectivity in the home, office and mobile environments. With the industry’s broadest portfolio of state-of-the-art system-on-a-chip and embedded software solutions, Broadcom is changing the world by Connecting everything®. For more information visit www.broadcom.com.

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Silver Sponsors (continued) Ciena Booth 1312 www.ciena.com Ciena is a market leader in delivering software-defined packet optical and Carrier Ethernet solutions to make bandwidth elastic and responsive to application needs. Our experience and expertise enables us to meet service demands with dynamic connectivity delivering assured and high capacity, performance, and quality—essential to enterprise-grade cloud services and supporting an array of virtualized network service offers.

Diebold, Inc. Booth 1412 www.diebold.com Diebold, Incorporated is a global leader in providing integrated self-service delivery and security systems and services to achieve the highest levels of efficiency, reliability and security. Diebold applies a consumer-centric approach to the development of hardware, software and award-winning services that enables financial institutions to meet the needs of their customers.

Citrix Systems, Inc. Booth 541 www.citrix.com Citrix is a leading provider of virtual computing solutions that help people work and play from anywhere on any device. Over 230,000 enterprises use Citrix to create better ways for people, IT and business to work through virtual meetings, desktops and datacenters. Citrix virtualization, networking and cloud solutions deliver over 100 million desktops and touch 75% of Internet users daily.

DynamicOps Booth 1341 www.dynamicops.com DynamicOps’ Operations VirtualizationTM platform enables enterprise IT to create on-demand private and public cloud services in days from existing systems and business processes. Customers realize unparalleled time-tocloud value while protecting existing investments, and have a clear path for a controlled evolution to next-generation cloud services.

CSC Booth 312 www.csc.com/vmworld CSC is a global leader providing technology-enabled business solutions and services. CSC offers clients the solutions they need to manage complexity, focus on core businesses, collaborate with partners and clients, and improve operations. For more than 50 years, clients in industries and governments worldwide have trusted CSC with their business process and information systems outsourcing, systems integration and consulting needs. DataCore Software Booth 1321 www.datacore.com DataCore Software is a leading developer of storage virtualization software for virtual and physical IT environments. Its goal is to leverage industry standard processors and network technologies, along with its own storage virtualization and data management software, to deliver the highest availability, fastest performance, and maximum utilization of IT assets.

Embotics Booth 447 www.embotics.com Embotics Corporation provides enterprises with easy-to-use, virtualization management and private cloud automation solutions that deliver the fastest time-to-value in the industry. Organizations around the world have used V-Commander™ to reduce complexity and more effectively monitor, optimize and automate their dynamic data centers. Emulex Corporation Booth 326 www.emulex.com Emulex (NYSE:ELX) is the leader in converged networking solutions for the data center. Emulex provides a single framework that intelligently connects every server, network and storage device within the data center. Emulex’s portfolio of controller chips, adapters, blades and connectivity solutions are trusted by the world’s largest IT environments.

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Silver Sponsors (continued) Infoblox Booth 1421 www.infoblox.com Infoblox is an industry leading developer of network infrastructure control solutions that increase network availability and staff efficiency by automating time-consuming manual tasks associated with IP address management, DNS, DHCP and network change and configuration management. Infoblox’s unique, real-time Grid™ technology provides the resilient and scalable foundation for Infoblox solutions. Kaspersky Lab Booth 1521 www.kaspersky.com Kaspersky Lab has made it our mission to help customers avoid threats, understand compliance, and cost effectively employ best practice. Kaspersky multi-layered security solutions support virtual environments across heterogeneous IT infrastructures and offer real-time protection without compromising performance, and have consistently ranked above the competition in anti-virus reviews and independent testing. See why over 100,000 customers weekly switch to Kaspersky! Kingston Technology Booth 640 www.kingston.com Kingston Technology Company, Inc. is the world’s independent memory leader. Founded in 1987 with a single product offering, Kingston® now offers more than 2,000 memory products that support nearly every device that uses memory, from computers, servers and printers to MP3 players, digital cameras and mobile phones. In 2010, the company’s sales reached $6.5 billion. With global headquarters in Fountain Valley, California, Kingston employs more than 4,000 people worldwide. Regarded as one of the “Best Companies to Work for in America” by Fortune magazine, Kingston’s tenets of respect, loyalty, flexibility and integrity create an exemplary corporate culture. Kingston believes that investing in its people is essential, and each employee is a vital part of Kingston’s success. Kingston serves an international network of distributors, resellers, retailers and OEM customers on six continents. The company also provides contract manufacturing and supply chain management services for semiconductor manufacturers and system OEMs.

www.vce.com

rEACH your cloud FASTEr. In fact, your cloud is within reach at Booth #1121. Vblock™ Infrastructure Platforms are the first completely integrated offering for cloud computing from VCE. To see a live demonstration of the Vblock platforms and explore its potential yourself, stop by the VCE Booth #1121. VCE SupEr SESSion August 30, 2011 4:00 PM to 5:00 PM Palazzo Ballroom D/E

Transforming the Data Center with Vblock™ Infrastructure Platforms: Built to Reach Your Cloud Faster

Enter to win an ipad 2 at Booth #1121!

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Silver Sponsors (continued) ManageIQ Booth 332 www.manageiq.com ManageIQ is a leading provider of enterprise cloud management and automation solutions that enable organizations to deploy, manage and optimize private clouds, virtualized infrastructures and virtual desktops. Our solutions, built on a common Adaptive Management Platform™, deliver unified monitoring, management and automation through a single pane of glass across enterprise clouds and globally distributed datacenters. Mellanox Technologies Booth 1213 www.mellanox.com Mellanox Technologies (NASDAQ: MLNX, TASE: MLNX) is a leading supplier of end-to-end InfiniBand and Ethernet connectivity solutions and services for servers and storage. Mellanox products optimize data center performance and deliver industry-leading bandwidth, scalability, power conservation and cost-effectiveness while converging multiple legacy network technologies into one future-proof architecture. Mozy Booth 233 www.mozy.com Mozy, by EMC is the world’s most trusted online backup service for consumers and businesses with more than one million customers, 70,000 business users and 70 petabytes of information stored at its multiple data centers around the globe. More information can be found at http://www. mozy.com. NaviSite, Inc. Booth 1435 www.navisite.com NaviSite, a Time Warner Cable Company, is a leading provider of enterpriseclass, cloud-enabled hosting, managed applications and services. NaviSite provides a full suite of reliable and scalable managed services, including Application Services, Enterprise Hosting, and Managed Cloud Services for enterprises looking to lower capital and operational costs. NaviSite provides customized solutions, delivered through a global footprint of state-of-theart data centers.

®

Net Optics, Inc. Booth 1313 www.netoptics.com Net Optics, the leading provider of Intelligent Access and Monitoring Architecture solutions, delivers real-time IT visibility, monitoring and control for businesses to achieve peak performance in network analytics and security. 7,000 organizations—including 85 percent of the Fortune 100—trust Net Optics’ comprehensive smart access hardware and software solutions to plan, scale and future-proof their networks. For information, visit http://www.netoptics.com. NTT Communications Booth 320 www.ntt.com Renowned for its broad range of managed solutions leveraging secure data centers, global tier-1 IP network and low-latency private networks, NTT Communications is an IT services arm of Fortune Global 500 telecom leader Nippon Telegraph and Telephone Corporation. The company delivers high-quality IT infrastructure worldwide, including managed hosting, security and storage services, and enterprise-grade public, private and hybrid cloud solutions. Pano Logic, Inc. Booth 446 www.panologic.com Pano Logic, the leader in zero client desktop virtualization, radically changes desktop computing by centralizing everything on the server. Pano Logic offers a simple, all-in-one virtual desktop solution that eliminates the PC or thin client management burden, halts endpoint security breaches, and dramatically reduces energy consumption, all significantly reducing TCO.

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Silver Sponsors (continued) Pivot3 Booth 1434 www.pivot3.com Pivot3 simplifies VDI with an appliance offering both virtual servers and scale-out storage. The converged infrastructure eliminates separate physical SANs or NAS so that VDI designs can be completed in minutes and implemented at a fraction of the capex and opex costs associated with traditional equipment. The Wall Street Journal awarded Pivot3 the prestigious “2011 Next Big Thing”. Stratus Technologies Booth 1141 www.stratus.com For more the 30 years Stratus Technologies has delivered uptime assurance for the applications its customers depend on most for their success. Using resilient software and hardware technologies combined with proactive availability management services, Stratus products help to save lives and to protect the business and reputations of companies, institutions, and governments the world over. SunGard Availability Services Booth 1221 www.sungardas.com SunGard Availability Services provides disaster recovery services, managed IT services, information availability consulting services and business continuity management software to more than 10,000 customers globally. With five million square feet of datacenter and operations space, SunGard assists IT organizations prepare for and recover from emergencies. Visit www.sungardas.com or call 1-800-468-7483. V3 Systems Booth 1428 www.v3sys.com V3 provides virtual desktop solutions in the cloud faster than local physical machines. These high performance virtual desktops are delivered in the form of a drop-in server/appliance. V3’s Appliance is capable of serving virtual desktops alone, or, can be used as building blocks to scale large users with 50 – 400 high performance virtual desktops served by each V3 Appliance.

Virtual Instruments Booth 338 www.virtualinstruments.com Virtual Instruments eliminates the risk of deploying virtualized businesscritical applications by providing VirtualWisdom®, the industry’s only comprehensive real-time I/O infrastructure monitoring solution. By directly measuring and analyzing I/O performance from the VM to the SAN switches to the storage arrays, IT organizations can proactively optimize VM workloads, reducing application response time, increasing availability, and improving resource utilization. Virtustream Booth 232 www.virtustream.com Virtustream is an innovative cloud provisioning firm committed to delivering next generation infrastructure services to enterprise customers. We leverage our secure high performance platform, xStream, to deliver highly available and elastic compute resources at true consumption-based pricing. Virtustream owns and operates its own data centers in the U.S. and U.K. Keep tabs on us with Twitter: www.twitter.com/rjrogers87 and www. twitter.com/Virtustream360. VMTurbo Booth 1340 www.vmturbo.com VMTurbo provides an integrated software suite for proactive and automated management of workload and resources in virtualized data centers. We provide a holistic view of your virtual infrastructure as well as detailed action plans for workload placement and resource allocation. Our customers accomplish ever more, with less IT resources, by using our suite to analyze, optimize and control their environment.

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Silver Sponsors (continued) Vyatta Booth 1329 www.vyatta.com Vyatta provides software-based networking solutions that uniquely satisfy the security, connectivity and compliance requirements for enterprises migrating applications from physical infrastructures to virtual data centers and cloud computing infrastructures. The Vyatta Network OS is a virtualization optimized routing and security solution that can be provisioned, licensed, billed and scaled on-demand, offering networking with the agility of an application. Xiotech Booth 1235 www.xiotech.com Xiotech is the world’s leading provider of high-performance storage systems, purpose built for today’s cloud and virtual desktop-to-data center initiatives. With more than 1,200 customers across all major industries, including 28 of the Fortune 100, ISE delivers storage that scales from the mid-market to the largest enterprise and government organization. Visit Xiotech at www.xiotech.com, or follow us on Twitter @xiotech. Zenoss Booth 1320 www.zenoss.com Zenoss is a leading provider of management software for physical, virtual, and cloud-based IT infrastructures. Over 35,000 organizations worldwide have deployed Zenoss to manage their networks, servers, virtual devices, storage, and cloud infrastructure, gaining complete visibility and predictability into their IT operations. Customers include Rackspace, VMware, Hosting.com, LinkedIn, Carlson, Motorola and Deutsche Bank.


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One click. Connect any VM to anything in your data center.

New Xsigo Server Fabric S E E I T AT B O OT H 1 0 3 3.

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Exhibitors 8x8, Inc. Booth 566 www.8x8.com 8x8, Inc. (Nasdaq: EGHT), provides cloud computing and communications solutions including cloud servers, managed servers and managed DNS service. 8x8 also offers hosted Vblock™ infrastructure to enable organizations to reap the benefits of this robust platform without any capital investment. 10ZiG Technology Booth 965 www.10zig.com 10ZiG is a cutting edge provider of thin clients solutions optimized for the virtual desktop environment. Our 10ZiG Thin Client Line is certified VMware Ready and also provides excellent support for Quest, Citrix, RedHat, 2X, etc connection brokers as well. Aberdeen LLC Booth 760 www.aberdeeninc.com Aberdeen, recognized as a long standing leader in the Server and Storage arena, is proud to present its VMware Certified Storage Servers, NAS, SAN, and DAS customizable solutions. AC&NC Booth 765 www.raid.com AC&NC™ provides custom designed and preconfigured JetStor® plug-and-play storage solutions. AC&NC manufacturers in-house and delivers complete solutions in 24-48 hours from in-stock JetStor RAID, iSCSI, NAS and JBOD’s. All of our products are VMware, Citrix XenServer and Hyper-V certified.

Booth 1159 AFORE Solutions, Inc. www.aforesolutions.com/cloudlink.php AFORE is a leading provider of cloud security and networking software solutions. Our unique blend of the CloudLink™ network, storage and application security solutions and networking software accelerates innovation and deployment of advanced Cloud and networking applications.

Argent Software Booth 355 www.argent.com Argent has been in the systems management business since 1991 and has over 2,000 customers worldwide such as Walt Disney, Honda, Toyota, IBM, Hewlett Packard, Bayer, Nokia, CBS, the Social Security Administration, Wells Fargo, and Harley Davidson.

AMAX Information Technologies Booth 553 www.amax.com Simplicity. Flexibility. Agility. Increased IT efficiency. Since 1979, AMAX’s innovative, open-architecture designed Virtualization and Cloud Computing solutions, which provide superior, highly scalable performance, have made it all possible. Dedicated to Quality Manufacturing, AMAX is ISO:9001 Certified and UL approved.

Aria Systems Booth 660 www.ariasystems.com Aria Systems is the subscription billing and management market leader serving Global 2000 companies. The Aria Subscription Billing Platform is the industry’s only enterprise-class solution that automates the entire subscriber life cycle for all recurring revenue models.

APTARE Booth 1155 www.aptare.com APTARE provides enterprise data center optimization software that helps companies maximize their significant investment in their existing environment. End-to-end, objective visibility of the physical, virtual, SAN, unstructured data and backup environments.

Arkeia Software Booth 347 www.arkeia.com Arkeia Software offers award-winning data protection for both physical and virtual environments. Arkeia protects all major virtual platforms including VMware, Hyper-V, and XenServer—as well as 200+ physical platforms. Arkeia delivers complete data protection solutions to disk, tape, and cloud. Arrow ECS Booth 1355 www.ecs.arrow.com Arrow Enterprise Computing Solutions provides enterprise and midrange computing products, services and solutions to value-added resellers, system integrators, and independent software vendors. Visit ecs.arrow.com

ASG Software Solutions Booth 1536 www.asg.com ASG is an established software provider of information, applications, infrastructure, and operations management solutions; service and support technologies; virtualization; and Cloud computing. ASG optimizes IT service delivery in both mainframe and distributed environments. ASG is privately owned with offices worldwide. Aspera Booth 565 www.asperasoft.com Aspera creates breakthrough transport technologies that move the world’s big data at maximum speed regardless of file size, transfer distance and network conditions. Over 1200 organizations in a variety of industries rely on Aspera software for their file transfer needs. AT&T, Inc. Booth 761 www.att.com AT&T is a global leader in communications and recognized leader in Business-related voice and data services, including global IP services, hosting, applications, and managed services. AT&T services can help improve productivity, manage costs, and position businesses for future technology enhancements.

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Exhibitors (continued) Atlantis Computing Booth 1161 www.atlantiscomputing.com Atlantis Computing is transforming desktop computing by solving the challenges of desktop virtualization: storage, performance and security. With Atlantis ILIO software, the virtual desktop user experience is better than a PC, while making virtual desktops more affordable to IT organizations.

Azaleos Corporation Booth 454 www.azaleos.com Azaleos provides the benefits of hosted email services for organizations that won’t allow data to reside outside their control. Patented technology provides 24X7 remotely managed services for Exchange, SharePoint and Lync, keeping information on-premises while management is handled by Azaleos.

Avaya Booth 1255 www.avaya.com Avaya is a global provider of business collaboration and communications solutions, providing unified communications, contact centers, data solutions and related services to companies of all sizes around the world.

Barracuda Networks, Inc. Booth 359 www.barracudanetworks.com Barracuda Networks Inc. is a leading provider of content security, data protection and application delivery solutions. It’s products include offerings for protection against email, Web and IM threats and products that improve network access, message archiving, backup and data protection.

Avere Systems Booth 1346 www.averesystems.com Avere Systems provides NAS solutions that deliver breakthrough results for accelerating scale-out performance, reducing storage infrastructure and operating costs, and minimizing remote application latency. Our A-3 architecture solves the challenges of too many disks, poor scaling and global file access. Axcient, Inc. Booth 972 www.axcient.com/vmworld2011 Axcient delivers a unified platform for backup, business continuity, and disaster recovery that offers unprecedented ease of use and uptime for SMBs. The solution combines the best elements of an on-premise appliance with the cost savings of cloud services.

BeyondTrust Software Booth 1072 www.beyondtrust.com BeyondTrust is the global leader in securing the perimeter within to mitigate internal threat and the misuse of privileges. BeyondTrust offers consistent policy-driven, role-based access control, monitoring, logging, and reporting to protect internal assets from the inside out. Bitdefender Booth 673 www.bitdefender.com/vmworld Bitdefender consistently creates number-oneranked and award-winning security solutions. Since 2001, Bitdefender has continuously raised the bar in security. From individuals to the largest enterprises, Bitdefender innovations foster confidence, and the freedom to conduct business, by defending data and brand integrity.

Booth 1407 Bluelock, LLC www.bluelock.com Bluelock is an award-winning enterprise cloud hosting service provider. Hosted in the public cloud, Bluelock Virtual Datacenters help companies get started quickly and deal with the unknown, while delivering the freedom to change their minds as IT needs evolve. Bluemile, Inc. Booth 360 www.bluemilecloud.com Your power company meets the demands of your business… does your data center? Bluemile makes technology an easy-to-use utility. Our premium cloud solutions scale to your demand, making your business more competitive. Bluesocket, Inc. Booth 866 www.bluesocket.com Bluesocket is a leading provider of secure, high-performance wireless networks for enterprise customers. Bluesocket’s awardwinning, vWLAN brings virtualization to the WLAN. It’s the industry’s only “VMware Ready” wireless LAN solution. Over 3,000 customers in 51 countries rely on Bluesocket’s innovations. BlueStripe Software Booth 358 www.bluestripe.com BlueStripe’s transaction performance solutions enable IT Operations teams to manage transaction availability and performance for any application system. Following transactions hop-by-hop, BlueStripe quickly finds the cause of any application system problem, in any environment—physical, virtual, or private cloud.

Catbird Booth 452 www.catbird.com Catbird is the industry leader in comprehensive security and compliance for virtualized environments, a four-time Best of Show Finalist at VMworld and a Gartner “Cool Vendor”. Eliminating uncertainty over secure virtualization, Catbird’s protection keeps Tier-1 application deployment plans on track. Centrify Corporation Booth 549 www.centrify.com Centrify delivers integrated identity and privilege management solutions that centrally control, secure and audit access to cross-platform systems and applications by leveraging Microsoft Active Directory. Over 3,000 organizations have chosen Centrify to reduce expenses, strengthen security and meet compliance requirements. CiRBA, Inc. Booth 1152 www.cirba.com CiRBA Data Center Intelligence (DCI) is analytics software that determines the optimal workload placements and resource allocations required to safely maximize the efficiency of Cloud, virtual, and physical infrastructure.

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Exhibitors (continued) Cirracore/Canvas Systems Booth 1528 www.cirracore.com Cirracore is a global provider of managed public, private, and hybrid cloud solutions, managed hosting, and high-density computing services. Canvas Systems provides clients with faster, more affordable IT products and services including: Cloud Solutions, Data Center Hardware and Infrastructure Services. ClearCube Technologies Booth 1352 www.clearcube.com Clearcube pioneered the blade pc in 1997. Clearcube provides hybrid cloud computing solutions with virtual desktops and powerful one to one blade workstations connecting to stateless zero clients over fiber or copper networks for secure, powerful and energy efficient computing. Cloud Cruiser Booth 1167 www.cloudcruiser.com Cloud Cruiser is the leader in Cloud Cost Management, offering a cost optimization and next generation chargeback solution for service providers and enterprise. Cloud Cruiser drives IT cost savings through cost transparency, accountability, empowerment and control across heterogeneous cloud environments.

Booth 664 CloudBees www.cloudbees.com The Jenkins experts and the only Platform As a Service company servicing the entire develop-to-deploy lifecycle of applications in the cloud. Cloudera Booth 1066 www.cloudera.com Cloudera sets data free and makes it smart with the world’s leading Apache Hadoopbased software and services, enabling data driven enterprises to easily derive latent business value from their massive volumes of structured and unstructured data. Cloudsoft Corporation Booth 1265 www.cloudsoftcorp.com/developers Cloudsoft offers Monterey, an enterprise class application middleware platform. Monterey solves the problems associated with scaling BigApps across machines, locations and clouds. Monterey exploits the elasticity, agility and cost benefits of cloud while ensuring governance and compliance policies are enforced. Cognizant Booth 473 www.cognizant.com Headquartered in Teaneck, New Jersey, Cognizant is a leading provider of IT, consulting, and business process outsourcing services. A member of the Fortune 500, Cognizant (www.cognizant.com) is ranked among the top performing and fastest growing companies in the world.

Cortado Booth 547 www.cortado.com Cortado, formerly ThinPrint, leading provider of software based mobile business and print solutions connects mobile, web and virtual desktops with centrally provided IT resources. Home offices, mobile employees and branch offices are efficiently, securely and seamlessly integrated into IT infrastructure.

Cycle Computing Booth 1406 www.cyclecomputing.com With unparalleled expertise in computeintensive environments, Cycle Computing software tools help clients maximize existing infrastructure and increase compute power by provisioning large-scale, secure HPC clusters on raw metal, from VMWare environments and on-demand in Amazon EC2.

Code 42 Software Booth 970 www.crashplanproe.com Founded in 2001, Code 42 Software is the creator of CrashPlan and CrashPlan PROe, the award-winning onsite, offsite and cloud backup solutions for consumers and businesses. Today we continue to deliver high-performance, easy-to-use solutions that protect the world’s data.

Datalink Booth 754 www.datalink.com A data center solutions and services provider, Datalink helps enterprises get the most from every IT investment—with storage, server, and network expertise. We design what we sell, deploy what we design, and support what we deliver.

Cyber-Ark Software Booth 554 www.cyber-ark.com Cyber-Ark® Software, a global information security company provides enterprise-class, policy-based Privileged Identity Management and Privileged Session Management Suites to secure, manage and monitor privileged accounts and activities associated with virtualized and traditional datacenter assets whether on-premise or within the cloud.

Desktone Booth 1166 www.desktone.com Desktone enables enterprises to rapidly provision desktops to users on any device, anywhere, with cloud-hosted Desktops as a Service (DaaS), the easiest way to deploy hosted virtual desktops without the upfront costs and complexity of traditional desktop virtualization.

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Exhibitors (continued) Diskeeper Corporation Booth 1258 www.diskeeper.com Diskeeper Corporation products make computer systems faster, more reliable, longer-lived and energy efficient, with zero overhead. Diskeeper’s products are relied upon by more than 90% of Fortune 500 companies as well as thousands of enterprises, government agencies, and OEMs worldwide. Dot Hill Systems Booth 221 www.dothill.com Dot Hill offers high availability, VMware certified, storage solutions. AssuredSAN arrays meet requirements for scalable, reliable storage for HA VMware environments. Dot Hill’s AssuredUVS unified virtual storage appliances manage diverse storage systems as a single pool. Double-Take / Vision Solutions Booth 342 www.visionsolutions.com Double-Take from Vision Solutions provides complete local and remote HA and DR protection for vSphere environments. Real time V2V and P2P replication enables flexible switching/failover including time saving auto-provisioning. Great for no-downtime, full-server migrations to physical or virtual servers too!

Drobo (Data Robotics) Booth 1153 www.drobo.com Drobo makes award-winning data storage products for Small & Medium Businesses and individual professionals that provide an unprecedented combination of sophisticated data protection and management features, affordable capacity, and ease-of-use. Eaton Corporation Booth 1246 www.eaton.com/powerquality Celebrating 100 years, Eaton is a global technology leader in electrical components and systems for power quality, distribution and control. eG Innovations Booth 771 www.eginnovations.com eG Enterprise provides end-to-end performance and configuration change monitoring for 120 applications, 10 OSs, and 7 virtualization platforms. Patented root-cause diagnosis technology reduces troubleshooting time up to 80%. Cloud ready. VMware Ready. VDI ready. Now available as a hosted service. Egenera Booth 755 www.egenera.com With over 1600 installations worldwide, PAN Manager is the platform to converge virtual and physical infrastructure management. PAN is certified with servers from HP, Fujitsu and Dell and storage from 3Par, Dell, EMC, Fujitsu, HDS, HP, IBM and NetApp.

Electric Cloud Booth 1440 www.electric-cloud.com Electric Cloud is the development cloud company. Electric Cloud bridges the gap between physical and virtual IT environments and development processes and tools to create smart development clouds. Eucalyptus Systems Booth 354 www.eucalyptus.com Eucalyptus provides IT organizations in enterprises, government agencies, and Web/mobile businesses the most widely deployed software platform for on-premise Infrastructure-as-a-Service (IaaS) clouds. Over 25,000 Eucalyptus clouds have been started globally, including more than 20 percent of Fortune 100 companies. Extreme Networks, Inc. Booth 559 www.extremenetworks.com Extreme Networks is a leading provider of networking infrastructure, delivering solutions for today’s corporate enterprise and service providers. We help organizations meet challenges presented by the new mobile world: improving the end-user experience, increasing IT efficiency and reducing ownership costs.

FalconStor Software Booth 1247 www.falconstor.com FalconStor is Defining Data Protection, Again™ by transforming traditional backup and recovery into service-oriented data protection. FalconStor solutions maximize the availability of IT services, simplifying management and improving efficiency. Scalable products eliminate backup windows while ensuring rapid disaster recovery (DR). fluid Operations Booth 652 www.fluidops.com fluid Operations developed eCloudManager, the innovative cloud management platform focusing on the delivery of enterprise application landscapes as Landscape as a Service, as well as the automated handling of the daily operations of a private or public eCloud. Fujitsu Booth 306 www.solutions.us.fujitsu.com Fujitsu is a leading information and communications technology solutions provider. Fujitsu enables clients to meet their business objectives through integrated offerings and solutions, including consulting, systems integration, managed services, outsourcing and cloud services, plus server, storage, software and mobile/tablet technologies.

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Exhibitors (continued) FusionStorm Booth 1349 www.fusionstorm.com fusionStorm is an award-winning, information technology delivery (ITD) company. We combine best-of-breed products from leading vendors with a full suite of Professional and Managed Services to help you save money and grow your businesses. Gale Technologies Booth 871 www.galetechnologies.com Gale Technologies offers turnkey cloud solutions that create self-service automated Infrastructure via template-based provisioning of physical and virtual resources. GaleForce, Gale’s flagship software, allows self-service scheduling and reservation of resources along with optimization and reporting for highly efficient resource utilization. Gigamon Booth 570 Gigamon® provides Network Traffic Visibility solutions that deliver the power of physical network visibility into virtual environments. Our flagship line of GigaVUE® visibility switches provide unmatched insight into traditional and virtualized data centers and cloud-based networks. Global Knowledge Booth 349 www.globalknowledge.com Global Knowledge is the leader in IT and business training and the 2009 and 2010 VMware Global Education Partner of the year. In addition to VMware, our curriculum includes courses for Cisco, Citrix, Microsoft, project management, security, ITIL, and more.

Booth 665 Harris Corporation www.harris.com/trustinthecloud Trusted Enterprise Cloud from Harris Corporation is the preeminent cloud hosting service available today combining proven talent, patented trust enablement technology, industry leading hardware and software systems, and world-class infrastructure. Don’t bet your business on a cloud you can’t trust. Hosting.com Booth 1065 www.hosting.com Hosting.com provides enterprise-class IT infrastructure solutions, services and facilities that ensure clients’ mission-critical applications are cloud-enabled and Always On. Hosting.com’s geographically-dispersed datacenters, coupled with the industry’s top networking and connectivity technologies, provide the highest levels of availability, security, and responsiveness. Huawei Symantec Booth 1071 www.huaweisymantec.us For administrators who want to Take Control of their data center from a vSphere console, Huawei Symantec stands-out with a strategy of maximizing use of VMware APIs for storage, networking and security integration. HyTrust, Inc. Booth 460 www.hytrust.com HyTrust is a leader in policy-driven proactive controls, security, multi-tenancy and compliance for cloud environments. It’s tailor made for the dynamic and distributed nature of virtualized environments, enabling it to be as secure and operationally ready as physical environments.

Get Wyse. Go Far. Smooth Sailing Technology that Grows with Your Business

Wyse Technology leads the world in cloud client computing – the ultimate computing solution for our time. Transform IT and accelerate your business, increasing security, ease of management, and reducing cost. Our focus is making you successful in the cloud client computing era, with leading hardware, software, and services. Wyse integrates and complements with best in class cloud and virtualization solutions from the companies you trust.

Drop by booth #1111, enter to WIN – and see how far Cloud Client Computing can take you.

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Exhibitors (continued) i365, A Seagate Company Booth 1358 www.i365.com i365 is a dedicated partner to our 32,000+ SMB customers relying on EVault® onpremise, cloud-based, and integrated hybrid storage solutions to protect data in multiplatform, multi-site settings. The EVault suite is cloud-connected to the EVault cloud for ensured business continuity. IGEL Technology Booth 458 www.igel.com A world leader in thin client software and hardware, IGEL Technology improves the performance, security, and agility of virtual desktop delivery systems. IGEL’s wide range of “VMware Ready” solutions are supported by our award-winning thin client management system. iland Internet Solutions Booth 1170 www.iland.com iland, VMware Service Provider of the Year, enables customers to build virtual data centers in the US and Europe on enterprise cloud infrastructure with flexible billing and computing capacity. Solutions include production servers, disaster recovery, test/ development sandboxes, and hybrid clouds.

Imprivata, Inc. Booth 1070 www.imprivata.com Imprivata provides authentication management and single sign-on features to enable secure user roaming, utilize location awareness features, and monitor user access across multiple workstations. Seamless integration with VMware View delivers fast and secure access in virtual desktop environments. Infortrend Corporation Booth 759 www.infortrend.com Founded in 1993, Infortrend is a leading provider of high performance networked storage solutions focusing on quality, reliability, choice and value. Its core brands include the ESVA, EonStor DS, EonStor and EonNAS product families. International Computerware, Inc. Booth 1353 www.iciamerica.com International Computerware, Inc. (ICI) is a global award winning infrastructure consulting firm founded in 1985. ICI’s focus is customer enablement and early cloud adoption, through process driven technology solutions.

Ixia Booth 1347 www.ixiacom.com Ixia is a leading provider of converged IP performance test systems and service verification platforms for wireless and wired infrastructures and services. Ixia’s test systems are used to validate the performance and reliability of complex networks, devices, and applications.

Lakeside Software Booth 1158 www.lakesidesoftware.com Lakeside provides IT professionals with actionable business intelligence. The SysTrack suite includes Power Management, VDI Assessment, Real-Time Monitoring, Problem Diagnostics and User Experience Evaluation tools that improve end-user productivity and reduce costs.

Kaviza Booth 545 www.kaviza.com Kaviza VDI-in-a-box now from Citrix, winner Best of VMworld 2010 in Desktop Virtualization, is an easy, affordable all-in-one solution for SMBs to deploy virtual desktops for less than the cost of PCs, thus delivering an immediate Return on Investment.

Layer 7 Technologies Booth 1361 www.layer7.com Layer 7 Technologies helps organizations secure and govern integrations that span the Internet and cloud through its award-winning line of SecureSpan and CloudSpan SOA Gateway and service management products.

Kroll Ontrack Booth 459 www.krollontrack.com Through its Ontrack Data Recovery services, Kroll Ontrack is the world’s largest provider of powerful software tools and world-class services to help IT professionals recover, search and restore lost, archived and damaged data from virtually anything— even the cloud.

Lenovo Booth 1264 www.lenovo.com Lenovo is one of the world’s largest makers of personal computers and makes the world’s most innovative PCs, including ThinkPad® notebook, products carrying the ThinkCentre®, ThinkStation®, ThinkServer®, IdeaCentre® and IdeaPad® sub-brands. Lenovo also resells VXL Thin Clients.

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Exhibitors (continued) Likewise Booth 1064 www.likewise.com Likewise makes integrated identity, security, and storage software for the enterprise, educational institutions, and government. Likewise solutions enable organizations to provide both access to and control of their assets across virtual and physical platforms, from anywhere on the network. Liquidware Labs Booth 748 www.liquidwarelabs.com Liquidware Labs Stratusphere and ProfileUnity are leading desktop transformation solutions which enable planning, migration, and ongoing management of VMware View desktops. The solutions cover key phases of any desktop transformation including Assessment, User Virtualization Management, and User Experience Validation. Loggly Booth 766 www.loggly.com Loggly is a leading provider of a Log Management in the Cloud platform for log management and data analysis. Loggly’s cloud-based service enables users to monitor, debug and troubleshoot their IT infrastructure, applications and business processes.

Booth 1354 LogLogic, Inc. www.loglogic.com LogLogic’s business applications correlate user activities and event data in real-time for an integrated approach to security event management, database security management, security change management and compliance management, resulting in improved accountability and lower costs for any organization. Lumension Booth 353 www.lumension.com/vmworld Lumension Security, Inc., is a global leader in both physical and virtual endpoint management and security. Lumension provides security software solutions that help businesses protect vital information and manage critical risk across network and endpoint assets. More information at www.lumension.com. ManageEngine (Zoho Corp) Booth 1520 www.manageengine.com ManageEngine covers IT management with more than 30 products and services covering network, application, datacenter management, security, help desk and windows infrastructure management. The company will showcase its virtualization specific offerings at VMworld—including free tools for VMware management.

McAfee Booth 546 www.mcafee.com McAfee, a wholly owned subsidiary of Intel Corporation (NASDAQ:INTC), is the world’s largest dedicated security technology company. We are relentlessly focused on constantly finding new ways to keep our customers safe.

Booth 1172 mindSHIFT Technologies www.mindshift.com mindSHIFT delivers premier IT infrastructure and software services that utilize the most reliable and advanced systems and processes in the world. Take advantage of our expertise, facilities, and security with cloudSHIFTsm Server. www.mindSHIFT.com.

MDSV, Inc. Booth 1535 www.mdsv.com MDSV designs and engineers VMware certified, open-integrated modular hardware platforms that contain all of your core compute, network, management and storage. Cloud made simple.

Mitel Booth 560 www.mitel.com Mitel (Nasdaq:MITL) is a global provider of business communications and collaboration software and services. Mitel’s Freedom architecture enables organizations to implement best-of-breed virtualized software solutions on any network and extend the “in-office” experience anywhere, on any device. Visit: http://www.mitel.com

Metron-Athene, Inc. Booth 465 www.metron-athene.com Athene capacity reporting and planning software provides enterprise-wide capacity management support zOS, zVM and all leading UNIX, Windows and Linux physical and virtual platforms are supported. Integration with all leading frameworks and custom data import. Microsoft Booth 746 www.microsoft.com/privatecloud Microsoft is a worldwide leader in software, services, and solutions that help businesses realize their full potential. Microsoft’s private cloud uses in-depth knowledge to manage applications, employing orchestration and automation, enabling the complete endto-end service management your business depends on.

MokaFive Booth 567 www.mokafive.com MokaFive provides an end-to-end desktop management solution that harnesses the power of virtualization to radically change the way enterprises control and manage desktops and laptops—all while reducing cost and bolstering security. NComputing, Inc. Booth 552 www.ncomputing.com NComputing, Inc. is the fastest growing desktop virtualization company in the world with over 20 million users in 140 countries. The company’s award-winning, patented technology lowers desktop computing costs, improves manageability, and reduces both energy consumption and e-waste.

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Exhibitors (continued) NetEx Booth 1154 www.netex.com HyperIP by NetEx: WAN Optimization virtual appliance that operates on VMware virtual infrastructures. HyperIP provides significant performance WAN enhancements to VMware applications including VMotion, SRM, and other replication and backup applications by mitigating network issues including packet loss and latency. NETGEAR Booth 758 www.netgear.com NETGEAR ProSafe Switches meet the high availability demands of virtualization. ReadyNAS provides reliable high performance data storage. NETGEAR ProSecure appliances provide secure remote access to virtualized servers. NetIQ Booth 749 www.netiq.com NetIQ is a company with relentless focus on customer success. Our portfolio for managing security and compliance, identity and access, and performance and availability helps organizations cost-effectively tackle information protection challenges and manage the complexity of dynamic, highlydistributed application environments.

Netuitive Booth 455 www.netuitive.com Netuitive provides predictive analytics software for IT, replacing human guesswork with automated mathematics to forecast and isolate IT performance and capacity problems across physical and virtual infrastructure. 8 of the 10 largest banks use Netuitive to proactively manage critical applications. Neverfail Booth 453 www.neverfailgroup.com Neverfail provides high availability software and disaster recovery software for any Windows-based application. Our products ensure the availability of critical applications running on the VMware platform by reducing planned and unplanned downtime using our unique replication and application failover capabilities. New Horizons Computer Learning Centers Booth 1420 www.newhorizons.com New Horizons is the world’s largest IT training company With 300 centers worldwide. For the past 30 years, New Horizons has delivered a range of IT training through innovative learning methods and helped over 30 million students reach their goals. Nexenta Systems Booth 658 www.nexenta.com Nexenta Systems is the leading supplier of OpenStorage solutions for the enterprise. Their flagship software-only platform, NexentaStorTM, delivers high-performance, ultra-scalable, cloud- and virtualizationoptimized storage solution. NexentaStor provides open, unified storage management at a fraction of the cost of legacy systems.

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Exhibitors (continued) Nexsan Booth 870 www.nexsan.com Nexsan® is a leading independent provider of disk-based storage systems purpose-built for the mid-market and ideal for VMware virtual environments, offering easy-to-use, efficient, enterprise-class solutions that overcome the challenges of traditional storage to deliver a different kind of storage experience.

Nirvanix Booth 770 www.nirvanix.com Nirvanix is the leading provider of enterpriseclass cloud storage services designed for extreme security, reliability and redundancy. Under its CloudComplete™ portfolio, Nirvanix offers public, hybrid and private options. Nirvanix has over 1,200 global customers, from SMBs to Fortune 500 companies.

Platform Computing Booth 1165 www.platform.com Platform Computing is the leader in cluster, grid and cloud management software— serving over 2,000 of the world’s most demanding organizations. Since 1992, our workload & resource management solutions have delivered IT responsiveness and lower costs for enterprise/HPC applications.

Nimble Storage Booth 361 www.nimblestorage.com Nimble Storage thinks that storing, accessing, and protecting data shouldn’t be so complicated and expensive. So they developed breakthrough flash-enabled architecture that delivers high-performance iSCSI storage, instant backups, and fullfeatured DR—all for 60% less than you’re paying now.

Nutanix Booth 212 www.nutanix.com Nutanix is taking on the status quo for virtualized infrastructure by replacing SAN/ NAS with a converged compute + storage cluster. High-performance virtualization optimized with SSDs and a radically simpler architecture deliver the Private Cloud that IT has only dreamed of.

Precise Booth 220 www.precise.com Moving Mission Critical Application to Virtualized or Cloud Infrastructure? Precise manages application and infrastructure performance: • Measures end-to-end application transaction performance • Automatically isolates performance problems • Optimizes Java Cluster, Database and storage performance

Nimbus Data Systems, Inc. Booth 558 www.nimbusdata.com Nimbus Data Systems, Inc. develops Sustainable Storage™ systems that redefine datacenter economics: 10x greater performance, 90% lower operating costs, and unparalleled simplicity. Nimbus’ intelligent software and flash memory hardware provide the optimal foundation for virtualization, databases, cloud, and IO-intensive applications.

PHD Virtual Booth 864 www.phdvirtual.com PHD Virtual Technologies is transforming data protection and monitoring in virtual IT environments. More than 3,300 enterprise customers worldwide trust PHD Virtual for VMware and Citrix XenServer, to protect and monitor their business-critical data. Phoenix NAP Booth 229 www.phoenixnap.com/securedcloud With a secure infrastructure to support and innovation to lead, Phoenix NAP introduces Secured Cloud. This unique, white label ready, IAAS solution puts you in control of your own public or private clouds, while incorporating enterprise technologies for back-end support.

PROMISE Technology Booth 649 www.promise.com PROMISE Technology provides sophisticated RAID storage solutions for both primary and value-tier storage, focusing on enterprise data centers and data-rich organizations that demand outstanding price-performance coupled with high scalability, openness and flexibility.

Pure Storage, Inc. Booth 1413 www.purestorage.com Pure Storage is pioneering a new class of enterprise storage, designed with an all-flash architecture to deliver unprecedented gains in storage performance and efficiency. QLogic Corporation Booth 1147 www.qlogic.com QLogic is a global leader and technology innovator in high performance networking, including adapters, switches and ASICs. Leading OEMs and channel partners worldwide rely on QLogic products for their data, storage and server networking solutions. For more information visit www.qlogic.com. QNAP Systems, Inc. Booth 655 www.qnap.com/index.asp QNAP Systems, Inc. is the “Quality Network Appliance Provider” and we pledged to become the world’s leading Network Attached Storage (NAS) and Network Video Recorder (NVR) solution provider. Rackspace Hosting Booth 1359 www.rackspace.com Rackspace® Hosting (NYSE: RAX) is the world’s leader in the hosting and cloud computing industry. The company delivers enterprise-level hosting services to businesses of all sizes. Currently, 40% of FORTUNE® 100 companies trust Rackspace for their hosting needs. Visit www.rackspace.com.

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Exhibitors (continued) Radware, Inc. Booth 659 www.radware.com Radware, a global leader in integrated application delivery solutions, assures the maximum availability, performance, and security of critical applications for nearly 10,000 enterprises/carriers. With Radware’s award-winning suite of products, companies can drive productivity, improve profitability, and reduce IT costs. Raidundant Booth 1248 www.raidundant.com Raidundant is an emerging innovator of server and storage technologies. Providing innovative storage products for virtually all areas of the storage market. Raidundant will be exhibiting its newest groundbreaking technology at VMworld 2011. Red Hat Booth 1146 www.redhat.com Red Hat is the leading open source provider. Red Hat provides high-quality, affordable technology with its operating system platform, Red Hat Enterprise Linux, together with virtualization, applications, management and SOA solutions, including Red Hat Enterprise Virtualization and JBoss Enterprise Middleware.

Reflex Systems Booth 647 www.reflexsystems.com Reflex Systems helps accelerate the adoption of virtualized data centers with the VMC platform, providing a management, security and compliance solution with the vWatch, vTrust, and vProfile modules that function independently or work in conjunction to provide a customizable solution. Riverbed Technology Booth 1148 www.riverbed.com Riverbed partners with VMware to deliver high performance desktop virtualization, DR and IT consolidation solutions. Riverbed’s award-winning WAN optimization solutions liberate businesses from common IT constraints by increasing application performance, enabling consolidation, and providing enterprisewide network and application visibility. rPath Booth 226 www.rpath.com rPath automates software system construction, deployment, configuration and maintenance across physical, virtual and cloud environments. By taking the time, cost and risk out of application deployment and IT service delivery, rPath enables agility, responsiveness, cost-effectiveness and compliance.

Stop Sucking your reSourceS. Launch a more unified, best practice-based data center solution without draining your staff or budgets. Watch a demo of What dataLink can do. get thiS book for free. datalink has your answer with our flexible V-Scape reference architecture. Visit our booth – #754 – for a demonstration of how we build virtual data centers or private clouds using technologies from leaders like netapp®, Vmware®, and cisco®.

Also, everyone who visits the booth gets a complimentary mosquito swatter to stop the sucking for good.

datalink.com/datacenter

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Exhibitors (continued) Safari Books Online Booth 564 www.safaribooksonline.com Safari Books Online is a fully-searchable digital library that provides subscription access to thousands of learning resources for technology, creative and business professionals. The cloud-based service provides mobile and desktop access to online books and videos from over forty publishers.

Schneider Electric Booth 461 www.schneider-electric.com As a global specialist in energy management with operations in more than 100 countries, Schneider Electric offers integrated solutions across multiple market segments, including leadership positions in energy and infrastructure, industrial processes, building automation, and data centers/networks.

Sanbolic Booth 346 www.sanbolic.com Sanbolic data management software improves availability, scalability, and performance for virtualized enterprise workloads. Sanbolic’s third-generation Melio software virtualizes data on existing SAN or DAS storage into a flexible shared pool, and provides central resource provisioning, data protection, and QoS.

ScienceLogic Booth 223 www.sciencelogic.com ScienceLogic unites critical IT operations functions in a single platform. Beyond monitoring, ScienceLogic EM7 provides the automation and customization that service providers and enterprises need to simplify the management of physical and virtual systems on premises and in the cloud.

Scale Computing Booth 1254 www.scalecomputing.com Scale Computing is a developer of unified, scale-out storage solutions tailored to the virtualization needs of the SME. Based on its unique ICOS Technology, the Scale portfolio offers advanced storage features at a fraction of the price of comparable solutions.

Seagate Recovery Services Booth 1260 www.seagatedatarecovery.com As an industry forerunner and innovator in data recovery solutions, Seagate Recovery Services are designed to effectively serve thousands of consumers, cross-industry business clients, including government agencies. For more information, please visit www.seagatedatarecovery.com

Sendmail, Inc. Booth 967 www.sendmail.com Sendmail provides message processing appliances and applications that enable enterprises to modernize their messaging infrastructures resulting in lowered operating costs. Sentrion Message Processors provide enterprises with a core messaging platform available in multiple form factors including VMware-based virtual appliances. Sentilla Booth 352 www.sentilla.com Sentilla maximizes data center efficiency through physical, virtual, and cloud IT infrastructure optimization. With application software that discovers, monitors, analyzes, plans, and automates data center workloads, Sentilla connects performance with spending to accelerate business agility at the lowest possible cost. Silver Peak Booth 764 www.silver-peak.com Silver Peak’s real-time network optimization techniques improve the performance of all applications while lowering IT operations costs. Learn how WAN optimization enables data center consolidation, disaster recovery, server centralization, cloud, and VDI. Visit http://www.silver-peak.com/Solutions

Booth 1149 Skytap www.skytap.com Skytap provides cloud automation solutions for enterprises and software vendors to develop, test, migrate, evaluate, demo, and train on new and existing applications. Businesses of all sizes can deploy Skytap in a day and accelerate their transformation to the cloud. Solarflare Booth 1259 www.solarflare.com Solarflare is the pioneer in high-performance, low-latency 10GbE server networking solutions. Our architectural approach delivers server adapters and application acceleration middleware for superior performance in a wide range of applications including high frequency trading, HPC, cloud computing, storage and virtualization. Sourcefire, Inc. Booth 1261 www.sourcefire.com Sourcefire (Nasdaq:FIRE), a world leader in intelligent cybersecurity solutions, is transforming the way organizations minimize network security risks. Sourcefire’s IPS and Real‑time Adaptive Security solutions equip customers with an efficient and effective layered security defense by protecting network assets.

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Exhibitors (continued) Spirent Communications Booth 561 www.spirent.com Spirent Communications offers an extensive portfolio of solutions to test data centers, cloud computing environments, high speed Ethernet networks and services, 3G/4G wireless networks and devices, network security, and global navigation satellite systems. Learn more about Spirent at http://www.spirent.com/Networks-andApplications/Cloud_Computing.aspx StarWind Software Booth 661 www.starwindsoftware.com StarWind Software is a global leader in storage management and SAN software for SMB. StarWind’s flagship product is iSCSI SAN software that turns any industrystandard Windows Server into a fault-tolerant, high performance and fail-safe iSCSI SAN. StorSimple Booth 671 www.storsimple.com StorSimple is the leader in enterprise cloud storage for VMware infrastructures, having achieved VMware Ready status and the most stringent “Certified for Windows Server 2008” level of certification. StorSimple reduces costs by up to 80% compared to traditional enterprise storage. SUSE Booth 747 www.suse.com SUSE is a leading provider of enterprise Linux solutions that increase agility, reduce cost and manage complexity. With a portfolio centered around SUSE Linux Enterprise, SUSE enables the delivery of computing services across physical, virtual and cloud environments.

Booth 646 TeamQuest www.teamquest.com TeamQuest specializes in helping you manage the capacity and services associated with virtual, cloud and physical environments. TeamQuest software can provide accurate, objective information as input to critical business decisions. Meet service levels, minimize costs and mitigate risks.

GaleForce Turnkey Cloud Solutions

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Texas Memory Systems Booth 258 www.ramsan.com TMS has delivered RamSan® SSDs to thousands of customers worldwide for decades. Each RamSan solution is engineered to deliver ultimate storage performance and reliability. TMS provides the widest portfolio of SSD products allowing users to choose the best application configuration. Thycotic Software Ltd. Booth 654 www.thycotic.com Thycotic Software, Ltd. is a Washington, DC-based company committed to providing secure password management solutions. From managing privileged accounts to Active Directory self-service resets, our software securely manages all credentials critical to your company’s operations. Tier 3 Booth 213 www.tier3.com Tier 3 goes beyond traditional public cloud offerings to provide an agile, self-optimizing enterprise cloud platform. Enterprises large and small depend on our secure, intelligent, high-performing enterprise-grade platform to run their mission-critical, production applications and services.

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Exhibitors (continued) Tintri Booth 348 www.tintri.com Tintri is the developer of the first purposebuilt storage for virtual machines. Co-founded in 2008 by Dr. Kieran Harty, former head of R&D at VMware, Tintri brought together experts in virtualization and storage to create the world’s only VM-aware storage. TrainSignal Booth 653 www.trainsignal.com TrainSignal is one of the leading providers of online computer training for VMware, Microsoft, Cisco & CompTIA. triCerat Inc. Booth 753 www.tricerat.com By developing simple yet intelligent software, triCerat’s solutions prevent known system limitations while maintaining and improving the end users experience. triCerat is a Citrix Ready Technology Partner, a Gold Certified Microsoft Partner, and VMware Technology Alliance Partner. UltraBac Software Booth 752 www.ultrabac.com UBDR Gold provides dissimilar hardware and/or virtual restores. UltraBac is an easy-to-use backup program with options, including Virtual Disk and vSphere. Virtual Disk can create or update a VMDK while simultaneously performing an image backup of live servers and workstations.

UnboundID Corporation Booth 1252 www.unboundid.com UnboundID provides real-time identity management software for cloud, mobile and social applications. With the only directory services solution in the industry that is VMware certified, our unique solutions solve problems facing telecommunications providers, enterprises, and cloud service providers. Unidesk Corporation Booth 555 www.unidesk.com Unidesk® is the easiest way to create and manage user-customizable, storage-efficient virtual desktops on VMware vSphere®. Fully integrated with VMware View™, Unidesk combines persona management, OS patching, application delivery, and storage de-duplication to expand VDI use cases and reduce TCO. UniPrint Booth 548 www.uniprint.net UniPrint specializes in printing virtualization. Our PDF-based universal printer driver technology maximizes printing functionality, minimizes printer management, and optimizes bandwidth availability for all server-centric environments. UniPrint customers worldwide enjoy increased operational efficiency, and save time and printing-related costs.

Varonis Booth 767 www.varonis.com Varonis is the leader in comprehensive data governance software with installations worldwide spanning firms in financial services, government, healthcare, energy, media, manufacturing and technology. Varonis solutions ensure only the right users have access to the right data at all times.

Virtacore Systems Booth 971 www.virtacore.com Virtacore Systems is a leading provider of hybrid cloud services, offering unique solutions to the middle market with private/ hybrid and the developer market with vCloud Express™, both managed through the company’s VMware-powered unified management portal.

Venyu Booth 261 www.venyu.com Backup, datacenter and cloud solutions. Venyu was one of the first providers to leverage VMware virtualization for disaster recovery during the Katrina aftermath. Venyu, a VMware VSPP partner, is backed by geographically-diverse datacenters, highly-qualified technicians, and iron-clad security controls.

Virtensys, Inc. Booth 1160 www.virtensys.com Virtensys has changed how IT admins manage & deploy I/O resources—enabling a more agile, scalable & dynamic data center. Built upon their patented PCIe sharing technology, the VIO-4000 consolidates & virtualizes a server’s network & storage I/O adapters.

Virsto Software Booth 260 www.virsto.com Virsto Software delivers no-compromise storage virtualization software for virtual machines: Efficient, Affordable, Agile. A new VM-aware storage-hypervisor that delivers high-performance, thin- provisioned snapshots and clones to dramatically improve storage utilization, reduce cost, and simplify VM storage provisioning in virtualized environments.

Virtual Computer Booth 1164 www.virtualcomputer.com Virtual Computer is the market leader in intelligent desktop virtualization, combining client-hosted VDI with centralized management. Its flagship product NxTop® delivers ultra-fast native PC performance, greater mobility, management and end-user flexibility than server-hosted VDI for a fraction of the cost.

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Exhibitors (continued) Wanova, Inc. Booth 467 www.wanova.com Wanova’s Mirage centralizes desktop images in the network similar to VDI, allows a virtual copy of the image to run locally on a PC. Centralization enables single image management of operating systems and applications but back-ups of the entire image. WhipTail Tech Booth 1067 www.whiptailtech.com WhipTail Tech’s flash based storage arrays drastically improve the performance and scalability of virtualized environments such as VMWare View, virtual servers, databases & email. With 250,000 WRITE IOPS, The XLR8r offers 100X performance at a 90% lower TCO than HDD. World Wide Technology Booth 1253 www.wwt.com World Wide Technology is an award winning systems integrator that provides innovative technology products, services, and supply chain solutions to customers around the globe. We understand today’s advanced technologies, including Virtualization, Storage, Unified Compute, Unified Communications, Security and Wireless.

Xangati Booth 471 www.xangati.com The Xangati Infrastructure Performance Management (IPM) solution accelerates cloud computing, server virtualization and VDI initiatives by providing unprecedented visibility and real-time continuous insights into the entire infrastructure. Xangati was awarded “Virtualization Management” Category Finalist for Best of VMworld 2010 Awards. Zerto Booth 973 www.zerto.com Zerto provides enterprise-class business continuity and disaster recovery solutions for virtualized infrastructure and the cloud. Zerto Virtual Replication, the industry’s first hypervisor-based replication for tier-one applications, replaces traditional array-based BC/ DR solutions that are not applicable to the virtual paradigm. Zeus Technology Booth 648 www.zeus.com Zeus software enables our customers to create, manage and deliver exceptional online services in Physical, Virtual and Cloud environments. Zeus Technology is a Riverbed company.

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New Innovators Distributed Monkey Engine Booth 171M www.distributed-monkey-engine.com Check for immediate problems; scan for maintenance activities; examine capacity; predict needs; compare with peers. Easy to use SaaS offering.

Booth 171P N-able Technologies www.n-able.com N-able Technologies is the global leader in remote monitoring and management automation solutions for managed service providers and IT departments.

Booth 171C STEC www.stec-inc.com STEC pioneered the Solid-State industry by setting the tone through technological innovation, product quality, and unmatched customer support.

ActiveState Software Booth 171O www.activestate.com/cloud ActiveState is a leader in dynamic language solutions, including Stackato cloud platform for creating your private PaaS. Learn more: http://www.activestate.com/cloud

Doyenz Booth 171B www.doyenz.com Doyenz provides IT service providers with quick Recovery in the Cloud for VMware virtual machines.

PerfCap Booth 171L www.perfcap.com PerfCap provides Capacity and Performance Management Software for small to large Enterprise using VMware-VI data and proprietary analysis and modeling.

Astute Networks Booth 171A www.astutenetworks.com Astute Networks is the world’s leading innovator of performance-centric, networkbased appliances that eliminate the I/O challenges of virtualized environments.

Embrane, Inc. Booth 171X www.embrane.com Embrane delivers the first distributed software platform for cloud service providers and enterprises that powers elastic, highperformance network services on-demand.

Stratodesk Booth 171I www.stratodesk.com “NoTouchDesktop”—hardware agnostic PC/TC repurposing for terminal server and VDI, plus centralized infrastructure management—elastic, cloud-ready, cost-saving, vendor-neutral.

Centrix Software Booth 171F www.centrixsoftware.com Centrix Software is a leading provider of unified end-user computing platform and analytic solutions.

eXo Cloud IDE Booth 171W www.cloud-ide.com eXo Cloud IDE is a hosted multi-language development environment that offers an easy on-ramp to several cloud platforms.

Cleversafe, Inc. Booth 171J www.cleversafe.com Our Dispersed Storage™ Network systems provide superior data protection. No RAID. No Replication. No problem with The Smarter Equation™.

GROUP Live Booth 171H www.grouplive.com GROUP Live specializes in the development of powerful Platform-as-a-Service technologies (PaaS). GROUP Live was awarded the CeBIT Cloud Computing Award.

2X Software Booth 171G www.2x.com 2X Software develops software for the booming server-based computing market from Application to Desktop delivery.

HotLink Booth 171E www.hotlink.com HotLink’s NEW virtual integration & transformation platform enables native interoperability of ALL hypervisors with VMware vCenter extensions for unified management.

Puppet Labs Booth 171V www.puppetlabs.com Puppet Labs’ IT automation software enables sysadmins to deliver the operational agility and efficiency of cloud computing at enterprise-class service. Real-Status Booth 171D www.real-status.com Real-Status is a modeling and visualization software company who create dynamic and real-time models of complete IT infrastructures in 3D. Rove Booth 171Y www.roveit.com Rove Mobile Admin is used by system administrators to manage and monitor their private clouds from any mobile device. Sophos Booth 171U www.sophos.com We provide a full range of endpoint, encryption, email, web and NAC products, helping our customers protect their businesses.

Stromasys SA Booth 171Z www.stromasys.com Cross-Platform Server Virtualization technologies for business critical applications supported under Windows, Linux and VMware. VMinformer Booth 171N www.vminformer.com/vmworld VMinformer provides a complete perspective of the security posture of your VMware infrastructure, in context and with relevant remediation advice. Xtium, LLC Booth 171K www.xtium.com Virtual recovery, virtual hosting, managed cloud services, delivering tenfold service levels at fraction of legacy cost.

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Media Sponsors BrianMadden.com http://www.brianmadden.com/?Offer=BMvmworld7711 BrianMadden.com is your independent source for desktop virtualization insight, analysis, and arguments. Brian Madden is known throughout the world as an opinionated, super technical, fiercely-independent desktop virtualization expert. He’s written several books and thousands of articles about desktop and application virtualization. His blog receives millions of visitors per year and is a leading source for conversation, debate and discourse about the application and desktop virtualization industry. Distributed Management Task Force, Inc. (DMTF) Booth 571 www.dmtf.org DMTF standards help alleviate the challenges with managing complex, heterogeneous environments while retaining flexibility to meet tomorrow’s needs. DMTF technologies are designed to work together to address the industry’s needs and requirements for interoperable distributed management. By enabling end-to-end management solutions, they provide valuable tools for managing multiple platforms. SearchCloudComputing.com http://searchcloudcomputing.techtarget.com/?Offer=CCvmworld7711 SearchCloudComputing.com is the most comprehensive resource for cloud computing news, analysis and case studies. The site provides IT professionals with real-world examples of how cloud computing is being used today. Learn who the key players are and how they rate against each other, how the technology works, and how you consume and pay for it. Plus, access case studies of successful deployments in the cloud with explanations of new business opportunities and how to tap into them.

SearchServerVirtualization.com Booth 1073 http://searchservervirtualization.techtarget.com/?Offer=SVvmworld7711 SearchServerVirtualization.com is the Web’s best server virtualization resource for system architects and IT directors. Access the latest news, expert advice, tips, tutorials, white papers, webcasts and more to help you do your job—all for free! Topics covered include: virtualization platforms, managing virtual environments, Microsoft virtualization, and systems management. Take your virtual environment to the next level with these free resources from SearchServerVirtualization.com, part of the TechTarget network of websites which also includes: SearchVMware. com, SearchCloudComputing.com, SearchVirtualDesktop.com, and BrianMadden.com. SearchVirtualDesktop.com http://searchvirtualdesktop.techtarget.com/?Offer=VDvmworld7711 SearchVirtualDesktop.com is the Web’s best resource for desktop virtualization, application virtualization and VDI. Activate your free site membership today and access independent expert tips, targeted news, webcasts, white papers, tutorials, and more. Topics covered include: virtual desktop infrastructures and architectures, application virtualization, application streaming, Terminal Services / Remote Desktop Services, virtual desktop tools and technologies, and more. Visit this site and find out how to leverage this new technology for your organization now. SearchVMware.com http://searchvmware.techtarget.com/?Offer=VMvmworld7711 SearchVMware.com is THE independent resource for managing VMware environments. Your free site membership includes unlimited access to VMware focused news, tips, blogs, webcasts, white papers, videos, guides, and much more. Stay ahead of the learning curve and on top of the latest industry trends and best practices. Check out the free resources available at SearchVMware.com now and learn how you can get the most out of your VMware technology and virtualization projects today.

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Media Sponsors (continued) Virtualization Review www.virtualizationreview.com 1105 Enterprise Computing Group’s Virtualization Review is the independent guide to the products, vendors, issues and technologies transforming IT through virtualization. Virtualization Review is the only print publication specifically targeting those IT executives, directors and administrators on the leading edge of this revolution. Visit our web site for news, analysis, trends, product reviews, roadmaps and best practices on all aspects of IT virtualization including servers, storage, PCs, desktops, applications, management and more. Windows IT Pro Booth 1267 www.windowsitpro.com The Windows IT Pro community is the heartbeat of the Windows IT world. It’s a community bringing an independent, uncensored voice to IT managers, network and systems administrators, developers, systems analysts, CIOs, CTOs, and other technologists at companies worldwide. The Windows IT Pro community is marked by its depth of editorial content and an inclusive structure that allows IT professionals to interact with colleagues, technical experts, analysts, and other thought-leaders. IT professionals get objective, “direct from the trenches” information regarding Microsoft’s latest Windows-based solutions and essential insights for keeping business-critical Microsoft applications up and running.


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