Jeff Hancock. Accounting Manager ... There is a 1.5% per month service charge to accounts ex- ... software packages on a
Altoona Mirror 301 Cayuga Ave. Altoona, PA 16602 814-946-7411 1-800-222-1962 www.altoonamirror.com
P.O. Box 2008 Altoona PA 16603 301 Cayuga Avenue Altoona, PA 16602
PERSONNEL Publisher General Manager Advertising Local Sales Manager Accounting Manager Event Marketing Manager Circulation Manager Audience Development Manager Operations Manager
1-814-946-7411 (local) 1-800-222-1962 (toll free Pa.) 1-814-946-7547 (fax) www.altoonamirror.com
ADVERTISING SERVICES Edward Kruger Ray Eckenrode Jeff Hancock Pete Berzonsky Candy Holliday Daniel Slep Amy Hanna-Eckenrode Rick Bacza
Managing Editor Neil Rudel National Representation: Mid Atlantic Newspaper Services 3899 N. Front St., Harrisburg, PA 17110 - (717) 703-3030
TERMS AND CONDITIONS The Altoona Mirror extends credit to qualified businesses. See your Account Executive for details. There is a 1.5% per month service charge to accounts extended beyond 30 days. The publisher reserves the right to change the terms, conditions and rates upon 30 days notice.
GENERAL POLICIES The publisher reserves the right to limit space, reject or cancel any advertisement without notice. Ads simulating news must be labeled “Advertisement.” The Mirror reserves the right to edit or reject any advertising copy or cancel an advertisement at any time. Please check your advertising for errors on the first day of publication. The Altoona Mirror will not be responsible for any advertising error beyond the first publication day. Adjustment in full for error is limited to the cost of that portion of the advertisement wherein the error occurred. In the event of flood, fire, strike, or other emergencies beyond the control of either party, this agreement shall be suspended without penalty to the advertiser or the Altoona Mirror. If an error occurs in an advertisement for which the Mirror is responsible, the limit of the liability shall be to correct the error in the next regular issue. Ads over 18” in depth will be billed for full depth of 21.5”. The publisher is not bound by any terms and conditions, printed or otherwise, appearing in order blanks, advertiser’s forms, or copy instructions when in conflict with terms and conditions on published rate card or policies. Brokerage advertising rates must be agreed upon prior to run date. All advertising credit balances must be taken in-kind through additional advertising within one year. The Mirror does not accept sequential liability
At the Altoona Mirror, we don’t just sell advertising, we sell solutions. We offer you access to more potential customers than any other local media. Our media consultants are trained to help you use a multitude of newspaper advertising options to solve problems and grow your business. Our consultants can help you turn an idea into an effective campaign that will bring results.
TECHNICAL SPECIFICATIONS Broadsheet page size: 10” by 21.5” Printing method: Offset 85/100-line screen Half-tone screening: B/W, 85 line screen; Color, 100 line screen Photos: 200 dpi Color: The Mirror requires that color be ordered based on process percentages. Traditional processed colors and shades are created by using various screen percentages of the primary process colors, which are Cyan (process blue), Magenta (process red), Yellow and Black. A color chart may be obtained from the Mirror to help with color choices. Computer-generated colors must be created in CMYK process color. The Mirror uses Multi-Ad Creator Pro Version for advertising composition and will convert all pantone colors to the corresponding process mix for reproduction. Digital ad transfers: Advertisements created elsewhere can be accepted in a variety of forms. The Mirror has the following software packages on a Mac platform from which we can output ads: Multi-Ad Creator Pro, and Quark Xpress. Fonts, photo files and related art must be included with the original document for a successful output. Ads can be submitted on all of the following media transfer choices: CD or DVD
FTP SITE DIRECTIONS Go to: ftp.oweb.net
When prompted to enter a login, enter: altoona guest
When prompted to enter a password, enter: guest
Drop ad into FTP site
Use Fetch for Macintosh or FTP Explorer for Windows
ADVERTISING E-MAIL CONTACT Advertising department:
[email protected] [email protected] Local sales manager:
[email protected] National advertising:
[email protected]
RETAIL SIZES
Columns 1 col 2 col 3 col 4 col 5 col 6 col
(6-column format, 21.5” deep)
Inches 1 1/2” 3 1/4” 4 7/8” 6 5/8” 8 1/4” 10”
Decimal 1.583 3.266 4.949 6.632 8.315 10.000*
CLASSIFIED SIZES (8-column format, 21.5” deep)
Columns 1 col 2 col 3 col 4 col 5 col 6 col 7 col 8 col
Inches 1 1/8” 2 3/8” 3 5/8” 4 7/8” 6 1/8” 7 3/8” 8 5/8” 10”
Decimal 1.163 2.426 3.689 4.952 6.215 7.478 8.741 10.000
DOUBLE TRUCK SIZES Double trucks are billed as 13 columns by 21.5” inches and are accepted by reservation only. (Actual size 20.75” inches by 21.5”) Minimum double truck depth is 17 inches, and minimum width is 10 columns.
BREAK PAGE SIZES (9-column format, 21.5” deep)
Columns 1 col 2 col 3 col 4 col 5 col 6 col 7 col 8 col 9 col
Inches 1” 2 1/8” 3 1/4” 4 3/8” 5 1/2” 6 5/8” 7 3/4” 8 7/8” 10”
Decimal 1.083 2.167 3.299 4.417 5.528 6.639 7.799 8.854 10.000
MIRROR TABLOID SIZES (6-column format, 10” deep)
Columns 1 col 2 col 3 col 4 col 5 col 6 col
Inches 1.583” 3.267” 4.95” 6.633” 8.317” 10”
Picas 9p6 19p7.2 29p8.4 39p9.6 49p10.8 60p
NATIONAL RETAIL RATES
Daily: $57.15
Sunday: $64.26
Rates are good through June 30, 2016 News plan contract available upon request
NATIONAL RETAIL COLOR RATES Color 1 2 Full
Open Rate $285.00 $380.00 $670.00
12-23 $245.00 $330.00 $535.00
24-35 $220.00 $290.00 $520.00
Rates are good through June 30, 2016 News plan contract available upon request
NATIONAL CLASSIFIED RATES Daily: $50.42
Sunday: $56.93
Rates are good through June 30, 2016 News plan contract available upon request
PRE-PRINT INSERTION RATES Minimum 70# paper
Times Per Year Single Sheet 4-24 pages 25+ pages
1-6
7-13
14-26
27-39
40-52
53+
$63.50 $60.50 $55.50 $53.50 $51.50 $49.50
$73.50 $68.50 $64.50 $60.50 $55.50 $53.50 $76.50 $73.50 $68.50 $64.50 $62.50 $55.50
Costs are per thousand
Add $5/thousand for every 4 page jump over 40 pages
Add $8/thousand for zoned coverage with a 10,000 minimum
Thanksgiving Day and every Sunday full run only
Deadline is one week prior to insertion date
PRE-PRINT PRINTING RATES
Call for quote.
GLOSSY MAGAZINE DIMENSIONS
Ad sizes Full page bleed
Width 8.875”
Trim size 8.375” x 10.875”, Live text area is 7.625” x 10.125”
2/3 page vertical 1/2 page vertical 1/2 page horizontal 1/3 page vertical 1/3 square 1/6 page vertical 1/6 page horizontal
5” 5” 7.625” 2.375” 5” 2.375” 5”
Height 11.375” 10.125” 7.5” 5” 10.125” 5” 5” 2.375”
PRE-PRINT COPY SIZES Size: No wider than 10.5 inches, no longer than 11 inches, minimum size: 5.5 inches wide and 8.5 inches deep
NEWSPAPER POLY BAG RATES
$120 per 1,000 net Poly bag ads are NOT accepted on Election Day
RETAIL DISPLAY
Open rates
Daily Daily + TMC Sunday $42.10 +$4.99 $48.94 Daily Daily + TMC Sunday Annual contract rates 30,000 ” $21.30 $26.29 $24.54 25,000 ” $21.43 $26.42 $25.00 20,000 ” $21.89 $26.88 $25.35 12,000 ” $22.61 $27.60 $26.12 $23.26 $28.25 $26.70 9,000 ” 6,000 ” $23.48 $28.47 $27.06 4,500 ” $23.89 $28.88 $27.49 3,000 ” $24.02 $29.01 $27.85 1,500 ” $25.06 $30.05 $29.00 1,000 ” $25.71 $30.70 $29.79 750 ” $26.02 $31.01 $30.33 500 ” $26.33 $31.32 $30.87 200 ” $26.87 $31.86 $31.02 100 ” $27.73 $32.71 $31.87 Example: A 2-column by 2-inch ad = 4 column inches. Four column inches at the 100-inch daily contract rate ($27.73) will cost you $110.92. Repeat discounts apply, please see next column
TMC - THE MIRROR EXTRA
REPEAT DISCOUNTS
(IF APPLICABLE)
45%
discount available on pickups into tabloids and special sections from the retail ad earned rate.
35%
discount on any ad that repeats from Sunday into Monday or Tuesday or any insertion that repeats from Thursday into Friday or Saturday (20” minimum, excluding Sundays, church and charity, obituary, community, Business Builder and Brand Builder Rates).
25% discount on any ad over 20” that repeats within seven days (excluding Sundays, church and charity, obituary, community, Business Builder and Brand Builder Rates).
15% discount on any ad, any size, that repeats within seven days (excluding Sundays, church and charity, obituary, community, Business Builder and Brand Builder Rates).
OTHER DISCOUNTED RATES Nonprofit Rate Obituary Notice No other discounts apply
Daily $23.10 $4.17 per line
Sunday $29.88
Saturday distribution: 9,000 non subscriber homes $4.89 per column inch.
DIRECTORY RATES
DISPLAY AD DEADLINES
Retail and classified display: Edition Monday Tuesday Wednesday Thursday Friday Saturday Sunday Retail only: Edition Sunday E Lifestyle Sunday Business TMC Open rate
Daily $35.82 Annual contract rates Daily 1,000” $23.17 500” $27.23 250” $30.44 100” $33.55 Repeat discounts apply, please see next column.
BREAK PAGE DEADLINES
Deadline Friday, 4 p.m. Day prior, Noon Thursday, 4:30 p.m. Friday, Noon
Daily $18.40 $17.29
Sunday $19.35 $18.19
BUSINESS BUILDERS BLITZ 30 Times $15.69 within a 30-day period 15 Times $21.07 within a 30-day period No other discounts apply Additional weeks require a signed contract
Deadline Wednesday, 4:30 p.m. Thursday, Noon Monday, 4:30 p.m.
BREAK PAGE
Edition Monday Tue., Wed., Thurs., Fri. Saturday Sunday
Directory Rates Once a week for four weeks Once a week for 13 weeks No other discounts apply
Deadline Friday, Noon Friday, 4:30 p.m. Monday, 4:30 p.m. Tuesday, 4:30 p.m. Wednesday, 4:30 p.m. Thursday, 2 p.m. Thursday, 4:30 p.m.
CONTRACT INFORMATION Sunday $45.61 Sunday $25.99 $30.54 $38.72 $43.03
All contracts must be signed by both parties and returned by effective dates in order to receive contract rates; otherwise, the open rate will be charged. Advertisers may refuse to accept a rate increase and cancel contract within 30 days of written notice thereof.
FRONT PAGE FEATURE AD
Monday - Friday
$300
Sunday
$400
Saturday
$350
Limited space is available for 2015; price includes color
MIRROR GATEFOLD
Format:
Full Gatefold = Flap + Inside Back + Back Rates:
Around Sunday Comics $2,500 Around A Section of paper, $3,500 • Monday, Tuesday & Friday only
Zoning Not Available.
BLIND BOX REPLIES
Pick up: $12
Sizes: Gatefold flap front: 4.75” x 16.375” deep Back: 4.75” x 21.167” deep Gatefold pages, inside back & back: 10” x 21.167”
LEGAL NOTICES
Daily: $29.44 per inch Proof of Publication
8 COLUMN CLASSIFIED DISPLAY RATES
Annual contract rates
Daily
$32.04
$16.25
$18.70
20,000”
$16.59
12,000”
$36.36
Sunday
$16.13
25,000”
Sunday
Daily
30,000”
$17.13
$18.23 $18.83 $19.40
9,000”
$17.63
$19.83
4,500”
$18.09
$20.42
6,000” 3,000” 1,500” 1,000” 750” 500” 200” 100”
$17.78 $18.20 $18.99 $19.47 $19.72 $19.94 $20.36 $21.01
Note size: Image area: 3”x3”, Finished size: 3.5”x3.5” Optional back side: 2”x3” (left side of back of sticker, black ink only) Note Rates: Front only $909 Daily / $999 Sunday Front and back $959 Daily / $1,049 Sunday Quantities: Full run Please ask your account executive for the most recent audited quantities TMC 9,000 Special “Referral Note” pricing when combined with a Print Ad. Call for details. Full Run Only
Add Altoona Saturday Mirror Extra (TMC) 9,000 copies - $500 • Friday Gatefold Only
Open rate
FRONT PAGE MIRROR NOTES
$20.09 $20.69 $21.53 $22.52 $22.79 $22.92 $23.05 $23.65
Mailed: $21
Sunday: $31.47 per inch $7.25
8 COLUMN CLASSIFIED LINE RATES
Open rate
Annual contract rates
Daily
$4.14
Sunday
$2.10
$2.41
$2.09
20,000”
$2.14
12,000” 9,000” 6,000” 4,500” 3,000” 1,500” 1,000” 750” 500” 200” 100”
$4.71
Daily
30,000” 25,000”
Sunday
$2.21 $2.28 $2.30 $2.33 $2.37 $2.46 $2.52 $2.55 $2.59 $2.63 $2.73
$2.37 $2.46 $2.48 $2.58 $2.61 $2.65 $2.68 $2.78 $2.85 $2.92 $2.97 $2.99 $3.06
Altoona Mirror
READERSHIP PATTERNS Blair County, PA Readership Frequency
Shared Copies
22%
10%
22%
Two Others
Occasionally
19%
Weekends
No One Else
5%
Sundays
63% Daily
24%
35%
One Others
Three Or More
*Study results based on 1,339 telephone interviews with a confidence level of 95% and a margin of error of +/- 2.77 performed in Blair County, PA in Febuary, 2014 by Market Authority Inc. Results weighted by age.
SPECIAL SECTIONS CALENDAR 2016 JANUARY
YEAR IN REVIEW
Whether your business is remarkably old or relatively new, January 1st is a time to celebrate your success. It’s sure to be a conversation starter and a reminder of just how vibrant our business community remains.
FEBRUARY
SPRING HOME IMPROVEMENT
It’s the time of the year when homeowners are looking for help and advice about home improvement.
MARCH
PEOPLE & PROGRESS
Our newsroom’s annual look at the region’s growth will feature stories on recreation, health, business, industry, and education around the 6-county region.
APRIL
BACKYARD RETREAT
Lawn and Garden tabloid targets residents looking to escape from the daily grind by building a pond or landscaping their property.
JULY
HEREʼS MY CARD
GLOSSY COVER, SUNDAY CIRCULATION, CATEGORIZED HEADINGS Business cards are one of your most effective marketing tools. Take advantage of this business card directory.
SEPTEMBER
HOMETOWN FAVORITES
Share your enthusiasm by thanking those who voted for you by placing an ad in this section. The lists of nominees and winners are based on readers’ choices.
BLAIR COUNTY PROUD
An annual look at the “good news” and “good people” who make our communities tick. Blair County Proud is divided in to four sections based on geography and recognizes volunteers, nonprofit groups and other community heroes. When someone says there’s never any good news in the paper, we tell them we’re “Blair County Proud.”
OCTOBER
FALL HOME IMPROVEMENT
As the weather changes and the leaves begin to turn, homeowners are again looking for ways to prepare for the return of the winter weather.
NOVEMBER
TRIMMED TO PERFECTION
This annual guide to holiday decorating and entertainment features a tree decorating contest for readers that draws interest from across our region.
DECEMBER
HOLIDAY GREETINGS
On Christmas Day, the Mirror publishes holiday greetings throughout the paper. Wish all of your patrons a happy holiday season and show how much you appreciate them!
WEEKLY PUBLICATIONS
FRIDAYS: GO MAGAZINE
Weekly entertainment magazine, featuring “go and do” information about music, movies, the arts and night life.
MONTHLY PRODUCTS
BLAIR BUSINESS MIRROR
Advertising supplement published in conjunction with the Blair County Chamber of Commerce. It is inserted in the Mirror on the second Tuesday of each month.
OTHER PRODUCTS
HEALTH AND WELLNESS
Features informative articles on health issues from asthma to X-rays. Inserts in the Mirror in January, May, August and November.
SATURDAYS: SELECT TV
Contains a week’s worth of program listings for dozens of broadcast and cable channels on 15 regional cable systems.
TOUR OF HOMES - GLOSSY COVER
Includes property listings in our sixcounty coverage area. It is inserted in the Mirror on the first Saturday of each month, distributed free at dozens of locations and posted all month long at www.altoonamirror.com.
GLOSSY COUPON BOOKLET
This full-color booklet measures 53⁄8” x 83⁄8” and is delivered monthly to 24,000 Altoona Mirror subscribers. They are also available at several locations throught Altoona. Total distribution: 27.500 copies.
TOP JOBS
Altoona Mirror's Tuesday employment section featuring career advice and our region's best-read collection of help wanted ads. The easiest way to get your ad into Top Jobs is to place it in the Sunday newspaper and we'll pick it up into Top Jobs at a special discounted rate. For more details, call the Mirror's classified department at 814-946-7422.
SPORTS-RELATED PRODUCTS 2016
CURVE: INSIDE PITCH
An in-depth season primer on one of the most popular minor league franchises in all of sports. Thousands of fans turn to Inside Pitch, a complete guide to the upcoming season with features, player profiles, statistics, analysis and a fanfriendly map of Blair County Ballpark.
HIGH SCHOOL WINTER SPORTS
GLOSSY GOLF MAGAZINE
Theses magazines will be distributed late April/early May and will be available throughout the golf season. Advertisers will see continued results with this all-new glossy publication
FOOTBALL PRODUCTS
HIGH SCHOOL, COLLEGE AND NFL FOOTBALL PREVIEWS
Readers look forward to this special section loaded with facts, figures, rosters and schedules of area high school, college and NFL prospects for the upcoming season.
WINTER HEAT
Readers look to the Mirror for the best in high school winter sports coverage and no product the Mirror produces affects more student athletes and their families.
PSU FOOTBALL: GAMEDAY
Penn State Gameday includes features, commentary, fan feedback, rosters and statistics. Gameday reaches 100,000 readers in the Altoona Mirror and our sister papers in Lock Haven, Lewistown and Williamsport.
PENN STATE NITWITS
PSU FOOTBALL: EXTRA
Four-page newspaper section that wraps around the Mirror’s regular sports section each Sunday during football season. It includes game coverage, commentary and analysis from the Mirror’s veteran team.
Online at altoonamirror.com. Full-length videos of the Nitwits television program.
GLOSSY MAGAZINES (A)
(B)
(C)
Ad sizes
(E)
(D)
Width
Height
(A) Full Page Bleed
8.875”
11.375”
(B) 2/3 Page Vertical
5”
10.125”
7.625”
5”
Trim size: 8.375” x 10.875”, Live image area: 7.625” x 10.125”
(C) 1/2 Page Vertical
(D) 1/2 Page Horizontal
5”
7.5”
(F)
(G)
Ad sizes
(I)
(H)
Width
(I)
Height
(E) 1/3 Page Vertical
2.375”
10.125”
(G) 1/6 Page Vertical
2.375”
5”
(F) 1/3 Page Square
(H) 1/6 Page Horizontal (I) Two facing pages
5” 5”
5”
2.375”
2-full page ads
Close of space 6 weeks prior to publication. CRA and artwork approval two weeks after space close.
BLAIR LIVING (Blair County home delivery) Local stories, Local events, Local faces
20,000
COPIES ! E D LIVERED
It’s like a taste of our hometown delivered to your doorstep four times a year. A community , life and style magazine for people who live and work in the region and those who feel a kinship with this place we call home. Publishes: The second Monday in March, June, September, and December.
Ad sizes (A) Full Page (B) 2/3 Page (C), (D) 1/2 Page (E), (F) 1/3 Page (G), (H) 1/6 Page
Cost $1,200 $950 $800 $550 $300
• All ad rates include full color. • Issue dates and number of issues are subject to change.
TARGETED DISTRIBUTION
MIRROR MOMS
Features local stories and local faces plus a high-quality glossy finish. Visit MirrorMoms.com. Publishes: February, May, August and November.
ALLEGHENIES ADVENTURE
Distributed for FREE at many area locations including hotels, restaurants, specialty shops and resort areas in Central Pennsylvania. Publishes: January and July
BRIDAL BLISS
Features a local wedding story along with advice and tips for brides, grooms, bridal parties and the couples families. Publishes: Every January
FEATURED GLOSSY MAGAZINES Magazines reach both a mass audience, through distribution in the Altoona Mirror, and a targeted audience through placement in many businesses throughout the region.
CENTRAL PA PETS
PUBLISHES: EVERY APRIL & OCTOBER This publication is devoted to education and responsible pet ownership as well as products and services designed to help individuals and families provide their pets with a healthy, quality life.
The glossy high end look and content features trusted and credible information to pet owners and lovers written and delivered in partnership with local trainers, veterinarians, nutritionist, legal counsel, rescue organizations and a whole pack of animal writers.
HIGH SCHOOL FOOTBALL
PUBLISHES: EVERY AUGUST
TASTE OF THE ALLEGHENIES
PUBLISHES: EVERY MAY
This glossy publication provides a flavor for readers of the business of cooking and eating in central Pennsylvania.
Local cooking personalities, food-related businesses, food-related trends and recipes are featured.
Parents and athletes alike will treasure this glossy annual issue for years to come.
BORN TO RIDE CENTRAL PA
PUBLISHES: EVERY MAY
Whether it is in the thrill, passion or economics that makes motorcycles so appealing, Central Pennsylvania will learn about it here. This magazine features stories for both the street and off road bike enthusiast.
Area football players, coaches and teams will be featured with outstanding photos and stories written by our award winning sports department.
Includes listings of area runs, information from local motorcycle businesses and upcoming trends in the industry. Delivered full circulation in the Altoona Mirror and available at Johnstown’s Thunder in the Valley.
Contact your advertising representative or call 814-949-7021 to learn more about our glossy publications.
ALTOONA MIRROR EVENTS
HEALTH
RAMA
2013 Health and Wellness Expo
August, Logan Valley Mall
Visit with area businesses to learn how you can embrace a life of health, wellness and fitness through awareness of natural and alternative solutions, education, and lifelong benefits of living a healthy lifestyle.
March, Blair County Covention Center
CALLING ALL SUPERHEROES! Superhero Day invites children to dress up and meet real Superheroes, Police, Military and Firefighters. In addition to participation in a parade, games and actives, various vendors are featured throughout the day.
October, Blair County Covention Center
Experience a fun and educational time interacting with a variety of domestic pets and wildlife. Talk with pet owners and experts and shop with vendors specializing in items made just for your furry family member!
CITY AND RETAIL TRADING ZONES / ALTOONA, PENNSYLVANIA
Treasure Lake 15840 15801 Falls Creek JEFFERSON DuBois COUNTY Sandy Reynoldsville 15856 15825 15851
15776 15764
15711
Big Run 15730 Punxsutawney 15767 15780 15758 15772
15742
15759 Marion Center 15739 15777
15728
INDIANA COUNTY
15765
15701 15720
Mahaffey
15957
16858
16839
Howard
16859 Milesburg 16844 Unionville
16866
Philipsburg Chester Hill 16620 16666 CENTRE South Philipsburg Osceola Mills COUNTY Brisbin 16656 16661 16651 Glen Hope Houtzdale 16645 Ramey Port Matilda 16671 Irvona 16616 16870 16680 16877 16627 Coalport
15714 16646 Barnesboro Hastings 16668 15760 Spangler 15773 Patton 15775 Carrolltown 16636 15762 Chest Springs 15722 Ashville Colver 16613 15940 15927
16841
16874 16881
16863 16861
16640
Clymer
16864 Beech Creek
16821 16860 16879 Wallaceton 16878 16840
Curwensville 16833 16837 Lumber City
16686 16639
Zion
Bellefonte
16823 Pleasant Gap Centre Hall
16803 Park Forest Village 16802 State College Boalsburg 16801 16827 Pine Grove Mills Ramblewood 16865
16617
Tipton
Birmingham
17063 Milroy
16669
16683
Bellwood
HUNTINGDON COUNTY Petersburg Alexandria
Belleville 17004
16875
16828
Tyrone
16601
17751
16822
16829
Plymptonville Clearfield Hyde
Grampian
Newburg Glen Campbell New Washington 15721 Burnside 15753 16692 15724 Westover Cherry Tree 15729
15771
16845
16830
16838
15757
16836
CLEARFIELD COUNTY
Sykesville 15865
15848 Troutville
CLINTON COUNTY
15849
Brookville
17084 17099 17009 Lewistown 17044 17029
16602
17002 16611 17082 BLAIR Altoona Gaillitzin 16693 Huntingdon McVeytown COUNTY 16641 15943 Sankertown Tunnelhill 15920 Nanty-Glo CAMBRIA 17051 Williamsburg 17060 16648 15961 16630 16652 Armagh COUNTY 15938 Cresson Hollidaysburg Mill Creek 15909 17035 15954 Lilly 15958 15946 Seward 16647 Duncansville JUNIATA Newton Vinco 15942 Hamilton Cassandra Mapleton Newry COUNTY Summerhill Wilmore Portage Markelsburg 17052 Mount Union Ehrenfeld New Florence 15906 15945 16635 Spring Hill Kistler 17021 15956 Franklin South Fork 17066 Roaring Spring 16657 16622 15901 16673 15902 15951 15955 15944 16637 17260 Johnstown 16625 Martinsburg Daisytown Cassville Shirleysburg 15952 16623 Lorain 15904 15905 Claysburg 16678 16662 Geistown 17217 17071 Rockhill Furnace 16685 15963 Scalp Level 17213 16655 15928 Paint Orbisonia 16634 17219 Davidsville 15521 Coalmont Saltillo 17243 15953 Winber Jerome 16695 Saxton Broad Top City Benson 17220 Three Springs 15531 Dudley 16621 15935 SOMERSET Shade Gap Pleasantville 16664 16659 16674 Jennerstown 17240 Coaldale 17264 COUNTY 15936 17262 Boswell 17255 16667 Hooversville 16679 St. Clairsville 16650 Hopewell Newburg 15546 17239 17271 15924 15539 16691 Central City New Paris 17232 Stoystown 15554 16689 17244 BEDFORD 15563 17221 15926 FULTON 15501 COUNTY Orrstown 17223 17215 15522 COUNTY 15541 Schellsburg Indian Lake 17265 17229 Valley-Hi 15559 Friedens Bedford 17246 17257 Everett Shanksville FRANKLIN 17201 Somerset Manns Choice COUNTY 17228 17224 15537 15533 New Baltimore 15550 15748
15960 Vintondale
15931 Ebensburg
Loretto
Altoona corporate limits
County boundary
Balance of ABC city zone
Zip code boundary
ABC retail trading zone
Altoona Audit Bureau of Circulations C149-R01
ADVERTISING CONTRACT FOR 2016
Altoona Mirror
Account Number:________________ Effective Date:_______________
We, the undersigned, authorize the Altoona Mirror to publish advertising on our behalf as follows: Annual Bulk Contract (level): _______________________
Monthly Earned Contract (level):_____________________ Preprints (level):__________________________________ Monthly Pages:__________________________________ Weekly Annual Contract:___________________________ Break Page (level):_______________________________ Color (level):_____________________________________ Business Builder (level):___________________________ Brand Awareness Program:________________________ Tabloid Publication:_______________________________ Special Event:___________________________________ Other: __________________________________________
ROP Rate: Daily _____._____Sunday _____.____________ Classified Rate: Daily _____._____Sunday _____.__________ Rate: Daily _____._____ Sunday _____.________________ Rate: _____________________________________________ Rate: Daily _____._____ Sunday ______._______________ Rate: Daily _____._____ Sunday _____.________________ Rate: Daily _____._____ Sunday _____.________________ Rate: ____________________________________________ Rate: _____________________________________________ Rate: _______________________________________________ Rate: _______________________________________________ Rate: _______________________________________________
TERMS AND CONDITIONS
An up-to-date credit application must be approved and on file before credit can be extended. Advertiser agrees to pay all outstanding balances by the due date shown on the invoice/statement. Any disputed rates or quantities must be brought to Newspaperʼs attention within 60 days of receipt of the invoice/statement. Contracts are not valid until signed by the Advertising Manager, Publisher or General Manager.
This agreement cannot be invalidated by wrong insertions or omissions on the part of Newspaper. Newspaper shall not be liable for slight changes or typographical errors that do not lessen the value of an advertisement. Newspaperʼs liability for other errors is strictly limited to publication of the advertisement in any subsequent issue or the refund of any monies paid for the advertisement. In case there is an error in a published price, the advertising department will furnish a letter to Advertiser stating the correct price but will assume no liability if goods are sold at an incorrect price. Claims for errors in advertisements will be allowed for the first insertion only. Advertisers agree to bear the responsibility to promptly check the first published advertisement and notify Newspaper of any inaccuracies or other problems within published materials. Newspaper reserves the right to reject or cancel any advertisement at any time.
Advertiser agrees to furnish advertising copy by established deadlines.
Advertiser and/or advertising agency agrees to defend and indemnify Newspaper against any and all liability, loss or expenses arising from claims of libel, unfair competition, unfair trade practices, infringement of trademarks, copyrights, trade names, patents or proprietary rights or violation of rights of privacy resulting from the publication of the advertisement. The Publisher reserves the right upon 30 days written notice to adjust the rates, and this contract is subject to any such revisions. Newspaper does not accept brokered advertising.
Newspaper will not extend credit for advertising orders or space reservations that claim sequential liability.
All advertising credit balances must be taken in-kind (i.e. through additional advertising) and must be taken within one year.
Any disputes, other than non-payment of amounts due for advertising, will be resolved by binding arbitration in accordance with the Commercial Arbitration Rules of the American Arbitration Association.
Preprint advertisers agree to provide for insertion sufficient preprints for full run distribution for Sunday products and other days throughout the year when zoning of preprints is not offered. Newspaper will require sufficient preprints for total paid circulation, sufficient preprints for single copy sales and for industry acceptable percentages of returned single copy papers for both dealers and vending machines. Advertiser will also be asked to provide a 2% overage for damage that can occur during the mechanical insertion process. The requested number of preprints will be determined by using current average distribution numbers adjusted seasonally. New requested distribution numbers will be provided quarterly in writing to the agency or Advertiser. In no case will Newspaper be responsible for overages provided by the agency or Advertiser. Newspaper has the right to refuse preprints that cannot be efficiently mechanically inserted. If Newspaper fails to insert a preprint on the correct day, it will insert the preprint in the next available publication.
Newspaper shall not be liable for failure to print, publish or circulate all or any portion of any issue in which an advertisement accepted by Newspaper is contained if the failure is due to acts of God or government, strikes, accidents, lack of newsprint, mechanical failure or other circumstances beyond the control of Newspaper.
In the event that any federal, state or local taxes are imposed on the printing of advertising materials, insertion of preprints or on the sale of advertising space, such taxes shall be assumed and paid for by the Advertiser.
Authorized Representative of Advertiser (print name)
Date
Account Executive/Newspaper
Authorized Representative of Advertiser (signature)
Date
Newspaper
Advertiser Name Mailing Address
Date Title
Date
Reaching a growing audience in print, online, and now in the palm of your hand. AltoonaMirror.com
750,000 average Page Views per month 25,000 average Page Views per day
Online Banner sizes: 728 x 90, 160 x 600, 300 x 250 Video sizes: 250 x 190 (.flv preferred) $10 CPM* ROS* Targeted additional $4/CPM* *CPM (cost per 1,000) *ROS (run of site)
Ask about contract rates and additional opportunities.
3 Reasons ... Advantages of Mobile Advertising
1) Mobile is the fastest growing audience ... 2) Your brand is literally in the hand of your customer. 3) Mobile offers flexibility and unique delivery.
Altoona Mirror Mobile App
Mobile App Banner Sizes: 320 x 50, formats .gif, .jpg, .png Open Rate $18 CPM* 6-month agreement $15 CPM* 12-month agreement $12 CPM* *CPM (cost per 1,000) **5,000/month minimum
Average 675,000 Page views/month and growing
Additional Opportunities
Applies to 728x90, 160x600 and 300x250 creative units.
Open Rate $10 CPM ROS
IMPRESSIONS Per Month
30,000 40,000 50,000 60,000 70,000 80,000 90,000 100,00
GOLD
12-Month Agreement (Cost Per Month)
$180 $240 $300
SILVER
BRONZE
6-Month Agreement (Cost Per Month)
3-Month Agreement (Cost Per Month)
$280
$320
$210 $350
$360
Based on availability.
$640
$630
*Rates subject to ROS (Run of Site) Placement*
Obituary Section Sliding Billboard 895x300/895x30 Pencil $50/day or $250/wk.
$560
$560
$540
$240 $480
$490
$480
Homepage fixed Sliding Billboard 895x300/895x30 Pencil $200 flat/day. Based on availablity.
$400
$420
$420 $600
Targeting additional $4/CPM
Small Banner 234x60 $30 flat/month
$720
$700
$800
BRAND AWARENESS PROGRAM > Raise your companyʼs profile with our cost-effective one-year program of brand advertising. > Your Brand Builders ad may include: One benefit headline Company name/logo One graphic element Phone number and address
Advertiser Initials
Advertiser Initials
2 col x 2” or 1 col x 4” ad
PCI
2 col x 3” or 1 col x 6” ad
PCI
3 per week 5 per week 7 per week 3 per week 5 per week 7 per week
$9.00 $8.50 $7.75 $9.00 $8.50 $7.75
Per month (4 weeks)
Includes 200x200 web ad
$ 518.00 $ 786.67 $ 990.33
Per month (4 weeks)
Includes 200x200 web ad
$ 752.00 $1,155.00 $1,146.50
Annual Per investment
$ 6,216.00 $ 9,440.00 $11,884.00
Annual Per investment $ 9,024.00 $13,860.00 $17,526,00
52 weeks
52 weeks
One year contract allows the above rates to remain fixed during the contract period and exempt from rate increases. All contracts canceled before expiration date will be billed an earned contract for volume fulfilled.
