CASE STUDY PROJECT TITLE
Rebuilding an Innovative Business Model to enter Chinese Market
A leading provider of diagnostic and lab equipment developed an innovative software platform aimed at supporting physicians’ day to day operations. This kind of technology is growing in USA and
Diagnostic and laboratory equipment manufacturer
SERVICES PROVIDED Market Research Business Strategy Investment advisement
Europe but is still pretty new for the Chinese market.
The company sought Biomedic Consulting’s help to have a clear understanding of the structure and insights of this new market; and identify the decision making process for all the entities involved such as healthcare institutions, hospitals, and practitioners. The client required these insights in order to identify the most suitable business models and service solutions in China.
In order to identify the most suitable business models and solutions to enter and succeed in the Chinese market, Biomedic Consulting’s partners in China analyzed the service market and developed different business models based on region, resources, number of patients, and current hospitals infrastructures. Biomedic Consulting conducted dozens of interviews with local healthcare decision makers, and physicians and built alternative strategies to guide the company business in China. After assessing the current state of China’s practices in terms of pathology services, Biomedic Consulting’s team mapped the current and future competition and tested the different models against each scenario.
Biomedic Consulting helped the company define the most efficient business model to enter Chinese market. Biomedic Consulting reports provided the company with a clear understanding of the market driving forces and risks, and how to take full advantage of the new opportunity. The project provided the client with a better understanding of the Chinese market and how they can best capture the opportunity. Biomedic Consulting provided critical information to determine the investment needed and potential growth for the company. For more information about Biomedic Consulting services, contact us at [email protected]
or visit us at www.biomedicasia.com