Data & Insights Senior Strategy Manager. 16-19 ... transparency, efficiency, big data, viewability, mobile and ..... that sit at the core of the current data revolution.
PROGRAMMATIC DISPLAY DRIVING EFFICIENCY, IMMEDIACY AND CONTROL
www.greenlightdigital.com
Greenlight is a multiple award-winning integrated digital marketing agency that designs, builds, deploys and measures marketing solutions and campaigns across Search, Content and Engagement, Display, Mobile, eCommerce and more, with the unwavering objective of achieving dramatic growth for its clients. Greenlight promotes brands and products in 32 languages and 42 territories on behalf of such clients as Hiscox, ghd, Dixons Carphone, Millennium Hotels and Resorts, Laura Ashley and many more. Ready to grow? Call us on +44(0)20 7253 7000 or go to www.greenlightdigital.com/get-in-touch 2
www.greenlightdigital.com | +44 (0)20 7253 7000
CONTENTS 4-5
6-8
PROGRAMMATIC DISPLAY AND THE STATE OF THE INDUSTRY
PROGRAMMATIC DISPLAY: A HOTSPOT FOR INNOVATION
BY HANNAH KIMUYU Director of Paid Media
BY INA ARENS Head of Display
9-11
12-14
THE CHALLENGE OF ATTRIBUTION IN A GROWING MARKET BY LIZZY LAKRA Senior Strategist
16-19
THE FUTURE OF AD BUYING
HOW HAVING A WIDER DATA STRATEGY CAN INFLUENCE AND IMPROVE PROGRAMMATIC BUYS
BY SIMON CLAASSEN Senior Media Trader
BY WOJCIECH BEDNARZ Data & Insights Senior Strategy Manager
24-26
20-23 BEYOND BIG DATA: FROM A DATA-LED TO A DATA-FIRST APPROACH IN PROGRAMMATIC
PROGRAMMATIC NATIVE ADVERTISING
BY BECKY POTTER Junior Display Planner Buyer
BY CALLEN JOHNSON Display Executive
www.greenlightdigital.com | +44 (0)20 7253 7000
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www.greenlightdigital.com | +44 (0)20 7253 7000
PROGRAMMATIC DISPLAY AND THE STATE OF THE INDUSTRY HANNAH KIMUYU, DIRECTOR OF PAID MEDIA
Director of Paid Media. 24-26. PROGRAMMATIC. NATIVE ADVERTISING. BY CALLEN JOHNSON. Display Executive. PROGRAMMATIC. DISPLAY: A HOTSPOT. FOR INNOVATION. 6-8. BY INA ARENS. Head of Display. BEYOND BIG DATA: FROM A DATA-LED TO A DATA-FIRST. APPROACH IN
data intelligence and in an automated fashion, the more advertisers and publishers ... from a wide array of data signals such as site analytics and CRM data.
data intelligence and in an automated fashion, the more advertisers and publishers ... from a wide array of data signals such as site analytics and CRM data.
strategy? Here are my three go-to's: 1. TIMING. Black Friday weekend may only be four days, but data shows consumers are scoping out offers as far ahead as.
The notion that artificial intelligence (AI) is supposed to 'replace' human intelligence can sound pretty scary, particularly when the likes of Stephen Hawking.
and campaigns across Search, Content and Engagement, Display,. Mobile, eCommerce ... Revive your brand message through storytelling on social media. Nicky Carr, Paid ... Social Media. 20. What 2015 taught us about the world of social.
Revive your brand message through storytelling on social media ... just monetising consumer behaviour with advertising, ... bridge for media buying platforms.
The search term 'mortgage calculator' was queried 74,000 times, accounting for 11% of all searches made for the sector. Queries for .... Android apps when it launched, app indexing expanded to include all ... Reduce cost-per-actions (CPAs).
Gaming Sector Report | December 2015 | The most visible websites and advertisers ... including the search terms 'free bingo' .... Business Development Director.
Golf Sector Report | November 2015 | The most visible websites and ..... circulate the report within its own business organisation. ... Download free reports.
skyscanner.net was the most visible website in the Natural Search listings, achieving a 92% share of voice. The search ... Flights Sector Report | April 2015 | The most visible websites and advertisers on Google UK. 2 ..... circulate the report withi
visible in the Google UK Natural Search and Paid Media listings, when consumers searched for Boutique Hotel-related ... share of voice through ranking for 297.
visible in the Google UK Natural Search and Paid Media listings, when consumers searched for Retail Banking-related ... 65% share of voice through ranking for.
the Google UK Natural Search and Paid Media listings, when consumers searched ... of voice through ranking for 1,311 ... ranking for 1,265 keywords, including.
visible in the Google UK Natural Search and Paid Media listings, when consumers searched for Insurance-related ... voice through ranking for 84 keywords,.