CASE STUDY PROJECT TITLE
Supporting new market entry in the
in Respiratory Care
A medical devices manufacturer received regulatory approval to market their respiratory care device in the European Union. Before engaging human resources and budget to commercialize this
Taiwan / Europe
SERVICES PROVIDED Market Research Distributor Search Business Strategy
device, they commissioned a market research in order to have a better understanding of the European market, the product applications opportunities and the sales potential in selected European countries. The specific areas of the study focused on potential end-user base, identify the common treatment practices, and understand the decision making criteria of the key customers.
The company lacked critical information and data to develop clear marketing, sales, distribution, and reimbursement strategies.
Biomedic Consulting conducted in-depth research on competitors, current and potential customers, distributors, and regulatory institutions in selected European countries (France, Germany, UK, Switzerland, Spain, and Italy). More data was sourced from large medical institutions such as the WHO and other local health departments and advocacy groups. Biomedic Consulting organized weekly conference calls with the client to report on the study process and results. A final report was delivered addressing the key objectives and a business strategy recommendation was outlined.
The data gathered and analyzed by Biomedic Consulting allowed the client to make important strategic decisions and implement direct sales channels in France and Germany, while using selected distributors in other countries. Biomedic Consulting highlighted best practices to identify potential customers that were used by the sales and marketing department. Biomedic Consulting also suggested new product development opportunities based on the research. For more information about Biomedic Consulting services, contact us at [email protected]
or visit us at www.biomedicasia.com